FRANKLIN Yee and Mary Joy Trupa defended their respective titles in the elite sprint category of the National Age Group Duathlon held at Villar City in Las Piñas City yesterday.
The 23-year-old Yee, a native of Bogo City, Cebu dominated the race (5km run-20km bike-2.5km run) in 56:20, improving the 57:13 he registered last year.
John Patrick Ciron of Iriga City, Camarines Sur finished second in 56.43, also an improvement as he clocked 57:26 to secure the bronze medal last year. Maynard Pecson of Baguio City ranked third with a time of 58:56.
“I’m happy to win again,” said Yee, a 4th year business management student at the University of San Carlos.
Pecson, the second-best Filipino finisher at the Ironman 70.3 in Davao two weeks ago, did not expect to medal.
“There are many strong competitors, especially the young ones,” said the 27-year-old Pecson, a graduating tourism management student from St. Louis University.
National Age Group Duathlon Elite Sprint Category champions Mary Joy Trupa and Franklin Yee pose in front of photographers. (photo credit – Triathlon Philippines)
In the women’s division, 23-year-old Trupa bagged the gold medal in 1:06:51.
Lady Samantha Jhunace Corpuz (1:10:12) and Dhana Victoria Seda-Lomboy (1:11:57) placed second and third, respectively.
“I’m glad that I won, the goal is to keep on improving,” said Trupa, who graduated from the Tarlac Agricultural University in Camiling with a agri-business degree last January.
“I can now focus on my training and competitions,” said Trupa, who together with Yee and Pecson, will join the T100 Singapore event on April 25-26.
Meanwhile, Hermogenes Branzuela (57:46) ranked first in the men’s junior elite division of the tournament supported by Villar City, Gatorade, Milo, C-Vitt and Philippine Sports Commission (PSC).
Eric Hechanova (1:01:35) was second followed by Anxader Gomez (1:03:06).
Anisha Eunice Caluya (1:09:54), Candace Marie Socito (1:15:58) and Scottie Lee Awitan (1:20:20) were the podium finishers in the women’s junior elite division of the tournament, which is part of Triathlon Philippines’ grassroots and talent identification program.
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
The Summer Swimming Lessons 2026 program at Tropical Palace Resort Hotel in BF International, Las Piñas City officially begins today.
Coach Alec Dequiña will lead the teaching of the swimming lessons. Inside Tropical Palace Resort Hotel are the main swimming pool (rectangular) and the small pool.
Courses offered are as follows: Basic (6-years-old and above) for P6,500 with lessons taking place 7:30 AM to 8:30 AM. Advance (6-years-old and above) for P6,500 with lessons taking place 7:30 AM to 8:30 AM. Toddlers (3 to 5-years-old) for P7,500 with lessons taking place 9 AM to 10 AM.
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Subic Bay International Triathlon (SuBIT)—Southeast Asia’s oldest and longest running standard distance race—rolls on to its 33rd year at the Subic Bay Freeport Zone May 2 and 3.
This edition gains added significance as on top of being billed as 2026 NTT Asia Triathlon Cup it debuts as Asia Triathlon Junior Cup Subic Bay.
Considered one of Asia’s 10 best races, SuBIT has continued to demonstrate the strong partnership between Triathlon Philippines presided by Tom Carrasco, Asia Triathlon Senior Vice President, and Subic Bay Metropolitan Authority (SBMA) under Chairman and Administrator Eduardo Jose Aliño.
Philippine Sports Commission, NTT, Gatorade (official hydration partner), Western Guaranty Corporation, C-Vitt and Subic Bay Travelers Hotel (official race hotel) back up SuBIT.
More than a hundred elite athletes coming from at least 20 countries are expected to not only vie for honors but also scramble for World Triathlon and Asia Triathlon ranking points.
Japan, last year through Takuto Oshima (1:50:25) and Manami Hayashi (2:04:58) regained it’s dominance it last held in 2002 with Dayshaun Ramos (1:54:03, 14th) and Raven Alcoseba 2:14:16, 11th) emerging as top Filipinos.
Last year’s Technical Delegate Darnis Mahmud from Malaysia returns to lead the officiating team once again.
The usual fare of fast, action-packed racing across all levels: draft-legal sprint races for Elite and Junior Elite athletes, alongside Super Trikids (STK), Youth Super Sprint, and Sprint and Standard are on offer.
Elite & Junior Elite Races (AM); STK, Youth & Age Group Briefing (PM) are slated May 2 followed by STK, Youth & Age Group race day. Athletes and Coaches briefing on May 1 usher the races.
In a major move to ensure fairness in women’s sports competitions, to ensure the protection of women who participated in such events and to preserve its own integrity as a global sports governing entity, the International Olympic Committee (IOC) announced a brand new policy which will be applied on the 2028 Olympic Games.
To put things in perspective, posted below is an excerpt from the official announcement of the IOC. Some parts in boldface…
The International Olympic Committee (IOC) has announced a new Policy on the Protection of the Female (Women’s) Category in Olympic Sport and Guiding Considerations for International Federations and Sports Governing Bodies.
Following today’s approval of the policy by the IOC Executive Board, it will apply for the LA28 Olympic Games onwards, and is not retroactive.
The policy explains that, for all disciplines on the sports programme of an IOC event, including the Olympic Games and for both individual and team sports, eligibility for any female category is limited to biological females.
Eligibility for the female category is to be determined in the first instance by SRY gene screening to detect the absence or presence of the SRY gene.
Based on scientific evidence, the IOC considers that the presence of the SRY gene is fixed throughout life and represents highly accurate evidence that an athlete has experienced male sex development. Furthermore, the IOC considers that SRY gene screening via saliva, cheek swab or blood sample is unintrusive compared to other possible methods.
Athletes who screen negative for the SRY gene permanently satisfy this policy’s eligibility criteria for competition in the female category. Unless there is reason to believe that a negative reading is in error, this will be a once-in-a-lifetime test.
With the rare exception of athletes with a diagnosis of Complete Androgen Insensitivity Syndrome (CAIS) or other rare differences/disorders in sex development (DSDs) who do not benefit from the anabolic and/or performance-enhancing effects of testosterone, no athlete with an SRY-positive screen is eligible for competition in the female category at an IOC event.
Athletes with an SRY-positive screen, including XY transgender and androgen-sensitive XY-DSD athletes, continue to be included in all other classifications for which they qualify. For example, they are eligible for any male category, including in a designated male slot within any mixed category, and any open category, or in sports and events that do not classify athletes by sex.
Speaking about the policy, IOC President Kirsty Coventry said: “As a former athlete, I passionately believe in the rights of all Olympians to take part in fair competition. The policy that we have announced is based on science and has been led by medical experts. At the Olympic Games, even the smallest margins can be the difference between victory and defeat. So, it is absolutely clear that it would not be fair for biological males to compete in the female category. In addition, in some sports it would simply not be safe.”
She continued: “Every athlete must be treated with dignity and respect, and athletes will need to be screened only once in their lifetime. There must be clear education around the process and counselling available, alongside expert medical advice.”
Why was the policy developed? – The IOC administration was tasked with drafting a policy on the protection of the female category in an Olympic context that would reflect the findings of the Working Group on the Protection of the Female Category, various IOC consultations, and consideration of recent developments, including in international human rights law.
The policy was developed on the basis that it is universally accepted that providing for a female category is necessary to allow both males and females equal access to elite sport. It was guided by the IOC’s modern goals relating to equality (equal opportunities for female athletes in finals, on podiums and in championships); enhancing Olympic value (featuring both women’s and men’s finals in every sport); and visibility and inspiration (celebrating female athletes on the Olympic podium to inspire and represent women and girls worldwide).
What were the findings of the working group? – The working group reviewed the latest scientific evidence, including developments since 2021, and reached a clear consensus. Male sex provides a performance advantage in all sports and events that rely on strength, power and endurance. To ensure fairness, and to protect safety, particularly in contact sports, eligibility should therefore be based on biological sex. The group also agreed that the most accurate and least intrusive method currently available to verify biological sex is screening for the SRY gene, a segment of DNA typically found on the Y chromosome that initiates male sex development in utero and indicates the presence of testes/testicles.
For additional insight, watch the YouTube videos below.
Let me end this piece by asking you readers: What is your reaction to this development? Considering all the details included and emphasized, are you convinced the IOC justified its new policy? Were there any women’s sports events in your locality that allowed transgendered women (males who identified themselves as females) to participate over the past five years? Do you believe that transgendered women should be prohibited from joining women’s sports events?
Welcome back my readers, YouTube viewers and all others who followed this series of articles focused on YouTube videos worth watching. Have you been searching for something fun or interesting to watch on YouTube? Do you feel bored right now and you crave for something to see on the world’s most popular online video destination?
I recommend you check out the following videos I found.
#1 2002 Resident Evil Movie Revisited – Almost a quarter-century ago, the first-ever live-action Resident Evil movie was released in cinemas directed by Paul W.S. Anderson and starring Milla Jovovich. Believe it or not, the 2002 movie was realized after the original film project involving zombie movie legend George Romero – who even directed the Japanese market TV commercial of Resident Evil 2/Bio Hazard 2 – got scrapped. Having played many RE games, I saw the movie in the local cinema upon release and went home feeling numb and alienated. Even though the film was never an adaptation of the games (note: no RE character from the games appeared in the movie) and it had its own concepts, there are still some people who enjoyed it or endured the moments of suspense and horror. To learn how it impacts viewers, watch the reaction videos below.
#2 Ranting For Vengeance Slams Spider-Man: Brand New Day And The Modern Culture Behind It –The first trailer of the upcoming movie Spider-Man: Brand New Day drew a lot views from around the world but YouTuber Ranting For Vengeance was not fooled by it. In his recent video, he slammed the new movie and explained in detail the woke elements or so-called modern culture behind it. He also stressed that the real good stories of Spider-Man are in the comic books from long ago and the only good Spider-Man films are those directed by Sam Raimi. To learn more, watch Ranting for Vengeance’s video below.
#3 The Negative Effects Of Sports Betting Exposed – As technology evolved, making bets on sports events – right down to specific achievements or action – has gotten more convenient to do and has turned normal in society. However, there are indeed negative effects and regrets that come with it. Watch and learn from the 700 Club video below.
#4 Remember America’s Lunch Counters? – Decades ago in the United States, lunch counters were popular as they provided customers not only a place to enjoy their meals but also become a part of a “counter community” where they interact with the cook (or assistant) on the other side, and chat with fellow customers on the side. Lunch counters have disappeared in most parts of America and there are some young people who never knew they existed. Here is a nostalgic look back at America’s lunch counters.
#5 Cancelled Creatures Of Resident Evil Games – The Resident Evil games franchise turned 30 this year. Not only did Capcom release a lot of RE video games through the decades and had several characters which resonated with gamers, a lot of monsters/creatures were also featured on top of the zombie hordes. Like movies or TV shows, the RE video games had content that never made it in versions that were commercially released and among them are many creatures or monsters that were either conceptualized or even produced. To find out what those cancelled creatures are, watch ScorePN’s number below.
#6 Customers Attracted By Kappabashi Kitchen Town – Have you heard of Kappabashi Kitchen Town? It’s a place in Tokyo, Japan, which has been attracting different types of customers as it has a nice variety of products for sale. There are locals who need something for their cooking needs or for their business operations. Unsurprisingly, foreigners are also attracted to the place. To find out more about Kappabashi Kitchen Town, watch the Nippon TV video below.
#7 Starman Retrospective – I saw the 1984 science fiction film Starman a number of times through the decades. Directed by John Carpenter and starring Jeff Bridges, Starman is about an unlikely relationship between a recently widowed woman and an alien being who cloned the human body of her later husband. Starman is a fine film and its production history is also fascinating to explore. To find out more about Starman, watch the videos below from Represent This.
Darrell Johnson Bada and Anisha Eunice Caluya were crowned champions in the junior elite division of the National Age Group Triathlon (NAGT) at the Subic Bay Freeport Zone yesterday.
The 17-year-old Bada clocked 56 minutes and 57 seconds to finish the sprint race covering 750m swim, 18km bike and 5km run. The bike stage has a distance of 20km but was reduced due to a road repair.
Euan Arrow Ramos placed second with a time of 58:57 followed by Peter Sacho Del Rosario (59:12).
“I always give my best in every race, the goal is to win and I’m glad I did it,” said Bada, a Grade 12 student at Subic Colleges in Olongapo City.
“Last year, I was in the second pack. This year, I was in the first pack and eventually won the title,” added the gold medalist at the 2025 NTT Asia Triathlon Cup Subic Bay (SuBIT).
Caluya, on the other hand, registered the best time of 1:07:09 in the women’s division. Christy Ann Perez (1:07:56) and Aira Danara Gregorio (1:08:38) were second and third, respectively.
Meanwhile, Cebuanos Kim Andrew Remolino and Matthew Justine Hermosa had a 1-2 finish in the men’s elite division of the event supported by the Philippine Sports Commission, Gatorade, Western Guaranty Corporation, Z-Bitt and SBMA Tourism.
Remolino clocked 56:17 followed by Hermosa (56:21) and Dayshaun Karl Ramos (56:44).
“I came here prepared and I’m happy with the result,” said Remolino, who together with Hermosa will join the PRISAA Regional qualifying on March 13-14 in Tagbilaran City, Bohol.
Dhana Victoria Seda-Lomboy (1:07:49) and Lady Samantha Jhunace Corpuz (1:08:42) were the top two finishers in the women’s division of NAGT, Triathlon Philippines’ grassroots and talent identification program.
The Subic Bay leg of the 2026 National Age Group Triathlon (NAGT) series was supported by the Subic Bay Metropolitan Authority (SBMA), Funtastic Subic, Terrace Hotel Subic Bay, and Fitbar.
Diego Jose Dimayuga and Alaina Bouffaut of Get Coach’d Academy headed by Doray Ellis topped the super sprint U15 (13-15 years old) category of the opening leg of the 2026 National Age Group Triathlon (NAGT) series held at the Subic Bay Freeport Zone yesterday.
Dimayuga clocked 31:46 to win the gold medal in the boys division, while teammate Pio Mishael Gabriel placed second (33:31) followed by Joseph Ian Caluste of BE TRITANS (34:15).
Bouffaut and teammate Naomi Rozeboom also had a 1-2 finish in the girls division of the event sponsored by the Philippine Sports Commission, Gatorade, Western Guaranty Corporation, Z-Bitt and SBMA Tourism.
Bouffaut submitted the best time of 37:39. Rozeboom was second in 37.51, while Lauren Lee Tan placed third (37:55), beating Diego’s sister, Naomi Rosalie (37:56).
Dimayuga, the newest member of the national elite pool, and Bouffaut are scheduled to compete at the Asian Junior and U23 Championships on May 12-15 in Hong Kong.
In the super tri kids division, Marcus Jayden Balaquit of Wavemakers Swim Team and Danica Angodung were crowned champions in the 11-12 category.
Eli Juan Dela Cruz of Team Megawide and Ami Takei of Team Honu (9-10 years old); Ethan Geronimo of OJT and Francesca Bader Mendoza of Gas Coaching/Ace Seawolves (7-8 years old); and Jewel Hunter Galang and Ylianna Devera of TLTG (6 years old and under) were the other winners in the event organized by Triathlon Philippines (TriPhil) as part of its grassroots and talent identification program.
The Subic Bay leg of the 2026 National Age Group Triathlon (NAGT) series was supported by the Subic Bay Metropolitan Authority (SBMA), Funtastic Subic, Terrace Hotel Subic Bay, and Fitbar.
The Subic Bay International Triathlon (SUBIT) – the longest running international triathlon event of the Philippines – will be held on May 2 and 3, 2026, inside the Subic Bay Freeport Zone and already online registration (note: RaceYa account is required) is ongoing.
The event is formally referred to as the 2026 NTT Asia Triathlon Cup Subic Bay International Triathlon which will be organized by Triathlon Philippines (TriPhil) and is supported by the Philippine Sports Commission (PSC), Gatorade and the Western Guaranty Corporation.
Available details
On May 2, Sprint Distance (750 Meter Swim – 20 Kilometer Bike – 5 Kilometer Run) races will be held.
On May 3, the Standard Distance (1.5 Km Swim – 40 Km Bike – 10 Km Run), Sprint Distance, Super Sprint Distance (500 M swim – 13 Km Bike – 2.5 Km Run) and Super TriKids events will take place.
Race categories are the Elite, Age Group Sprint, Age Group Standard, Age Group U15 Super Sprint and Super TriKids
Registration fees
The Early Bird period of registration fees is now in effect and the fees are as follows:
Standard Distance – P6,000 plus online registration fees
Sprint Distance – P5,500 plus online registration fees
Super Sprint Distance – P4,500 plus online registration fees
Super TriKids – P3,500 plus online registration fees
The Early Bird period of registration will last until February 28, 2026.
Effective March 1, 2026, the Regular registration fees will take effect which are as follows:
Standard Distance – P6,500 plus online registration fees
Sprint Distance – P6,000 plus online registration fees
Super Sprint Distance – P5,000 plus online registration fees
Super TriKids – P4,000 plus online registration fees
The Regular period of registration will last until March 31, 2026.
Effective April 1, 2026, the Late registration fees will take effect which are as follows:
Standard Distance – P7,500 plus online registration fees
Sprint Distance – P7,000 plus online registration fees
Super Sprint Distance – P6,000 plus online registration fees
Super TriKids – P5,000 plus online registration fees
Online banner of the 2026 NTT Asia Cup Subic Bay International Triathlon.
Other key details of the event such as the final schedules, the race maps and more will be updated at the official event page at RaceYa.
This early, Malaysia is aiming at the top of the 34th edition of the Southeast Asian Games (SEA Games) which it will host in 2027, according to news report by VnExpress. Malaysia finished 4th place in the 2025 SEA Games held in Thailand with fifty-seven gold medals won.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Malaysia’s Ministry of Youth and Sports (KBS) has set the goal of the country being overall champions at the Southeast Asian Games (SEA Games) in 2027, which will be hosted by Malaysia.
Newly appointed Youth and Sports Minister Mohd Taufiq Johari said after taking office on Jan. 16 that the ministry, together with the National Sports Council (NSC), will strengthen cooperation with national sports associations and others to work towards that goal.
He expressed confidence that Malaysia could emerge as the strongest team at the SEA Games 2027, and voiced optimism about repeating the overall championship the country secured when it last hosted the event in 2017.
Taufiq praised the dedication and fighting spirit displayed by Malaysian athletes at the SEA Games 2025 in Thailand, saying he hoped they will maintain the same qualities when Malaysia hosts the Games in 2027.
He added that the KBS, together with the NSC and relevant agencies, have already drawn up detailed plans and a clear timeline, including the organization of workshops, to ensure medal targets can be achieved.
Apart from being a highly competitive nation in the SEA Games, Malaysia itself is the 2nd most visited nation of Southeast Asia in 2025. Hosting the SEA Games in 2027 could help it attract more foreign tourists in the short term.
Let me end this post by asking you readers: What is your reaction to this recent development? Are you convinced that the preparations initiated by Malaysia will pay off nicely during the 2027 SEA Games? Being the host nation, what sports do you think Malaysia could add to or subtract from the 2027 SEA Games? Do you feel excited about the next Southeast Asian Games?
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Starflight Sega Genesis Print Ad
Sometimes the very detailed artwork made gamers imagine Starflight as a sci-fi movie waiting to happen.
By the time it was released on the Sega Genesis in 1991, Starflight was already popular as it was released on varied computer systems and entertained a lot of gamers several years prior. To promote the Sega Genesis version, a 2-page print ad of Starflight was made with a grand-looking artwork of space, spaceships and planets dominating the space. The ad makers managed to utilize the remaining space below the artwork to show selected images, the descriptive text and the game’s box cover to make it clear to gamers that Starflight on Genesis is real and made to be playable. The artwork itself remains a powerful grabber of attention even to this day.
2. Defender Japanese Arcade Flyer
The front.
The rear.
Defender is one of my favorites among the many games of Midway. In recent times, I’ve been playing the arcade version of Defender on my Xbox Series X using the Midway Arcade Origins digital copy I purchased online. As Defender became a massive hit in America, it was released in Japanese arcades with Taito handling the distribution. The arcade flyer Taito came up with used hand-drawn art for the background on the front along with pictures of the arcade cabinet and the arcade cocktail table versions of the game. While the rear of the flyer looks very simplistic, the front remains attractive to look at.
3. Castlevania III: Dracula’s Curse Print Ad
Some people found the artwork looking creepy or even terrifying.
By the year 1990, the Nintendo Entertainment System (NES) was present in several millions of households all over America and there were lots of great games available. Among the NES gamers were fans of the Castlevania game series and Konami went on to release Castlevania III: Dracula’s Curse in America. As part of the company’s aggressive promotion, a single-page ad featuring a detailed looking artwork of a gamer getting immersed with the game’s fantasy elements (look at the creepy looking characters, monsters and the game’s hero present) was done. While the artwork was a strong attention grabber, what stood out was the sweepstakes form for gamers to cut out, fill it with their information and mail it for the chance to win a trip to the hometown of Dracula. Do you personally know anyone who won in the sweepstakes?
4. Double Dragon Games Print Ad
Print ad made with Double Dragon fans in mind.
When it comes to the console and handheld presence of the Double Dragon games franchise, it was on Nintendo hardware – specifically the NES and the Game Boy – where gamers and the fans could find them. Acclaim Entertainment knew how popular Double Dragon games were with Nintendo gamers and they aggressively marketed Double Dragon III: The Sacred Stones and Double Dragon II with a single-page print ad that had great looking painted artwork. Very clearly, this early 1990s ad was made to connect strongly with Double Dragon fans and its presentation still looks very solid even with today’s standards.
5. Konami 3-in-1 Game Boy Games Print Ad
The excitement of sports is clearly shown in this old ad.
From the mid-1980s to the early 1990s, Konami published a lot of games on Nintendo’s wildly popular platform the NES and among them were classics like Contra, Castlevania and Metal Gear. Konami’s support also made it to Nintendo’s Game Boy handheld device (first released in 1989) which itself sold strongly and became the leading platform for portable gaming. As such, Konami made a 2-page print ad promoting NFL Football, Blades of Steel and Double Dribble: 5 on 5 for Game Boy. Cleverly, the ad makers used fancy artworks on the left (reflecting the different sports) side while using the space on the right side for descriptive text, screenshots and game box covers. This fine looking ad has a strong appeal towards Game Boy users and sports enthusiasts.
6. Tengen 6-in-1 Print Ad
This old print ad is a delight for those who owned a Sega Genesis.
Back in the 1980s, Atari formed the company Tengen to not only develop games but also publish game for computers and game consoles. During that decade, Tengen published games on the NES but they had trouble working within the strict licensing terms of Nintendo. The two companies would later get into court battles over a series of events within the gaming business. Eventually, Tengen started doing business with Sega and published games on the Genesis console. As part of their aggressive publishing of games on Sega’s console, Tengen came up with this 2-page print ad promoting six different games emphasizing that the fun arcade experiences are coming to gamers’ homes.
7. Dig Dug Print Ad
Are you aware of the business relationship and trust between Atari and Namco?
When Atari opened its branch in Japan – called Atari Japan – in the 1970s, they established a partnership with Namco to distribute arcade games there. As they experienced trouble penetrating the Japanese market, Atari eventually sold Atari Japan to Namco which paved the way for their Japanese partner to get into video games. Just a few years later, Namco developed its own original arcade game Dig Dug which became a massive hit in Japan. As a licensing deal was already in effect, Atari distributed Dig Dug in American arcades which the above magazine print ad clearly shows.
8. Sega Genesis Over SNES Print Ad
Sega directly attacked Nintendo by emphasizing the larger quantity of games andvaried game experiences that can only be found on the Genesis back then.
By the time Nintendo released the Super Nintendo Entertainment System (SNES) in 1991, the Sega Genesis console has been in the video game market for a few years already. In America, Tom Kalinske led Sega and his approach to marketing and resonating with gamers was essentially aggressive. The aggressive approach includes naming their competition and showing why Sega is superior. Given the lead time they had on the North American market, Sega came up with this print ad showing their Genesis consoles having a lot more games than the SNES. Competitive console gaming was very different back then.
9. Atari Jaguar Print Ad
Did you spend $159.99 on an Atari Jaguar console back in the 1990s?
In the 1990s, Atari attempted a comeback in console gaming with the Atari Jaguar console. Early on, their marketing emphasized the so-called 64-bit capabilities of the Jaguar to convince gamers theirs is the most powerful console on the market. Sadly, the console failed to achieve strong sales and a huge price cut was executed. To attract customers, Atari came up with this 2-page print ad to inform them of the cheaper $159.99 price while reminding them of the “most mind-blowing, head-exploding games” they can have with the Jaguar. Obviously this ad campaign failed as the Atari Jaguar never achieved commercial success.
10. Side Pocket Print Ad
The Side Pocket print ad with a subtle touch of sexiness.
After its original release in the arcades in 1986, Side Pocket was ported by Data East to many consoles and handheld devices in the 1990s. When it comes to promoting the Sega Genesis version, Data East came up with this print ad showing a lady in a sexy dress in the background (head hidden) which instantly created a sexy aesthetic. The large text displayed emphasized the game of billiards supported by the screenshots shown. The screenshot at the upper-left corner shows artwork of a pretty lady smiling at the viewer which added to the sexy aesthetic of the ad.
Author Carlo Carrasco 