Better than Streaming: SM Cinema is reopening nationwide!

Welcome back, fellow geeks and movie buffs! If you are present here in the Philippines and you really crave for watching movies inside the cinema, then you will be happy to know that major cinema operator SM Cinema is gradually reopening its cinemas around the nation complete with safety measures related to COVID-19 (note: SM Cinema has been certified by the Safety Seal program) and the stuff that people enjoy watching inside an SM-operated movie theater.

To put things in perspective, posted below is an excerpt from Some parts in boldface…

A premium cinema with leather seats. (photo source – SM Cinema)

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSAMall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema FairviewSouthmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

  • Safety protocols will be strictly implemented within the cinemas.
  • Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
  • They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
  • Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Given how dedicated SM Supermall and SM Cinema really are when it comes quality, sanitation and efficiency, it comes to no surprise that no expense was spared to make SM Cinema branches safe and the best they could be during this time of pandemic. The cinema workforce is fully vaccinated and they have the equipment needed to sanitize the movie theaters and keep it safe for incoming moviegoers.

For the newcomers reading this, cinemas in Metro Manila officially reopened on November 10 in relation to the easing restrictions as the daily count of new COVID-19 infections nationwide fell down dramatically. With the lessening restrictions, more people are allowed to go out and more businesses were given more freedom to accommodate more customers (both indoor and outdoor depending on the locations of their respective joints). Movie theaters or cinemas are obviously part of the businesses and now is the time for them to cater to people who want to experience once again the greatness of watching movies on the big screen which is something that streaming movies or TV shows at home can never match.

There are also other advantages that cinemas have over those streaming apps such as premium seating (note: SM Cinema has the Director’s Club line that offers extraordinary cinema comfort with leather seats, in-house butler service, and an exclusive food menu for guests), technologically advanced big-screen technologies (examples: IMAX, 3D and 4D) and premium sound systems (note: Netflix, HBO Go, HBO Max, Disney+ and all other streaming apps really have nothing to offer when it comes to top-notch audio.)

For those of you who really have decided to return to cinemas for your movie viewing pleasure, remember that what you pay for will not only help the cinema operators but also contribute to the economic recovery our nation badly needs to rise from this COVID-19 crisis. The money you pay for streaming services really do not help at all.

Once again, I encourage you all to take time out to support local cinemas with your family members or your friends. The cinema viewing experience is always better than streaming!


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at

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COVID-19 Crisis: OCTA Research favors the suggestion about not requiring moviegoers to wear face shields inside the cinemas

Here in metropolitan Manila in the Philippines, local cinemas are set to reopen on November 10, 2021 which will be a very important day for the cinema operators and their respective employees as the restrictions related to lockdown and the current COVID-19 crisis kept them closed since March 2020. For updates about Metro Manila cinemas, I encourage you to follow the Cinema Exhibitors Association of the Philippines (CEAP) Facebook page.

As the reopening of Metro Manila cinemas gets closer, it was reported by the Philippine Daily Inquirer (PDI) that the OCTA Research group favors the suggestion that the wearing of face shields inside cinema should NOT be required as such things are not only uncomfortable but will surely make movie viewing an unpleasant experience. Take note that only fully vaccinated people (those who got vaccinated with two doses of most brands of COVID-19 vaccines) will be allowed to pay and enter cinemas (limited to 30% seating capacity) under the rules of Alert Level 3. Alert Level 3 in Metro Manila was recently extended.

To put things in perspective, posted below is the excerpt from the Inquirer news report. Some parts in boldface…

The OCTA Research said Tuesday it supports the suggestion on not requiring the wearing of face shields in cinemas.

For OCTA Research fellow Guido David, watching movies will not be enjoyable if the audience will be required to wear face shields. He noted that removing the requirement of wearing face shields in cinemas was also brought up in a forum.

We should still wear face masks, but face shields, that’s a different topic. That can be discussed, because in fact we were in a Go Negosyo forum and they were discussing about removing the requirement for face shields in theaters because it actually makes sense. If you go to a theater, it would not be an enjoyable experience if you are wearing a face shield,” Guido told ABS-CBN News Channel’s Headstart.

Asked if he supports removing the requirement of wearing face shields in cinemas, David said: “We would support it because I think the move is to allow only vaccinated people to enter theaters.

The reopening of cinemas was earlier allowed in Metro Manila as the region shifted to Alert Level 3. However, only fully vaccinated people will be allowed in theaters with an indoor seating capacity of 30 percent.

From this point on, we will find out soon enough how the Inter-Agency Task Force (IATF), the Metropolitan Manila Development Authority (MMDA) and the Metro Manila Council (MMC) will react to what OCTA Research declared about face shields inside the cinemas.

Whatever their reactions will be, I urge Metro Manila readers among you my readers to support the local cinemas not simply for the sake of just supporting the cinema operators and their employees, but also to practice your freedom of choice for entertainment on the big screen!

If you want the best value for your money when returning to the cinemas starting November 10, I would suggest watching Dune (2021) in an IMAX cinema as that movie has scenes shot with IMAX cameras. The visual spectacle captured can be fully enjoyed on an IMAX screen and there is absolutely no way such greatness will be seen via streaming. In short, if you want the best Dune viewing experience, screw HBO Go, screw HBO Max, screw the pirates and go watch the film in the local IMAX cinema. For the residents of South Metro Manila reading this, the nearest IMAX cinema is inside SM Southmall in Las Piñas City. Better start making inquiries via social media now if you really want the IMAX experience.

Whatever your choice of movie or local cinema, I suggest you check out the most updated listing of movies and schedules. The cinematic viewing experience is always better than streaming. Don’t forget to check updates from CEAP.

Let me end this piece by asking you readers: What do you think about this latest development? Are you excited to return to the local cinema to watch movies with the big screen experience once again? Do you think the MMDA and Metro Manila mayors will make new moves to hamper the cinematic experience of moviegoers or even hamper the scheduled reopening of local cinemas? When was the last time you saw a movie inside the cinema? When was the last time you saw any movie inside the IMAX cinema?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.


Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at

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