Better than Streaming: SM Cinema is reopening nationwide!

Welcome back, fellow geeks and movie buffs! If you are present here in the Philippines and you really crave for watching movies inside the cinema, then you will be happy to know that major cinema operator SM Cinema is gradually reopening its cinemas around the nation complete with safety measures related to COVID-19 (note: SM Cinema has been certified by the Safety Seal program) and the stuff that people enjoy watching inside an SM-operated movie theater.

To put things in perspective, posted below is an excerpt from SMSupermalls.com. Some parts in boldface…

A premium cinema with leather seats. (photo source – SM Cinema)

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSAMall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema FairviewSouthmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

  • Safety protocols will be strictly implemented within the cinemas.
  • Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
  • They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
  • Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Given how dedicated SM Supermall and SM Cinema really are when it comes quality, sanitation and efficiency, it comes to no surprise that no expense was spared to make SM Cinema branches safe and the best they could be during this time of pandemic. The cinema workforce is fully vaccinated and they have the equipment needed to sanitize the movie theaters and keep it safe for incoming moviegoers.

For the newcomers reading this, cinemas in Metro Manila officially reopened on November 10 in relation to the easing restrictions as the daily count of new COVID-19 infections nationwide fell down dramatically. With the lessening restrictions, more people are allowed to go out and more businesses were given more freedom to accommodate more customers (both indoor and outdoor depending on the locations of their respective joints). Movie theaters or cinemas are obviously part of the businesses and now is the time for them to cater to people who want to experience once again the greatness of watching movies on the big screen which is something that streaming movies or TV shows at home can never match.

There are also other advantages that cinemas have over those streaming apps such as premium seating (note: SM Cinema has the Director’s Club line that offers extraordinary cinema comfort with leather seats, in-house butler service, and an exclusive food menu for guests), technologically advanced big-screen technologies (examples: IMAX, 3D and 4D) and premium sound systems (note: Netflix, HBO Go, HBO Max, Disney+ and all other streaming apps really have nothing to offer when it comes to top-notch audio.)

For those of you who really have decided to return to cinemas for your movie viewing pleasure, remember that what you pay for will not only help the cinema operators but also contribute to the economic recovery our nation badly needs to rise from this COVID-19 crisis. The money you pay for streaming services really do not help at all.

Once again, I encourage you all to take time out to support local cinemas with your family members or your friends. The cinema viewing experience is always better than streaming!

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/

If you wish to join a group of movie enthusiasts and talk about cinema, visit the Movie Fans Worldwide Facebook group at https://www.facebook.com/groups/322857711779576

COVID-19 Crisis: Safety and sanitation at local cinemas emphasized

It has been days since Alert Level 3 was officially implemented all over Metro Manila which allowed for the reopening of several businesses and allowing them to accommodate more customers as the limitations on capacity were modified. Among the businesses authorized by the to reopen were the cinemas or movie theaters although the actual reopening has yet to happen. In fact, I passed by the cinemas at a local mall I visited this past Sunday and I saw they were still closed. Take note that there were attempts to push for reopening Metro Manila cinemas (click here, here and here).

As the reopening is still pending, there is this Manila Bulletin article about local cinemas will strictly implement health protocols. To put things in perspective, posted below is an excerpt plus a few relevant videos about safety and reopening. Some parts in boldface…

Cinemas and movie houses in the Philippines will strictly implement health protocols when these establishments reopen soon.

The Inter-Agency Task Force (IATF) put Metro Manila under Alert Level 3 and allowed the reopening of cinemas with restrictions. Only fully vaccinated people will be admitted and seating capacity will be limited to 30 percent.

The actual date of reopening of cinemas is still subject to confirmation and the public is advised to wait for further announcement, according to the Cinema Exhibitors Association of the Philippines (CEAP).

Cinemas in Metro Manila have been closed for 19 months due to the ongoing coronavirus disease (COVID-19) pandemic.

“That is the main goal right now,” said CEAP Charmaine Bauzon. “We have devoted the past 19 months of cinema closure identifying solutions and precautions based on science. We will implement these measures to confidently welcome back movie fans to cinemas and send them home safe.

Cinemas are safe spaces

Bauzon assured “the public that cinema is a safe place. In fact, LGUs [local government units] have converted some theaters into vaccination centers, and no super-spreading were ever reported, even though people waited inside for hours.

CEAP cited a recent study in Germany which concluded that cinemas are safer than almost any other indoor environment as long as safety guidelines are followed like wearing face masks, physical distancing and proper air ventilation.

The German study considered the following factors in its conclusion: People spend an average of only two hours at a cinema; people inside the cinema simply sit down and face the same direction which is known to reduce transmission risks; and people are not talking to each other during a movie, which minimizes possibility of infection.

Cinemas to strictly impose all safety protocols

According to CEAP, besides adhering to the IATF-mandated health standards, it also developed the “Sa Sine Safe Ka” protocols patterned after the “CinemaSafe” measures set by America’s National Association of Theatre Owners (NATO) and endorsed by epidemiologists.

I personally support the reopening of cinemas not just because I love watching movies in them but also because cinemas and their employees can contribute a lot to the economic recovery from this COVID-19 crisis we are all living with. When it comes to viewing movies in the comfort of home, I prefer Blu-ray over streaming anytime. Still the very best way to enjoy movies in their full glory is still inside the cinema! I can never forget the day I first saw Wonder Woman (2017) in the IMAX cinema at SM Southmall which was really an immersive experience. I even replayed that same movie in another cinema which had lazy boy seats. I also saw Logan, Godzilla: King of the Monsters, Avengers: Endgame, Aquaman and X-Men: Dark Phoenix on IMAX screens in different cinemas. When it comes to regular cinemas, I viewed Write About Love, Shazam!, and Joker to name some. Eventually I got to watch these movies in the comfort of home mainly on Blu-ray (which is always better than streaming) but I can confirm to you all that in my experience, the best place to view movies is still the cinema!

This iconic scene was at its grandest only in the cinema and I was fortunate to watch it on IMAX format!
The immersion of Aquaman on the big screen inside the IMAX cinema was indeed top-notch.

The good news here, as revealed in the excerpt above, is that local cinemas will exert efforts to make their venues clean and safe as their inevitable customers will be those who have been fully vaccinated. Cinema viewing will be far from normal but the latest developments related to Alert Level 3 are very welcome as it is the first step to returning to normalcy as the nation deals with community management and vaccinations for COVID-19. Above all, I urge all of you fully vaccinated people of Metro Manila and around the nation reading this – support the local cinemas! Put a stop to streaming and take the opportunities to watch movies in the movie theater because that streaming will NEVER match the grandeur and immersion of the cinema! The cinema is always better than streaming!

Let me end this piece by asking you readers: Are you eager to watch a movie inside the cinema here in Metro Manila as soon as it reopens? Have you been fully vaccinated already? What upcoming movies do you hope to watch in the local movie theater? Have you been following the CEAP on social media lately? Do you think that the top officials of the Metro Manila Council (MMC) and the Metropolitan Manila Development Authority (MMDA) really care about the plight of the cinema operators and their employees?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673