Spotlight on BF HomeSarap, The Village Home-Cooked Food Directory

Spotlight on BF HomeSarap, The Village Home-Cooked Food Directory

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Do you love home-cooked food? Do you love BF Homes, the very large residential-commercial community that occupies portions of Muntinlupa, Parañaque and Las Piñas? Do you love grouping together on Facebook forming a very lively online community?

If you love all three, then you cannot go wrong with the BF HomeSarap Facebook group!

BF HomeSarap is not just any food-oriented, regional group on the social network. It is one of the fastest growing FB groups that highlights home cooking, good tastes, small enterprise and the BF Homes community members (plus friends).

BF HomeSarap’s growth in terms of membership is truly amazing. The FB group only started on April 2019 and from zero members it attracted to more than eight thousand (8,000+) members as of this writing! By comparison, there are other BF Homes-related (plus Barangay BF Homes-related) FB groups that lasted for years and still their respective memberships were exceeded by BF HomeSarap.

The FB group has described itself to be the resource for delicious home-cooked food (and drinks) right inside the village. As big businesses are prohibited, BF HomeSarap allows foodie sellers to post their specialties by showing pictures of the products, the name of the food or drink, prices and how they are being sold. What is notable about the group is that the people who make food at home are granted valuable opportunities to reach out to other members who might be interested to buy from them. In a business sense, the small food enterprises are able to make themselves known and gain chances to grow not only with selling products but also attracting new customers and establishing new business relationships.

And then something significant happened on December 7 and 8, 2019 – selected BF HomeSarap members came out in full force as sellers in the first-ever BF HomeSarap Community Food Fair and Bazaar which was held at the open-air basketball court and at the nearby covered stretch  inside BF NorthWest, Parañaque City. That community event, which was organized by village governor-at-large Lorea Miren in cooperation with the BF NorthWest Homeowners Association and supported by PARA APP, was a big success as it attracted between 250 to 300 visitors (including Parañaque City Councilors Jackie Bustamante-Mendoza and Wahoo Sotto) and almost all the vendors sold out! Apart from that, a strong spirit of community interaction, business and socializing took place.

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A look at just one section where the first-ever BF HomeSarap Community Food Fair was held inside BF NorthWest. This one was taken at a covered facility near the open-air basketball court (where the other vendors were present and selling too).

With all of these mentioned, you must be wondering: Who started BF HomeSarap in the first place? Why was it established? How did it happen? Where will BF HomeSarap head to now that its presence online and within the real environment inside BF Homes has been felt?

For all of you, my readers and food enthusiasts, I am happy to present to you my interview with BF HomeSarap founder and food stylist Ditas Antenor.

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To begin with, Ditas Antenor worked in the corporate world as an advertising executive and worked with her employer’s big-time clients. After more than a decade managing multinational accounts in various multinational ad agencies, she moved on to the production side and there she became a food stylist. She even spent time in the United States to learn about food styling (for print and broadcast).

“I decided back then to take up food styling because I made plans regarding my career ahead of time,” Antenor recalled. “I really planned ahead. I could quit my nine-to-five job and engage in freelancing. So what would be a good, lucrative freelance job that I know I could be good at? That was food styling which is rare (in the Philippines.)”

Back then, food stylists in the Philippines were rare. Antenor became the fifth among the already established food stylists at the time. She eventually got hired by some clients and established herself nicely. Raised as an Alabang Girl, she and her children currently live in the Las Pinas City part of BF Homes subdivision.

BF HomeSarap’s origin and tremendous growth within Facebook

So how did BF HomeSarap started as a group within Facebook? It all started with a trigger on the part of its founder Ditas Antenor.

“There was a trigger. It was related to me and my kids moving into BF Homes subdivision coming from Alabang. Our house here in BF has been around for a very long time,” Antenor said. “My kids grew up with my cooking. Although they enjoy commercial foods like pizza or burgers that can be ordered, they can only eat those sometimes and ultimately they still love home-cooked food.”

Being the highly focused planner she has always been, Antenor had prepared menus for their family up to a few months ahead. She does the home cooking and, from time to time, her children cook adding variety. The love for home cooking, good food and relationships all connected with the beginning of BF HomeSarap.

“Then one day, I said to myself ‘maybe I should form a group’. I’m not an original member of the BF Homes community but still this is our home, even if I still maintain and occasionally stay in our Alabang house” Antenor recalled. “After doing an initial search for food-related FB groups that were related to BF Homes, I formed an FB group for BF by BF focused on home-cooked food.”

Along the way, the founder recalled her efforts on forming a name for the FB group that is unique and would strongly resonate with food enthusiasts and BF Homes residents and stakeholders. The result, clearly, was BF HomeSarap which was a clever combination of the name of the subdivision as well as the Tagalog word “Sarap” (English: Delicious).

“The name BF HomeSarap was formed out of my intention to include the local community’s name while reflecting people’s enjoyment of good home-cooked food. It had to be catchy and relevant at the same time. After searching for possible combinations of words, I came up with ‘sarap’ to partner with BF Homes,” she stated.

BF HomeSarap was created on April 2019 by Antenor reflecting her interest of good, home-cooked food her children would enjoy while establishing ties with the many members of the BF Homes community who share her interest.

The result? The membership of BF HomeSarap on Facebook went from zero to over eight thousand as of this writing. The members were a big mix of food enthusiasts as well as home-based cooks who are quietly selling food or drinks through their respective small-sized businesses. Already several small-time food sellers posted food or beverages for sale complete with contact numbers, prices, ways on how to avail of ordered items and the like. BF HomeSarap excludes the bigger, commercial food sellers giving more space and priority to the small ones. Along the way, there were a lot of buyers who had been searching for tasty home-cooked food. The result is BF HomeSarap establishing itself as a very lively online community whose members are united by home-cooked food and delicacies.

Of course, not just anyone could join the BF HomeSarap FB group. With the help of a few friends (who lived in BF Homes for a long time) and her daughter, Antenor and her co-administrators carefully review the many pending applications of FB users who wanted to join in as well as the many private messages sent.

“The membership of BF HomeSarap just kept on growing fast. Along the way, we made sure it would not become just another buy-and-sell type of Facebook group. I really wanted it to be an online community about good, home-cooked food and BF Homes which will be engaged with good quality content from time to time. I really want community engagement,” she said.

To engage the BF HomeSarap group members, Antenor researched online about the latest food trends, what kind of food people like lately, cooking tips, recipes and the like. The result was her releasing unique content in the form of articles, short videos, special greetings and customized images that get posted in the group occasionally. This approach of hers helped keep BF HomeSarap interesting and engaging, and prevented it from becoming stale or getting too flooded with sales-related posts.

For the future, Antenor stated that she is still striving to come up with ideas to make life better for the sellers and buyers of the group. She is exploring how to establish a dedicated delivery system that will carry BF HomeSarap’s name and cater to the clients’ needs. She and her team are also looking for other enclaves around BF Homes that could possibly host the next edition of the BF HomeSarap Community Food Fair this year.

With almost 9,000 members counted (and growing) and continued daily engagement, BF HomeSarap is undoubtedly the premier FB group focused on home-cooked food with the people of BF Homes in mind. Even FB users from the rest of South Metro Manila noticed the group.

“BF Homes is very unique,” Antenor said in relation to the group’s phenomenal growth and influence.

The group is not even a year old, and already it achieved a lot of milestones even spawning three related groups: Merville HomeSarap, Antipolo HomeSarap and MetroEast HomeSarap.

Ditas Antenor’s Message to the Readers

“When I cook, I continue to engage the community. There is, indeed, a wealth of home-cooked food in this community. You just need to look for it. You just need to know who cooked it. Also, level up your food in terms of nutrition and quality. If you want good food for your family, aim for home-cooked. It can be cheaper and yet it can be prepared with the same love and care for the family.”


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. Also my fantasy book The World of Havenor is still available in paperback and e-book format. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists and NO to sinister propaganda when it comes to news and developments.

Note: Article cover photo contains images from the book “SULÓ: Where Taste Was Style”, written by author/founder Erlinda Panlilio, published in 2015 by Anvil Publishing.

My Observations: National Campus Press Freedom Day Signed Into Law Making July 25 A Declared Date Of Observation

July 25 of every year will mark the observation of National Campus Press Freedom Day in all educational institutions.

This is the result of Republic Act Number 11440 (National Campus Press Freedom Day Act) that was signed into law by President Rodrigo Duterte on August 28 and it was only yesterday (September 10) that a copy of the document (which includes signatures of Senate President Tito Sotto and then Speaker of the House Gloria Macapagal-Arroyo) was released to the media.

“It is hereby declared the policy of the State to promote, protect, and safeguard the constitutionally guaranteed right to freedom of expression, speech, and of the press,” the law read.

“As part of media, the campus press is an important institution in promoting and protecting the freedom of the press and the freedom of expression. As a testament to its remarkable contribution in the continued advancement of these freedoms, the State shall, as a matter of policy, promote the observance of July 25 of every year as ‘National Campus Press Freedom Day’,” it added.

Under RA 11440, educational institutions are mandated to provide full support and assistance to the preparation of the annual program of activities and events to be conducted by students in observance of National Campus Press Freedom Day.

It remains to be seen, however, if the campus press (specifically the news publishing divisions) of academic institutions nationwide would warmly embrace RA 11440.

Another thing to point out is whether or not National Campus Press Freedom Day will add anything at all on inspiring student writers to learn better and improve their craft before graduating and searching for writing-related jobs.

On face value, the campus press is supposed to help students develop their skills in writing news, features and opinions, as well as verifying the facts. Such orientation is supposed to help these future professional writers find the right companies (that offer writing posts) for jobs from the national-level press right down to the local communities.

If you – the reader – are one of those aspiring to work professionally as writers in the near future, be aware that there are some local community publications around that prefer to publish propaganda (self-serving and promotional in nature) instead of practicing real journalism. The good news here is that there are lots of writing-related jobs offered by companies (including those founded by foreign investors) here in the Philippines that focus more on marketing, SEO (search engine optimization), client-specific documentation and other types of writing jobs that are different from journalism and propaganda.

You really want to work as a professional writer with a competitive salary and attractive benefits? Search for jobs in the corporate sector and the national-level media outlets.

In today’s world of social media and widespread wireless access to the Internet (with multiple Wi-Fi spots present nationwide combined with more Filipinos acquiring smartphones), accessing news online is gradually becoming the more preferred way for people looking for news. Going back to National Campus Press Freedom Day, we will find out soon enough if it will help improve the standards of students aspiring to be writers and news searchers.


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. Also my fantasy book The World of Havenor is still available in paperback and e-book format. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

My Observations: Lunch At Little Caesars Pizza (Philippines)

This past January, there was lots of buzz on Facebook when a new branch of pizza maker Little Caesars Pizza opened in the Ermita area of the City of Manila here in the Philippines. There were pictures and videos showing some entertainment just outside the restaurant and customers who looked like they enjoyed the place.

Because I live and work in Alabang, the Little Caesars Pizza Philippines was far away. Very recently I got the golden opportunity to visit the pizza joint and try out the food for the first time ever.

To put things in perspective, Little Caesars started with a blind date between Mike Ilitch and Marian Bayoff that was arranged by Mike’s father in the year 1954. Some months later they got married and they invested their life savings to establish their first pizza store in Garden City, Michigan. In 1962, the first franchise opened in Warren, Michigan. The move with franchising helped Little Caesars to expand rapidly in the United States and eventually as an international pizza maker.

I myself had visited the United States many times in my life and the funny thing was that I NEVER got to visit a branch of Little Caesars nor had I ever ate any of their food. There were times when me and my relatives traveled by car passing a few Little Caesars branches but never stopped to dine in.

This brings me to my first-time ever to visit and dine at Little Caesars right here in the Philippines. The Little Caesars Pizza Philippines branch is located along United Nations Avenue corner Alhambra street in Ermita Manila. Parking there was tricky and I was lucky that the parking slot right in front was vacant.

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Little Caesars Pizza Philippines in Ermita, Manila.

So there I was at the counter carefully looking at the menu and saw selections like 12-inch pizzas with flavors of Pepperoni, Cheese, Ultimate Supreme, 3-Meat Treat, Hula Hawaiian and Veggie Veggie. Since I love eating vegetable pizza, I ordered a Veggie Veggie and a drink.

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The 12-inch Veggie Veggie pizza served freshly hot. Tasty too!

Within minutes the pizza was served to me with a box which is ideal for taking out whatever is left. Right from the start there was that fragrance that was delightful to smell. The pizza was freshly cooked and had nice heat (not too hot) and I noticed the ingredients looked really nice.

How was my first bite with the first slice? It was really tasty. The cheese, the sauce, the dough and the ingredients all combined for a nice flavor. It was so tasty, I did not to add any condiments. The dough was also somewhat soft which was good because I managed to eat the crust with no problem. Also I noticed that there was minimal grease on the pizza.

Once I was satisfied, I took home the remaining pizza slices with the box and I left pretty satisfied and delighted. Perhaps next time I visit, I’ll try those another flavor.

Was my visit at Little Caesars Pizza Philippines worth it? YES! In fact, I encourage you readers to visit it if you are looking for nice pizza in the City of Manila.

What can I say about their Veggie Veggie pizza? I highly recommend it!

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A closer look at the Veggie Veggie pizza.

Visit Little Caesars Philippines FB page now.


Thank you for reading. If you find this article to be engaging, please click the like button below and also please consider sharing this article to others. Also my fantasy book The World of Havenor is still available in paperback and e-book format. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco.

 

My official FB page launched

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Hey everyone! I’m excited to announce that I just launched my official Facebook page called Author Carlo Carrasco. That page will serve as the FB companion of this website. So please visit it, like and follow. Please kindly inform your friends on Facebook about it too.

Here’s the link – https://www.facebook.com/WriterCarloCarrasco