Following its current success on attracting tourists from around the world during the first half of this year, Vietnam raked in $9 billion in the said period, according to a news report by VnExpress.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Vietnam collected more than US$9 billion from foreign visitors in the first six months, while Vietnamese spent $8 billion abroad in the same period.
The country recorded a tourism trade surplus of $950 million, compared with a surplus of $480 million in 2025 and a deficit of $380 million in 2024, according to the General Statistics Office.
Vietnam’s Party General Secretary and President To Lam, in a meeting with government bodies on Saturday, called for a more detailed analysis of the country’s services trade balance and urged the development of a strategy to rebalance Vietnam’s tourism sector in the coming years.
He said achieving a larger tourism surplus would require upgrading the industry so that international visitors spend more during their stays, while encouraging more Vietnamese travelers to choose domestic destinations.
The country welcomed nearly 12.3 million international visitors in the first six months, up 14.9% year-on-year.
Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh said the government would continue efforts to develop tourism into a genuine key economic sector.
She said the mutually supportive relationship between tourism and related industries should be strengthened, with the sector shifting from a growth model focused on scale and visitor numbers to one emphasizing quality, higher value-added services, creative products, and distinctive travel experiences.
Vietnam’s tourism industry will also target higher-spending visitors and longer-stay travelers, she added.
Let me end this piece by asking you readers: What is your reaction to this development? With tourism booming in their country, do you think Vietnam can collect at least $20 billion from foreign tourists by the end of this year?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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