Activision – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 44

July 1, 2026June 28, 2026carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Berzerk Arcade Flyer

Could you imagine being trapped deep within a maze surrounded by dangerous robots (plus one other unstoppable enemy) capable firing laser blasts at you? This was the concept behind the design of Berzerk, an arcade game released by Stern Electronics in 1980. Released at a time when science fiction became wildly popular in American entertainment, Berzerk was immersive for gamers and the multidirectional gameplay feature was captivating for many. To promote the game, Stern Electronics came up with a customized visual design that blended 2D sprite elements with a photograph of two people and some hand-drawn art pieces. The front of the flyer emphasized accurate the core concept of the game while the rear explained the technical details. They even played with their company name with the line “Stern goes berzerk!”

2. Rush’n Attack North American Arcade Flyer

During the late stages of the Cold War, Konami made a lot of military-themed video games which resonated not only with those who were already aware about the global conflict but also with gamers who craved for action and excitement. One of those games was Rush’n Attack (alternative title: Green Beret) which was released in American arcades in late-1985. Konami came up with an arcade flyer showing four people (looking like an American family) having a good time in front of an arcade cabinet, and three screenshots of the game were displayed on the lower half. Rush’n Attack – which was deliberately titled to resemble the phrase “Russian attack” due to its obvious Cold War setting – went on to succeed commercially and critically. One notable game review compared Rush’n Attack favorably with the movie Rambo: First Blood Part II.

3. Turbo Out Run North American Arcade Flyer

Following the massive success Sega achieved with Out Run in 1986, the company went on to release the follow-up Turbo OutRun three years later. As seen in their North American flyer, Sega emphasized the in-game locations, the look of the machine with the driver’s seat and steering wheel, and the excitement they can expect. Turbo OutRun went on to become successful in the arcades worldwide and it got ported to a variety of consoles and computer systems in the years that followed. On its own, the arcade flyer sparked excitement for gamers.

4. Air Duel Japanese Arcade Flyer

*The artwork here is captivating to look at.*

Released in Japanese arcades in 1990, Air Duel from Irem is an intense and fast-paced 2D sprite vertically scrolling shooter that attracted a lot of players. It had a war theme and its aesthetic has a mix of military and somewhat futuristic science fiction elements. The game’s arcade flyer featured a very intriguing artwork by Takashi Yamasaki showing two aircrafts flying over a city heading towards a massively large enemy in the distance. In my opinion, the artwork alone is pretty engaging to see and it’s more than enough to make me think about playing the game.

5. Spellbound Adaptor Print Ad

*The Spellbound Adaptor print ad in Europe. UK design and manufacturing emphasized.*

Remember back in the old days when there were hardware lockouts on game consoles that prevented users from playing games imported from different regions? In Europe, a special cheat and regional bypass cartridge called the Spellbound Adaptor was released and it allowed Super Nintendo Entertainment System (SNES) users to bypass the lockouts and play games from overseas. The Spellbound Adaptor was notably advertised in European print media showing two sexy ladies posing with the adaptor itself (on the SNES), the television and many SNES games. The ad even includes a promo of buying the adaptor with a game of choice for only £69.95. The ad is still impactful to look at.

6. Contra III: The Alien Wars North American Print Ad

*Konami’s made a huge impression visually with this 2-page print ad promoting Contra III: The Alien Wars.*

By the time the SNES was launched in America in 1991, a lot of gamers who enjoyed Contra games on the Nintendo Entertainment System (NES) have been craving for a sequel on the newer console. Their dreams finally came through in early 1992 when Konami released Contra III: The Alien Wars on the SNES, and it was a lot more than visual upgrade as it had groundbreaking features connected with the game developers’ clever use of the console’s technology. Konami was already aware of Contra’s huge following in America, so they came up with an aggressive looking print ad promoting Contra III: The Alien Wars. With a red-and-black background, the ad had a variety of screenshots that were tilted to look 3D (showing what the game offered) and used a minor space for the descriptive text and image of the game box. This old print ad is one of the finest ways to promote a sequel while also emphasizing the next-generation experience fans can enjoy. This ad is a classic!

7. Apocalypse Print Ads

*With Bruce Willis’ face, this 2-page Apocalypse print ad captured the attention of readers.*

*The more action-oriented 2-page print ad of Apocalypse. Bruce Willis is more visible here.*

Believe it or not, Hollywood legend Bruce Willis actually starred in the ambitious video game titled Apocalypse. Before its 1998 released on PlayStation, Apocalypse started with the player character having an AI-controlled partner named Trey Kincaid to be played by Willis. Publisher Activision signed a multi-million Dollar deal with Bruce Willis to use his likeness and voice for the Trey character. Eventually the Trey Kincaid role was modified to be the playable character. Given the huge deal signed with the super star and the additional costs that came with game design revisions, Activision launched an aggressive marketing campaign for Apocalypse and they heavily used Bruce Willis’s name and imagery. Ultimately the game sold less than one million copies and yet Activision was satisfied with the sales which convinced them to go back to Apocalypse developer Neversoft for a new project.

8. R-Type Delta North American Print Ad

*R-Type Delta was the 4th game of the R-Type series and also the first to be made with 3D polygons.*

R-Type, the long-running series of 2D side-scrolling shooters by Irem, fully embraced 3D polygons with R-Type Delta on PlayStation in 1998. To promote the game in North America, Irem and their partner Agetec went all-in emphasizing their series shift into 3D polygonal graphics while promising new in-game weapons. Very smartly, they included positive quotes from Electronic Gaming Monthly (EGM), PlayStation Magazine (PSM) and Official PlayStation Magazine (OPM) to show credibility. In recent times, an enhanced version of R-Type Delta (R-Type Delta: HD Boosted) was released on modern game console and PC.

9. Racing Lagoon Japanese Print Ad

*Have you ever played this game from SquareSoft?*

Released in 1999 for PlayStation only in Japan, Racing Lagoon was one of many games SquareSoft made for a genre other than role-playing games (RPGs). Released at a time when the PlayStation already had lots of racing games available from around the world, Racing Lagoon was a racing game that had role-playing elements mixed in. To promote it, SquareSoft made a print ad that had a night-time city vibe and they showed some screenshots with a unique visual style. The in-game story was influenced by the illegal street racing trend that happened in Japan during the 1980s.

10. Resident Evil – Code: Veronica North America Print Ads

*Truly a next-generation Resident Evil experience first launched on the Sega Dreamcast! I know some people who bought the console just to play Resident Evil – Code: Veronica.*

*The 2-page print ad of RE – Code: Veronica.*

When Resident Evil – Code: Veronica was released on the Sega Dreamcast in Japan in February 2000, it delivered a next-generation survival horror experience to die-hard RE fans and it was easily one of the must-have games for Dreamcast owners of the time. Along the way, RE fans and Dreamcast owners in America were already anticipating the game. Capcom had an aggressive ad campaign for the game with US gamers in mind and this particular single-page print ad showed the fan-favorite characters Claire and Chris Redfield on one corner, six selected screenshots and quotes from the published game reviews of Game Informer, Next Generation and the Official Dreamcast Magazine. The 2-page print ad had the same elements but had the Redfield siblings on the 2nd page. I remember seeing these ads on a few gaming magazines and they made me think about buying a Dreamcast just to play RE – Code: Veronica. These old ads emphasized the strong business trust between Capcom and Sega (which itself lost a lot of money and credibility with the Sega Saturn consoles and many add-on devices released years prior).

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 33

August 1, 2025July 30, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!*

Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.

2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad

*Before NBA Live, there was this old NBA video games series by Electronic Arts.*

Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.

3. Japanese Smash T.V. print ad

Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.

4. U.S. Championship V’Ball arcade flyers

*The very colorful and striking arcade flyer for the Japanese market.*

In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.

5. Pitfall 3D: Beyond the Jungle print ad

*The 2-page print ad of Pitfall 3D: Beyond the Jungle.*

When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.

6. Atari 2600 and games print ads

*Our household had an Atari 2600 console and many games.*

*Atari’s promotion of its console, the games and interactive entertainment with the TV.*

For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.

7. Burning Rangers North American print ad

*I remember this ad from video game magazines I read in 1998.*

Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Xbox affected as Microsoft executes new round of layoffs

July 11, 2025July 6, 2025carlocarrasco

Welcome back Xbox fans, geeks, and other gamers!

It has been more than a week since Microsoft announced its latest round of layoffs affecting not only thousands of employees but also Team Xbox, its game studios and certain game projects as well.

To be clear, this is not the first time Microsoft had layoffs this year but it is much more significant because the latest layoff round hit Xbox really hard and already Xbox fans and gamers saw their excitement about future video games drop. It is important to keep in mind that Microsoft and its Xbox division are both profitable which makes the new round of layoffs baffling to some. So far this year, over 15,000 employees were laid of by the technology giant. With the layoffs affecting Xbox’s developers and projects, there are matters that concerned both the Xbox fans and gamers who could have joined in.

Firstly, the Xbox game studio The Initiative will be closing down and their high-profile game Perfect Dark (which involved Crystal Dynamics) has officially been cancelled. This is tragic because Team Xbox had the opportunity to reboot the decades-old Perfect Dark franchise, delight the long-time PD fans while offering other gamers something new and exciting to play. A lot of gamers have been anticipating Perfect Dark for many years now only to end up frustrated.

Secondly, the successful and reliable Xbox game studio Turn 10 saw several of its employees laid off and their team will reportedly work as a supporter for Playground Games. For the newcomers reading this, Turn 10 created and built up the Forza Motorsport franchise of simulation racing games that started in 2005. To see Turn 10 get demoted and work on support duty for Playground Games on the Forza Horizon franchise is just very odd and baffling. Could this mean that Forza Motorsport (2023) is the last game of its franchise? Do you think a leaner Turn 10 will still be able to make another Forza Motorsport game?

Thirdly, the much-delayed Xbox game Everwild got cancelled and its developer also suffered from the Microsoft layoffs. This unfortunate development only added to the perception that developer Rare (the team behind many hit games it made with Nintendo decades ago) kept going downhill creatively, critically and commercially. Considering how long the game development lasted, I can only imagine that many millions of Dollars were spent on Everwild and Microsoft decided to pull the plug.

Fourthly and most notably, Xbox head Phil Spencer’s official email (addressed to employees) related with the huge layoffs was revealed and its content has been posted below for you to see. Some parts in boldface…

Today we are sharing decisions that will impact colleagues across our organization. To position Gaming for enduring success and allow us to focus on strategic growth areas, we will end or decrease work in certain areas of the business and follow Microsoft’s lead in removing layers of management to increase agility and effectiveness. Out of respect for those impacted today, the specifics of today’s notifications and any organizational shifts will be shared by your team leaders in the coming days.

I recognize that these changes come at a time when we have more players, games, and gaming hours than ever before. Our platform, hardware, and game roadmap have never looked stronger. The success we’re seeing currently is based on tough decisions we’ve made previously. We must make choices now for continued success in future years and a key part of that strategy is the discipline to prioritize the strongest opportunities. We will protect what is thriving and concentrate effort on areas with the greatest potential, while delivering on the expectations the company has for our business. This focused approach means we can deliver exceptional games and experiences for players for generations to come.

*Do you miss the good old days of Xbox? Are you a long-time Xbox gamer who became disappointed over Team Xbox’s decisions and releases? You are not alone!*

Prioritizing our opportunities is essential, but that does not lessen the significance of this moment. Simply put, we would not be where we are today without the time, energy, and creativity of those whose roles are impacted. These decisions are not a reflection of the talent, creativity, and dedication of the people involved. Our momentum is not accidental—it is the result of years of dedicated effort from our teams.

HR is working directly with impacted employees to provide severance plan benefits (aligned with local laws), including pay, healthcare coverage, and job placement resources to support their transition. Employees whose roles were eliminated are encouraged to explore open positions across Microsoft Gaming, where their applications will be given priority review.

Thank you to everyone who has shaped our culture, our products, and our community. We will move forward with deep appreciation and respect for all who have contributed to this journey.

This is my opinion about Spencer’s message…as head of Xbox, Spencer is really powerless and he has no choice but to follow orders from Microsoft’s top management whose views about video game culture and interests do not really match with what we gamers and the game makers have. For Microsoft’s leadership, they have a business to run but it is clear that gaming (electronic entertainment) won’t be going away soon and they will keep investing more money in video game projects. Of course, Microsoft expects healthy returns on its investments which is why they will keep the Game Pass subscription service moving, offer games to varied users (console, computer, mobile and cloud) and they will push through with the next-generation Xbox with AMD as a bigger strategic partner.

Regarding layoffs reaching thousands, it is depressing on face value because those who lost their jobs will have to deal with the high costs of living in first world economies like the United States and in parts of Europe. However, I see an opportunity that others cannot see…the opportunity for Team Xbox to get rid of their least-productive employees as well as laying off the woke activists scattered among the employees of the many Xbox game studios. As seen in entertainment over the past several years, woke activists working in movies, video games, comic books and TV shows do not prioritize quality, do not care about the fans, and they keep on abusing the company resources as they prioritized their Leftist agenda. Is it any wonder why modern entertainment sucks? Did you notice the use of pronouns in Xbox games?

To be fair, Microsoft and Team Xbox both have been woke for years already. In America, the tone of society has changed drastically ever since Donald Trump successfully returned as United States President. Perhaps Microsoft and Xbox executives realized that they should get rid of DEI (diversity, equity and inclusion) from their business practices and corporate culture before the wave of change under Trump’s America leaves them behind. As of this writing, Trump is making America great again and the woke know they are losing the culture war.

As US President Trump is reshaping America to be great again, meritocracy has become essential too. This means DEI (diversity, equity and inclusion) really has no place in government, business, entertainment and culture. DEI must DIE!

I can only speculate that as Xbox game studios each have less employees to work with, there could be a renewed effort to focus more on making high-quality video games that are both enjoyable to play and worth the money of customers. The Outer Worlds 2, which will be released this October, has an eye-catching American price of $79.99 (regular edition) and already a lot of gamers – including The Outer Worlds fans – find the price excessive.

The way things are right now, the future of Xbox looks gloomy and the excitement of the Xbox fans and other gamers have weakened. That being said, we can only wait and see what will happen next in the near future. Perhaps a month from now, Team Xbox will clarify what direction they are headed to and what exciting projects or events fans can still look forward to.

How do you gamers feel about Xbox gaming right now? If you are an Xbox fan, are you feeling disappointed with the cancellation of Perfect Dark and Everwild? Do you think it is time for Team Xbox’s leadership to be changed now that Microsoft impacted the gaming projects and work forces?

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 32

July 2, 2025June 26, 2025carlocarrasco

Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*I saw the movie and played the Atari 2600 game.*

Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.

2. Pro Tennis arcade flyer

Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.

3. 3-in-1 Atari 2600 print ad

*I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.*

In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!

4. Super BurgerTime Japanese arcade flyer

Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.

5. A Nightmare on Elm Street NES print ad

*If you were able to play this game on the NES, did you have nightmares?*

By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.

6. NBA Showdown print ad

*While this ad did not mention Michael Jordan, he was still included in the video game.*

By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.

7. Super Smash T.V. Sega Genesis print ad

*Were you able to play the Sega Genesis version?*

In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.

8. Pitfall: The Mayan Adventure print ad

*This print ad is still eye-catching and entertaining to look at.*

In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 31

June 2, 2025May 27, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf American and Japanese arcade flyers

In the late 1980s, Taito achieved massive success in arcades around the world with Operation Wolf. Released during the late stage of the Cold War and with many militaristic action movies already released by Hollywood, Operation Wolf attracted a lot of money from countless players as well as praise from game critics. For the American market, Taito came up with a colorful yet gritty looking arcade flyer that had nice hand-drawn artwork and enough details and screenshots to give readers a useful look at what to expect. The Japanese arcade flyer meanwhile has an even grittier looking original artwork that strongly emphasized war, guns and action. In retrospect, I look both arcade flyers a lot.

2. Centipede Atari 2600 and Atari 5200 print ad

*I played Centipede a lot on Atari 2600.*

While I completely missed out on the arcade version of Centipede, I managed to play its Atari 2600 version a lot. Ultimately, the simple game design and unique challenges resulted in lots of fun-filled bouts in my experience. To promote the game’s versions on Atari 2600 and Atari 5200, the game giant came up with this particular print ad that had two near-identical artworks that reflect the concept of Centipede. The ad also has some catchy expressions in the text description. This old ad is still fun to look at.

3. Atari RealSports print ad

*Long before EA sports video games, there was this.*

Way back in 1982, Atari launched its RealSports line of sports video games mainly to revitalize sports gaming for their consoles. In fact, RealSports was the result of a critical and aggressive ad campaign by competitor Intellivision which had its Sports Network series of games. In this RealSports print ad, a large image of Atari’s baseball game was used probably to emphasize the scope of the field. The ad had screenshots of the volleyball and football games, while the text description reflected Atari’s aggressive response to Intellivision. This ad is an early example of competition between rival game console makers focused on sports gaming.

4. Lethal Enforcers Sega CD print ad

*When was the last time you bought a video game with a hard copy and a peripheral bundled together?*

Porting light gun games from the arcade to the console is very difficult and tricky to do. This is what Konami did in the early 1990s when they released a version of the arcade hit Lethal Enforcers on the Sega CD console and the package had a light gun with the game on disc. To promote the Sega CD version, Konami came up with a 2-page print ad with the catchy line “You won’t find a toy like this in any Cracker Jack box.” In addition, their ad had a few paragraphs of descriptive text to not only excite gamers but also gently inform them that Lethal Enforcers was also available on the Sega Genesis (note: this console is required for the Sega CD add-on to work) and the Super Nintendo Entertainment System (SNES). Overall, this old ad has a strong visual approach and a clever marketing strategy.

5. Pitfall II: Lost Caverns Atari 2600 print ad

*A very stylish layout to promote the game.*

In 1982, Activision struck gold with the huge success of Pitfall! which became an influential model of designing platform games. Of course, the publisher (now owned by Microsoft) did not stop there as they went on to make the sequel Pitfall II: Lost Caverns to not only keep the success going but also to exceed the standard they set with the first game. Activision came up with a print ad that not only told gamers of Pitfall Harry’s next adventure but also express humor visually. In line with Activision’s policy of crediting its creators (note: Atari was notorious for refusing to credit its game makers during this era), game designer David Crane was acknowledged in the ad.

6. Team USA Basketball print ad

*See your favorite NBA player from the 1990s?*

In 1992, a lot of people were obsessed with the Dream Team Olympic basketball squad of the United States as its roster had NBA legends like Larry Bird, Magic Johnson, Michael Jordan, Karl Malone, Charles Barkley and David Robinson to name a few. In fact, the Dream Team became the most popular attraction among all teams in any sport of any country that participated in the summer Olympics in Barcelona. Knowing how popular the squad really was, Electronic Arts (EA) made the video game Team USA Basketball and released it on the Sega Genesis which was already a popular console for sports video games. EA came up with this eye-catching 2-page print ad that strongly emphasized the Dream Team, international basketball gaming, and the company’s tested design on 2D basketball video games. In retrospect, this print ad is still amusing and exciting to look at.

7. Jungle Hunt Atari 2600 and Atari 5200 print ad

*Do you fine the parallel artworks amusing or disturbing?*

Following the huge success of Jungle Hunt (previously titled as Jungle King), Atari saw potential Dollar signs and made a deal with Taito to publish ports under their own brand for the Atari 2600, Atari 5200 and 8-bit computers. As with the Atari console ads of Pitfall II: Lost Caverns and Phoenix, Atari came up with a print ad that featured two parallel artworks that look similar with each other as they promoted Jungle Hunt for Atari 2600 and Atari 5200. To their credit, the artworks used were detailed and eye-catching, and the descriptive line of words displayed carried a possible reference to 1975’s Jaws.

8. GameShark print ad

*A James Bond-inspired way of promoting GameShark.*

Remember GameShark? For the newcomers reading this, GameShark is the brand of a line of products released on different video game consoles and personal computers (Windows specifically) that gamers use to cheat in video games. GameShark was popular at a time when not too many people had access to the Internet nor did gamers had the means to search for cheats online, and codes were needed to enable cheating. GameShark became so popular, more ambitious and stylish print ads were realized such as this James Bond-inspired 2-page ad. On face value, this ad looked like it was a promoting a particular game but ultimately it was about promoting GameShark with style, cool and some sexiness.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Classics now available on Game Pass covering Xbox consoles, PC and other devices

May 28, 2025May 22, 2025carlocarrasco

Welcome back Xbox fans, geeks, RPG players, retro gaming enthusiasts and other gamers!

In what is clearly the most serious effort exerted by Team Xbox on retro gaming, they recently released Retro Classics on the Game Pass subscription service covering gamers with Xbox consoles, personal computers (PCs) and device with cloud gaming.

To get things started, watch the official launch trailer of Retro Classics below.

For insight about Retro Classics, posted below is an excerpt from the official announcement on Xbox.com. Some parts in boldface.

Retro Classics games are available to play for Xbox Game Pass members. Players who stream on the Xbox app on PC now have an additional streaming option with GeForce Now. Game Bar introduces quick settings, visual updates for Widgets in Compact Mode, and coming soon, Microsoft Edge Game Assist, an in-game browser that brings an immersive game-centric experience to Edge. And Xbox gift cards can now be redeemed for any amount via Xbox Rewards.

Announcing Retro Classics available for Game Pass Members – We’re thrilled to announce the launch of Retro Classics, a collaboration between Xbox and Antstream Arcade, available to play for Game Pass members globally.

Starting today, Game Pass members can dive into a collection of 50+ classic Activision games from the ’80s and ’90s, including beloved titles like Commando, Grand Prix, Kaboom!, Mech Warrior 2: 31st Century Combat, and Pitfall! This initiative is a step in our commitment to game preservation and backwards compatibility, allowing players to experience many timeless games on modern devices.

With Retro Classics, Game Pass members can expect a seamless gaming experience across console, PC, and on supported devices with cloud gaming. Whether playing on Xbox console, the Xbox app on PC, or streaming on supported LG and Samsung Smart TVs, Amazon Fire TV devices, and Meta Quest headsets, Retro Classics offers a versatile and accessible way to enjoy these nostalgic titles. Game Pass members can access Retro Classics through their Game Pass membership by searching and installing the feature via their console or on the Xbox app on PC. Additionally, players can take on friends, rivals, or the entire world with unique challenges. For the achievement hunters, there are some great new ones to collect, and for newer players, the ability to save and reload your progress, a first for many classic titles.

Game Pass members can look forward to discovering additional games added from Activision and Blizzard, expanding the Retro Classics collection to more than 100+ titles over time.

Now that Activision and Blizzard were mentioned in the official announcement, it is clear that this retro gaming approach by Team Xbox (in strategic partnership with Antstream Arcade) is one of the benefits of the 2023 acquisition of Activision-Blizzard-King.

Having played video games for decades, I know for a fact that Activision alone has lots of old video games from the 1980s and the 1990s. I still remember playing Activision’s Keystone Kapers on the Atari 2600 when I was very young. The same company also released Pitfall! and River Raid on different consoles in the 1980s. The Activision games of the 1990s I often remember were MechWarrior, MechWarrior 2: 31st Century Combat and Pitfall: The Mayan Adventure. As for Blizzard, I remember playing Blackthorne and I witnessed some people who played Warcraft and StarCraft games in the 1990s.

*See a retro game that interests you? (Photo source – Xbox.com)*

There definitely be more old-but-fun video games coming into Retro Classics for Game Pass subscribers to enjoy. It remains to be seen how fast Team Xbox and its partner will be able to add the games.

If you are already a Game Pass subscriber and if you have decided to enjoy retro gaming, you can do so by availing of Retro Classics by clicking https://www.xbox.com/en-us/games/store/retro-classics/9MTVJ3HHTQGS

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

What to watch on YouTube right now – Part 77

May 23, 2025June 1, 2025carlocarrasco

Welcome back my readers, YouTube viewers and all others who followed this series of articles focused on YouTube videos worth watching. Have you been searching for something fun or interesting to watch on YouTube? Do you feel bored right now and you crave for something to see on the world’s most popular online video destination?

I recommend you check out the following videos I found.

#1 Popcorn in Bed reacts to Cold Mountain – Were you fortunate enough to watch Cold Mountain in 2003? It is an American Civil War movie that has a very notable cast that includes Jude Law, Nicole Kidman, Renée Zellweger, Philip Seymour Hoffman, Natalie Portman and Donald Sutherland. Not too many people in online movie-focused communities or social media groups talk about the movie. Strangely, there are very few movie reaction videos of Cold Mountain on YouTube. This past March, Popcorn in Bed posted a reaction video about the film and how it impacts her emotionally make it a must-see.

#2 PatmanQC examines the history of Pitfall! – While I was fortunate enough to play lots of video games on the Atari 2600 decades ago, I never played Pitfall! That game produced by Activision was a massive hit on the said console and how the game and its company started is fascinating to discover. In case you did not notice, Pitfall! grew into a game franchise and it was one of the early video games to have merchandising. Discover more about it in PatmanQC’s in-depth video below.

#3 You, Me and the Movies react to A Nightmare on Elm Street (1984) – The 1980s is the so-called golden age of slasher horror movies. One particular slasher horror flick of 1984 focused on the concepts of nightmares, the bogeyman and the fear of dying while sleeping. You can discover more by watching the reaction video of You, Me and the Movies below. Observe how it draws reactions from them.

#4 Slope’s Game Room examines Smash T.V. – Here is more nostalgic fun for those of you who love retro gaming. Slope’s Game Room’s retrospective video of the arcade classic Smash T.V. is a lot of fun to watch and the YouTuber really paid close attention to the details for viewers to learn. When was the last time you played Smash T.V.?

#5 Ashleigh Burton reacts to Alien Resurrection – Way back in late-1997, I saw Alien Resurrection inside the movie theater here in the Philippines carrying some excitement in me. After the movie ended, I left the cinema feeling numb. That being said, you have to see how Alien Resurrection drew reactions from Ashleigh Burton and perhaps you could relate with her perception of the movie.

#6 Scottie Pippen, the Chicago Bulls and Jerry Krause – Remember back in the 1990s when the Michael Jordan, Scottie Pippen and the Chicago Bulls won six NBA championships? Behind the scenes, Scottie Pippen’s years with the Bulls (led by Jerry Krause) were actually filled with frustrations and his salary was tiny when compared to other NBA superstars of the era. To find out what happened and what were the factors behind it all, watch the two videos of Secret Base below.

#7 Minty Comedic Arts presents Cool World trivia – Recently, YouTuber Minty Comedic Arts posted a new trivia video about the 1992 live-action/animated hybrid movie Cool World. Directed by Ralph Bakshi and starring Brad Pitt and Kim Basinger, Cool World had an original concept that was eventually altered into its final cinematic form. There are lots of intriguing details to discover and I urge you all to watch Minty Comedic Arts’ video below.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 25

December 30, 2024June 7, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Defender arcade flyer

*Perhaps Atari did not have enough original artwork of Defender to be used in this arcade flyer. So they ended up using footage of an astronaut on the moon.*

Very long ago, I played the classic game Defender a lot on the Atari 2600. Strangely enough, I never played its arcade version as my visits to arcades were quite limited as I was so young back then. When it comes to the arcade flyer of Defender, I find the use of stock footage of an astronaut on the moon as the artistic backdrop baffling because the game’s concept was all about fighting back alien invaders and protecting the citizens. Ironically, the image blended well with the photos of two arcade machines showcased.

2. Amidar Atari 2600 print ad

*Does this ad make you think about King Kong or animals?*

When I was a young boy, I saw this Parker Brothers print ad of Amidar appear in many superhero comic books I read. I never played the game on the Atari 2600 nor in the arcades. Each time I saw this ad, I always wondered how the game played and what its creative concept was all about. The constant showing of a giant gorilla on the game box cover reminded me of King Kong.

3. Reactor Atari 2600 print ad

*Parker Brothers made this ad imagining gamers getting very engaged with reactor once they start playing it.*

Reactor was one of those video games that was somewhat influenced by the subject of nuclear technology, particularly about the nuclear reactors. This is another game I never played on console nor in the arcades. This Reactor print ad by Parker Brothers for the Atari 2600 has a visual style and creative concept that I still find fascinating to look at.

4. Punch-Out!! arcade flyer

*This was years before Nintendo hired Mike Tyson to endorse the console version of Punch-Out!!*

In 1984, Nintendo released the original Punch-Out!! game in the arcades and literally punched its way through to the top of American arcades that year while also scoring big in other arcades around the world. While the game proved to be very playable and a lot of fun, it could be argued that the intriguing image Nintendo used for the North American arcade flyer – a boxer down after literally getting beaten by the Punch-Out!! machine – made an impact on both gamers and arcade operators.

5. Arumana no Kiseki flyer

*Is the famous Indiana Jones theme music playing inside your mind right now as you look at this art?*

Released in 1987 on the Disk System of the Nintendo Family Computer (Famicom) in Japan, Arumana no Kiseki was one of the many 2D adventure games Konami released that entertained gamers. When compared to Castlevania – strongly influenced by American horror movies – this game was very influenced by the Indiana Jones movies of Steven Spielberg which is very evident in this promotional flyer.

In fact, some gamers who could not read the Japanese title actually thought this was an official Indiana Jones video game because the artwork was so suggestive. Having played and finished the game myself, I can say that Arumana no Kiseki was simply an Indiana Jones-inspired adventure game that had its own creative concept and unique settings and characters.

6. Devastators arcade flyer

*The 1980s female Rambo smiling towards you.*

By looking at the track record of Konami closely, you will notice that many of their games in the 1980s were influenced by Hollywood movies and they hired pretty or sexy models for their arcade flyers. This arcade flyer of Devastators is no exception and you can clearly see the Rambo-inspired lady smiling while carrying a weapon. Devastators itself had strong Rambo vibes for its concept.

7. S.P.Y. Special Project Y arcade flyer

*Somehow the picture of this flyer reminds me of Miami Vice.*

Still with Konami, S.P.Y. Special Project Y is 1989 arcade game that featured action sequences in which players fight against countless enemies in order to progress with the minimal story. This game had certain spy movie elements and to promote it, Konami came up with this arcade flyer showcasing three sexy women wearing swimwear accompanied by two men who looked more like operators or schemers. Can you imagine yourself as an arcade operator looking at this flyer trying to decide to buy the game?

8. Teenage Mutant Ninja Turtles arcade flyer/poster

*This arcade flyer is still great and exciting to look at, even if your not a TMNT fan.*

Now this is one of the most definitive arcade games Konami ever made. Released in late 1989, Teenage Mutant Ninja Turtles became a massive arcade hit in North America constantly attracting lots of fans and casual gamers to play at each machine. The demand was so great, Konami had no choice but to hire a company to manufacture more machines. When it comes to promoting the game, Konami cleverly used a mix of artworks for the TMNT characters and fantasy environment while having a hired model playing April O’Neil blending in smoothly.

Having seen the 1980s animated series myself, I can say that the ad makers struck gold when it came to making a promotional image that Teenage Mutant Ninja Turtle fans can easily recognize and go to the arcade to play the game.

9. Batman arcade flyer

*If you saw the 1989 movie, did you play this in the arcade?*

The live-action Batman movie of 1989 was simply inescapable as there was so much hype, merchandising and promos connected with it. When it came to video games, it was not surprising that a lot of companies talked with Warner Bros. and eventually Atari made the official arcade game based on the movie (for insight on the production, watch PatmanQC’s video by clicking here). This early-1990s arcade flyer had a simplistic approach showing a few screenshots and descriptive text while having the live-action Batman (note: Michael Keaton in costume) dominating in the middle. Simplistic yet effective in telling gamers and arcade operators what to expect.

10. Xevious arcade flyer

*This arcade flyer is exciting and creative to focus on.*

Xevious is a long-running series of video games owned by Namco. Since the early 1980s, several Xevious video games were released on arcades, consoles and mobile devices. Believe it or not, the original Xevious game was published by Atari for North American arcades and the company came up with this dynamic looking flyer to promote it. The arcade flyer really looks dynamic due to the hand-drawn art surrounding the photo of the machine. Even by today standards, this flyer still looks modern and energetic.

11. Robin Hood: Prince of Thieves print ads

*Tell me if this ad makes you want to play the game.*

*Original artwork here was meant to immerse viewers into the fantasy setting of the game based on the movie.*

If you saw the 1991 movie Robin Hood: Prince of Thieves, were you able to play the video game adaptation? Robin Hood: Prince of Thieves on the Nintendo Entertainment System (NES) was notable for being specially featured in the Nintendo Power magazine and its game design was truly ambitious at the time. To promote the game and take advantage of the movie’s popularity, Virgin Games came out with two print ads targeting movie fans and NES gamers.

The first print ad above had lots of selected screenshots surrounding the game’s box and crammed the descriptive text. The 2^nd print ad had original artwork to emphasize the fictional setting and used only three screenshots. Looking at both print ads, it was clear that the ad makers had no permission to use the likeness of Kevin Costner as Robin Hood. The same with other actors and their characters. Regardless, the ads still reminded me enough of the movie while keeping me informed about the video game.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 24

December 16, 2024December 16, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Jangou Lady arcade flyer

*If you were to play Mahjong digitally, does sex appeal motivate you to do so?*

Are you fond of playing the tile-based game Mahjong? Believe it or not, there were indeed ways to play Mahjong in digital form inside the arcade or in gambling joints in Japan. The game Jangou Lady allows users to play rounds of Mahjong but with a notable additive – the digital art of women which serves as an attraction. In the sex appeal is clearly evident on this arcade flyer from the 1980s.

2. Star Wars: Return of the Jedi arcade flyer

Way back in 1983, Return of the Jedi delighted moviegoers in the cinemas throughout America. Behind the scenes, video game giant Atari acquired the movie license to make the 1984 arcade game Star Wars: Return of the Jedi. The arcade flyer’s front featured a highly detailed hand-drawn art of Darth Vader, the Death Star, Luke Skywalker and Storm Troopers on hover bikes, and the Millennium Falcon which reflect the selected elements of the movie that were turned into playable sections. The image of the arcade machine was understandably inserted as it came with an unusual controller. This flyer is still captivating to look at.

3. Over Drive arcade flyer

*This arcade flyer is a reminder that Konami was notable for hiring pretty and sexy women for their print ads.*

In 1990, Konami produced a racing game for the arcades with a unique style of presentation. That game was Over Drive and it stood out among the many racing games in the arcade mainly because of its first-person view (with a digital version of the steering wheel and driver’s hands at the bottom of the screen) and unique approach on sprite-scaling. To promote the game, Konami hired sexy models for photography for use in both the arcade flyer and the exterior images on the machine. Having sexy models posing with a winning driver added to the motorsport racing vibe needed to promote the game.

4. American Gladiators for NES print ad

*I saw American Gladiators on TV but never played this game.*

American Gladiators was a syndicated TV show that featured a variety of games in which amateur athletes compete with the established gladiators to succeed and become the next American Gladiator. Due to its success, it was not surprising that video game adaptations of the show were realized just a few years after its debut. In 1991, GameTek released the American Gladiators game on the Nintendo Entertainment System (NES) and promoted it with this print ad that showcased their established gladiators of the time. This ad’s design was made to catch the attention of the fans.

5. Arch Rivals for NES print ad

*I remember seeing a lot of people crowding in front of an Arch Rivals machine in the local arcade long ago.*

Years before NBA Jam, there was Arch Rivals. Arch Rivals was a full court basketball video game in which players are allowed to punch players from the opposition in order to steal the ball and score. Over a year after the game’s 1989 arcade debut, the NES version was released and the publisher came up with a print ad showcasing a hilarious and cartoony artwork (the same art used for the game’s box cover) which gave readers a clear idea of what to expect. The art used is timeless and it still is funny to see.

6. Sega Sports print ad

*See any Sega Sports video game you like?*

Back in the 1990s, Sega excelled with sports video games. They were so aggressive, they established their sub-brand Sega Sports and this particular print ad showed one page promoting assorted sports video games (basketball, golf, baseball, tennis, boxing and American football) for the Sega Genesis and the other page with an exaggerated image of a guy with the line “Relive your jock itch” posted. Historically, a lot of American players and owners of the Genesis are slightly older than those on NES and Super Nintendo Entertainment System (SNES) during the 1990s and the strong sports games approach is a key factor.

7. Plumbers Don’t Wear Ties print ad

*When I first saw this print ad, it did not interest me as the presentation is lousy.*

The 3DO console is remembered for having a lot of games that used full-motion videos and photo slides regardless of what game designs came with them. Back in the 1990s, games designed as visual novels or dating simulations were still new in console gaming in the West. Following the PC version’s release, a 3DO port of Plumbers Don’t Wear Ties came out in 1994 and it received overwhelmingly negative reviews. The print ad here promoted the game as “an interactive romantic comedy” and fake quotes were displayed to fool ignorant readers that the game was entertaining. The print ad’s visual design had a mess of poorly implemented images. Ironically, this ad accidentally gave readers the idea that it was a slideshow game.

8. Dragon: The Bruce Lee Story and Demolition Man games print ad

*If you saw the movies, did you play their respective video game adaptations?*

The 1990s is remembered for the many movie-based video games that got released. Back in those days, a lot of Hollywood movie productions had video game adaptations as part of the business process and this is evident with the Dragon: The Bruce Lee Story and Demolition Man games released by Acclaim. For this particular print ad, the marketing team came up with a single-page ad to promote the two games with heavy emphasis on movie imagery leaving little room left for screenshots and other details. The way I look at this old print ad, it seems that Acclaim was aiming for not just movie fans but also gamers who like 2D fighting games and 2D action-adventure games.

9. Army Men: Sarge’s Heroes print ad

*This print ad by 3DO is still funny to see.*

In the late 1990s, The 3DO Company focused mainly on producing video games on multiple platforms and they had their own video game franchise based on the green plastic figures with a military theme. In 1999, they released Army Men: Sarge’s Heroes for PlayStation and Nintendo 64 (N64). To market the game, they had a hilarious visual concept of several solders freezing on an ice tray as a long green soldier marching on. This print ad always caught my attention while reading game magazines and it still is funny to stare at.

10. Sega Ages print ad

*I can only speculate that Sega accepted Working Design’s financial offer for the publishing rights in North America.*

Sega Ages is a series of ports and remakes of Sega’s own games (arcade and console) bundled together as compilations released on the modern consoles of the time. While Sega itself published Sega Ages on their Saturn console and Europe, the North American compilation was published by Working Designs under their separate brand Spaz which this particular print ad showed. While the classic Sega games of After Burner II, OutRun and Space Harrier often caught my attention, this ad made me wonder why did not Sega publish this compilation on the Saturn in North America themselves. Looking at this ad now remains awkward.

11. Sega Saturn North American print ad

*Did you ever own a Sega Saturn in 1995?*

While a lot of gamers and retailers were caught off-guard by Sega’s surprise early launch of the Saturn console in America, they still went ahead aggressively marketing the machine knowing they have a few months’ head start before the American launch of PlayStation. This print ad was designed to intrigue readers showing a bald lady whose head was made to look like the planet Saturn and next to her were images of Sega’s hottest games of the time – Virtua Fighter 2 and Virtua Cop. Sega relied strongly on imagery to promote their console with this print ad. It was somewhat weird yet eye-catching.

12. NBA Action ’95: Starring David Robinson print ad

*David Robinson was the MVP of the NBA in 1995 but he failed to lead his team to the NBA championship back then. He would late win the NBA championship in the shortened 1999 season.*

As mentioned early, Sega was aggressive the sports videos games and almost all of them were their own console exclusives. Their tradition of hiring professional athletes as endorsers continued during the age of the Genesis and Game Gear when they hired an NBA superstar as an endorser resulting in the Sega Sports basketball game titled as NBA Action ’95: Starring David Robinson. By the time the video game was released, Robinson was already the reigning Most Valuable Player (MVP) of the NBA. This print ad of Robinson in action still looks impressive but with a big catch – the superstar’s 1995 MVP achievement was arguably forgotten as he and his team (San Antonio Spurs) got eliminated by the Hakeem Olajuwon-led Houston Rockets in the Western Conference Finals. It did not help that Olajuwon outplayed Robinson a lot in that very playoff series. That is a sad reminder that also came with this Sega Sports print ad.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 23

December 2, 2024November 13, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Raiders of the Lost Ark game print ads

*The print ad with strong Indiana Jones imagery.*

*The print ad with the movie theater exterior image and the small image of the Atari 2600 console.*

Directed by Steven Spielberg, Raiders of the Lost Ark was one of the best adventure movies ever made as well as the start of the iconic character Indiana Jones. Given its huge commercial success, an official video game adaptation for the Atari 2600 was released in 1982 and game designer Howard Scott Warshaw even met with Spielberg during the game’s development.

To promote the game, Atari released two print ads – one ad had a movie theater exterior visual concept to emphasize they have the official video game adaptation based on the movie while the other ad showed the game’s official artwork and game box cover while emphasizing a savings offer. Atari really did what they could to sell a game while riding on the success of Raiders of the Lost Ark.

2. Phoenix print ad

*Even without any screenshots, this print ad’s art still gives viewers a clear idea of what to expect.*

Similar to what they did with Galaxian and Joust, Atari made this print ad promoting Phoenix which was a 2D sci-fi shooting game that was similar with Space Invaders in design. Colorized, hand-drawn artwork resembling the 2D sprites of the game was done to capture the attention of people. The art is so good, it made up for the lack screenshots of the game.

3. Moon Patrol arcade flyer

Moon Patrol was a 2D sci-fi side-scrolling adventure game first released in the arcades in 1982. To sell the game to arcade operators, publisher Williams created the North American arcade flyer that heavily used hand-drawn comic book-style artworks on both sides while using available space on the other side for the descriptive text, contact details and the image of an arcade machine. What is very clear is that no screenshots of the game were shown to stand out which explains why a lot of hand-drawn art was used. The picture of the machine showing a screen of Moon Patrol was the closest thing to see a screenshot on this flyer. Personally, I really like the style and quality of the hand-drawn artwork as it made the flyer look lively.

4. Paperboy arcade flyers

*The arcade flyer showing the Paperboy machine and screenshots. The hand-drawn art is nice.*

*This one uses comedy showing a grown man riding a bike as a paper delivery “boy”.*

*I really like the stronger emphasis on the in-game graphics of Paperboy which dominates the space. What you see is what you get in the arcade.*

The first time I ever played the classic Paperboy was in the arcade inside a Las Vegas hotel way back in 1989, and it sure was a challenging yet fun experience. Before its arcade debut in 1985, the developers took a lot of risks making the game which includes coming up with a bicycle handle bar for each machine to have. To promote the game, Atari made at least three arcade flyers that creatively emphasized what the game’s concept was about, how did it play, why does the machine have bicycle handlebars and why players can expect fun. Atari’s promotional efforts paid off as Paperboy became a huge hit in the arcades not only in America but also in Japan.

5. Frogger multi-platform print ad

*This print ad is still amusing to look at.*

After Frogger became a hit in the arcades, Parker Brothers secured the rights to port the game on Atari consoles, the Intellivision, TI-99/4A, vic-20, the Commodore computers and ColecoVision. To promote their Frogger ports, the single-page print ad was made showing a player in the foreground playing in front of screens that each showed what the game looked like on each platform. Parker Brothers found tremendous success selling 4 million copies of Atari 2600 version of Frogger at a time when there were only 13 million units of Atari 2600 in existence. By the year 2005, video game sales of Frogger reached 20 million worldwide across different platforms.

6. Predator 2 print ad

*This is one very edgy print ad as used an official image from the movie.*

If there is anything memorable about the 1990 film Predator 2, it is the fact that it had the story and the alien hunter itself within a metropolitan setting. That being said, the Sega Genesis Predator 2 video game had a suitable design of shooting and adventuring within the urban settings. This video game ad really captured the vibe of the movie (even showing the reddish human skull with spine on the Predator’s left hand) and clearly showed what gamers could expect. This old ad is still captivating to look at and its edgy approach is still intact.

7. Atari Jaguar print ad

*Did you ever own an Atari Jaguar console?*

When I was reading video game magazines back in the 1990s, I always found print ads of the Atari Jaguar intriguing to look at. I was very young when I first played the Atari 2600 and its games at home, and later played some Atari games in the arcade. To me, seeing Atari Jaguar print ads like this one gave me moments of nostalgia and it made me wonder if Atari knew what it was doing with their so-called 64-bit game console. They did what they could to promote their console and the games within this 2-page print ad.

8. Vs. print ad

*This print ad easily reminds me of the 1990s.*

By 1997, both the arcades and the video game console market were filled with lots of 2D and 3D polygonal fighting games. Japan was the hot spot of the production of 3D polygon fighting games and the developer Polygon Magic (based in Japan) made Fighters’ Impact which Taito released in Japanese arcades and the PlayStation. The said game was picked up by THQ for a late-1997 release on the PlayStation in America under the title Vs. I never played this game but I heard that the game’s development included gang-oriented characters designed by Marvel Comics artist Kurtis Fujita. This Vs. ad is a lively reminder about the hip-hop fashion that made its way into video games.

9. GoldStar/LG Electronics 3DO print ad

*This is a very weird way to market a video game machine.*

Back in the 1990s, the South Korean electronics company GoldStar (which was part of the umbrella of LG Electronics) had the license to produce 3DO game consoles with its own style. In some ways, the GoldStar 3DO console looked like a premium console on the outside. Unfortunately, the GoldStar 3DO print ad here had a very sloppy presentation as the ad makers used very weird art of a brain-with-eyes holding a 3DO controller leaving little space left to promote the console and games (without any screenshots). The text description was sloppily done. This is a bad example of promoting video game hardware and games.

10. Pandemonium 2 print ad

*I saw this ad but never played the game.*

Looking back at 1997, I find it strange that I never got to play Pandemonium 2 on the PlayStation even though I saw its print ad in magazines. I had a lot of fun playing Pandemonium! on the console in 1996 but somehow missed out on its sequel. Looking back at the Pandemonium 2 print ad, I was surprised with how the game developers redesigned the two playable protagonists, especially Nikki who was clearly made to look very sexy. The word “libido” (meaning sexual drive) was deliberately placed above Nikki. The ad also had a hypnotizing mix of colors which I believe was also deliberately done by the ad makers. I can only wonder how the game played.

11. Mission: Impossible print ad

In 1990, Ultra Games (a label of Konami) released the Mission: Impossible video game on the Nintendo Entertainment System (NES) in America. Developed by Konami, the game was an adaptation of the 1988 TV series and it had an ambitious design with regards to level design and gameplay. To promote the game, the ad makers came up with a visual design showing the game’s box (which had a nice painted art on the cover) on the foreground and several screenshots resembling TV monitors on the background. Even by today’s standards, this print ad still looks good and captivating even if you are not too familiar with Mission: Impossible on TV.

12. The Lawnmower Man Sega CD and Genesis print ad

*Are you fan of The Lawnmower Man movie?*

Back in 1992, there was a lot of buzz generated by the movie The Lawnmower Man as it had a disturbing concept that involved virtual reality and, more notably, author Stephen King sued the filmmakers to remove his name from the title because the film differed so much from the source material. Of course, those developments did not stop the production of video game adaptations of the movie. This print ad promoting the Sega CD and Sega Genesis versions of the game heavily used the images of CyberJobe which were among the most memorable images from the film. Looking at the ad, the ad makers could have made the screenshots look a little larger to really sell the games.

13. Ground Zero: Texas print ad

*The shotguns really made this ad eye-catching.*

I never played the Sega CD video game Ground Zero: Texas but I knew that it was one of those games that heavily relied on video footage while giving players moments to interact. Back in 1993, there was an increase in the number of video games that carried lots of live action footage to drive the narrative and players were given options in order to progress. What is very notable about the game is not the game design but the very 2-page ad used to promote it. The image showing four people pointing their shotguns towards the viewer was easily the most captivating part of the ad. Even though there was vacant space in between, the screenshots of the game were displayed to be really small.

14. Alien vs. Predator for SNES and Game Boy print ad

*This ad caught the attention of a lot of people back then.*

Back in 1990, Dark Horse Comics launched the 4-issue mini-series of Aliens vs. Predator which turned out to be a very intriguing and engaging crossover comic book tale featuring two iconic sci-fi species of monsters. The success of the comic books led to the production of many video games which delighted both fans of Predator and Aliens. In 1993, Activision released Alien vs. Predator on the Super Nintendo Entertainment System (SNES) and the single-page print ad they came up with was engaging to look at. The SNES game box with the fine looking painted art was the main visual highlight leaving just enough space for the descriptive text, the Game Boy cover and two screenshots. Believe it or not, this video game was not related at all with the Alien vs. Predator arcade game and Atari Jaguar console game.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

	R4lPh on Retro Gaming Ads Blast – Part…
	#Iran on Israel Confirms Development Of…
	#sciencefiction on Retro Gaming Ads Blast – Part…
	#tech on Retro Gaming Ads Blast – Part…
	#zombies on Retro Gaming Ads Blast – Part…

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: