Tag: Sega Master System

Retro Gaming Ads Blast – Part 46

Retro Gaming Ads Blast – Part 46

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Frogger Print Ad

Do you find this old ad humorous?

When Frogger was first released in video arcades in 1981, it easily attracted countless gamers offering them bouts of fun and the video game critics were very impressed with it. Considering its massive arcade success, it was unsurprisingly ported to the game consoles and home computers of the time. Parker Brothers secured the license for cartridge versions and the company produced Frogger ports for not just the Atari 2600 but also the Atari 7800. This print ad they came up with had a deliberate cartoony artwork (with a touch of humor) and an artist created a hand-drawn illustration intentionally made to resemble a screenshot from the game. I saw this ad a number of times when I read comic books in 1982.

2. The Legend of Kage Japanese Arcade Flyer

Action and excitement in ancient Japan!

In my life, I never had the opportunity to play the original arcade version of The Legend of Kage and ended up playing only the Nintendo Family Computer (Famicom) port. Behind the scenes, Taito itself came close to preventing The Legend of Kage from being released in the arcades. The company placed it in a certain game show where it received praise by many which prompted Taito to give it a full arcade release. To promote the game, the Japanese arcade flyer had lively hand-drawn artwork that perfectly reflected what the game is about, who the playable hero is and what ancient Japanese setting was used. Fortunately for Taito, The Legend of Kage became a huge commercial hit and this led to the production of ports for different consoles and computers.

3. Hyper Olympic Japanese Arcade Flyer

Arguably the best track and field game ever made for the arcades.

In 1983, Konami released their summer Olympics-inspired arcade game Hyper Olympic (titled Track & Field in other parts of the world) which offered players the opportunities to compete in a series of events with emphasis on pressing the buttons as quickly as possible. The arcade flyer Konami came up with featured fine-looking hand-drawn artwork showing athletes competing in track and field events (with the types of events displayed at the top-most part of the flyer) while showing just one screenshot (lower right) and displaying the officially 1984 Los Angeles Olympics logo (lower left). In my view, this old arcade flyer does a good job promoting both the arcade game as well as the 1984 Olympics itself. Too bad nobody makes this kind of arcade flyer anymore.

4. Terra Cresta Japanese Arcade Flyer

Did you ever play Terra Cresta in the arcades in Japan?

Nichibutsu, which produced a lot of arcade games that were released only in Japan, released Terra Cresta in Japanese arcades in 1985. It turns out Terra Cresta is a sequel to their 1980 game Moon Cresta which itself was their first big arcade hit game. Nichibutsu literally loaded the front of Terra Cresta’s arcade flyer with lots of visuals and details. As you can see, seven screenshots of the game were displayed (each with descriptive text), a fancy looking artwork that emphasized the science fiction setting, some English descriptive text, the cocktail table arcade machine and a pretty Japanese lady wearing an aerobics outfit with legwarmers (popular in the 1980s). This flyer truly has a strong 1980s flavor.  

5. Sega Master System European Print Ad

From the early days of Sega’s console business.

After many years doing arcade games, Sega made the bold decision to start competing in console gaming with the release of the SG-1000 in 1983 in Japan. Even though Nintendo was a very tough competitor with the best-selling Famicom, Sega did not give up and proceeded to launch their console in America and Europe referred to as the Master System. In a serious attempt to gain customers specifically in England, Sega made a print ad showcasing a family sitting in front of a TV set with the young boy playing a racing game on a Master System. Looking at how the descriptive text was presented, it was clear that Sega emphasized bringing the arcade game experience into the comfort of home while also promising that a lot more new games will be released in the near future. This is an eye-catching ad and also a fine example of aggressive marketing by Sega.

6. Ken Griffey Jr.’s Winning Run North American Print Ad

What was the best baseball video game you ever played?

Following the commercial success of the 1994 Super Nintendo Entertainment System (SNES) game Ken Griffey Jr. Presents Major League Baseball, Nintendo got Ken Griffey Jr. again as endorser and proceeded with the follow-up Ken Griffey Jr.’s Winning Run. With the highly talented Rare (Donkey Kong Country) chosen as game developer, Nintendo was highly confident with the baseball sequel and the 2-page print ad reflected that. The Ken Griffey Jr.’s Winning Run ad had a striking image of a broken baseball bat on one side while the game’s details, two screenshots and the creative description dominated the other side. While I am not so interested in baseball, I can say that this old print ad is indeed attention-grabbing.

7. 2Xtreme North American Print Ad

From the time when the X Games were wildly popular.

Remember how popular the X Games (Extreme Games) were back in the 1990s? Early in the life of the PlayStation console, Sony released ESPN Extreme Games which sold over a million copies worldwide. As expected, a follow-up titled 2Xtreme was approved for a 1996 release. Sony came up with a 2-page ad that had an upside-down X Games participant with roller blades dominating most of the space and six screenshots were displayed. The descriptive text in the lower part of the ad was deliberately written to be hip and cool.  

8. Macross Plus Japanese Arcade Flyer

The front.
The rear.

Based on the mid-1990s anime OAV, the Macross Plus video game from Banpresto was designed as a vertical-scrolling 2D shooter that captures the feel and intensity of the anime’s spectacle. The front of the Japan-only arcade flyer showcased the YF-19 Excalibur, the YF-21 Sturmvogel and the VF-11 Thunderbolt (plus the basic arcade controls on the lower-left) which were all rendered in 3D polygons to delight Macross fans and gamers who are interested in new 2D shooting experiences. The rear of the flyer showed additional details and it even includes English text descriptions. Strangely, no screenshots of the game were displayed. Being a long-time Macross fan, I can say this old arcade flyer is still engaging to look at.  

9. Macross VF-X2 North American Print Ad

An impressive looking print ad for a Macross video game that never got released in North America.

In the late 1990s, Bandai prepared to launch Macross VF-X2 (the sequel to 1997’s Macross Digital Mission VF-X) on the PlayStation console in North America. This was a very intriguing move because Bandai never brought the mentioned 1997 Macross game outside of Japan. Shortly after the official announcement of a North American release, Macross VF-X2 got featured in video game magazines, an English demo of the game (first mission only) was distributed through Official U.S. PlayStation Magazine, and Bandai came up with the 2-page print ad you see here. Unfortunately, Macross VF-X2’s North American release got cancelled because of copyright issues and legal obstacles (note: Harmony Gold held the Western rights to Robotech and actively blocked the release of genuine Macross products in America). As such, this impressive looking Macross VF-X2 print ad for North America ended up as a promotion for nothing!

10. Star Wars: Racer Arcade Japanese Print Ad/Poster

This is one of the many video games based on Star Wars: The Phantom Menace.

In 1999, Star Wars Episode I: The Phantom Menace was a massive box office hit in theaters around the world and it marked a new era of Star Wars movies with digital effects available. Similar with 1993’s Jurassic Park, George Lucas’ movie also had a huge lineup of merchandise, action figures and video games. The pod racing from the movie became the basis for Star Wars: Racer Arcade which was released in Japan on June 2000, and then in America a month later. To help arcade operators attract gamers and Star Wars fans, a print ad and poster were released featuring a very dynamic image of pod racing from the game dominating the background, a few screenshots displayed and some computer-generated of characters and vehicles. At the lower right part of the ad/poster is the image of the arcade machine which has a huge screen, a seat and control panel. The descriptive Japanese text was written to excite both fans and gamers. Did you play this Sega-produced Star Wars game in the arcades?

11. Konami Wai Wai World Japanese Print Ad

Can you spot Simon Belmont, Mikey Walsh and King Kong in this Japan-only print ad of Konami Wai Wai World?

Going back to the late-1980s, Konami released a 2D adventure game on the Famicom that was very ambitious as it featured side-scrolling treks, vertical-scrolling shooting sequences and, most notably, a cast of characters that emphasized crossovers between intellectual properties of gaming. I am talking about Konami Wai Wai World (sometimes called Konami World for short) which had characters, settings and elements of Konami’s own properties like Gradius, Castlevania and Twin Bee. Not only that, King Kong of King Kong 2: Ikari no Megaton Punch and Mikey Walsh of The Goonies were also featured which is astonishing because they represent entertainment intellectual properties that were licensed to Konami for video game adaptation. That said, the emphasis of crossovers and excitement was shown in the form of 2D character sprites in this Japanese print ad of Konami Wai Wai World. This is the kind of game that Konami itself will never be able to make again and to do a remake or an enhanced re-release of Konami Wai Wai World will require overcoming all the legal obstacles in the way.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

What To Watch On YouTube Right Now – Part 148

What To Watch On YouTube Right Now – Part 148

carlocarrasco

Welcome back my readers, YouTube viewers and all others who followed this series of articles focused on YouTube videos worth watching.

Have you been searching for something fun or interesting to watch on YouTube? Do you feel bored right now and you crave for something to see on the world’s most popular online video destination?

I recommend you check out the following videos I found.

#1 Heaven’s Gate Revisited – What is there to be said about the 1980 historical epic Heaven’s Gate apart from the facts that it failed spectacularly and brought down United Artists a lot? To its credit, it has a grand look that required a massive amount of money to be spent and the sheer depth of authenticity implemented under the direction of Michael Cimino (The Deer Hunter) is eye-catching. The film also had fine performances by Kris Kristofferson, Jeff Bridges, Christopher Walken and Isabelle Huppert. Historically, the massive failure of the movie impacted Hollywood as a whole and movie studios rarely grant the final cut privilege to movie directors. That said, there is a lot more to learn about Heaven’s Gate and I encourage you all to watch the video below.

#2 Moments That Destroyed Political Careers – Imagine yourself working so hard to get elected into public office in America followed by efforts to solidify the trust of voters who helped you win. With huge expectations, there obviously is pressure on you (the elected official) to serve them and fulfill your promises. Then one day, you committed a blunder or a very embarrassing moment that eventually leads you into a painful downfall. In America, there are Democrats and Republics who saw their political careers get destroyed because of the moments gone wrong. Watch and learn from the video below.

#3 History Of Sega And Its Impact On Video Gaming – Remember long ago when Sega was a highly prolific and innovative maker of games for arcades and consoles? Remember seeing consoles and add-ons with Sega branded on them? Decades ago, Sega was a gaming titan and it was a powerful competitor with Nintendo during the so-called 16-bit wars of the 1990s. Today, Sega is still operating but it is a shadow of what it used to be. To find out what happened, watch the very informative video game documentary below. It also has interviews with Tom Kalinske and other important video game personalities.

#4 Totally Whatever Reacts To Deep Impact – Back in 1998, I encountered some people who claimed to have cried while watching Deep Impact inside the movie theaters. When I saw it in the cinema, I saw a few other moviegoers near me having tears flowing from their eyes. Indeed, Deep Impact was made to move viewers emotionally with its themes of family, strained ties, and the struggle to remain intact before a massive tragedy happens. That said, you must see how the movie impacts the YouTubers in the video below.

#5 Tuna In Japan – Whenever I visited Japan, I always made the effort to enjoy a meal with tuna on it. I enjoy eating sashimi (specifically raw tuna), sushi and cooked meals that have tuna in different forms in them. If you love eating tuna and if you plan to visit Japan soon, watch the video below. Learn the details.

#6 Child’s Play 3 Reaction/Review Videos – Believe it or not, the 1991 movie Child’s Play 3 was released less than a year after Child’s Play 2. The movie followed the character Andy Barclay again, only this time he was portrayed as a troubled teenager who enters a military school. Unsurprisingly, the evil Chucky was revived and pursued Andy once more. Having seen Child’s Play and Child’s Play 3 on home video just months apart from each other, the viewing experience was unique given each film’s differences in terms of casts and settings. When Child’s Play 3 came to an end, there was this feeling among many moviegoers that the film series concluded solidly. To see what kind of reactions the 1991 movie attracted from YouTubers, watch the videos below.

#7 The Legend Of The Lone Ranger’s Failure Explained – As a young boy, I saw The Legend of the Lone Ranger on home video and enjoyed it. Back then, I was completely unaware about the controversy regarding past Lone Ranger actor Clayton Moore who was legally barred from appearing in public wearing the trademark black mask. That controversy alone hounded the movie and was arguably the single biggest factor behind its failure. By the way, the film’s star Klinton Spilsbury was dubbed over as the Long Ranger and he never acted again. To learn more, watch the video below.

#8 Minty Comedic Arts Examines Tales From The Crypt – When you hear the title Tales From The Crypt, do you think about the about the horror anthology TV series or the original comic book series published by EC Comics in the 1950s? I myself read several reprints of EC Comics – including Tales From The Crypt – and saw some episodes of the TV series. That said, both the TV series and the comic books delivered a very unique kind of entertainment that is sadly missing today. In his video, Minty Comedic Arts revealed a lot of interesting details about the TV series as well as EC Comics. I encourage you to watch his video now.

#9 The Unification Church Exposed – When former Japanese Prime Minister Shinzo Abe was assassinated in 2022, the killer Tetsuya Yamagami committed the act not because of politics but because of the perceived connections the politician had with the controversial Unification Church which he blames for financial ruining his family and his own life. The killer’s own mother was a member of the Unification Church and because she donated so much money to it, her own family ended up lacking money for survival, education and other needs. The murder investigation eventually unraveled decades of allegations about financial exploitation, shattered families and the immense influence the said church had on its members from Japan to South Korea and the United States. There are a lot of very intriguing details in Dark Asia with Megan’s video below and I encourage you all to watch it.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 40 (RPG Special)

Retro Gaming Ads Blast – Part 40 (RPG Special)

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s focused mainly on role-playing games (RPGs) from the East and the West. This is the RPG Special!

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Dragon Warrior II Print Ad

The art style used made this one looked similar with Dungeons & Dragons.

When Dragon Quest was released in America titled as Dragon Warrior, its sales there came nowhere close to what it sold in Japan. The game, however, sold enough copies to convince Enix to bring the sequel Dragon Warrior II (Japanese title: Dragon Quest II) to the Nintendo Entertainment System (NES) in America and they came up with an ad that had obvious Western-style artwork to emphasize the fantasy elements. By comparison, the Japanese version of the game used the distinct art of Akira Toriyama (Dragon Ball Z). Back in those days, there was this belief that Toriyama’s art style would not be effective in promoting the game in America.

2. Breath Of Fire Japanese Print Ad

This is how Breath of Fire looked like in Japanese print media.

In 1993, Capcom officially broke into the Japanese role-playing game (JRPG) genre with Breath of Fire on the Super Family Computer (Super Famicom). The print ad they came up with for the Japanese market showed several characters – including Ryu and Nina who would later become recurring characters as sequels were released – with designs that had elements of anime and manga styles blended which contrasted the gritty and realistic approach of Western fantasy art. The ad made it clear to readers that new adventures in a fantastic world await them. The game achieved enough commercial success in Japan which convinced Capcom to make a sequel (plus more in the years that followed).

3. Phantasy Star II North American Print Ad

The 3-page ad showcasing Phantasy Star II and many other games.

After selling a good amount of copies of the original Phantasy Star worldwide on the Sega Master System, Sega knew they were on to something. They confidently produced the sequel Phantasy Star II for their brand-new Sega Genesis console in 1989 and aggressively promoted it in America with a daring 3-page print ad. If you look closely, majority of two of the pages were used to promote Phantasy Star II with screenshots (including a big one with a TV), the text description and the console. The spaces below allowed Sega to promote their many other games in convenient fashion. The result is huge success for Sega as more than 1.6 million copies of Phantasy Star II were sold worldwide. Sega would go on to make even more Phantasy Star games.

4. Estopolis Denki II Japanese Print Ad

Estopolis Denki II print ad in Japan.

When Estopolis Denki was released on the Super Famicom in Japan, sold enough copies to justify not only bringing the game to Western markets as Lufia & The Fortress of Doom but also the production of a follow-up titled Estopolis Denki II. To promote it, Taito made a Japanese print ad that had a captivating art style (with the characters looking more realistic and a floating land that had a gritty touch), some screenshots and the promise of fantastic adventures. While the game’s title sounded like a sequel, its story was actually set in the past. Estopolis Denki II would be released in the West as Lufia II: Rise of the Sinistrals.

5. Lufia II: Rise of the Sinistrals North American Print Ad

Clearly Natsume did not have any game critics quotes to use to promote Lufia II.

When the first Lufia RPG was released in America on the Super Nintendo Entertainment System (SNES), it became a commercial hit finishing as the top SNES game in the February 1994 sales chart. The sequel Lufia II: Rise of the Sinistrals was published by Natsume in America in 1996 and they daringly called it “The Ultimate Role Playing Game!” in its print ad utilizing the official artwork of a major character, two screenshots and descriptive text giving readers an idea on what to expect. This ad strongly relied on the visual elements while the first game’s American print ad (made by Taito) emphasized the critical acclaim received.

6. Chrono Trigger North American Print Ad

A lot of Dragon Ball Z fans recognized the art style of Akira Toriyama here.

Chrono Trigger, the JRPG that had the dream team creators of Hironobu Sakaguchi (Final Fantasy creator), Yuji Horii (Dragon Quest creator) and Akira Toriyama (Dragon Ball Z creator) behind the production, was easily the most ambitious game SquareSoft released in 1995. As part of the marketing strategy for the North American market, Square came up with a 2-page ad that had Toriyama’s art as the dominant image while using the remaining space for screenshots, the description and the SNES box cover placed strategically. Such a creative visual design was eye-catching and even memorable. Chrono Trigger became a huge commercial and critical hit in the West and it has long been regarded as a classic JRPG.

7. Secret of Evermore North American Print Ad

The creepy red images overshadowed the promotion of Secret of Evermore in America. Some readers might have been scared away by this ad.

Still in 1995, Square released Secret of Evermore for the SNES. Unlike most of Square’s RPGs, Secret of Evermore was developed by an American team in Washington state which explains why the game has a very distinct tone and strongly Western art style (note: the gameplay was patterned after that of Secret of Mana). To promote the game, Square came up with a very odd-looking 2-page print ad that had two dominating red images – eyes of a man on top and the front of a dog below) that felt like a forced approach to emphasize the game’s concept of the hero (a teenager boy) and his loyal dog (a very capable fighter). They used the remaining space for screenshots (which made gamers believe it was a sequel to Secret of Mana), the game box cover and a not so helpful text description. In my view, this print ad was a marketing misfire and Square could have produced hand-drawn art of the hero and his dog instead of the creepy red pictures.

8. Star Ocean: The Second Story North American Print Ad

A really odd-looking print ad.

The Star Ocean JRPG franchise of Enix had its first game released in Japan only. That first game on Super Famicom sold a lot of copies which led to the production of the sequel Star Ocean: The Second Story. By the late 1990s, Enix itself had a partnership with developer tri-Ace on the Star Ocean games. Somewhere along the way, Sony Computer Entertainment America (SCEA) secured the publishing rights of Star Ocean: The Second Story for not only America but also in other parts of the world. For the American market, Sony came up with a very odd-looking 2-page print ad that had a mail service form on the left. The form emphasized the concept of being away for a long time (reflecting the science fiction and extensive fantasy adventuring of the game itself) which incidentally was the eye-catcher of the ad. The other half of the page showing the game’s title, screenshots and detailed text description got overshadowed. This is another marketing misfire.

9. The Legend of Dragoon North American Print Ad

The movie poster-inspired print ad is memorable to look at.

Given how success Sony was with selling PlayStation consoles worldwide and how massively successful the Final Fantasy RPG franchise of SquareSoft was, it was not surprising that they decided to make their very own big-budget and exclusive JRPG with the intention to succeed and possibly establish a franchise. The result was the PlayStation-exclusive game The Legend of Dragoon which was made with a budget of $16 million and lasted three years in development. The game was released in Japan in late-1999 and sold at least 280,000 copies (note: majority of that in its first week of sales). In preparation for the June 2000 launch in America, Sony produced a print ad that had a very strong movie poster vibe showing what looked like painted art of the characters with vivid colors in the background and the title on the lower part. If you look closely, the credits were deliberately stylized over the way movie posters showed credits. While the game was not the massive hit Sony hoped for, it went on to become a million-seller and a great majority of its sales were from America. By today’s standards, the movie poster-like ad used to promote The Legend of Dragoon is memorable and an inspired piece of marketing work.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 39 (RPG Special)

Retro Gaming Ads Blast – Part 39 (RPG Special)

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s, particularly on role-playing games (RPGs) from the East and the West. This is the RPG Special!

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Phantasie North American and Japanese Print Ads

The North American print ad.
The Japanese print ad.

Released by Strategic Simulations in the mid-1980s, Phantasie was a fantasy role-playing game that became a huge commercial success paving the way for not only ports on other computer systems of the time but also sequels later. The ad they came up with for the North American market had strong fantasy vibes and the screenshots gave readers the impression that it looked playable or user friendly. For the Japanese market, Phantasie was ported to the MSX system and they came up with an ad using radically different art work that had a horror vibe.

2. Phantasy Star Japanese Print Ad

Phantasy Star in the Japanese print ad sharing the spotlight with After Burner.

In the 1980s, role-playing games started gaining popularity with Japanese console gamers and there were game developers who were inspired by established RPGs from the West. Enix released two Dragon Quest games and each of them sold a lot of copies on Nintendo’s Family Computer (Famicom). At the time, Sega already had the Master System (called the SG-1000 and its variants with revisions) in the console market and they were way behind Nintendo on hardware sales. Knowing there is a market for console RPGs, Sega went on to make their exclusive RPG Phantasy Star. In 1987, a print ad was released showing Phantasy Star sharing the spotlight with Sega’s blockbuster game After Burner in the background. While the ad felt a bit disorienting to see, the game achieved much-needed success for Sega which in turn brought the game to the Master System in America in 1988. The game sold more and eventually led to sequels in the years that followed.

3. Ultima III Japanese Print Ad

Remember the old days when anime or comic book-style artwork was used to promote games in the Japanese print media?

Released in Japan under the title Ultima: Kyoufu no Exodus, Ultima III: Exodus was a breakthrough for the series as the Famicom version marked the first console release for Japanese gamers (note: the game was also offered for MSX and other computer systems in the country). The anime-style artwork used for the print ad is the same virtually the same with the front cover of Famicom version. Very notably, the art on the covers of the PC-88 and PC-98 versions were different. 

4. Lunar: The Silver Star Japanese Print Ad

Game Arts’ Lunar: The Silver Star as advertized in Japanese magazines.

By the 1990s, console RPGs were very popular as franchises like Dragon Quest and Final Fantasy each released sequels that sold a lot of copies. The company Game Arts decided to make a role-playing game which can tell stories better using animation with voiceovers and music while being very playable and enjoyable. They came up with Lunar: The Silver Star and released it on the Mega-CD add-on (connected with the Mega Drive console of Sega) in 1992. As such, it was not surprising to see the print ad having anime-style artwork as the game itself had several minutes of anime cutscenes complete with audio. As most Japanese role-playing games (JRPGs) did not have playable anime cutscenes for storytelling, Lunar: The Silver Star really stood out. Sometime later, the small American company Working Designs would handle the game’s English version and start a healthy business relationship with Game Arts.

5. Dungeons & Dragons: Warriors of the Eternal Sun North American Print Ad

A print ad that strongly appealed to both Sega Genesis gamers as well as fans of Dungeons & Dragons.

By the year 1992, the fantasy games franchise Dungeons & Dragons was wildly popular as players around the world kept enjoying the tabletop RPG modules (using dice, pen paper) as well as many computer and video games already available. Sega acquired a D&D license and eventually released Dungeons & Dragons: Warriors of the Eternal Sun exclusively on their Genesis console in 1992. To promote it, Sega produced a 2-page print ad that had one half showing the game’s box placed with jewelry while using the other half to show the screenshots, descriptive text and other details. The way it was presented, the print ad was cleverly structured to attract the attention of Sega Genesis gamers as well as Dungeons & Dragons fans. The game ended up as the first and only official D&D product for the console.

6. Shadow Sorcerer North American Print Ad

This is one of many Dungeons & Dragons computer games released. The use of painted art for marketing was done many times.

In the history of the Dungeons & Dragons franchise and electronic gaming, it was on computers where the more ambitious and more intricate licensed games were played by many fans. In 1991, the Advanced Dungeons & Dragons (AD&D) electronic game Shadow Sorcerer was released on MS-DOS PC, Amiga and the Atari ST. The painted artwork used on the print ad was virtually the same as that on the box covers of the MS-DOS and Amiga versions. I can only guess that the ad markers must have paid a lot of money on the painted art and decided to use it for both marketing and packaging since it looked so detailed.

7. Estopolis Denki Japanese Print Ad

The 2-page Japanese print ad of Estopolis Denki.

In 1993, a brand-new Japanese developer called Neverland was established and its first project was the fantasy role-playing game Estopolis Denki for the Super Family Computer (Super Famicom). That same year, publisher Taito released the game and they promoted it with a 2-page print ad that featured a whimsical looking hand-drawn art work on one half and utilized the other half with details, screenshots and part of the art that was used on the game’s Super Famicom box cover. While Japanese game sales are not available, it seems Estopolis Denki sold enough to convince the publisher to release the game in North America as Lufia & The Fortress of Doom.

8. Lufia & The Fortress of Doom North American Print Ad

If you were able to play Lufia & The Fortress of Doom on the SNES, were you able to see this ad in a comic book or in a magazine?

Upon release in America in late 1993, Taito scored gold as Lufia & The Fortress of Doom on the Super Nintendo Entertainment System (SNES or Super NES) became a critical and commercial success. In fact, it literally gained steam during the early months of availability and ended up as the top-selling SNES game in America for the month of February of 1994. Take note that at this particular point of time, RPGs on game consoles in America were not yet in high demand as gamers’ tastes were different. When it comes to the marketing, Taito came up with a single-page print ad showing fantasy artwork, the game’s box cover and the published quotes from game critics who gave the game positive reviews. This is smart marketing on the part of Taito.

9. Record of Lodoss War Japanese Print Ad

The Japanese print ad of Record of Lodoss War for Super Famicom.

Have you ever heard of the Record of Lodoss War fantasy franchise? That one started as a series of fantasy novels by Ryo Mizuno who previously worked on an RPG project. Record of Lodoss War was eventually adapted into comics, anime and video games. One of those games was released on the Super Famicom in December 1995 published by Kadokawa Shoten which in turn made the one-page print ad for the Japanese market. Using established art from the anime OVA (original video animation) series was a strategic move by the publisher as millions of Japanese people viewed it. Unsurprisingly, the art on the ad is almost the same as the one displayed on the game box cover.

10. Fallout North American Print Ad

A gritty looking print ad of the original Fallout PC game.

In my gaming life, I played Fallout 3, Fallout 4 and Fallout: New Vegas on Xbox consoles. When the first-ever Fallout game was released in 1997, I did not notice it as I was more into console gaming than PC gaming. The above print ad appeared is several PC gaming magazines and it clearly shows what it offered which gamers eventually ended up enjoying a lot. The mechanical helmet – protection for the user during battles and from radiation in the nuclear wasteland – on the left side of the ad became a key symbol of the Fallout franchise as further games also featured mechanical helmets. Fallout was highly acclaimed for featuring open-ended gameplay and its immersive post-apocalyptic setting. It sold enough copies to convince publisher Interplay to proceed with a sequel and the rest was history.

11. Xenogears Japanese and North American Print Ad

Japanese advertisement of Xenogears.
This North American print ad of Xenogears clearly showed the main character, a robot, the sci-fi setting and the visual style of the game.

Xenogears was a sci-fi JRPG I played on the PlayStation in 1998 but I was unable to finish it. Before it was released in America, there was speculation that Squaresoft would not be able to produce an English version for international release due to its religious content. The game was highly challenging to translate into English due to religious themes and psychological elements. Regardless, the game achieved successes commercially and critically in both Japan and America. Xenogears has since been considered by many as a classic JRPG and to play it today is pretty challenging as an existing PlayStation One, PlayStation 3 or PlayStation Vita is required as well as the physical PlayStation disc itself (note: digital copy of Xenogears for PS Vita). Square Enix – which previously remastered Chrono Cross and several Final Fantasy games for modern gaming platforms – has yet to remaster Xenogears for those with modern game consoles, mobile devices and the PC.

12. Final Fantasy Anthology Print Ad

I remember seeing this 2-page print ad in many gaming magazines I read.

By the year 1999, Squaresoft established itself as the best role-playing game company as they achieved critical and commercial success with Final Fantasy VII in 1997, Brave Fencer Musashi, Parasite Eve and Xenogears in 1998. For 1999, Squaresoft decided to bring ports Final Fantasy V and Final Fantasy VI – both games were released in cartridge format on Super Famicom/Super NES some years prior – to their fans who owned PlayStation consoles by releasing the collection called Final Fantasy Anthology. For the North American market, Squaresoft aggressively promoted the 2-game collection with the above 2-page print ad on several video game publications. One half featured exquisite artwork by Yoshitaka Amano and the other half showed the screenshots, descriptions and details. Clearly the ad was made with Final Fantasy fans in mind and it was also clever with the use of nostalgia.

13. Final Fantasy VII North American Print Ad

While it did not show any of the characters, this 2-page print ad of Final Fantasy VII appeared in many gaming magazines and ultimately made the public aware of the game which went on to sell millions.

There is no denying that Final Fantasy VII is the most defining Japanese RPG of the 1990s. Given its huge pre-release promotions, the critical acclaim and the tremendous sales achieved in North America and Europe, the game arguably made the JRPG sub-genre more popular among gamers and game publishers while also making the original PlayStation console the must-have machine for video gaming. The above print ad is one of several released through print media and even though it did not show any characters, the image of a futuristic looking city caught the attention of not just gamers but also others who loved entertainment.

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