Tag: Discover More To Love

DOT Expects Philippines Tourism Growth with Campaign Rebrand

DOT Expects Philippines Tourism Growth with Campaign Rebrand

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The Department of Tourism (DOT) is expecting tourism growth for the Philippines as it makes a serious brand adjustment with its “Love the Philippines” campaign, according to a news report by BusinessWorld.

For insight, the Philippines counted 4.11 million foreign tourist arrivals for 2026 as of August. While the Philippines remains an international tourism weakling as well as an economic weakling among the members of the Association of Southeast Asian Nations (ASEAN), domestic tourism is actually thriving.

To put things in perspective, posted below is an excerpt from the news report of the BusinessWorld. Some parts in boldface…

The Department of Tourism (DoT) said that changing its branding direction in its Love the Philippines campaign will help boost the country’s tourism growth.

“Upon entry into the office, the first mandate that I had carried out was to change the tone of voice of the Department of Tourism with regard to how it communicates to the public,” DoT Assistant Secretary for Branding and Marketing Communications Armand Lorenze “Ren” Sapitan told lawmakers in a House Committee on Appropriations budget hearing.

“We didn’t have to change the members of branding and the marketing team,” he added. “The only thing that we adopted was a change in direction.”

Mr. Sapitan noted that the agency will shift how it approaches the Love the Philippines campaign instead of replacing it through its Discover More to Love program.

“We would not change this campaign because we recognize that the administration only has two years left,” he said. “What we are changing is how we approach the campaign.”

“The way we relate to the people, the way we promote, the way we market our tourism destinations,” he added.

The Discover More to Love program aims to highlight local destinations by partnering with companies, offering travel bundles and discounted offers.

“The Sun Group actually not only invests in marketing, but they also invest in the entire ecosystem,” Tourism Secretary Dita Angara-Mathay explained, citing the agency’s relationship with the private sector.

“The tourist attractions, from hotels, the accommodation, the entire village – that’s the kind of investment that is complete; it’s almost like a subsidy,” she added.

Filipino talents BINI and SB19 were also named as the country’s tourism ambassadors who will support the push for domestic travel.

The DoT earmarked a P4.03 billion budget under the 2027 National Expenditure Program (NEP), down 4.6% or P196 million from the approved P4.23 billion budget for 2026.

Of the proposed budget, P1 billion will fund branding campaigns, mostly for overseas marketing (60%) and domestic efforts (40%).

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think that the Philippines will be able to attract more foreign tourists this year? Do you think the DOT’s recent moves will boost both domestic and international tourism for the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

New Philippines Domestic Tourism Program Launched With Over 3,000 Travel Deals

New Philippines Domestic Tourism Program Launched With Over 3,000 Travel Deals

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In what is clearly a serious attempt by the Department of Tourism (DOT) to boost domestic tourism a lot, the new program Discover More To Love was recently launched with more than three thousand travel deals from varied hotels, tour operators and airlines, according to a news report by the Manila Standard.

To put things in perspective, posted below is an excerpt from the report of the Manila Standard. Some parts in boldface…

The Department of Tourism (DOT) launched a new campaign offering more than 3,000 travel deals from hotels, tour operators, and airlines to boost domestic travel during off-peak months and support local businesses.

The campaign, named “Discover More to Love,” runs from July to November 2026 to stimulate year-round travel, sustain bookings, preserve jobs, and strengthen local economies during the industry’s traditional lean period.

The initiative serves as an extension of the country’s official tourism brand, “Love the Philippines,” rather than a replacement.

Travelers can access discounts of up to 70 percent from more than 70 hotels and resorts through the Hotels Sales and Marketing Association. The campaign also features more than 250 nationwide travel packages alongside discounted fares from carriers Philippine Airlines, Cebu Pacific, AirAsia Philippines, and Sunlight Air.

Online platforms AirAsia MOVE and Klook are providing exclusive deals, while Mastercard offers special payment privileges for cardholders. Travelers can access the promotional room packages, staycation deals, dining credits, and flexible booking options directly through the department’s enhanced website at http://www.tourism.gov.ph.

Tourism Secretary Dita Angara-Mathay said the agency wants to evolve the initiative through feedback from travelers and industry partners.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you support the DOT’s renewed focus on domestic tourism?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

New Campaign To Boost Domestic Tourism In The Philippines

New Campaign To Boost Domestic Tourism In The Philippines

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In a serious attempt to boost domestic tourism in the Philippines, the Department of Tourism (DOT) has a new campaign titled “Discover More to Love”, according to a news article by the Philippine News Agency (PNA).

This new move by the DOT makes sense since it is very difficult for the nation to attract foreign tourists. The DOT admitted that Vietnam and other destinations of the Association of Southeast Asian Nations (ASEAN) are more affordable for foreign travelers.

To put things in perspective, posted below is an excerpt from the PNA news article. Some parts in boldface…

The Department of Tourism (DOT) is leading a new campaign called “Discover More to Love” to boost domestic travel within the Philippines.

Among its major features is the introduction of curated and discounted travel-related packages by local tourism stakeholders, including several hotels from across the country.

In an interview over the weekend, Tourism Secretary Dita Angara-Mathay said the campaign would not replace but instead complement the DOT’s primary tourism branding “Love the Philippines,” with the intention of allowing tourists to define their travel experience in their “own personal way.”

“(The thrust is) local muna pero hopefully, we will expand that to international (The thrust would be initially domestic, but hopefully, we will expand that internationally),” she said.

“The Filipinos love to travel, especially Gen Z and the others, it’s an adventure for them, and we want them to be sound board on what else we can do to improve.”

Domestic travel remains a strong driver of tourism in the Philippines. Last year alone, it generated at least PHP3.26 trillion in tourist spending, up by 3 percent from PHP3.16 trillion in 2024.

Beyond strengthening local travel, Angara-Mathay said the DOT is also stepping up efforts to recover the decrease in Korean travelers, while continuing to woo the rest of its top source markets.

She admitted that the competitive pricing in other Southeast Asian destinations is pulling in more Koreans, which traditionally has been the Philippines’ number one source market for foreign visitors.

“South Korea’s population is declining, but they’re travelers. Ngayon, ‘yong slot natin kinuha ng Vietnam, kinuha ng other ASEAN countries kasi kalahati lang ang kanilang cost to go there (Now, our slot has been taken by Vietnam and other ASEAN countries because it only costs half to go there),” she explained.

The DOT, for its part, she said, would continue engaging stakeholders to introduce and craft new “tour bundles” to make the cost of travel to the Philippines more affordable and “predictable.”

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT’s new campaign will significant boost domestic tourism which itself has been thriving? Do you think it is possible for domestic tourism spending to reach P4 trillion this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco