Tag: 2D sprites

Retro Gaming Ads Blast – Part 46

Retro Gaming Ads Blast – Part 46

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Frogger Print Ad

Do you find this old ad humorous?

When Frogger was first released in video arcades in 1981, it easily attracted countless gamers offering them bouts of fun and the video game critics were very impressed with it. Considering its massive arcade success, it was unsurprisingly ported to the game consoles and home computers of the time. Parker Brothers secured the license for cartridge versions and the company produced Frogger ports for not just the Atari 2600 but also the Atari 7800. This print ad they came up with had a deliberate cartoony artwork (with a touch of humor) and an artist created a hand-drawn illustration intentionally made to resemble a screenshot from the game. I saw this ad a number of times when I read comic books in 1982.

2. The Legend of Kage Japanese Arcade Flyer

Action and excitement in ancient Japan!

In my life, I never had the opportunity to play the original arcade version of The Legend of Kage and ended up playing only the Nintendo Family Computer (Famicom) port. Behind the scenes, Taito itself came close to preventing The Legend of Kage from being released in the arcades. The company placed it in a certain game show where it received praise by many which prompted Taito to give it a full arcade release. To promote the game, the Japanese arcade flyer had lively hand-drawn artwork that perfectly reflected what the game is about, who the playable hero is and what ancient Japanese setting was used. Fortunately for Taito, The Legend of Kage became a huge commercial hit and this led to the production of ports for different consoles and computers.

3. Hyper Olympic Japanese Arcade Flyer

Arguably the best track and field game ever made for the arcades.

In 1983, Konami released their summer Olympics-inspired arcade game Hyper Olympic (titled Track & Field in other parts of the world) which offered players the opportunities to compete in a series of events with emphasis on pressing the buttons as quickly as possible. The arcade flyer Konami came up with featured fine-looking hand-drawn artwork showing athletes competing in track and field events (with the types of events displayed at the top-most part of the flyer) while showing just one screenshot (lower right) and displaying the officially 1984 Los Angeles Olympics logo (lower left). In my view, this old arcade flyer does a good job promoting both the arcade game as well as the 1984 Olympics itself. Too bad nobody makes this kind of arcade flyer anymore.

4. Terra Cresta Japanese Arcade Flyer

Did you ever play Terra Cresta in the arcades in Japan?

Nichibutsu, which produced a lot of arcade games that were released only in Japan, released Terra Cresta in Japanese arcades in 1985. It turns out Terra Cresta is a sequel to their 1980 game Moon Cresta which itself was their first big arcade hit game. Nichibutsu literally loaded the front of Terra Cresta’s arcade flyer with lots of visuals and details. As you can see, seven screenshots of the game were displayed (each with descriptive text), a fancy looking artwork that emphasized the science fiction setting, some English descriptive text, the cocktail table arcade machine and a pretty Japanese lady wearing an aerobics outfit with legwarmers (popular in the 1980s). This flyer truly has a strong 1980s flavor.  

5. Sega Master System European Print Ad

From the early days of Sega’s console business.

After many years doing arcade games, Sega made the bold decision to start competing in console gaming with the release of the SG-1000 in 1983 in Japan. Even though Nintendo was a very tough competitor with the best-selling Famicom, Sega did not give up and proceeded to launch their console in America and Europe referred to as the Master System. In a serious attempt to gain customers specifically in England, Sega made a print ad showcasing a family sitting in front of a TV set with the young boy playing a racing game on a Master System. Looking at how the descriptive text was presented, it was clear that Sega emphasized bringing the arcade game experience into the comfort of home while also promising that a lot more new games will be released in the near future. This is an eye-catching ad and also a fine example of aggressive marketing by Sega.

6. Ken Griffey Jr.’s Winning Run North American Print Ad

What was the best baseball video game you ever played?

Following the commercial success of the 1994 Super Nintendo Entertainment System (SNES) game Ken Griffey Jr. Presents Major League Baseball, Nintendo got Ken Griffey Jr. again as endorser and proceeded with the follow-up Ken Griffey Jr.’s Winning Run. With the highly talented Rare (Donkey Kong Country) chosen as game developer, Nintendo was highly confident with the baseball sequel and the 2-page print ad reflected that. The Ken Griffey Jr.’s Winning Run ad had a striking image of a broken baseball bat on one side while the game’s details, two screenshots and the creative description dominated the other side. While I am not so interested in baseball, I can say that this old print ad is indeed attention-grabbing.

7. 2Xtreme North American Print Ad

From the time when the X Games were wildly popular.

Remember how popular the X Games (Extreme Games) were back in the 1990s? Early in the life of the PlayStation console, Sony released ESPN Extreme Games which sold over a million copies worldwide. As expected, a follow-up titled 2Xtreme was approved for a 1996 release. Sony came up with a 2-page ad that had an upside-down X Games participant with roller blades dominating most of the space and six screenshots were displayed. The descriptive text in the lower part of the ad was deliberately written to be hip and cool.  

8. Macross Plus Japanese Arcade Flyer

The front.
The rear.

Based on the mid-1990s anime OAV, the Macross Plus video game from Banpresto was designed as a vertical-scrolling 2D shooter that captures the feel and intensity of the anime’s spectacle. The front of the Japan-only arcade flyer showcased the YF-19 Excalibur, the YF-21 Sturmvogel and the VF-11 Thunderbolt (plus the basic arcade controls on the lower-left) which were all rendered in 3D polygons to delight Macross fans and gamers who are interested in new 2D shooting experiences. The rear of the flyer showed additional details and it even includes English text descriptions. Strangely, no screenshots of the game were displayed. Being a long-time Macross fan, I can say this old arcade flyer is still engaging to look at.  

9. Macross VF-X2 North American Print Ad

An impressive looking print ad for a Macross video game that never got released in North America.

In the late 1990s, Bandai prepared to launch Macross VF-X2 (the sequel to 1997’s Macross Digital Mission VF-X) on the PlayStation console in North America. This was a very intriguing move because Bandai never brought the mentioned 1997 Macross game outside of Japan. Shortly after the official announcement of a North American release, Macross VF-X2 got featured in video game magazines, an English demo of the game (first mission only) was distributed through Official U.S. PlayStation Magazine, and Bandai came up with the 2-page print ad you see here. Unfortunately, Macross VF-X2’s North American release got cancelled because of copyright issues and legal obstacles (note: Harmony Gold held the Western rights to Robotech and actively blocked the release of genuine Macross products in America). As such, this impressive looking Macross VF-X2 print ad for North America ended up as a promotion for nothing!

10. Star Wars: Racer Arcade Japanese Print Ad/Poster

This is one of the many video games based on Star Wars: The Phantom Menace.

In 1999, Star Wars Episode I: The Phantom Menace was a massive box office hit in theaters around the world and it marked a new era of Star Wars movies with digital effects available. Similar with 1993’s Jurassic Park, George Lucas’ movie also had a huge lineup of merchandise, action figures and video games. The pod racing from the movie became the basis for Star Wars: Racer Arcade which was released in Japan on June 2000, and then in America a month later. To help arcade operators attract gamers and Star Wars fans, a print ad and poster were released featuring a very dynamic image of pod racing from the game dominating the background, a few screenshots displayed and some computer-generated of characters and vehicles. At the lower right part of the ad/poster is the image of the arcade machine which has a huge screen, a seat and control panel. The descriptive Japanese text was written to excite both fans and gamers. Did you play this Sega-produced Star Wars game in the arcades?

11. Konami Wai Wai World Japanese Print Ad

Can you spot Simon Belmont, Mikey Walsh and King Kong in this Japan-only print ad of Konami Wai Wai World?

Going back to the late-1980s, Konami released a 2D adventure game on the Famicom that was very ambitious as it featured side-scrolling treks, vertical-scrolling shooting sequences and, most notably, a cast of characters that emphasized crossovers between intellectual properties of gaming. I am talking about Konami Wai Wai World (sometimes called Konami World for short) which had characters, settings and elements of Konami’s own properties like Gradius, Castlevania and Twin Bee. Not only that, King Kong of King Kong 2: Ikari no Megaton Punch and Mikey Walsh of The Goonies were also featured which is astonishing because they represent entertainment intellectual properties that were licensed to Konami for video game adaptation. That said, the emphasis of crossovers and excitement was shown in the form of 2D character sprites in this Japanese print ad of Konami Wai Wai World. This is the kind of game that Konami itself will never be able to make again and to do a remake or an enhanced re-release of Konami Wai Wai World will require overcoming all the legal obstacles in the way.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 45

Retro Gaming Ads Blast – Part 45

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Tron Arcade Flyer

The front.
The rear. The details were clearly written for arcade operators.

Remember how dazzling the 1982 movie Tron was when you first saw it? That film had groundbreaking computer-generated graphics and the filmmakers worked very hard to tell a story covering both the real and digital worlds. Along the way, the movie had strong video game vibes which resonated with gamers at a time when arcade gaming was wildly popular in America. Believe it or not, an official arcade game of Tron was released the same year as the movie and it was a massive success. The arcade flyer perfectly captured the vibe and look from the movie and the machine itself had a control stick the same with what was shown to viewers. This old flyer is still great to look at.

2. Green Beret Japanese Arcade Flyer

This is a very stylish flyer.

Konami was a highly prolific game publisher in the 1980s and it had lots of games that became huge blockbusters. During the decade, their game developers were strongly influenced by both Hollywood action movies and the Cold War. In 1985, Konami released the militaristic game Green Beret in Japanese arcades and to promote it, they created an arcade flyer featuring a very stylish artwork highlighting military images of soldiers (including a guy smoking) and warfare. This ad still looks great and it was not surprising it helped the game achieve huge commercial success. Green Beret was released in America as Rush’n Attack.

3. Darius Japanese And North American Arcade Flyers

The Japanese flyer.
The North American flyer.

Released in arcades worldwide in 1987, Darius is a 2D side-scrolling shooter game from Taito which had a science fiction concept of the starship Silver Hawk (piloted by players) which sets on a mission to destroy an evil empire before it could destroy the world called Darius. The game was successful, most notably in Japan and it eventually led to sequels being released later. What I find intriguing is how the arcade game was promoted in Japan and in North America. The Japanese arcade flyer had this intriguing artwork that reflected a blend of sci-fi with a touch of horror. The North American flyer had a strong sci-fi touch with a male and female model wearing costumes (that made them look futuristic) standing beside the Darius machine. Which flyer looks more appealing to you?

4. Data East’s Arcade Alley Print Ad

Fun and excitement emphasized in this print ad.

There is nothing like porting arcade hits to computer systems for gamers to enjoy. In 1988 there in Europe, U.S. Gold released Data East’s Arcade Alley for computer systems and it included ports of popular Data East games like Kung Fu Master, Express Raider, Breakthru, Tag Team Wrestling, Last Mission and Karate Champ. U.S. Gold’s print ad showed a guy in the middle of a video arcade looking on both sides to pick which game to play which strongly emphasized the essence of the game collection (offered in cassettes and disk). This old ad is still amusing to look at.

5. Blasteroids European Print Ad

Blasteroids for the Europeans.

Blasteroids, the third entry in Atari’s popular Asteroids games series, was released in European arcades by Image Works and eventually landed on computer systems there. For Europe, the ad makers came up with artwork showing a creepy, green space monster surrounded by a few spaceships to emphasize the game’s concept. The said monster eventually appeared on the game covers of the computer ports of Blasteroids later. This ad shows creative adjustments taken to promote games in different parts of the world.

6. Dream Team USA Japanese Print Ad

The legends of the NBA in the Japanese version of EA’s Team USA Basketball. Retitling the game as Dream Team USA made more sense because “Dream Team” was a much more popular reference than “Team USA Basketball”.

Remember how wildly popular the Dream Team (Team USA in Olympic basketball) was in 1992? With NBA legends Larry Bird, Michael Jordan, Magic Johnson, Charles Barkley, Karl Malone, John Stockton and more representing America in the basketball tournament of the Olympic Summer Games in Barcelona, Spain, the Dream Team (a media-led reference for the team) was easily the main attraction not only for basketball fans worldwide but also those who craved for excitement in international sports events. That said, Electronic Arts secured the license to make an official video game about the Dream Team and actually released the game Team USA Basketball within 1992 for the Sega Genesis. As basketball is popular also in Japan, EA released the game there titled as Dream Team USA and came up with a Japanese print ad to seriously capture gamers’ attention. This ad is still effective in delighting both basketball and video game enthusiasts.

7. Super Star Wars: The Empire Strikes Back And Return Of The Jedi Print Ad

No screenshots of games used. Just the official images from the posters of the two movies.

Back in the 1990s, there was a resurgence of the original Star Wars trilogy across different forms of media. Apart from the VHS re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, there was a slew of video games of Star Wars released during the decade and the fans had new stuff to entertain themselves with. Along the way, the company THQ secured the rights to Super Star Wars: The Empire Strikes Back and Super Star Wars: Return of the Jedi for re-release to coincide with the 1997 “Special Edition” theatrical releases of their respective movies. THQ’s print ad simply used official images of Return of the Jedi and inserted a tiny bit of The Empire Strikes Back, and they did not show any screenshots that could have been helpful for Super Nintendo Entertainment System (SNES) and Game Boy users. Still, it was smart for THQ to print two excerpts of game reviews to sell the games.

8. Super Mario RPG North American Print Ad

A mesmerizing ad for the acclaimed Super Mario RPG.

Remember back in the 1990s when Nintendo and role-playing game giant SquareSoft had a very healthy business relationship that proved successful? Before their eventual breakup (related to Square signing with Sony for PlayStation development), the two companies joined forces to make a fully featured role-playing game for the SNES featuring Super Mario and related characters…Super Mario RPG: Legend of the Seven Stars. To promote the game, Nintendo (the publisher) created a mesmerizing 2-page print ad highlighting their characters while emphasizing the role-playing and fantasy aspects of the game. At the time of its release, Super Mario was often identified with platform games and the Super Mario RPG print ad was a serious attempt to lure fans into RPGs which the SNES was already rich with. This ad, which I first saw in gaming magazines in 1996, still looks great.

9. NBA Shootout ’97 Print Ad

Did you play this on PlayStation in 1997?

If there is anything I miss about 1990s console gaming, it is the fact that there were a lot of NBA-licensed video games that were offered to players with different tastes in basketball gaming. Sony had its own exclusive NBA games series called NBA Shootout and they were pretty aggressive selling its own basketball games along with the PlayStation going up against the likes of Electronic Arts (NBA Live), Sega and others. This is reflected in this 2-page print ad of NBA Shootout ’97 which was a PlayStation-exclusive release. They featured a photograph of Lakers’ Eddie Jones about to dunk and showed screenshots as well as the descriptive text written with excitement. Since it first started, NBA Shootout was basketball in full 3D polygonal graphics backed with motion-captured moves and dunks that players could enjoy only PlayStation. This ad is a reminder that Sony used to make official NBA games and there is a lack of variety and players’ choice of NBA gaming in today’s world.

10. Legend of Legaia North American Print Ad

Perhaps someone at Sony Computer Entertainment America (SCEA) thought Legend of Legaia was a horror video game.

There was a time when Sony produced Japanese RPGs (JRPGs) exclusive for PlayStation consoles. One of them was Legend of Legaia which had a combat system that emphasized martial arts and it had an interesting fantasy concept. For its 1999 North American release, Sony came up with a very bizarre 2-page print ad that had digital artwork with a very strong horror vibe and the visual designs within the three screenshots shown were clearly not related with it. How this ad was made remains unclear. This is easily one of the most misguided gaming ads of the 1990s.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 44

Retro Gaming Ads Blast – Part 44

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Berzerk Arcade Flyer

The front.
The rear.

Could you imagine being trapped deep within a maze surrounded by dangerous robots (plus one other unstoppable enemy) capable firing laser blasts at you? This was the concept behind the design of Berzerk, an arcade game released by Stern Electronics in 1980. Released at a time when science fiction became wildly popular in American entertainment, Berzerk was immersive for gamers and the multidirectional gameplay feature was captivating for many. To promote the game, Stern Electronics came up with a customized visual design that blended 2D sprite elements with a photograph of two people and some hand-drawn art pieces. The front of the flyer emphasized accurate the core concept of the game while the rear explained the technical details. They even played with their company name with the line “Stern goes berzerk!”

2. Rush’n Attack North American Arcade Flyer

The arcade flyer for North America

During the late stages of the Cold War, Konami made a lot of military-themed video games which resonated not only with those who were already aware about the global conflict but also with gamers who craved for action and excitement. One of those games was Rush’n Attack (alternative title: Green Beret) which was released in American arcades in late-1985. Konami came up with an arcade flyer showing four people (looking like an American family) having a good time in front of an arcade cabinet, and three screenshots of the game were displayed on the lower half. Rush’n Attack – which was deliberately titled to resemble the phrase “Russian attack” due to its obvious Cold War setting – went on to succeed commercially and critically. One notable game review compared Rush’n Attack favorably with the movie Rambo: First Blood Part II.

3. Turbo Out Run North American Arcade Flyer

The flyer.

Following the massive success Sega achieved with Out Run in 1986, the company went on to release the follow-up Turbo OutRun three years later. As seen in their North American flyer, Sega emphasized the in-game locations, the look of the machine with the driver’s seat and steering wheel, and the excitement they can expect. Turbo OutRun went on to become successful in the arcades worldwide and it got ported to a variety of consoles and computer systems in the years that followed. On its own, the arcade flyer sparked excitement for gamers.

4. Air Duel Japanese Arcade Flyer

The artwork here is captivating to look at.

Released in Japanese arcades in 1990, Air Duel from Irem is an intense and fast-paced 2D sprite vertically scrolling shooter that attracted a lot of players. It had a war theme and its aesthetic has a mix of military and somewhat futuristic science fiction elements. The game’s arcade flyer featured a very intriguing artwork by Takashi Yamasaki showing two aircrafts flying over a city heading towards a massively large enemy in the distance. In my opinion, the artwork alone is pretty engaging to see and it’s more than enough to make me think about playing the game.

5. Spellbound Adaptor Print Ad

The Spellbound Adaptor print ad in Europe. UK design and manufacturing emphasized.

Remember back in the old days when there were hardware lockouts on game consoles that prevented users from playing games imported from different regions? In Europe, a special cheat and regional bypass cartridge called the Spellbound Adaptor was released and it allowed Super Nintendo Entertainment System (SNES) users to bypass the lockouts and play games from overseas. The Spellbound Adaptor was notably advertised in European print media showing two sexy ladies posing with the adaptor itself (on the SNES), the television and many SNES games. The ad even includes a promo of buying the adaptor with a game of choice for only £69.95. The ad is still impactful to look at.

6. Contra III: The Alien Wars North American Print Ad

Konami’s made a huge impression visually with this 2-page print ad promoting Contra III: The Alien Wars.

By the time the SNES was launched in America in 1991, a lot of gamers who enjoyed Contra games on the Nintendo Entertainment System (NES) have been craving for a sequel on the newer console. Their dreams finally came through in early 1992 when Konami released Contra III: The Alien Wars on the SNES, and it was a lot more than visual upgrade as it had groundbreaking features connected with the game developers’ clever use of the console’s technology. Konami was already aware of Contra’s huge following in America, so they came up with an aggressive looking print ad promoting Contra III: The Alien Wars. With a red-and-black background, the ad had a variety of screenshots that were tilted to look 3D (showing what the game offered) and used a minor space for the descriptive text and image of the game box. This old print ad is one of the finest ways to promote a sequel while also emphasizing the next-generation experience fans can enjoy. This ad is a classic!

7. Apocalypse Print Ads

With Bruce Willis’ face, this 2-page Apocalypse print ad captured the attention of readers.
The more action-oriented 2-page print ad of Apocalypse. Bruce Willis is more visible here.

Believe it or not, Hollywood legend Bruce Willis actually starred in the ambitious video game titled Apocalypse. Before its 1998 released on PlayStation, Apocalypse started with the player character having an AI-controlled partner named Trey Kincaid to be played by Willis. Publisher Activision signed a multi-million Dollar deal with Bruce Willis to use his likeness and voice for the Trey character. Eventually the Trey Kincaid role was modified to be the playable character. Given the huge deal signed with the super star and the additional costs that came with game design revisions, Activision launched an aggressive marketing campaign for Apocalypse and they heavily used Bruce Willis’s name and imagery. Ultimately the game sold less than one million copies and yet Activision was satisfied with the sales which convinced them to go back to Apocalypse developer Neversoft for a new project.

8. R-Type Delta North American Print Ad

R-Type Delta was the 4th game of the R-Type series and also the first to be made with 3D polygons.

R-Type, the long-running series of 2D side-scrolling shooters by Irem, fully embraced 3D polygons with R-Type Delta on PlayStation in 1998. To promote the game in North America, Irem and their partner Agetec went all-in emphasizing their series shift into 3D polygonal graphics while promising new in-game weapons. Very smartly, they included positive quotes from Electronic Gaming Monthly (EGM), PlayStation Magazine (PSM) and Official PlayStation Magazine (OPM) to show credibility. In recent times, an enhanced version of R-Type Delta (R-Type Delta: HD Boosted) was released on modern game console and PC.

9. Racing Lagoon Japanese Print Ad

Have you ever played this game from SquareSoft?

Released in 1999 for PlayStation only in Japan, Racing Lagoon was one of many games SquareSoft made for a genre other than role-playing games (RPGs). Released at a time when the PlayStation already had lots of racing games available from around the world, Racing Lagoon was a racing game that had role-playing elements mixed in. To promote it, SquareSoft made a print ad that had a night-time city vibe and they showed some screenshots with a unique visual style. The in-game story was influenced by the illegal street racing trend that happened in Japan during the 1980s.

10. Resident Evil – Code: Veronica North America Print Ads

Truly a next-generation Resident Evil experience first launched on the Sega Dreamcast! I know some people who bought the console just to play Resident Evil – Code: Veronica.
The 2-page print ad of RE – Code: Veronica.

When Resident Evil – Code: Veronica was released on the Sega Dreamcast in Japan in February 2000, it delivered a next-generation survival horror experience to die-hard RE fans and it was easily one of the must-have games for Dreamcast owners of the time. Along the way, RE fans and Dreamcast owners in America were already anticipating the game. Capcom had an aggressive ad campaign for the game with US gamers in mind and this particular single-page print ad showed the fan-favorite characters Claire and Chris Redfield on one corner, six selected screenshots and quotes from the published game reviews of Game Informer, Next Generation and the Official Dreamcast Magazine. The 2-page print ad had the same elements but had the Redfield siblings on the 2nd page. I remember seeing these ads on a few gaming magazines and they made me think about buying a Dreamcast just to play RE – Code: Veronica. These old ads emphasized the strong business trust between Capcom and Sega (which itself lost a lot of money and credibility with the Sega Saturn consoles and many add-on devices released years prior).  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Cloak & Dagger Is Fun And Challenging To Play On My Xbox Series X

Cloak & Dagger Is Fun And Challenging To Play On My Xbox Series X

carlocarrasco

Welcome back Xbox fans, geeks, retro gaming fans and other gamers!

If you are disappointed with modern console gaming and if you don’t like what the game makers are doing, retro gaming will restore the fun and help you forget about the disappointment.

When I was a very young boy, I saw Cloak & Dagger on home video. The movie – starring Henry Thomas and Dabney Coleman – was a thriller laced with Cold War elements, espionage and video gaming. In fact, the video game giant of the time – Atari – was involved in the movie production and their arcade game Cloak & Dagger appeared in the form of a fictional Atari 5200 game. Each time I saw the gameplay footage while watching the movie (read my retro review by clicking here), I was thrilled and always wanted to play it.

Finally, in 2024, I was able to play Cloak & Dagger on my Xbox Series X after purchasing the physical copy of Atari 50: The Anniversary Celebration. Since then, I’ve been replaying Cloak & Dagger a lot in the comfort home and it sure is challenging and fun.

To be clear, this is not a retro game review of Cloak & Dagger. Rather, it is a nostalgic close look at the Atari video game that happened to be featured in the 1984 movie which in turn was released on 4K Blu-ray in 2022. Combine that with the Atari 50 release also in 2022, the Cloak & Dagger game made a comeback in the retro gaming radars of many while also becoming available to play with on modern consoles and Windows PC.

Game design and gameplay

In the arcade game, you play Agent X (the 2D sprite colored green and wearing the hat) and you will encounter challenges from enemies (often robot guards which can fire shots at you), conveyor belts that can impact your movement and the possibility of the giant bomb exploding.

Developed by Atari for the arcade, Cloak & Dagger is a 2D multi-directional shooter in which you play Agent X (who appears wearing a hat, a mask and a coat) whose mission is to infiltrate the massive base of an enemy that goes very deep underground (33 levels/floors).

Each level the player enters require surviving obstacles and defeating (or avoiding) the enemies (robot guards are the most common opposition while the crawling eye occasionally appears) and then move to the other side of the level in order to get into another elevator to keep on descending. The ultimate goal is to reach the final level below to recover top secret plans from Dr. Boom (the main villain and the one responsible for stealing the said plans), destroy his underground bomb factory (which explains the existence of oversized bombs and many explosives on conveyor belts) and get out.

As registering high scores was the trend of video gaming back then, players will be rewarded with shooting at the enemies (example: robot guards are worth 50 points each when asleep or 200 points when awake, while the main villain Dr. Boom is worth 50,000 points) as well as interacting with in-game items such as the unarmed explosives (10 points when shot but worth 100 when collected), armed explosives (50 points each when destroyed) and mystery boxes (worth 200 to 1,800 points plus random effects on the player such as extra life, improved speed and even extra life). For every 30,000 points scored, the player will be granted an extra life. In many levels are gigantic bombs that players can ignite using the Fuse button for extra points. 

Between levels, you will see an animated Agent X during the short rides in the elevator.
The game is very challenging because so much is going on around you. The robot guards will always fire shots at you while the conveyor belts often move items and explosives (both the armed and unarmed). You can ride a converyor belt to move around but make sure you do not touch the armed explosives (red containers) as they will kill you upon contact.

Other items players can collect are the extra boxes (resulting in extra life) and the secret maps (which partially reveal safe paths through each fourth level).

When it comes to the controls, Cloak & Dagger has a dual joystick (twin sticks) setup similar to Robotron 2084 and Smash T.V. (read my retrospective look at it by clicking here). One joystick allows players to move Agent X around while the other allows shooting projectiles (using Agent X’s weapon) at any direction. The fuse action (for igniting the oversized bombs in the enemy lair) is done by simply pressing a button. As I am playing this game on Xbox Series X, the game’s controls functioned well on the Xbox controller. Both precision and response of the game are sharp with the Xbox controller.

When it comes to the enjoyment and overall value of Cloak & Dagger, I can say that it is indeed more challenging and more chaotic when compared to the more notable twin stick games Robotron 2084 and Smash T.V. For one thing, each level has different layouts complete with obstacles or hazards plus enemies that will certainly challenge players. Many levels have conveyor belts moving unarmed explosives, armed explosives (which you must avoid touching because you will die upon direct contact) and items around which form obstacles when it comes to shooting robot guards on the other side (note: you can use the obstacles defensively when the robot guards fire at you).

From time to time, you will enter a somewhat sparse looking level like this which actually has mines hidden. The locations of the mines do get revealed in specific moments but only for a few seconds. That being said, it is always best to be able to collect maps that appear on conveyor belts.

Apart from the robot guards and the crawling eye, there are also forklifts which don’t attack you but their solid exterior will deflect any projectile you fire at them and send them back to your direction.

To be clear, you are not required to destroy all the robot guards (or the huge crawling eye enemies) in each level. You can simply try to avoid obstacles and enemies to make it to the next elevator to keep on descending although doing so means scoring much lesser points. Picking up items will add points and randomly alter your character’s capabilities (by picking up mystery boxes).

Adding pressure to you on each level is the giant bomb located in the middle which you can ignite using the fuse action. Once ignited, you only have a few seconds left to make it to the next elevator as the giant bomb will explode and spread fire throughout the whole level. Igniting the said thing will grant you a lot of points provided you survive and made it to the elevator going down.

To be able to play the Cloak & Dagger arcade game on your console or on PC, purchase a copy of the Atari 50 collection.

Cloak & Dagger is indeed a fun game but the opposition, the obstacles, time limit (indicated by the giant bomb) and chaotic turn of events make it more challenging than Midway’s two notable twin stick shooters. The game would have been more forgiving and more playable if only it did not have the one-hit-death embedded on it. Considering the challenges each level has and the many levels players have to go through, it would have made more sense to have Agent X have a life bar/health meter/shield and be able to absorb some enemy projectiles (before dying).

Of course, the game was never designed to be like that and the one-hit-death is also found in Robotron 2084 and Smash T.V. That being said, if you played Cloak & Dagger with a high level of success and completed everything without losing all your lives, then you would be a great achiever.

Pop culture significance

It has been reported that Cloak & Dagger – which was released as an arcade kit for machines that ran Robotron 2084, Joust, Defender and Stargate – did not have a big presence in the arcades in America. The 1984 movie dramatically increased public awareness of it.

Print ad of the arcade game.

When Cloak & Dagger was still in game development (created and led by Russell Dawe) under the title “Agent X”, Atari and certain movie producers became aware of each other’s projects and decided to work together. The deal made business sense as Atari could benefit from reaching a mainstream audience through the cinemas while the movie producers joined in the 1980s Hollywood trend of movies that featured powerful computers, software and artificial intelligence as seen in WarGames (1983), Superman III (1983), and The Terminator (1984).

Much to the credit of the filmmakers, the presence of the game actually added good value to the plot. The film’s concept of the Cloak & Dagger game becoming a very wanted object (plot device actually) resulting in chases, intense action scenes and suspense turned out to be very believable as well. It should be noted that director Richard Franklin took inspiration from Alfred Hitchcock which gave the film a unique touch on the suspense and shock scenes. Check out the movie clip below…

When it comes to the Cloak & Dagger game appearing within the movie of 1984, you will see how the filmmakers and Atari cleverly created the illusion of the game operating on the Atari 5200 console by showing not only video game footage, but also having Henry Thomas acting like he’s playing it using the Atari 5200 controller (which has an analog joystick and buttons on one side). When I was a young boy watching the movie, I found the game footage very entertaining and wanted to play it.

Cloak & Dagger portrayed as running on Atari 5200 in this scene with Henry Thomas and Dabney Coleman. (photo source – AtariProtos.com)
A Cloak & Dagger arcade cabinet seen in the background (right side). (photo source – IMDB.com)

If you are an Xbox gamer who intends to play Cloak & Dagger now, buy the Atari 50 collection in digital format by clicking https://www.xbox.com/en-US/games/store/atari-50-the-anniversary-celebration/9N3TFDSQ531T

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Elevator Action Returns is still a lot of fun to play again!

Elevator Action Returns is still a lot of fun to play again!

carlocarrasco

Welcome back Xbox fans, geeks, retro gaming fans and other gamers!

If you are disappointed with modern console gaming and if you don’t like what the console makers are doing, retro gaming will restore the fun and help you forget about the disappointment.

I recently purchased a copy of Elevator Action Returns S-Tribute for my Xbox Series X because I wanted to play Elevator Action Returns again but in the comfort of home. For the newcomers reading this, Elevator Action Returns (also titled as Elevation Action II in some markets overseas) was first released in Japanese arcades in 1994.

The Japanese arcade flyer of Elevator Action Returns.

In my experience here in the Philippines, I played the original Elevator Action on the Nintendo Family Computer (Famicom) in 1986 and I played its sequel for the first time at the arcade of X-Site Amusement Center inside Festival Mall in Alabang in 1998. Upon playing Elevator Action Returns arcade version, I was instantly hooked as it was pretty playable, exciting and fun to play. To the best of my memory, I replayed Elevator Action Returns a number of times at X-Site Amusement Center until early 2001. Today, the game is no longer available in X-Site’s arcade selection which is a bummer.

In recent times, I’ve been replaying Elevator Action Returns and the original Elevator Action on my Xbox Series X thanks to the Elevator Action Returns S-Tribute digital copy I purchased. What I am writing here is not a game review but more of an observation about the mid-1990s game in general and how it played using the Xbox controller.

Game design and gameplay

Developed by Taito, Elevator Action Returns was built up on the foundation it inherited from its 1980s predecessor. The game has a 2D visual design and with more detailed sprites and artistic elements of the time. The game was designed with a joystick and two action buttons (one for shooting and the other for jumping) arcade control set up in mind.

The first level is a creative remake of what was presented in the original Elevator Action game. Only this time, the action is more intense, faster and more explosive.

Players will have to make their way through the floors in each level (six in total), shooting the enemies (the in-game terrorist group), entering all the red-colored door to retrieve something essential, survive and then making your way to the exit point of the level. As the game has a designated health meter or life bar for the player, this allows players to keep enduring the challenges without worrying about any one-hit deaths.

As players make their way through each level, they can pick up new weapons like machine guns or launchers. Players can also enter doors to pick up not only new weapons but also health boosters or points.

The 2D sprite work and animation are fantastic to look at. The artistic details in the background and foreground added visual dept.
You can pick one of three characters to play as.

When compared to the original Elevator Action, the sequel comes with good variety per level prepared. The first level was traditional in design like the previous game as players have to move down a tall building by floors, accomplish with the red door and conclude the level at the ground floor. The other levels are more horizontal in design and players will definitely be moving more sideward fighting the terrorists while avoiding environmental hazards. There also will be times when players will have to climb up one floor to the next by escalator or by elevator depending on the level designed.

When it comes to the constant opposition, the terrorists are many and players should be aware of them appearing when they are least expected. What it noticeable is that the terrorists become more aggressive and relentless the longer players take to finish a level. I promise you readers, you will do a lot of shooting, jumping, and even melee attacks when fighting the bad guys.

Levels like this one allowed for more sideway movement as well as opportunities to climb up or down a floor in order to accomplish your objective.
With a health meter implemented, you can endure more damage as you fight the bad guys and make your way through. Beware of environmental hazards along the way.

As for the controls, the arcade control set-up of a single joystick and two buttons remains the best way to play it. Elevator Action Returns is playable enough with the Xbox controller. While the left analog stick of the Xbox controller works well in moving the character, I ended up using the directional pad (D-pad) a lot more because it works much better and allows me to make more precise moves. This game can be played in single-player or in 2-player co-op.

A sequel released at the right time

I like the artwork the game developers prepared highlighting your mission accomplishment and survival. A lot of effort was invested on making the artwork displayed here.

Being a mid-1990s game made with more advanced visual elements, better hardware and a modern approach to gameplay, the action in Elevator Action Returns is unsurprisingly faster, more action-packed and more explosive than its predecessor. Indeed, this is a high-quality sequel and a true evolution of the classic Elevator Action formula. As Islamic terrorism became a major problem in global affairs in the 1990s, the terrorism theme of the game’s story was timely and fitting as the fictional terrorist group is obsessed with causing destruction and death worldwide. As such, the game allows players to pick one of three character of a counter-terrorism unit, and each character has differences with regards to speed, armor, firing speed, health and sub-weapons. The levels are plentiful and the same can be said about the varied action which makes the game worth replaying from start to finish. I should state that the 2D sprite work is great and timeless to look at.   

Elevator Action Returns is a classic and it ensures a lot of fun for anyone who loves retro gaming and the Elevator Action series in general. This is one of the best arcade games of the 1990s now available for playing on modern consoles.

If you are an Xbox gamer who is interested in Elevator Action Returns S-Tribute or if you have decided already to acquire it only, click https://www.xbox.com/en-US/games/store/elevator-action-returns-s-tribute/9p2r96pgmstr

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 22

Retro Gaming Ads Blast – Part 22

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: The Empire Strikes Back Atari print ads

I could not forget the first time I saw this print ad while reading a comic book.
This ad showed the Atari 2600 controller.

Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.

2. Double Dragon Japanese and North American arcade flyers

If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.
The character designs seem inspired by 1980s Hollywood action cinema.

Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.

3. Universal Soldier print ad

The people who made this print ad made sure to use the names of the stars to help sell the game.

Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.

4. Sega CD print ad

Do you find this Sega CD print ad hilarious?

When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.

5. Snatcher for Sega CD print ad

I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.

First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.

6. Jurassic Park for Sega CD print ad

Does the T. Rex look scary to you?

As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.  

7. Atari Jaguar print ad

This was indeed an eye-catching ad.

In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.

8. George Foreman, The Simpsons and Spider-Man Game Gear print ad

This ad appeared in a lot of comic books in the 1990s.

In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.   

9. Time Gal for Sega CD print ad

The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.

Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.

10. Mortal Kombat print ad

Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.

Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.

11. Equinox print ad

Take a close look. Tell me if you find it funny.

I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.

12. James Bond 007: The Duel print ad

Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.

Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.

13. Neo Geo AES console print ad

Do you find this ad both sexy and funny?

Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.

14. Gradius II Japanese arcade flyer

Great looking painted art was used for this 1988 arcade game.

Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 21

Retro Gaming Ads Blast – Part 21

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Galaxian for Atari print ad

A unique approach to the art done by the advertisers.

Developed by Namco, Galaxian was a 2D sci-fi shooter that debuted in arcades in 1979. It was so successful and widely acclaimed, it got ported to varied game consoles and home computers as the years passed by. For its release on the Atari 2600 and Atari 5200, this print ad was created to catch the attention of fans and gamers by utilizing artwork that resembled the look of 2D sprites from the game. That being said, no screenshots of Galaxian on the Atari consoles were shown because the artwork used looked detailed and were attention-grabbing already.

2. 1943: The Battle of Midway arcade flyer

This is a fine looking flyer.

In 1987, Capcom released in the arcades 1943: The Battle of Midway which was their follow-up to 1942. The arcade flyer itself was designed to strongly promote the game using a combination of screenshots, short-but-clear text descriptions and the great looking piece of artwork which really emphasized the World War II concept. Behind it all, this game was made by Japanese developers with the Western markets in mind and the irony is that the game has players control Americans fighting the Japanese fleet.

3. Top Gunner arcade conversion kit flyer

Show this nice looking image to the woke nut or modern day Communist near you. Watch and observe his or her reaction.

To make things clear, Top Gunner is actually the run-and-gun game Jackal and the alternative titles was mainly used in North American arcade distribution and also reflected Konami’s move of coming up with titles inspired by blockbuster movies of the time. To promote its 1986 arcade release in America as a conversion kit, the advertisers had three models playing soldiers on a military jeep to immerse gamers into the core concept of the game – moving armed military jeeps from one location to another while fighting bad guys. The approach used for the visual concept is indeed inspiring, especially during the Cold War. Top Gunner/Jackal became a hit in both arcades and consoles.

4. Joust for Atari print ad

While I played Joust on console, I don’t remember seeing this print ad before.

Made by Williams Electronics, Joust was one of those early 1980s arcade games that eventually made its way to the Atari 2600 console which was massively popular in North America. Strangely enough, the artistic approach Atari’s advertising came up with for the console version of Joust was similar with that of the ad of the Atari version of Galaxian (see item #1 above) in which artwork was used to resemble the 2D sprites of the game. Regardless, the images of this ad showed what a joust looked like – a martial game between two armed combatants going against each other while riding an animal.  

5. Kid Chameleon print ad

Can you relate with Kid Chameleon’s identity crisis?

During the early years of the Sega Genesis, Sega of America exerted efforts to make new games that were not only exclusive to their console but also stand out among the many 2D side-scrolling adventure games by coming up with a protagonist with a unique personality that could somehow resonate with young kids and teenagers.

Developed by their internal experts (Sega Technical Institute), the company released Kid Chameleon in 1992 and they came up with the above print ad that had detailed hand-drawn art of the lead character as well as a wordy text description which was a clear attempt to help young gamers (including teenagers) get connected with both the game and the protagonist. The advertisers even had space to spare to accommodate two screenshots of the game.

6. Terminator 2: Judgment Day (AKA T2: The Arcade Game) for Sega Genesis print ad

This print ad appeared on the many comic books I read long ago.

Back in the early 1990s, Terminator 2: Judgment Day was a massive success in the global box office and this resulted in Arnold Schwarzenegger’s popularity to soar very high while also establishing the Terminator as an essential pop culture figure. Apart from comic books and merchandise, video games based on the movie were made and the one that stood out the most was the arcade shooter game initially titled Terminator 2: Judgment Day (later retitled as T2: The Arcade Game).

The arcade mega hit eventually got ported to the Sega Genesis and this print ad really looked flashy with its visual presentation showing screenshots and a zoomed-in look at how the Terminator T-800 looked like in the Genesis version complete with a few explosions in the background. It should be noted that this flashy print ad cleverly concealed the visual downgrades and the redrawn images as the Genesis itself could never come close to matching the high quality visuals of the arcade version.

7. CYBERPad print ad

I never owned the CYBERPad, nor have I ever used one.

During the so-called 16-bit console generation (actually the 4th console generation), there were lots of licensed console peripherals made by independent companies in support of the Sega Genesis and Super Nintendo Entertainment System (SNES). The company Suncom Technologies came up with the CYBERPad controller for the two consoles and they boasted in their print ad that the product had a programmable control pad that allowed users to create combinations for each game with convenience in mind. The CYBERPad also allowed the saving of the programmable moves and it had a rapid-fire feature and even a slow-motion function. The CYBERPad was made to make the gameplay experience more user-friendly.

8. GamePro magazine sweepstakes print announcement

If you look closely, this print announcement by GamePro technically advertised the game consoles, the arcade game and Lara Croft to its readers.

In 1999, GamePro magazine celebrated its 10th anniversary and to keep on resonating with gamers and maintaining the loyalty of their fans, they organized a reader sweepstakes with prizes worth over $25,000 to be won by the few winners. GamePro boasted a date with an unnamed model who played the iconic Lara Croft (Tomb Raider). Certain arcade machines plus the modern consoles of the time – including the brand-new Sega Dreamcast – were also at stake. The way it was presented, this GamePro print announcement was enticing to read.

9. Smash T.V. for SNES print ad

Smash T.V. was a lot of fun on both arcade and console.

The arcade hit Smash T.V. made its way to the Super Nintendo Entertainment System (SNES) in 1992 and the publisher came up with a print ad that had captivating artwork, six screenshots and a text description that emphasized that a lot of fun awaits gamers on the console version. In my view, this old ad is still amusing to look at.

10. David Robinson’s Supreme Court print ad

It was a smart move by Sega to get NBA superstar David Robinson as the endorser of this basketball video game exclusive on the Sega Genesis. This ad was published many years before Robinson finally won an NBA championship.

As part of its strategy in competing with Nintendo during the 4th console generation, Sega of America was focused on producing exclusive sports video games for the Genesis console backed by endorsements of sports professionals. In 1992, they released David Robinson’s Supreme Court on the Genesis and unsurprisingly their print ad used a large, stylized image of the NBA superstar dunking backed with an exciting text description plus screenshots showing the game’s use of the isometric view for gameplay. This is still worth looking at.

11. Taito’s “heat wave” print ad

An amusing and creative way to sell video games.

If your company lacks money to effectively market your video games individually, you can try making a single ad promoting them together. This is what Taito did in this print ad which showcases multiple games for different platforms and they used artwork of a player experiencing the so-called heat wave. This is a nice stroke of creativity on the part of Taito.

12. Jurassic Park Interactive print ad

This was a creepy print ad promoting the 3DO-exclusive Jurassic Park Interactive.

When it comes to video game consoles, having exclusive games is essential as long as they are of high quality, highly playable and enjoyable. The 3DO company acquired a license of the Jurassic Park movie and made the exclusive game Jurassic Park Interactive hoping it would sell a lot and lift up 3DO hardware sales.

This print ad, which features a zoomed-in image of the Raptor from the game, was more focused on selling the 3DO console than the video game as seen on the descriptive text. 3DO ran a promo selling the console which would entitle the buyer to get Jurassic Park Interactive and another game free. Nothing was done to describe the console’s multimedia capabilities of showing videos, images and graphics of the game (which was essentially a collection of mini-games). This print ad shows ignorance on the part of the 3DO company and the ad maker as it showed desperation happening really early in the console’s life. Notably, Jurassic Park Interactive was the only video game adaptation to use actual footage (note: the faces of the actors were edited out) and music from the film.

13. RoboCop 2 print ad

You want to become RoboCop to save the city of Detroit from criminals?

Way back in 1990, RoboCop 2 was a big hit in cinemas here in the Philippines and in some places around the world. As typical of the time, licenses to make video games based on the movie were released resulting in RoboCop 2 games for multiple platforms. The print ad featured two different images of RoboCop – one from the movie poster and the other from an official artwork. The descriptive text does a fine job to immerse readers into the story concept of the game but showing only two screenshots was a lackluster effort to sell the game.  

14. Star Trek: The Next Generation – Echoes from the Past print ad

Space…the final frontier waiting for Sega Genesis gamers.

Released in 1994, Star Trek: The Next Generation – Echoes from the Past delivered the Star Trek TNG adventure experience to Sega Genesis gamers. In fact, it is the exact same experience that SNES gamers got the same year. In reality, Star Trek: The Next Generation – Echoes from the Past is actually a port of Star Trek: The Next Generation – Future’s Past on the SNES and the screenshots on the print ad are giveaways about it. In fairness to the ad makers, this print ad never attempted to deceive gamers that it promoted a totally different Star Trek TNG game.

15. Dinosaurs for Hire print ad

This print ad caught my attention and made me interested in the game and the comic book series. Even though it was small, Malibu Comics’ logo was still recognizable.

Dinosaurs for Hire (sometimes referred to as Tom Mason’s Dinosaurs for Hire) was a 2D side-scrolling platform adventure game based on the comic book series of Tom Mason. Published by Sega, it was a Genesis-exclusive game and this print ad had a catchy text description, a few screenshots and the eye-catching artwork of a triceratops facing the viewer. This print ad is still good to look at. If you’re thinking about searching for existing copies of the game, I encourage you to also read some Dinosaurs for Hire comic books before playing. By the way, Tom Mason also wrote several comic books of the Ultraverse.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 19

Retro Gaming Ads Blast – Part 19

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Vendetta UK and North American arcade flyers

Vendetta arcade flyer for North America
Vendetta arcade flyer for the UK.

In 1991, Konami released the 2D side-scrolling beat-them-up game Vendetta in arcades around the world achieving commercial success. While it is hard to tell if the promotions helped the game commercially, there is no doubt that the arcade flyers for the North American and United Kingdom (UK) markets were indeed very eye-catching.

The North American Vendetta arcade flyer had a photographic approach showing models playing characters supposedly representing the Cobras gang and the Dead End gang. The display of wooden boxes and the rope was done to symbolize the rough city environments of the game. On the other hand, the UK arcade flyer has illustrated artwork that captured the look of the Cobras gang from the game.  

2. Star Control II: The Ur-Quan Masters print ad

This ad has great art that strongly emphasizes its science fiction concept.

This print ad of Star Control II: The Ur-Quan Masters (PC version) really caught my attention when I read gaming magazines in the early 1990s. The painted artwork showing a human and a hideous alien in the background with a planet, space ships and space stations filling the rest of the space was very captivating to look at. So captivating, it enticed me to search for the game but our PC at home had really low specs. Strangely enough, I played another version of Star Control II on a rented 3DO Interactive Multiplayer console in 1995. For the newcomers reading this, the game was critically acclaimed and was declared as one of the very best PC games ever made. Enjoy looking at the print ad above.

3. Space Channel 5 print ad

The visual style and character designs are the result of the game designer’s research that includes interviews with lots of young girls over their interests and tastes in video games.

When Sega launched their Dreamcast console in Japan in late-1998, their financial health was already in a very bad state and the future looked grim. Even as they faced tremendous odds, Sega still went on to aggressively sell Dreamcast consoles with exclusive games and Space Channel 5 was one of them.

First released in Japan in 1999, Space Channel 5 was a musical, puzzle-oriented game that was the result of Tetsuya Mizuguchi’s work backed with research he did that included interviewing young girls to find out what their tastes in gaming are. The print ad showing the highly stylized protagonist Ulala and a few screenshots really caught the attention of gamers and kept the Dreamcast in their minds. While the game did not achieve commercial success as a Dreamcast-exclusive, Sega went on to release a version of Space Channel 5 on the PlayStation 2 console, plus sequels.

4. Cybernator print ad

The mention of Terminator and RoboCop rivaled the artwork when it comes to grabbing people’s attention.

I remember seeing the print ad of Konami’s Cybernator (Japanese title: Assault Suits Valken) in several comic books I read back in 1992. I never got to play it but the print ad’s artwork was memorable as I was fond of robots in anime, movies and video games back then. What was arguably the most memorable aspect of the print ad was the line that mentioned RoboCop and the Terminator in a comedic way. This is a creative way to market the game.

5. NBA Basketball 2000 print ad

There were a lot more NBA video games back in the 1990s.

NBA Basketball 2000 was one of those basketball videos games of the 1990s that was not published by EA Sports nor published by the other established game publishers like Sega, PlayStation and Konami. In fact, the one thing on the ad that caught my attention was Fox Sports Interactive which published some sports videos games during the decade. The print ad also served as a reminder that there were a lot more NBA video games for gamers to choose from during the 1990s.

6. Food Fight arcade flyers

Food Fighter arcade flyer with illustrated artworks.
Food Fight arcade flyer with a photographic touch and actors.

I never got to play the 1980s game Food Fight in the arcades nor did I ever had the opportunity to play it on Atari consoles and Xbox 360. Released in 1983 in the arcades by Atari, Food Fight was designed to allow players to control a character moving through a 2D field to consume an ice cream on a cone (placed on the opposite end of the field) before it melts while avoiding the chefs who are out to chase and block the player.

The arcade flyer with illustrated artwork on the characters interacting with the arcade machine is really amusing to look at. Equally amusing is the other arcade flyer that had a photographic approach showing two kids (one playing the arcade machine and the other about to throw a pie) and four chefs. Considering the nice visual concepts Atari came up with for the arcade flyers, Food Fight actually never became a commercial hit selling only a few thousand arcade units.

7. X-Kaliber 2097 print ad

This print ad from the 1990s had a nice visual style.

The Super Nintendo Entertainment System (SNES) had plenty of 2D side-scrolling adventure games and among them was X-Kaliber 2097 released by Activision (now a Microsoft-owned company and integral part of Xbox) in America in 1994. The game had a really interesting story concept about a chaotic far future society plagued by overwhelming crime and violence. The print ad showed a mild taste about the game’s concept and gameplay, but it was more effective when it comes to showing the formidable foes that await the playable protagonist Slash. This print appeared in several comic books I read and was eye-catching.

8. Jet Moto 3 print ad

When was the last time the police caught you for over-speeding?

This print ad for Jet Moto 3 had a clever concept of showing a police officer apprehending a jet biker for over-speeding. The visual presentation was done in photo-realistic fashion to make the sci-fi aspect of the video game look real. The ad made me interested enough to do some research of Jet Moto 3 a few months before finally buying it for my PlayStation console.

9. Wipeout 3 print ad

Were you fond of futuristic racing and techno music back in 1999?

Released in 1999, Wipeout 3 was one of those video games that showcased what the PlayStation (originally launched in Japan in 1994) could do in terms of visual fidelity, special effects and frame rates. The print ad, which had a radical visual concept emphasizing intensity and energy, had style listing down vertically the technical details of the game which required a close look in order to be read. With only two screenshots displayed, the ad makers smartly included the E3 acclaim of “Best Racing Game of E3” as well as the names of artists behind the game soundtrack on the lower-right corner. This print ad was cool and intriguing to look at.

10. Breath of Fire II print ad

This was a good effort to lure American gamers to buy and play Breath of Fire II.

When Breath of Fire II was released on the SNES in America in late 1995, Japanese role-playing games (JRPGs) were not yet wildly popular among American gamers. To grab the attention of gamers, Capcom and the ad makers came up with the eye-catching image of a sword and posted key questions to emphasize the fantasy aspect of Breath of Fire II. While the game received mixed reviews upon its North American release, Nintendo Power listed it as 171st best game in its Top 200 Games chart published in 2006.  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 18 (Fighting Games Special)

Retro Gaming Ads Blast – Part 18 (Fighting Games Special)

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – specifically about fighting games that were released in the 1990s. The said decade marked the time when Street Fighter II became a massive hit in the video arcades (and on game consoles) which sparked a wave of new fighting games from business competitors. In that same decade, 3D polygonal fighting games were also released which added greater choices of fighting games at the arcades and on game consoles that players could choose from.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Dead or Alive Japanese arcade flyer

Dead or Alive was the start of new success that impacted the direction of Tecmo in the gaming industry.

The above arcade flyer of Dead or Alive gave Japanese arcade operators and gamers a taste of what to expect with the game. While the screenshots showed some resemblance with what gamers saw in Virtua Fighter 2, the character designs Tecmo and its developers came up with were unique.

Before Dead or Alive was released in Japanese arcades in 1996, company Tecmo was in financial trouble and they asked Tomonobu Itagaki to make a fighting game similar to Sega’s polygonal blockbuster Virtua Fighter. A breakthrough for Tecmo happened when Sega announced they were licensing their Model 2 arcade to third-party companies which paved the way for Itagaki’s team to make Dead or Alive with it. The game became a big hit and it paved the way for Tecmo to release it on Sega Saturn and PlayStation, and the sequels that followed years later.

2. North American Soulcalibur Dreamcast version print ad

Namco came up with a creative approach to emphasize heart-and-soul promoting their game and the Dreamcast.

On September 9, 1999, Sega launched their Dreamcast console in America. With a gap of around ten months between the Japanese launch (November 1998) and the American launch, Sega had time to prepare Dreamcast’s release to American gamers with a huge lineup of games (both Sega’s games and from other publishers). Fortunately for Sega, they had Namco (their rival on arcade games) supporting their console.

Behind the scenes, Namco’s developers worked hard to not only port their arcade hit Soulcalibur to the Dreamcast, but to enhance the graphics using the console’s more advanced technology. The visual enhancements include rendering all of the games stages (and backgrounds) into full 3D polygonal environments. Namco also implemented different game modes and added even more content to ensure satisfaction to Dreamcast gamers.

The above 3-page print ad of Soulcalibur on Dreamcast was undeniably strategic and captivating to look at. The ad described the console as the heart, showed Soulcalibur character Mitsurugi (one of the game’s most popular characters) in the middle and then described the game (with 3 screenshots of game rendered with Dreamcast graphics) as the soul. It was a strong way to promote both the game and the console. In the years that followed, Soulcalibur grew into a popular fighting game franchise and the Dreamcast version will always be remembered as the crucial turning point.

3. X-Men: Children of the Atom arcade flyer

Anyone who read lots of X-Men comic books in the 1990s should be able to tell which character was drawn by which artist.

When Capcom first released X-Men: Children of the Atom in the arcades in the mid-1990s, I was surprised because I did not anticipate the day would come when the company behind Street Fighter II would actually make a 2D fighting game showcasing the Marvel’s mutants. Even more intriguing was the X-Men art Capcom used for the arcade flyer to promote the game. I recognize Jim Lee’s artworks of Magneto, Cyclops and Colossus. The art of Wolverine shown was drawn by Andy Kubert. It was a wise move for Capcom (with Marvel as a business partner) to use established X-Men comic book artworks instead of having their internal illustrator draw the characters. That being said, this arcade flyer still looks great and captivating to look at.

4. North American Ranma ½: Hard Battle print ad

A print ad promoting the game while saving some space to promote the anime and comic books.

By 1993, Street Fighter II and its upgraded follow-ups were wildly popular both in the arcades and on game consoles around the world. At the same time, there were many other 2D fighting games released to compete with and cash-in on Street Fighter II’s success. Believe it or not, the established anime franchise Ranma ½ saw a video game adaptation in the form of a 2D fighting game – Ranma ½: Hard Battle.

The North American print ad above published by DTMC (in cooperation with Viz Communications) promoted the game (one screenshot, the SNES game box and images of the characters as they appeared in the game) as well as Ranma ½ on anime videos and comic books. The way it was presented, the print ad promoted Ranma ½: Hard Battle without much heart nor passion.

5. Fatal Fury: King of Fighters arcade flyer

An intriguing visual presentation on the front.
You get to know the characters and what the game features are.

There is no doubt that Fatal Fury: King of Fighters is the most significant game that SNK made. Apart from being the company’s first fighting game for the Neo Geo system, it established the fictional “king of fighters” tournament that became the core concept for The King of Fighters series of games in the years that followed. Fatal Fury itself is notable for being designed by Takashi Nishiyama, a former Capcom employee who created the original Street Fighter game. What Nishiyama could not do with Street Fighter, he accomplished while making SNK’s fighting game. Compared with the combo-oriented approach of Street Fighter II, Fatal Fury was designed to emphasize the timing of special moves, confrontational play, cooperative play and the 3D-like spacing between characters (background row and foreground row in each stage) while telling a story in a solid way.  

The above arcade flyer of Fatal Fury has this unique looking artwork on the front showing stylized rectangular shots of the major characters Terry Bogard, Andy Bogard and Joe Higashi. On the other side of the flyer are the details that emphasized the creative concept of the game, who the characters are and what they could expect with regards to gameplay features. This flyer is still captivating to look at and it could entice you to try playing the original Fatal Fury game before trying out the sequels and spin-offs.

6. Marvel vs. Capcom: Clash of Super Heroes arcade flyer

This is NOT a comic book crossover.

If there is anything that truly emphasizes the essence of a fictional crossover in terms of visuals, it’s the art that Capcom and Marvel agreed to for Marvel vs. Capcom: Clash of Superheroes which is evident on the front of the above arcade flyer. By looking at how the Marvel characters were drawn, it looks like someone at Capcom illustrated the artwork as the Capcom characters still maintained that particular art style seen in the artworks of the Japanese company’s other games like Street Fighter, Darkstalkers, Mega Man and Strider. Regardless, the artwork still is amusing to look at.

7. Art of Fighting arcade flyer

The front of the flyer.
The cast of characters showcased on the other side of the flyer.

Following the success of Fatal Fury, SNK went on to release Art of Fighting in arcades in 1992 and it became successful enough for the company to make sequels. With regards to the realm of fantasy, Art of Fighting was part of the same fictional universe as Fatal Fury and The King of Fighters, and there were times when its own characters appeared in other SNK games.

Art of Fighting’s arcade flyer had an energetic visual concept on the front with a rectangular lightning portion on the left balanced with five screenshots of the game itself. Once you get to the other side of the flyer, you will see really nice art of the characters with Ryo Sakazaki and Robert Garcia as the most dominating figures. Sakazaki and Garcia are the major characters of the Art of Fighting series. This flyer confidently introduced the characters and succeeded in making them look interesting.

8. Fighter’s History arcade flyer and print ad

Great looking front artwork showing the game’s characters, posing and some action.
If you look closely at the controls, you will see the six-button layout and functions which are the same with those used in Street Fighter II.
Data East offered two ways for gamers to enjoy Fighter’s History – pay a high price for the SNES version or gamers can go play the game in the arcade by dropping a few coins.

In 1993, Data East released their fighting game Fighter’s History in the arcades around the world. Along the way, the company released their arcade flyer which had a very captivating art work on the front featuring their characters and some action. The other side of the flyer showed the technical details on how to play, how the control works and who the characters are. Fighter’s History was nicely received in the arcades and the success led Data East into porting the game for the Super Nintendo Entertainment System (SNES). If you look at the print ad above, you can see how clever Data East was promoting the SNES version of the game while keeping an image of the arcade machine which serves like a subtle reminder that the same game is still available in video arcades.

Shortly after the release of Fighter’s History in the arcades, there were gamers who noticed that it had certain visual and gameplay elements that made it so familiar with what Street Fighter II had. When Capcom became aware of the similarities, they sued Data East claiming that Fighter’s History was too similar to their game and that copyright infringement was committed. Capcom lost the case ultimately and Data East went on to release two more Fighter’s History games.

9. Virtua Fighter 3 arcade flyer

Virtua Fighter 3 truly raised the standards for arcade game graphics back in 1996.

When it comes to gaming innovation and standing out among the rest, Sega did exactly those when they released Virtua Fighter 3 in arcades in 1996 and it had the best-looking and really mind-blowing graphics at the time. Developed by AM2 (led by Yu Suzuki) on the very expensive Model 3 arcade hardware, Virtua Fighter 3 broke new ground on graphics as it moved over 1 million polygons per second, had highly detailed visuals on the characters and surroundings, realistic reflection effects, detailed shining, parallel lighting and high-specular Gouraud shading to name some. Even the characters’ eyes followed the opponent’s position.

The Virtua Fighter 3 arcade flyer showcased their reflective, metallic character Dural who in turn was part of the graphical showcase (emphasizing reflections, smooth animation and liquid metal effects) when the game was previewed in the 1996 AOU event in Japan. The words “The New Standard” written on the lower-left corner of the front of the flyer was justified and truthful.

10. Teenage Mutant Ninja Turtles: Tournament Fighters print ad

This print ad had a nice visual presentation and was easily recognizable to the many TMNT fans.

In 1989, the Teenage Mutant Ninja Turtles (TMNT) franchise made quite a splash on video games which is not surprising as the multimedia franchise was already a popular in the West. More video game adaptation of TMNT were released in the early 1990s providing fans and gamers a lot of fun gameplay at the arcades (click here) and on consoles. Konami had the video game rights of TMNT and in a clear response to the sudden popularity of fighting games, they released Teenage Mutant Ninja Turtles: Tournament Fighters on the most popular game consoles of the time achieving varying levels of success critically and commercially (note: the SNES version stood out as the best). This print ad of the fighting game was effective in visually promoting the three console versions and the displayed text contained enough information to lure the attention of both fans and gamers.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 16

Retro Gaming Ads Blast – Part 16

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. A-Jax North American arcade flyer

Another one of Konami’s arcade flyers showing a pretty fashion model with a touch of militarism.

A-Jax (also referred to as Ajax) is another one of the many military themed games Konami released for the arcades in the 1980s. It was a 2D vertically scrolling shooter in which players use aircrafts to shoot enemies both in the air and on the ground. The game was a hit in Japanese arcades and Konami came up with the North American arcade flyer showing three screenshots, an archive footage shot of a military helicopter and a sexy lady (with a light military look) with a machine gun. The style of presentation was similar in style with the North American arcade flyers of Contra and M.I.A.: Missing in Action.

2. The Combatribes print ad

The short comic book approach was used to emphasize the setting and concept of the video game.

Technos, the Japanese company behind the wildly popular Double Dragon games franchise, proved to be successful with the arcade release of The Combatribes. In an attempt to keep the wave of success moving, Technos released The Combatribes on the Super Nintendo Entertainment System (SNES) in 1992 and someone involved with the North American marketing came up with the idea of creating a comic book-style presentation for the print ad. Creatively speaking, the comic book approach was done to emphasize the story and visual concepts of the game, and entice readers to play it. By today’s standards of video game marketing, this print ad’s approach is both unusual and notable.

3. Dead or Alive 2 Dreamcast port print ad

This was a wide print ad that appeared on magazines and it sure was eye-catching. It was an effective way to promote the game and inform people of the Sega Dreamcast’s presence in the market.

When Dead or Alive 2 was released in the arcades in 1999, a lot of gamers were astounded by it as developer Team Ninja (led by Tomonobu Itagaki) made it much bigger and a lot better than its 1996 predecessor. Team Ninja really went all out making the sequel utilizing Sega’s NAOMI arcade technology, inviting martial artists to do motion-capture, and having a very ambitious game design. Since the game was developed with the NAOMI hardware, porting the game for the Sega Dreamcast was reportedly convenient and smooth for the developers who went on to add more gameplay features and modes. Publisher Tecmo came up with this wide print ad (promoting the Dreamcast release) showcasing three characters, six screenshots and text descriptions emphasizing the universal acclaim the game received. The promotional approach was simple yet effective.  

4. Jet Moto (PC version) print ad

From PlayStation to PC.

In November 1996, the futuristic all-terrain hoverbikes racing game Jet Moto was released on the PlayStation which went on to sell well and attract mostly positive reviews. Sony Computer Entertainment eventually released a version of the game for the personal computer (PC) in November 1997. As seen in the above print ad, the network play option and compatibility with Direct3D video accelerators were emphasized as such features resonated with the interests of PC gamers of the era. This print ad showed how willing Sony was to release PlayStation hits on PC back then.

5. Elevator Action Returns Japanese arcade flyer

Great looking art on the front.
The rear of the flyer.

When Taito released Elevator Action Returns (also titled as Elevator Action II in other nations) in the arcades in 1994, it became a hit as gamers enjoyed its action-packed gameplay, ambitious 2D visual presentation and varied level designs that clearly went beyond its 1983 predecessor. The front of the Japanese arcade flyer has really nice art showing the three playable protagonists on an elevator on their way to do their mission. The back of the flyer shows screenshots (which emphasized the varied level designs), text descriptions explaining how the game played (English version printed), and what the features are. Another text description confirmed that terrorists are the antagonists that players will be dealing with which was reflective of the rise of Islamic terrorism in the 1990s. Oh yes, if you look closely you will the word “item” misspelled as “items”.

6. Sunset Riders print ads

The Sunset Riders arcade machine, the SNES version, screenshots and a can of pork-and-beans on this ad.
This print ad appeared in some comic books I read long ago.

After enjoying a lot of success in the arcades with their 1991 game Sunset Riders, Konami went on to release ports of it to the Sega Genesis in 1992 and the Super Nintendo Entertainment System (SNES) in 1993. With regards to conversions and procedural/artistic changes between the arcade and console ports, the SNES version had few changes implemented compared to the one released on the Genesis. As seen in one of the print ads of Sunset Riders on SNES, it came with 7 arcade levels, 2-player mode and additional shooter stages. What the print ads did not reveal were notable replacements of specific characters in key parts of the game such as the dynamite-tossing female bandits getting replaced by male bandits, North American Indian villains getting replaced with outlaws, etc.  

7. Jackal Japanese arcade flyer

Whoever was the artist Konami hired truly delivered great-looking art!

Konami’s military themed game Jackal (Japanese title: Tokushu Butai Jackal) debuted in Japanese arcades in October 1986 and became a hit. The Japanese market arcade flyer had great looking artwork on the front that strongly emphasized the very concept of the game (players move military jeeps to shoot at enemies as they move into enemy territory). One of the characters (the one wearing the red beret) somewhat resembles the late Sean Connery which only shows that someone within Konami’s development team took inspiration from movies. This arcade flyer’s front still looks great.

8. Aliens North American arcade flyer

A good amount of effort was done to truly capture Aliens’ concept using hired models (as Ripley and Newt), a Xenomorph physical model and a suitable background.
The key details presented on the rear of the flyer. The Xenomorph’s presence adds tension.

In 1990, Konami released their ambitious arcade game Aliens which was loosely based on the 1986 movie that starred Sigourney Weaver and was directed by James Cameron. As Konami’s Aliens license was only temporary and the movie was so highly regarded, the Japanese company’s marketing team really had to exert extra effort to truly capture the film’s sci-fi horror concept in order to make a strong presentation towards arcade operators and their paying customers (the gamers).

Apart from showing screenshots on the front, the creative team hired a blonde model as Ellen Ripley holding a gun and a young girl as the character Newt, and have them pose convincingly in front of a Xenomorph model (darkened in the foreground). On the back of the flyer, the team heavily revealed the details using the text description to emphasize the gaming experience and story concept. The technical details, meanwhile, were presented in simplistic, easy-to-follow fashion. Aliens was a smash hit in the arcades and there are long-time gamers who regard it as one of the best game adaptations of the 1986 movie. This arcade flyer is a strong reminder that the featured game was never ever ported to any game console nor to any personal computer.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco