Tag: Banpresto

Retro Gaming Ads Blast – Part 46

Retro Gaming Ads Blast – Part 46

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Frogger Print Ad

Do you find this old ad humorous?

When Frogger was first released in video arcades in 1981, it easily attracted countless gamers offering them bouts of fun and the video game critics were very impressed with it. Considering its massive arcade success, it was unsurprisingly ported to the game consoles and home computers of the time. Parker Brothers secured the license for cartridge versions and the company produced Frogger ports for not just the Atari 2600 but also the Atari 7800. This print ad they came up with had a deliberate cartoony artwork (with a touch of humor) and an artist created a hand-drawn illustration intentionally made to resemble a screenshot from the game. I saw this ad a number of times when I read comic books in 1982.

2. The Legend of Kage Japanese Arcade Flyer

Action and excitement in ancient Japan!

In my life, I never had the opportunity to play the original arcade version of The Legend of Kage and ended up playing only the Nintendo Family Computer (Famicom) port. Behind the scenes, Taito itself came close to preventing The Legend of Kage from being released in the arcades. The company placed it in a certain game show where it received praise by many which prompted Taito to give it a full arcade release. To promote the game, the Japanese arcade flyer had lively hand-drawn artwork that perfectly reflected what the game is about, who the playable hero is and what ancient Japanese setting was used. Fortunately for Taito, The Legend of Kage became a huge commercial hit and this led to the production of ports for different consoles and computers.

3. Hyper Olympic Japanese Arcade Flyer

Arguably the best track and field game ever made for the arcades.

In 1983, Konami released their summer Olympics-inspired arcade game Hyper Olympic (titled Track & Field in other parts of the world) which offered players the opportunities to compete in a series of events with emphasis on pressing the buttons as quickly as possible. The arcade flyer Konami came up with featured fine-looking hand-drawn artwork showing athletes competing in track and field events (with the types of events displayed at the top-most part of the flyer) while showing just one screenshot (lower right) and displaying the officially 1984 Los Angeles Olympics logo (lower left). In my view, this old arcade flyer does a good job promoting both the arcade game as well as the 1984 Olympics itself. Too bad nobody makes this kind of arcade flyer anymore.

4. Terra Cresta Japanese Arcade Flyer

Did you ever play Terra Cresta in the arcades in Japan?

Nichibutsu, which produced a lot of arcade games that were released only in Japan, released Terra Cresta in Japanese arcades in 1985. It turns out Terra Cresta is a sequel to their 1980 game Moon Cresta which itself was their first big arcade hit game. Nichibutsu literally loaded the front of Terra Cresta’s arcade flyer with lots of visuals and details. As you can see, seven screenshots of the game were displayed (each with descriptive text), a fancy looking artwork that emphasized the science fiction setting, some English descriptive text, the cocktail table arcade machine and a pretty Japanese lady wearing an aerobics outfit with legwarmers (popular in the 1980s). This flyer truly has a strong 1980s flavor.  

5. Sega Master System European Print Ad

From the early days of Sega’s console business.

After many years doing arcade games, Sega made the bold decision to start competing in console gaming with the release of the SG-1000 in 1983 in Japan. Even though Nintendo was a very tough competitor with the best-selling Famicom, Sega did not give up and proceeded to launch their console in America and Europe referred to as the Master System. In a serious attempt to gain customers specifically in England, Sega made a print ad showcasing a family sitting in front of a TV set with the young boy playing a racing game on a Master System. Looking at how the descriptive text was presented, it was clear that Sega emphasized bringing the arcade game experience into the comfort of home while also promising that a lot more new games will be released in the near future. This is an eye-catching ad and also a fine example of aggressive marketing by Sega.

6. Ken Griffey Jr.’s Winning Run North American Print Ad

What was the best baseball video game you ever played?

Following the commercial success of the 1994 Super Nintendo Entertainment System (SNES) game Ken Griffey Jr. Presents Major League Baseball, Nintendo got Ken Griffey Jr. again as endorser and proceeded with the follow-up Ken Griffey Jr.’s Winning Run. With the highly talented Rare (Donkey Kong Country) chosen as game developer, Nintendo was highly confident with the baseball sequel and the 2-page print ad reflected that. The Ken Griffey Jr.’s Winning Run ad had a striking image of a broken baseball bat on one side while the game’s details, two screenshots and the creative description dominated the other side. While I am not so interested in baseball, I can say that this old print ad is indeed attention-grabbing.

7. 2Xtreme North American Print Ad

From the time when the X Games were wildly popular.

Remember how popular the X Games (Extreme Games) were back in the 1990s? Early in the life of the PlayStation console, Sony released ESPN Extreme Games which sold over a million copies worldwide. As expected, a follow-up titled 2Xtreme was approved for a 1996 release. Sony came up with a 2-page ad that had an upside-down X Games participant with roller blades dominating most of the space and six screenshots were displayed. The descriptive text in the lower part of the ad was deliberately written to be hip and cool.  

8. Macross Plus Japanese Arcade Flyer

The front.
The rear.

Based on the mid-1990s anime OAV, the Macross Plus video game from Banpresto was designed as a vertical-scrolling 2D shooter that captures the feel and intensity of the anime’s spectacle. The front of the Japan-only arcade flyer showcased the YF-19 Excalibur, the YF-21 Sturmvogel and the VF-11 Thunderbolt (plus the basic arcade controls on the lower-left) which were all rendered in 3D polygons to delight Macross fans and gamers who are interested in new 2D shooting experiences. The rear of the flyer showed additional details and it even includes English text descriptions. Strangely, no screenshots of the game were displayed. Being a long-time Macross fan, I can say this old arcade flyer is still engaging to look at.  

9. Macross VF-X2 North American Print Ad

An impressive looking print ad for a Macross video game that never got released in North America.

In the late 1990s, Bandai prepared to launch Macross VF-X2 (the sequel to 1997’s Macross Digital Mission VF-X) on the PlayStation console in North America. This was a very intriguing move because Bandai never brought the mentioned 1997 Macross game outside of Japan. Shortly after the official announcement of a North American release, Macross VF-X2 got featured in video game magazines, an English demo of the game (first mission only) was distributed through Official U.S. PlayStation Magazine, and Bandai came up with the 2-page print ad you see here. Unfortunately, Macross VF-X2’s North American release got cancelled because of copyright issues and legal obstacles (note: Harmony Gold held the Western rights to Robotech and actively blocked the release of genuine Macross products in America). As such, this impressive looking Macross VF-X2 print ad for North America ended up as a promotion for nothing!

10. Star Wars: Racer Arcade Japanese Print Ad/Poster

This is one of the many video games based on Star Wars: The Phantom Menace.

In 1999, Star Wars Episode I: The Phantom Menace was a massive box office hit in theaters around the world and it marked a new era of Star Wars movies with digital effects available. Similar with 1993’s Jurassic Park, George Lucas’ movie also had a huge lineup of merchandise, action figures and video games. The pod racing from the movie became the basis for Star Wars: Racer Arcade which was released in Japan on June 2000, and then in America a month later. To help arcade operators attract gamers and Star Wars fans, a print ad and poster were released featuring a very dynamic image of pod racing from the game dominating the background, a few screenshots displayed and some computer-generated of characters and vehicles. At the lower right part of the ad/poster is the image of the arcade machine which has a huge screen, a seat and control panel. The descriptive Japanese text was written to excite both fans and gamers. Did you play this Sega-produced Star Wars game in the arcades?

11. Konami Wai Wai World Japanese Print Ad

Can you spot Simon Belmont, Mikey Walsh and King Kong in this Japan-only print ad of Konami Wai Wai World?

Going back to the late-1980s, Konami released a 2D adventure game on the Famicom that was very ambitious as it featured side-scrolling treks, vertical-scrolling shooting sequences and, most notably, a cast of characters that emphasized crossovers between intellectual properties of gaming. I am talking about Konami Wai Wai World (sometimes called Konami World for short) which had characters, settings and elements of Konami’s own properties like Gradius, Castlevania and Twin Bee. Not only that, King Kong of King Kong 2: Ikari no Megaton Punch and Mikey Walsh of The Goonies were also featured which is astonishing because they represent entertainment intellectual properties that were licensed to Konami for video game adaptation. That said, the emphasis of crossovers and excitement was shown in the form of 2D character sprites in this Japanese print ad of Konami Wai Wai World. This is the kind of game that Konami itself will never be able to make again and to do a remake or an enhanced re-release of Konami Wai Wai World will require overcoming all the legal obstacles in the way.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 12

Retro Gaming Ads Blast – Part 12

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Contra arcade flyer

A clever visual concept by Konami towards gamers and arcade operators.
Details on the other side of the flyer.

Before it established itself as a popular gaming franchise with console gamers, Contra truly started in the arcades in 1987. First released in Japan on February 1987, Konami went on to release the game in arcades in the United States a month later and the flyer you see here was the Americanized promotion they came up with. Instead of hiring male actors or models to play soldiers, they hired a slim lady to appear with a female Rambo look standing in front of a Contra arcade machine. On the other side of the flyer are details that players and arcade operators can learn from. By today’s standards, this arcade flyer of Contra is still eye-catching and even amusing to look at.

2. College Football’s National Championship print ad

This ad has a strong visual appeal to gamers who like football.

This is another one of those video game ads I saw while reading comic books in the 1990s. College Football’s National Championship was a Sega Genesis-exclusive American football video game published by Sega (with the Sega Sports brand) to capitalize on gamers who want college football to play with at home. This print ad has a nice visual presentation of the college teams’ logos, screenshots and details of what gamers could expect when they buy and play the game. College Football’s National Championship received mostly positive reviews and it must have sold well because Sega went on to release a sequel to this game.

3. Robotron X print ad

This Robotron game was made at a time when 3D polygons became common for making video games.

Having played the classic game Robotron: 2084 on PC back in the 1980s, I was very surprised to see this print ad in 1996 promoting a brand new Robotron game for PlayStation as well as Windows PC. For the newcomers reading this, Robotron: 2084 was a classic which heavily influenced game designers who went on make other fan-favorite games like Smash TV and Llamatron. What makes Robotron X notable apart from being an official follow-up to the classic game was the fact that it was made at a time when game developers did their stuff to modernize gaming with 3D polygons for visuals while trying to come up with gameplay inspired by the classics. While Robotron X did not make a major impact on gaming, the classic Robotron: 2084 went on to be released in several multi-platform compilations such as Williams Arcade’s Greatest Hits, Midway’s Greatest Arcade Hits, and Midway Arcade Treasures.

4. Space Jam game print ad

If you saw the movie in 1996, were you able to play this video game adaptation?

What makes 1996 a memorable year for basketball fans was the Michael Jordan’s return to prominence (having previously retired for less than two years before returning to the NBA in 1995) and leading a very powerful Chicago Bulls team to what was their 4th NBA championship title. In that same year, Jordan starred in the live-action/animated movie Space Jam which grossed an impressive $250 million worldwide. On the same month the movie came out, the Space Jam video game adaptation was also released on PlayStation and Sega Saturn. This print ad was part of the multimedia hype of the movie and the game itself had a very similar design and visuals concept with NBA Jam but ultimately it failed to become a hit with critics and gamers. Not even the combined visual might of Jordan and Warner Bros. characters could achieve success.  

5. Magic Johnson’s Fast Break print ad

Still on basketball video gaming, the side-scrolling Magic Johnson’s Fast Break game was released on the Nintendo Entertainment System (NES) for console gamers to enjoy. Unsurprisingly, this ad had nice black-and-white art work of Magic Johnson as the dominant figure while leaving little space left to show the game box and only one screenshot. The real meat of this print ad are the details laid down in text description.

6. Virtua Fighter 2 for Sega Genesis print ad

Clearly a late effort by Sega to sell something to its many Genesis owners/fans in America at a time when PlayStation and Nintendo 64 started dominating 5th console generation sales.

In the history of arcade gaming and fighting games, Virtua Fighter 2 was a worthy follow-up to its groundbreaking predecessor. VF2 also made its way on the Sega Saturn which essentially maintained the great gameplay and 60 frames-per-second animation even though the 3D polygonal graphics were noticeably lower in quality compared to its arcade version. With VF2 in the arcades and on Saturn selling well, I was surprised to see this print ad of Sega releasing a totally different version of the game on the aging Sega Genesis console. Virtua Fighter 2 on Genesis had 2D graphics, sprites for the characters and a side-scrolling visual design. In fairness, the game developers exerted effort to recapture some of the gameplay elements within the Genesis limitations and 2D graphics. This print ad is a reminder of Sega’s American division selling a product to the remaining active Genesis owners.

7. Ring King print ad

Ring King itself clearly lacked promotional space in this ad.

In 1987, Data East released their arcade hit game Ring King on the Nintendo Entertainment System (NES) and prepared this print ad involving Ray Leonard, Jr. (on the foreground in boxing gear) and conveniently with the famous Sugar Ray Leonard and Thomas Hearns (with the promo of their first fight together in the background). Also conveniently, the company inserted their other games on the lowest part of the ad. Ultimately, the presence of Ring King itself was minimized only showing the game cover and two screenshots. This is clearly an eye-catching ad but there was not enough emphasis on the game itself.

8. Super Spacefortress Macross arcade flyer

The arcade flyer released only in Japan.

Have you ever seen the classic anime movie Macross: Do You Remember Love? I really love watching that movie and I played and finished the video game adaptation on PlayStation in 1999. What I never got to play was the arcade game adaptation of it which was released by Banpresto in Japan in 1992. This flyer promoting the game has a strong visual presentation thanks to the artwork made for it. Only one screenshot was shown as well as a clip from 1984 the animated movie (note: the arcade game itself has some images directly from the film plus some newly created ones added) but this ad still had what it takes to capture the attention of the many Macross fans in Japan. This arcade game was eventually released with an English translation in America and Australia.   

9. 2-in-1 print ad featuring Super C and Snake’s Revenge

A memorable and intriguing print ad from Konami promoting sequels.

This is one of the ads that Konami came up with to promote at least two games using a single-page ad format. I saw this ad in many comic books I read decades ago and its visual concept always caught my attention especially since I played the console game Contra a lot. At the high end of the ad were two fictional newspaper headlines highlighting the respective conflicts of Snake’s Revenge (with a nuclear danger concept) and Super C (with emphasis on alien invaders). These two games were sequels to the classics Metal Gear and Contra, and Konami clearly knew how to take advantage of the older games’ success and do their best to sell the sequels to gamers who love action-packed gaming as well as fantasized armed conflicts. Like the 2-in-1 ad showcasing Contra and Jackal, this was Konami’s aggressive move to sell war-inspired games to the NES userbase which was mostly composed of children and teenagers.

10. True Lies game print ad

There is nothing like taking advantage of the imagery of a Hollywood superstar to promote a video game based on the related movie.

Here is a video game ad I saw in many comic books I read in 1994-1995. True Lies (starring Arnold Schwarzenegger) was one of the big summer season movie hits of 1994 and the video game was part of the business tie-ins with the film. The people who made this print ad made the smart moves of showing not just one but three images of Schwarzenegger to promote the game while leaving some space to show what the game looked like. The True Lies game even had stills from the movie to emphasize the flow of the plot.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco