Tag: Balikbayan

Philippines Targets 6.4 Million International Tourist Arrivals this Year

Philippines Targets 6.4 Million International Tourist Arrivals this Year

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The Philippines, which has been enduring economic weakness and high inflation for much of 2026, is targeting 6.4 million international visitor arrivals this year, according a news report by the Manila Bulletin.

To put things in perspective, international tourists/visitors is a reference to both foreign tourists and overseas Filipinos who arrived in the country. In 2025, the Philippines attracted 5.94 million foreign tourists and 543,000 overseas Filipinos which combine for a grand total of 6.48 million international tourists/visitors. That said, the Department of Tourism’s (DOT) target for 2026 technically the same when compared to what was achieved in 2025.

To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface…

The Philippines expects tourist arrivals to remain flat at around 6.4 million this year amid more muted travel demand due to the ongoing fuel crisis, according to the Department of Tourism (DOT).

Tourism Secretary Dita Angara-Mathay told reporters last week that the DOT expects international visitor arrivals to remain relatively unchanged from the 6.48 million recorded last year.

“6.4 [million] is our target because I was really super anxious about the fuel crisis and the accompanying higher airline fees, as well as the lower sentiment for traveling,” Angara-Mathay said.

Even against this backdrop, Angara-Mathay said tourist arrivals remain relatively strong, having posted 3.46-percent year-on-year growth as of Oct. 6.

The latest official DOT data showed that visitor arrivals from January to August inched up by 0.8 percent to 4.42 million from 4.38 million in the same period last year.

“I was afraid that it would go down, but I don’t think that’s going to happen. I think we’ll be able to match [last year],” Angara-Mathay said.

Given the expected boost in arrivals during the holiday season, the DOT still sees room for growth this year, especially if the government approves its proposed expansion of the visa-free scheme for Chinese tourists.

The DOT is pushing to expand visa-free coverage for Chinese nationals to other gateways in hopes of opening more flights between the Philippines and China beyond Manila and Cebu.

Chinese tourists are currently allowed to enter the Philippines without a visa for stays of up to 14 days, provided they arrive through either Ninoy Aquino International Airport (NAIA) or Mactan-Cebu International Airport (MCIA).

The current arrangement has already resulted in a surge in Chinese visitors this year, with arrivals nearly doubling to 303,567 as of end-August from 156,926 a year ago.

“There is a direct correlation with taking out that friction of the visa with [increased] travel. So hopefully, everyone’s on board, unfortunately one more agency needs to be convinced,” said Angara-Mathay.

While she did not identify the agency opposing the visa-free expansion, the DOT chief emphasized that the Department of Foreign Affairs (DFA) and the Bureau of Immigration (BI) are fully on board.

The DFA authorized visa-free entry for Chinese nationals earlier this year, while BI issued the implementing guidelines.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the tourism industry of the Philippines has what it takes to attract more than enough foreign tourists and returning overseas Filipinos to exceed the DOT’s 2026 target? Do you feel uncomfortable about the Philippine government’s effort to expand visa-free coverage for Chinese nationals to other gateways? Do you prefer to see the authorities focus more on attracting more travelers from Southeast Asia and Europe? What do you think are the three biggest problems of the tourism industry of the Philippines today?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Philippines Attracted 5.94 Million Foreign Tourists And 543K Overseas Filipinos In 2025

Philippines Attracted 5.94 Million Foreign Tourists And 543K Overseas Filipinos In 2025

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Finally, the Department of Tourism (DOT) revealed that 5.94 million foreign tourists and over 543,000 returning overseas Filipinos arrived in the Philippines in 2025 resulting in tourism revenue of P694 billion, according to a news release by the Philippine News Agency (PNA).

For insight, the Philippines attracted 5,940,975 foreign visitors in 2025 which is 8,375 less compared with 2024’s foreign visitors. Ultimately, the Philippines is still behind many of its Southeast Asian neighbors on international tourism for 2025.

To put things in perspective, posted below is an excerpt from the news article of the PNA. Some parts in boldface…

The Philippines recorded 6.4 million foreign visitors and returning overseas Filipinos in 2025, generating an estimated PHP694 billion in tourism receipts, the Department of Tourism (DOT) said Tuesday.

Citing Bureau of Immigration data, the DOT said 5,940,975 were foreign visitors, including cruise passengers and categories not fully captured in eTravel.

Another 543,085 were returning overseas Filipinos, bringing total inbound arrivals to 6,484,060.

The DOT said preliminary international visitor spending was estimated at PHP694 billion.

While arrivals remain below pre-pandemic levels in 2019, the DOT said the outcome was achieved despite global and domestic challenges, including travel alerts from key markets and fiscal constraints.

The agency said tourism performance should not be measured by arrivals alone, citing strong domestic travel, value creation and job generation.

Guided by the National Tourism Development Plan 2023–2028, the DOT said it remains focused on improving connectivity, safety, workforce skills and service standards.

For insight as to why the Philippines is having a lot of trouble attracting visitors from abroad, watch the YouTube videos below.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you agree with the Department of Tourism’s claim that tourism performance should not be measured by arrivals alone while the Philippines keeps on falling behind its Southeast Asian neighbors that attracted a lot more foreign tourists? Do you think the DOT should examine closely how satisfied or dissatisfied foreign tourists really are before they leave the country? Are you tired of seeing the Philippines failing to hit its annual international tourist arrival targets?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Philippines eyes high-spending tourists from America

Philippines eyes high-spending tourists from America

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As part of its pursuit to attract more foreign tourists and generate higher tourism revenue this year (click here and here), the Philippines is targeting tourists from the United States with the perception that they are heavy spending tourists, according to a Philippine News Agency (PNA) news article.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Philippines targets to attract about 15 percent more inbound visitors from the United States, seeing the “highly valuable” market as a big contributor to the full recovery of the country’s tourism sector.

In 2023, at least 903,299 visitors from the US arrived in the Philippines, generating PHP35 billion in tourism revenue— the highest among the country’s top tourist markets.

“This (receipt) is 215 percent higher than the tourism receipts from South Korea, so this is how important the American market (is). While the arrivals are fewer, the contribution is bigger,” Philippine Tourism Director-Attache in New York Francisco Hilario Lardizabal said over the weekend.

Data from the Department of Tourism (DOT) showed that visitor receipts in 2023 reached PHP482.54 billion, with the US as the top spending market, followed by Australia with PHP17.74 billion, South Korea with PHP16.41 billion, Canada with PHP15.85 billion, China with PHP12.24 billion, and Japan with PHP10.02 billion.

In a briefing with visiting Filipino journalists on April 26, the official said the American market tends to spend more and stay longer in a destination.

In the Philippines, Lardizabal said the majority, or 55 percent of inbound travelers from the US are former Filipino citizens, whose main travel motivation is to visit friends and relatives.

“Filipinos from the US do go around the Philippines and stay longer in the Philippines, and mind you, they also spend a lot. Apart from the money they spend on travel, they sometimes also give out money to their relatives,” he shared.

Presenting the country’s planned promotion efforts for the entire year, Lardizabal is confident the Philippines would achieve 15 percent more of the 2023 arrival figure.

Lardizabal said the DOT was taking a multi-pronged approach to entice the market by forging partnerships, conducting more training for travel agents, joining B2B (business-to-business) travel trade events, and organizing curated familiarization tours.

Emerging trends – Before the pandemic, most US travelers to the Philippines were baby boomers, or those in the age bracket of 60 to 78, and Generation X, or those aged 44 to 59.

Citing a 2022 study, the majority of US travelers “showing interest in the Philippines” now are millennials or those born between 1981 and 1996, Lardizabal said.

“Iyon ang dapat natin bigyan ng pansin (That should be our focus), how do we address the needs and preferences of the millennials,” he said.

Let me end this piece by asking you readers: What is your reaction to this recent development? Do you think the Philippines should do more to attract American tourists?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco