Tag: Barcelona

Retro Gaming Ads Blast – Part 45

Retro Gaming Ads Blast – Part 45

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Tron Arcade Flyer

The front.
The rear. The details were clearly written for arcade operators.

Remember how dazzling the 1982 movie Tron was when you first saw it? That film had groundbreaking computer-generated graphics and the filmmakers worked very hard to tell a story covering both the real and digital worlds. Along the way, the movie had strong video game vibes which resonated with gamers at a time when arcade gaming was wildly popular in America. Believe it or not, an official arcade game of Tron was released the same year as the movie and it was a massive success. The arcade flyer perfectly captured the vibe and look from the movie and the machine itself had a control stick the same with what was shown to viewers. This old flyer is still great to look at.

2. Green Beret Japanese Arcade Flyer

This is a very stylish flyer.

Konami was a highly prolific game publisher in the 1980s and it had lots of games that became huge blockbusters. During the decade, their game developers were strongly influenced by both Hollywood action movies and the Cold War. In 1985, Konami released the militaristic game Green Beret in Japanese arcades and to promote it, they created an arcade flyer featuring a very stylish artwork highlighting military images of soldiers (including a guy smoking) and warfare. This ad still looks great and it was not surprising it helped the game achieve huge commercial success. Green Beret was released in America as Rush’n Attack.

3. Darius Japanese And North American Arcade Flyers

The Japanese flyer.
The North American flyer.

Released in arcades worldwide in 1987, Darius is a 2D side-scrolling shooter game from Taito which had a science fiction concept of the starship Silver Hawk (piloted by players) which sets on a mission to destroy an evil empire before it could destroy the world called Darius. The game was successful, most notably in Japan and it eventually led to sequels being released later. What I find intriguing is how the arcade game was promoted in Japan and in North America. The Japanese arcade flyer had this intriguing artwork that reflected a blend of sci-fi with a touch of horror. The North American flyer had a strong sci-fi touch with a male and female model wearing costumes (that made them look futuristic) standing beside the Darius machine. Which flyer looks more appealing to you?

4. Data East’s Arcade Alley Print Ad

Fun and excitement emphasized in this print ad.

There is nothing like porting arcade hits to computer systems for gamers to enjoy. In 1988 there in Europe, U.S. Gold released Data East’s Arcade Alley for computer systems and it included ports of popular Data East games like Kung Fu Master, Express Raider, Breakthru, Tag Team Wrestling, Last Mission and Karate Champ. U.S. Gold’s print ad showed a guy in the middle of a video arcade looking on both sides to pick which game to play which strongly emphasized the essence of the game collection (offered in cassettes and disk). This old ad is still amusing to look at.

5. Blasteroids European Print Ad

Blasteroids for the Europeans.

Blasteroids, the third entry in Atari’s popular Asteroids games series, was released in European arcades by Image Works and eventually landed on computer systems there. For Europe, the ad makers came up with artwork showing a creepy, green space monster surrounded by a few spaceships to emphasize the game’s concept. The said monster eventually appeared on the game covers of the computer ports of Blasteroids later. This ad shows creative adjustments taken to promote games in different parts of the world.

6. Dream Team USA Japanese Print Ad

The legends of the NBA in the Japanese version of EA’s Team USA Basketball. Retitling the game as Dream Team USA made more sense because “Dream Team” was a much more popular reference than “Team USA Basketball”.

Remember how wildly popular the Dream Team (Team USA in Olympic basketball) was in 1992? With NBA legends Larry Bird, Michael Jordan, Magic Johnson, Charles Barkley, Karl Malone, John Stockton and more representing America in the basketball tournament of the Olympic Summer Games in Barcelona, Spain, the Dream Team (a media-led reference for the team) was easily the main attraction not only for basketball fans worldwide but also those who craved for excitement in international sports events. That said, Electronic Arts secured the license to make an official video game about the Dream Team and actually released the game Team USA Basketball within 1992 for the Sega Genesis. As basketball is popular also in Japan, EA released the game there titled as Dream Team USA and came up with a Japanese print ad to seriously capture gamers’ attention. This ad is still effective in delighting both basketball and video game enthusiasts.

7. Super Star Wars: The Empire Strikes Back And Return Of The Jedi Print Ad

No screenshots of games used. Just the official images from the posters of the two movies.

Back in the 1990s, there was a resurgence of the original Star Wars trilogy across different forms of media. Apart from the VHS re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, there was a slew of video games of Star Wars released during the decade and the fans had new stuff to entertain themselves with. Along the way, the company THQ secured the rights to Super Star Wars: The Empire Strikes Back and Super Star Wars: Return of the Jedi for re-release to coincide with the 1997 “Special Edition” theatrical releases of their respective movies. THQ’s print ad simply used official images of Return of the Jedi and inserted a tiny bit of The Empire Strikes Back, and they did not show any screenshots that could have been helpful for Super Nintendo Entertainment System (SNES) and Game Boy users. Still, it was smart for THQ to print two excerpts of game reviews to sell the games.

8. Super Mario RPG North American Print Ad

A mesmerizing ad for the acclaimed Super Mario RPG.

Remember back in the 1990s when Nintendo and role-playing game giant SquareSoft had a very healthy business relationship that proved successful? Before their eventual breakup (related to Square signing with Sony for PlayStation development), the two companies joined forces to make a fully featured role-playing game for the SNES featuring Super Mario and related characters…Super Mario RPG: Legend of the Seven Stars. To promote the game, Nintendo (the publisher) created a mesmerizing 2-page print ad highlighting their characters while emphasizing the role-playing and fantasy aspects of the game. At the time of its release, Super Mario was often identified with platform games and the Super Mario RPG print ad was a serious attempt to lure fans into RPGs which the SNES was already rich with. This ad, which I first saw in gaming magazines in 1996, still looks great.

9. NBA Shootout ’97 Print Ad

Did you play this on PlayStation in 1997?

If there is anything I miss about 1990s console gaming, it is the fact that there were a lot of NBA-licensed video games that were offered to players with different tastes in basketball gaming. Sony had its own exclusive NBA games series called NBA Shootout and they were pretty aggressive selling its own basketball games along with the PlayStation going up against the likes of Electronic Arts (NBA Live), Sega and others. This is reflected in this 2-page print ad of NBA Shootout ’97 which was a PlayStation-exclusive release. They featured a photograph of Lakers’ Eddie Jones about to dunk and showed screenshots as well as the descriptive text written with excitement. Since it first started, NBA Shootout was basketball in full 3D polygonal graphics backed with motion-captured moves and dunks that players could enjoy only PlayStation. This ad is a reminder that Sony used to make official NBA games and there is a lack of variety and players’ choice of NBA gaming in today’s world.

10. Legend of Legaia North American Print Ad

Perhaps someone at Sony Computer Entertainment America (SCEA) thought Legend of Legaia was a horror video game.

There was a time when Sony produced Japanese RPGs (JRPGs) exclusive for PlayStation consoles. One of them was Legend of Legaia which had a combat system that emphasized martial arts and it had an interesting fantasy concept. For its 1999 North American release, Sony came up with a very bizarre 2-page print ad that had digital artwork with a very strong horror vibe and the visual designs within the three screenshots shown were clearly not related with it. How this ad was made remains unclear. This is easily one of the most misguided gaming ads of the 1990s.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 31

Retro Gaming Ads Blast – Part 31

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf American and Japanese arcade flyers

Operation Wolf for American arcades.
Operation Wolf for Japan.

In the late 1980s, Taito achieved massive success in arcades around the world with Operation Wolf. Released during the late stage of the Cold War and with many militaristic action movies already released by Hollywood, Operation Wolf attracted a lot of money from countless players as well as praise from game critics. For the American market, Taito came up with a colorful yet gritty looking arcade flyer that had nice hand-drawn artwork and enough details and screenshots to give readers a useful look at what to expect. The Japanese arcade flyer meanwhile has an even grittier looking original artwork that strongly emphasized war, guns and action. In retrospect, I look both arcade flyers a lot.  

2. Centipede Atari 2600 and Atari 5200 print ad

I played Centipede a lot on Atari 2600.

While I completely missed out on the arcade version of Centipede, I managed to play its Atari 2600 version a lot. Ultimately, the simple game design and unique challenges resulted in lots of fun-filled bouts in my experience. To promote the game’s versions on Atari 2600 and Atari 5200, the game giant came up with this particular print ad that had two near-identical artworks that reflect the concept of Centipede. The ad also has some catchy expressions in the text description. This old ad is still fun to look at.

3. Atari RealSports print ad

Long before EA sports video games, there was this.

Way back in 1982, Atari launched its RealSports line of sports video games mainly to revitalize sports gaming for their consoles. In fact, RealSports was the result of a critical and aggressive ad campaign by competitor Intellivision which had its Sports Network series of games. In this RealSports print ad, a large image of Atari’s baseball game was used probably to emphasize the scope of the field. The ad had screenshots of the volleyball and football games, while the text description reflected Atari’s aggressive response to Intellivision. This ad is an early example of competition between rival game console makers focused on sports gaming.

4. Lethal Enforcers Sega CD print ad

When was the last time you bought a video game with a hard copy and a peripheral bundled together?

Porting light gun games from the arcade to the console is very difficult and tricky to do. This is what Konami did in the early 1990s when they released a version of the arcade hit Lethal Enforcers on the Sega CD console and the package had a light gun with the game on disc. To promote the Sega CD version, Konami came up with a 2-page print ad with the catchy line “You won’t find a toy like this in any Cracker Jack box.” In addition, their ad had a few paragraphs of descriptive text to not only excite gamers but also gently inform them that Lethal Enforcers was also available on the Sega Genesis (note: this console is required for the Sega CD add-on to work) and the Super Nintendo Entertainment System (SNES). Overall, this old ad has a strong visual approach and a clever marketing strategy.

5. Pitfall II: Lost Caverns Atari 2600 print ad

A very stylish layout to promote the game.

In 1982, Activision struck gold with the huge success of Pitfall! which became an influential model of designing platform games. Of course, the publisher (now owned by Microsoft) did not stop there as they went on to make the sequel Pitfall II: Lost Caverns to not only keep the success going but also to exceed the standard they set with the first game. Activision came up with a print ad that not only told gamers of Pitfall Harry’s next adventure but also express humor visually. In line with Activision’s policy of crediting its creators (note: Atari was notorious for refusing to credit its game makers during this era), game designer David Crane was acknowledged in the ad.

6. Team USA Basketball print ad

See your favorite NBA player from the 1990s?

In 1992, a lot of people were obsessed with the Dream Team Olympic basketball squad of the United States as its roster had NBA legends like Larry Bird, Magic Johnson, Michael Jordan, Karl Malone, Charles Barkley and David Robinson to name a few. In fact, the Dream Team became the most popular attraction among all teams in any sport of any country that participated in the summer Olympics in Barcelona. Knowing how popular the squad really was, Electronic Arts (EA) made the video game Team USA Basketball and released it on the Sega Genesis which was already a popular console for sports video games. EA came up with this eye-catching 2-page print ad that strongly emphasized the Dream Team, international basketball gaming, and the company’s tested design on 2D basketball video games. In retrospect, this print ad is still amusing and exciting to look at.

7. Jungle Hunt Atari 2600 and Atari 5200 print ad

Do you fine the parallel artworks amusing or disturbing?

Following the huge success of Jungle Hunt (previously titled as Jungle King), Atari saw potential Dollar signs and made a deal with Taito to publish ports under their own brand for the Atari 2600, Atari 5200 and 8-bit computers. As with the Atari console ads of Pitfall II: Lost Caverns and Phoenix, Atari came up with a print ad that featured two parallel artworks that look similar with each other as they promoted Jungle Hunt for Atari 2600 and Atari 5200. To their credit, the artworks used were detailed and eye-catching, and the descriptive line of words displayed carried a possible reference to 1975’s Jaws.

8. GameShark print ad

A James Bond-inspired way of promoting GameShark.

Remember GameShark? For the newcomers reading this, GameShark is the brand of a line of products released on different video game consoles and personal computers (Windows specifically) that gamers use to cheat in video games.  GameShark was popular at a time when not too many people had access to the Internet nor did gamers had the means to search for cheats online, and codes were needed to enable cheating. GameShark became so popular, more ambitious and stylish print ads were realized such as this James Bond-inspired 2-page ad. On face value, this ad looked like it was a promoting a particular game but ultimately it was about promoting GameShark with style, cool and some sexiness.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco