Tag: international visitors

DOT Expects Philippines Tourism Growth with Campaign Rebrand

DOT Expects Philippines Tourism Growth with Campaign Rebrand

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The Department of Tourism (DOT) is expecting tourism growth for the Philippines as it makes a serious brand adjustment with its “Love the Philippines” campaign, according to a news report by BusinessWorld.

For insight, the Philippines counted 4.11 million foreign tourist arrivals for 2026 as of August. While the Philippines remains an international tourism weakling as well as an economic weakling among the members of the Association of Southeast Asian Nations (ASEAN), domestic tourism is actually thriving.

To put things in perspective, posted below is an excerpt from the news report of the BusinessWorld. Some parts in boldface…

The Department of Tourism (DoT) said that changing its branding direction in its Love the Philippines campaign will help boost the country’s tourism growth.

“Upon entry into the office, the first mandate that I had carried out was to change the tone of voice of the Department of Tourism with regard to how it communicates to the public,” DoT Assistant Secretary for Branding and Marketing Communications Armand Lorenze “Ren” Sapitan told lawmakers in a House Committee on Appropriations budget hearing.

“We didn’t have to change the members of branding and the marketing team,” he added. “The only thing that we adopted was a change in direction.”

Mr. Sapitan noted that the agency will shift how it approaches the Love the Philippines campaign instead of replacing it through its Discover More to Love program.

“We would not change this campaign because we recognize that the administration only has two years left,” he said. “What we are changing is how we approach the campaign.”

“The way we relate to the people, the way we promote, the way we market our tourism destinations,” he added.

The Discover More to Love program aims to highlight local destinations by partnering with companies, offering travel bundles and discounted offers.

“The Sun Group actually not only invests in marketing, but they also invest in the entire ecosystem,” Tourism Secretary Dita Angara-Mathay explained, citing the agency’s relationship with the private sector.

“The tourist attractions, from hotels, the accommodation, the entire village – that’s the kind of investment that is complete; it’s almost like a subsidy,” she added.

Filipino talents BINI and SB19 were also named as the country’s tourism ambassadors who will support the push for domestic travel.

The DoT earmarked a P4.03 billion budget under the 2027 National Expenditure Program (NEP), down 4.6% or P196 million from the approved P4.23 billion budget for 2026.

Of the proposed budget, P1 billion will fund branding campaigns, mostly for overseas marketing (60%) and domestic efforts (40%).

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think that the Philippines will be able to attract more foreign tourists this year? Do you think the DOT’s recent moves will boost both domestic and international tourism for the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

I Love Israel: Manila-Tel Aviv Direct Flights to Launch in January 2027

I Love Israel: Manila-Tel Aviv Direct Flights to Launch in January 2027

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Starting January 3, 2027, direct flights between Manila and Tel Aviv will launch with Israeli airline Arkia in-charge of the service, according to a news report by the Manila Bulletin. For many Filipinos who desired to visit the Holy Land in Israel, this is a dream that will come true and the new route is the first non-stop air link between the two major cities.

To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface.

Filipinos can soon fly directly to Israel without making a stopover, as Israeli airline Arkia prepares to launch the first nonstop flights between Manila and Tel Aviv in January 2027.

The new route will begin on Jan. 3, 2027, with an initial service of one flight a week and a travel time of about 11 hours, according to Israeli Ambassador to the Philippines Dana Kursh.

For years, travelers between the Philippines and Israel have had to take connecting flights, with Dubai and Abu Dhabi among the main stopover points, while other options include connections through New Delhi, Bangkok, Seoul, and other Asian cities.

The new service will therefore provide the first nonstop air link between Manila and Tel Aviv.

Kursh welcomed the development in a Facebook post on Tuesday, Sept. 8, saying the route would bring the two countries closer after years without a direct connection.

“For the first time in many years, our two countries will be connected by a direct flight, bringing Israel and the Philippines closer than ever before,” she said.

The Israeli envoy said the new air link would go beyond making travel more convenient, as it could also open more opportunities for tourism, business, investment, and cultural exchanges.

“This is much more than a new flight route,” Kursh said.

“It is a bridge between our peoples, creating new opportunities for tourism, business, investment and cultural exchange, while making it easier for Israelis and Filipinos to discover each other’s beautiful countries,” she added.

The Department of Transportation had earlier pushed for direct flights between the Philippines and Israel, with officials saying improved air connectivity would help strengthen bilateral ties.

Kursh said she looked forward to welcoming more Israeli visitors to the Philippines while encouraging more Filipinos to discover Israel.

“I look forward to welcoming many more Israeli visitors to the Philippines and to seeing even more Filipinos discovering the beauty, diversity and warmth of Israel,” she said.

To all my readers, I encourage you to thank the Lord for this breakthrough of cooperation between Israel and the Philippines. Ambassador Dana Kursh is absolutely right by stating that the direct Manila-Tel Aviv air link is the bridge between Filipinos and the Israelis who will benefit from the new opportunities for tourism, business, investment and cultural exchange. For Filipinos who desire to visit the Holy Land to discover the holy sites, witness the Holy Bible come to life and deepen their faith in the Lord, the direct flights are absolutely golden.

I personally have a desire to return to Israel someday to spend quality with the Lord right there in the Holy Land. I love Israel and I believe strong in the biblical ties between Jews and Christians.

I encourage you all to pray to the Lord for this breakthrough to lead to more breakthroughs for both Filipinos and Israelis.

At the same time, I encourage you all to realize the truth that Israel is the land God designated specifically for the Jewish people (read Genesis 35:10-12) and His command must be followed without hesitation. If you want to be blessed further by the Lord, do so by loving and blessing the Jewish people (Genesis 12:1-3). I did my part when I was in Israel. Also, let me remind you all that the ties between the Jews and Christians are truly biblical!

I encourage you all to pray to the Lord God in support of Israel, to love and bless the Jewish people, and pray for the peace of Jerusalem.

If you truly believe in Lord Jesus, the Holy Spirit and God the Heavenly Father wholeheartedly and you continue to be faithful, you should be aware that Christians are meant to stand united with Israel and love the Jewish people no matter what. You can do your part supporting Israel by donating to Christians United for Israel (CUFI). Do not forget to read the Holy Bible, then pray in tongues to the Lord in the privacy of your room with the door shut.

Always be the fearless and aggressive church of Lord Jesus!

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Philippines Attracts 3.7 Million International Visitors in First 7 Months of 2026

Philippines Attracts 3.7 Million International Visitors in First 7 Months of 2026

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The Philippines, which has been struggling with weak economic growth and high inflation, attracted 3.7 million international visitors in the first 7 months of this year, according to a news report by BusinessWorld.

Be mindful that the words “international visitors” includes both foreign tourists as well as Filipinos who are based abroad who happened to return to the country as “balikbayan”. For insight, the Philippines attracted 5.9 million foreign tourists in 2025 plus over half-a-million Filipinos from overseas which combines for 6.4 million international visitors for the year. For the first half of 2026, the nation attracted 2.9 million foreign tourists.

To put things in perspective, posted below is an excerpt from the BusinessWorld news report. Some parts in boldface…

The number of Philippine international visitors grew to around 3.7 million as of July, buoyed by more relaxed visa policies, with growing markets seen in China, India, and Taiwan, according to the Department of Tourism (DoT) on Friday.

DoT Undersecretary Verna Esmeralda C. Buensuceso cited the figure, noting a 4.25% increase in  tourist arrivals compared to last year.

“From January to July this year, the Philippines welcomed approximately 3.7 million international visitors, representing a 4.25% increase in visitor arrivals compared to the same period last year,” Ms. Buensuceso said during the launch of the 4th Travel Sale Expo 2026.

“We are seeing good growth from markets like China at 67%, India at 34%, and Taiwan at 11.21% growth, buoyed in large part by more liberal visa policies,” she added.

The tourism Undersecretary also noted sustained growth trajectories from the country’s traditional foreign markets such as the United States of America, Canada, and Japan, driven by additional flights.

The country is also experiencing double-digit to triple-digit growth in international arrivals from our Southeast Asian peers, such as Indonesia, Vietnam, Myanmar, Cambodia, Laos, and Timor-Leste, due to the ongoing ASEAN Summit 2026 where the Philippines serves as the host country.

“These are encouraging signs, but let me emphasize that our goal is not simply to increase the number of arrivals,” Ms. Buensuceso said.

“Our real goal is to increase the value of tourism. We want tourism to create more jobs, attract more investments, and generate more opportunities that reach communities across the country,” she added.

The tourism industry contributed 8.1% to the country’s gross domestic product (GDP) in 2025, down from 8.7% in the previous year, according to the Philippine Statistics Authority (PSA). It also employed around 7.70 million Filipinos in 2025.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT is padding the numbers on tourist arrivals to avoid embarrassment in the near future? Do you think the Philippines will be able to surpass 2025’s 5.9 million foreign tourist count by the end of this year? Do you believe that hosting the ASEAN Summit is actually helping the Philippine attract more tourists from its Southeast Asian neighbors?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Philippines Supreme Court Upholds Law Granting VAT Refund To Foreign Tourists

Philippines Supreme Court Upholds Law Granting VAT Refund To Foreign Tourists

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Remember the law granting value-added tax refund (VAT refund) to foreign tourists signed a few years ago? That law was challenged and recently the Supreme Court of the Philippines upheld the constitutionality of Republic Act 12079 (the act creating a VAT refund mechanism for non-resident tourists), according to a news report by GMA News.

To put things in perspective, posted below is an excerpt from the report of GMA News. Some parts in boldface…

The Supreme Court (SC) has upheld the constitutionality of a law that grants value-added tax (VAT) refunds on select local purchases by non-resident foreign tourists.

In a 30-page decision, the SC En Banc dismissed a petition challenging the validity of Republic Act 12079, or an act creating a VAT refund mechanism for non-resident tourists, adding Section 112-A to the National Internal Revenue Code.

“Granting VAT refund to foreign tourists was not arbitrarily done. It is a policy decision based on legitimate state interests, i.e. the need to remain competitive as a global tourist destination,” the SC said.

“In fine, foreign tourists may be granted privileges and benefits that are not extended to Filipino citizens, so as long as these distinctions are based on reasonable and justifiable classifications, as in here,” it added.

According to the SC, the VAT refund applies to goods brought from duly accredited stores and taken out of the country within 60 days from purchase. The goods must be priced at least P3,000 per transaction.

Meanwhile, the SC said Section 5 of the law’s implementing rules and regulations limit the refund to retail and tangible goods, including clothing, apparel, electronics, gadgets, jewelry, accessories, souvenirs, food or non-food consumables, and other items intended for personal use.

The petitioner, however, argued that the law violates the constitutional guarantee of equal protection as it excludes Filipino citizens.

For its part, the SC said equal protection does not require identical treatment for all persons.

It said the act also distinguishes foreign tourists from Filipino citizens.

According to the SC, the VAT refund system follows the basic rule of VAT that goods are taxed where they are consumed. If the goods are consumed in the Philippines, they remain subject to Philippine VAT.

Meanwhile, the SC added that VAT refund for foreign tourists is a well-established international practice.

“The Philippines is among the last few countries in Asia to adopt such a system. Our Asian neighbors, Indonesia, Malaysia, Singapore, Thailand, Vietnam, China, and Japan have long implemented this VAT refund mechanism for foreign tourists,” it said.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you agree with the Supreme Court’s decision on the law about VAT refund for foreign tourists? Apart from the VAT refund for foreign tourists, what problems that plagued the Philippine tourism industry should the government solve this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Philippines attracts 3.47 million international visitors as of July 30, 2025

Philippines attracts 3.47 million international visitors as of July 30, 2025

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As the Department of Tourism (DOT) gave the press updates about the state and direction of tourism, it was revealed that the international visitors who arrived in the Philippines this year reached less than 3.5 million as of July 30, according to a Philippine News Agency (PNA) news article.

For the newcomers reading this, the DOT confirmed early this year that the nation attracted less than 6 million foreign tourists in 2024 (note: the declared target was 7.7 million) and quickly pointed to all-time high revenue for success and the tourism industry as a whole contributed 8.9% to the 2024 Philippines gross domestic product (GDP).

By attracting 3.47 million international visitors as of July 30, 2025, it looks like the Philippines will barely reach the 6 million mark by the end of the year, and there is no denying the fact that not enough foreign tourists are visiting the country. Keep in mind that in the Philippine perspective, international visitors include both foreign tourists and overseas Filipinos.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Philippine tourism sector has so far generated USD4.2 billion (PHP242 billion) in visitor receipts from Jan. 1 to June 18, the Department of Tourism (DOT) said Thursday. Tourism Secretary Christina Frasco said the figure is up 0.48 percent, year on year.

As of July 30, the agency recorded 3,473,726 international visitors – 3.15 million foreigners and 317,536 overseas Filipinos.

In a media briefing in Makati City, Frasco said the DOT is planning to recalibrate its targets for 2025 to take into consideration the challenges the sector is currently facing.

Despite this, aggressive promotions will continue in the Philippines’ top markets, including South Korea, Japan, and the United States.

The DOT, Frasco said, would also increase Philippine exposure in Canada to capture more Canadian visitors with the recent launch of direct flights from Air Canada.

With recalibration underway, Manila is likewise looking at emerging markets to boost arrivals, among them Australia, the United Arab Emirates, and India, Frasco said.

“We’re taking a very close look at these exciting markets, especially India, which now has visa-free access and forthcoming direct flights to Manila,” she said.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT right now cannot come up with effective solutions to make the Philippines a more attractive tourist destination? Do you think Congress should increase the annual budget of the DOT so that it can execute its tourism plans? Does the DOT need a new leader right now?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco