Tag: Dita Angara-Mathay

New Philippines Domestic Tourism Program Launched With Over 3,000 Travel Deals

New Philippines Domestic Tourism Program Launched With Over 3,000 Travel Deals

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In what is clearly a serious attempt by the Department of Tourism (DOT) to boost domestic tourism a lot, the new program Discover More To Love was recently launched with more than three thousand travel deals from varied hotels, tour operators and airlines, according to a news report by the Manila Standard.

To put things in perspective, posted below is an excerpt from the report of the Manila Standard. Some parts in boldface…

The Department of Tourism (DOT) launched a new campaign offering more than 3,000 travel deals from hotels, tour operators, and airlines to boost domestic travel during off-peak months and support local businesses.

The campaign, named “Discover More to Love,” runs from July to November 2026 to stimulate year-round travel, sustain bookings, preserve jobs, and strengthen local economies during the industry’s traditional lean period.

The initiative serves as an extension of the country’s official tourism brand, “Love the Philippines,” rather than a replacement.

Travelers can access discounts of up to 70 percent from more than 70 hotels and resorts through the Hotels Sales and Marketing Association. The campaign also features more than 250 nationwide travel packages alongside discounted fares from carriers Philippine Airlines, Cebu Pacific, AirAsia Philippines, and Sunlight Air.

Online platforms AirAsia MOVE and Klook are providing exclusive deals, while Mastercard offers special payment privileges for cardholders. Travelers can access the promotional room packages, staycation deals, dining credits, and flexible booking options directly through the department’s enhanced website at http://www.tourism.gov.ph.

Tourism Secretary Dita Angara-Mathay said the agency wants to evolve the initiative through feedback from travelers and industry partners.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you support the DOT’s renewed focus on domestic tourism?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

New Campaign To Boost Domestic Tourism In The Philippines

New Campaign To Boost Domestic Tourism In The Philippines

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In a serious attempt to boost domestic tourism in the Philippines, the Department of Tourism (DOT) has a new campaign titled “Discover More to Love”, according to a news article by the Philippine News Agency (PNA).

This new move by the DOT makes sense since it is very difficult for the nation to attract foreign tourists. The DOT admitted that Vietnam and other destinations of the Association of Southeast Asian Nations (ASEAN) are more affordable for foreign travelers.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Department of Tourism (DOT) is leading a new campaign called “Discover More to Love” to boost domestic travel within the Philippines.

Among its major features is the introduction of curated and discounted travel-related packages by local tourism stakeholders, including several hotels from across the country.

In an interview over the weekend, Tourism Secretary Dita Angara-Mathay said the campaign would not replace but instead complement the DOT’s primary tourism branding “Love the Philippines,” with the intention of allowing tourists to define their travel experience in their “own personal way.”

“(The thrust is) local muna pero hopefully, we will expand that to international (The thrust would be initially domestic, but hopefully, we will expand that internationally),” she said.

“The Filipinos love to travel, especially Gen Z and the others, it’s an adventure for them, and we want them to be sound board on what else we can do to improve.”

Domestic travel remains a strong driver of tourism in the Philippines. Last year alone, it generated at least PHP3.26 trillion in tourist spending, up by 3 percent from PHP3.16 trillion in 2024.

Beyond strengthening local travel, Angara-Mathay said the DOT is also stepping up efforts to recover the decrease in Korean travelers, while continuing to woo the rest of its top source markets.

She admitted that the competitive pricing in other Southeast Asian destinations is pulling in more Koreans, which traditionally has been the Philippines’ number one source market for foreign visitors.

“South Korea’s population is declining, but they’re travelers. Ngayon, ‘yong slot natin kinuha ng Vietnam, kinuha ng other ASEAN countries kasi kalahati lang ang kanilang cost to go there (Now, our slot has been taken by Vietnam and other ASEAN countries because it only costs half to go there),” she explained.

The DOT, for its part, she said, would continue engaging stakeholders to introduce and craft new “tour bundles” to make the cost of travel to the Philippines more affordable and “predictable.”

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT’s new campaign will significant boost domestic tourism which itself has been thriving? Do you think it is possible for domestic tourism spending to reach P4 trillion this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

America Is Currently Top Market Of Foreign Visitors For The Philippines

America Is Currently Top Market Of Foreign Visitors For The Philippines

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It is not a secret that the Philippines has been having trouble attracting visitors from overseas. There was a tourism boom in Southeast Asia in 2025 and the Philippines fell way behind its neighbors (note: Vietnam attracted over 21 million visitors while Indonesia attracted over 15 million). When it comes to foreign tourists counted in 2025, the Philippines attracted 8,375 less compared to 2024.

In fairness, domestic tourism here in the Philippines is thriving as Filipinos and their families do have a strong appetite for local travel and holidays. On the aspect of foreign tourism with statistics counted as of June 16 this year, the United States has emerged as the top market for the country, according to a news article by the Philippine News Agency (PNA).

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Philippines has welcomed 2.9 million foreign visitors from January 1 to June 16, 2026, led by those from the United States, the Department of Tourism (DOT) said.

Preliminary figures released Thursday showed tourists from the U.S. reached 591,569 out of the country’s total inbound arrival of 2,955,014 during the period.

The DOT has yet to provide the full breakdown of top visitor arrivals, but said the U.S. “has now become our number one source market,” and it expects the figures to further grow.

At the general membership meeting of the American Chamber of Commerce of the Philippines (AmCham) on June 17, Tourism Secretary Dita Angara-Mathay said the DOT will intensify its push for more tourism and investment partnerships with the U.S.

“We no longer see tourism simply as promotion. We see it as a platform for long-term investment,” she said, citing as example the USD3.4 billion in investments, pipeline opportunities, and financial support the Philippines secured during President Ferdinand R. Marcos Jr.’s recent state visit to Japan.

“This is the direction we are pursuing — tourism as a connector sector that brings together aviation, infrastructure, healthcare, and regional development.”

The DOT, she said, will also work closely with relevant government agencies to improve and expand air connectivity across the country.

“To make this more systematic, we will convene regular airline and airport connectivity discussions with carriers, airports, stakeholders, and government agencies. The goal is simple: solve bottlenecks together and turn plans into actual flights,” she added.

At the same time, Angara-Mathay said DOT would sustain efforts to develop the Philippines’ high-value tourism segments such as meetings, incentives, conferences, and exhibitions (MICE), gastronomy, wellness, education, and retirement tourism.

“Once people can get here more easily, the next question is what kind of experience we offer them. And that brings me to high-value tourism. Our goal is not simply to bring in more visitors, but to make every visit more meaningful, longer stays, higher spending, and deeper engagement with our destinations and communities,” she said.

To put things in perspective, 2,955,014 foreign visitors attracted in the first 167 days of 2026 is equivalent to an average of 17,694.69 per day. At that rate, the Philippines could attract more than 6.4 million this year and exceed the 2025 count. However, the DOT did not specify if the current count excludes Filipinos with foreign citizenship (or dual citizenship) based overseas.  

Let me end this post by asking you readers: What is your reaction to this recent development? Were you surprised that the United States overtook South Korea as the top market of foreign visitors to the Philippines? Under the new leadership of the DOT, do you feel confident that improvements on attracting foreign visitors will happen this year? What do you think the Philippines has when it comes to attracting American tourists?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

New Tourism Chief Says Philippines Counted 2.24 Million Foreign Visitor Arrivals As Of April 27

New Tourism Chief Says Philippines Counted 2.24 Million Foreign Visitor Arrivals As Of April 27

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New Department of Tourism (DOT) secretary Dita Angara-Mathay said the Philippines counted a total of 2.24 million foreign visitor arrivals this year as of the 27th of April, according to a news article by the Philippine News Agency (PNA).

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

Tourism demand in the Philippines remains strong despite volatilities and challenges besetting the industry, Tourism chief Dita Angara-Mathay said Wednesday.

Speaking at the Tourism Congress of the Philippines (TCP) conference on tourism resilience in Makati City, Angara-Mathay said foreign visitor arrivals from January to April 27, reached 2.24 million, up nearly 9 percent year-on-year.

“What this tells us is simple: tourism demand is still strong-but more sensitive, more selective, and more dynamic,” she said.

Thus, Angara-Mathay said the DOT would make a “more active and deliberate role” in stakeholder coordination to further strengthen tourism in the Philippines.

She said the agency will also continue to position tourism resilience as an economic priority, given its close to 9 percent contribution to gross domestic product (GDP) and support for employment.

“My background in trade, investments, and industry development shapes my perspective. I see tourism not just as a sector, but as an ecosystem—one that depends on investment flows, supply chains, enterprise development, infrastructure, and market access,” she said.

“It requires inputs. It requires coordination. It requires investment. And it requires discipline in execution. This lens will guide our work,” she stressed.

Angara-Mathay said DOT’s strategic direction in the next coming years would be focused on connectivity, domestic tourism, destination readiness, investment, ease of entry, and priority markets, such as China, India, Japan, South Korea, Taiwan, Southeast Asia, North America, Australia, and Europe.

“Some of the challenges we face-particularly in infrastructure, connectivity, and investment-will take time. These are structural issues,” she said. “They require sustained effort and long-term commitment. So I ask for patience. But patience does not mean delay. We begin now.”

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT will perform better and be more strategic under the new secretary Angara-Mathay? Are you convinced that the Philippines is indeed attracting more foreign tourists this year? Do you think the Philippines will be able to get out of its 2025 foreign tourist slump, attract more visitors from overseas and become more competitive with its Southeast Asian neighbors by the end of this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco