Singapore emerged as the best among the economies of Southeast Asia in the 2026 Travel and Tourism Development Index of the World Economic Forum (WEF), according to a news report of VnExpress. Globally, Singapore ranked 13th in a field of 110 economies.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Singapore ranked 13th among 110 economies in the World Economic Forum’s 2026 Travel and Tourism Development Index, the highest position among ASEAN.
Thecity state scored 4.89 points, up 3.4 percentage points from 2024 in the biennial rankingreleased on Friday by the World Economic Forum, an international advocacy non-governmental organization and think tank based in Switzerland.
Indonesia ranked at 23rd, followed byMalaysia at 26th,Thailand at 38th,Vietnam at 52nd, thePhilippines at 57th, andLaos at 75th.
Theindex measures factors and policies that enable sustainable and resilient development of tourism like business environment, safety and health conditions, price competitiveness, air transport infrastructure, ground and port infrastructure, tourist services and infrastructure, natural resources, and cultural resources.
Singapore received high scores in business environment, safety and security, travel policy and enabling conditions, and infrastructure and services.
Singapore, the second largest economy in Southeast Asia after Indonesia by nominal GDP, is known for its strict laws and low crime rates. It has earned (its) reputation as one of the safest countries in Asia.
The city-state isramping up investment in large-scale tourism infrastructure as it seeks to strengthen its position as a leading travel and business hub in Asia.
The government announced a S$740 million (US$584 million) tourism funding package, more than twice the S$300 million allocated under the Tourism Development Fund in 2024, in May to strengthen industry resilience until 2040.
Let me end this piece by asking you readers: What is your reaction to this development? Have you visited Singapore over the past twelve months? Do you think Singapore can keep innovating and improving itself on tourism development?
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/and on Instagram at https://www.instagram.com/authorcarlocarrasco
For Capital Economics, the economic growth of the Philippines will end up disappointing by finishing below the national government’s targets until the middle of 2028, according to a news report by the Manila Bulletin. Capital Economics also sees the inflation rate of the country reaching 5.6% this year.
To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface…
The Philippine economy is expected to “disappoint” until the end of the Marcos Jr. administration in 2028 as the lingering effects of the energy shock, weak business confidence, tighter fiscal policy, and El Niño weigh on recovery, according to think tank Capital Economics.
In a report last Tuesday, Sept. 29, Capital Economics forecast Philippine gross domestic product (GDP) growth at just three percent in 2026, before picking up to 4.5 percent in 2027, and 5.5 percent in 2028.
Capital Economics’ forecasts for 2026 and 2027 fall short of the government’s downgraded economic growth targets of 3.5 to 4.5 percentand five to six percent, respectively, while the 2028 projection falls within the five- to six-percent target but remains below the economy’s estimated potential annual growth of about six percent.
Despite the gradual recovery, Capital Economics noted that its growth forecasts for the Philippines from 2026 through 2028 remain below consensus estimates.
“The Philippines has been among the hardest hit economies globally by the energy shock and the recovery will be sluggish,” Capital Economics said.
The think tank noted that the Philippine economy was already on weak footing, even before the global energy crisis caused by the war in the Middle East, due to the fallout from the multibillion-peso flood-control corruption scandal. As such, GDP growth slowed further to a post-pandemic low of 2.3 percent year-on-year in the second quarter.
Capital Economics also cited that the second-quarter GDP expansion was the weakest outside the Covid-19 pandemic and the global financial crisis in 2008 to 2009, while pointing to more timely indicators such as purchasing managers’ indexes (PMIs), which have provided mixed signals on economic activity in the third quarter.
The Philippine economy grew by an average of 2.6 percent during the first half of 2026, well below the government’s full-year growth target.
Capital Economics sees elevated global energy prices keeping Philippine inflation above six percent for the rest of the year, which the think tank said would dampen consumer spending.
Headline inflation eased slightly to 6.1 percent last August, but the Bangko Sentral ng Pilipinas (BSP) expects the September rate to settle within the 6.4- to 7.4-percent range, potentially accelerating amid higher oil and food prices, plus a weaker peso.
Inflation averaged 5.2 percent during the first eight months of 2026, way above the government’s two- to four-percent target band for manageable year-on-year consumer price hikes.
Capital Economics expects Philippine inflation to average 5.6 percent this year, before easing to a within-target three percent next year and 2.3 percent in 2028.
Let me end this post by asking you readers: What is your reaction to this recent development? Considering all the factors and what has happened economically over the past six months, are you convinced that there is no way to boost the nation’s economic growth this year? Do you think the government has been negligent with economic management? Do you find it ironic that as host of the ASEAN Summit, the Philippines is looking like the economic weakling of ASEAN?
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/and on Instagram at https://www.instagram.com/authorcarlocarrasco
New Asahi Group Subic Trading Corporation – a dynamic commercial vehicle dealership and direct importer specializing in reconditioned Japanese surplus trucks and other types of industrial machines – formally inaugurated its P50 million facility inside the Subic Bay Freeport Zone (SBFZ), according to the official announcement by the Subic Bay Metropolitan Authority (SBMA).
To put things in perspective, posted below is an excerpt from the official announcement. Some parts in boldface…
Reflecting the robust growth of the trucking industry within the Freeport zone, New Asahi Group Subic Trading Corp. inaugurated its PHP 50-million expansion facility at the Tipo Hightech Eco Park (THEP) on September 21, 2026.
“The Subic Bay Metropolitan Authority (SBMA) takes great pride in developments like this,” said SBMA Chairman and Administrator Eduardo Jose L. Aliño. “A Freeport’s strength lies in the enterprises that choose to invest, expand, and remain within its borders.”
Aliño noted that New Asahi Group’s decision to consolidate its expertise in sourcing, importation, reconditioning, fabrication, and after-sales support under the Apex Trucks brand, and to do so here in Subic, is a strong vote of confidence in both the Freeport and the favorable business (climate) that the SBMA diligently maintains.
The expansion spans 5,231.60 square meters within THEP and is projected to create 25 additional jobs. Thefacility will handle importation, exportation, transshipment, warehousing, rebuilding, and trading of trucks, buses, as well as heavy and industrial equipment.
New Asahi Group Subic Trading Corporation specializes in the dealership and importation of commercial vehicles, focusing on reconditioned Japanese trucks, heavy equipment, and industrial machinery. Operating under the Apex Trucks name, the company is involved in the import, export, transshipment, storage, rebuilding, and wholesale of trucks, buses, heavy and industrial equipment, along with new and used spare parts and accessories.
The inauguration ceremony was graced by prominent figures including SBMA Chairman Eduardo Jose L. Aliño; New Asahi Group Chairman Ahamed Mohamed Mohamed Hussain; President Shukry Hussain; CEO Riza Nazeer; SBMA Senior Deputy Administrator for Business & Investment Barney W. Lee III; and Olongapo City Mayor Atty. Rolen C. Paulino, Jr., who collectively led the ribbon-cutting.
Representatives from the Embassy of Sri Lanka in the Philippines, along with Xantheng (Subic) International Corporation (XSIC) President Simon Su and XSIC Vice-President for Operations Kelly Uy, were also in attendance.
Subic Bay Freeport Zone continues to manage a consistent inflow of truck and heavy equipment imports through its major locators.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you feel confident that this expansion inside the SBFV will inspire the remaining freeport investors to maintain their operations?
Economic cooperation and growth between the Philippines and Greece got boosted recently as a result of the Subic Bay Metropolitan Authority (SBMA) and Hellenic ASEAN Business Council (HABC) formally signing the Memorandum of Understanding (MOU) which sealed a strategic partnership, according to the official announcement by the SBMA. As of this writing, five foreign companies have expressed interest to invest within the Subic Bay Freeport Zone.
To put things in perspective, posted below is an excerpt from the official announcement. Some parts in boldface…
The Subic Bay Metropolitan Authority (SBMA) and the Hellenic ASEAN Business Council (HABC) have formalized a strategic partnership through a Memorandum of Understanding (MOU) to enhance economic cooperation and growth between Greece and the Philippines.
The MOU was signed on 17 September 2026 at Building 225 in Subic Bay Freeport by SBMA Chairman and Administrator Eduardo Jose L. Aliño and HABC Chairman Nick Stasinopoulos.The agreement aims to promote bilateral trade, investment, tourism, logistics, maritime cooperation, infrastructure development, and sustainable economic growth, leveraging active engagement from both private sectors and institutional partners.
This collaboration will spotlight investment opportunities within the Subic Bay Freeport Zone (SBFZ) and facilitate business matching, trade delegations, and commercial ventures in key sectors. Specific areas of focus includeshipbuilding, ship repair, port operations, logistics, marine maintenance, tourism, cruise terminal development, and waterfront enhancements.
“Subic Bay has evolved into one of the Philippines’ premier investment and economic hubs,” said Aliño. “We are proud to welcome HABC and the broader Hellenic business community as partners in this promising new chapter. This agreement represents a shared commitment to fostering enduring ties that will benefit both our nations for years to come.”
Stasinopoulos emphasized the significance of the pact, noting, “Today’s signing marks a vital milestone in strengthening the relationship between Greece and the Philippines. Our partnership builds on ongoing dialogues, visits, and direct exchanges between both sides.”
Highlighting the maritime sector’s role, he added, “The synergy between our countries is undeniable — Greece is home to the world’s largest maritime communities, while the Philippines is a key contributor to the global maritime workforce. Subic Bay has emerged as a crucial maritime and economic hub, integrating port operations, logistics, manufacturing, and investment.”
The HABC chairman outlined the council’s objectives under the agreement: “We aim to facilitate greater exchanges between Greek and Philippine maritime stakeholders, identify mutual investment opportunities, foster business partnerships, and encourage the sharing of knowledge and expertise.”
Five companies have already expressed interest in investing within the SBFZ, including ERMA Tech Group, a global leader in sustainable maritime technologies specializing in decarbonization, water and wastewater treatment, and marine equipment solutions. Also among the interested investors is Fontanakis Ship Repair, a Piraeus-based Greek company specializing in ship repairs, dry-docking services, engineering studies, and yacht building and restoration.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you feel confident that trade and cooperation between Greece and the Philippines will create positive economic impact in the near future? Do you think this will make the Subic Bay Freeport Zone even more attractive to foreign investors?
In its latest move on reforming immigration, Japan has officially revised its guidelines for granting permanent residency to foreign nationals and these will take effect in April 2027, according to a news report by Kyodo News. Guidelines include Japanese language-proficiency and having an above-average income compared with Japanese households.
To learn about the events that preceded the new residency fees, click here, here and here.
To put things in perspective, posted below is the excerpt from the Kyodo News report. Some parts in boldface…
Japan’s immigration agency on Thursday revised its guidelines for granting permanent residency to foreign nationals, requiring applicants to have an income above the average for Japanese households and demonstrating a certain level of projected pension benefits.
The revised guidelines, which are set to take effect in April 2027, also require applicants to demonstrate Japanese-language proficiency at the level of an “independent user.”
The income requirement will be applied retroactively to applications made from April 2026 onward, as the immigration authorities aim to ensure that foreign applicants are financially independent. The average annual income per household was around 5.75 million yen ($36,500) in 2024.
The government of Prime Minister Sanae Takaichi has been seeking to tighten regulations on the acceptance of foreign nationals. Fees for residence status applications were also hiked sharply on Thursday.
Applicants will also be required to have projected pension benefits equivalent to those payable after 30 years of enrollment in the employees’ pension program at their income level at the time they apply.
In principle, applicants must have lived in Japan for more than 10 years to qualify for permanent residency.
Previously, spouses of Japanese nationals or permanent residents could obtain permanent residency if they had been married for at least three years and had resided in Japan for at least one year.
However, the revised guidelines raise those thresholds to five years of marriage and three years of residence.
The Immigration Services Agency received around 5,000 public comments since it unveiled the draft guidelines in August.
Let me end this piece by asking you readers: What is your reaction to this development? Are you convinced that the Japanese government is executing the right moves with the revised guidelines? Do you think this latest immigration reform by Japan could inspire other nations to follow suit? What do you think could be the reasons why foreigners want to live permanently in Japan without following their rules, without paying their bills and without learning the Japanese language?
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/and on Instagram at https://www.instagram.com/authorcarlocarrasco
Remember a few years ago when the Department of Tourism (DOT) unveiled an ambitious plan to establish the Philippines as a major tourism player in Asia? A lot has changed since then as economic growth of the country has slowed down tremendously and there is not much it can do to compete with others when it comes to attracting a lot of foreign tourists. That said, the DOT under its new leader is not only doing a campaign rebrand but also a notable adjustment of its strategy toward investment, jobs and connectivity, according to a news report by The Daily Tribune.
To put things in perspective, posted below is an excerpt from the news report of The Daily Tribune. Some parts in boldface…
The Department of Tourism (DOT) is shifting its focus beyond visitor arrivals, placing greater emphasis on investments, infrastructure, connectivity, jobs and higher tourism revenues as it seeks to build a more competitive and sustainable industry.
Tourism Secretary Dita Angara-Mathay said the agency is pursuing an investment-driven and people-centered approach as the sector continues to make a significant contribution to the economy.
The Philippine Statistics Authority (PSA) reported that tourism accounted for 8.1% of the economy in 2025, generating P2.27 trillion in Tourism Direct Gross Value Added and supporting 7.70 million jobs.
“We want to be defined as an agency that’s proactively taking the lead in tourism readiness. This means strengthening our airports and gateways, improving our physical tourism infrastructure, and expanding air connectivity, so our visitors can move seamlessly across the country,” Angara-Mathay said.
The DOT is working with the Department of Transportation and other stakeholders to expand flights and establish air and sea links with strategic and emerging markets. From January 1 to May 19, international air seats on direct inbound flights reached 7.78 million, up 8.31% from the same period in 2025.
China was among the fastest-growing markets, with 310,000 arrivals during the period, up 69.15% year-on-year. The Philippines also secured expanded air services with Türkiye, doubling Manila-Istanbul flights to 14 weekly and opening frequency rights for secondary gateways.
To attract more investment, the DOT is implementing programs focused on tourism investment readiness, intelligence, accountability and strategic investor engagement. It has also begun developing partnerships in Japan, including potential projects involving a specialty medical clinic and telecommunications infrastructure in underserved destinations.
The agency is also pushing for a larger tourism marketing budget, with about 70% of its planned 2027 marketing allocation expected to go toward digital campaigns and media placements.
At the same time, the DOT is expanding support for tourism MSMEs through partnerships with Klook, GCash, Viber, Mastercard and Visa, while strengthening accreditation, workforce training and tourism data systems.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT will be able to make the tourism sector of the Philippines more attractive towards investors and large businesses that could potentially add a lot of economic value? How many news tourism jobs do you think could be created by the middle of 2028?
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/and on Instagram at https://www.instagram.com/authorcarlocarrasco
With its booming tourism industry and the economic gains it has achieved so far, Vietnam was named as Asia’s leading destination during the 2026 World Travel Awards beating the likes of regional rivals Thailand, Malaysia, Singapore and Indonesia, according to a VnExpress news report. In fact, this is not the first time Vietnam achieved this particular honor and there were other awards won as well.
To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…
Vietnam has been named Asia’s leading destination at this year’s World Travel Awards, adding another tourism accolade to the country’s growing reputation.
It beat regional tourism hubs including Thailand, Malaysia, Singapore and Indonesia toretain the title for a sixth consecutive year.
A series of popular tourism hubs in Vietnam were also honored at different categories, the World Travel Awards Asia & Oceania organizers announced at a gala ceremony on Sunday.
Vietnam’s southern metropolis overtook Singapore, China’s Shanghai and Hong Kong to become “Asia’s leading business travel destination.”
Hanoi was named “Asia’s leading city break destination”while Tam Chuc Complex in the northern province of Ha Nam, around one hour and (30-minute) drive from the capital, was voted “Asia’s leading cultural tourist attraction.”
Ta Xua, one of the highest mountain peaks in Vietnam at over 2,800 m above sea level, was voted“Asia’s leading emerging tourism destination”for the first time. It has a cool climate all year round and is known as a cloud hunting destination from October to April.
Northern highlands town Moc Chau was named “Asia’s leading regional nature destination.” Phong Nha – Ke Bang National Park in central Vietnam was voted “Asia’s leading national park.”
The 900-square-kilometer national park, which UNESCO recognized as a global heritage site in 2003, is home to over 300 caves and grottoes that date back some 400 million years, including the world’s largest Son Doong.
Let me end this piece by asking you readers: What is your reaction to this development? Do you think Vietnam and its tourist sites deserved the tourism awards it received this year? Have you toured Vietnam extensively this year? What is the most astonishing tourism destination you have visited there in Vietnam? Do you think Vietnam still has a long way to go to solve its tourism labor shortage?
Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/and on Instagram at https://www.instagram.com/authorcarlocarrasco
Very recently, the Alabang Hills Village Association (AHVA) announced that a new pickleball court inside their village has opened and is already available for use on a first-come, first-served basis. The association also revealed booking information, and they are currently setting up the booking application for the pickleball court which is located at the Phase 2 park located along Legazpi street.
The pickleball court inside Alabang Hills Village. It is located at the Phase 2 park along Legazpi street.
To put things in perspective, posted below is an excerpt from the official announcement of AHVA. Some parts in boldface…
We are excited to announce that our new pickleball court is officially complete and ready to use.
Starting today, the court is available for use on a first-come, first-served basis. Please be mindful of the following guidelines on the new rates, court limit and play time:
A. NEW RATES: P400.00 per hour, without lights; P500.00 per hour, with lights & use of hurricane ceiling fan.
B. COURT LIMIT: 1 lot, 1 booking per day
C. PLAY TIME: Maximum of 2hours/booking per day
D. NOT ALLOWED: Placing of stage, chairs, tables and other heavy objects inside the court
UPCOMING RESERVATION & BOOKING SYSTEM: To make court access smoother and fair for everyone, we are currently setting up a booking application for the (pickleball) courts and all sports facilities.
LAUNCH TIMELINE: The App Booking System will go live in 3-4 weeks.
PROCEDURE: We will send out step-by-step registration instructions and details on how to reserve your timeslots prior to the app launch.
Until the Booking App is officially live,please continue to make your bookings manually by proceeding to the admin office for reservation and payment.
Reservation should be made 3 days prior to actual date & time of use. No reservation will be accepted beyond this schedule.No block reservations.
For inquiries, contact the AHVA at landline number 8850-8254.
Let me end this post by asking you readers: If you are a resident of Alabang Hills Village, are you or your neighbors actively playing pickleball?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
The anticipated Swiss challenge bidding for the Subic Bay International Airport (SBIA) has been reset once more as the Subic Bay Metropolitan Authority (SBMA) extended again the deadline for the submission of comparative proposals as a result of making corrections on bidding parameters, according to a BusinessMirror news report.
To put things in perspective, posted below is an excerpt from the BusinessMirror report. Some parts in boldface…
The Subic Bay Metropolitan Authority (SBMA) has again extended the deadline for the submission of comparative proposals for the Subic International Airport (SIA) project after making corrections on bidding parameters for the P6.2 billion project to transform the Subic airfield into a modern high-capacity cargo and logistics hub.
In a bid bulletin, theSBMA Prequalification, Bids and Awards Committee (PBAC) said it will issue the final draft PPP (public-private partnership) contract or final bid bulletin on October 15, instead of September 29as scheduled earlier.
Consequently, theopening of qualification documents from bidders will be held on November 16, instead of October 29, the SBMA-PBAC added.
Therevised bidding schedule came about alongside corrections made by the SBMA on the bid parameters that defined the guaranteed fixed annual payment for the 25-year development contract.
The SBMA-PBAC clarified that while the base concession remittance amount submitted by the challenger for Contract Year 1 shall apply to the first seven years, the same shall be subject to an annual escalation of 1.5 percent beginning Contract Year 8 until its expiry on the 25th year.
The PBAC also clarified that the bid amount should be expressed as a fixed amount in Philippine pesos, and not as a percentage.
Following the revised bidding schedule, the SBMA also set the deadline for payment of participation fees by challengers at seven calendar days before the deadline of submission and opening of the comparative proposals.The participation fee has been set at the non-refundable amount of P1.4 million.
This was thesecond extension made for the bidding after the formal launch of the Swiss challenge for the Subic airport project on April 28 this year.
The SBMA opened the Subic airport project for comparative proposals, or Swiss challenge, after approving the unsolicited proposal by original proponent Cerberus Asia Pacific Investments LLC.
Cerberus Asia Pacific, a key affiliate of the New York-based alternative investment firm Cerberus Capital Management, presented its original proposal to the SBMA on March 26 last year.
The project includes therehabilitation and comprehensive upgrading of existing facilities to restore them to full operational condition; operational and infrastructural improvements to enhance airport safety and regulatory compliance; and development of new airport infrastructure and acquisition of equipment to expand airport capacity, improve operational efficiency, and support new service offerings.
Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the corrections made by the SBMA will turn out final and legally sound so that the bidding can finally push through?
For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagement, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Atari Console and Games Print Ad
Back in the 1980s, this was simple and yet exciting to look at.
Back in the 1980s, the styles of video game advertising were very different. Back then, Atari was the market leader on console gaming with the Atari 2600 and they had a lot of video games made for it. As such, the above print ad showing the console and the video games (with the front covers of the game boxes) was typical of the era and it was captivating to look at. By today’s standards, the ad looks simple but it still has the appeal to lure gamers.
2. Shark Attack North American Arcade Flyer
The front.
The rear.
Remember long ago when Steven Spielberg’s Jaws made some people afraid of sharks and the sea? Jaws was a massive blockbuster, and it was influential to the public. A few years later, Universal Pictures pushed through with Jaws 2 without Spielberg, and it also was a huge commercial hit. By the start of the 1980s, creature feature films inspired by Jaws were released and pop culture itself was influenced. In 1981, the obscure arcade outfit Pacific Novelty Manufacturing released their game Shark Attack in arcades. To promote the game, the company came up with an arcade flyer that had a comedic touch on the text descriptions while featuring a pretty blonde fashion model posing as the diver. The front of the flyer had the arcade cabinet, the model and an exaggerated artwork of a shark holding a knife and a fork. On the rear, the sexiness was ramped up with a shot of the model’s behind (plus more pictures of the model herself). This is indeed an amusing and funny arcade flyer.
3. Centipede North American Arcade Flyer
This was designed with arcade operators in mind.
When Atari released Centipede in arcades in 1981, it attracted a lot of gamers and became a huge commercial hit. Part of its success is linked with the strategic promotions Atari committed, and the above arcade flyer is one of the variants of Centipede flyers. The one above shows an illustrated centipede carrying a coin in its mouth and in the background are two different arcade cabinets plus a cocktail table machine (for those who want to play Centipede while sitting down). This particular arcade flyer of Centipede emphasizes the popularity of the game and there are different types of machines that arcade operators can choose from. At the same time, this old flyer remains amusing to look at.
4. Rambo Famicom Japanese Print Ad
Using this iconic imagery of Sylvester Stallone as Rambo was a very smart move.
When it comes to Hollywood action movies of the 1980s, Sylvester Stallone was highly successful, and he impacted American pop culture with the Rocky and Rambo films. By 1985, Stallone struck gold with Rambo: First Blood Part II which made over $300 million worldwide. Considering the Cold War theme and ambitious action scenes of the movie, it was clear for Japanese game developer Pack-In-Video to make an official video game adaptation of Rambo: First Blood Part II for the Nintendo Family Computer (Famicom) in the form of a 2D side-scrolling adventure game. The said game was simply titled Rambo and to promote it, the company came up with the above Japanese print ad that had the iconic Rambo image of Stallone holding the rocket launcher, and a few screenshots of the game itself. If you look closely at the lower-right corner, you will see a cartoonish hand-drawn art of the Rambo character with a bow and arrow. Considering how very popular Stallone, his character and the movie were, it made a lot of sense to promote the Rambo Famicom game like this in Japan.
5. Gyruss Family Computer Disk System Japanese Print Ad
Gyruss was Konami’s first-ever game developed for the Famicom Disk System of Nintendo.
In 1983, Konami released Gyruss, a science fiction tube shooter designed by Yoshiko Okamoto. The game was a huge arcade hit and it really attracted a lot of players who enjoyed the unique game design and spaceship shooting. Konami licensed the game to a few companies which resulted in the creation and release of Gyruss ports for different consoles and home computer systems. In 1988, Konami released an enhanced Gyruss port for the Family Computer Disk System of Nintendo. To promote the Famicom Disk System port, Konami came up with a print ad that had a nicely detailed painted artwork of a spaceship (representing the player) about to hit incoming enemies deep in space, 3 screenshots and the official price and release date displayed. The artwork is still captivating to look at and the port itself features major overhauls that arguably made it better than the arcade original. Konami really went the extra mile for this Gyruss port.
6. Operation Thunderbolt Japanese Arcade Flyer
Great looking artwork on the front.
The rear.
Following the huge success of Operation Wolf, Taito went on to make the sequel military shooter Operation Thunderbolt which was named after the 1977 movie that itself was based on the real-life Entebbe raid of 1976. To promote the game, the company came up with a pretty compelling arcade flyer for the Japanese market. The front has a detailed painted artwork that emphasizes the conflict between soldiers and Islamic terrorists in the Middle East. The rear has technical details of the arcade cabinet, several phone numbers and hand-drawn art of the terrorists (they easily remind me of Palestinian terrorists) clearly called the enemies. While the listing of phone numbers on the rear was very unusual, this old arcade flyer still looks great. Operation Thunderbolt went on to achieve huge commercial success in the arcades and later on consoles. It was one of the highest grossing arcade games in Japan in 1989.
7. Batman Returns North American Print Ad
Sega’s clever print ad promoting the Sega CD game of Batman Returns.
Batman Returns was a big hit in cinemas in 1992 although it never came close to matching the success of its 1989 predecessor. When it comes to video games, Batman Returns was even more ambitious as there were different game adaptations on different platforms. For the Sega CD Batman Returns game, Sega came up with the above ad that strongly featured photos of Michael Keaton as Batman, Michelle Pfeiffer as Catwoman and Danny DeVito as the Penguin with a stylish dark background and four screenshots of the game. The line “Batman Returns…on Sega CD” was really catchy and ultimately the game itself was very notably an expanded version of the Sega Genesis version with selected video footage from the film. As Sega had the license to make Batman Returns games for its platforms, this print ad is absolutely an attention-grabber.
8. Super Star Wars: Return of the Jedi North American Print Ad
The Force is with the handheld gamers.
If there is anything notable about Star Wars in the 1990s, it is the fact that there is a lot of merchandise, comic books, video games, books and other licensed products released long after 1983’s Return of the Jedi which itself was perceived to be the last of the film franchise. In the mid-1990s, ports of Super Star Wars: Return of the Jedi were released on the competing handheld platforms Nintendo Game Boy and Sega Game Gear. This particular single-page ad has a nice visual design that captured the vibe of the movie (which I saw as a young boy in 1983) and it made handheld gaming look cool.
9. Elevator Action Returns Japanese Print Ad
Did you play Elevator Action Returns on the Sega Saturn?
In 1994, Taito struck gold with the release of Elevator Action Returns in Japanese arcades. The sequel was a big hit for the company and they eventually released a console port on the Sega Saturn only in Japan. For promotion, a print ad was made using the official painted artwork while also showing the screenshots and other details about it running on the Saturn (which itself was a powerful 2D sprite machine). Just looking at this old ad brings back the excitement of Elevator Action Returns and I now have a digital copy of it on my Xbox Series X.
10. Jade Cocoon: Story of the Tamamayu North American Print Ad
A very ambitious print ad promoting Jade Cocoon in North America.
By the late 1990s, Japanese role-playing games (JRPG) really became popular on gaming consoles in America which arguably was the result of the massive global success of Final Fantasy VII. In 1999, there were a lot of JRPGs that got released on PlayStation and publisher Crave Entertainment literally pounced on American gamers’ interest on JRPGs by releasing Jade Cocoon: Story of the Tamamayu. Crave aggressively promoted the game and the result was this 2-page print ad that emphasized the game concept (developed by Genki), showed screenshots of the game, and displayed artworks that fans of Studio Ghibli anime productions can recognize. While Jade Cocoon: Story of the Tamamayu never became a massive commercial hit because of the low print run, there is no denying that its print ad was one of the most visually appealing ads of 1999. The ad alone made it look very ambitious.
11. Konami LaserScope North American print ad
Did you get excited after seeing this Konami LaserScope print ad? Do you know anyone who bought the peripheral?
In 1990, this print ad of Konami’s LaserScope appeared in comic books and several other publications. The LaserScope was a gaming peripheral designed for use on the Nintendo Entertainment System (NES) complete with compatibility with existing games that were made to support the NES Zapper. The ad even boasted a voice-activated firing feature and a hands-free approach on playing NES games. While the ad boasted that players will have the most powerful voice in video games, the LaserScope itself was a very flawed and badly optimized device. Apart from having a built-in microphone that was oversensitive, tracking targets was a chore requiring constant head-turning which in turn made the gameplay experience very tiring and frustrating. This old ad promised a lot and the LaserScope was a catastrophe. When was the last time you bought hardware from Konami?
