Visit Vietnam – Author Carlo Carrasco

Vietnam Attracts 17.7 Million Foreign Tourists in First 9 Months of 2026

October 5, 2026October 3, 2026carlocarrasco

Vietnam successfully attracted 17.7 million foreign tourists during the first nine months of 2026 having China, South Korea and Russia as their top 3 tourist markets, according to a news report by VnExpress. As it currently stands, Vietnam saw its foreign tourist count rise by 14.5% compared to the year before and it is looking more likely for the nation to exceed its 2025 overall foreign tourist count of 21.2 million by the end of this year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

Martin Koerner, commercial director of The Anam Group, a chain of luxury resort hotels in Vietnam, said what is particularly encouraging is Vietnam’s diversification of source markets.

European arrivals increased by more than 50%, while arrivals from markets including the United States, Australia and India also recorded strong growth. This makes Vietnam less dependent on only one or two major Asian source markets, he added.

“Vietnam is no longer seen simply as an inexpensive holiday destination. Increasingly, it is being

recognized as a destination capable of delivering sophisticated, world-class hospitality,” Koerner said.

Several Southeast Asian countries have faced declines in international arrivals amid the impact of the Middle East crisis.

Let me end this piece by asking you readers: What is your reaction to this development? Have you visited Singapore over the past twelve months? Do you think Singapore can keep innovating and improving itself on tourism development? Do you know anyone who visited Vietnam recently and mentioned positive things about their tour? How interested are you right now to visit Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Declared Asia’s Leading Destination of 2026

October 3, 2026September 29, 2026carlocarrasco

With its booming tourism industry and the economic gains it has achieved so far, Vietnam was named as Asia’s leading destination during the 2026 World Travel Awards beating the likes of regional rivals Thailand, Malaysia, Singapore and Indonesia, according to a VnExpress news report. In fact, this is not the first time Vietnam achieved this particular honor and there were other awards won as well.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam has been named Asia’s leading destination at this year’s World Travel Awards, adding another tourism accolade to the country’s growing reputation.

It beat regional tourism hubs including Thailand, Malaysia, Singapore and Indonesia to retain the title for a sixth consecutive year.

A series of popular tourism hubs in Vietnam were also honored at different categories, the World Travel Awards Asia & Oceania organizers announced at a gala ceremony on Sunday.

Vietnam’s southern metropolis overtook Singapore, China’s Shanghai and Hong Kong to become “Asia’s leading business travel destination.”

Hanoi was named “Asia’s leading city break destination” while Tam Chuc Complex in the northern province of Ha Nam, around one hour and (30-minute) drive from the capital, was voted “Asia’s leading cultural tourist attraction.”

Ta Xua, one of the highest mountain peaks in Vietnam at over 2,800 m above sea level, was voted “Asia’s leading emerging tourism destination” for the first time. It has a cool climate all year round and is known as a cloud hunting destination from October to April.

Northern highlands town Moc Chau was named “Asia’s leading regional nature destination.” Phong Nha – Ke Bang National Park in central Vietnam was voted “Asia’s leading national park.”

The 900-square-kilometer national park, which UNESCO recognized as a global heritage site in 2003, is home to over 300 caves and grottoes that date back some 400 million years, including the world’s largest Son Doong.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam and its tourist sites deserved the tourism awards it received this year? Have you toured Vietnam extensively this year? What is the most astonishing tourism destination you have visited there in Vietnam? Do you think Vietnam still has a long way to go to solve its tourism labor shortage?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Tourism Labor Shortage in Vietnam

September 24, 2026September 19, 2026carlocarrasco

As more foreign tourists keep arriving in Vietnam, some questions about the future of the nation’s tourism industry are being raised as a tourism labor shortage has been realized, according to a news article by VnExpress.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

Vietnam’s tourism industry is racing ahead, with international arrivals hitting new highs, but the sector is facing a growing shortage of skilled workers, from hotel staff and chefs to foreign-language guides and senior managers.

The third most visited country in Southeast Asia after Malaysia and Thailand welcomed nearly 16 million international visitors in the first eight months of 2026, up 14.4% year-on-year, driving up demand across hotels, travel companies, transport, restaurants and tourist attractions.

A 2026 survey by Hoteljob.vn found that nearly 90% of tourism businesses planned to recruit.

In Ho Chi Minh City alone, 89.7% of businesses were hiring, while 71.8% said recruitment was difficult or very difficult. The biggest shortages were among frontline workers, particularly in housekeeping, engineering, food service, front-office operations, and kitchens.

The Politburo’s Resolution dated Aug. 22, along with the government’s action programme adopted on Sept. 7, set the target for tourism to directly contribute 10-12% of GDP by 2030, attracting 45-50 million international visitors and generate total revenue of US$80-90 billion.

Hanoi, Ho Chi Minh City, and Da Nang are envisioned as major tourism growth hubs, while Phu Quoc emerges as a new hub. These targets will place greater demands on the tourism workforce, not only in terms of numbers but also skills, from frontline workers and foreign-language guides to managers, technology specialists and professionals delivering high-end services.

Ho Chi Minh City’s tourism sector, for example, is facing gaps in supervisory and management positions, as businesses seek staff capable of operating in an increasingly digitalized, international and competitive environment.

Foreign-language tour guides are another weak link. Demand is rising rapidly from markets such as Russia and India, while arrivals from Europe and the Middle East are also increasing. Yet training guides with the language skills and cultural knowledge needed to serve these markets can take years.

The labor crunch is even more acute in destinations far from major urban centers.

In Con Dao, hotels and resorts regularly struggle to recruit receptionists, housekeepers, chefs, and service staff, while travel companies face shortages of sales, marketing, and tour guide staff.

Higher salaries have done little to solve the problem. The island’s high cost of living and distance from the mainland make it difficult to attract and retain skilled workers, with many leaving after only a few months.

According to Hoteljob.vn, 79.5% of tourism businesses have raised salaries or improved benefits over the past year. Yet 59.2% cited lower incomes compared with other industries as a key reason young people leave the profession, while limited career prospects were another major factor.

Experts say Vietnam’s tourism labor shortage is not simply about training more people.

The bigger challenge is narrowing the gap between what schools teach and what employers need. Nearly 80% of businesses surveyed said fewer than 20% of young applicants could start work immediately, while more than 84% said new recruits needed at least a month before they could work independently.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam should open its doors and bring in trained tourism workers from overseas to solve their tourism labor shortage?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Russian Arrivals to Vietnam to Hit Record High This Year

September 22, 2026September 16, 2026carlocarrasco

If the current pace continues, the number of Russians arriving in Vietnam this year will result in a record-high, according to a news article by VnExpress. To be clear, Russia is already a very fast-growing market of tourists for Vietnam which has a booming tourism industry.

To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

The number of Russian visitors to Vietnam is forecast to reach a historic record of 1.5 million this year, a senior official has said.

Russian news website news.ru quoted Nikita Kondratiev, Director of the Department for Multilateral Economic Cooperation and Special Projects under Russia’s Ministry of Economic Development, as saying that even during the pre-pandemic peak in 2018-2019, Russian arrivals to Vietnam stood at only around 700,000-800,000.

The figures show impressive growth in the tourism sector, he noted.

According to the official, key factors behind Vietnam’s growing appeal include the maintenance and expansion of direct air routes, as well as convenient payment options for Russian tourists through QR codes and MIR bank cards at some locations in Vietnam.

The strong interest from the Russian market is fully reflected in recently released statistics.

On Sept. 4, Travel Russian News cited figures from the Vietnam National Authority of Tourism showing that Russian arrivals to Vietnam surpassed 1 million in the first eight months of 2026, representing a 165.7% increase year-on-year. This was the highest growth rate among Vietnam’s major international tourist markets.

With this result, Russia jumped from around seventh place in 2025 to become Vietnam’s third largest source market, behind China with 3.54 million visitors and South Korea 2.76 million.

Let me end this piece by asking you readers: What is your reaction to this development? Apart from what was reported, what do you think makes Vietnam such a very attractive place for Russians? Do you think other Southeast Asian nations are discreetly making plans of their own to attract Russian tourists away from Vietnam?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Russia and the Philippines Emerge as Fast-Growing Tourist Markets for Vietnam

September 12, 2026September 10, 2026carlocarrasco

As Vietnam successfully attracted almost sixteen million foreign tourists during the first eight months of this year, Russia and the Philippines have emerged as the fast-growing tourist markets at 166% and 58% respectively, according to a VnExpress news report.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Tourist arrivals from Russia and the Philippines surged 166% and 58%, respectively, in the first eight months, as Vietnam recorded nearly 16 million international visitors, up more than 14% year-on-year.

The rise in Russian tourists has made Russia the largest European market and the third largest source of international arrivals to Vietnam this year, with around 1 million visitors, only after mainland China (3.5 million) and South Korea (2.8 million).

Nguyen Tien Dat, CEO of AZA Travel, said: “Russian tourists enjoy swimming, sunbathing, eating seafood, and relaxing at resorts. Vietnam fully meets these needs, so it is understandable why they are visiting in large numbers,” Dat says.

Kristina Zagumennaya, director of a Russian travel agency, told the Russian news agency Sputnik in early August that Russian tourist flows are shifting between markets. While Turkey remains the top choice, Vietnam and China have recorded outstanding growth.

“Vietnam stands out as a popular choice this tourist season,” Zagumennaya said, noting that multiple charter flights are operating to destinations across the country to meet demand for both beach holidays and cultural tourism.

In addition to charter flights, Vietnam Airlines increased the frequency of its direct Hanoi-Moscow route from three to four flights per week starting in July.

Ranking behind Russia, the Philippines also showed notable growth, despite not being a prominent source market for Vietnamese tourism prior to 2025.

Filipino visitors have risen to nearly 470,000 this year, among the 10 largest group of foreign visitors to Vietnam.

Bui Thanh Tu, marketing director of BestPrice Travel, attributes this rise to more convenient flight routes, especially from Manila and Cebu, competitive costs, and tourism products that differ from the island destinations familiar to Filipinos.

He also cites the viral impact of TikTok and YouTube videos featuring Hanoi, Sa Pa, Da Nang, and Hoi An.

Let me end this piece by asking you readers: What is your reaction to this development? Do you find it surprising that Russia and the Philippines became the fastest growing tourist markets for Vietnam? Do you think it is only a matter of time before Vietnam could someday attract at least 30 million foreign tourists per year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts Almost 16 Million Foreign Tourists in First 8 Months of 2026

September 10, 2026September 4, 2026carlocarrasco

The tourism boom in Vietnam continued strongly as the nation successfully attracted almost sixteen million foreign tourists during the first eight months of 2026, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year, according to the Vietnam National Authority of Tourism.

In the first eight months of this year, the country received nearly 16 million foreign visitors, an increase of 14.4% from the same period in 2025 and equivalent to 63.6% of the full-year target.

The August figure is notable as the month is usually considered part of the low season for international tourism.

The result shows that the country’s tourism market continued to maintain and expand its appeal. Air travel remained the main mode of entry, accounting for 83% of international arrivals, while arrivals by road continued to increase, particularly from neighboring countries.

By region, Asia was still Vietnam’s largest source market, with about 11.8 million visitors in the eight-month period, making up nearly 74% of the total and increasing 7.4% year-on-year.

Europe recorded the strongest growth among major regions, at 53.4%, with about 2.68 million visitors.

Arrivals from the Americas reached around 887,000, up 20.7%, while those from Oceania rose 23.3% to nearly 489,000. Africa sent about 45,000 visitors to Vietnam, up 25.1%.

The tourism authority said the figures show that Vietnam is expanding its reach beyond nearby Asian markets, with strong growth from long-haul markets, helping diversify the visitor base and reduce dependence on individual markets.

By country, China remained Vietnam’s largest source market, with 3.54 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 2.76 million visitors, or 17.3%. Together, the two markets provided more than 6.3 million visitors, nearly 40% of the country’s total.

Russia ranked third with more than 1 million visitors, representing a year-on-year increase of about 165.7%, the highest growth among major source markets.

Other key markets also posted strong growth. Visitors from the U.S. increased 20.4%, Cambodia 41.5%, Japan 9.2%, the Philippines 58.8% and Australia 23.3%.

European markets continued to perform well, with arrivals from the U.K. rising 9.8%, France 13.4%, Germany 15.1%, Sweden 25.1%, Switzerland 27%, Poland 51.2% and the Czech Republic 28.2%. In Southeast Asia, tourists from Malaysia grew 20.5%, Singapore 31.7%, and Indonesia 26.7%.

India was another fast-growing market. The number of Indian visitors rose from just 102,000 in 2019 to more than 612,000 in the first eight months of 2026.

The expansion of direct air services between major Indian cities and Hanoi, Ho Chi Minh City, and Da Nang has helped make Vietnam more accessible to Indian travelers.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam can attract at least 25 million foreign tourists by the end of this year? If you plan to visit Vietnam soon, what are your three main reasons for visiting?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Tourism Industry of Vietnam Shifts Focus From Visitor Numbers to Spending

August 29, 2026August 24, 2026carlocarrasco

As it enjoys the many benefits of the ongoing tourism boom, Vietnam now has the opportunity to truly build itself up economically by means of long-term investments and creating new jobs. That said, the tourism industry of the nation has shifted focus from attracting visitors to higher spending, longer stays and other economic opportunities, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam is shifting tourism growth from attracting more visitors to generating greater value from each trip, with a focus on higher spending, longer stays, green development, technology application and cultural experiences.

The country aims to welcome 45-50 million international visitors and 160 million domestic tourists by 2030, Do Cam Tho, head of the Planning and Finance Division at the Vietnam National Authority of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism, said at HORECFEX Vietnam 2026, a major hospitality and tourism forum.

She said 2026-27 would be a pivotal period in shifting tourism development from expansion in scale to deeper value creation.

Vietnam welcomed 21.2 million international visitors and 137 million domestic tourists in 2025, with total tourism revenue estimated at around VND1 quadrillion ($38.1 billion).

In the first seven months of 2026, the country received nearly 13.92 million foreign tourists, up 13.8% year on year, while domestic visitors numbered about 98 million, with tourism revenue of 675 trillion VND.

International visitors currently spend an average of US$1,200-1,400 per trip in Vietnam, while domestic tourists about 2.4-2.6 million VND (US$92-99).

About 70% of foreign visitors come from China, the Republic of Korea, Japan and Taiwan (China), while markets with higher spending power, including the Middle East, Northern Europe, North America and Australia, still account for relatively small shares.

Tourism is receiving greater attention as Vietnam seeks to achieve rapid national development and make tourism a spearhead economic sector, Tho was quoted by Tuoi Tre (Youth) newspaper as saying.

Under the proposed approach, Vietnam targets total tourism revenue of $80-90 billion by 2030. The country is expected to have about 1.5 million accommodation rooms and tourism is projected to create around 5.8 million direct and indirect jobs.

Among three development scenarios for 2030, the most ambitious targets annual international visitor growth of 15-18%. Achieving it will require institutional reforms, development of the night-time economy, diversification of high-end markets and measures to increase visitor spending.

VNAT said Vietnam will continue to consolidate Northeast Asian and ASEAN markets while expanding into Europe, North America, Australia and other markets with high spending capacity and longer stays.

India, the Gulf Cooperation Council (GCC) countries, Russia and Muslim markets have been identified as areas with significant growth potential.

For domestic tourism, the focus will shift from boosting visitor numbers to encouraging higher spending, with an emphasis on two- to three-day weekend getaways, high-end Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, family vacations and night-time tourism.

Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam’s tourism industry players are fully prepared to make the most of the economic benefits that come with surging foreign and domestic tourism? Do you think new investments related with the tourism boom will be made soon in Vietnam? How many millions of new jobs do you think will be created in Vietnam as a result of the tourism boom?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Vietnam Attracts 416,000 Visitors From The Philippines During First 7 Months Of 2026

August 11, 2026August 5, 2026carlocarrasco

Among the fourteen million foreign tourists Vietnam attracted during the first seven months of 2026 are visitors from the Philippines totaling 416,000, according to report by VnExpress. The authorities have described the Philippines as having the biggest increase among Southeast Asian markets.

The 416,000 of Philippine visitors is significant as there were over 480,000 Filipinos who visited Vietnam in the entire year of 2025. It is recalled that Filipino interest in visiting Vietnam has been strong and the governments of the two nations agreed to cooperate on tourism and air connectivity. As a tourist destination, the Philippines has been very weak attracting only 5.94 foreign tourists in 2025. Vietnam attracted over 21 million foreign tourists that same year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

The number of visitors from the Philippines to Vietnam jumped 63.6% year-on-year between January and July to 416,000, the biggest increase among Southeast Asian markets.

In the region, there were huge increases also in the number of arrivals from Cambodia, Singapore, Indonesia, and Malaysia. They increased by 40.8%, 31%, 27.3%, and 21.6%, according to the General Statistics Office.

The tourism industry attributed the jump in the number of visitors from Southeast Asia to a rapidly expanding flight network and growing demand for intra-regional travel.

Indonesia AirAsia launched a direct flight connecting Bali (Denpasar) and Da Nang on March 20 while Vietjet launched a direct route connecting Da Nang and Jakarta on April 29.

In March, Philippines AirAsia launched a new direct route linking Da Nang with Manila in the Philippines.

Let me end this piece by asking you readers: What is your reaction to this development? Considering the strong Filipino interest on visiting Vietnam, would you be surprised to see Vietnam attract 1,000,000 visitors from the Philippines by the end of this year? What do you think makes Vietnam a special travel destination for Filipinos?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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13.9 Million Foreign Tourists Arrived In Vietnam During First 7 Months Of 2026

August 8, 2026August 4, 2026carlocarrasco

With tourism industry of Vietnam is undeniably growing rapidly as almost fourteen million foreign tourists arrived there during the first seven months of 2026, according to report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam welcomed 13.9 million international arrivals during the first seven months this year, up 13.8% from a year earlier, as the country’s image as a safe and stable destination continued to attract travelers amid geopolitical tensions worldwide.

In July alone, the number of foreign visitors to Vietnam reached 1.67 million, down 0.7% year-on-year, according to the General Statistics Office (GSO).

Mainland China remained the largest source of visitors so far this year with 3.08 million, followed by South Korea with 2.38 million.

The rest of the top 10 were Russia, Taiwan, the U.S., Cambodia, India, Japan, the Phillippines and Australia.

Let me end this piece by asking you readers: What is your reaction to this development? Considering how many foreign tourists it attracted so far this year, do you think Vietnam will eventually hit 24 million foreign tourist arrivals by the end of 2026? Do you think the new Long Thanh International Airport will somehow help attract a large number of overseas travelers once it starts operating this December?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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