A clip I captured while playing the remastered Crash Bandicoot of 1996 on my Xbox Series X.
The said release on XGP is very significant. Firstly, this is the initial offering for Xbox Game Pass that is directly connected with the Xbox-Activision-Blizzard-King deal. We are now living in the age of Microsoft-owned Activision and it should be remembered that Activision first released Crash Bandicoot: N. Sane Trilogy on PlayStation 4 (PS4) in 2017 before landing on Xbox One and other platforms.
Crash Bandicoot: N. Sane Trilogy on Xbox Game Pass is most likely the first of many Activision titles that will make their way on to the subscription service in the months to come. Think about the many Call of Duty (COD) games that will soon land on XGP and reignite public interest on the service which can help Team Xbox convince many players out there to start considering subscriptions.
Caution and precision in key segments like this one happened during a snowy level on Crash Bandicoot 2.
Secondly and more notably, the classic Crash Bandicoot games all started on the first PlayStation console and the titular character Crash (created by Andy Gavin and Jason Rubin during their time with Naughty Dog) served as the mascot for Sony Computer Entertainment until the year 2000.
Each PlayStation-exclusive Crash video game released from 1996 to 1998 was a million-seller and also a hit with video game critics of the era. Crash Bandicoot N. Sane Trilogy also sold millions when it was initially released on PlayStation 4.
From one of the 2D side-scrolling levels of the first Crash Bandicoot.
Crash Bandicoot N. Sane Trilogy on Xbox Game Pass is a clear indication that the PlayStation-related exclusivity on Crash Bandicoot games is over and there is nothing Sony could do to change that. With Microsoft owning Activision, it is only a matter of time before the Crash Bandicoot franchise will become solidly associated with Xbox commercially and culturally. I am speculating that Team Xbox and Activision must have plans for more Crash Bandicoot sequels and spin-offs with multi-platform releases and subsequent XGP releases in mind.
With my XGP subscription, I took some time out to replay parts of the three classic games in the Crash Bandicoot N. Sane Trilogy on my Xbox Series X console. I can say that regardless of which game I played, I enjoyed playing them again and it brings back memories of my enjoyment of them on the PlayStation console in 1996-1998. The remastered visuals (on gameplay and cinematic cut scenes) were nicely done and they looked lively on our UHDTV.
From the sea water level in Crash Bandicoot: Warped.
If you are an Xbox gamer who enjoys platform gaming or if you are an Xbox Game Pass subscriber looking for something new and fun to play, then Crash Bandicoot: N. Sane Trilogy is a good choice as it is fun retro gaming of the platform kind. I encourage you to play it while it is available and you can do your part by expressing your feedback to Team Xbox about having more Activision games on XGP.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. X-COM: UFO Defense print ad
While there were no screenshots of the game for PlayStation, the art here was enough to catch your attention.
Back in 1994, X-COM: UFO Defense (original European title: UFO: Enemy Unknown) became an unexpected hit with PC gamers as it gathered lots of positive reviews from the critics and sold a lot on the PC DOS (disk operating system) format. In an obvious attempt to continue the commercial success, a port of the game was released for the PlayStation console in 1995. Publisher MicroProse and its marketing partners came up with this eye-catching print ad to promote the PlayStation version. While no screenshots were shown, the artwork used turned out to be effective in catching attention while emphasizing the sci-fi concept of the game.
2. Star Command print ad
Long before Starfield, there was Star Command.
Way back in 1988, I first saw my friends play the sci-fi role-playing game (sci-fi RPG) Star Command on the PC DOS format. A short time later, I played the game on our home computer and finished the single-player campaign. This print ad, which has lots of descriptive text, has a strong visual presentation that entices players to play the game and discover the vast amount of content (space travel, missions, battles, encounters with aliens) that the game developers prepared. For its time, the Star Command print ad was captivating to look at.
3. The Daedalus Encounter print ad
This print ad was an attempt to catch the attention of both gamers and people who want to watch live-action spectacle.
Released on PC, Macintosh and the 3DO game console in 1995, The Daedalus Encounter was a sci-fi video game that worked as an interactive movie (with puzzles) starring Tia Carrere. To promote the 3DO version, publisher Panasonic came up with an ad that emphasized the sci-fi concept and the cinematic experience (including a few stills of cutscenes) leaving little room about how the game plays. Take note that this game was released at a time when the CD-ROM format started gaining popularity as a reliable optic media format which opened opportunities for game companies to include full-motion videos.
4. Gradius Japanese arcade flyer
The original Gradius has always been fun to play and the enjoyment also made it on game consoles as more games were released.
Still on the realm of sci-fi, Konami launched their 2D side-scrolling shooter Gradius in the arcades in Japan in 1985. The arcade flyer here used a huge amount of space for the game’s official artwork which is very captivating to look at as it clearly emphasized the sci-fi concept. On the side are five screenshots that tell gamers what to expect when playing. The promotions paid off nicely for Konami as Gradius became an instant hit in Japanese arcades and eventually found strong commercial success in the arcades in Europe and America. By today’s standards, this game is a classic and the Gradius game franchise has produced several sequels and spin-offs released on multiple platforms.
5. Super Cobra print ad
This ad I saw while reading comic books long ago. The game itself was fun.
Here is a game I played on the Atari 2600 over forty years ago. Super Cobra was a 2D side-scrolling game in which players control an armed helicopter that has to move from left to right, attacking enemies, and avoiding enemy projectiles while maintaining the fuel supply. This ad, which appeared on some comic books I read, utilized the game art that was used on the box cover although the single screenshot displayed looks exaggerated when compared to what I saw and played.
6. Destruction Derby print ad
The Destruction Derby print ad that had no screenshots of the game.
In 1995, Sony launched the PlayStation console in America and in Europe. In Europe, publisher Psygnosis promoted their ambitious game Destruction Derby (a 3D polygonal racing game that emphasized vehicular damage) for both PlayStation and the PC that same year. As this Destruction Derby print ad did not show any screenshots, Psygnosis and their marketing team or partner decided to pounce on positive gaming media quotes and the sexy model to promote their game. Their marketing move paid off nicely as over a million copies of Destruction Derby were sold by August 1996.
7. Virtua Cop 2 print ad
A lot of people found this Virtua Cop 2 print ad looking very weird.
When Sega of Japan forced its American division to launch the Sega Saturn console in the United States in 1995 without any pre-release marketing, it resulted in a series of disappointments that include low sales, too few games launched and strained ties with their business partners. In 1996, Sega started to become more aggressive to sell more Saturn units and more 1st party exclusive games such as Virtua Cop 2 (for the Saturn) which itself was a big hit arcade hit. As the company clearly aimed to make the console version of Virtua Cop 2 a hit, they approved this print ad which had a very intriguing visual concept showing video game images reflected on the glasses on the police man. As Virtua Cop 2 required a light-gun peripheral to be played accurately like in the arcade, this print ad utilized very little space for the Sega Saturn Stunner.
8. Contra: Legacy of War print ad
The print ad of Contra: Legacy of War.
When I first heard that a brand new game of Contra would be released on the still-new PlayStation and Sega Saturn in the mid-1990s, I was excited as I always enjoyed the original game I played on the Family Computer. This print ad of Contra: Legacy of War brought my excitement way down as it showed that the game no longer utilized the 2D side-scrolling design and came up with a design that emphasized 3-dimensional environments and polygons. The change in design was too alienating for me as all the previous Contra games had the 2D side-scrolling format as the main designs (leaving little room for the occasional sprite-scaling 3D sequences in some games). I finally played Contra: Legacy of War on PlayStation on November 1996 and it was a huge letdown!
9. Out Run arcade flyers
Sega Out Run arcade machines in different forms.
This Out Run flyer really has nice art.
In the history of arcade games, Sega’s Out Run was a massive success not only in Japan but also in America and Europe. Designed by Yu Suzuki (Virtua Fighter, Shenmue), Out Run was a pseudo-3D driving game in which players get to drive a Ferrari Testarossa convertible (which is always visible to the player) from one scenic destination to the next avoiding traffic as much as possible. This was indeed a labor of love on the part of Yu Suzuki who himself spent time in Europe to gain inspiration on designing the game. As Out Run was a hit, Sega made different types of machines of the game that arcade operators can choose from depending on how much space their respective arcades have left and how the local players prefer to play it. It should be noted that in one of the flyers above, the original sound track was promoted as well.
10. Hook SNES version print ad
If you look closely at the SNES box front cover art, you will notice that Peter Pan and Captain Hook looking nothing like the actors who portrayed them in Steven Spielberg’s movie.
In late-1991, Steven Spielberg’s movie Hook was released in cinemas and revived public interest in the fairy tale of Peter Pan. Typical of the entertainment business of the time, video games based on the movie were released on different platforms in 1992 and among them was a version on the Super Nintendo Entertainment System (SNES). Apart from showing the game’s box, the print ad of Hook on SNES cleverly included positive quotes from GamePro, Game Players Nintendo Guide and the Super NES Buyer’s Guide to convince readers that the game is worth their time.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Japanese Contra arcade flyer
The front of the Japanese arcade flyer of Contra.
The other side of the flyer.
As mentioned before, Konami’s long-running Contra games franchise first started in the arcades in Japan. As seen in the Japanese arcade flyer, it was clear that the company not only had a clear vision of Contra’s visual concepts but also was pretty organized with explaining lots of details (examples: the 8-direction controls, types of weapons or ammunition available, level design differences) that both players and arcade operators can learn from. If you look closely at the rear of the flyer, you will see the two characters already identified as Lance and Bill which clearly showed the Japanese creators had the creative details really organized.
2. Virtual Bart print ad
Anyone who loved The Simpsons would easily recognize the characters of this print ad.
Decades ago, The Simpsons made big waves on television and quickly emerged as a fine addition to American pop culture. That being said, it was not surprising at all that video games based on the show got made and Virtual Bart was one of them. This Virtual Bart print ad appeared in some comic books I read in 1994 and the ad makers made efficient use of the single-page layout showing that the game was not a mere 2D side-scroller as its concept emphasized Bart Simpson’s virtual reality escapades. This game, which had mini-games and different gameplay styles, received review scores ranging from negative to positive.
3. Wild Arms 2 print ad
This is NOT an effective way to promote a video game.
Now this is one of the most weird and the most uninteresting game print ads of the 1990s. For the newcomers reading this, Wild Arms 2 was a sequel to the 1997 hit game Wild Arms released on the original PlayStation console. Due to the 1997 game’s success, a fan base of Wild Arms was established and the 1999 sequel was anticipated by the fans. In a very odd and illogical move, Sony Computer Entertainment came up with the Times Square setting for Wild Arms 2’s North American print ad and because they allowed so much other text and images (appearing as billboard ads) on the buildings in the background, details about the game itself got overshadowed. By simply looking at this print ad, it is simply too easy to overlook Wild Arms 2 as the featured game. Can you see the references to Wild Arms 2 here?
4. RollerGames arcade flyer
Pretty ladies posing on the front of the flyer.
Clearly the details were prepared with arcade operators in mind.
Based on the competition-oriented TV show, the RollerGames arcade game from Konami was both unique and fun to play. As with their other arcade flyers, Konami hired models to emphasize RollerGames’ core concept by appearing in full costume (as roller-skating participants), and then inserted screenshots of the game. The rear of the flyer had the technical details in simplistic fashion and they were clearly written with arcade operators in mind. The 3-paragraph text descriptions emphasized what players could expect, what options are available and how the game connects with the TV program it was based on.
5. The Jetsons: Invasion of the Planet Pirates print ad
Anyone among you is a Jetsons fan?
Based on the animated series, The Jetsons: Invasion of the Planet Pirates was released on the Super Nintendo Entertainment System (SNES) in America as well as on the Super Famicom in Japan in the mid-1990s. This game’s print ad had eye-catching artwork, carefully laid down key details (including the promise of cartoon quality graphics) and showed a few screenshots. The game attracted mixed reviews from critics and I don’t know any fellow gamer who played it.
6. Sega Saturn games print ad
An aggressive single-page ad promoting the exclusive games on Sega Saturn.
If you are a game console manufacturer that also owns several game development teams, you really have to promote your hardware and software aggressively. This is exactly what Sega did in the North American market sometime after the embarrassing launch of the Saturn console there. As seen in this print ad, Sega aggressively promoted their Saturn-exclusive games – including their juggernaut Virtua Fighter 2 – to make it clear to their fans (and Saturn console owners) that they are focused to entertain them. The ad also served as Sega’s effort to lure in new gamers and potential Saturn owners given the fact that Virtua Fighter 2, Virtua Cop and Sega Rally Championship were already big arcade hits. As history turned out, the Saturn ended up a commercial disappointment in America but still succeeded in Japan.
7. Galaxian arcade flyer
Have you ever played Galaxian in the arcades?
In September 1979, Namco released Galaxian in the arcades in Japan and it became a big hit there eventually finishing as the nation’s 2nd highest-earning arcade game of the year. Before the year even ended, Namco approached Midway of releasing Galaxian outside of Japan and this led to the game appearing in American arcades in November. Unsurprisingly, Galaxian drew lots of American players and their money which really helped Midway selling 50,000 arcade units in a few years’ time. This arcade flyer from Midway clearly showed what the Galaxian arcade unit looked like and how the controls were physically set up. I like the way the details and images were organized and how the limited page space was put to good use.
8. Heavy Barrel print ad
A really eye-catching and amusing print ad to look at.
Originally released in the arcades by Data East, Heavy Barrel was released on the Nintendo Entertainment System (NES) in 1990. Similar with Contra and Jackal, this game had a strong military theme and shooting-oriented gameplay complete with missions that instantly reminded players about war. The military aesthetic and the showing of guns are easily the most eye-catching part of this print ad geared towards the NES userbase which had lots of young children among the players. To say the least, Heavy Barrel’s print ad was entertaining to look at.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games as well as promotional posters of a notable console game that was released only in Japan.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. M.I.A.: Missing in Action arcade flyer
This is an effective way of catching the attention of both players and arcade operators. I can imagine the woke, the SJWs and rabid feminists getting easily offended by this.
Konami was a very prominent producer of games back in the 1980s. Not only did the company produce high-quality and enjoyable military-themed games on consoles and computers, Konami also made its presence felt in the highly competitive sector of arcade games. In 1989, they released the arcade conversion kit of M.I.A.: Missing in Action and this flyer is the best know promotion of it. M.I.A.: Missing in Action is the follow-up to Konami’s hit game Rush’n Attack.
Visually, the flyer’s display of four screenshots combined with a dominating photographic image of prisoners of war (POWs) getting delightfully released by an attractive female Rambo-type rescuer were designed to catch the attention of young adult and adult gamers. The text descriptions (note: there were more details on the back of the flyer), however, were geared towards arcade operators who were looking for new games to acquire without the hassle of having to buy an entire arcade cabinet. That being said, this flyer was a clever way to appeal to arcade operators and the people who love playing arcade games.
2. Fonz arcade flyer
Simplistic yet effective to look at. If you are an arcade operator, this flyer conveniently has key information displayed.
Believe it or not, Sega was already active in arcade games way back in the 1970s. In this particular flyer, Sega’s arcade game Fonz (also called Moto-Cross, Man T.T.) offered players the unique experience of driving a digital vehicle using actual handlebars on the machine that were meant to create an immersive and realistic feel. If you look closely, the flyer has lots of details written with arcade operators and players in mind.
3. Haunted Castle arcade flyer
Indeed, this game is part of the Castlevania game franchise. It was one of the first Castlevania games released for arcades.
Arguably, Konami is best known for the Castlevania game series which covered handheld gaming devices, personal computers, video game consoles and even arcades. Haunted Castle (Japanese title: Akumajō Dracula) is the 2nd arcade game of the Castlevania franchise and it is not a port of any console game. Like the arcade flyer of M.I.A.: Missing in Action, this one was crafted to lure the attention (and money) of arcade operators looking for conversion kits to replace their old games. The visual presentation is eye-catching and even though the Castlevania brand was nowhere to be seen, Castlevania fans could tell this this arcade offering was part of their favorite game franchise.
4. The Super Dimension Fortress Macross: Do You Remember Love? flyer and poster
The poster promoting the release of the game for Sega Saturn in Japan.
The flyer promoting the Sega Saturn game’s 1997 release as well as the 15th anniversary of Macross.
In 1997, the 15th anniversary of the Macross multimedia franchise was celebrated in Japan and among the highlights was the release of The Super Dimension Fortress Macross: Do You Remember Love? on the Sega Saturn. To promote the game and the franchise itself, lots of flyers and posters were released in Japan. If you look at the illustrated images on the promotional materials closely, you will realize that they are not from the original 1982-83 Macross anime TV series but rather from the The Super Dimension Fortress Macross: Do You Remember Love? animated movie of 1984 (read my retro movie review by clicking here).
While it might be baffling to some as to why the original anime TV series was not used as the source material for the 15th anniversary celebration through gaming, the 1984 anime feature film was actually more adaptable for a video game project (read my retro review by clicking here). It is so obvious, you just have to ask yourselves this question – how can the game developers compress the entire concepts of the 36-episode Macross anime series into one game while ensuring fun gameplay? Regardless, the game was a lot of fun to play and I enjoyed playing the PlayStation version in 1999.
5. Venom/Spider-Man: Separation Anxiety print ad
A clear effort to sell the game to gamers as well as fans of Spider-Man and Venom.
In 1994, Acclaim released Spider-Man and Venom: Maximum Carnage (based on the 1993 comic book storyline Maximum Carnage) on Super Nintendo Entertainment System (SNES) and Sega Genesis ultimately becoming popular with comic book fans and gamers who enjoyed sidescrolling beat-them-up games.
Subsequently, Acclaim and develop Software Creations reunited to release the sequel Venom/Spider-Man: Separation Anxiety a year later on the two leading 16-bit consoles as well as on personal computer (PC). If there is anything notable about this eye-catching print ad, it is the fact that its visual presentation (with graphics on-par with the previous year’s game) cleverly hides the fact that it did not have much new to offer gamers with regards to gameplay and story cutscenes (which the previous game prominently had). Eventually, this game attracted weaker reviews from game critics and has since been forgotten.
6. Tecmo Super Bowl SNES print ad
From the time when Tecmo was still a strong producer of sports video games.
In 1991, Tecmo Super Bowl was released on the aging Nintendo Entertainment System (NES) and because its game design greatly entertained gamers, it became a tremendous commercial success. Not even the very high launch price of $54.99 stopped it from selling a lot.
To keep the commercial success and public interest going, Tecmo announced a new version of the game for the more powerful SNES console with the simple title of Tecmo Super Bowl. If you look closely at the print ad, you will notice that gameplay screenshots were not used at all. Instead, they showed images of the nicely illustrated art works they prepared as eye candy for the game with the intention of making it look cinematic. This is very curious because gameplay itself was the main selling factor of the NES version of Tecmo Super Bowl. I can only guess that Tecmo was not ready to show gameplay images by the time this print ad was made.
7. X-Men 2: Clone Wars print ad
The art used is too alienating for promoting this game.
During the age of the 16-bit consoles, there was a variety of X-Men video games released and produced by different companies. In 1993, an X-Men game published by Sega was released exclusively on the Genesis console which turned out to be fun for gamers and received mostly positive reviews from the critics. Sega went on to publish the sequel X-Men 2: Clone Wars and this print ad caught my attention because of how exaggerated the characters looked. It’s so strange, it’s as if the artist took visual reference from a somewhat blocky 3D polygonal portrait then tried to make them look hand-drawn. I wonder if anyone from Sega regretted this.
Wow! That was a powerful presentation of 1st party video games at the 2024 Xbox Games Showcase (also referred to as Xbox Showcase) that happened in America very recently. Not only was it better and more exciting than the Xbox showcase of 2023, it made this year’s State of Play and Summer Game Fest look even more lackluster and more unsatisfying. Already there are PlayStation 5 (PS5) fans who begged Sony to do better with their showcase of games because this year’s Xbox showcase – which is also the first of the new age of Microsoft-owned Activision-Blizzard-King – energetic and exciting.
For this post, I will be focusing on one of highlights of the Xbox showcase…the first-ever reveal of gameplay and features of the Perfect Dark reboot (for my previous posts, click here and here). For starters, watch the gameplay showcase video below…
Wow! The Perfect Dark presentation exceeded my expectations on gameplay and it looks like The Initiative (Xbox game studio) and Crystal Dynamics (the studio responsible for many Tomb Raider games over the past several years) really got their creative forces combined to make something unique.
Like the previous games that preceded it, the new Perfect Dark utilizes a first-person viewpoint for immersive gameplay and it has a new version of Joanna Dark introduced featuring the likeness of model Elissa Bibaud. Strangely enough, the new agent Dark does not look too attractive. Perhaps more new images of her will be unveiled someday.
The new Joanna Dark featuring the likeness of model Elissa Bibaud.
Elissa Bibaud’s picture from her Instagram.
The Initiative and Crystal Dynamics must have brainstormed a lot and worked long to modernize the gameplay for this new game (officially the 4th Perfect Dark game for consoles played at home). What was shown during the video presentation were moments when Joanna Dark used gadgets to do thermal scanning, extract data wirelessly, generate voice-prints and create deepfake audio. Not only that, Joanna is capable of climbing wall pipes, sliding on surfaces and doing wall-running.
Without spoiling the concept of the video too much, I can say that Joanna Dark is already an agent who goes to Garden City in Cairo to find the wanted criminal Daniel Carrington and discover what he has been scheming. With all the details made available by the video and the Xbox Wire piece, Perfect Dark is really a first-person adventure that allows players to figure out what to achieve as they work their way through in missions. This is not just an action-packed first-person shooter.
Perfect Dark is a first-person adventure game laced with sci-fi and espionage elements. Players will be offered opportunities to overcome obstacles in creative ways such as using gadgets to infiltrate places.
Considering what was shown, I can only hope that the game developers will be able to create wide and vertical maps that will allow players to explore a lot more as they take on missions. By today’s standards, linear level designs just won’t cut it anymore. I know for a fact that making an open-world environment will take too much time and effort to complete Perfect Dark, so having wide and vertical maps will be good enough to offer players exploration opportunities.
Strangely enough, the video presentation does not specify which Xbox consoles Perfect Dark will be released for. What was confirmed is that the upcoming game will launch on day one on the Game Pass service which means it will eventually be released on Xbox Series X, Xbox Series S and Windows PC. That being said, Xbox Series X and Xbox Series S owners who are subscribing to Xbox Game Pass (XGP) and Windows PC gamers subscribed already to PC Game Pass will be able to play the new Perfect Dark on launch day someday. I doubt a version of the game will be released for the aging Xbox One consoles.
In this game, you can accomplish your mission objectives by using stealth or by engaging with the enemies directly with guns and other high-tech weapons.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related hardware.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Enemy Zero print ad
I should say Sega did a solid job by making this intriguing and eye-catching print ad for Enemy Zero.
The first time I saw this print ad of Enemy Zero in the late 1990s, I was intrigued by its visual concept and it got me interested to learning more about the game. Enemy Zero was a sci-fi video game developed by Warp and released as a console-exclusive on the Sega Saturn. Since I never owned a Saturn, I never got to play the game but I was inspired to learn more about Warp (which developed the hit game D). As it turns out, Enemy Zero started as a project for PlayStation but because of Sony’s failure to fulfill the pre-orders of D on PlayStation (100,000 copies ordered but less than 30,000 copies printed by Sony), Warp’s head Kenji Eno decided to make Enemy Zero exclusive to the Sega Saturn. Enemy Zero was published by Sega worldwide while Warp published it in Japan, and the game sold between 500,000 to 700,000 copies (based on Eno’s claim).
2. Bionic Commando print ad
For the American market, Capcom showed what the game box and front cover art would look like, then added the details and two screenshots for readers to examine.
Back in the late 1980s, I played Bionic Commando and managed to finish it after enduring lots of challenges along the way. It was a very unique adventure game as it used a highly unusual method of moving from one platform to the next by means of a futuristic grappling gun. This particular print ad showcased what the game’s actual box looked like (with cover artwork made for North America) and used two screenshots from the game. This ad hardly captures the excitement and intensity that awaited gamers and yet it manages to give people a clear look at the grappling concept. While the North American version of the game has certain content altered, it still had the same gory ending (and Adolf Hitler as the main villain) as the Japanese version.
3. RoboCop print ad
This served as an extension of the impact of the very violent 1987 movie.
RoboCop made huge impact on moviegoers as well as people who love science fiction and the R-rated action films Hollywood studios released in the 1980s. That being said, it was not surprising that a video game of RoboCop was released on the Nintendo Entertainment System (Family Computer in Japan) by Data East and the print ad they came up with cleverly used imagery from the movie poster and the screenshots showed exactly what RoboCop fans expected to see such as the enemy robot ED-209 and thugs. This game strongly reflects the business trend of the 1980s when companies made merchandise and adaptations of R-rated blockbuster films to sell to kids and teenagers.
4. Gex 3: Deep Cover Gecko print ads
This print ad for Europe had a James Bond vibe.
March 1998 Playmate of the Month on the hood of the car looking at Gex.
The 2-page print ad of Gex 3: Deep Cover Gecko.
In 1999, Eidos Interactive – the company behind the wildly popular Tomb Raider games of the decade – became aggressive marketing Gex 3: Deep Cover Gecko for PlayStation and Nintendo 64. They were so aggressive, they featured actress and Playboy’s Playmate of the Month (March 1998) Marliece Andrada alongside their star character Gex in the marketing which was not limited to America. For the newcomers reading this, a multimedia approach was implemented on the narrative of the game’s PlayStation version which explains why it has full-motion video sequences featuring Andrada as the character Agent Xtra. As seen in these print ads, Eidos Interactive had Andrada looking pretty and sexy to really sell the game.
5. Barkley Shut Up and Jam! print ad
Anyone here a Charles Barkley fan?
I remember the many types of basketball video games that were released on game consoles back in the 1990s. While there were NBA video games that had in-depth rosters of players with seasonal gaming in mind, there were other basketball-related video games that were not about the said league but featured an NBA star. In this print ad, publisher Accolade prominently featured NBA star Charles Barkley to promote the game Barkley Shut Up and Jam!, posted some words emphasizing sports intensity, and showed one screenshot to assure gamers that this is a basketball game. While the critical reception was mixed, the game must have sold enough to convince Accolade to release a sequel two years later with Barkley still the endorser.
6. The Death and Return of Superman print ad
This print ad clearly aimed for the fans of the comic books as well as gamers looking for an action-packed game to play.
Now this is one very eye-catching print ad that appeared in comic books and magazines in the 1990s. Anyone who knows comics would recognize the grey fist (with sharp bones protruding on the knuckles) belonging to Doomsday who killed Superman in Superman #75 (1993), and the bloody presentation on the famous S was very aggressive for its time. The game itself was an adaptation of the two storylines (published in 1992 and 1993 respectively) that saw Superman’s death, his return and the appearances of new Supermen. While sales figures are not available, The Death and Return of Superman eventually attracted mixed reviews from the critics.
7. Dragon Force print ad
This was printed in magazines at a time when Working Designs had a strong business relationship with Sega.
While the Sega Saturn was undeniably a huge commercial disappointment in North America, the console still had some great games that was widely praised by game critics and heavily bought by gamers. One of those outstanding games on the console was Dragon Force (developed by Sega and J-Force in Japan, localized in America by Working Designs) which received great critical acclaim and achieved commercial success both in Japan and in America. The popular magazine Electronic Gaming Monthly named Dragon Force as the Saturn Game of the Year as well as Strategy Game of the Year in 1996. As a Working Designs release, this print ad has an ambitious fantasy concept visually emphasized, detailed lines of descriptions and screenshots that strongly appealed to the gamers, anime enthusiasts and those who love fantasy. This ad is also a sad reminder that the business relationship between Sega and Working Designs went downhill afterwards (read: Bernie Stolar) and the sequel Dragon Force II was never released outside of Japan.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Operation Wolf print ad
Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.
Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.
The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.
2. Foreman For Real print ad
Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?
In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.
That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.
3. BurgerTime print ad
Arcade hits like BurgerTime also made it into personal computers.
Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.
4. Shining Wisdom print ad
Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.
Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.
5. Cabal print ad
Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.
Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.
6. Metal Gear print ad
Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.
Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.
7. Dino Crisis print ad
For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.
In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”
The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.
8. Airwolf/Knight Rider games print ad
Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.
Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.
Finally, an old wish of mine came true as GungHo Online Entertainment America, Inc. (GOEA) officially announced that the Grandia HD Collection – which contains the classic Japanese role-playing game Grandia and its sequel Grandia II – will be released on Xbox consoles on March 26, 2024. For the newcomers reading this, the said collection of the two Grandia RPGs was previously released for the Nintendo Switch and on PC in 2019. Grandia HD Collection has been listed on the Xbox store.
This surprise development is definitely much more exciting and better than Team Xbox’s releasing four Xbox-original games on PlayStation and Nintendo consoles. For your excitement and enlightenment, watch the latest Grandia HD Collection announcement and trailer below…
To understand what the collection contains, posted below is an excerpt from the official announcement by GOEA. Some parts in boldface…
The GRANDIA HD Collection features two genre-defining role-playing games: GRANDIA and GRANDIA II. These games send players on epic adventures with protagonists Justin and Ryudo, respectively, to explore the worlds of GRANDIA and protect them from the forces of evil.
Two Nostalgic Stories: Fans can follow both iconic journeys in the world of GRANDIA with various upgrades once more. Discover what lies beyond the End of the World with the young adventurer Justin in GRANDIA and, eons later, protect the world from eternal darkness with mercenary Ryudo in GRANDIA II.
Modernized Visuals: This version of GRANDIA and GRANDIA II includes enhanced UI, sprites, and texture art that brings the iconic look of the retro classics to contemporary standards, including widescreen support and visually enhanced original cinematics.
A battle from Grandia.
This is what a battle looks like in Grandia II which had fully polygonal graphics.
Classic Old-School Combat: The GRANDIA series features classic RPG combat, with physical attacks and elemental spells in a battle system that combines real-time and turn-based mechanics. The addition of Hard Mode gives players a memorable challenge as they explore the world of GRANDIA II.
Language Support: The GRANDIA HD Collection includes Japanese and English audio options, as well as language support for English, French, German, Japanese, Korean, and Chinese (simplified and traditional).
I am really delighted that Grandia HD Collection is coming to Xbox (note: made for the Xbox One console which is fully compatible with Xbox Series X and Xbox Series S consoles) as I played and enjoyed the original Grandia game on PlayStation way back in 1999.
I do remember Grandia having a very imaginative fantasy world with a story cleverly structured to take players from one location to another to visit new places, meet new characters or tribes of people, and engage in quests. Playing that game was a whole lot of fun because developer Game Arts (the same team behind the Lunar RPGs) crafted a battle system that is highly playable and addicting. As I played Grandia, I saw the playable characters really develop not just with their personalities but also their battle and magic abilities.
Not only that, the music written by Noriyuki Iwadare was great to listen as I played. I also love the artistic approach applied on Grandia which had 2D sprites for the characters and monsters, nicely textured 3D polygonal environments, and very imaginative artworks (including those in animated cutscenes).
Grandia had characters and monsters in 2D sprite forms, as well as detailed textures on the 3D polygonal environment.
Of course, the many quests gradually built-up the tension of the main plot which turned out to be a grand event. Game Arts knew how to execute handsome pay-offs in relation to the build-up that preceded them. That being said, Grandia’s conclusion was really memorable to see.
If there is anything I hope to see within the Grandia HD Collection, it would be improvements on the English translation and the voice acting of the characters because the PlayStation version of Grandia that I played was lackluster with those mentioned elements. Clearly Sony Computer Entertainment (the publisher of Grandia on PlayStation) did not aim high with quality for the game’s American release.
As for Grandia II, I never got to play it as I never had a Sega Dreamcast nor a PlayStation 2 (PS2) console. I do remember some Dreamcast gamers expressing fondness and high enjoyment of the game and there were even a few who enjoyed it more than its predecessor. That being said, Grandia II’s inclusion in the Grandia HD Collection is an added incentive for me to purchase the collection for my Xbox Series X.
A mini-game in Grandia II. The sequel went all-in with 3D polygons which made it a big showcase of art and graphics on the Sega Dreamcast. The PlayStation 2 version of this game reportedly had inferior graphics.
In recent times, Team Xbox and their studios officially confirmed that the Xbox-original (read: previously Xbox-exclusive) games Pentiment, Hi-Fi RUSH, Grounded and Sea of Thieves are heading to consoles of Sony and Nintendo. This is the result of what was discussed during the podcast (note: “the four games”) that had top Xbox officials updating people about their business plan and current direction. In case you missed that, watch the podcast right below…
To make things clear for the newcomers reading this, Team Xbox itself has already been publishing games on non-Xbox platforms for several years now. I’m talking about established titles like Minecraft and, in very recent times, the many games of Bethesda. By adding the newly acquired Activision-Blizzard into the Xbox family of companies, you can see Team Xbox’s publishing side has grown even bigger and the business impact should be felt over the next few years.
That being said, I should state that Phil Spencer and his Xbox team leaders should NOT neglect Xbox fans even as the business is moving towards multi-platform publishing and the “console-less” future in the 2030s.
In relation to what Spencer said during the podcast, the single-player games his team heavily invested in such as Starfield, Forza Motorsport (2023), Forza Horizon 5, Senua’s Saga: Hellblade II, Avowed, Indiana Jones and the Great Circle are still exclusive on Xbox consoles plus Windows PC and Xbox Game Pass (the popular subscription service itself will not be made available on non-Xbox platforms anytime soon).
There are also more Xbox-exclusive titles that have yet to be released such as Towerborne, South of Midnight, Clockwork Revolution, The Outer Worlds 2, the Fable reboot plus the very delayed ones such as Perfect Dark and Everwild.
While it is true that those are a lot of Xbox-exclusive games that fans and other gamers (who are seeking fun and unique games to play that are NOT available on PlayStation and Nintendo consoles) can look forward to over the next few years, I still say that Team Xbox should invest more to make even more exclusive games and become more aggressive.
In the previous Xbox console generations, there were these exclusive games that had “Only on Xbox” placed on the front covers of their respective boxes. Check out the games below…
The start of something great!
Way back in 2002, this was the exclusive adventure and platform game to enjoy on the original Xbox console! It was flawed but still had fun.
If you are a long-time Xbox fan, were you able to buy this for your Xbox 360 console?
This exclusive game on Xbox 360 is a classic shooter to enjoy!
And, yes, there was a time when Team Xbox invested a lot to make exclusive sports video games under their Xbox Sports Network (XSN) franchise. Even the Top Spin game series actually started on the original Xbox console under the XSN label.
During the weeks leading to the launch of the original Xbox console in late 2001, I played NFL Fever 2002 on an Xbox kiosk. This was Microsoft’s exclusive NFL video game.
An exclusive racing game on the original Xbox that is rarely talked about. This game received many positive reviews at the time of its release.
The exclusive NBA basketball of Team Xbox from 2002.
It is absolutely true that Top Spin started as an Xbox-exclusive tennis video game made to entertain gamers on the console while also serving as a suitable competitor against Sega’s Virtua Tennis and Nintendo’s Mario Tennis.
Indeed, “Only on Xbox” in the old days had a very strong meaning – something fun and unique (if not special) was prepared for gamers and the only platform to play was on the Xbox console!
Going to the present leadership of Team Xbox, they seriously need to refocus on the exclusive games and confirm their dedication to all Xbox fans as well as the gamers seeking something fun and special to play on Xbox consoles or on Windows PC. A lot of people spent so much money to buy an Xbox Series X, Xbox Series S or a new PC for their entertainment needs and having more exclusive games will add even more value into the ecosystem of Microsoft.
I really wish to see Phil Spencer and his team move aggressively to produce even more Xbox-exclusive games not just for this current console generation but also for the next generation and even further. Perhaps Team Xbox should explore making exclusive sports video games (note: challenging 2K and Visual Concepts’ dominance on NBA video games could do good for the gamers and the industry) or make games on genres they have been ignoring.
Whether Team Xbox utilizes its own game studios or make deals with independent studios through their Xbox Game Studios Publishing, making more exclusive games is crucial and when it is well executed, Xbox fans and other gamers will benefit. Seriously, the shift to releasing Xbox-original games to PlayStation and Nintendo consoles should not be the main goal because it clearly does NOT justify betraying Xbox fans around the world.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why these are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. Back in the old days, many gamers trusted the print media a lot for information and images about games.
With those details laid down, here is the latest batch of retro gaming print ads for you to see and enjoy…
1. Popeye multiplatform print ad
A fine example of promoting the Popeye video game on multiple platforms visually.
During the early 1980s, an arcade game based on Popeye was released and it became a hit with gamers who lined up and inserted coins to play. That game, which had three stages, was eventually ported by Parker Brothers to multiple platforms of Atari, ColecoVision, Intellivision, T.I. and Commodore.
The print ad you see above is a classic display of how one particular game appeared as a multiplatform release. The screenshots showed different versions of the Popeye game on multiple Atari platforms plus the others. See how different the game looks on each platform? The level of visual details and elements varied from one another as each machine had different specs that Parker Brothers had to adjust to. This is a fine example of promoting one game for different machines for those who love video games.
2. Kool-Aid Man Video Game print ad
I never got to play this Kool-Aid Man video game.
Remember Kool-Aid? For the newcomers reading this, Kool-Aid was a very popular product line of flavored juice drinks sold in powdered form. I myself used to mix Kool-Aid with ice-cold water and enjoyed drinking it. In 1954, a promotion of Kool-Aid with a touch of entertainment happened by highlighting the character Kool-Aid Man (famously known as the walking and talking pitcher filled with Kool-Aid juice). In later years, the Kool-Aid Man was often shown breaking through walls saying the line “Oh yeah!”.
The Kool-Aid Man gained tremendous attention as a pop culture figure in the 1980s when a new series of advertisements and promotions happened branching into video games and even comic books. The above print ad was a clever move to promote Kool-Aid as a drink as well as a video game for the Intellivision and the Atari 2600 consoles. Even if you were not too fond of video games in the 1980s, the Kool-Aid game ad would still make you think about the drink. Clever and entertaining!
3. Zombies Ate My Neighbors game print ad
I saw the 2-page ad many times in comic books and video game magazines.
Going into the 1990s, Konami’s print ad of the video game Zombies Ate My Neighbors (for Super Nintendo Entertainment System and Sega Genesis) appeared a lot in the comic books I read when I was much younger. Having seen lots of horror movies – including zombie flicks – the ad easily caught my attention not because of the screenshots but because of the visual style used. For one thing, there was this 1950s America-inspired imagery on the photo of the scared woman with three zombies slowly approaching her. As for the game itself, there were plenty of small-sized screenshots that had lots of interesting details and pixel art (note: 3D polygons in video games were not yet common back then) which gave me a clear idea that it was a humor and horror-laced 2D adventure. Not only that, the text descriptions combined with the fake quotes added zest into the presentation. After having examined all the details carefully, I really felt like Zombies Ate My Neighbors would be a fun-filled game to play on the SNES.
4. Lunar: The Silver Star print ad
With anime artwork used, it was easy to have the impression that the original Lunar game was based on an existing anime series or movie.
In the early 1990s, Game Arts developed and released the Japanese role-playing game (JRPG) Lunar: The Silver Star on the Mega CD platform in Japan which in some ways was also a technological breakthrough – the game came with full motion video (for short videos), animated images, and CD-quality sound (that really made the soundtrack lively to listen to). After achieving critical and commercial success in Japan, the game was picked-up by Working Designs to be localized and released in the North American market for the Sega CD (the American counterpart of the Mega CD) platform. In promoting the game for American Sega CD owners as well as American gamers in general, a print ad highlighting anime images with five screenshots and only a few words was published on both comic books and magazines.
Even though Lunar: The Silver Star’s core concept was never described in the ad, the anime imagery was still eye-catching and the chosen screenshots gave viewers a preview of the gameplay and the animated images. That being said, it was no surprise that gamers who happened to be a bit interested in anime noticed the print ad. At the same time, the ad gave some gamers the impression that Lunar was a game based on an existing anime franchise. This approach on game advertising was daring and it happened at a time when Japanese RPGs had a limited audience among gamers in North America.
5. Lunar: Silver Star Story Complete print ad
In the 2nd half of the 1990s, a remake of Lunar: The Silver Star was released in Japan titled Lunar: Silver Star Story for Sega Saturn (1996), Sony PlayStation (1998) and Windows PC (1998). While it still maintained the 2D visuals for presentation, gameplay and exploration, the remake had smooth anime sequences, new artworks, better sound effects and music. Working Designs pounced on the opportunity to localize the game in America for PlayStation and released it in 1999 with the title Lunar: Silver Star Story Complete. Not only did Working Designs work hard on localizing the game (the English dubbing and singing of the game’s songs were meticulously done), they released it with a very lavish packaging with the dedicated fans and collectors in mind.
By looking at the above print ad that magazines published, Working Designs highlighted the positive feedback quotes from EGM, Gamers’ Republic, PSM and Official U.S. PlayStation Magazine to convince gamers Lunar: Silver Star Story Complete is a great game. While the screenshots showed what kind of eye candy gamers could expect, Working Designs made sure that they would know that the lavish package includes 4 discs (2 game discs, 1 music CD and 1 CD that had video documentary of the making of Lunar), a full-color map in the form of a cloth, and a hardbound art book and instruction manual.
Considering the dynamism of the Lunar: Silver Star Story Complete print ad and the game’s packaging, I can only speculate that Working Designs had to do it aggressively because the gaming landscape changed dramatically as 3D polygonal graphics became the standard while lots of other Japanese RPGs from different publishers were released in 1999 (including the sequels Suikoden II and Final Fantasy VIII) and many of them had more elaborate game designs and visual presentations. Eventually market forces and unfortunate business events led Working Designs to closing down permanently in 2005.
6. Star Wars: Jedi Arena print ad
Remember when Luke Skywalker tested his lightsaber skills with the floating Seeker in the 1977 movie?
Back in the early 1980s, Parker Brothers was very active releasing games on the Atari 2600 console which my family had. At that same time, Star Wars was very popular (and without the wokeness and identity politics garbage of Kathleen Kennedy and woke Disney) and any new game based on the sci-fi franchise was something to be excited for. In the above print ad of Star Wars: Jedi Arena, an artwork showing the iconic her Luke Skywalker testing his lightsaber skills with the floating Seeker ball was displayed and located between Luke’s legs is a monitor showing the screenshot of the game. Looking at the text description, Parker Brothers creatively focused on the aspect of the Jedi way of using the lightsaber interacting with the Seeker ball. Having played the game myself, I can say the ad was creative and pretty much captured the core concept of the game.
Author Carlo Carrasco 