COVID-19 Crisis: More support for businesses by means of easing restrictions

Are you a business owner who has been struggling to make ends meet during the pandemic here in the Philippines? On the national level, more support for businesses by means of easing the restrictions has been pushed for by Presidential Adviser for Entrepreneurship Jose Ma. “Joey” Concepcion III according to a recent news report by GMA Network.

To put things in perspective, posted below is the excerpt from the GMA Network news report. Some parts in boldface…

Presidential Adviser for Entrepreneurship Jose Ma. “Joey” Concepcion III on Tuesday called for the need to open up more of the economy in the final quarter of the year, for businesses to recover and be able to pay their dues.

According to Concepcion, the fourth quarter is crucial for businesses given the historically higher consumer spending amid the Christmas holidays.

“We have to open the economy because this is the last quarter. This is time when most negosyantes can get back what they lost in the previous months. Babayaran nila mga 13th month pay, may utang nila sa bangko, sa suppliers [They will have to pay the 13th month pay, their loans in the banks, with suppliers],” he said during the Laging Handa virtual briefing.

Concepcion has been pushing for the imposition of “bakuna bubbles” or pockets of micro-herd immunity among closed groups such as homes and workplaces.

Under the proposed measure, vaccinations will be mandated for a range of indoor gatherings in a bit to boost the country’s immunization efforts and only allow privileges to those fully vaccinated.

At present conditions with only 30% indoor dining allowed for fully vaccinated individuals in Metro Manila, Concepcion said businesses do not gain much, noting that this should be increased to at least 50% to carry businesses over to 2022, or even 70% by November or December.

“Ito ang panahon that we should start to live with COVID. Kung pabagsak ang [If there is a downtrend on the] trajectory ng infection level, then we should open up more and more and then keep an eye, watch out if it reverses then we pull back and we can push back,” said Concepcion.

“For now, it’s only one quarter left ’til the end of the year. Bigay na natin ‘to sa mga negosyaante para mabuhay sila ’til next year. [Let’s give this to the businesses for the thrive until next year],” he added.

In relation to the news above, the Department of Trade and Industry (DTI) called for businesses to be open on all alert levels. The Cinema Exhibitors Association of the Philippines (CEAP) appealed to the Inter-agency Task Force (IATF) for the Management of Emerging Infectious Diseases to allow the limited operations of cinemas under the Alert Level 4.

Let me end this piece by asking you readers: What do you think about Joey Concepcion’s statements on supporting businesses a lot? Do you feel confident about the further reopening of the national economy? Do you think that the Metro Manila Council (MMC) and the Metropolitan Manila Development Authority (MMDA) will understand Concepcion’s pro-business push and make wise decisions this time around?

Can you imagine the MMC and MMDA recommending another enhanced community quarantine (ECQ) to the IATF in the near future that will surely destroy jobs and hurt businesses all over again?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

COVID-19 Crisis: Online stockbroker predicts PSE index to reach 8,100 level by the end of 2021

With the enhanced community quarantine (ECQ) all set to take effect all over Metro Manila for two weeks starting August 6, a lot of people are disturbed about what lies ahead. For one thing, there is the highly infectious Delta variant spreading nationwide. There is also the potential economic damage and the effects ECQ will have on many workers.

And then there is the local stock exchange. While many investors are constantly looking on different directions and varied factors to decide what to do with their respective investments, the COL Financial Group recently revised its end-of-the-year estimate for the Philippine Stock Exchange (PSE) but their new prediction still points to a higher count than what the current index shows.

To put things in perspective, posted below is an excerpt from the Philippine News Agency (PNA) article. Some parts in boldface…

Online stockbroker COL Financial Group expects the Philippine Stock Exchange index (PSEi) to end the year at 8,100, slightly lower than previously projected, supported by optimism for faster economic recovery and earnings growth.

COL chief equity strategist April Lynn Tan said their forecast for PSEi has been reduced from 8,300 considering the lower earnings incurred by property companies as their mall operations are affected most by the implementation of enhanced community quarantine (ECQ).

The National Capital Region (NCR) will be placed under the most restrictive ECQ from Aug. 6 to 20 to prevent the spread of the more infectious Delta coronavirus variant.

This, after the one implemented from May 17 to April 13, 2021 to stem the country’s coronavirus disease 2019 (Covid-19) surge.

We cut our earnings forecast and fair value estimates for the property companies given that they are part of a lot of the big holding companies that also dragged our fair value estimates. (But) an 8,100 target is still significantly higher from where we are today. That is why, we keep on saying that the negatives are priced in,” Tan said in a virtual press briefing Monday.

She said companies are “coping well” with the pandemic, adding that almost all sectors, except the property sector, reported higher year-on-year earnings.

“The reason why companies were able to deliver higher profits in the first quarter of this year compared to last year even though we are still in the pandemic is because they have adapted to the pandemic scenario by cutting cost and of course they also benefited from the lower tax rate, thanks to the CREATE (Corporate Recovery and Tax Incentives) law,” Tan said.

President Rodrigo Duterte last March 26 signed into law the CREATE Act reducing the corporate income tax rate by 5 to 10 percent for micro, small and medium enterprises (MSMEs) and other corporations.

Moreover, Tan said they remain bullish of the stock market on the back of efficient vaccination efforts and inflation reaching its peak.

Predicting the future is very unpredictable no matter what category gets discussed. Remember when the International Olympic Committee (IOC) predicted a brighter post-Olympics future for the city of Rio de Janeiro in relation to hosting the 2016 Summer Olympic Games? What happened after Rio Olympics were lots of unfulfilled promises, deteriorating facilities and a lot of embarrassment.

Going back to Philippine stocks, the COL Financial Group showed lots of details in their explanations of their 8,100 index end-of-2021 prediction. They were right to point to the CREATE Law which itself was a factor in the spike of foreign direct investments (FDI) in the country last April. The CREATE Law effectively reduced the corporate income tax rates for micro, small and medium enterprises (MSMEs). From this point on, it is interesting to see how the CREATE Law will impact the national economy and the local stock exchange in the months to come.

Let me end this piece by asking you readers: If you are an investor, what can you say about COL Financial Group’s end-of-the-year prediction for the Philippine Stock Exchange? Are you confident that the economic stakeholders, the businesses and investors will emerge stronger starting with the end of the next ECQ period until the end of the year? Is the CREATE Law positively impacting your business and/or investments?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

New gas station in Las Piñas City

Did you notice an eye-catching, new gas station while driving here in South Metro Manila? There is one in Las Piñas City called Cleanfuel and it sure has a notable color scheme that makes it visually stand out.

Cleanfuel’s gas station opened recently in Barangay Pamplona Tres. (source – Cleanfuel Facebook page)

What is also notable was that the brand new Cleanfuel gas station got featured in the Business Mirror. To put things in perspective, posted below is an excerpt from the article. Some parts in boldface…

The aggressive stance of leading independent oil company Cleanfuel to tap new market is being exercised anew with the recent opening of its premier station in Las Piñas City.

The inauguration of Cleanfuel Alabang-Zapote station has provided easy access to affordable yet quality fuel products to private motorists, public utility, and commercial transport.

The latest location of Cleanfuel serves as one of the gateways in the South Metro Manila, catering to the large volume of vehicles coming to and from Muntinlupa, Las Piñas and Bacoor, Cavite.

Located along the busy stretch of Alabang-Zapote Road in Barangay Pamplona Tres in Las Piñas City, this 2,400-square-meter retail station will be beneficial to all types of motorists as it offers topnotch fuel products including Clean91, Premium 95, and high-grade diesel as part of the company’s mission to offer outstanding yet affordable products.

Aside from the products at the new station, the company also prides itself with the first-class amenities offered to customers such as clean and spacious air-conditioned restrooms, commercial space leasing, air-and-water services, cashless payment options, and loyalty rewards program.

The newly-opened station in Alabang-Zapote road, which stretches for nine kilometers and connects roads towards Alabang, Muntinlupa, and Las Piñas, will include added amenities from its leasing tenants such as a carwash bay area, food store outlets, and motorcycle stores.

Providing more value to its patrons is one of Cleanfuel’s best offerings and the VIP Rewards card (which is being offered FREE in all branches) can make the most out of every top-up as customers earn points; redeem exciting items, and discounts from its establishment partners.

“This is such an important occasion for us as we open our first branch in one of the busiest commercial district in the South. We’re excited to provide motorists a new level of customer service, quality fuel, and world class facilities,” said Atty. Jesus “Bong” Suntay, president of Cleanfuel Group of Companies.

Suntay explained, “With businesses slowly opening up and our economy recovers, we at Cleanfuel, through our continuously-growing station-network will be ready to provide the most competitive pricing in the market to help motorists. Our vision is to help our customers maximize their earnings by providing quality fuel at the lowest price possible.”

While the threat of the pandemic is still within the horizon, Cleanfuel customers can expect the same safe and risk-free environment as its workforce continuously upholds safety health precautions like wearing face masks and face shields, thermal scanning of personnel, social distancing, disinfection of workstations, and hand washing. Cashless payments are also made available.

Wow! Cleanfuel and its PR department/partner really went all out with their heavy and lengthy message through Business Mirror. Their gas station did not simply open but offers a lot for customers to enjoy and that the business itself is meeting with health protocols. The company president also stated that they will open more stations, including in key areas of the National Capital Region (NCR).  

For South Metro Manila, this new business is a welcome development especially as the country is on pace for economic recovery and that means consumer spending – including buying fuel and automobile-related services or products – are gradually moving back to pre-pandemic levels. Really, when it comes to restoring prosperity, creating jobs and providing customers choices for products and services, the capitalists can make those happen. The socialists cannot do the same.

Sports cars at the newly opened Cleanfuel station! (source – Cleanfuel Facebook page)

Let me end this piece by asking you readers: Have you visited Cleanfuel in Barangay Pamplona Tres yet? If you did, were you able to buy fuel and spend time at their station? Does Cleanfuel’s claims of first-class amenities prove to be true? Are their fuel rates attractive? Do you want to see more Cleanfuel gas stations open?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

COVID-19 Crisis: Pepsi-Cola Products Philippines lauds Muntinlupa City for fast vaccine rollout of its workers

Hey everyone! Have you ordered drinks directly from Pepsi-Cola Products Philippines, Inc. (PCPPI) online lately? In case you missed the news reported by Business Mirror, the exclusive PepsiCo beverage maker in our country admired the City of Muntinlupa for the fast vaccination rollout of its employees. Take note that there is a huge Pepsi plant in Muntinlupa and patients under category A4 (which includes workers) are being vaccinated in the same city for weeks now.

To put things in perspective, posted below is an excerpt from the article published by Business Mirror. Some parts in boldface…

Pepsi-Cola Products Philippines Inc. (PCPPI)—the exclusive manufacturer of PepsiCo beverages in the country—hopes to speed up its employee vaccination through the City Government of Muntinlupa.

The local government unit, host to PCPPI’s headquarters and biggest manufacturing plant, has inoculated the economic frontliners under the A4 category of the Inter-Agency Task Force priority list during the LGU’s launch last June 7. PCPPI employees, being part of the essential workforce, are classified under this category.

We laud Muntinlupa City’s fast vaccine rollout for our economic workers. We are encouraging more of our employees to get vaccinated. The sooner we get fully immunized, the safer we get, and the earlier our economy could recover,” PCPPI President and Chief Executive Officer Frederick D. Ong said.

While vaccination is underway through the local government of Muntinlupa City, PCPPI is also awaiting the delivery of 20,000 doses of AztraZeneca vaccines. This vaccination program is part of “A Dose of Hope”, an initiative led by Presidential Adviser for Entrepreneurship Joey Concepcion.

“We participated in the ‘A Dose of Hope’ initiative to help in the faster rollout of vaccines, and in support of the private sector’s goal of reviving the economy,” Ong added.

It is indeed very encouraging to see a huge business like PCPPI express its admiration to the LGU over its local vaccination program and this adds a good amount of credibility for the City Government itself. Like other corporations here in the Philippines, the maker of Pepsi-branded drinks also took part in a national-level initiative with economic revival in mind. Remember that it is the capitalists, not the socialists, who lead the momentum of the economy and creates jobs and offers consumers lots of choices for products or services.

For Muntinlupa City residents who have not yet registered for the free COVID-19 vaccines, learn the ways to get registered right here. If you are ready to register yourself online, click https://vaccine.muntinlupacity.gov.ph/muncovac/

If you are interested to order drinks from PCPPI’s online store, visit https://pepsiproducts.ph/

Let me end this piece by asking you readers: Are you a Muntinlupa City resident who has yet to get vaccinated? What exactly is keeping you from getting vaccinated?

Does the above news encourage you (unvaccinated readers in Muntinlupa) to get registered and join the line from the free COVID-19 vaccines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

500 LGUs reminded to automate biz one-stop shop this year

Are you a business owner who recently struggled with the processes at your local government unit (LGU) because their electronic Business One-Stop Shop (e-BOSS) did not function properly and proved to be inefficient? Perhaps they did not have an e-BOSS?

Here are some good news – a Joint Memorandum Circular (JMC) was approved yesterday designed to ensure that the e-BOSS systems of LGUs get automated this year.

To put things in perspective, e-BOSS uses the Electronic Business Permitting and Licensing System or eBPLS developed by the Department of Information and Communications Technology allowing the public to perform government transactions online. e-BOSS targets to fully automate transactions in LGUs from downloading of forms, using e-signature, up to online payment.

By comparison, the old system BOSS is defined as a single-window system that streamlines application forms and submission of documents in government offices in one window only.

Going back to the news related to the JCM, below is an excerpt from the news release published through Philippine News Agency (PNA). Some parts are in bold to highlight importance of details.

Anti-Red Tape Authority (ARTA) director general Jeremiah Belgica targets to have at least 500 local government units (LGUs) rolling out the electronic Business One-Stop Shop (e-BOSS) by end-2021.

During the virtual signing ceremony of the Joint Memorandum Circular (JMC) 01-2021 Tuesday, ARTA reminded LGUs that they should have automated their BOSS before June 17 this year.

The JMC establishes the guidelines for processing business permits, related clearances, and licenses in all cities and municipalities.

“Hopefully by the end of the year, we will have 500 LGUs already automated by DICT’s (Department of Information and Communications Technology) IBPLS (Integrated Business Permits and Licensing System) software,” Belgica said.

DICT project manager for IBPLS Del Basada said the department has signed memoranda of agreement with 446 LGUs, of which more than 200 LGUs are already in the operational stage of the system.

“(We are) just making sure that everyone’s (is) onboard for IBPLS which is an online system. We look at their readiness first if they can adopt the system,” Basada said, adding the DICT is assisting LGUs in addressing challenges to do online transactions.

Meanwhile, Belgica said while the IBPLS software works well even with smaller LGUs, he urged highly urbanized cities to fast-track adopting the integrated system so they can go online for their BOSS before the June 17 deadline.

“We are encouraging the highly urbanized cities to actually automate the soonest because they have the most number of businesses,” he added.

Under the newly signed JMC, the e-BOSS should have the following functions: accepting electronic submission of application; electronic issuance of tax bill or order of payment; accepting online payment, releasing of electronic version of permits, licenses, and clearances; and providing gateway facility linked to courier service where applicant prefers hard copy of the documents.

The JMC also limits the documentary requirements and will implement a unified application form with a unique identification number.

ARTA reminds LGUs that they should not require notarization of the requirements.

It added barangay clearances related to business permit applications shall be integrated and processed by the Business Processing and Licensing Office. Number of signatories in the documents shall be limited to three.

So there you have it! An official document made it final that local government units should have the e-BOSS automated and functioning with the expected efficiency, transparency and results fulfilled. Given the fact that we are all still living under the pandemic of the China Virus (COVID-19), this latest development is indeed crucial and improvements on the part of LGUs should happen this year.

If you are a business owner who struggled with the processes at your local government and you wish to speak out, please post in the comments below. You can also send to me a private message.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

Ordering from Pepsi-Cola Philippines online makes sense

Before I talk about Pepsi-Cola Products Philippines Inc. (PCPPI), have you heard the disappointing news lately? For those who missed out, the National Capital Region (NCR) and the bordering provinces of Laguna, Cavite, Rizal and Bulacan (note: these form the so-called NCR Plus region) is now under extended ECQ (enhanced community quarantine) until April 11, 2021. The extension was recommended by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID) in relation to the ongoing spikes in counted new cases of COVID-19 (China Virus) which reached as high as 15,310.

Going back to the Philippine News Agency (PNA) report, it was written that OCTA Research released its own report that the average of new daily cases of COVID-19 in NCR Plus dropped as a result of the return to ECQ. While there is no lockdown, the ECQ is bad for the economy due to reduced business activities (which affects employees and their income negatively).

Under ECQ, shopping malls here in South Metro Manila can only allow the so-called essentials to remain open. Essentials refer to groceries, banks, pharmacies, hardware stores and restaurants (which in turn are limited to processing take-out and delivery orders of customers).

When it comes to the local communities, fear about the rate of COVID-19 infection sparked authorities to discourage people from traveling around and that it is best for people to stay at home until the current bad situation improves. Some have encouraged people to order products they want or need online and have it delivered to their homes.

This brings me to the topic of this piece…why it makes more sense to order products from Pepsi Philippines via their online store and have such products delivered to the home.

To put things in perspective, Pepsi-Cola Products Philippines launched their online store at www.pepsiproducts.ph for home deliveries last October. What the company stated back then is still relevant with the current ECQ situation. Below is an excerpt from the PNA report for your reference…

PCPPI said its e-commerce website pepsiproducts.ph started to receive online orders from customers on October 5 and also providing in-home deliveries.

“With mobility restrictions brought about by varying phases of lockdown, we have decided to adopt e-commerce to our overall operations to heed the call of our customers who wish to have more access to our product while they are at home,” PCPPI president and chief executive officer Frederick Ong said.

Ong added that going online allows the company to counter business disruptions due to the limited foot traffic to physical stores.

“Pepsiproducts.ph is another way to make our products more accessible to entrepreneurs who want to venture into the distribution business. We are positive that this new revenue stream can boost PCPPI’s sales outlook in the months ahead,” he said.

Ong said the company has hired separate administrative and delivery personnel that will focus on the online venture.

The beverage firm is piloting its e-commerce business in the south part of Metro Manila — Las Piñas, Muntinlupa, and Parañaque as well as in San Pedro and Biñan in Laguna, and Carmona, Cavite.

PCPPI also targets to expand its e-commerce service in different parts of the country.

As you can see above, the company went the extra mile to make their products more accessible to customers backed with delivery services of their own. A month ago, I opened up an account with their online store, ordered a bunch of drinks that met their minimum requirement of P300, and in a little over 24 hours after posting my order, they delivered to our home. I received the drinks I ordered and paid them in cash (note: cash on delivery is the current method of payment). That being said, I really like Pepsi Philippines’ online store and delivery service not only for the user friendliness but also the fact that it spares me from having to go out to a nearby store to buy their drinks.

As such, this lessens the risk of getting infected with COVID-19 while being away from home. Again, it makes sense to order Pepsi beverages online during this time of pandemic and the company’s e-commerce effort deserves admiration.

To be clear, Pepsi Philippines is offering more than just soft drinks (Pepsi Cola, Pepsi Max, 7-Up, Mountain Dew, Mug root beer and Mirinda) on their online store. They are also offering such drinks like Gatorade, G-Active, Tropicana (orange juice and coconut juice), Sting energy drink, Premier water, Milkis, Lipton iced tea and more! I should also state that there also these temporary but really attractive online promos that will offer you a good return for your money.

Whether you like soft drinks or iced tea or milk or fruit juices, Pepsi Philippines has it all for you to choose from at their online store and they can deliver it to you if you meet the P300 minimum requirement and if your residence is located within their delivery coverage (South Metro Manila cities of Las Piñas, Muntinlupa and Parañaque plus Laguna cities San Pedro and Biñan, plus Carmona in Cavite province).

In ending this, I encourage readers who want or need drinks from Pepsi to visit their online store at https://pepsiproducts.ph/

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

For Shakey’s Philippines, 2021 will be a bounce-back year

It has been almost fifty years since Shakey’s first opened here in the Philippines and went on to become one of the most defining restaurants that families visit for very delicious meals, especially when it comes to pizza. Shakey’s has over 200 stores (both franchised and owned by the company) nationwide according to details posted in the Shakey’s Philippines website. Its strong presence in the Philippines was confirmed in 2015 when Euromonitor published a report showing that Shakey’s is the market leader in the categories of chained pizza full-service restaurants and in chained full-service restaurants. The results for both categories were 26.7% and 57.7% market shares.

Along the way, Shakey’s Philippines has a sibling business called Peri-Peri Charcoal Chicken which has a growing number of outlets. Inside BF Homes subdivision in Parañaque City, the Shakey’s branch along Aguirre Avenue has a Peri-Peri outlet right beside it.

Of course, the COVID-19 pandemic negatively affected businesses and societies in 2020. It was so severe, the Philippine economy shrank by a record 9.5%. As of this writing, a whole lot of people around the nation remain unemployed and more people fell under poverty.

The year 2021, however, will be different as far as Shakey’s Philippines is concerned. The company just announced that they will open fifteen new Shakey’s branches as well as fifteen new Peri-Peri outlets this year. These are parts of their plan to restart a store network expansion strategy that was put on hold last year due to the pandemic. Below is an excerpt from Shakey’s press release published on Philippine News Agency (PNA).

“For Shakey’s, we are looking to further strengthen the brand’s visibility and awareness, especially in underpenetrated second and third-tier cities outside of Metro Manila. For Peri, there are still a number of unserved markets which don’t have access to the brand’s great-tasting products,” Shakey’s president and chief executive officer Vicente Gregorio said.

Last 2020, the company ended with 245 Shakey’s restaurants, three of which were located abroad, and 34 Peri outlets all located in the Philippines.

It also launched a number of new offerings in select outlets including the ability for guests to ‘Park & Dine’, ‘Park & Order’, eat outdoors, and order R&B milk tea -one of the leading milk tea brands in Singapore.

“With evolving consumer habits brought about by the pandemic, our network expansion strategy has likewise adapted to ensure we maximize both our in-store and out-of-store presence. Our new openings this year will cater not only to our guests’ dine-in preference, but also their increasing need for more convenient and flexible out-of-store options,” Gregorio said.

He said Shakey’s will be unveiling a number of so-called ghost kitchens or kitchen extensions “to further strengthen our presence in delivery” at a time when off-premise channels are gaining prominence.

In the last few months, the company has been piloting a ‘31 Minute Delivery, If It’s Late, It’s Free’ guarantee in select areas in Metro Manila.

Gregorio added the company’s planned expansion this year “will come hand in hand with other exciting new business innovations that will maximize our existing asset base.”

“2021 will definitely be an exciting ‘bounce-back’ year,” he said.

As you can see in the above details, Shakey’s Philippines continues to push forward with their business and strategies even during this COVID-19 crisis. This is indeed encouraging not only for the business-minded people but also to Shakey’s many loyal customers as well as other food enthusiasts who love pizza, pasta and other meals served by the company.

In my experience, Shakey’s always serve very delicious fried chicken, mojos and spaghetti.

As Shakey’s president and CEO Gregorio stated, their company is taking steps on keeping up with the changing consumer habits and, more notably, they are making their business accessible to the consumers. In short, Shakey’s Philippines won’t allow itself to be a victim of change but rather be a part of it and keep on feeding the customers. That being said, 2021 is for them a bounce-back year.

Now that you have read this, I’d like to ask when was the last time you eat inside a Shakey’s? Have you ordered food from them lately? What is the first type of food that comes to your mind when you hear their brand?

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For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673