For the first half of this year, the Philippines attracted 2.9 million foreign tourists and 1.13 million of that came from the United States and South Korea combined, according to a news report by Business Mirror. The figure does not include the 260,717 overseas Filipinos or balikbayan.
When compared to its Asian neighbors’ first-half foreign tourist numbers, the Philippines is still way behind Vietnam which attracted 12.3 million and Japan which attracted 21 million.
To put things in perspective, posted below is an excerpt from the Business Mirror report. Some parts in boldface…
MORE relaxed visa entry requirements have enabled the Philippines to attract an increasing number of foreign tourists, lifting total visitor arrivals by 5.41 percent in the first half of the year.
Data from the Department of Tourism (DOT) showed 3.16 million inbound tourists from January to June 2026, of which 2.9 million were foreign nationals and 260,717 were overseas Filipinos. The latter are described as Philippine passport holders permanently residing abroad. This year’s arrivals are 76.5 percent of the 4.13 million total in the first half of prepandemic 2019.
The DOT stressed that the data are based on e-travel records provided by the Department of Information and Communications Technology, and are not final until Bureau of Immigration records are taken into account. E-travel registration is mandatory for those arriving in the Philippines except foreign diplomats, dignitaries, foreign government officials and their delegation, visiting business executives and students sponsored by the Philippine government or international organizations, and their immediate family members (9e visa).
Of the total foreign nationals, which were up 6.3 percent from the 2.73 million year on year (yoy), tourists from China and India were the most improved by 64.54 percent and 43 percent, respectively. Residents from both countries have been allowed to enter the Philippines visa-free for tourism purposes for 14 days.
The top 12 source markets of visitors for the Philippines all recorded increases, except for South Korea, with long-haul markets like Germany even showing monthly increases yoy, despite the ongoing tensions in the Middle East, which had jacked up jet fuel prices.
S. Korea plunges 13.7% – The United States continues to be the top source market for the Philippines with arrivals at 581,565 in the first half of the year, an increase of some 6.9 percent from the same period in 2025. Most of the market continues to be composed of Americans of Filipino decent, or Filipino immigrants, who visit the Philippines usually during the holiday season in December and January.
Some 300 Filipino-Americans are currently in the country as part of government’s long-running Very Important Pinoy (VIP) tour, and visiting destinations other than Metro Manila such as Cebu, Dumaguete, and Siquijor.
In second place are tourists from South Korea at 552,860, slumping by 13.7 percent, yoy. This was followed by Japan at 581,565 (+6.87 percent); China at 219,796 (+64.54 percent); Australia at 174,257 (+12.3 percent); and Canada at 156,763 (+15.6 percent), another haven of Filipino immigrants. Air Canada began offering direct flights from Vancouver to Manila in April last year, while flag carrier Philippine Airlines offers nonstop flights between Manila and Vancouver, and Toronto.
Tourists from Taiwan were in seventh place at 111,134, an increase of 11.85 percent; folowed by the United Kingdom at 92,829 (+1.7 percent); Singapore at 78,069 (0.35 percent); India at 60,583 (43.03 percent); Malaysia at 53,437 (+11.5 percent); and Germany at 48,657 (+6.9 percent).
Under the General Appropriations Act of 2026, the DOT committed to attract 6.7 million foreign tourists this year.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to attract 6.7 million foreign tourists by the end of this year? What do you think are the three most serious problems the Philippines has when it comes to attracting foreign tourists?
You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.
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