Better than Streaming: SM Cinema is reopening nationwide!

Welcome back, fellow geeks and movie buffs! If you are present here in the Philippines and you really crave for watching movies inside the cinema, then you will be happy to know that major cinema operator SM Cinema is gradually reopening its cinemas around the nation complete with safety measures related to COVID-19 (note: SM Cinema has been certified by the Safety Seal program) and the stuff that people enjoy watching inside an SM-operated movie theater.

To put things in perspective, posted below is an excerpt from Some parts in boldface…

A premium cinema with leather seats. (photo source – SM Cinema)

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSAMall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema FairviewSouthmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

  • Safety protocols will be strictly implemented within the cinemas.
  • Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
  • They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
  • Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Given how dedicated SM Supermall and SM Cinema really are when it comes quality, sanitation and efficiency, it comes to no surprise that no expense was spared to make SM Cinema branches safe and the best they could be during this time of pandemic. The cinema workforce is fully vaccinated and they have the equipment needed to sanitize the movie theaters and keep it safe for incoming moviegoers.

For the newcomers reading this, cinemas in Metro Manila officially reopened on November 10 in relation to the easing restrictions as the daily count of new COVID-19 infections nationwide fell down dramatically. With the lessening restrictions, more people are allowed to go out and more businesses were given more freedom to accommodate more customers (both indoor and outdoor depending on the locations of their respective joints). Movie theaters or cinemas are obviously part of the businesses and now is the time for them to cater to people who want to experience once again the greatness of watching movies on the big screen which is something that streaming movies or TV shows at home can never match.

There are also other advantages that cinemas have over those streaming apps such as premium seating (note: SM Cinema has the Director’s Club line that offers extraordinary cinema comfort with leather seats, in-house butler service, and an exclusive food menu for guests), technologically advanced big-screen technologies (examples: IMAX, 3D and 4D) and premium sound systems (note: Netflix, HBO Go, HBO Max, Disney+ and all other streaming apps really have nothing to offer when it comes to top-notch audio.)

For those of you who really have decided to return to cinemas for your movie viewing pleasure, remember that what you pay for will not only help the cinema operators but also contribute to the economic recovery our nation badly needs to rise from this COVID-19 crisis. The money you pay for streaming services really do not help at all.

Once again, I encourage you all to take time out to support local cinemas with your family members or your friends. The cinema viewing experience is always better than streaming!


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at

If you wish to join a group of movie enthusiasts and talk about cinema, visit the Movie Fans Worldwide Facebook group at

Better than Streaming: Let’s help the local cinema industry recover from its massive loss

It’s been two days since cinemas around Metro Manila officially reopened which is a welcome move not because I personally want to watch movies on the big screen inside the theater but because the local cinema industry will contribute to the economic recovery of our nation from this ongoing COVID-19 crisis. That being said, I urge you readers – who got fully vaccinated locally – who love watching movies to take time out to support the local cinema operators and their employees by visiting their venues, buying tickets over the counter and watch movies on the big screen while following the local health protocols (note: local cinemas have invested a lot in making their venues safe and sanitized).

Be reminded that streaming will NEVER match the grandeur and immersion of the cinema! The cinema is always better than streaming. Movie venue choices aside, local moviegoers now have the opportunities to watch A Quiet Place Part II  and the big blockbuster Dune (2021).

Going back to the topic of economic recovery, there is no doubt that the COVID-19 crisis combined with all the restrictions imposed by the local, regional and nation authorities brought down the national economy in 2020 along with all the economic sectors and the employees. All of these also translate into a major loss of tax revenue for the local governments, provincial governments and the national government.

In the case of the local cinema industry, the shutdown of cinemas since the pandemic started in March 2020 resulted a huge, collective industry loss of revenue according to a BusinessWorld report. I’m talking about many BILLIONS of Pesos lost!

To put things in perspective, posted below is an excerpt of the BusinessWorld report. Some parts in boldface…

The cinema industry had P19 billion in foregone revenue from March 2020 to September this year, Film Development Council of the Philippines (FDCP) Chairperson Mary Liza Diño-Seguerra said in a Teams video interview.

The loss had ballooned to P21 billion as of Oct. 11, Charmaine N. Bauzon, president of Cinema Exhibitors Association of the Philippines, told PTV News.

Local government units, which charge 10% amusement tax per movie ticket, lost P1.09 million daily from the country’s more than a thousand movie screens, according to estimates by the National Tax Research Center.

“We earned P11.5 billion yearly from the box office [before the pandemic],” Ms. Seguerra said. “We sold about 52 million tickets each year.”

Cinema operators get 50% of ticket sales, while the other half goes to producers, who then give as much as a quarter to the distributor, who’s in charge of marketing and distributing the film to the public.

Last year, cinemas in areas under a more relaxed quarantine made a measly P327,000, Ms. Seguerra said.

Take note that before the pandemic started, the local cinema industry as a whole had a work force of 300,000 employees and those who lost their jobs and income really suffered. In the City of San Juan, the Manila Bulletin reported about the reopening of local cinemas there with Mayor Francis Zamora issuing statements and leading the inspection on the venues. Posted below is an excerpt from the Manila Bulletin article.

San Juan City Mayor Francis Zamora led the inspection of cinemas in the city starting with the Greenhills Promenade Cinema.

Zamora inspected the health and safety protocols of the cinema such as the disinfection process of the establishment and the procedure of buying the tickets, which can be done before entry to the cinema or online, new seating arrangements with strict physical distancing, and the guidelines of actual movie viewing under the new normal.

I know how Filipinos miss watching movies in silver screens which have been shut down for almost two years due to the pandemic, but now the long wait is over. With the approval of the IATF, we are allowing the opening of our cinemas in the city, provided that we take extra care and observe stringent protocols as we are still facing threats of COVID-19 despite the easing of restrictions to Alert Level 2,” Zamora said.

I want to personally make sure that our cinemas in San Juan will be safe for all of us, not only for the moviegoers but for the employees of these establishments as well,” he added.

During Alert Level 2, the operational capacity of several businesses has been increased to accommodate more customers. It has also eased down quarantine restrictions in various indoor establishments and recreational venues including movie houses and cinemas.

Under the Inter Agency Task Force (IATF) guidelines, cinemas can accommodate up to 50 percent of its maximum venue capacity, but only those who are fully vaccinated will be allowed entry into the cinemas.

For added insight, posted below are two news videos for your viewing…

Going back to choices of movies, be aware that opening soon locally in cinemas are Black Widow (November 17) and Shang-Chi and the Legend of the Ten Rings (November 24). For those who prefer Philippine movies, the Metro Manila Film Festival (MMFF) will return to cinemas next month!

Once I again, I urge you readers based in Metro Manila and in nearby provinces who got fully vaccinated to come out to support our local cinema operators and make a contribution to economic recovery as you enjoy watching on the big screen again.

Let me end this piece by asking you readers: Now that cinemas within Metro Manila have reopened, are you planning to revisit them and watch movies on the big screens anytime soon? Does Dune (2021) interest you a lot? When was the last time you saw a movie inside the movie theater? Do you realize that as a paying customer, what you pay helps not only movie producers and cinema operators but also their employees and the varied government units (that collect amusement taxes)?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at

If you wish to join a group of movie enthusiasts and talk about cinema, visit the Movie Fans Worldwide Facebook group at