Retro Gaming Ads Blast – Part 45

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Tron Arcade Flyer

The front.
The rear. The details were clearly written for arcade operators.

Remember how dazzling the 1982 movie Tron was when you first saw it? That film had groundbreaking computer-generated graphics and the filmmakers worked very hard to tell a story covering both the real and digital worlds. Along the way, the movie had strong video game vibes which resonated with gamers at a time when arcade gaming was wildly popular in America. Believe it or not, an official arcade game of Tron was released the same year as the movie and it was a massive success. The arcade flyer perfectly captured the vibe and look from the movie and the machine itself had a control stick the same with what was shown to viewers. This old flyer is still great to look at.

2. Green Beret Japanese Arcade Flyer

This is a very stylish flyer.

Konami was a highly prolific game publisher in the 1980s and it had lots of games that became huge blockbusters. During the decade, their game developers were strongly influenced by both Hollywood action movies and the Cold War. In 1985, Konami released the militaristic game Green Beret in Japanese arcades and to promote it, they created an arcade flyer featuring a very stylish artwork highlighting military images of soldiers (including a guy smoking) and warfare. This ad still looks great and it was not surprising it helped the game achieve huge commercial success. Green Beret was released in America as Rush’n Attack.

3. Darius Japanese And North American Arcade Flyers

The Japanese flyer.
The North American flyer.

Released in arcades worldwide in 1987, Darius is a 2D side-scrolling shooter game from Taito which had a science fiction concept of the starship Silver Hawk (piloted by players) which sets on a mission to destroy an evil empire before it could destroy the world called Darius. The game was successful, most notably in Japan and it eventually led to sequels being released later. What I find intriguing is how the arcade game was promoted in Japan and in North America. The Japanese arcade flyer had this intriguing artwork that reflected a blend of sci-fi with a touch of horror. The North American flyer had a strong sci-fi touch with a male and female model wearing costumes (that made them look futuristic) standing beside the Darius machine. Which flyer looks more appealing to you?

4. Data East’s Arcade Alley Print Ad

Fun and excitement emphasized in this print ad.

There is nothing like porting arcade hits to computer systems for gamers to enjoy. In 1988 there in Europe, U.S. Gold released Data East’s Arcade Alley for computer systems and it included ports of popular Data East games like Kung Fu Master, Express Raider, Breakthru, Tag Team Wrestling, Last Mission and Karate Champ. U.S. Gold’s print ad showed a guy in the middle of a video arcade looking on both sides to pick which game to play which strongly emphasized the essence of the game collection (offered in cassettes and disk). This old ad is still amusing to look at.

5. Blasteroids European Print Ad

Blasteroids for the Europeans.

Blasteroids, the third entry in Atari’s popular Asteroids games series, was released in European arcades by Image Works and eventually landed on computer systems there. For Europe, the ad makers came up with artwork showing a creepy, green space monster surrounded by a few spaceships to emphasize the game’s concept. The said monster eventually appeared on the game covers of the computer ports of Blasteroids later. This ad shows creative adjustments taken to promote games in different parts of the world.

6. Dream Team USA Japanese Print Ad

The legends of the NBA in the Japanese version of EA’s Team USA Basketball. Retitling the game as Dream Team USA made more sense because “Dream Team” was a much more popular reference than “Team USA Basketball”.

Remember how wildly popular the Dream Team (Team USA in Olympic basketball) was in 1992? With NBA legends Larry Bird, Michael Jordan, Magic Johnson, Charles Barkley, Karl Malone, John Stockton and more representing America in the basketball tournament of the Olympic Summer Games in Barcelona, Spain, the Dream Team (a media-led reference for the team) was easily the main attraction not only for basketball fans worldwide but also those who craved for excitement in international sports events. That said, Electronic Arts secured the license to make an official video game about the Dream Team and actually released the game Team USA Basketball within 1992 for the Sega Genesis. As basketball is popular also in Japan, EA released the game there titled as Dream Team USA and came up with a Japanese print ad to seriously capture gamers’ attention. This ad is still effective in delighting both basketball and video game enthusiasts.

7. Super Star Wars: The Empire Strikes Back And Return Of The Jedi Print Ad

No screenshots of games used. Just the official images from the posters of the two movies.

Back in the 1990s, there was a resurgence of the original Star Wars trilogy across different forms of media. Apart from the VHS re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, there was a slew of video games of Star Wars released during the decade and the fans had new stuff to entertain themselves with. Along the way, the company THQ secured the rights to Super Star Wars: The Empire Strikes Back and Super Star Wars: Return of the Jedi for re-release to coincide with the 1997 “Special Edition” theatrical releases of their respective movies. THQ’s print ad simply used official images of Return of the Jedi and inserted a tiny bit of The Empire Strikes Back, and they did not show any screenshots that could have been helpful for Super Nintendo Entertainment System (SNES) and Game Boy users. Still, it was smart for THQ to print two excerpts of game reviews to sell the games.

8. Super Mario RPG North American Print Ad

A mesmerizing ad for the acclaimed Super Mario RPG.

Remember back in the 1990s when Nintendo and role-playing game giant SquareSoft had a very healthy business relationship that proved successful? Before their eventual breakup (related to Square signing with Sony for PlayStation development), the two companies joined forces to make a fully featured role-playing game for the SNES featuring Super Mario and related characters…Super Mario RPG: Legend of the Seven Stars. To promote the game, Nintendo (the publisher) created a mesmerizing 2-page print ad highlighting their characters while emphasizing the role-playing and fantasy aspects of the game. At the time of its release, Super Mario was often identified with platform games and the Super Mario RPG print ad was a serious attempt to lure fans into RPGs which the SNES was already rich with. This ad, which I first saw in gaming magazines in 1996, still looks great.

9. NBA Shootout ’97 Print Ad

Did you play this on PlayStation in 1997?

If there is anything I miss about 1990s console gaming, it is the fact that there were a lot of NBA-licensed video games that were offered to players with different tastes in basketball gaming. Sony had its own exclusive NBA games series called NBA Shootout and they were pretty aggressive selling its own basketball games along with the PlayStation going up against the likes of Electronic Arts (NBA Live), Sega and others. This is reflected in this 2-page print ad of NBA Shootout ’97 which was a PlayStation-exclusive release. They featured a photograph of Lakers’ Eddie Jones about to dunk and showed screenshots as well as the descriptive text written with excitement. Since it first started, NBA Shootout was basketball in full 3D polygonal graphics backed with motion-captured moves and dunks that players could enjoy only PlayStation. This ad is a reminder that Sony used to make official NBA games and there is a lack of variety and players’ choice of NBA gaming in today’s world.

10. Legend of Legaia North American Print Ad

Perhaps someone at Sony Computer Entertainment America (SCEA) thought Legend of Legaia was a horror video game.

There was a time when Sony produced Japanese RPGs (JRPGs) exclusive for PlayStation consoles. One of them was Legend of Legaia which had a combat system that emphasized martial arts and it had an interesting fantasy concept. For its 1999 North American release, Sony came up with a very bizarre 2-page print ad that had digital artwork with a very strong horror vibe and the visual designs within the three screenshots shown were clearly not related with it. How this ad was made remains unclear. This is easily one of the most misguided gaming ads of the 1990s.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 37

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1970s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Cabal Japanese arcade flyer/poster

Can you feel the action and intensity here?

When it was first released in video arcades in Japan in late 1988, Cabal was another game inspired by military action movies of Hollywood which explains the art work done for the arcade flyer and poster shown above. The Vietnam War was still fresh in people’s minds and the concept of having one or two players firing their weapons against enemy soldiers resonated with gamers who saw Hollywood’s military action flicks. That said, it is not surprising that Cabal became a huge hit in Japan before getting released in arcades around the world.

2. Willows Japanese arcade flyer

The front.
The rear.

Remember the 1988 high fantasy adventure film Willow? That film was produced by George Lucas and was a bold new production of Lucasfilm shifting away from Star Wars. Believe it or not, an official arcade game adaptation of Willow was made by Capcom and they promoted it by having images of Val Kilmer and Warwick Davis on the front of the arcade flyer (opposite the illustrated versions of their characters). The game, which was a side-scrolling platform game with run-and-gun elements, went on to be an arcade hit in Japan and eventually pleased gamers worldwide.

3. Super Punch-Out!! North American print ad

This is funny to look at.

Historically, Nintendo’s Punch-Out!! series started in the arcade in 1984 and the first game was the result of the company’s effort to make a new game using arcade cabinets with two screens. The 2nd game – Mike Tyson’s Punch-Out!! – became a huge critical and commercial hit (over 2 million copies sold in 1988) on console and it made great business sense for Nintendo for release another Punch-Out!! for its console gamers to enjoy in the comfort of home. In 1994, Super Punch-Out!! was released on the Super Nintendo Entertainment System (SNES) in America and to promote it, the company came up with a hilarious 2-page ad that showed fictional high school graduates with boxing-related injuries. The imagery creatively connected with the words “biggest Punch-Out ever” and “Graduating Class of ‘94”.

4. EA Sports 3-in-1 SNES games print ad

EA Sports games on the SNES.

In 1994, Electronic Arts (EA) released their sports games NBA Live 95, NHL 95 and Madden NFL 95 for consoles at the time. Even though the Sega Genesis sold better than Super Nintendo Entertainment System (SNES) in America at the time, EA went on to aggressively market their 3 sports video games on Nintendo’s console using a 3-in-1 games print ad. In retrospect, the SNES for the most part had better graphics and sounds than the Genesis which is reflected clearly on EA Sports games of the time. This print ad still looks fun and exciting.  

5. Atari Jaguar CD print ad

Were you able to play any game on the Atari Jaguar with the CD add-on included?

Apart from the obvious advances of technology that impacted video games, the 1990s is also known for the rise of CD-ROM as a medium for gaming. In an effort to boost sales of the Atari Jaguar console (launched in America in 1993 for around $250) and capitalize on the trust of the fans and console owners, Atari launched a CD-ROM add-on device for about $150 in 1995. To promote it, the company went aggressive with the 2-page ad showing the add-on fully connected on top of the main console, showing off some games and posting a text description emphasizing hardware power and the advantages that come with the CD technology. Even in the captured image, the Atari Jaguar CD still resembled a toilet. This is an aggressive ad campaign that failed as less than 20,000 Atari Jaguar CD units were sold by the time it was discontinued in 1996.

6. 3DO print ad

While it lacks intensity, this 3DO ad emphasized the games.

Without showing any hardware, the 3DO Company came up with this 2-page print ad that had a slightly adulterated tone (look at the left page) and aggressively marketed the 3DO console games available at the time. Games like Demolition Man, Shock Wave, Road Rash and Super Street Fighter II Turbo were the standout titles which clearly showed the company made the effort to emphasize gaming more than multimedia features. This 1990s ad tackled the generations with a touch of humor.

7. Lethal Enforcers II: Gun Fighters Sega Genesis print ad

This is a fun ad to look at.

When Lethal Enforcers II: Gun Fighters was released in the arcades in 1994, it became a commercial success for Konami which went on to announce it would port the game to consoles of Nintendo and Sega at the time. While the port for the Super Nintendo Entertainment System (SNES) was never released, Lethal Enforcers II: Gun Fighters made its way to the Sega Genesis and Sega CD. The print ad of the Sega Genesis version (Sega CD mentioned in small text) had an inspired design emphasizing the Old West, shooting and the conflict between cowboys and Indians. The screenshots gave people the clear idea that Old West was the setting (versus modern day in the previous game). This is still fun to look at.

8. Syphon Filter

Syphon Filter went on to become a surprise hit game in 1999.

In 1999, Sony’s 989 Studios released Syphon Filter exclusively on the PlayStation console. This single-page print ad showed a few screenshots on the bottom and several action snippets with a night vision touch ultimately emphasizing the stealth aspect within the gameplay. The marketing proved to be effective as the game sold a lot at retail and went on to establish a new game franchise exclusive to PlayStation consoles.

9. Parasite Eve II Japanese print ad

Were you a big fan of Aya Brea and the Parasite Eve franchise in the late 1990s?

Following the critical and commercial success of Parasite Eve in 1998, SquareSoft proceeded with Parasite Eve II and the production (note: initially for a spin-off game before becoming a sequel) did not even involve the main creators of the first game. Instead the company had a different team of developers – including those who previously worked on Resident Evil games for Capcom – in Osaka to make the sequel. This explains why Parasite Eve II had stronger survival horror gameplay resembling a Resident Evil game. As major changes were made during the production, it was decided that Aya Brea would become the main protagonist and already the character was already popular with gamers. That being said, the marketing of Parasite Eve II for the Japanese market heavily featured Aya Brea with subtle sexiness, beauty and action in mind. The marketing intensified leading to its eventual December 16, 1999 release in Japan.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 14

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Lufia & The Fortress of Doom for Sega Genesis print ad

Considering the eventual scrapping of the Sega Genesis port of Lufia & The Fortress of Doom, this old print ad might as well serve like a tomb stone.

I want to start with this mostly black print ad about the Japanese role-playing game (JRPG) Lufia & The Fortress of Doom coming to the Sega Genesis console. This game was released on the Super Nintendo Entertainment System (SNES) in America and on the Super Famicom in Japan in 1993 and achieved commercial success for the Japan-based publisher Taito. In an attempt to keep on building up the success, a port of the game for the Sega Genesis (Sega Megadrive in other countries) was announced but ultimately it got canceled. It should be noted that Taito’s American division close down in 1995 and the sequel  Lufia II: Rise of the Sinistrals was released in America by a different publisher. That being said, this particular print ad is a sad reminder of a broken promise for Sega Genesis gamers as well as Lufia and JRPG fans who wanted to play the 1993 RPG on a different console.

2. Cloak & Dagger arcade flyer

The front of the arcade flyer. There is even a mention of the Cloak & Dagger movie.
Details of the game explained with arcade operators in mind. I find it odd that there is a vacant amount of blank space on this side of the flyer.

Cloak & Dagger, the Atari arcade game that appeared in the 1984 movie of the same name (read my retro movie review by clicking here), has always been an arcade conversion kit as this arcade flyer showed. For the newcomers reading this, an arcade conversion kit allows the arcade operator to replace an old game without having to buy a brand-new arcade machine. Very cleverly, Atari targeted arcade machines of Robotron: 2084, Defender, Stargate and Joust (all were from the competitor Williams Electronics) with Cloak & Dagger. The Cloak & Dagger flyer’s front shows a picture of the pieces of hardware (for insertion into the arcade cabinet plus some physical adjustments) plus decorations for the exterior of the arcade cabinet. The other side of the flyer contains the technical details that make it convenient for arcade operators to understand on how to convert the older games (limited to the above-mentioned Williams games).

3. NBA Live 95 for Sega Genesis print ad

This print ad is still exciting to look at, especially when you are still passionate with basketball.

Back in late 1994, Electronic Arts (EA) revamped their NBA-licensed basketball game franchise with NBA Live 95 which came with a major game redesign that includes the isometric on-court perspective, T-meter for free throw shooting and more. NBA Live 95 was also the first entry of the NBA Live franchise and brand which lasted for decades. This print ad of the Sega Genesis version of NBA Live 95 has the clever display of several screenshots along with pics of the shot clock emphasizing suspense. The basketball action images themselves are not only eye-catching but strong enough to get gamers excited. This is still a solid print ad to look at.

4. X-Men: Mutant Apocalypse print ad

An X-Men game by Capcom.

If there is anything significant about X-Men: Mutant Apocalypse, it is the fact that it was Capcom’s first-ever X-Men-based production that was also released a month before their own hit arcade game X-Men: Children of the Atom came out. Setting aside Capcom’s involvement, this game contains notable elements from the comic books that strongly resonated with dedicated X-Men fans. Apart from the two screenshots and the game box cover, this print ad has X-Men artwork by Andy Kubert who already was the regular artist of the X-Men monthly series.

5. Space Ace multi-platform print ad

Anyone who is a fan of Don Bluth’s works in animation should be able to recognize the art style of this ad.

First released in the mid-1980s, Space Ace was a LaserDisc video game that was designed and produced by the legendary animator Don Bluth (An American Tail, The Land Before Time, Anastasia). After achieving success in the arcades, new versions of Space Ace were subsequently released on many other platforms, including the consoles and computers that used disc drives in the mid-1990s which this print ad emphasized. By looking at the lower part of the print ad, you will see Sega CD, 3DO, Macintosh and PC as targeted platforms. The most notable visual feature of the ad was, unsurprisingly, official art of Space Ace.

6. BurgerTime arcade flyer

The front of this flyer could make you crave for burgers.
The technical and creative details on the rear of the flyer.

Bally/Midway came up with this arcade flyer of BurgerTime which itself went on to become a beloved classic game. The front showed a very enticing looking hamburger that looked like it could fill a person’s belly and tingle his or her taste buds. Then they showed the hand-drawn in-game characters looking like they really are interacting with the hamburger. The back of the flyer shows details that emphasize what the game is about, why it could be a fun arcade addition and what the specs are. This is an engaging arcade flyer.  

7. NCAA Final Four Basketball print ad

Do you know anyone who played this college basketball video game?

If there is anything notable about video gaming in the 1990s that is missing today, that would be the presence of multiple basketball video games released by different game publishers. Along the way, there were some college basketball video games such as NCAA Final Four Basketball developed by Bitmasters and published by Mindscape. This print ad had enough screenshots to show what the game looked like and how it played. The ad also mentioned that the game had 64 real NCAA teams and logos as well. This 1994 video game did not have a strong reception from game critics although it received a very high rating by GamePro magazine. NCAA Final Four Basketball has long been forgotten.

8. Indiana Jones’ Greatest Adventures print ad

An eye-catching print ad from a more memorable time when the Indiana Jones franchise was still under the full control of George Lucas and his enterprise.

Indiana Jones’ Greatest Adventures was an ambitious 2D side-scrolling adventure game that also served as an adaptation of the first three Indiana Jones movies (1981-1989) of Steven Spielberg and George Lucas. Like the Super Star Wars trilogy of games that preceded, this one was a challenging and lengthy game filled with lots of action. This print ad only showed Indy’s whip and hat but the screenshots, the text description and the game box cover (which has a young Harrison Ford as the iconic Jones) were more than enough to convince viewers that this was an Indiana Jones game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco