Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why these are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. Back in the old days, many gamers trusted the print media a lot for information and images about games.
With those details laid down, here is the latest batch of retro gaming print ads for you to see and enjoy…
1. Popeye multiplatform print ad
During the early 1980s, an arcade game based on Popeye was released and it became a hit with gamers who lined up and inserted coins to play. That game, which had three stages, was eventually ported by Parker Brothers to multiple platforms of Atari, ColecoVision, Intellivision, T.I. and Commodore.
The print ad you see above is a classic display of how one particular game appeared as a multiplatform release. The screenshots showed different versions of the Popeye game on multiple Atari platforms plus the others. See how different the game looks on each platform? The level of visual details and elements varied from one another as each machine had different specs that Parker Brothers had to adjust to. This is a fine example of promoting one game for different machines for those who love video games.
2. Kool-Aid Man Video Game print ad
Remember Kool-Aid? For the newcomers reading this, Kool-Aid was a very popular product line of flavored juice drinks sold in powdered form. I myself used to mix Kool-Aid with ice-cold water and enjoyed drinking it. In 1954, a promotion of Kool-Aid with a touch of entertainment happened by highlighting the character Kool-Aid Man (famously known as the walking and talking pitcher filled with Kool-Aid juice). In later years, the Kool-Aid Man was often shown breaking through walls saying the line “Oh yeah!”.
The Kool-Aid Man gained tremendous attention as a pop culture figure in the 1980s when a new series of advertisements and promotions happened branching into video games and even comic books. The above print ad was a clever move to promote Kool-Aid as a drink as well as a video game for the Intellivision and the Atari 2600 consoles. Even if you were not too fond of video games in the 1980s, the Kool-Aid game ad would still make you think about the drink. Clever and entertaining!
3. Zombies Ate My Neighbors game print ad
Going into the 1990s, Konami’s print ad of the video game Zombies Ate My Neighbors (for Super Nintendo Entertainment System and Sega Genesis) appeared a lot in the comic books I read when I was much younger. Having seen lots of horror movies – including zombie flicks – the ad easily caught my attention not because of the screenshots but because of the visual style used. For one thing, there was this 1950s America-inspired imagery on the photo of the scared woman with three zombies slowly approaching her. As for the game itself, there were plenty of small-sized screenshots that had lots of interesting details and pixel art (note: 3D polygons in video games were not yet common back then) which gave me a clear idea that it was a humor and horror-laced 2D adventure. Not only that, the text descriptions combined with the fake quotes added zest into the presentation. After having examined all the details carefully, I really felt like Zombies Ate My Neighbors would be a fun-filled game to play on the SNES.
4. Lunar: The Silver Star print ad
In the early 1990s, Game Arts developed and released the Japanese role-playing game (JRPG) Lunar: The Silver Star on the Mega CD platform in Japan which in some ways was also a technological breakthrough – the game came with full motion video (for short videos), animated images, and CD-quality sound (that really made the soundtrack lively to listen to). After achieving critical and commercial success in Japan, the game was picked-up by Working Designs to be localized and released in the North American market for the Sega CD (the American counterpart of the Mega CD) platform. In promoting the game for American Sega CD owners as well as American gamers in general, a print ad highlighting anime images with five screenshots and only a few words was published on both comic books and magazines.
Even though Lunar: The Silver Star’s core concept was never described in the ad, the anime imagery was still eye-catching and the chosen screenshots gave viewers a preview of the gameplay and the animated images. That being said, it was no surprise that gamers who happened to be a bit interested in anime noticed the print ad. At the same time, the ad gave some gamers the impression that Lunar was a game based on an existing anime franchise. This approach on game advertising was daring and it happened at a time when Japanese RPGs had a limited audience among gamers in North America.
5. Lunar: Silver Star Story Complete print ad
In the 2nd half of the 1990s, a remake of Lunar: The Silver Star was released in Japan titled Lunar: Silver Star Story for Sega Saturn (1996), Sony PlayStation (1998) and Windows PC (1998). While it still maintained the 2D visuals for presentation, gameplay and exploration, the remake had smooth anime sequences, new artworks, better sound effects and music. Working Designs pounced on the opportunity to localize the game in America for PlayStation and released it in 1999 with the title Lunar: Silver Star Story Complete. Not only did Working Designs work hard on localizing the game (the English dubbing and singing of the game’s songs were meticulously done), they released it with a very lavish packaging with the dedicated fans and collectors in mind.
By looking at the above print ad that magazines published, Working Designs highlighted the positive feedback quotes from EGM, Gamers’ Republic, PSM and Official U.S. PlayStation Magazine to convince gamers Lunar: Silver Star Story Complete is a great game. While the screenshots showed what kind of eye candy gamers could expect, Working Designs made sure that they would know that the lavish package includes 4 discs (2 game discs, 1 music CD and 1 CD that had video documentary of the making of Lunar), a full-color map in the form of a cloth, and a hardbound art book and instruction manual.
Considering the dynamism of the Lunar: Silver Star Story Complete print ad and the game’s packaging, I can only speculate that Working Designs had to do it aggressively because the gaming landscape changed dramatically as 3D polygonal graphics became the standard while lots of other Japanese RPGs from different publishers were released in 1999 (including the sequels Suikoden II and Final Fantasy VIII) and many of them had more elaborate game designs and visual presentations. Eventually market forces and unfortunate business events led Working Designs to closing down permanently in 2005.
6. Star Wars: Jedi Arena print ad
Back in the early 1980s, Parker Brothers was very active releasing games on the Atari 2600 console which my family had. At that same time, Star Wars was very popular (and without the wokeness and identity politics garbage of Kathleen Kennedy and woke Disney) and any new game based on the sci-fi franchise was something to be excited for. In the above print ad of Star Wars: Jedi Arena, an artwork showing the iconic her Luke Skywalker testing his lightsaber skills with the floating Seeker ball was displayed and located between Luke’s legs is a monitor showing the screenshot of the game. Looking at the text description, Parker Brothers creatively focused on the aspect of the Jedi way of using the lightsaber interacting with the Seeker ball. Having played the game myself, I can say the ad was creative and pretty much captured the core concept of the game.
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