In case you missed the official Xbox presentation of the 2024 Tokyo Game Show (click here to watch), Square Enix formally announced that Final Fantasy Pixel Remaster has officially been released for Xbox Series X and Xbox Series S plus Windows PC. Watch the announcement video below.
This is what Final Fantasy IV looks like in remastered form.
Each classic Final Fantasy game has its 2D pixel graphics and artworks updated with high-definition gaming in mind, and their soundtracks have been re-arranged. In what is a clear attempt by Square Enix to enhance the gameplay experience and user-friendliness, there were tweaks made to the user interface. Also added were extra stuff such as bestiary, illustration gallery and music player.
The Xbox and Windows PC releases of Final Fantasy Pixel Remaster is indeed a move towards the right direction by Square Enix and it is clearly the result of that company’s renewal of ties with Team Xbox. Final Fantasy Pixel Remaster was launched on other platforms previously and the Xbox ecosystem ended up being the last to have it for millions of gamers to enjoy.
For the Xbox gamers who are Final Fantasy fans as well as those who are fond of classic Japanese role-playing games (JRPGs) and those who simply love retro gaming, Final Fantasy Pixel Remaster is a very welcome addition that should not be missed. It is available now for digital purchase as a bundle but gamers are free to choose to buy the games individually based on their current taste or based on how much they could afford right now. It is clear that buying the bundle of six Final Fantasy classic games is still the best value for money.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – specifically about fighting games that were released in the 1990s. The said decade marked the time when Street Fighter II became a massive hit in the video arcades (and on game consoles) which sparked a wave of new fighting games from business competitors. In that same decade, 3D polygonal fighting games were also released which added greater choices of fighting games at the arcades and on game consoles that players could choose from.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Dead or Alive Japanese arcade flyer
Dead or Alive was the start of new success that impacted the direction of Tecmo in the gaming industry.
The above arcade flyer of Dead or Alive gave Japanese arcade operators and gamers a taste of what to expect with the game. While the screenshots showed some resemblance with what gamers saw in Virtua Fighter 2, the character designs Tecmo and its developers came up with were unique.
Before Dead or Alive was released in Japanese arcades in 1996, company Tecmo was in financial trouble and they asked Tomonobu Itagaki to make a fighting game similar to Sega’s polygonal blockbuster Virtua Fighter. A breakthrough for Tecmo happened when Sega announced they were licensing their Model 2 arcade to third-party companies which paved the way for Itagaki’s team to make Dead or Alive with it. The game became a big hit and it paved the way for Tecmo to release it on Sega Saturn and PlayStation, and the sequels that followed years later.
2. North American Soulcalibur Dreamcast version print ad
Namco came up with a creative approach to emphasize heart-and-soul promoting their game and the Dreamcast.
On September 9, 1999, Sega launched their Dreamcast console in America. With a gap of around ten months between the Japanese launch (November 1998) and the American launch, Sega had time to prepare Dreamcast’s release to American gamers with a huge lineup of games (both Sega’s games and from other publishers). Fortunately for Sega, they had Namco (their rival on arcade games) supporting their console.
Behind the scenes, Namco’s developers worked hard to not only port their arcade hit Soulcalibur to the Dreamcast, but to enhance the graphics using the console’s more advanced technology. The visual enhancements include rendering all of the games stages (and backgrounds) into full 3D polygonal environments. Namco also implemented different game modes and added even more content to ensure satisfaction to Dreamcast gamers.
The above 3-page print ad of Soulcalibur on Dreamcast was undeniably strategic and captivating to look at. The ad described the console as the heart, showed Soulcalibur character Mitsurugi (one of the game’s most popular characters) in the middle and then described the game (with 3 screenshots of game rendered with Dreamcast graphics) as the soul. It was a strong way to promote both the game and the console. In the years that followed, Soulcalibur grew into a popular fighting game franchise and the Dreamcast version will always be remembered as the crucial turning point.
3. X-Men: Children of the Atom arcade flyer
Anyone who read lots of X-Men comic books in the 1990s should be able to tell which character was drawn by which artist.
When Capcom first released X-Men: Children of the Atom in the arcades in the mid-1990s, I was surprised because I did not anticipate the day would come when the company behind Street Fighter II would actually make a 2D fighting game showcasing the Marvel’s mutants. Even more intriguing was the X-Men art Capcom used for the arcade flyer to promote the game. I recognize Jim Lee’s artworks of Magneto, Cyclops and Colossus. The art of Wolverine shown was drawn by Andy Kubert. It was a wise move for Capcom (with Marvel as a business partner) to use established X-Men comic book artworks instead of having their internal illustrator draw the characters. That being said, this arcade flyer still looks great and captivating to look at.
4. North American Ranma ½: Hard Battle print ad
A print ad promoting the game while saving some space to promote the anime and comic books.
By 1993, Street Fighter II and its upgraded follow-ups were wildly popular both in the arcades and on game consoles around the world. At the same time, there were many other 2D fighting games released to compete with and cash-in on Street Fighter II’s success. Believe it or not, the established anime franchise Ranma ½ saw a video game adaptation in the form of a 2D fighting game – Ranma ½: Hard Battle.
The North American print ad above published by DTMC (in cooperation with Viz Communications) promoted the game (one screenshot, the SNES game box and images of the characters as they appeared in the game) as well as Ranma ½ on anime videos and comic books. The way it was presented, the print ad promoted Ranma ½: Hard Battle without much heart nor passion.
5. Fatal Fury: King of Fighters arcade flyer
An intriguing visual presentation on the front.
You get to know the characters and what the game features are.
There is no doubt that Fatal Fury: King of Fighters is the most significant game that SNK made. Apart from being the company’s first fighting game for the Neo Geo system, it established the fictional “king of fighters” tournament that became the core concept for The King of Fighters series of games in the years that followed. Fatal Fury itself is notable for being designed by Takashi Nishiyama, a former Capcom employee who created the original Street Fighter game. What Nishiyama could not do with Street Fighter, he accomplished while making SNK’s fighting game. Compared with the combo-oriented approach of Street Fighter II, Fatal Fury was designed to emphasize the timing of special moves, confrontational play, cooperative play and the 3D-like spacing between characters (background row and foreground row in each stage) while telling a story in a solid way.
The above arcade flyer of Fatal Fury has this unique looking artwork on the front showing stylized rectangular shots of the major characters Terry Bogard, Andy Bogard and Joe Higashi. On the other side of the flyer are the details that emphasized the creative concept of the game, who the characters are and what they could expect with regards to gameplay features. This flyer is still captivating to look at and it could entice you to try playing the original Fatal Fury game before trying out the sequels and spin-offs.
6. Marvel vs. Capcom: Clash of Super Heroes arcade flyer
This is NOT a comic book crossover.
If there is anything that truly emphasizes the essence of a fictional crossover in terms of visuals, it’s the art that Capcom and Marvel agreed to for Marvel vs. Capcom: Clash of Superheroes which is evident on the front of the above arcade flyer. By looking at how the Marvel characters were drawn, it looks like someone at Capcom illustrated the artwork as the Capcom characters still maintained that particular art style seen in the artworks of the Japanese company’s other games like Street Fighter, Darkstalkers, Mega Man and Strider. Regardless, the artwork still is amusing to look at.
7. Art of Fighting arcade flyer
The front of the flyer.
The cast of characters showcased on the other side of the flyer.
Following the success of Fatal Fury, SNK went on to release Art of Fighting in arcades in 1992 and it became successful enough for the company to make sequels. With regards to the realm of fantasy, Art of Fighting was part of the same fictional universe as Fatal Fury and The King of Fighters, and there were times when its own characters appeared in other SNK games.
Art of Fighting’s arcade flyer had an energetic visual concept on the front with a rectangular lightning portion on the left balanced with five screenshots of the game itself. Once you get to the other side of the flyer, you will see really nice art of the characters with Ryo Sakazaki and Robert Garcia as the most dominating figures. Sakazaki and Garcia are the major characters of the Art of Fighting series. This flyer confidently introduced the characters and succeeded in making them look interesting.
8. Fighter’s History arcade flyer and print ad
Great looking front artwork showing the game’s characters, posing and some action.
If you look closely at the controls, you will see the six-button layout and functions which are the same with those used in Street Fighter II.
Data East offered two ways for gamers to enjoy Fighter’s History – pay a high price for the SNES version or gamers can go play the game in the arcade by dropping a few coins.
In 1993, Data East released their fighting game Fighter’s History in the arcades around the world. Along the way, the company released their arcade flyer which had a very captivating art work on the front featuring their characters and some action. The other side of the flyer showed the technical details on how to play, how the control works and who the characters are. Fighter’s History was nicely received in the arcades and the success led Data East into porting the game for the Super Nintendo Entertainment System (SNES). If you look at the print ad above, you can see how clever Data East was promoting the SNES version of the game while keeping an image of the arcade machine which serves like a subtle reminder that the same game is still available in video arcades.
Shortly after the release of Fighter’s History in the arcades, there were gamers who noticed that it had certain visual and gameplay elements that made it so familiar with what Street Fighter II had. When Capcom became aware of the similarities, they sued Data East claiming that Fighter’s History was too similar to their game and that copyright infringement was committed. Capcom lost the case ultimately and Data East went on to release two more Fighter’s History games.
9. Virtua Fighter 3 arcade flyer
Virtua Fighter 3 truly raised the standards for arcade game graphics back in 1996.
When it comes to gaming innovation and standing out among the rest, Sega did exactly those when they released Virtua Fighter 3 in arcades in 1996 and it had the best-looking and really mind-blowing graphics at the time. Developed by AM2 (led by Yu Suzuki) on the very expensive Model 3 arcade hardware, Virtua Fighter 3 broke new ground on graphics as it moved over 1 million polygons per second, had highly detailed visuals on the characters and surroundings, realistic reflection effects, detailed shining, parallel lighting and high-specular Gouraud shading to name some. Even the characters’ eyes followed the opponent’s position.
The Virtua Fighter 3 arcade flyer showcased their reflective, metallic character Dural who in turn was part of the graphical showcase (emphasizing reflections, smooth animation and liquid metal effects) when the game was previewed in the 1996 AOU event in Japan. The words “The New Standard” written on the lower-left corner of the front of the flyer was justified and truthful.
10. Teenage Mutant Ninja Turtles: Tournament Fighters print ad
This print ad had a nice visual presentation and was easily recognizable to the many TMNT fans.
In 1989, the Teenage Mutant Ninja Turtles (TMNT) franchise made quite a splash on video games which is not surprising as the multimedia franchise was already a popular in the West. More video game adaptation of TMNT were released in the early 1990s providing fans and gamers a lot of fun gameplay at the arcades (click here) and on consoles. Konami had the video game rights of TMNT and in a clear response to the sudden popularity of fighting games, they released Teenage Mutant Ninja Turtles: Tournament Fighters on the most popular game consoles of the time achieving varying levels of success critically and commercially (note: the SNES version stood out as the best). This print ad of the fighting game was effective in visually promoting the three console versions and the displayed text contained enough information to lure the attention of both fans and gamers.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. A-Jax North American arcade flyer
Another one of Konami’s arcade flyers showing a pretty fashion model with a touch of militarism.
A-Jax (also referred to as Ajax) is another one of the many military themed games Konami released for the arcades in the 1980s. It was a 2D vertically scrolling shooter in which players use aircrafts to shoot enemies both in the air and on the ground. The game was a hit in Japanese arcades and Konami came up with the North American arcade flyer showing three screenshots, an archive footage shot of a military helicopter and a sexy lady (with a light military look) with a machine gun. The style of presentation was similar in style with the North American arcade flyers of Contra and M.I.A.: Missing in Action.
2. The Combatribes print ad
The short comic book approach was used to emphasize the setting and concept of the video game.
Technos, the Japanese company behind the wildly popular Double Dragon games franchise, proved to be successful with the arcade release of The Combatribes. In an attempt to keep the wave of success moving, Technos released The Combatribes on the Super Nintendo Entertainment System (SNES) in 1992 and someone involved with the North American marketing came up with the idea of creating a comic book-style presentation for the print ad. Creatively speaking, the comic book approach was done to emphasize the story and visual concepts of the game, and entice readers to play it. By today’s standards of video game marketing, this print ad’s approach is both unusual and notable.
3. Dead or Alive 2 Dreamcast port print ad
This was a wide print ad that appeared on magazines and it sure was eye-catching. It was an effective way to promote the game and inform people of the Sega Dreamcast’s presence in the market.
When Dead or Alive 2 was released in the arcades in 1999, a lot of gamers were astounded by it as developer Team Ninja (led by Tomonobu Itagaki) made it much bigger and a lot better than its 1996 predecessor. Team Ninja really went all out making the sequel utilizing Sega’s NAOMI arcade technology, inviting martial artists to do motion-capture, and having a very ambitious game design. Since the game was developed with the NAOMI hardware, porting the game for the Sega Dreamcast was reportedly convenient and smooth for the developers who went on to add more gameplay features and modes. Publisher Tecmo came up with this wide print ad (promoting the Dreamcast release) showcasing three characters, six screenshots and text descriptions emphasizing the universal acclaim the game received. The promotional approach was simple yet effective.
4. Jet Moto (PC version) print ad
From PlayStation to PC.
In November 1996, the futuristic all-terrain hoverbikes racing game Jet Moto was released on the PlayStation which went on to sell well and attract mostly positive reviews. Sony Computer Entertainment eventually released a version of the game for the personal computer (PC) in November 1997. As seen in the above print ad, the network play option and compatibility with Direct3D video accelerators were emphasized as such features resonated with the interests of PC gamers of the era. This print ad showed how willing Sony was to release PlayStation hits on PC back then.
5. Elevator Action Returns Japanese arcade flyer
Great looking art on the front.
The rear of the flyer.
When Taito released Elevator Action Returns (also titled as Elevator Action II in other nations) in the arcades in 1994, it became a hit as gamers enjoyed its action-packed gameplay, ambitious 2D visual presentation and varied level designs that clearly went beyond its 1983 predecessor. The front of the Japanese arcade flyer has really nice art showing the three playable protagonists on an elevator on their way to do their mission. The back of the flyer shows screenshots (which emphasized the varied level designs), text descriptions explaining how the game played (English version printed), and what the features are. Another text description confirmed that terrorists are the antagonists that players will be dealing with which was reflective of the rise of Islamic terrorism in the 1990s. Oh yes, if you look closely you will the word “item” misspelled as “items”.
6. Sunset Riders print ads
The Sunset Riders arcade machine, the SNES version, screenshots and a can of pork-and-beans on this ad.
This print ad appeared in some comic books I read long ago.
After enjoying a lot of success in the arcades with their 1991 game Sunset Riders, Konami went on to release ports of it to the Sega Genesis in 1992 and the Super Nintendo Entertainment System (SNES) in 1993. With regards to conversions and procedural/artistic changes between the arcade and console ports, the SNES version had few changes implemented compared to the one released on the Genesis. As seen in one of the print ads of Sunset Riders on SNES, it came with 7 arcade levels, 2-player mode and additional shooter stages. What the print ads did not reveal were notable replacements of specific characters in key parts of the game such as the dynamite-tossing female bandits getting replaced by male bandits, North American Indian villains getting replaced with outlaws, etc.
7. Jackal Japanese arcade flyer
Whoever was the artist Konami hired truly delivered great-looking art!
Konami’s military themed game Jackal (Japanese title: Tokushu Butai Jackal) debuted in Japanese arcades in October 1986 and became a hit. The Japanese market arcade flyer had great looking artwork on the front that strongly emphasized the very concept of the game (players move military jeeps to shoot at enemies as they move into enemy territory). One of the characters (the one wearing the red beret) somewhat resembles the late Sean Connery which only shows that someone within Konami’s development team took inspiration from movies. This arcade flyer’s front still looks great.
8. Aliens North American arcade flyer
A good amount of effort was done to truly capture Aliens’ concept using hired models (as Ripley and Newt), a Xenomorph physical model and a suitable background.
The key details presented on the rear of the flyer. The Xenomorph’s presence adds tension.
In 1990, Konami released their ambitious arcade game Aliens which was loosely based on the 1986 movie that starred Sigourney Weaver and was directed by James Cameron. As Konami’s Aliens license was only temporary and the movie was so highly regarded, the Japanese company’s marketing team really had to exert extra effort to truly capture the film’s sci-fi horror concept in order to make a strong presentation towards arcade operators and their paying customers (the gamers).
Apart from showing screenshots on the front, the creative team hired a blonde model as Ellen Ripley holding a gun and a young girl as the character Newt, and have them pose convincingly in front of a Xenomorph model (darkened in the foreground). On the back of the flyer, the team heavily revealed the details using the text description to emphasize the gaming experience and story concept. The technical details, meanwhile, were presented in simplistic, easy-to-follow fashion. Aliens was a smash hit in the arcades and there are long-time gamers who regard it as one of the best game adaptations of the 1986 movie. This arcade flyer is a strong reminder that the featured game was never ever ported to any game console nor to any personal computer.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. X-COM: UFO Defense print ad
While there were no screenshots of the game for PlayStation, the art here was enough to catch your attention.
Back in 1994, X-COM: UFO Defense (original European title: UFO: Enemy Unknown) became an unexpected hit with PC gamers as it gathered lots of positive reviews from the critics and sold a lot on the PC DOS (disk operating system) format. In an obvious attempt to continue the commercial success, a port of the game was released for the PlayStation console in 1995. Publisher MicroProse and its marketing partners came up with this eye-catching print ad to promote the PlayStation version. While no screenshots were shown, the artwork used turned out to be effective in catching attention while emphasizing the sci-fi concept of the game.
2. Star Command print ad
Long before Starfield, there was Star Command.
Way back in 1988, I first saw my friends play the sci-fi role-playing game (sci-fi RPG) Star Command on the PC DOS format. A short time later, I played the game on our home computer and finished the single-player campaign. This print ad, which has lots of descriptive text, has a strong visual presentation that entices players to play the game and discover the vast amount of content (space travel, missions, battles, encounters with aliens) that the game developers prepared. For its time, the Star Command print ad was captivating to look at.
3. The Daedalus Encounter print ad
This print ad was an attempt to catch the attention of both gamers and people who want to watch live-action spectacle.
Released on PC, Macintosh and the 3DO game console in 1995, The Daedalus Encounter was a sci-fi video game that worked as an interactive movie (with puzzles) starring Tia Carrere. To promote the 3DO version, publisher Panasonic came up with an ad that emphasized the sci-fi concept and the cinematic experience (including a few stills of cutscenes) leaving little room about how the game plays. Take note that this game was released at a time when the CD-ROM format started gaining popularity as a reliable optic media format which opened opportunities for game companies to include full-motion videos.
4. Gradius Japanese arcade flyer
The original Gradius has always been fun to play and the enjoyment also made it on game consoles as more games were released.
Still on the realm of sci-fi, Konami launched their 2D side-scrolling shooter Gradius in the arcades in Japan in 1985. The arcade flyer here used a huge amount of space for the game’s official artwork which is very captivating to look at as it clearly emphasized the sci-fi concept. On the side are five screenshots that tell gamers what to expect when playing. The promotions paid off nicely for Konami as Gradius became an instant hit in Japanese arcades and eventually found strong commercial success in the arcades in Europe and America. By today’s standards, this game is a classic and the Gradius game franchise has produced several sequels and spin-offs released on multiple platforms.
5. Super Cobra print ad
This ad I saw while reading comic books long ago. The game itself was fun.
Here is a game I played on the Atari 2600 over forty years ago. Super Cobra was a 2D side-scrolling game in which players control an armed helicopter that has to move from left to right, attacking enemies, and avoiding enemy projectiles while maintaining the fuel supply. This ad, which appeared on some comic books I read, utilized the game art that was used on the box cover although the single screenshot displayed looks exaggerated when compared to what I saw and played.
6. Destruction Derby print ad
The Destruction Derby print ad that had no screenshots of the game.
In 1995, Sony launched the PlayStation console in America and in Europe. In Europe, publisher Psygnosis promoted their ambitious game Destruction Derby (a 3D polygonal racing game that emphasized vehicular damage) for both PlayStation and the PC that same year. As this Destruction Derby print ad did not show any screenshots, Psygnosis and their marketing team or partner decided to pounce on positive gaming media quotes and the sexy model to promote their game. Their marketing move paid off nicely as over a million copies of Destruction Derby were sold by August 1996.
7. Virtua Cop 2 print ad
A lot of people found this Virtua Cop 2 print ad looking very weird.
When Sega of Japan forced its American division to launch the Sega Saturn console in the United States in 1995 without any pre-release marketing, it resulted in a series of disappointments that include low sales, too few games launched and strained ties with their business partners. In 1996, Sega started to become more aggressive to sell more Saturn units and more 1st party exclusive games such as Virtua Cop 2 (for the Saturn) which itself was a big hit arcade hit. As the company clearly aimed to make the console version of Virtua Cop 2 a hit, they approved this print ad which had a very intriguing visual concept showing video game images reflected on the glasses on the police man. As Virtua Cop 2 required a light-gun peripheral to be played accurately like in the arcade, this print ad utilized very little space for the Sega Saturn Stunner.
8. Contra: Legacy of War print ad
The print ad of Contra: Legacy of War.
When I first heard that a brand new game of Contra would be released on the still-new PlayStation and Sega Saturn in the mid-1990s, I was excited as I always enjoyed the original game I played on the Family Computer. This print ad of Contra: Legacy of War brought my excitement way down as it showed that the game no longer utilized the 2D side-scrolling design and came up with a design that emphasized 3-dimensional environments and polygons. The change in design was too alienating for me as all the previous Contra games had the 2D side-scrolling format as the main designs (leaving little room for the occasional sprite-scaling 3D sequences in some games). I finally played Contra: Legacy of War on PlayStation on November 1996 and it was a huge letdown!
9. Out Run arcade flyers
Sega Out Run arcade machines in different forms.
This Out Run flyer really has nice art.
In the history of arcade games, Sega’s Out Run was a massive success not only in Japan but also in America and Europe. Designed by Yu Suzuki (Virtua Fighter, Shenmue), Out Run was a pseudo-3D driving game in which players get to drive a Ferrari Testarossa convertible (which is always visible to the player) from one scenic destination to the next avoiding traffic as much as possible. This was indeed a labor of love on the part of Yu Suzuki who himself spent time in Europe to gain inspiration on designing the game. As Out Run was a hit, Sega made different types of machines of the game that arcade operators can choose from depending on how much space their respective arcades have left and how the local players prefer to play it. It should be noted that in one of the flyers above, the original sound track was promoted as well.
10. Hook SNES version print ad
If you look closely at the SNES box front cover art, you will notice that Peter Pan and Captain Hook looking nothing like the actors who portrayed them in Steven Spielberg’s movie.
In late-1991, Steven Spielberg’s movie Hook was released in cinemas and revived public interest in the fairy tale of Peter Pan. Typical of the entertainment business of the time, video games based on the movie were released on different platforms in 1992 and among them was a version on the Super Nintendo Entertainment System (SNES). Apart from showing the game’s box, the print ad of Hook on SNES cleverly included positive quotes from GamePro, Game Players Nintendo Guide and the Super NES Buyer’s Guide to convince readers that the game is worth their time.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games as well as promotional posters of a notable console game that was released only in Japan.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. M.I.A.: Missing in Action arcade flyer
This is an effective way of catching the attention of both players and arcade operators. I can imagine the woke, the SJWs and rabid feminists getting easily offended by this.
Konami was a very prominent producer of games back in the 1980s. Not only did the company produce high-quality and enjoyable military-themed games on consoles and computers, Konami also made its presence felt in the highly competitive sector of arcade games. In 1989, they released the arcade conversion kit of M.I.A.: Missing in Action and this flyer is the best know promotion of it. M.I.A.: Missing in Action is the follow-up to Konami’s hit game Rush’n Attack.
Visually, the flyer’s display of four screenshots combined with a dominating photographic image of prisoners of war (POWs) getting delightfully released by an attractive female Rambo-type rescuer were designed to catch the attention of young adult and adult gamers. The text descriptions (note: there were more details on the back of the flyer), however, were geared towards arcade operators who were looking for new games to acquire without the hassle of having to buy an entire arcade cabinet. That being said, this flyer was a clever way to appeal to arcade operators and the people who love playing arcade games.
2. Fonz arcade flyer
Simplistic yet effective to look at. If you are an arcade operator, this flyer conveniently has key information displayed.
Believe it or not, Sega was already active in arcade games way back in the 1970s. In this particular flyer, Sega’s arcade game Fonz (also called Moto-Cross, Man T.T.) offered players the unique experience of driving a digital vehicle using actual handlebars on the machine that were meant to create an immersive and realistic feel. If you look closely, the flyer has lots of details written with arcade operators and players in mind.
3. Haunted Castle arcade flyer
Indeed, this game is part of the Castlevania game franchise. It was one of the first Castlevania games released for arcades.
Arguably, Konami is best known for the Castlevania game series which covered handheld gaming devices, personal computers, video game consoles and even arcades. Haunted Castle (Japanese title: Akumajō Dracula) is the 2nd arcade game of the Castlevania franchise and it is not a port of any console game. Like the arcade flyer of M.I.A.: Missing in Action, this one was crafted to lure the attention (and money) of arcade operators looking for conversion kits to replace their old games. The visual presentation is eye-catching and even though the Castlevania brand was nowhere to be seen, Castlevania fans could tell this this arcade offering was part of their favorite game franchise.
4. The Super Dimension Fortress Macross: Do You Remember Love? flyer and poster
The poster promoting the release of the game for Sega Saturn in Japan.
The flyer promoting the Sega Saturn game’s 1997 release as well as the 15th anniversary of Macross.
In 1997, the 15th anniversary of the Macross multimedia franchise was celebrated in Japan and among the highlights was the release of The Super Dimension Fortress Macross: Do You Remember Love? on the Sega Saturn. To promote the game and the franchise itself, lots of flyers and posters were released in Japan. If you look at the illustrated images on the promotional materials closely, you will realize that they are not from the original 1982-83 Macross anime TV series but rather from the The Super Dimension Fortress Macross: Do You Remember Love? animated movie of 1984 (read my retro movie review by clicking here).
While it might be baffling to some as to why the original anime TV series was not used as the source material for the 15th anniversary celebration through gaming, the 1984 anime feature film was actually more adaptable for a video game project (read my retro review by clicking here). It is so obvious, you just have to ask yourselves this question – how can the game developers compress the entire concepts of the 36-episode Macross anime series into one game while ensuring fun gameplay? Regardless, the game was a lot of fun to play and I enjoyed playing the PlayStation version in 1999.
5. Venom/Spider-Man: Separation Anxiety print ad
A clear effort to sell the game to gamers as well as fans of Spider-Man and Venom.
In 1994, Acclaim released Spider-Man and Venom: Maximum Carnage (based on the 1993 comic book storyline Maximum Carnage) on Super Nintendo Entertainment System (SNES) and Sega Genesis ultimately becoming popular with comic book fans and gamers who enjoyed sidescrolling beat-them-up games.
Subsequently, Acclaim and develop Software Creations reunited to release the sequel Venom/Spider-Man: Separation Anxiety a year later on the two leading 16-bit consoles as well as on personal computer (PC). If there is anything notable about this eye-catching print ad, it is the fact that its visual presentation (with graphics on-par with the previous year’s game) cleverly hides the fact that it did not have much new to offer gamers with regards to gameplay and story cutscenes (which the previous game prominently had). Eventually, this game attracted weaker reviews from game critics and has since been forgotten.
6. Tecmo Super Bowl SNES print ad
From the time when Tecmo was still a strong producer of sports video games.
In 1991, Tecmo Super Bowl was released on the aging Nintendo Entertainment System (NES) and because its game design greatly entertained gamers, it became a tremendous commercial success. Not even the very high launch price of $54.99 stopped it from selling a lot.
To keep the commercial success and public interest going, Tecmo announced a new version of the game for the more powerful SNES console with the simple title of Tecmo Super Bowl. If you look closely at the print ad, you will notice that gameplay screenshots were not used at all. Instead, they showed images of the nicely illustrated art works they prepared as eye candy for the game with the intention of making it look cinematic. This is very curious because gameplay itself was the main selling factor of the NES version of Tecmo Super Bowl. I can only guess that Tecmo was not ready to show gameplay images by the time this print ad was made.
7. X-Men 2: Clone Wars print ad
The art used is too alienating for promoting this game.
During the age of the 16-bit consoles, there was a variety of X-Men video games released and produced by different companies. In 1993, an X-Men game published by Sega was released exclusively on the Genesis console which turned out to be fun for gamers and received mostly positive reviews from the critics. Sega went on to publish the sequel X-Men 2: Clone Wars and this print ad caught my attention because of how exaggerated the characters looked. It’s so strange, it’s as if the artist took visual reference from a somewhat blocky 3D polygonal portrait then tried to make them look hand-drawn. I wonder if anyone from Sega regretted this.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Double Dragon II: The Revenge print ad
Nice looking art used to promote the game.
The beat-them-up sub-genre of gaming was already popular in the 1980s and one of the most defining game franchises of this type of game was the Double Dragon series which proved to be popular with Nintendo Entertainment System (NES in America) and Family Computer (Famicom in Japan) gamers. As the first game was a very big hit on Nintendo’s consoles, the sequel Double Dragon II: The Revenge was promoted in America with strong confidence on the part of publisher Acclaim that it would become another massive hit. This print ad had a very nice looking comic books-style art that not only captured the concept of the game but also visualized the heroes Billy and Jimmy with enough details to focus on. I can say this was an eye-catching ad.
2. X-Men: Children of the Atom print ad
Great looking ad but the line “100% direct conversion” is not true at all.
Developed by Capcom in cooperation with Marvel, X-Men: Children of the Atom was a huge hit in the video arcades and it was not surprising that it got released on the Sega Saturn by Acclaim. Acclaim organized an aggressive promotional campaign by pouncing on the fans’ love and knowledge of the X-Men and the high fun factor of Capcom’s game. What this print ad got wrong, however, was the line “100% direct conversion of the #1 arcade smash!” which was wrong and misleading. In reality, the Sega Saturn version of the game had about one-third of the animation frames cut due to the console’s smaller RAM capacity.
As the years passed by, the Sega Saturn became the more suitable console for home ports of Capcom’s further 2D fighting games as Sony’s PlayStation had even more severe limitations and a graphics processor that was not suitable for 2D graphics. By the end of 2000, Capcom’s 2D fighting games on PlayStation all were inferior to the Sega Saturn versions.
3. Sky Shark NES print ad
This is an effective looking ad.
Released in Japan as Flying Shark, Sky Shark was released on multiple platforms in 1988 and there was an NES version of it which this particular print ad promoted. The American branch of Taito wisely used positive quotes from media outlets to promote the game while coming up with an engaging text description and displayed NES screenshots. And then there was that very engaging painted cover art that gave this print ad a lot of punch. An effective ad overall.
4. Conflict print ad
This is a very captivating artwork for advertising.
There is no denying the fact that the Cold War was a strong influence on arcade games and video games. Titles like Contra, Jackal, Metal Gear, Operation Wolf, Cabal and Rush’n Attack were militaristic games that entertained millions of gamers from the young adults to the little children. In 1990, Vic Tokai released the game Conflict on the NES which had a military theme but an unusual game design composed of digital maps with hexagons in which gamers will play with strategy to win battles. That being said, this print ad’s visual concept was very captivating yet also misleading. If you see how the game is played, you will know what I mean.
5. College Slam print ad
Were you ever interested in college basketball video games?
This is one of the more eye-catching print ads I’ve seen due to the artist’s illustration of a basketball with a mouth biting the basketball rim which dominates the space. For the newcomers reading this, College Slam was a basketball video game that was actually a repacked version of the popular NBA Jam with focus on NCAA basketball players. With the biting basketball at the center, it was easily an attraction and the screenshots implemented were larger than usual which easily gave gamers a clear look at what the game looked like. While this print ad is eye-catching, it did not help sell College Slam and there never was a follow-up.
6. Tecmo Super Baseball print ad
From the time when Tecmo was prolific with video games about sports.
Long before it started the Dead or Alive game franchise, Tecmo was once heavily invested in making sports video games. Tecmo Super Baseball was their first American pro baseball video game released for Super Nintendo Entertainment System (SNES) and Sega Genesis, and it was notable that the publisher secured only the Major League Baseball Players Association (MLBPA) which resulted in the game featuring real-life players but the teams had no names and no logos. Regardless, this print ad showed how aggressive Tecmo was in trying to attract consumers’ attention by showing ten screenshots with short text descriptions each. The ad’s write-up boasted realism as well as the promise of gaming quality.
7. The Punisher print ad
Marvel’s vigilante firing at someone.
In the early 1990s, Capcom and Marvel Comics started their partnership resulting in the releasing of the arcade game The Punisher. Developed by Capcom, the said arcade game became a big hit with gamers as it featured fun gameplay, multiple enemies appearing on screen simultaneously and other fun elements. Unsurprisingly, the game was ported (note: Sculptured Software was the lead developer) to the Sega Genesis with significant downgrades in terms of graphics, sound, enemy variety and other related elements due to technical limitations. That being said, this print ad used detailed art of the Punisher (with Col. Fury in the background) in a clever way to promote the Sega Genesis version while keeping their attention away from the obvious visual downgrades of the two screenshots displayed. The Punisher on Genesis was poorly received.
8. Stargate print ad
If you did not enjoy the movie, were you able to play the video game adaptation on Sega Genesis or Super NES?
Remember the sci-fi movie Stargate (1994)? The film was a surprise box office hit and eventually video game adaptations of it were made for the SNES, Sega Genesis, Game Gear and the GameBoy. This particular print ad, however, showed screenshots of the SNES and Genesis versions which is made obvious with the side-scrolling adventure plus 3D flying sequence (one screenshot showed it). Combined with images sourced from the movie poster plus an insert of the movie in home video format (lower-right corner), this print ad was obviously an aggressive way to promote the film with the post-theatrical business in mind. In case you are wondering, the cinematic Stargate is not related at all with the early 1980s video game (a follow-up to the classic game Defender) of the same name.
9. Aerobiz Supersonic print ad
For a simulation game released on consoles, Aerobiz Supersonic is pretty deep and a lot of fun to play.
The airline simulation game Aerobiz Supersonic is a highly addictive and surprisingly fun game that I enjoyed playing on the SNES (read my retro review by clicking here) and strangely enough I first learned about not through its print ad but by reading a preview published by Electronic Gaming Monthly (EGM) magazine. As for this print ad made by Koei’s American team, this is really odd to look at due to the ad makers’ choice of showing a not-so-attractive flight meal. In contrast to that, the ad makers did a good job describing the game creatively and showed three screenshots that were strategically selected in my view. Having played the game many times, I can say that this print ad is very truthful.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Konami’s 3-in-1 sports games print ad
Long before the advent of major league sports video games, Konami was prolific with sports video games.
Back in the 1980s, Konami was a prominent gaming company as they released a lot of games that became hits in the arcades, on home computers and gaming consoles. Considering the limited amount of games publishers were allowed to release on the Nintendo Entertainment System in America, what Konami released were really fun games to play and their contributions of sports-based video games on the NES were significant. Possibly due to a lack of marketing budget at the time, they promoted Blades of Steel, Double Dribble and Track & Field II with this single-page ad showing the game box covers and screenshots. Ultimately, this print ad was sufficient in giving gamers a clear idea of what to expect with the three games.
2. The Adventures of Bayou Billy print ad
Bayou Billy looks inspired by the cinematic hero Crocodile Dundee. This video game even had a comic book adaptation published by Archie Comics.
Still with Konami, the Japanese publisher released in America the non-military adventure game The Adventures of Bayou Billy for the NES which was a revised version of their 1988 Family Computer game titled Mad City (see the differences by clicking here). This game really looked like it was influenced by Hollywood action/adventure movies of the era and it provided gamers gameplay styles of light gun shooting, beat-them-up action and racing. The titular hero looks very inspired by the cinematic hero Crocodile Dundee. This print ad is very stylish and also eye-catching. I think it has done a good job to make viewers interested in the video game.
3. Krull Atari video game print ad
I never got to play this Krull video game on Atari 2600, nor its arcade game.
Way back in 1983, I was fortunate to see the science fantasy movie Krull inside the movie theater here in the Philippines. When I saw this print ad, I easily got excited for the Atari 2600 video game adaptation but never got to play it. This print ad does its job showing what Krull’s game looked like and the ad makers cleverly used painted art reflecting the movie’s characters and the armored enemies from space. I should add that between the time I saw the movie and the time I first saw this print ad, I became aware of the existence of the Krull arcade game by watching an episode of Starcade on TV.
4. Rocket Ranger NES print ad
Really great and detailed painted artwork in this print ad.
When Rocket Ranger on the Amiga in 1988, it had fancy visuals and a strong cinematic vibe that worked smoothly with the game design. This game was developed by Cinemaware which developed a reputation of releasing games based on classic film genres. In 1990, a version of Rocket Ranger for the NES was published by Kemco/Seika and print ads using painted art were made to promote the game. This particular print ad made heavy use of painted art which was captivating to look at while conveniently keeping people’s minds off the downgraded visuals of the NES version.
5. Michael Jordan: Chaos in the Windy City print ad with contest entry
Some gamers thought this was a basketball video game.
Yes, it was all true. There definitely was a video game that NBA legend Michael Jordan endorsed. First released on Super Nintendo Entertainment System (SNES) in America in 1994, Michael Jordan: Chaos in the Windy City was a side-scrolling action game in which gamers play a digital version of Jordan who has to save his friends, fight enemies and move from one location to the next in order to progress. The fact that an image of Michael Jordan holding two balls was used in this print ad (as well as on the game cover) in a dominating fashion made some gamers think this was a basketball game. The display of screenshots was so small, it did not help the situation. Lastly, the available of a contest entry form in this print ad was meant to promote not only the game but also GamePro magazine.
6. Gun.Smoke print ad
Gun.Smoke was indeed a fun game to play on NES. Therefore, the promotion is justified.
This print ad of the NES port of Gun.Smoke has strong imagery and literary descriptions the strongly emphasize the Old West concept and setting. The screenshots displayed are too small but the descriptions more than made up for it. Ultimately, what this print ad emphasized was realized as the NES version of Gun.Smoke itself captured the continuous action and excitement of the arcade version and the graphical limitations of the console did not matter much. I myself played this game and it was a lot of fun.
7. Spider-Man and Venom: Maximum Carnage print ad
This add appeared in my comic books and magazines I read in 1994.
Back in 1993, Marvel Comics published the huge Maximum Carnage crossover storyline which covered many issues of the four monthly Spider-Man comic books and two issues of the quarterly Spider-Man Unlimited series. Considering the high popularities of Venom and Carnage at the time, it was not surprising that Marvel took advantage by having Maximum Carnage licensed to Acclaim to create a video game adaptation in the form of a beat-them-up.
Spider-Man and Venom: Maximum Carnage was released for SNES and Sega Genesis in 1994, and game developer Software Creations really adapted story to fit with their side-scrolling game design. Between playable stages are cutscenes that actually were digitized versions of actual comic book panels. This red-colored print ad had a dominating image of Carnage and screenshots with text descriptions. The ad makers even went the extra mile by inserting screenshot cut-outs showing individual characters such as Firestar, Venom, Spider-Man, Carnage, Cloak and Dagger, Iron Fist, Captain America and more. Whatever your opinion is about the Maximum Carnage storyline or the video game adaptation, there is no denying that this was a very eye-catching print ad.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Enemy Zero print ad
I should say Sega did a solid job by making this intriguing and eye-catching print ad for Enemy Zero.
The first time I saw this print ad of Enemy Zero in the late 1990s, I was intrigued by its visual concept and it got me interested to learning more about the game. Enemy Zero was a sci-fi video game developed by Warp and released as a console-exclusive on the Sega Saturn. Since I never owned a Saturn, I never got to play the game but I was inspired to learn more about Warp (which developed the hit game D). As it turns out, Enemy Zero started as a project for PlayStation but because of Sony’s failure to fulfill the pre-orders of D on PlayStation (100,000 copies ordered but less than 30,000 copies printed by Sony), Warp’s head Kenji Eno decided to make Enemy Zero exclusive to the Sega Saturn. Enemy Zero was published by Sega worldwide while Warp published it in Japan, and the game sold between 500,000 to 700,000 copies (based on Eno’s claim).
2. Bionic Commando print ad
For the American market, Capcom showed what the game box and front cover art would look like, then added the details and two screenshots for readers to examine.
Back in the late 1980s, I played Bionic Commando and managed to finish it after enduring lots of challenges along the way. It was a very unique adventure game as it used a highly unusual method of moving from one platform to the next by means of a futuristic grappling gun. This particular print ad showcased what the game’s actual box looked like (with cover artwork made for North America) and used two screenshots from the game. This ad hardly captures the excitement and intensity that awaited gamers and yet it manages to give people a clear look at the grappling concept. While the North American version of the game has certain content altered, it still had the same gory ending (and Adolf Hitler as the main villain) as the Japanese version.
3. RoboCop print ad
This served as an extension of the impact of the very violent 1987 movie.
RoboCop made huge impact on moviegoers as well as people who love science fiction and the R-rated action films Hollywood studios released in the 1980s. That being said, it was not surprising that a video game of RoboCop was released on the Nintendo Entertainment System (Family Computer in Japan) by Data East and the print ad they came up with cleverly used imagery from the movie poster and the screenshots showed exactly what RoboCop fans expected to see such as the enemy robot ED-209 and thugs. This game strongly reflects the business trend of the 1980s when companies made merchandise and adaptations of R-rated blockbuster films to sell to kids and teenagers.
4. Gex 3: Deep Cover Gecko print ads
This print ad for Europe had a James Bond vibe.
March 1998 Playmate of the Month on the hood of the car looking at Gex.
The 2-page print ad of Gex 3: Deep Cover Gecko.
In 1999, Eidos Interactive – the company behind the wildly popular Tomb Raider games of the decade – became aggressive marketing Gex 3: Deep Cover Gecko for PlayStation and Nintendo 64. They were so aggressive, they featured actress and Playboy’s Playmate of the Month (March 1998) Marliece Andrada alongside their star character Gex in the marketing which was not limited to America. For the newcomers reading this, a multimedia approach was implemented on the narrative of the game’s PlayStation version which explains why it has full-motion video sequences featuring Andrada as the character Agent Xtra. As seen in these print ads, Eidos Interactive had Andrada looking pretty and sexy to really sell the game.
5. Barkley Shut Up and Jam! print ad
Anyone here a Charles Barkley fan?
I remember the many types of basketball video games that were released on game consoles back in the 1990s. While there were NBA video games that had in-depth rosters of players with seasonal gaming in mind, there were other basketball-related video games that were not about the said league but featured an NBA star. In this print ad, publisher Accolade prominently featured NBA star Charles Barkley to promote the game Barkley Shut Up and Jam!, posted some words emphasizing sports intensity, and showed one screenshot to assure gamers that this is a basketball game. While the critical reception was mixed, the game must have sold enough to convince Accolade to release a sequel two years later with Barkley still the endorser.
6. The Death and Return of Superman print ad
This print ad clearly aimed for the fans of the comic books as well as gamers looking for an action-packed game to play.
Now this is one very eye-catching print ad that appeared in comic books and magazines in the 1990s. Anyone who knows comics would recognize the grey fist (with sharp bones protruding on the knuckles) belonging to Doomsday who killed Superman in Superman #75 (1993), and the bloody presentation on the famous S was very aggressive for its time. The game itself was an adaptation of the two storylines (published in 1992 and 1993 respectively) that saw Superman’s death, his return and the appearances of new Supermen. While sales figures are not available, The Death and Return of Superman eventually attracted mixed reviews from the critics.
7. Dragon Force print ad
This was printed in magazines at a time when Working Designs had a strong business relationship with Sega.
While the Sega Saturn was undeniably a huge commercial disappointment in North America, the console still had some great games that was widely praised by game critics and heavily bought by gamers. One of those outstanding games on the console was Dragon Force (developed by Sega and J-Force in Japan, localized in America by Working Designs) which received great critical acclaim and achieved commercial success both in Japan and in America. The popular magazine Electronic Gaming Monthly named Dragon Force as the Saturn Game of the Year as well as Strategy Game of the Year in 1996. As a Working Designs release, this print ad has an ambitious fantasy concept visually emphasized, detailed lines of descriptions and screenshots that strongly appealed to the gamers, anime enthusiasts and those who love fantasy. This ad is also a sad reminder that the business relationship between Sega and Working Designs went downhill afterwards (read: Bernie Stolar) and the sequel Dragon Force II was never released outside of Japan.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads of Sega from the 1990s which was a notable period of time when they went from being a prominent video game company into a desperate, struggling entity by the end of the decade. All the Sega ads in this edition are promotions of their own video games that were exclusive to their consoles during the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Phantasy Star IV print ad
This was the last single-player Phantasy Star game released. There is no sign of Sega revisiting the franchise for another single-player experience.
Long before the emergence of online console gaming that involved a high number of players, Sega released Phantasy Star IV for the Genesis console in America in 1994 which was praised by gamers and critics. This one also turned out to be the last single-player role-playing game (RPG) of the Phantasy Star series as Sega eventually turned it into a series of online RPGs since the year 2000.
This print ad is significant because a lot of gamers today are not aware that Phantasy Star started as a series of single-player RPGs the same year Final Fantasy debuted in Japan. Anyone interested to play Phantasy Star IV on a modern console should buy the Sega Genesis Classics collection.
2. Eternal Champions print ad
This 2-page print ad appeared in many comic books and some magazines that I read long ago.
Back in the 1990s, the fighting game genre became wildly popular with gamers at the arcades and on consoles at home. Capcom literally sparked a wild fire with the Street Fighter II game and its upgraded editions, and other companies went on to make their own 2D fighting games to cash in. Sega was one of them and they released their own 2D fighting game Eternal Champions for the Sega Genesis console.
Unsurprisingly, the game was marketed aggressively and this 2-page print ad really stood out as it had the great looking painted art on the right, screenshots and details of the game, and most notably made a sarcastic reference to Street Fighter II. Eternal Champions sold enough copies, it led to the release of the sequel Eternal Champions: Challenge from the Dark Side and two spin-off games. I can only guess that referencing Street Fighter II was helpful in achieving commercial success.
3. Streets of Rage 3 print ad
This ad caught my attention easily when I saw it in comic books I read.
Streets of Rage (Japanese title: Bare Knuckle) was one of the most defining game franchises Sega came up with and it started on the Sega Genesis console. It was a series of side-scrolling, 2D beat-them-up games that ensured action and excitement for gamers. As the first two games were critically and commercially successful, Sega was confident in aggressively marketing Streets of Rage 3 and the print ad seen had a very attention-grabbing artwork.
The artistic style emphasized power and intensity as it shows a damaged wall with the shape of a human body (symbolizing that someone was thrown through it) and then there were images of people on the other side. The game went on to attract mostly positive reviews although it paled in comparison to its predecessors in terms of sales.
4. Shining Force II print ad
The first time I saw this ad, it made me interested to buy a Sega Genesis console to play it.
As Sega was so prolific with making and releasing games across different genres, they had their own tactical role-playing game series with Shining Force and the first game released on the Sega Genesis was a critical and commercial success. That being said, the company was confident with releasing Shining Force II on the same console more than a year later achieving critical and commercial success.
The North American print ad of the game had a visual presentation that closely captured the foreground-background style (characters facing the distance) used in-game, and the advertising team use photographic imagery to achieve a fantasy look. Very cleverly, Sega inserted the Sega Game Gear title Shining Force Shining Force: The Sword of Hajya into the ad. This print ad made me interested in acquiring a Sega Genesis for Shining Force II.
5. Genesis does what Nintendon’t print ad
With the famous line heavily emphasized, this print ad showed how bullish Sega really was in competing with Nintendo.
Now this print ad of Sega’s has the most definitive and best-known advertising line in the so-called 16-bit console generation: Genesis does what Nintendon’t. This was Sega’s aggressive marketing push to convince gamers to buy the Genesis console to play games and experience thrills of fun that they would not find on a Nintendo console at the time. Genesis was launched in America in 1989 with “16-bit” emphasized a lot, and the technological rival Super Nintendo Entertainment System (SNES) was released in the same market more than two years later.
The 2-year advantage helped Sega establish the Genesis as the next-gen machine for gaming at home and there were years in the 1990s when Sega’s console outsold Nintendo’s in America during the so-called 16-bit war. The Genesis also had lots of exclusive games plus strong software support from third-parties. While the SNES would eventually outsell the Genesis in other parts of the world, it was in America where Sega proved to be very competitive and successful.
6. Knuckles’ Chaotix print ad
Sega was aggressive with marketing this game for the 32X.
In late 1994, Sega released in America and in Japan the 32X which was an add-on device for the Sega Genesis designed enhance its power while serving as a transition (a warm-up) into the so-called 32-bit era of console gaming. The 32X was the result of corporate decisions involving the American and Japanese executives of the company.
To keep 32X customers happy and boost hardware sales, Sega adjusted the development of Knuckles’ Chaotix (a Sonic spin-off) from being a Sonic project 32-bit console Sega Saturn into a standalone game for the add-on device. Even though Sega knew the game’s development was rushed, they went on to strongly promote the game and the print ad shown here was quite eye-catching.
The image of a fist with a ring showing the character Knuckles (a character from the Sonic games) emphasizes power and the colors used seem to express intensity. Then there were the selected screenshots shown without descriptive text. Although Sega tried hard, Knuckles’ Chaotix (launched in 1995) received mixed-to-positive reviews and sadly sold poorly. Unsurprisingly, the sales of the 32X dropped further and by then a lot of consumers knew that the Sega Saturn (the true successor to the Genesis) was all set to launch in America and Europe within 1995.
7. Sonic 3D Blast for Sega Saturn print ad
Too bad Sega and its teams failed to make the true Saturn Sonic game.
Back in the 1980s and 1990s, having a high-quality, console-exclusive game featuring a company mascot was crucial to sell game consoles while keeping dedicated fans happy. Like what Nintendo did with their icon Mario, Sega achieved great commercial success with the three Sonic the Hedgehog games they released exclusively on the Sega Genesis console and this naturally created expectations they would make new Sonic games on the Saturn console. Unfortunately, Sega and its teams failed to complete development of the Saturn-exclusive game Sonic X-treme and the company cancelled it which sent shockwaves through the games industry news.
With the 1996 holiday shopping season too crucial to ignore, Sega commissioned a Saturn version of the game Sonic 3D Blast which was originally made for the Genesis console. Sonic 3D Blast on the Saturn took seven weeks to make and there were some graphical enhancements implemented. While Sonic 3D Blast’s Genesis version attracted a positive reception from critics (and sold 700,000 copies), the reception for the Saturn version was mixed. This print ad of Sonic 3D Blast on Sega Saturn is a reminder of the company’s failed attempt to take their icon to the next-generation. They never replicated the big success they had with Sonic on the Genesis.
8. Die Hard Arcade print ad
Each time I saw this print ad, it easily reminded me of the classic action film of 1988.
Like many other movie franchises, Die Hard has many video game adaptations released through the decades. In 1997, Sega released Die Hard Arcade (Japanese title: Dynamite Deka) on the Sega Saturn and the game critics praised it for its fun gameplay as well as its flawless conversion of the arcade version (released in 1996). To say the least, the development history of Die Hard Arcade is not as straightforward as many would think. To get the details and explanations of the development of the game, click here.
As for the print ad itself, this one cleverly used official game art as the background with imagery which instantly reminded me of what I saw in the classic 1988 movie that starred Bruce Willis. This ad made me interested to buy a Sega Saturn or find a place to rent it to play the game.
9. Shenmue Japanese print ad
Simplistic with presentation and yet engaging to look at. The Dreamcast-exclusive Shenmue sold over a million copies in Japan alone.
When Shenmue was released exclusively on the Sega Dreamcast in Japan on December 29, 1999, it turned out to be a very mind-blowing experience for many gamers due to its ambitious game design, the intense attention to detail implemented, very high production values, in-depth exploration and very immersive gameplay.
It was the open-world game released at a time when “open-world” was not even a standard gaming term. Often called the masterpiece of the legendary game designer Yu Suzuki, Shenmue sold over 1.2 million copies in Japan and went on to be released worldwide in the months that followed. Sadly, the game failed to make a profit due to its very high budget of $70 million (which Suzuki himself said in English during an interview) and the fact that the number of Dreamcast units already sold to gamers was not massively high.
The Japanese print ad of Shenmue had a simplistic looking visual concept and yet it was engaging to look at because the way the characters appeared was how they appeared in the game during gameplay which was astounding. Take note that back in the 1990s, it was common for video game marketing materials to show human characters in high detail but in reality the polygonal models of those characters appeared looking blocky and much less detailed during gameplay.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Operation Wolf print ad
Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.
Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.
The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.
2. Foreman For Real print ad
Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?
In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.
That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.
3. BurgerTime print ad
Arcade hits like BurgerTime also made it into personal computers.
Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.
4. Shining Wisdom print ad
Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.
Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.
5. Cabal print ad
Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.
Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.
6. Metal Gear print ad
Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.
Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.
7. Dino Crisis print ad
For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.
In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”
The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.
8. Airwolf/Knight Rider games print ad
Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.
Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.
Author Carlo Carrasco 