Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Broderbund British print ad
Back in the 1980s, home computer systems were already popular platforms for playing electronic games. The American company Broderbund was one of the dominant forces of home computer gaming back then with lots of hit games (a mix of their own productions and the publishing of ports of games from other companies) that entertained many. When it came to England, Broderbund was aggressive on marketing its games there and the above print ad is a fine example of it. They came up with an American theme on their ad promoting the Lode Runner games, Choplifter, Spelunker and Stealth to British computer gamers. The imagery of a burger and the display of the American flag made the ad eye-catching.
2. King Kong 2: Ikari no Megaton Punch Japanese print ad
Believe it or not, Konami had the license to create the 1986 adventure game King Kong 2: Ikari no Megaton Punch which was very loosely based on the 1986 movie King Kong Lives. To promote its release for the Nintendo Family Computer (Famicom), Konami came up with the above print ad that had an actual movie photo of King Kong, inserted two screenshots and showed some creative writings. Conveniently, Konami also inserted two of its other games for promotions.
3. Datsugoku Japanese arcade flyer
In 1988, SNK released Datsugoku in Japanese arcades and it became a commercial success for them long before they transitioned to their Neo Geo hardware. As you can see in the Japanese arcade flyer, the game has a war theme about prisoners of war struggling to fight their way out of enemy territory. This is not surprising because of the popularity of Hollywood’s military themed action movies and the Cold War itself had influenced game designers. The arcade flyer has fine-looking art of war. This game was eventually released in other parts of the world under the title P.O.W.: Prisoners of War.
4. The Punisher: The Ultimate Payback! North American print ad
In the early 1990s, Nintendo’s Game Boy was the dominant handheld gaming device and it was not surprising that a lot of companies released games on it. Along the way, the Punisher became one of Marvel Comics’ most popular characters and there were two monthly comic book series about the character. Acclaim produced The Punisher: The Ultimate Payback! for Game Boy featuring not only the Punisher but also Spider-Man (in the background) which was enough to get the attention of comic book fans. The descriptive text they came up with has this obvious anti-crime theme and it emphasized action. I saw this print ad in some 1991 comic books I read and it remains eye-catching until now.
5. Star Wars: The Empire Strikes Back Japanese print ad
In the early 1990s, Victor/JVC published Star Wars games developed by Lucasfilm Games for the Nintendo Entertainment System (NES). Following the 1992 release of Star Wars: The Empire Strikes Back on the NES in the West, they released a port of it for the Famicom in Japan in 1993. To promote the game, they made a print ad that highlighting the memorable Battle of Hoth (using art and one screenshot) as well as iconic photos of Luke Skywalker in Hoth and Dagobah (with Yoda). The ad makers strategically inserted screenshots showing the in-game Hoth and Dagobah settings plus two of Cloud City. I played the game myself and it was very punishing. Still, this ad looks great. It also motivated me to replay The Empire Strikes Back on home video back then.
6. Contra: The Hard Corps Japanese print ad
In 1994, gamers in Japan who owned the Sega Mega Drive (Sega Genesis in America) were highly engaged when Konami released Contra: The Hard Corps specifically for the said console. Konami aggressively marketed the game and one of the ads they made for Japan was the above 2-page print ad that had dynamic looking hand-drawn artwork that had strong anime aesthetics. They inserted two screenshots of the game and posted a text description to get gamers excited. Apart from bringing Contra excitement for Sega gamers and Contra fans who happened to own the Mega Drive, this print ad clearly shows Konami went all-in with doing business with Sega.
7. Skimaxx North American and British arcade flyers
I never played Skimaxx in the local arcades. Did you? Released in 1996 by Innovative Concepts in Entertainment, Skimaxx is very notable for having a truly unique physical cabinet design featuring a pivoting hydraulic footboard which brings to players the simulation of rock motions, twists and more. Two arcade flyers – for North America and England – were respectively published and both featured a pretty blonde lady wearing a swimsuit playing the Skimaxx machine, highlighting the use of the footboard. Apart from the technical features, a Skimaxx machine can be linked with another machine for head-to-head competition. These arcade flyers are very cool and mesmerizing to look at and they contain enough details to make arcade operators interested.
8. Genso Suikoden II Japanese print ad
When Konami released the original Suikoden (Genso Suikoden in Japan) fantasy RPG on the PlayStation in the mid-1990s, the game achieved positive feedback from gamers and critics which boosted sales. In late-1998, the sequel Genso Suikoden II was released for PlayStation in Japan and Konami became aggressive on promoting it as it became aware of the many dedicated Suikoden fans. They came up with an epic-looking 2-page print ad that had a collage of official artworks, screenshots of in-game cutscenes, and some of the fancy looking visual effects to sell the game. The images and descriptive text informed gamers of the new conflict following the events of the original game. I played Suikoden II a lot and it is easily bigger and better than its predecessor. That said, this epic-looking print ad truly highlights the great stuff Suikoden II offered gamers and it made the Suikoden II print ads in America look inferior. Too bad Konami did not use the approach of the Japanese print ad in the Western markets because Suikoden II truly is epic fantasy.
9. Einhänder North American print ad
Back in the late-1990s, SquareSoft became a more prominent game developer and publisher by releasing new games that not only had 3D polygonal visuals but also tackled gameplay styles beyond role-playing games (RPGs). In the case of their game Einhänder, they made a serious gamble on the shooter genre of gaming while moving forward with 3D polygons and some unique gameplay features of their own. In preparation for the game’s North American launch in 1998 for PlayStation, the company came up with a wide print ad with a dominant artwork that showed a planet with a huge part torn off and drifting into space. Even a small part of the planet’s core got exposed. This ad pounded hard on the expression of “Earth shattering”, and it showed SquareSoft was serious on making an impact on the shooter genre. When I saw this ad in a magazine, the planet caught my attention and then I focused on the right section which had the descriptive text and screenshots of Einhänder. This is still an engaging print ad to look at.
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