Economy of Vietnam – Author Carlo Carrasco

HCMC Transforms into Vietnam’s Shopping Hotspot

October 20, 2026October 18, 2026carlocarrasco

When it comes to touring Southeast Asia, which particularly city do you think is ideal for shopping? In recent times, a booming fashion scene backed with strong social media exposure and promotions is turning Ho Chi Minh City in Vietnam as a major shopping hotspot and the shopping craze there is only intensifying, according to an article by VnExpress.

To put things in perspective, posted below is an excerpt from the article of VnExpress. Some parts in boldface…

Ho Chi Minh City is quickly becoming a shopping hotspot, thanks to a booming fashion scene that has been promoted widely on TikTok and Instagram as both affordable and accessible.

Chloe, a 22-year-old traveler from Australia, arrived on Tran Quang Dieu Street at the end of September with an empty suitcase and spent nearly US$800 in a single afternoon on clothes.

She planned to stay in Vietnam for a few weeks before returning home, saying: “I was inspired by a TikToker who came here with an empty suitcase just to fill it by shopping here.”

“The clothing quality is incredible, and everything is so cheap it feels surreal. It is like paradise for me.”

Recently, Ho Chi Minh City earned a spot among the 50 most attractive shopping destinations globally in a ranking by Travel and Tour World, a leading Indian travel publication.

The city is an ideal destination for travelers seeking handcrafted goods, textiles, and Vietnamese-style fashion, the report said.

Chloe is far from the only tourist visiting just for shopping.

Jasmine, a 26-year-old from Malaysia, says she travels to Vietnam specifically to buy clothes worn by her favorite idols.

“I am a huge K-pop fan, and I think Vietnamese clothing not only makes it easy to connect with my idols, but walking the fashion streets here also makes me feel amazing.”

She says she discovers brands and shopping locations primarily through Instagram, adding, “Every time I try on something here, I know I can afford it.”

Tina Yong, a prominent content creator with nearly four million followers, whose viral “Vietnam Haul” videos have helped put the local scene on the global map, points out that the appeal lies in discovery.

“People love discovering a brand they haven’t seen everywhere already.

“The designs are what catch my eye first, but the quality is what makes me go back.”

Other visitors echo this sentiment.

A visitor from Singapore says Vietnamese clothing craftsmanship is remarkable. She says she can buy about 10 times as many trendy items in Ho Chi Minh City, and for a fraction of the cost back home.

According to U.K. magazine Conde Nast Traveller, Vietnamese retail stands out for its high-quality craftsmanship and use of the same production lines as global brands like Nike and GAP at a cost that is a fraction of western retail prices.

The rise in foreign shopper numbers has changed how local boutique owners run their stores.

Nguyen Huu Hoang, 22, consultant for a shop on Le Van Sy, a famous retail street in HCMC, says foreigners make up 80-90% of his shop’s clientele, most of them walk-in customers.

To reach them, his brands focus on Instagram, posting regular “fit-check” videos to turn online views into real store visits.

For added insight about shopping in HCMC, watch the video below.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Ho Chi Minh City’s strong appeal as a major fashion and shopping hot spot will last for several years and contribute a lot to the economy of Vietnam? Do you personally know anyone who visited Vietnam mainly for shopping? Do you think there are lots of people who are too influenced by social media to come to go overseas with shopping in mind?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Fewer Korean Visitors Arriving in Vietnam

October 17, 2026October 17, 2026carlocarrasco

With almost eighteen million foreign tourists counted during the January-September period of this year, Vietnam is on-track to exceed its 2025 record of foreign tourist arrivals. While tourism is indeed booming, there are observations that fewer travelers from South Korea are visiting Vietnam, and there are a lot of factors as to why this has been happening for some time now, according to a news article by VnExpress.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

Korean arrivals to Vietnam have fallen for two years amid a weaker won, fewer flights and growing competition.

Vietnam welcomed 17.7 million international visitors in the first nine months, up almost 15% year-on-year, the General Statistics Office reported. South Korea ranked second, after mainland China, with 3 million arrivals, but was the only top-10 market to record a decline, down about 5%.

Korean arrivals also fell 5% in 2025, when total arrivals hit a record of more than 21 million.

South Koreans made over 19 million overseas trips in the first eight months, up 2%, according to the Korea Tourism Organization.

Martin Koerner, commercial director of Anam Group, which manages two resorts in Mui Ne and Cam Ranh, says Korean demand is still growing but shifting elsewhere.

Yanolja Research found that only three of the 12 most-visited destinations for Koreans grew in the first half. Japan rose 18.6% to 5.6 million visits, 40% of Korean outbound travelers. Mainland China rose 16%, while Macau grew 0.7%.

The other nine destinations, mostly in Southeast Asia and the U.S., all declined. Vietnam fell more than 2%, and Thailand dropped the most, at 24%.

Pham Hai Quynh, director of the Asia Tourism Development Institute, attributes the decline partly to growing competition from China and Japan.

Quynh says Japan offers a good exchange rate, easy transport and quality service. China has attractive tour prices, visa-free entry for Koreans since late 2025 and more direct flights.

A weak won is a factor. The currency fell to 1,536 won per U.S. dollar on June 3, its lowest since 2009, and now sits around 1,350.

Korea JoongAng Daily reports that the weak currency is changing how South Koreans travel. They are shopping less, opting for Airbnb-style rentals over luxury hotels.

Hanatour, one of South Korea’s largest travel companies, says Korean travelers used to favor cheap tours with shopping stops. Now they choose pricier packages without shopping to cut down on extra spending.

However, travel spending in Japan continues to rise, as the weak yen makes the destination more affordable. In 2025, South Korean visitors spent a record $5.7 billion in Japan.

Koerner adds that beyond cost, the convenience of the trip also shapes Korean choices. A flight of two to three hours to Japan or China beats a six-hour trip to Southeast Asia.

“In this context, Vietnam’s edge as a low-cost destination no longer creates a big enough gap to hold on to Korean visitors,” Quynh says.

Saturation is another problem. Quynh says a destination’s life cycle lasts three to four years, after which travelers seek something new. Da Nang, Nha Trang and Phu Quoc have been promoted in Korea since around 2023, and golf and spa packages have grown familiar.

Fewer flights have hurt too. Higher fuel prices from the Middle East conflict led Korean airlines, mainly low-cost carriers, to cut 1,000 flights between April and June.

Yanolja Research also says Vietnam’s image has been linked to Cambodian scam compounds. Negative sentiment toward Vietnam once reached 18%.

To win Koreans back, Quynh says Vietnam should refresh its image, rely less on cheap beach holidays, and develop cultural, ecological and wellness products. He also urges more promotion in Busan, Daegu and Gwangju cities.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think the falling number of Korean travelers visiting Vietnam is growing into a serious problem for the Vietnamese tourism industry? What do you think Vietnam and South Korea should do when it comes to flight connectivity and visa matters?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Tourism Insiders Say Easier Entry, Stronger Connectivity and Better Tourism Services Are Needed

October 13, 2026October 6, 2026carlocarrasco

Having attracted almost eighteen million foreign tourists in the first nine months of 2026, Vietnam is clearly one of the must-visit places not only in Southeast Asia but in Asia as a whole. For some tourism insiders, however, Vietnam needs easier entry, strong connectivity by air and land and better tourism services to bridge the so-called competitiveness gap with its Southeast Asian neighbors, according to a news article by VnExpress.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

Vietnam needs easier entry, stronger air and land connectivity, better tourism services, and stricter environmental enforcement to bridge its competitiveness gap with Southeast Asian rivals, tourism insiders have said.

The country climbed seven places to 52nd out of 110 economies in the World Economic Forum’s 2026 Travel and Tourism Development Index, its highest ranking since the Covid-19 pandemic.

But it ranked behind major Southeast Asian markets. Singapore was 13th globally, Indonesia was 23rd, Malaysia was 26th, and Thailand was 38th.

The expansion of visa-free policy for more nationalities remains an important feature of Vietnam’s strategy to develop its tourism industry.

Martin Koerner, commercial director of The Anam Group, a chain of Vietnamese luxury resorts, tells VnExpress International: “Vietnam should continue to make entry as frictionless as possible. Visa policies have improved considerably, but we should continue benchmarking ourselves against the easiest destinations in the region.”

Every additional administrative barrier matters when an international traveler can choose between Vietnam, Thailand, Malaysia, Indonesia, and other destinations, he says.

Vietnam has made it easier for foreign visitors to enter and stay in the country, including through 90-day e-visas and 45-day visa exemptions for citizens of 24 countries, including several in Europe.

But the country has not yet waived visas for some major tourism markets such as China and India, unlike Malaysia, Thailand, and the Philippines.

Vietnam also needs stronger air connectivity, with more direct flights from major cities in Europe, Australia, North America, India, and the Middle East as connections influence long-haul travelers’ destination choices, Koerner adds.

Dr Matt Kim, a lecturer in tourism and hospitality management at RMIT Vietnam, says infrastructure and accessibility require further improvement, particularly international air connectivity and transport links between destinations in the country.

Long Thanh International Airport scheduled to begin commercial operation later this year will be transformational, but an airport alone does not create a destination, he says.

Efficient connections between airports and tourism centers, better roads, rail infrastructure, and seamless domestic transportation will be equally important, he says.

He wants the tourism industry to improve service quality and develop skilled professionals.

“To compete more effectively with regional destinations such as Thailand and Singapore, Vietnam needs to improve not only its facilities, but also service standards and professional training.“

Environmental pollution is another concern, with foreign tourists frequently complaining about it despite praising Vietnam’s scenery.

Let me end this piece by asking you readers: What is your reaction to this development? Do you agree with the opinions of the tourism insiders about what Vietnam needs to do to remain competitive with its regional neighbors? If you have been to Vietnam over the past six months, how do you rate the quality of entry, tourism services, air-land connectivity and the tourism workers? With the way things are going now, do you think Vietnam will be able to attract 30 million foreign tourists in 2027 or 2028?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts 522,000 Visitors from the Philippines During First 9 Months of 2026

October 10, 2026October 3, 2026carlocarrasco

The Philippines, which is currently the host of the ASEAN Summit and is also one of the economic weaklings of Southeast Asia, continues to grow tremendously as a tourism market for Vietnam as an estimated 522,000 Filipinos visited the said nation during the first nine months of 2026, according to a news report by VnExpress.

It should be noted that more than 480,000 Filipinos visited Vietnam for the entire year of 2025, and the Philippines is one of the fastest growing tourism markets for the Vietnam tourism industry this year along with Russia.

Historically speaking, the number of Philippine visitors welcomed by Vietnam was 49,266 in 2022, 153,168 in 2023, 265,947 in 2024 and 482,173 in 2025. At 522,000 as of the end of September, the number of Philippine visitors arriving in Vietnam could reach around 700,000 by the end of this year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

Let me end this post by asking you readers: What is your reaction to this recent development? Considering the strong interest of Filipinos to visit Vietnam, do you think it is possible for Vietnam to attract at least one million visitors from the Philippines next year if not this year? Do you think more Filipinos will realize the great value they could get by visiting Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts 17.7 Million Foreign Tourists in First 9 Months of 2026

October 5, 2026October 3, 2026carlocarrasco

Vietnam successfully attracted 17.7 million foreign tourists during the first nine months of 2026 having China, South Korea and Russia as their top 3 tourist markets, according to a news report by VnExpress. As it currently stands, Vietnam saw its foreign tourist count rise by 14.5% compared to the year before and it is looking more likely for the nation to exceed its 2025 overall foreign tourist count of 21.2 million by the end of this year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

Martin Koerner, commercial director of The Anam Group, a chain of luxury resort hotels in Vietnam, said what is particularly encouraging is Vietnam’s diversification of source markets.

European arrivals increased by more than 50%, while arrivals from markets including the United States, Australia and India also recorded strong growth. This makes Vietnam less dependent on only one or two major Asian source markets, he added.

“Vietnam is no longer seen simply as an inexpensive holiday destination. Increasingly, it is being

recognized as a destination capable of delivering sophisticated, world-class hospitality,” Koerner said.

Several Southeast Asian countries have faced declines in international arrivals amid the impact of the Middle East crisis.

Let me end this piece by asking you readers: What is your reaction to this development? Have you visited Singapore over the past twelve months? Do you think Singapore can keep innovating and improving itself on tourism development? Do you know anyone who visited Vietnam recently and mentioned positive things about their tour? How interested are you right now to visit Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Declared Asia’s Leading Destination of 2026

October 3, 2026September 29, 2026carlocarrasco

With its booming tourism industry and the economic gains it has achieved so far, Vietnam was named as Asia’s leading destination during the 2026 World Travel Awards beating the likes of regional rivals Thailand, Malaysia, Singapore and Indonesia, according to a VnExpress news report. In fact, this is not the first time Vietnam achieved this particular honor and there were other awards won as well.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam has been named Asia’s leading destination at this year’s World Travel Awards, adding another tourism accolade to the country’s growing reputation.

It beat regional tourism hubs including Thailand, Malaysia, Singapore and Indonesia to retain the title for a sixth consecutive year.

A series of popular tourism hubs in Vietnam were also honored at different categories, the World Travel Awards Asia & Oceania organizers announced at a gala ceremony on Sunday.

Vietnam’s southern metropolis overtook Singapore, China’s Shanghai and Hong Kong to become “Asia’s leading business travel destination.”

Hanoi was named “Asia’s leading city break destination” while Tam Chuc Complex in the northern province of Ha Nam, around one hour and (30-minute) drive from the capital, was voted “Asia’s leading cultural tourist attraction.”

Ta Xua, one of the highest mountain peaks in Vietnam at over 2,800 m above sea level, was voted “Asia’s leading emerging tourism destination” for the first time. It has a cool climate all year round and is known as a cloud hunting destination from October to April.

Northern highlands town Moc Chau was named “Asia’s leading regional nature destination.” Phong Nha – Ke Bang National Park in central Vietnam was voted “Asia’s leading national park.”

The 900-square-kilometer national park, which UNESCO recognized as a global heritage site in 2003, is home to over 300 caves and grottoes that date back some 400 million years, including the world’s largest Son Doong.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam and its tourist sites deserved the tourism awards it received this year? Have you toured Vietnam extensively this year? What is the most astonishing tourism destination you have visited there in Vietnam? Do you think Vietnam still has a long way to go to solve its tourism labor shortage?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Tourism Labor Shortage in Vietnam

September 24, 2026September 19, 2026carlocarrasco

As more foreign tourists keep arriving in Vietnam, some questions about the future of the nation’s tourism industry are being raised as a tourism labor shortage has been realized, according to a news article by VnExpress.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

Vietnam’s tourism industry is racing ahead, with international arrivals hitting new highs, but the sector is facing a growing shortage of skilled workers, from hotel staff and chefs to foreign-language guides and senior managers.

The third most visited country in Southeast Asia after Malaysia and Thailand welcomed nearly 16 million international visitors in the first eight months of 2026, up 14.4% year-on-year, driving up demand across hotels, travel companies, transport, restaurants and tourist attractions.

A 2026 survey by Hoteljob.vn found that nearly 90% of tourism businesses planned to recruit.

In Ho Chi Minh City alone, 89.7% of businesses were hiring, while 71.8% said recruitment was difficult or very difficult. The biggest shortages were among frontline workers, particularly in housekeeping, engineering, food service, front-office operations, and kitchens.

The Politburo’s Resolution dated Aug. 22, along with the government’s action programme adopted on Sept. 7, set the target for tourism to directly contribute 10-12% of GDP by 2030, attracting 45-50 million international visitors and generate total revenue of US$80-90 billion.

Hanoi, Ho Chi Minh City, and Da Nang are envisioned as major tourism growth hubs, while Phu Quoc emerges as a new hub. These targets will place greater demands on the tourism workforce, not only in terms of numbers but also skills, from frontline workers and foreign-language guides to managers, technology specialists and professionals delivering high-end services.

Ho Chi Minh City’s tourism sector, for example, is facing gaps in supervisory and management positions, as businesses seek staff capable of operating in an increasingly digitalized, international and competitive environment.

Foreign-language tour guides are another weak link. Demand is rising rapidly from markets such as Russia and India, while arrivals from Europe and the Middle East are also increasing. Yet training guides with the language skills and cultural knowledge needed to serve these markets can take years.

The labor crunch is even more acute in destinations far from major urban centers.

In Con Dao, hotels and resorts regularly struggle to recruit receptionists, housekeepers, chefs, and service staff, while travel companies face shortages of sales, marketing, and tour guide staff.

Higher salaries have done little to solve the problem. The island’s high cost of living and distance from the mainland make it difficult to attract and retain skilled workers, with many leaving after only a few months.

According to Hoteljob.vn, 79.5% of tourism businesses have raised salaries or improved benefits over the past year. Yet 59.2% cited lower incomes compared with other industries as a key reason young people leave the profession, while limited career prospects were another major factor.

Experts say Vietnam’s tourism labor shortage is not simply about training more people.

The bigger challenge is narrowing the gap between what schools teach and what employers need. Nearly 80% of businesses surveyed said fewer than 20% of young applicants could start work immediately, while more than 84% said new recruits needed at least a month before they could work independently.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam should open its doors and bring in trained tourism workers from overseas to solve their tourism labor shortage?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Russian Arrivals to Vietnam to Hit Record High This Year

September 22, 2026September 16, 2026carlocarrasco

If the current pace continues, the number of Russians arriving in Vietnam this year will result in a record-high, according to a news article by VnExpress. To be clear, Russia is already a very fast-growing market of tourists for Vietnam which has a booming tourism industry.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

The number of Russian visitors to Vietnam is forecast to reach a historic record of 1.5 million this year, a senior official has said.

Russian news website news.ru quoted Nikita Kondratiev, Director of the Department for Multilateral Economic Cooperation and Special Projects under Russia’s Ministry of Economic Development, as saying that even during the pre-pandemic peak in 2018-2019, Russian arrivals to Vietnam stood at only around 700,000-800,000.

The figures show impressive growth in the tourism sector, he noted.

According to the official, key factors behind Vietnam’s growing appeal include the maintenance and expansion of direct air routes, as well as convenient payment options for Russian tourists through QR codes and MIR bank cards at some locations in Vietnam.

The strong interest from the Russian market is fully reflected in recently released statistics.

On Sept. 4, Travel Russian News cited figures from the Vietnam National Authority of Tourism showing that Russian arrivals to Vietnam surpassed 1 million in the first eight months of 2026, representing a 165.7% increase year-on-year. This was the highest growth rate among Vietnam’s major international tourist markets.

With this result, Russia jumped from around seventh place in 2025 to become Vietnam’s third largest source market, behind China with 3.54 million visitors and South Korea 2.76 million.

Let me end this piece by asking you readers: What is your reaction to this development? Apart from what was reported, what do you think makes Vietnam such a very attractive place for Russians? Do you think other Southeast Asian nations are discreetly making plans of their own to attract Russian tourists away from Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Russia and the Philippines Emerge as Fast-Growing Tourist Markets for Vietnam

September 12, 2026September 10, 2026carlocarrasco

As Vietnam successfully attracted almost sixteen million foreign tourists during the first eight months of this year, Russia and the Philippines have emerged as the fast-growing tourist markets at 166% and 58% respectively, according to a VnExpress news report.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Tourist arrivals from Russia and the Philippines surged 166% and 58%, respectively, in the first eight months, as Vietnam recorded nearly 16 million international visitors, up more than 14% year-on-year.

The rise in Russian tourists has made Russia the largest European market and the third largest source of international arrivals to Vietnam this year, with around 1 million visitors, only after mainland China (3.5 million) and South Korea (2.8 million).

Nguyen Tien Dat, CEO of AZA Travel, said: “Russian tourists enjoy swimming, sunbathing, eating seafood, and relaxing at resorts. Vietnam fully meets these needs, so it is understandable why they are visiting in large numbers,” Dat says.

Kristina Zagumennaya, director of a Russian travel agency, told the Russian news agency Sputnik in early August that Russian tourist flows are shifting between markets. While Turkey remains the top choice, Vietnam and China have recorded outstanding growth.

“Vietnam stands out as a popular choice this tourist season,” Zagumennaya said, noting that multiple charter flights are operating to destinations across the country to meet demand for both beach holidays and cultural tourism.

In addition to charter flights, Vietnam Airlines increased the frequency of its direct Hanoi-Moscow route from three to four flights per week starting in July.

Ranking behind Russia, the Philippines also showed notable growth, despite not being a prominent source market for Vietnamese tourism prior to 2025.

Filipino visitors have risen to nearly 470,000 this year, among the 10 largest group of foreign visitors to Vietnam.

Bui Thanh Tu, marketing director of BestPrice Travel, attributes this rise to more convenient flight routes, especially from Manila and Cebu, competitive costs, and tourism products that differ from the island destinations familiar to Filipinos.

He also cites the viral impact of TikTok and YouTube videos featuring Hanoi, Sa Pa, Da Nang, and Hoi An.

Let me end this piece by asking you readers: What is your reaction to this development? Do you find it surprising that Russia and the Philippines became the fastest growing tourist markets for Vietnam? Do you think it is only a matter of time before Vietnam could someday attract at least 30 million foreign tourists per year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts Almost 16 Million Foreign Tourists in First 8 Months of 2026

September 10, 2026September 4, 2026carlocarrasco

The tourism boom in Vietnam continued strongly as the nation successfully attracted almost sixteen million foreign tourists during the first eight months of 2026, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year, according to the Vietnam National Authority of Tourism.

In the first eight months of this year, the country received nearly 16 million foreign visitors, an increase of 14.4% from the same period in 2025 and equivalent to 63.6% of the full-year target.

The August figure is notable as the month is usually considered part of the low season for international tourism.

The result shows that the country’s tourism market continued to maintain and expand its appeal. Air travel remained the main mode of entry, accounting for 83% of international arrivals, while arrivals by road continued to increase, particularly from neighboring countries.

By region, Asia was still Vietnam’s largest source market, with about 11.8 million visitors in the eight-month period, making up nearly 74% of the total and increasing 7.4% year-on-year.

Europe recorded the strongest growth among major regions, at 53.4%, with about 2.68 million visitors.

Arrivals from the Americas reached around 887,000, up 20.7%, while those from Oceania rose 23.3% to nearly 489,000. Africa sent about 45,000 visitors to Vietnam, up 25.1%.

The tourism authority said the figures show that Vietnam is expanding its reach beyond nearby Asian markets, with strong growth from long-haul markets, helping diversify the visitor base and reduce dependence on individual markets.

By country, China remained Vietnam’s largest source market, with 3.54 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 2.76 million visitors, or 17.3%. Together, the two markets provided more than 6.3 million visitors, nearly 40% of the country’s total.

Russia ranked third with more than 1 million visitors, representing a year-on-year increase of about 165.7%, the highest growth among major source markets.

Other key markets also posted strong growth. Visitors from the U.S. increased 20.4%, Cambodia 41.5%, Japan 9.2%, the Philippines 58.8% and Australia 23.3%.

European markets continued to perform well, with arrivals from the U.K. rising 9.8%, France 13.4%, Germany 15.1%, Sweden 25.1%, Switzerland 27%, Poland 51.2% and the Czech Republic 28.2%. In Southeast Asia, tourists from Malaysia grew 20.5%, Singapore 31.7%, and Indonesia 26.7%.

India was another fast-growing market. The number of Indian visitors rose from just 102,000 in 2019 to more than 612,000 in the first eight months of 2026.

The expansion of direct air services between major Indian cities and Hanoi, Ho Chi Minh City, and Da Nang has helped make Vietnam more accessible to Indian travelers.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam can attract at least 25 million foreign tourists by the end of this year? If you plan to visit Vietnam soon, what are your three main reasons for visiting?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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