Better than Streaming: SM Cinema is reopening nationwide!

Welcome back, fellow geeks and movie buffs! If you are present here in the Philippines and you really crave for watching movies inside the cinema, then you will be happy to know that major cinema operator SM Cinema is gradually reopening its cinemas around the nation complete with safety measures related to COVID-19 (note: SM Cinema has been certified by the Safety Seal program) and the stuff that people enjoy watching inside an SM-operated movie theater.

To put things in perspective, posted below is an excerpt from SMSupermalls.com. Some parts in boldface…

A premium cinema with leather seats. (photo source – SM Cinema)

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSAMall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema FairviewSouthmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

  • Safety protocols will be strictly implemented within the cinemas.
  • Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
  • They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
  • Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Given how dedicated SM Supermall and SM Cinema really are when it comes quality, sanitation and efficiency, it comes to no surprise that no expense was spared to make SM Cinema branches safe and the best they could be during this time of pandemic. The cinema workforce is fully vaccinated and they have the equipment needed to sanitize the movie theaters and keep it safe for incoming moviegoers.

For the newcomers reading this, cinemas in Metro Manila officially reopened on November 10 in relation to the easing restrictions as the daily count of new COVID-19 infections nationwide fell down dramatically. With the lessening restrictions, more people are allowed to go out and more businesses were given more freedom to accommodate more customers (both indoor and outdoor depending on the locations of their respective joints). Movie theaters or cinemas are obviously part of the businesses and now is the time for them to cater to people who want to experience once again the greatness of watching movies on the big screen which is something that streaming movies or TV shows at home can never match.

There are also other advantages that cinemas have over those streaming apps such as premium seating (note: SM Cinema has the Director’s Club line that offers extraordinary cinema comfort with leather seats, in-house butler service, and an exclusive food menu for guests), technologically advanced big-screen technologies (examples: IMAX, 3D and 4D) and premium sound systems (note: Netflix, HBO Go, HBO Max, Disney+ and all other streaming apps really have nothing to offer when it comes to top-notch audio.)

For those of you who really have decided to return to cinemas for your movie viewing pleasure, remember that what you pay for will not only help the cinema operators but also contribute to the economic recovery our nation badly needs to rise from this COVID-19 crisis. The money you pay for streaming services really do not help at all.

Once again, I encourage you all to take time out to support local cinemas with your family members or your friends. The cinema viewing experience is always better than streaming!

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My Observations: Christopher Nolan slams AT&T-controlled Warner Bros. over plan to release new movies in cinemas and HBO Max simultaneously

I am not a fan of director Christopher Nolan but I say he still deserves credit for the massive contributions he made in cinema, specifically with the Dark Knight trilogy (which strengthened the superhero film genre) and IMAX (Dunkirk and Interstellar come to mind.)

Director Christopher Nolan. (photo source – IMDB.com)

Very recently the acclaimed movie director and producer made tremendous buzz in the news as he slammed AT&T-controlled Warner Bros. over their plans to release their seventeen 2021 movies in both movie theaters and the streaming app HBO Max. As you already know, the much-awaited Wonder Woman 1984 is just the first of many WB films that will debut inside cinemas and via streaming on the same day. HBO Max is currently way behind rival streaming services Disney+ and Netflix in terms of subscribers, and this fact makes Warner Bros. look not only desperate but traitorous towards movie theatre operators (who lost money and have struggled to retain their employees).

Going back to Christopher Nolan, read closely below the excerpt from The Hollywood Reporter article.

For many in the movie business — producers, directors, stars and their representatives — Dec. 3, 2020 is a day that will live in infamy.

“Some of our industry’s biggest filmmakers and most important movie stars went to bed the night before thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service,” filmmaker Christopher Nolan, whose relationship with Warners dates back to Batman Begins in 2005, said in a statement to The Hollywood Reporter.

Nolan added: “Warner Bros. had an incredible machine for getting a filmmaker’s work out everywhere, both in theaters and in the home, and they are dismantling it as we speak. They don’t even understand what they’re losing. Their decision makes no economic sense and even the most casual Wall Street investor can see the difference between disruption and dysfunction.”

Personally, I agree with the Batman films director. Even with the ongoing pandemic, it still does not make sense economically to release brand new movies in both cinemas and online streaming simultaneously. I know that there are a lot of people who don’t want to leave their homes to watch a movie because of fear that they will get infected with COVID-19. I noticed a few people who posted on social media that the movie theatre is a death trap of COVID-19 and they disregarded the efforts movie theater operators made to have their facilities sanitized, cleaned and practiced social distancing. This contributes to them relying on streaming to watch brand new movies in their homes.

The WB plan to release new movies in both cinemas and HBO Max only made the tough situation of movie theater operators even worse. Cinemas have been struggling to survive and badly need customers to buy tickets, snacks and drinks, and most notably enjoy the grand experience of watch films on the big screen which streaming will never ever match nor replicate. It should be noted that the business model of standalone movies recovering the negative costs (production, marketing and others covered by movie producers and investors) by means of movie ticket sales (plus merchandising) followed MONTHS LATER by revenue from sales/rentals of DVD/Blu-ray/4K Blu-ray, cable TV, pay-per-view services, and public TV showing is still the best even though several theaters have been closed down due to the pandemic.

It should be noted that the fact that WB does not charge a dedicated upfront fee for viewing Wonder Woman 1984 on HBO Max only means that the said movie’s producers won’t be collecting proceeds from the payments of subscribers. If you are a dedicated fan of Wonder Woman, Gal Gadot, Chris Pine, Kristen Wiig and you want to see more Wonder Woman movies in the future, you are better off skipping streaming and instead pay for the movie by buying movie tickets, buying the movie’s eventual releases on DVD, Blu-ray and 4K Blu-ray, pay for the movie’s eventual pay-per-view release, pay for the future rental service of the movie, etc. Paying HBO Max only pays for the service, and not for Wonder Woman 1984. Streaming will NOT help Wonder Woman 1984’s producers, investors and filmmakers, and it also will NOT help movie theater operators.

As for me, I’ll make it a point to watch Wonder Woman 1984 in the local cinema (especially IMAX) a number of times and then anticipate its release on Blu-ray and 4K Blu-ray. I will not stream to watch it!

Going back to Christopher Nolan, he is not alone with his reaction towards WB’s plan. Major cinema chain AMC reacted negatively as well. Below is an excerpt from The Hollywood Reporter story.

“Clearly, Warner Media intends to sacrifice a considerable portion of the profitability of its movie studio division, and that of its production partners and filmmakers, to subsidize its HBO Max startup,” said Adam Aron, CEO and president of AMC Entertainment, in a statement to The Hollywood Reporter. “As for AMC, we will do all in our power to ensure that Warner does not do so at our expense. We will aggressively pursue economic terms that preserve our business.”

The move will see the studio’s 17-film slate hit HBO Max for a one-month window that starts the same day the titles will be available in theaters in the U.S. The move comes after the studio had already revealed plans to release Wonder Woman 1984 day-and-date on Christmas Day, a plan that AMC says it was notified about.

“These coronavirus-impacted times are uncharted waters for all of us, which is why AMC signed on to an HBO Max exception to customary practices for one film only, Wonder Woman 1984, being released by Warner Brothers at Christmas when the pandemic appears that it will be at its height,” read a statement from the exhibitor, which added, “However, Warner now hopes to do this for all their 2021 theatrical movies, despite the likelihood that with vaccines right around the corner the theatre business is expected to recover.”

CEO Aron added that the company has already started an “immediate and urgent dialogue” with the studio. AMC, which announced today that it would be selling 200 million shares in the hope of improving its liquidity, has seen its stock fall some 16 percent by Thursday afternoon.

You heard about the Independent Cinema Alliance? They too are disappointed with Warner Bros. They called for a return to theatrical exclusivity and expressed that releasing films solely in movie theaters for a period of time is “what drives that value – not streaming.” Below is the full statement of ICA from the Variety report.

“Unprecedented times call for unprecedented measures. The Independent Cinema Alliance, however, is disappointed in WarnerMedia’s questionable decision to release its entire 2021 film slate simultaneously in movie theaters and on HBO Max. WarnerMedia is correct that its content is extremely valuable, but it also must know that theatrical exclusivity is what drives that value—not streaming. Given that COVID-19 vaccines will begin distribution in the coming weeks, the ICA calls on our partners at Warner Bros. and other studios to help write the industry’s comeback story with a recommitment to exclusive theatrical content.

The ICA welcomes short-term, innovative film distribution models developed to bridge the coronavirus pandemic. It is important that our studio partners support independent exhibitors during this crisis with new theatrical releases backed by robust marketing campaigns. For our part, exhibitors will bring the magic of moviegoing to communities across America while implementing expert-backed, industry-specific health and safety protocols.

But let’s be very clear, it is essential to the success of the entire motion picture ecosystem that hybrid distribution models influenced by the pandemic properly reflect appropriate terms for movie theater owners. It is also imperative that these reactionary policies made in response to a public health crisis do not reflect long-term, formal shifts in distribution strategies for studio films. A theatrically driven business model is vital to the success of movie theater owners, studios, and the creative community. The ICA looks forward to collaborating with our partners in Hollywood on deliberate, innovative solutions that build a brighter future for this great industry.”

The hybrid film release model of WB is not only harming movie theater operators, it is also destroying the mutual trust movie theaters have with movie studios as we know it. As seen with Christopher Nolan, his long-time business relationship with Warner Bros. looks like it will crumble. Nolan might as well leave WB and find another Hollywood studio that agrees with him.

Not only that, Warner Bros. long-time business relationship with Legendary Pictures is in danger as well. Legendary Pictures co-financed WB’s upcoming films like Godzilla vs. Kong and Dune, and according to a Variety report, they may take legal action against the studio over its plan on launching movies in both cinemas and HBO Max. Here’s an excerpt from the said report.

It’s unclear what legal grounds Legendary would use to challenge the decision, though it would likely involve some breach of contract.

Legendary declined to comment, as did Warner Bros.

Part of Legendary’s frustration is that despite largely bankrolling “Dune” and “Godzilla vs. Kong,” the production company didn’t have much of a say in how its buzzy titles would be released. Moreover, the company felt that Warner Bros. wasn’t being transparent with its intentions. Months ago, Netflix had discussed a possible sale of “Godzilla vs. Kong” for a hefty $250 million but WarnerMedia, the parent company of Warner Bros., blocked that arrangement.

Denis Villeneuve, the director of “Dune,” is similarly disappointed with the HBO Max plan and would prefer a traditional theatrical release for his movie, according to insiders.

As if that was not enough, it has been reported that movie piracy has been rising as the studios skipped the struggling cinemas. Even Disney’s live-action Mulan was shared millions of times in the form of unlicensed copies! Below is an excerpt from the report by Bloomberg.

Studios have tried to salvage some of their big-budget films this year by selling them through streaming services for $20 to $30. But that business model has made it easier for pirates to illegally copy and share new releases, with an estimated loss of millions of potential customers for the production companies.

Unlicensed downloads of Walt Disney Co.’s most-recent picture, “Mulan,” have outpaced those of other movies since its Sept. 4 U.S. debut on the Disney+ streaming service, according to TorrentFreak, a website that tracks pirating activity on public servers. Compared with “The Lion King,” which came out last year in theaters, “Mulan” saw about twice as many downloads in the days and weeks after its release.

When a traditional movie is released in theaters, thieves struggle to obtain high-quality recordings of it, often resorting to bootlegging with a hidden camcorder. With digital releases, pirates use technologies not available to most consumers to make perfect copies quickly.

On the other side of the spectrum, Warner Bros. Entertainment chairman and CEO Ann Sarnoff defended her company’s decision and specified that they have “many movies which are ready to go, and they’ve been sitting on shelves. So we thought this was the most creative and win-win situation to bring them not only to theaters but simultaneously for 31 days on HBO Max.”

The same CNBC report also states that Warner Bros. did not consult the actors, the directors, the agents with regards to the 2021 movies, and that they did not make distribution deals with the cinemas.

In ending this, here is an excerpt from The Hollywood Reporter’s report. Play close attention to the details.

The Warners move poses big, maybe even existential questions: How do theaters survive this supposedly one-time, excused-by-the-pandemic move? Genies are hard to put back in the bottle and no one believes Warners intended this to be temporary anyway. What damage will be done to exhibitors by training customers that if they sit on their sofas, the biggest movies will come? And will Warners face serious backlash from important producers, filmmakers, guilds and on-screen talent? “Warners was the quintessentially talent-friendly, filmmaker-friendly studio,” says one agent. “Now Warners isn’t the first place, second place or third place you want to go.”

Many in Hollywood think WarnerMedia jumped at this drastic move to play to streaming-infatuated Wall Street and re-do the botched launch of HBOMax, which netted a dismal 8.6 million subscribers. But one prominent agent notes that the top executives at WarnerMedia and its parent — AT&T CEO John Stankey, WarnerMedia CEO Jason Kilar and, of course, Sarnoff — “don’t understand the movie business and they don’t understand talent relations.”

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com