Retro Gaming Ads Blast – Part 47

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Atari Console and Games Print Ad

Atari video game console advertisement featuring various game titles and cover art.
Back in the 1980s, this was simple and yet exciting to look at.

Back in the 1980s, the styles of video game advertising were very different. Back then, Atari was the market leader on console gaming with the Atari 2600 and they had a lot of video games made for it. As such, the above print ad showing the console and the video games (with the front covers of the game boxes) was typical of the era and it was captivating to look at. By today’s standards, the ad looks simple but it still has the appeal to lure gamers.

2. Shark Attack North American Arcade Flyer

An advertisement for the arcade game 'Shark Attack', featuring a cartoon shark and a woman in swim gear, promoting gameplay where players experience a shark diver challenge.
The front.
Promotional image for an arcade game called 'Thrust and Munch' featuring a woman wearing a diver's mask, smiling. The background includes text highlighting game features like shark control and dimensions.
The rear.

Remember long ago when Steven Spielberg’s Jaws made some people afraid of sharks and the sea? Jaws was a massive blockbuster, and it was influential to the public. A few years later, Universal Pictures pushed through with Jaws 2 without Spielberg, and it also was a huge commercial hit. By the start of the 1980s, creature feature films inspired by Jaws were released and pop culture itself was influenced. In 1981, the obscure arcade outfit Pacific Novelty Manufacturing released their game Shark Attack in arcades. To promote the game, the company came up with an arcade flyer that had a comedic touch on the text descriptions while featuring a pretty blonde fashion model posing as the diver. The front of the flyer had the arcade cabinet, the model and an exaggerated artwork of a shark holding a knife and a fork. On the rear, the sexiness was ramped up with a shot of the model’s behind (plus more pictures of the model herself). This is indeed an amusing and funny arcade flyer.

3. Centipede North American Arcade Flyer

Promotional poster for Atari's Centipede video game featuring colorful artwork of a centipede character and arcade game machines in the background.
This was designed with arcade operators in mind.

When Atari released Centipede in arcades in 1981, it attracted a lot of gamers and became a huge commercial hit. Part of its success is linked with the strategic promotions Atari committed, and the above arcade flyer is one of the variants of Centipede flyers. The one above shows an illustrated centipede carrying a coin in its mouth and in the background are two different arcade cabinets plus a cocktail table machine (for those who want to play Centipede while sitting down). This particular arcade flyer of Centipede emphasizes the popularity of the game and there are different types of machines that arcade operators can choose from. At the same time, this old flyer remains amusing to look at.

4. Rambo Famicom Japanese Print Ad

A promotional poster for a Rambo video game featuring a muscular man holding a weapon. The background is yellow with text in Japanese and images of the game on the right side. The large text reads 'RAMBO' in bold letters at the bottom.
Using this iconic imagery of Sylvester Stallone as Rambo was a very smart move.

When it comes to Hollywood action movies of the 1980s, Sylvester Stallone was highly successful, and he impacted American pop culture with the Rocky and Rambo films. By 1985, Stallone struck gold with Rambo: First Blood Part II which made over $300 million worldwide. Considering the Cold War theme and ambitious action scenes of the movie, it was clear for Japanese game developer Pack-In-Video to make an official video game adaptation of Rambo: First Blood Part II for the Nintendo Family Computer (Famicom) in the form of a 2D side-scrolling adventure game. The said game was simply titled Rambo and to promote it, the company came up with the above Japanese print ad that had the iconic Rambo image of Stallone holding the rocket launcher, and a few screenshots of the game itself. If you look closely at the lower-right corner, you will see a cartoonish hand-drawn art of the Rambo character with a bow and arrow. Considering how very popular Stallone, his character and the movie were, it made a lot of sense to promote the Rambo Famicom game like this in Japan. 

5. Gyruss Family Computer Disk System Japanese Print Ad

A retro video game advertisement for 'Gyruss' by KONAMI, featuring a spaceship amidst a colorful space backdrop with planets and swirling galaxies. The poster includes gameplay screenshots and promotional text in Japanese, with the release date and price displayed.
Gyruss was Konami’s first-ever game developed for the Famicom Disk System of Nintendo.

In 1983, Konami released Gyruss, a science fiction tube shooter designed by Yoshiko Okamoto. The game was a huge arcade hit and it really attracted a lot of players who enjoyed the unique game design and spaceship shooting. Konami licensed the game to a few companies which resulted in the creation and release of Gyruss ports for different consoles and home computer systems. In 1988, Konami released an enhanced Gyruss port for the Family Computer Disk System of Nintendo. To promote the Famicom Disk System port, Konami came up with a print ad that had a nicely detailed painted artwork of a spaceship (representing the player) about to hit incoming enemies deep in space, 3 screenshots and the official price and release date displayed. The artwork is still captivating to look at and the port itself features major overhauls that arguably made it better than the arcade original. Konami really went the extra mile for this Gyruss port.

6. Operation Thunderbolt Japanese Arcade Flyer

An illustrative movie poster for 'Operation Thunderbolt', featuring military characters in action with explosions, tanks, and aircraft in a dramatic background.
Great looking artwork on the front.
Illustration of two masked figures holding firearms against a plain background, with the word 'ENEMIES' displayed prominently at the top. Below, there are technical drawings and measurements of objects in blue and red colors.
The rear.

Following the huge success of Operation Wolf, Taito went on to make the sequel military shooter Operation Thunderbolt which was named after the 1977 movie that itself was based on the real-life Entebbe raid of 1976. To promote the game, the company came up with a pretty compelling arcade flyer for the Japanese market. The front has a detailed painted artwork that emphasizes the conflict between soldiers and Islamic terrorists in the Middle East. The rear has technical details of the arcade cabinet, several phone numbers and hand-drawn art of the terrorists (they easily remind me of Palestinian terrorists) clearly called the enemies. While the listing of phone numbers on the rear was very unusual, this old arcade flyer still looks great. Operation Thunderbolt went on to achieve huge commercial success in the arcades and later on consoles. It was one of the highest grossing arcade games in Japan in 1989.

7. Batman Returns North American Print Ad

Promotional advertisement for 'Batman Returns' on Sega CD, featuring Batman and Catwoman with game screenshots and reviews.
Sega’s clever print ad promoting the Sega CD game of Batman Returns.

Batman Returns was a big hit in cinemas in 1992 although it never came close to matching the success of its 1989 predecessor. When it comes to video games, Batman Returns was even more ambitious as there were different game adaptations on different platforms. For the Sega CD Batman Returns game, Sega came up with the above ad that strongly featured photos of Michael Keaton as Batman, Michelle Pfeiffer as Catwoman and Danny DeVito as the Penguin with a stylish dark background and four screenshots of the game. The line “Batman Returns…on Sega CD” was really catchy and ultimately the game itself was very notably an expanded version of the Sega Genesis version with selected video footage from the film. As Sega had the license to make Batman Returns games for its platforms, this print ad is absolutely an attention-grabber.

8. Super Star Wars: Return of the Jedi North American Print Ad

Vintage advertisement for 'Super Return of the Jedi' video game featuring Sega Game Gear and Nintendo Game Boy packaging, with space-themed background and game screenshots.
The Force is with the handheld gamers.

If there is anything notable about Star Wars in the 1990s, it is the fact that there is a lot of merchandise, comic books, video games, books and other licensed products released long after 1983’s Return of the Jedi which itself was perceived to be the last of the film franchise. In the mid-1990s, ports of Super Star Wars: Return of the Jedi were released on the competing handheld platforms Nintendo Game Boy and Sega Game Gear. This particular single-page ad has a nice visual design that captured the vibe of the movie (which I saw as a young boy in 1983) and it made handheld gaming look cool.

9. Elevator Action Returns Japanese Print Ad

Retro video game cover for 'Elevator Action Returns' featuring illustrations of characters and a helicopter, with bold yellow title text and release date information.
Did you play Elevator Action Returns on the Sega Saturn?

In 1994, Taito struck gold with the release of Elevator Action Returns in Japanese arcades. The sequel was a big hit for the company and they eventually released a console port on the Sega Saturn only in Japan. For promotion, a print ad was made using the official painted artwork while also showing the screenshots and other details about it running on the Saturn (which itself was a powerful 2D sprite machine). Just looking at this old ad brings back the excitement of Elevator Action Returns and I now have a digital copy of it on my Xbox Series X.

10. Jade Cocoon: Story of the Tamamayu North American Print Ad

Promotional image for the video game 'Jade Cocoon: Story of the Tamamayu' featuring various characters and creatures within bubbles, showcasing the game's fantasy theme and release date of July 14, 1999.
A very ambitious print ad promoting Jade Cocoon in North America.

By the late 1990s, Japanese role-playing games (JRPG) really became popular on gaming consoles in America which arguably was the result of the massive global success of Final Fantasy VII. In 1999, there were a lot of JRPGs that got released on PlayStation and publisher Crave Entertainment literally pounced on American gamers’ interest on JRPGs by releasing Jade Cocoon: Story of the Tamamayu. Crave aggressively promoted the game and the result was this 2-page print ad that emphasized the game concept (developed by Genki), showed screenshots of the game, and displayed artworks that fans of Studio Ghibli anime productions can recognize. While Jade Cocoon: Story of the Tamamayu never became a massive commercial hit because of the low print run, there is no denying that its print ad was one of the most visually appealing ads of 1999. The ad alone made it look very ambitious.

11. Konami LaserScope North American print ad

Did you get excited after seeing this Konami LaserScope print ad? Do you know anyone who bought the peripheral?

In 1990, this print ad of Konami’s LaserScope appeared in comic books and several other publications. The LaserScope was a gaming peripheral designed for use on the Nintendo Entertainment System (NES) complete with compatibility with existing games that were made to support the NES Zapper. The ad even boasted a voice-activated firing feature and a hands-free approach on playing NES games. While the ad boasted that players will have the most powerful voice in video games, the LaserScope itself was a very flawed and badly optimized device. Apart from having a built-in microphone that was oversensitive, tracking targets was a chore requiring constant head-turning which in turn made the gameplay experience very tiring and frustrating. This old ad promised a lot and the LaserScope was a catastrophe. When was the last time you bought hardware from Konami?

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A Look Back at Contra (1988)

Welcome back retro gaming fans and readers!

Today, we will go back to the late 1980s to examine one of the most significant console games of the decade…Konami’s Contra. To put things in perspective, Contra started in the arcades in 1987 and went on to become a big hit. Konami went on to make a version of the game for Nintendo Entertainment System (NES) in the West and the Family Computer (Famicom) in Japan that resulted in different looking graphics (both artistically and technically), reworked stages, and different and extended level designs that were done within the consoles’ limitations. In short, the home version of Contra was pretty different from the arcade version but still was made to be fun and exciting on its own.

In my personal experience, my discovery of Contra has always been on the Famicom and some time later on the NES. For this retro review, I replayed Contra (both Famicom and NES versions) via the Contra Anniversary Collection on my Xbox Series X.

With those details laid down, here is a look back at Contra, developed and published by Konami for the NES and Famicom in 1988. The NES version was released one week ahead of the Famicom version in February 1988.

The start screen of the NES version of Contra. The commando with dark hair was deliberately made to resemble Sylvester Stallone somewhat.

Game concept

In the far future, an alien army from space – Red Falcon – arrived on Earth inside a meteorite that landed on the Galuga archipelago. There, Red Falcon established an extensive high-tech base for their operations and eventually brainwashed a local human army to do what they want. Red Falcon plots to wipe out human civilization on the planet.

With the information about Red Falcon collected, the Earth Marine Corps send Contra unit members Bill Rizer and Lance Bean to the island to destroy the opposition and find out what Red Falcon has been doing…

Gameplay and quality

Contra is an action-packed 2D side-scrolling game with strong sci-fi and military influences.

To begin with, Contra of 1988 was made to be a nicely-paced, action-packed, side-scrolling adventure game that has some 3D-like levels in between. The game design and levels Konami came up with was done to immerse gamers into actual participation in the military campaign against the aliens and their brainwashed human soldiers. This campaign not only includes battles through the forest of the Galuga archipelago but also through the interiors of Red Falcon’s high-tech facilities, going up an elevated location with waterfalls, the snowy area and further deep into the rest of the enemy’s mechanical base.

For the most part, you play as a commando armed with a rifle with unlimited ammunition. As you shoot enemies and make your way through the 2D side-scrolling level, there will be the occasional flying capsules that you can shoot down to gain new weapons/ammunition (S for Spread Shot, M for Machine Gun, L for Laser) or some power-up (temporary invincibility or the rare ability to eliminate all enemies present on-screen) to help yourself as the wave of opposition from Red Falcon is relentless (which is reason enough to compel you to keep progressing and fighting). There are also times when the mentioned enhancements suddenly pop out after killing an enemy.

To prevent the game from getting too old with side-scrolling, Konami implemented these stages in which players face the front to attack enemies, overcome obstacles and move forward with 3D-like effects going into the next place.

By default, this game is brutally hard. Not only do the enemies keep appearing (with some of their teammates being strategically placed to fire at you), the obstacles will compel you to take your time overcoming them. In this game, one-hit death is the norm and there are many moments in which falling to your death becomes a huge risk. You get hit, you not only lose one life, you will lose whatever powerful weapons you gained.

There are also stage bosses (powerful enemies that await you at the end of a level) that will challenge you so much, you will have to adjust your strategy, pay attention to the movements and timing of the enemy, and then adjust your way fighting.

Only the Famicom version of Contra has this sequence.
I really love the sci-fi elements the game developers came up with for this classic game. There are lots of high-tech stuff to see here and this robotic enemy is just one of them.

Fortunately for us players, the controls are really tight and very responsive. You can move your characters to overcome obstacles, avoid getting hit by enemies and even move down from one platform if the space below is safer. I still remember how precise and responsive the controls were on the NES and Famicom versions, and I can say that all the responsiveness made it on the Xbox controller when I replayed Contra on Xbox Series X with the Contra Anniversary Collection I downloaded. In fact, the high precision of the controls added to the fun of shooting enemies or obstacles with the Spread Shot while moving to the right as it was meant to be.

Considering the intense difficulty of the game, players who do the famous Konami Code (Up, Up, Down, Down, Left, Right, Left, Right, B, A, and Start) will be reward with 30 lives when they start playing Contra. For Xbox gamers reading this, there is a slight difference with the Konami Code when playing Contra on Xbox consoles.

Apart from shooting, there are lots of platform gaming elements to experience here. The difficulty is very brutal and the famous Konami Code will grant you 30 lives when you do the code correctly.
This cut-scene is only available in the Famicom version.

With regards to game design, the Konami developers did a really fine job creating the levels, placing the challenges and setting up memorable boss battles for action/adventure-hungry gamers to indulge in. The developers also cleverly implemented the fictional/fantasy concepts into the game design which resulted in me getting immersed in the Contra team’s mission against the Red Falcon at their secret base.

Another highlight with playing Contra is the 2-player option and the above-mentioned Konami Code added to the fun and accessibility of. I still remember the old days of playing in a 2-player session (cooperative play essentially) of Contra at a friend’s house on a Famicom. Since my friends and I were already enthusiasts of 1980s Hollywood action movies, playing Contra was enjoyable even though the difficulty was brutal.

This is one of the touch stage bosses you will encounter in the game.

If there are any notable differences between the two versions of Contra of 1988, it would be the fact that the Japanese (Famicom) version has storytelling emphasized through cutscenes (with Japanese text displayed), a technical overview of the Red Falcon base at Galuga with maps displayed before you start a new level, in-game art, an additional scene that spiced up the ending and, most notably, more background/environmental animation. The additional animation on the Famicom version made the adventuring look and feel more lively and this is most evident in the final stage (lair of the alien).

Conclusion

The Japanese cover art of Contra on Famicom. The Rambo-like character and the alien egg are obvious inspirations from Hollywood action movies of the 1980s.

There is no doubt in my view that after all the decades that passed since I first played it, Contra (1988) is still very engaging and a lot of fun to play whether you choose the Famicom version or the NES version. The developers who made this game succeeding in making something very enjoyable for millions of gamers and it is very clear that the makers were inspired by Hollywood action movies of the decade. In my view, the most obvious military inspirations are Aliens (1986), Commando (1985) and Rambo: First Blood Part II (1985).

Historically speaking, Contra (1988) was released at a time when militarism inspired many other game designers to come up with enjoyable games in different forms such as Cabal, Jackal, Rush’n Attack, Operation Wolf, Operation Thunderbolt to name some. Considering the overall quality and high fun factor Konami established, it is safe to say that this game is one of the finest among its militaristic gaming counterparts of its decade.

I had a grand time replaying Contra (1988) on my Xbox Series X in preparation for this review. Having played both NES and Famicom versions, I can say that the latter is the more complete and more immersive version to play. That does not necessarily mean the NES version is totally inferior. In fact, the NES version is more straightforward with the pick-up-and-play approach, and the gameplay itself is nearly identical (note: Famicom version is slightly more challenging) and very much fun to experience. If you are the player who really wants to be more immersed into the lore of Contra and absorb the military sci-fi concept Konami prepared, then the Famicom version is the one to play. That being said, now is a good time to purchase and download Contra Anniversary Collection.

Overall, Contra (1988) is highly recommended! It truly is a retro gaming gem!

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco