Better than Streaming: SM Cinema is reopening nationwide!

Welcome back, fellow geeks and movie buffs! If you are present here in the Philippines and you really crave for watching movies inside the cinema, then you will be happy to know that major cinema operator SM Cinema is gradually reopening its cinemas around the nation complete with safety measures related to COVID-19 (note: SM Cinema has been certified by the Safety Seal program) and the stuff that people enjoy watching inside an SM-operated movie theater.

To put things in perspective, posted below is an excerpt from SMSupermalls.com. Some parts in boldface…

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSA, Mall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema Fairview, Southmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

• Safety protocols will be strictly implemented within the cinemas.
• Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
• They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
• Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Given how dedicated SM Supermall and SM Cinema really are when it comes quality, sanitation and efficiency, it comes to no surprise that no expense was spared to make SM Cinema branches safe and the best they could be during this time of pandemic. The cinema workforce is fully vaccinated and they have the equipment needed to sanitize the movie theaters and keep it safe for incoming moviegoers.

For the newcomers reading this, cinemas in Metro Manila officially reopened on November 10 in relation to the easing restrictions as the daily count of new COVID-19 infections nationwide fell down dramatically. With the lessening restrictions, more people are allowed to go out and more businesses were given more freedom to accommodate more customers (both indoor and outdoor depending on the locations of their respective joints). Movie theaters or cinemas are obviously part of the businesses and now is the time for them to cater to people who want to experience once again the greatness of watching movies on the big screen which is something that streaming movies or TV shows at home can never match.

There are also other advantages that cinemas have over those streaming apps such as premium seating (note: SM Cinema has the Director’s Club line that offers extraordinary cinema comfort with leather seats, in-house butler service, and an exclusive food menu for guests), technologically advanced big-screen technologies (examples: IMAX, 3D and 4D) and premium sound systems (note: Netflix, HBO Go, HBO Max, Disney+ and all other streaming apps really have nothing to offer when it comes to top-notch audio.)

For those of you who really have decided to return to cinemas for your movie viewing pleasure, remember that what you pay for will not only help the cinema operators but also contribute to the economic recovery our nation badly needs to rise from this COVID-19 crisis. The money you pay for streaming services really do not help at all.

Once again, I encourage you all to take time out to support local cinemas with your family members or your friends. The cinema viewing experience is always better than streaming!

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