Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Contra arcade flyer
Before it established itself as a popular gaming franchise with console gamers, Contra truly started in the arcades in 1987. First released in Japan on February 1987, Konami went on to release the game in arcades in the United States a month later and the flyer you see here was the Americanized promotion they came up with. Instead of hiring male actors or models to play soldiers, they hired a slim lady to appear with a female Rambo look standing in front of a Contra arcade machine. On the other side of the flyer are details that players and arcade operators can learn from. By today’s standards, this arcade flyer of Contra is still eye-catching and even amusing to look at.
2. College Football’s National Championship print ad
This is another one of those video game ads I saw while reading comic books in the 1990s. College Football’s National Championship was a Sega Genesis-exclusive American football video game published by Sega (with the Sega Sports brand) to capitalize on gamers who want college football to play with at home. This print ad has a nice visual presentation of the college teams’ logos, screenshots and details of what gamers could expect when they buy and play the game. College Football’s National Championship received mostly positive reviews and it must have sold well because Sega went on to release a sequel to this game.
3. Robotron X print ad
Having played the classic game Robotron: 2084 on PC back in the 1980s, I was very surprised to see this print ad in 1996 promoting a brand new Robotron game for PlayStation as well as Windows PC. For the newcomers reading this, Robotron: 2084 was a classic which heavily influenced game designers who went on make other fan-favorite games like Smash TV and Llamatron. What makes Robotron X notable apart from being an official follow-up to the classic game was the fact that it was made at a time when game developers did their stuff to modernize gaming with 3D polygons for visuals while trying to come up with gameplay inspired by the classics. While Robotron X did not make a major impact on gaming, the classic Robotron: 2084 went on to be released in several multi-platform compilations such as Williams Arcade’s Greatest Hits, Midway’s Greatest Arcade Hits, and Midway Arcade Treasures.
4. Space Jam game print ad
What makes 1996 a memorable year for basketball fans was the Michael Jordan’s return to prominence (having previously retired for less than two years before returning to the NBA in 1995) and leading a very powerful Chicago Bulls team to what was their 4th NBA championship title. In that same year, Jordan starred in the live-action/animated movie Space Jam which grossed an impressive $250 million worldwide. On the same month the movie came out, the Space Jam video game adaptation was also released on PlayStation and Sega Saturn. This print ad was part of the multimedia hype of the movie and the game itself had a very similar design and visuals concept with NBA Jam but ultimately it failed to become a hit with critics and gamers. Not even the combined visual might of Jordan and Warner Bros. characters could achieve success.
5. Magic Johnson’s Fast Break print ad
Still on basketball video gaming, the side-scrolling Magic Johnson’s Fast Break game was released on the Nintendo Entertainment System (NES) for console gamers to enjoy. Unsurprisingly, this ad had nice black-and-white art work of Magic Johnson as the dominant figure while leaving little space left to show the game box and only one screenshot. The real meat of this print ad are the details laid down in text description.
6. Virtua Fighter 2 for Sega Genesis print ad
In the history of arcade gaming and fighting games, Virtua Fighter 2 was a worthy follow-up to its groundbreaking predecessor. VF2 also made its way on the Sega Saturn which essentially maintained the great gameplay and 60 frames-per-second animation even though the 3D polygonal graphics were noticeably lower in quality compared to its arcade version. With VF2 in the arcades and on Saturn selling well, I was surprised to see this print ad of Sega releasing a totally different version of the game on the aging Sega Genesis console. Virtua Fighter 2 on Genesis had 2D graphics, sprites for the characters and a side-scrolling visual design. In fairness, the game developers exerted effort to recapture some of the gameplay elements within the Genesis limitations and 2D graphics. This print ad is a reminder of Sega’s American division selling a product to the remaining active Genesis owners.
7. Ring King print ad
In 1987, Data East released their arcade hit game Ring King on the Nintendo Entertainment System (NES) and prepared this print ad involving Ray Leonard, Jr. (on the foreground in boxing gear) and conveniently with the famous Sugar Ray Leonard and Thomas Hearns (with the promo of their first fight together in the background). Also conveniently, the company inserted their other games on the lowest part of the ad. Ultimately, the presence of Ring King itself was minimized only showing the game cover and two screenshots. This is clearly an eye-catching ad but there was not enough emphasis on the game itself.
8. Super Spacefortress Macross arcade flyer
Have you ever seen the classic anime movie Macross: Do You Remember Love? I really love watching that movie and I played and finished the video game adaptation on PlayStation in 1999. What I never got to play was the arcade game adaptation of it which was released by Banpresto in Japan in 1992. This flyer promoting the game has a strong visual presentation thanks to the artwork made for it. Only one screenshot was shown as well as a clip from 1984 the animated movie (note: the arcade game itself has some images directly from the film plus some newly created ones added) but this ad still had what it takes to capture the attention of the many Macross fans in Japan. This arcade game was eventually released with an English translation in America and Australia.
9. 2-in-1 print ad featuring Super C and Snake’s Revenge
This is one of the ads that Konami came up with to promote at least two games using a single-page ad format. I saw this ad in many comic books I read decades ago and its visual concept always caught my attention especially since I played the console game Contra a lot. At the high end of the ad were two fictional newspaper headlines highlighting the respective conflicts of Snake’s Revenge (with a nuclear danger concept) and Super C (with emphasis on alien invaders). These two games were sequels to the classics Metal Gear and Contra, and Konami clearly knew how to take advantage of the older games’ success and do their best to sell the sequels to gamers who love action-packed gaming as well as fantasized armed conflicts. Like the 2-in-1 ad showcasing Contra and Jackal, this was Konami’s aggressive move to sell war-inspired games to the NES userbase which was mostly composed of children and teenagers.
10. True Lies game print ad
Here is a video game ad I saw in many comic books I read in 1994-1995. True Lies (starring Arnold Schwarzenegger) was one of the big summer season movie hits of 1994 and the video game was part of the business tie-ins with the film. The people who made this print ad made the smart moves of showing not just one but three images of Schwarzenegger to promote the game while leaving some space to show what the game looked like. The True Lies game even had stills from the movie to emphasize the flow of the plot.
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