Tag: tourism industry

DOT Expects Philippines Tourism Growth with Campaign Rebrand

DOT Expects Philippines Tourism Growth with Campaign Rebrand

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The Department of Tourism (DOT) is expecting tourism growth for the Philippines as it makes a serious brand adjustment with its “Love the Philippines” campaign, according to a news report by BusinessWorld.

For insight, the Philippines counted 4.11 million foreign tourist arrivals for 2026 as of August. While the Philippines remains an international tourism weakling as well as an economic weakling among the members of the Association of Southeast Asian Nations (ASEAN), domestic tourism is actually thriving.

To put things in perspective, posted below is an excerpt from the news report of the BusinessWorld. Some parts in boldface…

The Department of Tourism (DoT) said that changing its branding direction in its Love the Philippines campaign will help boost the country’s tourism growth.

“Upon entry into the office, the first mandate that I had carried out was to change the tone of voice of the Department of Tourism with regard to how it communicates to the public,” DoT Assistant Secretary for Branding and Marketing Communications Armand Lorenze “Ren” Sapitan told lawmakers in a House Committee on Appropriations budget hearing.

“We didn’t have to change the members of branding and the marketing team,” he added. “The only thing that we adopted was a change in direction.”

Mr. Sapitan noted that the agency will shift how it approaches the Love the Philippines campaign instead of replacing it through its Discover More to Love program.

“We would not change this campaign because we recognize that the administration only has two years left,” he said. “What we are changing is how we approach the campaign.”

“The way we relate to the people, the way we promote, the way we market our tourism destinations,” he added.

The Discover More to Love program aims to highlight local destinations by partnering with companies, offering travel bundles and discounted offers.

“The Sun Group actually not only invests in marketing, but they also invest in the entire ecosystem,” Tourism Secretary Dita Angara-Mathay explained, citing the agency’s relationship with the private sector.

“The tourist attractions, from hotels, the accommodation, the entire village – that’s the kind of investment that is complete; it’s almost like a subsidy,” she added.

Filipino talents BINI and SB19 were also named as the country’s tourism ambassadors who will support the push for domestic travel.

The DoT earmarked a P4.03 billion budget under the 2027 National Expenditure Program (NEP), down 4.6% or P196 million from the approved P4.23 billion budget for 2026.

Of the proposed budget, P1 billion will fund branding campaigns, mostly for overseas marketing (60%) and domestic efforts (40%).

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think that the Philippines will be able to attract more foreign tourists this year? Do you think the DOT’s recent moves will boost both domestic and international tourism for the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Philippines 2026 Foreign Tourist Arrivals Reach 4.11 Million as of August, U.S. and South Korea Remain Top Markets

Philippines 2026 Foreign Tourist Arrivals Reach 4.11 Million as of August, U.S. and South Korea Remain Top Markets

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With the Peso performing terribly in the global currency market, weakening economic growth, high inflation and fears of an economic recession growing, 2026 has not been good for the Philippines. There is a bright spot in tourism, however, as the Philippines saw its 2026 foreign tourist arrivals reach 4.11 million in the January-August period and the United States and South Korea combined for more than 1.5 million tourist arrivals, according to a news article by the Philippine News Agency (PNA).

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

The Philippines has recorded 4.11 million foreign arrivals from January to August, higher by 3.7 percent compared to the same period last year, the Department of Tourism (DOT) said on Tuesday.

The United States posted the highest number of share at 818,318, followed by South Korea at 727,379, Japan at 350,191, China at 310,088, and Australia at 234,156.

Also making it in the top 10 source markets are Canada with 231,972, Taiwan with 154,957, the United Kingdom with 132,370, Singapore with 126,812, and India with 77,883.

Tourism Secretary Dita Angara-Mathay said the Philippines targets to surpass its 2025 arrival figures to reach between 6.4 million and 6.8 million, or at least 7 million, by the end of 2026.

To achieve this, she said the DOT is intensifying its branding and promotions to reach more tourists in its key source markets.

The DOT is also in active talks with airlines to open up and establish more chartered flights between the Philippines and secondary cities of Korea and China.

DOT Assistant Secretary Ren Sapitan said the agency is also set to sign a contract with a creative agency in November to broaden the country’s marketing efforts and make the Philippines more visible worldwide.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will be able to exceed the 2025 foreign tourist arrivals number by the end of this year? Do you think the DOT is doing a good job to strengthen the Philippines’ attraction of foreign tourists? Considering the Top 10 markets of foreign tourists the Philippines attracted so far, are you convinced that the nation’s hosting of the Association of Southeast Asian Nations (ASEAN) Summit did not create any positive tourism results?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

National Age Group Triathlon, Duathlon And Aquathlon Events In Camotes Island Set On October 24 And 25

National Age Group Triathlon, Duathlon And Aquathlon Events In Camotes Island Set On October 24 And 25

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A full weekend of multisport action in the scenic Camotes Island will happen on October 24 and 25 with the National Age Group Duathlon (NAGD), National Age Group Aquathlon (NAGA) and National Age Group Triathlon (NAGT). Already online registration is ongoing.

A special multisport project by Triathlon Philippines (TriPhil) in partnership with the Province of Cebu, the Municipality of San Francisco, the Municipality of Tudel and the Municipality of Poro, and presented by the Philippine Sports Commission (PSC), the National Age Group Duathlon (NAGD) will start at 6AM of October 24 at Tudela Central School while the National Age Group Aquathlon (NAGA) will take place at 3PM at Santiago White Beach on the same day. The National Age Group Triathlon (NAGT) will start at 6AM on October 25 at Santiago White Beach.

Aerial view of Camotes Island (source: Triathlon Philippines Facebook page).

Race distances for each event are as follows:

National Age Group Duathlon (NAGD) is 10 Km run – 40 Km bike – 5 Km run for Elite and Age Group, 5 Km run – 20 Km bike – 2.5 Km run for Jr. Elite and Age Group, 3 Km run – 10 Km bike – 1.5 Km run for Under-15, 400 M run – 1 Km bike – 200 M run for 6-years-old and under, 800 M run – 2 Km bike – 400 M run for 7-8 years old, 1 Km run – 6 Km bike – 500 M run for 9-10 years old, and 2 Km run – 8 Km bike – 1 Km run for 11-12 years old.

National Age Group Aquathlon (NAGA) is 400 M swim – 2.5 Km run for Under-15, 50 M swim – 200 M run for 6-years-old and under, 100 M swim – 500 M run for 7-8 years old, 200 M swim – 1 Km run for 9-10 years old and 300 M swim – 1.5 Km run for 11-12 years old.

National Age Group Triathlon (NAGT) is 1.5 Km swim – 40 Km bike – 10 Km run for Elite and Age Group, 750 M swim – 20 Km bike – 5 Km run for Jr. Elite and Age Group, 500 M swim – 10 Km bike – 2.5 Km run for Under-15, 50 M swim – 1 Km bike – 400 M run for 6-years and under, 100 M swim – 2 Km bike – 800 M run for 7-8 years old, 200 M swim – 6 Km bike – 1 Km run for 9-10 years old and 400 M swim – 8 Km bike – 2 Km run for 11-12 years old.

Registration online is happening right now for the three multisport events that will be hosted by Camotes Island.

For details regarding registration fees, race categories, race kit inclusions, Camotes Island accommodations and more, click https://register.raceya.fit/event/nag2026camotes

When it comes to race registration, be reminded that a RaceYa account is needed. First-timers can easily make their respective RaceYa accounts online. Deadline for registration is on September 20, 2026, or until the slots last.

For more triathlon and multisport updates, visit https://www.facebook.com/TriPhil.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Vietnam Attracts 12.3 Million Foreign Tourists In 1st Half Of 2026

Vietnam Attracts 12.3 Million Foreign Tourists In 1st Half Of 2026

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Tourism in Vietnam continues to boom as the nation attracted more than twelve million foreign tourists in the first half of this year, according to a news report by VnExpress.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam received 12.3 million international visitors in the first six months of the year, a 14.9% increase from the same period last year, fueled by the country’s reputation as a safe destination amid global geopolitical uncertainty.

In the second quarter alone, the number of foreign visitors to Vietnam reached 5.49 million, up 18.2% year-on-year, according to the General Statistics Office.

Mainland China remained the largest source of visitors so far this year with 2.69 million, followed by South Korea with 2.1 million. The rest of the top 10 were Russia, Taiwan, the U.S., Cambodia, India, Japan, the Phillippines and Australia.

The Vietnam National Administration of Tourism attributed the strong growth to the country’s reputation as a safe and stable destination amid global political uncertainty.

Let me end this piece by asking you readers: What is your reaction to this development? What do you think makes Vietnam very attractive to visitors from around the world? Have you thought about visiting Vietnam soon?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Tourism’s Contribution To Philippines GDP The Lowest In 3 Years

Tourism’s Contribution To Philippines GDP The Lowest In 3 Years

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Given the fact that the Philippines has been having trouble attracting foreign tourists and their money, it has been confirmed that the tourism industry’s contribution to the national economy in 2025 fell down to a 3-year low, according to a news report by BusinessWorld. For insight, the Philippines attracted 5.94 million foreign tourists in 2025 while Indonesia attracted 15.39 million, Vietnam attracted a record-high 21.2 million and Thailand attracted almost 33 million.

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

THE TOURISM industry’s contribution to the Philippine economy fell to its lowest level in three years in 2025, weighed down by weaker tourism spending by foreign visitors, according to data from the statistics agency.

Preliminary data from the Philippine Statistics Authority (PSA) showed tourism’s direct gross value added (TDGVA) accounted for 8.1% of the gross domestic product (GDP) in 2025, down from 8.7% of GDP in 2024.

This was tourism’s lowest contribution to the national output in at least three years or since 2022 when it contributed 6.3% to the country’s GDP.

The country’s TDGVA was estimated at P2.27 trillion last year, down by 1.4% from the revised P2.3 trillion in 2024.

The TDGVA measures the value generated from various tourism-related activities and is based on the results of the Philippine Tourism Satellite Accounts report, which the PSA compiles from the Department of Tourism.

Tourism Congress of the Philippines President James M. Montenegro said the drop reflected external pressures, structural constraints and a weaker recovery in international tourism relative to the rest of the Philippine economy.

“While domestic tourism remained resilient, inbound tourism weakened significantly in 2025, which pulled down overall tourism value creation,” Mr. Montenegro said in a Viber message.

He said a major factor was the slower-than-expected recovery of inbound tourism from key Asian markets such as China and India even after the Philippine government eased visa requirement for Chinese and Indian nationals.

Mr. Montenegro said another challenge is the Philippine tourism industry’s ability to remain competitive in attracting foreign tourists. He said the Philippines should prioritize making key destinations more accessible to major regional markets.

“Many neighboring countries accelerated aggressive tourism recovery programs, including visa-free access, expanded airline incentives, stronger destination marketing, and airport infrastructure improvements. The Philippines continued to face challenges in air connectivity, airport capacity, inter-island transport efficiency, and tourist friction points,” Mr. Montenegro said.

He said that while the Philippines’ tourism sector has one of the highest contributions to GDP in Southeast Asia, it continues to lag behind regional peers in attracting tourists.

Let me end this post by asking you readers: What is your reaction to this recent development? Were you surprised that the Philippines remained weak on attracting foreign tourists even though some reforms were implemented? Do you think the local tourism authorities should focus more on domestic tourism which itself remains strong and growing? What are the biggest hassles that tourists experience here in the Philippines when it comes to traveling by air, sea and land today?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco