Game Boy – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 47

October 2, 2026October 1, 2026carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Atari Console and Games Print Ad

Atari video game console advertisement featuring various game titles and cover art. — *Back in the 1980s, this was simple and yet exciting to look at.*

Back in the 1980s, the styles of video game advertising were very different. Back then, Atari was the market leader on console gaming with the Atari 2600 and they had a lot of video games made for it. As such, the above print ad showing the console and the video games (with the front covers of the game boxes) was typical of the era and it was captivating to look at. By today’s standards, the ad looks simple but it still has the appeal to lure gamers.

2. Shark Attack North American Arcade Flyer

An advertisement for the arcade game 'Shark Attack', featuring a cartoon shark and a woman in swim gear, promoting gameplay where players experience a shark diver challenge. — *The front.*

Promotional image for an arcade game called 'Thrust and Munch' featuring a woman wearing a diver's mask, smiling. The background includes text highlighting game features like shark control and dimensions. — *The rear.*

Remember long ago when Steven Spielberg’s Jaws made some people afraid of sharks and the sea? Jaws was a massive blockbuster, and it was influential to the public. A few years later, Universal Pictures pushed through with Jaws 2 without Spielberg, and it also was a huge commercial hit. By the start of the 1980s, creature feature films inspired by Jaws were released and pop culture itself was influenced. In 1981, the obscure arcade outfit Pacific Novelty Manufacturing released their game Shark Attack in arcades. To promote the game, the company came up with an arcade flyer that had a comedic touch on the text descriptions while featuring a pretty blonde fashion model posing as the diver. The front of the flyer had the arcade cabinet, the model and an exaggerated artwork of a shark holding a knife and a fork. On the rear, the sexiness was ramped up with a shot of the model’s behind (plus more pictures of the model herself). This is indeed an amusing and funny arcade flyer.

3. Centipede North American Arcade Flyer

Promotional poster for Atari's Centipede video game featuring colorful artwork of a centipede character and arcade game machines in the background. — *This was designed with arcade operators in mind.*

When Atari released Centipede in arcades in 1981, it attracted a lot of gamers and became a huge commercial hit. Part of its success is linked with the strategic promotions Atari committed, and the above arcade flyer is one of the variants of Centipede flyers. The one above shows an illustrated centipede carrying a coin in its mouth and in the background are two different arcade cabinets plus a cocktail table machine (for those who want to play Centipede while sitting down). This particular arcade flyer of Centipede emphasizes the popularity of the game and there are different types of machines that arcade operators can choose from. At the same time, this old flyer remains amusing to look at.

4. Rambo Famicom Japanese Print Ad

A promotional poster for a Rambo video game featuring a muscular man holding a weapon. The background is yellow with text in Japanese and images of the game on the right side. The large text reads 'RAMBO' in bold letters at the bottom. — *Using this iconic imagery of Sylvester Stallone as Rambo was a very smart move.*

When it comes to Hollywood action movies of the 1980s, Sylvester Stallone was highly successful, and he impacted American pop culture with the Rocky and Rambo films. By 1985, Stallone struck gold with Rambo: First Blood Part II which made over $300 million worldwide. Considering the Cold War theme and ambitious action scenes of the movie, it was clear for Japanese game developer Pack-In-Video to make an official video game adaptation of Rambo: First Blood Part II for the Nintendo Family Computer (Famicom) in the form of a 2D side-scrolling adventure game. The said game was simply titled Rambo and to promote it, the company came up with the above Japanese print ad that had the iconic Rambo image of Stallone holding the rocket launcher, and a few screenshots of the game itself. If you look closely at the lower-right corner, you will see a cartoonish hand-drawn art of the Rambo character with a bow and arrow. Considering how very popular Stallone, his character and the movie were, it made a lot of sense to promote the Rambo Famicom game like this in Japan.

5. Gyruss Family Computer Disk System Japanese Print Ad

A retro video game advertisement for 'Gyruss' by KONAMI, featuring a spaceship amidst a colorful space backdrop with planets and swirling galaxies. The poster includes gameplay screenshots and promotional text in Japanese, with the release date and price displayed. — *Gyruss was Konami’s first-ever game developed for the Famicom Disk System of Nintendo.*

In 1983, Konami released Gyruss, a science fiction tube shooter designed by Yoshiko Okamoto. The game was a huge arcade hit and it really attracted a lot of players who enjoyed the unique game design and spaceship shooting. Konami licensed the game to a few companies which resulted in the creation and release of Gyruss ports for different consoles and home computer systems. In 1988, Konami released an enhanced Gyruss port for the Family Computer Disk System of Nintendo. To promote the Famicom Disk System port, Konami came up with a print ad that had a nicely detailed painted artwork of a spaceship (representing the player) about to hit incoming enemies deep in space, 3 screenshots and the official price and release date displayed. The artwork is still captivating to look at and the port itself features major overhauls that arguably made it better than the arcade original. Konami really went the extra mile for this Gyruss port.

6. Operation Thunderbolt Japanese Arcade Flyer

An illustrative movie poster for 'Operation Thunderbolt', featuring military characters in action with explosions, tanks, and aircraft in a dramatic background. — *Great looking artwork on the front.*

Illustration of two masked figures holding firearms against a plain background, with the word 'ENEMIES' displayed prominently at the top. Below, there are technical drawings and measurements of objects in blue and red colors. — *The rear.*

Following the huge success of Operation Wolf, Taito went on to make the sequel military shooter Operation Thunderbolt which was named after the 1977 movie that itself was based on the real-life Entebbe raid of 1976. To promote the game, the company came up with a pretty compelling arcade flyer for the Japanese market. The front has a detailed painted artwork that emphasizes the conflict between soldiers and Islamic terrorists in the Middle East. The rear has technical details of the arcade cabinet, several phone numbers and hand-drawn art of the terrorists (they easily remind me of Palestinian terrorists) clearly called the enemies. While the listing of phone numbers on the rear was very unusual, this old arcade flyer still looks great. Operation Thunderbolt went on to achieve huge commercial success in the arcades and later on consoles. It was one of the highest grossing arcade games in Japan in 1989.

7. Batman Returns North American Print Ad

Promotional advertisement for 'Batman Returns' on Sega CD, featuring Batman and Catwoman with game screenshots and reviews. — *Sega’s clever print ad promoting the Sega CD game of Batman Returns.*

Batman Returns was a big hit in cinemas in 1992 although it never came close to matching the success of its 1989 predecessor. When it comes to video games, Batman Returns was even more ambitious as there were different game adaptations on different platforms. For the Sega CD Batman Returns game, Sega came up with the above ad that strongly featured photos of Michael Keaton as Batman, Michelle Pfeiffer as Catwoman and Danny DeVito as the Penguin with a stylish dark background and four screenshots of the game. The line “Batman Returns…on Sega CD” was really catchy and ultimately the game itself was very notably an expanded version of the Sega Genesis version with selected video footage from the film. As Sega had the license to make Batman Returns games for its platforms, this print ad is absolutely an attention-grabber.

8. Super Star Wars: Return of the Jedi North American Print Ad

Vintage advertisement for 'Super Return of the Jedi' video game featuring Sega Game Gear and Nintendo Game Boy packaging, with space-themed background and game screenshots. — *The Force is with the handheld gamers.*

If there is anything notable about Star Wars in the 1990s, it is the fact that there is a lot of merchandise, comic books, video games, books and other licensed products released long after 1983’s Return of the Jedi which itself was perceived to be the last of the film franchise. In the mid-1990s, ports of Super Star Wars: Return of the Jedi were released on the competing handheld platforms Nintendo Game Boy and Sega Game Gear. This particular single-page ad has a nice visual design that captured the vibe of the movie (which I saw as a young boy in 1983) and it made handheld gaming look cool.

9. Elevator Action Returns Japanese Print Ad

Retro video game cover for 'Elevator Action Returns' featuring illustrations of characters and a helicopter, with bold yellow title text and release date information. — *Did you play Elevator Action Returns on the Sega Saturn?*

In 1994, Taito struck gold with the release of Elevator Action Returns in Japanese arcades. The sequel was a big hit for the company and they eventually released a console port on the Sega Saturn only in Japan. For promotion, a print ad was made using the official painted artwork while also showing the screenshots and other details about it running on the Saturn (which itself was a powerful 2D sprite machine). Just looking at this old ad brings back the excitement of Elevator Action Returns and I now have a digital copy of it on my Xbox Series X.

10. Jade Cocoon: Story of the Tamamayu North American Print Ad

Promotional image for the video game 'Jade Cocoon: Story of the Tamamayu' featuring various characters and creatures within bubbles, showcasing the game's fantasy theme and release date of July 14, 1999. — *A very ambitious print ad promoting Jade Cocoon in North America.*

By the late 1990s, Japanese role-playing games (JRPG) really became popular on gaming consoles in America which arguably was the result of the massive global success of Final Fantasy VII. In 1999, there were a lot of JRPGs that got released on PlayStation and publisher Crave Entertainment literally pounced on American gamers’ interest on JRPGs by releasing Jade Cocoon: Story of the Tamamayu. Crave aggressively promoted the game and the result was this 2-page print ad that emphasized the game concept (developed by Genki), showed screenshots of the game, and displayed artworks that fans of Studio Ghibli anime productions can recognize. While Jade Cocoon: Story of the Tamamayu never became a massive commercial hit because of the low print run, there is no denying that its print ad was one of the most visually appealing ads of 1999. The ad alone made it look very ambitious.

11. Konami LaserScope North American print ad

*Did you get excited after seeing this Konami LaserScope print ad? Do you know anyone who bought the peripheral?*

In 1990, this print ad of Konami’s LaserScope appeared in comic books and several other publications. The LaserScope was a gaming peripheral designed for use on the Nintendo Entertainment System (NES) complete with compatibility with existing games that were made to support the NES Zapper. The ad even boasted a voice-activated firing feature and a hands-free approach on playing NES games. While the ad boasted that players will have the most powerful voice in video games, the LaserScope itself was a very flawed and badly optimized device. Apart from having a built-in microphone that was oversensitive, tracking targets was a chore requiring constant head-turning which in turn made the gameplay experience very tiring and frustrating. This old ad promised a lot and the LaserScope was a catastrophe. When was the last time you bought hardware from Konami?

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 45

August 3, 2026August 1, 2026carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Tron Arcade Flyer

*The rear. The details were clearly written for arcade operators.*

Remember how dazzling the 1982 movie Tron was when you first saw it? That film had groundbreaking computer-generated graphics and the filmmakers worked very hard to tell a story covering both the real and digital worlds. Along the way, the movie had strong video game vibes which resonated with gamers at a time when arcade gaming was wildly popular in America. Believe it or not, an official arcade game of Tron was released the same year as the movie and it was a massive success. The arcade flyer perfectly captured the vibe and look from the movie and the machine itself had a control stick the same with what was shown to viewers. This old flyer is still great to look at.

2. Green Beret Japanese Arcade Flyer

Konami was a highly prolific game publisher in the 1980s and it had lots of games that became huge blockbusters. During the decade, their game developers were strongly influenced by both Hollywood action movies and the Cold War. In 1985, Konami released the militaristic game Green Beret in Japanese arcades and to promote it, they created an arcade flyer featuring a very stylish artwork highlighting military images of soldiers (including a guy smoking) and warfare. This ad still looks great and it was not surprising it helped the game achieve huge commercial success. Green Beret was released in America as Rush’n Attack.

3. Darius Japanese And North American Arcade Flyers

Released in arcades worldwide in 1987, Darius is a 2D side-scrolling shooter game from Taito which had a science fiction concept of the starship Silver Hawk (piloted by players) which sets on a mission to destroy an evil empire before it could destroy the world called Darius. The game was successful, most notably in Japan and it eventually led to sequels being released later. What I find intriguing is how the arcade game was promoted in Japan and in North America. The Japanese arcade flyer had this intriguing artwork that reflected a blend of sci-fi with a touch of horror. The North American flyer had a strong sci-fi touch with a male and female model wearing costumes (that made them look futuristic) standing beside the Darius machine. Which flyer looks more appealing to you?

4. Data East’s Arcade Alley Print Ad

*Fun and excitement emphasized in this print ad.*

There is nothing like porting arcade hits to computer systems for gamers to enjoy. In 1988 there in Europe, U.S. Gold released Data East’s Arcade Alley for computer systems and it included ports of popular Data East games like Kung Fu Master, Express Raider, Breakthru, Tag Team Wrestling, Last Mission and Karate Champ. U.S. Gold’s print ad showed a guy in the middle of a video arcade looking on both sides to pick which game to play which strongly emphasized the essence of the game collection (offered in cassettes and disk). This old ad is still amusing to look at.

5. Blasteroids European Print Ad

Blasteroids, the third entry in Atari’s popular Asteroids games series, was released in European arcades by Image Works and eventually landed on computer systems there. For Europe, the ad makers came up with artwork showing a creepy, green space monster surrounded by a few spaceships to emphasize the game’s concept. The said monster eventually appeared on the game covers of the computer ports of Blasteroids later. This ad shows creative adjustments taken to promote games in different parts of the world.

6. Dream Team USA Japanese Print Ad

The legends of the NBA in the Japanese version of EA’s Team USA Basketball. Retitling the game as Dream Team USA made more sense because “Dream Team” was a much more popular reference than “Team USA Basketball”.

Remember how wildly popular the Dream Team (Team USA in Olympic basketball) was in 1992? With NBA legends Larry Bird, Michael Jordan, Magic Johnson, Charles Barkley, Karl Malone, John Stockton and more representing America in the basketball tournament of the Olympic Summer Games in Barcelona, Spain, the Dream Team (a media-led reference for the team) was easily the main attraction not only for basketball fans worldwide but also those who craved for excitement in international sports events. That said, Electronic Arts secured the license to make an official video game about the Dream Team and actually released the game Team USA Basketball within 1992 for the Sega Genesis. As basketball is popular also in Japan, EA released the game there titled as Dream Team USA and came up with a Japanese print ad to seriously capture gamers’ attention. This ad is still effective in delighting both basketball and video game enthusiasts.

7. Super Star Wars: The Empire Strikes Back And Return Of The Jedi Print Ad

*No screenshots of games used. Just the official images from the posters of the two movies.*

Back in the 1990s, there was a resurgence of the original Star Wars trilogy across different forms of media. Apart from the VHS re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, there was a slew of video games of Star Wars released during the decade and the fans had new stuff to entertain themselves with. Along the way, the company THQ secured the rights to Super Star Wars: The Empire Strikes Back and Super Star Wars: Return of the Jedi for re-release to coincide with the 1997 “Special Edition” theatrical releases of their respective movies. THQ’s print ad simply used official images of Return of the Jedi and inserted a tiny bit of The Empire Strikes Back, and they did not show any screenshots that could have been helpful for Super Nintendo Entertainment System (SNES) and Game Boy users. Still, it was smart for THQ to print two excerpts of game reviews to sell the games.

8. Super Mario RPG North American Print Ad

*A mesmerizing ad for the acclaimed Super Mario RPG.*

Remember back in the 1990s when Nintendo and role-playing game giant SquareSoft had a very healthy business relationship that proved successful? Before their eventual breakup (related to Square signing with Sony for PlayStation development), the two companies joined forces to make a fully featured role-playing game for the SNES featuring Super Mario and related characters…Super Mario RPG: Legend of the Seven Stars. To promote the game, Nintendo (the publisher) created a mesmerizing 2-page print ad highlighting their characters while emphasizing the role-playing and fantasy aspects of the game. At the time of its release, Super Mario was often identified with platform games and the Super Mario RPG print ad was a serious attempt to lure fans into RPGs which the SNES was already rich with. This ad, which I first saw in gaming magazines in 1996, still looks great.

9. NBA Shootout ’97 Print Ad

*Did you play this on PlayStation in 1997?*

If there is anything I miss about 1990s console gaming, it is the fact that there were a lot of NBA-licensed video games that were offered to players with different tastes in basketball gaming. Sony had its own exclusive NBA games series called NBA Shootout and they were pretty aggressive selling its own basketball games along with the PlayStation going up against the likes of Electronic Arts (NBA Live), Sega and others. This is reflected in this 2-page print ad of NBA Shootout ’97 which was a PlayStation-exclusive release. They featured a photograph of Lakers’ Eddie Jones about to dunk and showed screenshots as well as the descriptive text written with excitement. Since it first started, NBA Shootout was basketball in full 3D polygonal graphics backed with motion-captured moves and dunks that players could enjoy only PlayStation. This ad is a reminder that Sony used to make official NBA games and there is a lack of variety and players’ choice of NBA gaming in today’s world.

10. Legend of Legaia North American Print Ad

*Perhaps someone at Sony Computer Entertainment America (SCEA) thought Legend of Legaia was a horror video game.*

There was a time when Sony produced Japanese RPGs (JRPGs) exclusive for PlayStation consoles. One of them was Legend of Legaia which had a combat system that emphasized martial arts and it had an interesting fantasy concept. For its 1999 North American release, Sony came up with a very bizarre 2-page print ad that had digital artwork with a very strong horror vibe and the visual designs within the three screenshots shown were clearly not related with it. How this ad was made remains unclear. This is easily one of the most misguided gaming ads of the 1990s.

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Retro Gaming Ads Blast – Part 38

January 2, 2026January 21, 2026carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Starflight Sega Genesis Print Ad

*Sometimes the very detailed artwork made gamers imagine Starflight as a sci-fi movie waiting to happen.*

By the time it was released on the Sega Genesis in 1991, Starflight was already popular as it was released on varied computer systems and entertained a lot of gamers several years prior. To promote the Sega Genesis version, a 2-page print ad of Starflight was made with a grand-looking artwork of space, spaceships and planets dominating the space. The ad makers managed to utilize the remaining space below the artwork to show selected images, the descriptive text and the game’s box cover to make it clear to gamers that Starflight on Genesis is real and made to be playable. The artwork itself remains a powerful grabber of attention even to this day.

2. Defender Japanese Arcade Flyer

Defender is one of my favorites among the many games of Midway. In recent times, I’ve been playing the arcade version of Defender on my Xbox Series X using the Midway Arcade Origins digital copy I purchased online. As Defender became a massive hit in America, it was released in Japanese arcades with Taito handling the distribution. The arcade flyer Taito came up with used hand-drawn art for the background on the front along with pictures of the arcade cabinet and the arcade cocktail table versions of the game. While the rear of the flyer looks very simplistic, the front remains attractive to look at.

3. Castlevania III: Dracula’s Curse Print Ad

*Some people found the artwork looking creepy or even terrifying.*

By the year 1990, the Nintendo Entertainment System (NES) was present in several millions of households all over America and there were lots of great games available. Among the NES gamers were fans of the Castlevania game series and Konami went on to release Castlevania III: Dracula’s Curse in America. As part of the company’s aggressive promotion, a single-page ad featuring a detailed looking artwork of a gamer getting immersed with the game’s fantasy elements (look at the creepy looking characters, monsters and the game’s hero present) was done. While the artwork was a strong attention grabber, what stood out was the sweepstakes form for gamers to cut out, fill it with their information and mail it for the chance to win a trip to the hometown of Dracula. Do you personally know anyone who won in the sweepstakes?

4. Double Dragon Games Print Ad

*Print ad made with Double Dragon fans in mind.*

When it comes to the console and handheld presence of the Double Dragon games franchise, it was on Nintendo hardware – specifically the NES and the Game Boy – where gamers and the fans could find them. Acclaim Entertainment knew how popular Double Dragon games were with Nintendo gamers and they aggressively marketed Double Dragon III: The Sacred Stones and Double Dragon II with a single-page print ad that had great looking painted artwork. Very clearly, this early 1990s ad was made to connect strongly with Double Dragon fans and its presentation still looks very solid even with today’s standards.

5. Konami 3-in-1 Game Boy Games Print Ad

*The excitement of sports is clearly shown in this old ad.*

From the mid-1980s to the early 1990s, Konami published a lot of games on Nintendo’s wildly popular platform the NES and among them were classics like Contra, Castlevania and Metal Gear. Konami’s support also made it to Nintendo’s Game Boy handheld device (first released in 1989) which itself sold strongly and became the leading platform for portable gaming. As such, Konami made a 2-page print ad promoting NFL Football, Blades of Steel and Double Dribble: 5 on 5 for Game Boy. Cleverly, the ad makers used fancy artworks on the left (reflecting the different sports) side while using the space on the right side for descriptive text, screenshots and game box covers. This fine looking ad has a strong appeal towards Game Boy users and sports enthusiasts.

6. Tengen 6-in-1 Print Ad

*This old print ad is a delight for those who owned a Sega Genesis.*

Back in the 1980s, Atari formed the company Tengen to not only develop games but also publish game for computers and game consoles. During that decade, Tengen published games on the NES but they had trouble working within the strict licensing terms of Nintendo. The two companies would later get into court battles over a series of events within the gaming business. Eventually, Tengen started doing business with Sega and published games on the Genesis console. As part of their aggressive publishing of games on Sega’s console, Tengen came up with this 2-page print ad promoting six different games emphasizing that the fun arcade experiences are coming to gamers’ homes.

7. Dig Dug Print Ad

*Are you aware of the business relationship and trust between Atari and Namco?*

When Atari opened its branch in Japan – called Atari Japan – in the 1970s, they established a partnership with Namco to distribute arcade games there. As they experienced trouble penetrating the Japanese market, Atari eventually sold Atari Japan to Namco which paved the way for their Japanese partner to get into video games. Just a few years later, Namco developed its own original arcade game Dig Dug which became a massive hit in Japan. As a licensing deal was already in effect, Atari distributed Dig Dug in American arcades which the above magazine print ad clearly shows.

8. Sega Genesis Over SNES Print Ad

*Sega directly attacked Nintendo by emphasizing the larger quantity of games and* *varied game experiences that can only be found on the Genesis back then.*

By the time Nintendo released the Super Nintendo Entertainment System (SNES) in 1991, the Sega Genesis console has been in the video game market for a few years already. In America, Tom Kalinske led Sega and his approach to marketing and resonating with gamers was essentially aggressive. The aggressive approach includes naming their competition and showing why Sega is superior. Given the lead time they had on the North American market, Sega came up with this print ad showing their Genesis consoles having a lot more games than the SNES. Competitive console gaming was very different back then.

9. Atari Jaguar Print Ad

*Did you spend $159.99 on an Atari Jaguar console back in the 1990s?*

In the 1990s, Atari attempted a comeback in console gaming with the Atari Jaguar console. Early on, their marketing emphasized the so-called 64-bit capabilities of the Jaguar to convince gamers theirs is the most powerful console on the market. Sadly, the console failed to achieve strong sales and a huge price cut was executed. To attract customers, Atari came up with this 2-page print ad to inform them of the cheaper $159.99 price while reminding them of the “most mind-blowing, head-exploding games” they can have with the Jaguar. Obviously this ad campaign failed as the Atari Jaguar never achieved commercial success.

10. Side Pocket Print Ad

*The Side Pocket print ad with a subtle touch of sexiness.*

After its original release in the arcades in 1986, Side Pocket was ported by Data East to many consoles and handheld devices in the 1990s. When it comes to promoting the Sega Genesis version, Data East came up with this print ad showing a lady in a sexy dress in the background (head hidden) which instantly created a sexy aesthetic. The large text displayed emphasized the game of billiards supported by the screenshots shown. The screenshot at the upper-left corner shows artwork of a pretty lady smiling at the viewer which added to the sexy aesthetic of the ad.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 33

August 1, 2025July 30, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!*

Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.

2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad

*Before NBA Live, there was this old NBA video games series by Electronic Arts.*

Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.

3. Japanese Smash T.V. print ad

Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.

4. U.S. Championship V’Ball arcade flyers

*The very colorful and striking arcade flyer for the Japanese market.*

In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.

5. Pitfall 3D: Beyond the Jungle print ad

*The 2-page print ad of Pitfall 3D: Beyond the Jungle.*

When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.

6. Atari 2600 and games print ads

*Our household had an Atari 2600 console and many games.*

*Atari’s promotion of its console, the games and interactive entertainment with the TV.*

For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.

7. Burning Rangers North American print ad

*I remember this ad from video game magazines I read in 1998.*

Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 32

July 2, 2025June 26, 2025carlocarrasco

Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*I saw the movie and played the Atari 2600 game.*

Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.

2. Pro Tennis arcade flyer

Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.

3. 3-in-1 Atari 2600 print ad

*I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.*

In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!

4. Super BurgerTime Japanese arcade flyer

Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.

5. A Nightmare on Elm Street NES print ad

*If you were able to play this game on the NES, did you have nightmares?*

By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.

6. NBA Showdown print ad

*While this ad did not mention Michael Jordan, he was still included in the video game.*

By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.

7. Super Smash T.V. Sega Genesis print ad

*Were you able to play the Sega Genesis version?*

In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.

8. Pitfall: The Mayan Adventure print ad

*This print ad is still eye-catching and entertaining to look at.*

In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 30 (Star Wars Special)

May 19, 2025May 26, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s but with focus on Star Wars games that were released during the era of George Lucas. This is the Star Wars Special of RGAB.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. 1983 Star Wars arcade game flyer

Just weeks before the Star Wars movie Return of the Jedi was released in cinemas in 1983, Atari released the Star Wars arcade game which became a tremendous hit around the world. Both Star Wars fans and gamers of the time loved the game as it provided a very immersive and fun-filled arcade experience. The print ad Atari released has a nice artwork on the front (showing a portion of the Death Star, two TIE Fighters, a Rebel X-Wing Fighter and Darth Vader’s image) and the text description plus the pictures of two arcade machines on the back. While no screenshots were shown, the print ad still had strong visual impact to catch the attention of players and arcade operators. This arcade flyer still looks great!

2. Star Wars: Return of the Jedi – Death Star Battle Atari 2600 print ad

*Parker Brothers really stood out among publishers of games on the Atari 2600 and they even had the Star Wars license.*

Considering the massive success that Star Wars and The Empire Strikes Back had in cinemas, merchandising and other entertainment media, it was not surprising that games based on Return of the Jedi were produced. For the Atari 2600, Parker Brothers produced Star Wars: Return of the Jedi – Death Star Battle which my friends and I played a lot in 1983. The print ad Parker Brothers came up with has a very eye-catching design showing a Rebel pilot flying a space ship (supposedly the Millennium Falcon which is the only playable ship in the game) towards the Death Star. The visual design is a stroke of genius because it appeals strongly to Star Wars fans while highlighting a major battle in the film which influenced the core concept of the game. This is a classic Star Wars game ad.

3. Star Wars Arcade Japanese market flyer

*This arcade game was one of the first fully polygonal Star Wars games released.*

In the 1990s, Sega acquired the license to produce Star Wars games for the arcades and they had the hardware for polygonal graphics. In 1993, the released Star Wars Arcade which is a space shooter that offered gamers the freedom to fly their Rebel space ship in 3D space with environments and huge space ships rendered in polygons. As you can see in the arcade flyer for the Japanese market, Sega went hard with their presentation showing 3 carefully selected screenshots (amazing for the time) and a picture of the arcade machine which had an elaborate control set-up, seats and decorations. As Star Wars Arcade was released more than a year before the polygonal game consoles Sega Saturn and Sony PlayStation hit the market, this arcade flyer was mind-blowing to gamers who were on the verge of playing video games with polygonal visuals.

4. Super Star Wars print ad

*Yes, JVC was involved with the Super Star Wars trilogy starting with this one.*

In 1992, Star Wars fans who enjoyed playing 2D side-scrolling games saw their dream of the next great Star Wars console experience come true when Super Star Wars was released on the Super Nintendo Entertainment System (SNES). With the SNES technology, more detailed visuals and improved audio brought the Star Wars universe to life and the addition of 3D-like playable sequences (made possible by Mode 7 effects) made Super Star Wars a very unique console experience. The print ad only showed three screenshots and three paragraphs of descriptive text but the use of images from the 1977 movie poster added a lot of punch to the visual presentation. This ad is both eye-catching to gamers and long-time Star Wars fans.

5. Star Wars: TIE Fighter print ad

*This game offered gamers the opportunities to be with the dark side.*

In 1994, LucasArts released Star Wars: TIE Fighter which offered gamers the opportunity to play an Imperial pilot serving Darth Vader on missions set between The Empire Strikes Back and Return of the Jedi. This print ad has a sharp visual design enhanced by Darth Vader’s iconic look in the background. The selected screenshots shown were good to look at but the artwork used to present the TIE Fighters really stood out. This solid looking print ad does come with a bit of disturbance as the Galactic Empire in Star Wars lore are evil.

6. Super Star Wars: Return of the Jedi print ads

*Nothing like seeing Harrison Ford, Carrie Fisher and Mark Hamill as the Star Wars icons on a video game ad.*

*I never played the portable editions of Super Star Wars: Return of the Jedi. Have you?*

As far as gaming on the SNES was concerned, the Super Star Wars trilogy of games really kept fans and casual gamers busy. By the time Super Star Wars: Return of the Jedi was released in 1994 on the SNES, there was already immense speculation about the Star Wars prequel trilogy and George Lucas himself started writing them that same year. The 2-page print ad of the game on SNES had a creepy photo of Emperor Palpatine on one side, the other characters on the other side, and six selected screenshots displayed on the lower part. The way the print ad was design reflects that the game is the end of the trilogy like the 1983 film itself. Super Star Wars: Return of the Jedi was also released on Game Gear and Game Boy and the ad makers made the right decision to use the Death Star and space battle image as the background so that the portable games would stand out.

7. Star Wars: Masters of Teräs Käsi print ad

*I wonder if George Lucas ever regretted approving this Star Wars fighting game. It was so rough and unpolished with its quality.*

If there is any sub-par Star Wars game released in the 1990s, it is none other than Star Wars: Masters of Teräs Käsi on the PlayStation. The 1997 game was LucasArts’ attempt to cash in on the booming fighting games genre and they took a huge risk of making it entirely polygonal. Instead of using photographs or hand-drawn art, the ad makers used a fully rendered 3D polygonal models of Luke Skywalker and Boba Fett which was alienating to look at. In fact, those polygonal models looked very different from the in-game polygonal models of Skywalker and Boba Fett presented during gameplay. This print ad is a sad reminder about an ill-conceived concept for Star Wars that materialized into an actual product.

8. Star Wars: Shadows of the Empire print ad

*If you have read the novel, were you able to play this video game?*

LucasArts and Nintendo teamed up with something ambitious – a video game adaptation of Star Wars: Shadows of the Empire that was released exclusively to the Nintendo 64 (N64). Released in late 1996, Star Wars: Shadows of the Empire was part of the multimedia entertainment project of the same name and it is the result of LucasArts’ decision to be an early adopter of the N64 for business-related reasons. The 2-page print ad shown here has a dark, star-filled background which captivating screenshots on the left and the N64 controller standing out. This print ad strongly expresses that gamers would need the N64 in order to play Star Wars: Shadows of the Empire in the comfort of home.

9. Star Wars Trilogy arcade flyer

Before the Star Wars Prequel trilogy started with The Phantom Menace, Sega came out strongly by releasing Star Wars Trilogy Arcade in arcades around the world. Released in 1998, the game was arguably Sega’s most ambitious Star Wars-licensed game ever as it was made with the powerful Model 3 hardware, it came with unique controls and the game was designed as a polygonal rail shooter focused on key segments from the original trilogy of films. Sega wisely used dynamic artwork for the front of the flyer giving viewers the impression that the X-Wing fighter was approaching them closely. At the rear, three screenshots only showed space battles which was a wise decision by Sega to keep the surprise intact for gamers until they play the game. Having played this in the arcade myself, I can assure you that Star Wars Trilogy Arcade has more varied types of gameplay and challenges. It’s a lot more than flying and shooting in space, and it has a lot of stuff that Star Wars fans will love.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 23

December 2, 2024November 13, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Raiders of the Lost Ark game print ads

*The print ad with strong Indiana Jones imagery.*

*The print ad with the movie theater exterior image and the small image of the Atari 2600 console.*

Directed by Steven Spielberg, Raiders of the Lost Ark was one of the best adventure movies ever made as well as the start of the iconic character Indiana Jones. Given its huge commercial success, an official video game adaptation for the Atari 2600 was released in 1982 and game designer Howard Scott Warshaw even met with Spielberg during the game’s development.

To promote the game, Atari released two print ads – one ad had a movie theater exterior visual concept to emphasize they have the official video game adaptation based on the movie while the other ad showed the game’s official artwork and game box cover while emphasizing a savings offer. Atari really did what they could to sell a game while riding on the success of Raiders of the Lost Ark.

2. Phoenix print ad

*Even without any screenshots, this print ad’s art still gives viewers a clear idea of what to expect.*

Similar to what they did with Galaxian and Joust, Atari made this print ad promoting Phoenix which was a 2D sci-fi shooting game that was similar with Space Invaders in design. Colorized, hand-drawn artwork resembling the 2D sprites of the game was done to capture the attention of people. The art is so good, it made up for the lack screenshots of the game.

3. Moon Patrol arcade flyer

Moon Patrol was a 2D sci-fi side-scrolling adventure game first released in the arcades in 1982. To sell the game to arcade operators, publisher Williams created the North American arcade flyer that heavily used hand-drawn comic book-style artworks on both sides while using available space on the other side for the descriptive text, contact details and the image of an arcade machine. What is very clear is that no screenshots of the game were shown to stand out which explains why a lot of hand-drawn art was used. The picture of the machine showing a screen of Moon Patrol was the closest thing to see a screenshot on this flyer. Personally, I really like the style and quality of the hand-drawn artwork as it made the flyer look lively.

4. Paperboy arcade flyers

*The arcade flyer showing the Paperboy machine and screenshots. The hand-drawn art is nice.*

*This one uses comedy showing a grown man riding a bike as a paper delivery “boy”.*

*I really like the stronger emphasis on the in-game graphics of Paperboy which dominates the space. What you see is what you get in the arcade.*

The first time I ever played the classic Paperboy was in the arcade inside a Las Vegas hotel way back in 1989, and it sure was a challenging yet fun experience. Before its arcade debut in 1985, the developers took a lot of risks making the game which includes coming up with a bicycle handle bar for each machine to have. To promote the game, Atari made at least three arcade flyers that creatively emphasized what the game’s concept was about, how did it play, why does the machine have bicycle handlebars and why players can expect fun. Atari’s promotional efforts paid off as Paperboy became a huge hit in the arcades not only in America but also in Japan.

5. Frogger multi-platform print ad

*This print ad is still amusing to look at.*

After Frogger became a hit in the arcades, Parker Brothers secured the rights to port the game on Atari consoles, the Intellivision, TI-99/4A, vic-20, the Commodore computers and ColecoVision. To promote their Frogger ports, the single-page print ad was made showing a player in the foreground playing in front of screens that each showed what the game looked like on each platform. Parker Brothers found tremendous success selling 4 million copies of Atari 2600 version of Frogger at a time when there were only 13 million units of Atari 2600 in existence. By the year 2005, video game sales of Frogger reached 20 million worldwide across different platforms.

6. Predator 2 print ad

*This is one very edgy print ad as used an official image from the movie.*

If there is anything memorable about the 1990 film Predator 2, it is the fact that it had the story and the alien hunter itself within a metropolitan setting. That being said, the Sega Genesis Predator 2 video game had a suitable design of shooting and adventuring within the urban settings. This video game ad really captured the vibe of the movie (even showing the reddish human skull with spine on the Predator’s left hand) and clearly showed what gamers could expect. This old ad is still captivating to look at and its edgy approach is still intact.

7. Atari Jaguar print ad

*Did you ever own an Atari Jaguar console?*

When I was reading video game magazines back in the 1990s, I always found print ads of the Atari Jaguar intriguing to look at. I was very young when I first played the Atari 2600 and its games at home, and later played some Atari games in the arcade. To me, seeing Atari Jaguar print ads like this one gave me moments of nostalgia and it made me wonder if Atari knew what it was doing with their so-called 64-bit game console. They did what they could to promote their console and the games within this 2-page print ad.

8. Vs. print ad

*This print ad easily reminds me of the 1990s.*

By 1997, both the arcades and the video game console market were filled with lots of 2D and 3D polygonal fighting games. Japan was the hot spot of the production of 3D polygon fighting games and the developer Polygon Magic (based in Japan) made Fighters’ Impact which Taito released in Japanese arcades and the PlayStation. The said game was picked up by THQ for a late-1997 release on the PlayStation in America under the title Vs. I never played this game but I heard that the game’s development included gang-oriented characters designed by Marvel Comics artist Kurtis Fujita. This Vs. ad is a lively reminder about the hip-hop fashion that made its way into video games.

9. GoldStar/LG Electronics 3DO print ad

*This is a very weird way to market a video game machine.*

Back in the 1990s, the South Korean electronics company GoldStar (which was part of the umbrella of LG Electronics) had the license to produce 3DO game consoles with its own style. In some ways, the GoldStar 3DO console looked like a premium console on the outside. Unfortunately, the GoldStar 3DO print ad here had a very sloppy presentation as the ad makers used very weird art of a brain-with-eyes holding a 3DO controller leaving little space left to promote the console and games (without any screenshots). The text description was sloppily done. This is a bad example of promoting video game hardware and games.

10. Pandemonium 2 print ad

*I saw this ad but never played the game.*

Looking back at 1997, I find it strange that I never got to play Pandemonium 2 on the PlayStation even though I saw its print ad in magazines. I had a lot of fun playing Pandemonium! on the console in 1996 but somehow missed out on its sequel. Looking back at the Pandemonium 2 print ad, I was surprised with how the game developers redesigned the two playable protagonists, especially Nikki who was clearly made to look very sexy. The word “libido” (meaning sexual drive) was deliberately placed above Nikki. The ad also had a hypnotizing mix of colors which I believe was also deliberately done by the ad makers. I can only wonder how the game played.

11. Mission: Impossible print ad

In 1990, Ultra Games (a label of Konami) released the Mission: Impossible video game on the Nintendo Entertainment System (NES) in America. Developed by Konami, the game was an adaptation of the 1988 TV series and it had an ambitious design with regards to level design and gameplay. To promote the game, the ad makers came up with a visual design showing the game’s box (which had a nice painted art on the cover) on the foreground and several screenshots resembling TV monitors on the background. Even by today’s standards, this print ad still looks good and captivating even if you are not too familiar with Mission: Impossible on TV.

12. The Lawnmower Man Sega CD and Genesis print ad

*Are you fan of The Lawnmower Man movie?*

Back in 1992, there was a lot of buzz generated by the movie The Lawnmower Man as it had a disturbing concept that involved virtual reality and, more notably, author Stephen King sued the filmmakers to remove his name from the title because the film differed so much from the source material. Of course, those developments did not stop the production of video game adaptations of the movie. This print ad promoting the Sega CD and Sega Genesis versions of the game heavily used the images of CyberJobe which were among the most memorable images from the film. Looking at the ad, the ad makers could have made the screenshots look a little larger to really sell the games.

13. Ground Zero: Texas print ad

*The shotguns really made this ad eye-catching.*

I never played the Sega CD video game Ground Zero: Texas but I knew that it was one of those games that heavily relied on video footage while giving players moments to interact. Back in 1993, there was an increase in the number of video games that carried lots of live action footage to drive the narrative and players were given options in order to progress. What is very notable about the game is not the game design but the very 2-page ad used to promote it. The image showing four people pointing their shotguns towards the viewer was easily the most captivating part of the ad. Even though there was vacant space in between, the screenshots of the game were displayed to be really small.

14. Alien vs. Predator for SNES and Game Boy print ad

*This ad caught the attention of a lot of people back then.*

Back in 1990, Dark Horse Comics launched the 4-issue mini-series of Aliens vs. Predator which turned out to be a very intriguing and engaging crossover comic book tale featuring two iconic sci-fi species of monsters. The success of the comic books led to the production of many video games which delighted both fans of Predator and Aliens. In 1993, Activision released Alien vs. Predator on the Super Nintendo Entertainment System (SNES) and the single-page print ad they came up with was engaging to look at. The SNES game box with the fine looking painted art was the main visual highlight leaving just enough space for the descriptive text, the Game Boy cover and two screenshots. Believe it or not, this video game was not related at all with the Alien vs. Predator arcade game and Atari Jaguar console game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 22

November 18, 2024October 21, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: The Empire Strikes Back Atari print ads

*I could not forget the first time I saw this print ad while reading a comic book.*

*This ad showed the Atari 2600 controller.*

Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.

2. Double Dragon Japanese and North American arcade flyers

*If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.*

*The character designs seem inspired by 1980s Hollywood action cinema.*

Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.

3. Universal Soldier print ad

*The people who made this print ad made sure to use the names of the stars to help sell the game.*

Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.

4. Sega CD print ad

*Do you find this Sega CD print ad hilarious?*

When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.

5. Snatcher for Sega CD print ad

*I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.*

First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.

6. Jurassic Park for Sega CD print ad

As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.

7. Atari Jaguar print ad

In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.

8. George Foreman, The Simpsons and Spider-Man Game Gear print ad

*This ad appeared in a lot of comic books in the 1990s.*

In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.

9. Time Gal for Sega CD print ad

*The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.*

Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.

10. Mortal Kombat print ad

*Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.*

Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.

11. Equinox print ad

*Take a close look. Tell me if you find it funny.*

I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.

12. James Bond 007: The Duel print ad

*Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.*

Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.

13. Neo Geo AES console print ad

*Do you find this ad both sexy and funny?*

Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.

14. Gradius II Japanese arcade flyer

*Great looking painted art was used for this 1988 arcade game.*

Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 20

October 21, 2024October 16, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. River Raid print ad

*This River Raid print ad appeared on comic books and magazines long ago.*

Decades before it became an industry giant with the best-selling Call of Duty games, Activision became a standout publisher in the early 1980s with River Raid on the Atari 2600. Designed by Carol Shaw, River Raid was a huge success ending up as the 2^nd best-seller on the Atari 2600 as well as Activision’s best-selling game for the year 1983. Apart from showing one screenshot and the box cover of the game, the print ad of River Raid had this mesmerizing 3D image that caught many gamers’ attention and helped them feel like they will pilot on dangerous missions. The 3D image was futuristic in its own style became forward-moving 3D sequences in video games became reality many years later.

2. Galaga North American arcade flyer

*The front of the flyer showing three Galaga machines that arcade operators can choose from.*

*Key details about Galaga were nicely presented on the rear of the flyer.*

In the history of gaming, Namco’s Galaga was played by countless millions of gamers and it is still highly regarded as an arcade classic as well as one of the most enjoyable arcade games ever made. In preparation for the North American launch (October 1981), Midway prepared the arcade flyer showing the three types of machine on the front that arcade operators can choose from. On the rear is the really neat approach of explaining the details of the game, what kind of gameplay is to be expected, and how to play. Whether you are an individual player or the manager of an arcade joint, this flyer suits your needs.

3. Area 51 arcade flyer and conversion kit flyer

The front of this Area 51 flyer had an enticing message for arcade operators as well as other business owners/managers who are interested in having a machine to add value to their business joints. Atari was already in deep money problems by the time they started making this game.

*The Area 51 arcade conversion kit is a cheaper alternative for businesses who want the game.*

Moving on to the 1990s, Atari was already struggling financially and desperately needed a hit to lift them up fast. A light gun shooter project was approved as arcade shooters were in good demand and after overcoming serious hurdles during production internally, Atari hired independent team Mesa Logic to take charge of development. After being granted extra time and more creative freedom, the project under Mesa Logic’s handling became a sci-fi shooter titled Area 51. The game became a huge hit in the arcades for Atari resulting in sales of more than 20,000 arcade cabinets as well as a major financial boost for the company (note: Atari still exists today). Atari went on to release Atari 51 versions for PlayStation, Sega Saturn and PC in America in 1996. The Atari 51 flyers you see here are still captivating to look at and were crucial in generating buzz among arcade operators, business joints that had space for arcade cabinets and gamers.

4. Panasonic 3DO print ad

*The makers of this print ad forgot to mention the 3DO is also a game machine.*

Back in 1993, the 3DO Interactive Multiplayer console manufactured by Panasonic (a licensee of the 3DO Company) was launched with a CD-ROM drive, multimedia features and gaming capabilities (with a 3-button control pad). This print ad strongly emphasized the 3DO’s ability to play high-quality sound and full-motion videos using the Sea of Cortez software which functioned as an interactive movie. Obviously, this did not resonate well with people who loved to play games and by the time the 3DO Company and its partners started marketing games, they could not save the 3DO console from fading to obscurity. The console shown in the ad is specifically model Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer. Panasonic was one of five companies that were licensed by the 3DO Company.

5. MechWarrior 3050 SNES print ad

*If you were unaware of the 1994 game BattleTech, then this ad would have fooled you into thinking it is promoting a brand new game.*

In 1995, the popular BattleTech entertainment franchise arrived on the Super Nintendo Entertainment (SNES) system with MechWarrior 3050 and its print ad had a really blazing artwork of an armed mech in fire which gave readers the illusion of a new and original game. In reality, MechWarrior 3050 was actually a port of BattleTech which was released on the Sega Genesis in 1994. The Genesis game was published by Extreme Entertainment Group while the SNES game was published by the more famous Activision. If you look closely at the MechWarrior print ad, you can tell how hard they tried to sell the game like it was brand new and all-original.

6. Cliffhanger video game print ad

*This print ad had Sylvester Stallone hanging on a cliff to be relevant with the title of both the film and the game. They could not show images of Stallone in hard action scenes.*

For fans of Sylvester Stallone, 1993 was a big and exciting year as the Hollywood icon appeared in two major action films – Cliffhanger and Demolition Man. Cliffhanger was released first and there were video game adaptations of it released on game consoles, handhelds and computers. This print ad of the Cliffhanger video game had an image of Stallone hanging on a cliff to emphasize the title. The ad makers cleverly posted selected gameplay screenshots and quoted GamePro and Electronic Gaming Monthly (EGM) to make the game look credible and worthy of purchasing. The marketing led to nowhere as the game received mostly negative reviews from critics and it faded to obscurity. Lastly, the Cliffhanger game ad had a noticeable amount of space wasted. They could have made the screenshots and text look somewhat bigger to sell the game.

7. Ballz: The Director’s Cut print ad

*I never got to play this game on the 3DO.*

Here is another ad of the video game released on the failed 3DO console. As its title made obvious, Ballz: The Director’s Cut is an enhanced version of the original Ballz game of 1994 that was released on other consoles. The print ad had an eye-catching piece of artwork and posted beside it were selected shots of the gameplay. Strangely enough, the creative writing on the lower part of the ad does not make any sense and did nothing to convince gamers to play the game. As Ballz: The Director’s Cut was released in 1995, this ad shows the revised 3DO console from Panasonic (model: Panasonic FZ-10 R·E·A·L 3DO Interactive Multiplayer).

8. NFL GameDay 2000 print ad

*Did you find this ad funny to look at in 1999?*

To promote the PlayStation-exclusive NFL GameDay 2000, Sony publisher 989 Sports and the ad makers decided to implement a humorous look at football TV coverage by having two sportscasters wearing shorts in front of a TV camera that was only showing their heads and upper bodies. The TV sets on the side show screenshots from the game to emphasize the sports gaming experience. Ultimately the game scored mostly positive review from the critics.

9. WildC.A.T.S: Covert Action Teams print ad

*WildC.A.T.S. art by Jim Lee was used to promote the SNES video game.*

When Image Comics launched in 1992, WildC.A.T.S: Covert Action Teams was Jim Lee’s creator-owned comic book franchise and its launch issue was a big seller. Years later, WildC.A.T.S. grew in popularity with comic book fans and the franchise achieved multi-media status by venturing into TV (with an animated series) and video games. This print ad promoting the video game adaptation had no screenshots to show which kept fans and gamers guessing how the game will turn out in terms of gameplay and game design. It was obvious that the people who made this print ad had to rely on the best WildC.A.T.S. artwork they could find drawn by Jim Lee. This ad made me laugh back in the old days because if you did not look closely, it might fool you into thinking it was more about comic books than the game on the SNES.

10. Cutthroat Island print ad

*Exciting imagery without Geena Davis and Matthew Modine was used to promote the video game adaptation.*

I never saw the Hollywood mega-flop Cutthroat Island nor have I ever played any of its multiple video game adaptations (released on SNES, Sega Genesis, Sega Game Gear and Game Boy). The video game print ad, however, caught my attention back in 1995 because the ad makers cleverly used a photograph from one the many expensive movie sequences filmed and the hard, physical work by the filmmakers was clearly visible. Then the ad makers had four screenshots placed on the lower-left part and inserted descriptive text that sounded exciting. Lastly, the ad mentioned a sweepstakes promo.

Without using any images of stars Geena Davis and Matthew Modine, this ad was a strong attempt to get gamers excited for the video game adaptation. Like the movie itself, this game flopped and has faded away to the land of the forgotten.

11. AH-3 Thunderstrike print ad

*Captivating artwork, vibrant colors and orderly text descriptions made this an effective ad.*

AH-3 Thunderstrike is one of the better games that was released on the Sega CD add-on (requires the Sega Genesis console) in 1993. Similar with MechWarrior 3050, the game was actually a port of Thunderhawk which itself was released on the Amiga and MS-DOS PC in 1992. The print ad showcased a captivating artwork (which was also used on the game’s box cover), a few screenshots and strategically placed text descriptions to sell the game. This ad still looks good.

12. James Bond 007 print ad

*This print ad appeared in many comic books in 1984.*

This is a print ad I saw many times while reading comic books in 1984. James Bond 007 for Atari 2600 was an ambitious licensed video game as it featured levels that were inspired by missions in the James Bond movies Diamonds are Forever, The Spy Who Loved Me, Moonraker and For Your Eyes Only. Keep in mind that programmers back then had to deal with memory limitations and primitive tools to make games.

To promote the game, original art of Agent 007 was used which did not resemble the James Bond star of the time – Roger Moore. Strangely enough, the illustrated James Bond slightly resembled Timothy Dalton whose debut as 007 happened in 1987. Adding further zest to the add was the use of fictionalized quotes pointing to fantasized critics as sources (example: Vincent Can’tbe is a reference to real life critic Vincent Canby). The use of a pink background made this catchy ad look really odd.

13. Choplifter III: Rescue Survive print ad

*A captivating print ad that brought gamers’ attention to the Choplifter series again.*

This print ad of Choplifter III: Rescue Survive has a striking look showing a military officer who needs your help as he has been stranded behind enemy lines. The presentation reflects the long-time tradition of the Choplifter game franchise which has been about piloting an armed helicopter to the opposition’s territory, shooting at bad guys and then rescuing the hostages or prisoners-of-war (POWs). The game eventually gathered mostly positive feedback from video game critics.

14. Defender of the Crown print ad

*Cinemaware took a gamble with the visual concept of this print ad.*

Released in 1986 for home computers, Defender of the Crown was made with a high level of quality backed with solid artistry. To capture gamers’ attention, Cinemaware came up with this print ad showcasing a pretty model looking somewhat seductive which reflects what happens in the game when players rescue a damsel in distress. The selected screenshots showed what the game looked like on different platforms, and the lower part of the ad made the game feel like it was a historical epic waiting to be discovered. Defender of the Crown eventually became a big hit with computer gamers.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 12

July 1, 2024December 12, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Contra arcade flyer

*A clever visual concept by Konami towards gamers and arcade operators.*

*Details on the other side of the flyer.*

Before it established itself as a popular gaming franchise with console gamers, Contra truly started in the arcades in 1987. First released in Japan on February 1987, Konami went on to release the game in arcades in the United States a month later and the flyer you see here was the Americanized promotion they came up with. Instead of hiring male actors or models to play soldiers, they hired a slim lady to appear with a female Rambo look standing in front of a Contra arcade machine. On the other side of the flyer are details that players and arcade operators can learn from. By today’s standards, this arcade flyer of Contra is still eye-catching and even amusing to look at.

2. College Football’s National Championship print ad

*This ad has a strong visual appeal to gamers who like football.*

This is another one of those video game ads I saw while reading comic books in the 1990s. College Football’s National Championship was a Sega Genesis-exclusive American football video game published by Sega (with the Sega Sports brand) to capitalize on gamers who want college football to play with at home. This print ad has a nice visual presentation of the college teams’ logos, screenshots and details of what gamers could expect when they buy and play the game. College Football’s National Championship received mostly positive reviews and it must have sold well because Sega went on to release a sequel to this game.

3. Robotron X print ad

*This Robotron game was made at a time when 3D polygons became common for making video games.*

Having played the classic game Robotron: 2084 on PC back in the 1980s, I was very surprised to see this print ad in 1996 promoting a brand new Robotron game for PlayStation as well as Windows PC. For the newcomers reading this, Robotron: 2084 was a classic which heavily influenced game designers who went on make other fan-favorite games like Smash TV and Llamatron. What makes Robotron X notable apart from being an official follow-up to the classic game was the fact that it was made at a time when game developers did their stuff to modernize gaming with 3D polygons for visuals while trying to come up with gameplay inspired by the classics. While Robotron X did not make a major impact on gaming, the classic Robotron: 2084 went on to be released in several multi-platform compilations such as Williams Arcade’s Greatest Hits, Midway’s Greatest Arcade Hits, and Midway Arcade Treasures.

4. Space Jam game print ad

*If you saw the movie in 1996, were you able to play this video game adaptation?*

What makes 1996 a memorable year for basketball fans was the Michael Jordan’s return to prominence (having previously retired for less than two years before returning to the NBA in 1995) and leading a very powerful Chicago Bulls team to what was their 4^th NBA championship title. In that same year, Jordan starred in the live-action/animated movie Space Jam which grossed an impressive $250 million worldwide. On the same month the movie came out, the Space Jam video game adaptation was also released on PlayStation and Sega Saturn. This print ad was part of the multimedia hype of the movie and the game itself had a very similar design and visuals concept with NBA Jam but ultimately it failed to become a hit with critics and gamers. Not even the combined visual might of Jordan and Warner Bros. characters could achieve success.

5. Magic Johnson’s Fast Break print ad

Still on basketball video gaming, the side-scrolling Magic Johnson’s Fast Break game was released on the Nintendo Entertainment System (NES) for console gamers to enjoy. Unsurprisingly, this ad had nice black-and-white art work of Magic Johnson as the dominant figure while leaving little space left to show the game box and only one screenshot. The real meat of this print ad are the details laid down in text description.

6. Virtua Fighter 2 for Sega Genesis print ad

*Clearly a late effort by Sega to sell something to its many Genesis owners/fans in America at a time when PlayStation and Nintendo 64 started dominating 5th console generation sales.*

In the history of arcade gaming and fighting games, Virtua Fighter 2 was a worthy follow-up to its groundbreaking predecessor. VF2 also made its way on the Sega Saturn which essentially maintained the great gameplay and 60 frames-per-second animation even though the 3D polygonal graphics were noticeably lower in quality compared to its arcade version. With VF2 in the arcades and on Saturn selling well, I was surprised to see this print ad of Sega releasing a totally different version of the game on the aging Sega Genesis console. Virtua Fighter 2 on Genesis had 2D graphics, sprites for the characters and a side-scrolling visual design. In fairness, the game developers exerted effort to recapture some of the gameplay elements within the Genesis limitations and 2D graphics. This print ad is a reminder of Sega’s American division selling a product to the remaining active Genesis owners.

7. Ring King print ad

*Ring King itself clearly lacked promotional space in this ad.*

In 1987, Data East released their arcade hit game Ring King on the Nintendo Entertainment System (NES) and prepared this print ad involving Ray Leonard, Jr. (on the foreground in boxing gear) and conveniently with the famous Sugar Ray Leonard and Thomas Hearns (with the promo of their first fight together in the background). Also conveniently, the company inserted their other games on the lowest part of the ad. Ultimately, the presence of Ring King itself was minimized only showing the game cover and two screenshots. This is clearly an eye-catching ad but there was not enough emphasis on the game itself.

8. Super Spacefortress Macross arcade flyer

*The arcade flyer released only in Japan.*

Have you ever seen the classic anime movie Macross: Do You Remember Love? I really love watching that movie and I played and finished the video game adaptation on PlayStation in 1999. What I never got to play was the arcade game adaptation of it which was released by Banpresto in Japan in 1992. This flyer promoting the game has a strong visual presentation thanks to the artwork made for it. Only one screenshot was shown as well as a clip from 1984 the animated movie (note: the arcade game itself has some images directly from the film plus some newly created ones added) but this ad still had what it takes to capture the attention of the many Macross fans in Japan. This arcade game was eventually released with an English translation in America and Australia.

9. 2-in-1 print ad featuring Super C and Snake’s Revenge

*A memorable and intriguing print ad from Konami promoting sequels.*

This is one of the ads that Konami came up with to promote at least two games using a single-page ad format. I saw this ad in many comic books I read decades ago and its visual concept always caught my attention especially since I played the console game Contra a lot. At the high end of the ad were two fictional newspaper headlines highlighting the respective conflicts of Snake’s Revenge (with a nuclear danger concept) and Super C (with emphasis on alien invaders). These two games were sequels to the classics Metal Gear and Contra, and Konami clearly knew how to take advantage of the older games’ success and do their best to sell the sequels to gamers who love action-packed gaming as well as fantasized armed conflicts. Like the 2-in-1 ad showcasing Contra and Jackal, this was Konami’s aggressive move to sell war-inspired games to the NES userbase which was mostly composed of children and teenagers.

10. True Lies game print ad

*There is nothing like taking advantage of the imagery of a Hollywood superstar to promote a video game based on the related movie.*

Here is a video game ad I saw in many comic books I read in 1994-1995. True Lies (starring Arnold Schwarzenegger) was one of the big summer season movie hits of 1994 and the video game was part of the business tie-ins with the film. The people who made this print ad made the smart moves of showing not just one but three images of Schwarzenegger to promote the game while leaving some space to show what the game looked like. The True Lies game even had stills from the movie to emphasize the flow of the plot.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

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