arcade operators – Page 3 – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 22

November 18, 2024October 21, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: The Empire Strikes Back Atari print ads

*I could not forget the first time I saw this print ad while reading a comic book.*

*This ad showed the Atari 2600 controller.*

Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.

2. Double Dragon Japanese and North American arcade flyers

*If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.*

*The character designs seem inspired by 1980s Hollywood action cinema.*

Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.

3. Universal Soldier print ad

*The people who made this print ad made sure to use the names of the stars to help sell the game.*

Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.

4. Sega CD print ad

*Do you find this Sega CD print ad hilarious?*

When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.

5. Snatcher for Sega CD print ad

*I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.*

First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.

6. Jurassic Park for Sega CD print ad

As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.

7. Atari Jaguar print ad

In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.

8. George Foreman, The Simpsons and Spider-Man Game Gear print ad

*This ad appeared in a lot of comic books in the 1990s.*

In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.

9. Time Gal for Sega CD print ad

*The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.*

Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.

10. Mortal Kombat print ad

*Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.*

Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.

11. Equinox print ad

*Take a close look. Tell me if you find it funny.*

I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.

12. James Bond 007: The Duel print ad

*Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.*

Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.

13. Neo Geo AES console print ad

*Do you find this ad both sexy and funny?*

Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.

14. Gradius II Japanese arcade flyer

*Great looking painted art was used for this 1988 arcade game.*

Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Have you been to X-Site amusement center inside Festival Mall lately?

November 11, 2024October 23, 2024carlocarrasco

In times of prosperity or hardship, Festival Mall (originally named Festival Supermall) in Filinvest City, Alabang, Muntinlupa City continues to attract families and shoppers. Since the mall’s early days in 1998, its amusement center X-Site kept on succeeding on attracting visitors and providing them bouts of varied fun in return to what the customers paid for. X-Site is a lively form of entertainment-focused capitalism that just keeps on moving forward and attracting visitors.

Located at the 3^rd floor (note: officially referred to as the 2^nd Level or 2L or 2^nd Floor by the mall. The 1^st floor and 2^nd floor of the mall are referred to as Lower Ground Floor and Upper Ground Floor respectively), the X-Site Amusement Center has a wide floor space with a high ceiling.

The way it was designed, X-Site has several arcade games (lots of fun retro games included), merchandiser games, a virtual reality ride, KTV booths, motion-sensing dance spot, the ring toss, entertainment stores, indoor sports games, redemption games, bumper cars, and the indoor roller coaster (which explains the need of having a high ceiling). Watch below the YouTube video and the images I prepared below.

*At the arcade games section inside X-Site.*

Having a high ceiling made it possible to have an indoor roller coaster (tracks above the machines and people in this image). Other amusement centers in Alabang had lower ceilings which made their places feel small or tight when compared to X-Site.

*Some newer machines plus indoor sports games added into the arcade games section.*

*This is the place for those who love dancing and music.*

When I was much younger and Festival Mall was still new, I played lots of games at the arcade of X-Site. Elevator Action Returns, Tekken 2, Tekken 3, Marvel vs. Capcom: Clash of Super Heroes, Street Fighter Alpha 3 and Tekken Tag Tournament were some of the games I played there as far as I could remember. I never rode the indoor roller coaster because my fondness for roller coasters had faded away even before Festival Mall opened its doors (May 1998).

Back in 1998, I know a few friends whose had not even visited Festival Mall (at the time we talked) yet they already heard of the positive word-of-mouth feedback about the indoor roller coaster of X-Site.

*The indoor roller coaster of X-Site remains a favorite ride for those who kept coming back.*

On December 25, 2023, I visited Festival Mall to look around. I passed by X-Site and I saw an unusually large number of people there composed of young people, children and their parents/guardians.

For the newcomers reading this, December 25 here in the Philippines is a time of having fun during the Christmas season and also it is the day when the annual Metro Manila Film Festival (MMFF) opens in cinemas. This explains why a lot of people spend time at the shopping malls and it is a cultural thing here in the Philippines.

Considering the fact that the original cinemas of Festival Mall have deteriorated leaving only 2 or 3 screens operating (note: the mall also has modern cinemas at the expanded side), a lot of people still visited the mall to watch the MMFF movies that opened on December 25. As for the large number of people who flocked to X-Site that same day, I can only speculate that some of them might have been moviegoers passing the time as they wait for the next screening of movies to watch.

*I took this shot of X-Site on December 25, 2023. Look at the high number of people on the floor.*

If you plan to visit Festival Mall in Alabang and if you are craving for fun rides or games, then you might want to visit X-Site Amusement Center.

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Retro Gaming Ads Blast – Part 20

October 21, 2024October 16, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. River Raid print ad

*This River Raid print ad appeared on comic books and magazines long ago.*

Decades before it became an industry giant with the best-selling Call of Duty games, Activision became a standout publisher in the early 1980s with River Raid on the Atari 2600. Designed by Carol Shaw, River Raid was a huge success ending up as the 2^nd best-seller on the Atari 2600 as well as Activision’s best-selling game for the year 1983. Apart from showing one screenshot and the box cover of the game, the print ad of River Raid had this mesmerizing 3D image that caught many gamers’ attention and helped them feel like they will pilot on dangerous missions. The 3D image was futuristic in its own style became forward-moving 3D sequences in video games became reality many years later.

2. Galaga North American arcade flyer

*The front of the flyer showing three Galaga machines that arcade operators can choose from.*

*Key details about Galaga were nicely presented on the rear of the flyer.*

In the history of gaming, Namco’s Galaga was played by countless millions of gamers and it is still highly regarded as an arcade classic as well as one of the most enjoyable arcade games ever made. In preparation for the North American launch (October 1981), Midway prepared the arcade flyer showing the three types of machine on the front that arcade operators can choose from. On the rear is the really neat approach of explaining the details of the game, what kind of gameplay is to be expected, and how to play. Whether you are an individual player or the manager of an arcade joint, this flyer suits your needs.

3. Area 51 arcade flyer and conversion kit flyer

The front of this Area 51 flyer had an enticing message for arcade operators as well as other business owners/managers who are interested in having a machine to add value to their business joints. Atari was already in deep money problems by the time they started making this game.

*The Area 51 arcade conversion kit is a cheaper alternative for businesses who want the game.*

Moving on to the 1990s, Atari was already struggling financially and desperately needed a hit to lift them up fast. A light gun shooter project was approved as arcade shooters were in good demand and after overcoming serious hurdles during production internally, Atari hired independent team Mesa Logic to take charge of development. After being granted extra time and more creative freedom, the project under Mesa Logic’s handling became a sci-fi shooter titled Area 51. The game became a huge hit in the arcades for Atari resulting in sales of more than 20,000 arcade cabinets as well as a major financial boost for the company (note: Atari still exists today). Atari went on to release Atari 51 versions for PlayStation, Sega Saturn and PC in America in 1996. The Atari 51 flyers you see here are still captivating to look at and were crucial in generating buzz among arcade operators, business joints that had space for arcade cabinets and gamers.

4. Panasonic 3DO print ad

*The makers of this print ad forgot to mention the 3DO is also a game machine.*

Back in 1993, the 3DO Interactive Multiplayer console manufactured by Panasonic (a licensee of the 3DO Company) was launched with a CD-ROM drive, multimedia features and gaming capabilities (with a 3-button control pad). This print ad strongly emphasized the 3DO’s ability to play high-quality sound and full-motion videos using the Sea of Cortez software which functioned as an interactive movie. Obviously, this did not resonate well with people who loved to play games and by the time the 3DO Company and its partners started marketing games, they could not save the 3DO console from fading to obscurity. The console shown in the ad is specifically model Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer. Panasonic was one of five companies that were licensed by the 3DO Company.

5. MechWarrior 3050 SNES print ad

*If you were unaware of the 1994 game BattleTech, then this ad would have fooled you into thinking it is promoting a brand new game.*

In 1995, the popular BattleTech entertainment franchise arrived on the Super Nintendo Entertainment (SNES) system with MechWarrior 3050 and its print ad had a really blazing artwork of an armed mech in fire which gave readers the illusion of a new and original game. In reality, MechWarrior 3050 was actually a port of BattleTech which was released on the Sega Genesis in 1994. The Genesis game was published by Extreme Entertainment Group while the SNES game was published by the more famous Activision. If you look closely at the MechWarrior print ad, you can tell how hard they tried to sell the game like it was brand new and all-original.

6. Cliffhanger video game print ad

*This print ad had Sylvester Stallone hanging on a cliff to be relevant with the title of both the film and the game. They could not show images of Stallone in hard action scenes.*

For fans of Sylvester Stallone, 1993 was a big and exciting year as the Hollywood icon appeared in two major action films – Cliffhanger and Demolition Man. Cliffhanger was released first and there were video game adaptations of it released on game consoles, handhelds and computers. This print ad of the Cliffhanger video game had an image of Stallone hanging on a cliff to emphasize the title. The ad makers cleverly posted selected gameplay screenshots and quoted GamePro and Electronic Gaming Monthly (EGM) to make the game look credible and worthy of purchasing. The marketing led to nowhere as the game received mostly negative reviews from critics and it faded to obscurity. Lastly, the Cliffhanger game ad had a noticeable amount of space wasted. They could have made the screenshots and text look somewhat bigger to sell the game.

7. Ballz: The Director’s Cut print ad

*I never got to play this game on the 3DO.*

Here is another ad of the video game released on the failed 3DO console. As its title made obvious, Ballz: The Director’s Cut is an enhanced version of the original Ballz game of 1994 that was released on other consoles. The print ad had an eye-catching piece of artwork and posted beside it were selected shots of the gameplay. Strangely enough, the creative writing on the lower part of the ad does not make any sense and did nothing to convince gamers to play the game. As Ballz: The Director’s Cut was released in 1995, this ad shows the revised 3DO console from Panasonic (model: Panasonic FZ-10 R·E·A·L 3DO Interactive Multiplayer).

8. NFL GameDay 2000 print ad

*Did you find this ad funny to look at in 1999?*

To promote the PlayStation-exclusive NFL GameDay 2000, Sony publisher 989 Sports and the ad makers decided to implement a humorous look at football TV coverage by having two sportscasters wearing shorts in front of a TV camera that was only showing their heads and upper bodies. The TV sets on the side show screenshots from the game to emphasize the sports gaming experience. Ultimately the game scored mostly positive review from the critics.

9. WildC.A.T.S: Covert Action Teams print ad

*WildC.A.T.S. art by Jim Lee was used to promote the SNES video game.*

When Image Comics launched in 1992, WildC.A.T.S: Covert Action Teams was Jim Lee’s creator-owned comic book franchise and its launch issue was a big seller. Years later, WildC.A.T.S. grew in popularity with comic book fans and the franchise achieved multi-media status by venturing into TV (with an animated series) and video games. This print ad promoting the video game adaptation had no screenshots to show which kept fans and gamers guessing how the game will turn out in terms of gameplay and game design. It was obvious that the people who made this print ad had to rely on the best WildC.A.T.S. artwork they could find drawn by Jim Lee. This ad made me laugh back in the old days because if you did not look closely, it might fool you into thinking it was more about comic books than the game on the SNES.

10. Cutthroat Island print ad

*Exciting imagery without Geena Davis and Matthew Modine was used to promote the video game adaptation.*

I never saw the Hollywood mega-flop Cutthroat Island nor have I ever played any of its multiple video game adaptations (released on SNES, Sega Genesis, Sega Game Gear and Game Boy). The video game print ad, however, caught my attention back in 1995 because the ad makers cleverly used a photograph from one the many expensive movie sequences filmed and the hard, physical work by the filmmakers was clearly visible. Then the ad makers had four screenshots placed on the lower-left part and inserted descriptive text that sounded exciting. Lastly, the ad mentioned a sweepstakes promo.

Without using any images of stars Geena Davis and Matthew Modine, this ad was a strong attempt to get gamers excited for the video game adaptation. Like the movie itself, this game flopped and has faded away to the land of the forgotten.

11. AH-3 Thunderstrike print ad

*Captivating artwork, vibrant colors and orderly text descriptions made this an effective ad.*

AH-3 Thunderstrike is one of the better games that was released on the Sega CD add-on (requires the Sega Genesis console) in 1993. Similar with MechWarrior 3050, the game was actually a port of Thunderhawk which itself was released on the Amiga and MS-DOS PC in 1992. The print ad showcased a captivating artwork (which was also used on the game’s box cover), a few screenshots and strategically placed text descriptions to sell the game. This ad still looks good.

12. James Bond 007 print ad

*This print ad appeared in many comic books in 1984.*

This is a print ad I saw many times while reading comic books in 1984. James Bond 007 for Atari 2600 was an ambitious licensed video game as it featured levels that were inspired by missions in the James Bond movies Diamonds are Forever, The Spy Who Loved Me, Moonraker and For Your Eyes Only. Keep in mind that programmers back then had to deal with memory limitations and primitive tools to make games.

To promote the game, original art of Agent 007 was used which did not resemble the James Bond star of the time – Roger Moore. Strangely enough, the illustrated James Bond slightly resembled Timothy Dalton whose debut as 007 happened in 1987. Adding further zest to the add was the use of fictionalized quotes pointing to fantasized critics as sources (example: Vincent Can’tbe is a reference to real life critic Vincent Canby). The use of a pink background made this catchy ad look really odd.

13. Choplifter III: Rescue Survive print ad

*A captivating print ad that brought gamers’ attention to the Choplifter series again.*

This print ad of Choplifter III: Rescue Survive has a striking look showing a military officer who needs your help as he has been stranded behind enemy lines. The presentation reflects the long-time tradition of the Choplifter game franchise which has been about piloting an armed helicopter to the opposition’s territory, shooting at bad guys and then rescuing the hostages or prisoners-of-war (POWs). The game eventually gathered mostly positive feedback from video game critics.

14. Defender of the Crown print ad

*Cinemaware took a gamble with the visual concept of this print ad.*

Released in 1986 for home computers, Defender of the Crown was made with a high level of quality backed with solid artistry. To capture gamers’ attention, Cinemaware came up with this print ad showcasing a pretty model looking somewhat seductive which reflects what happens in the game when players rescue a damsel in distress. The selected screenshots showed what the game looked like on different platforms, and the lower part of the ad made the game feel like it was a historical epic waiting to be discovered. Defender of the Crown eventually became a big hit with computer gamers.

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Do you have Atari 50: The Anniversary Celebration for Xbox?

October 16, 2024October 9, 2024carlocarrasco

Welcome back Xbox fans, geeks, retro gaming enthusiasts and all gamers from around the world!

I was born in the mid-1970s. My video gaming experience started with the arcade games. A few years later, my console gaming experience started with the Atari 2600 console (which was our first console at home) and for about five years my friends (who also had the same console in their respective homes) and I enjoyed playing games on it.

In this modern age of gaming, the gaming experience on Xbox this year soured somewhat and there were changes made on Xbox Game Pass (XGP) that I did not like. This year, it is retro gaming that I am enjoying on my Xbox Series X and the best 2024 experience I had was replaying and completing Grandia on it.

Also this year, I bought myself a physical copy of Atari 50: The Anniversary Celebration to add even more retro gaming fun on my Xbox Series X and it has been an enjoyable experience so far. There is absolutely nothing like replaying the Atari 2600 games I enjoyed plus being able to play other games released on other Atari consoles I never had. I also love the fact that the collection (you can by the physical Xbox copy by clicking here) also has Atari’s own arcade games. This is truly a blast of retro gaming fun!

*From my play session of the arcade version of the classic Missile Command.*

*Thanks to the Atari 50: The Anniversary Celebration, I finally got to play the Cloak & Dagger arcade game that was featured in the 1984 movie.*

*Historical insight about the classic game Centipede.*

*Content from the arcade flyer of Missile Command now viewable in high-definition!*

Atari 50: The Anniversary Celebration is not just a collection of video games from the past. It has a stylish presentation that makes it an interactive museum which allows you to look at the arcade flyers, the print ads, the official artworks of games, historical highlights and most notably lots of videos showing interviews of surviving Atari creators/producers who reveal very important details about what they went through, what the company culture was like, and more.

Those who were interviewed include Nolan Bushnell (who established Atari, Inc.), David Crane, Jerry Jessop, Bill Rehbock, Owen Rubin, Allan Alcorn, Tod Frye, Wade Rosen, Eugene Jarvis, and Howard Scott Warshaw. These are the guys who not only established Atari as a major gaming industry leader but also laid the foundations of console gaming as a crucial part of home entertainment in general. Also discussed was Atari’s efforts of bringing their arcade games to the consoles at home.

Adding further insight to Atari’s history were video interviews of Ed Fries (a key figure behind the establishment of Xbox), Cliff Bleszinski (Gears of War trilogy) and Tim Schafer (Psychonauts games).

*My physical copy of Atari 50: The Anniversary Celebration which I enjoyed a lot on my Xbox Series X.*

If you are an Xbox Series X owner and you are passionate about retro gaming, I encourage you to go after Atari 50: The Anniversary Celebration while it is still available and you can order a physical copy by clicking https://www.amazon.com/Atari-50-Anniversary-Celebration-Xbox-X/dp/B0BB81M854/ref=sr_1_1?crid=3NGKBZ5ELWEMR&dib=eyJ2IjoiMSJ9.OaxQ6LwrFw8ugeckn5tgrkRkXnRxdqTsibdJxcSrPmD2KjKDq_bR4FE-ADmLqZX905jbSpfkzhRn1UgC-V2yOGYAGlZpzU6euxh2_FNFRYO2ZPfhhwTgMJTJq9qjrMNVwy2_jhwlxf4S9R0GQiGJe_dk0U9o-w1xKXKQ_bNbHN-QGyFXq8KBbwYDluM_pUGjkC-TFth7PX-IltiofdvAK0mSQ3rt9EQ5pa3mYjgWZjE.TAmL4QRUQgmoBpOLyGJYZN-LKOf47qyO3MwplApdC50&dib_tag=se&keywords=atari+50+xbox&qid=1728442894&sprefix=Atari+50+x%2Caps%2C420&sr=8-1

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Retro Gaming Ads Blast – Part 19

October 7, 2024September 19, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Vendetta UK and North American arcade flyers

*Vendetta arcade flyer for North America*

In 1991, Konami released the 2D side-scrolling beat-them-up game Vendetta in arcades around the world achieving commercial success. While it is hard to tell if the promotions helped the game commercially, there is no doubt that the arcade flyers for the North American and United Kingdom (UK) markets were indeed very eye-catching.

The North American Vendetta arcade flyer had a photographic approach showing models playing characters supposedly representing the Cobras gang and the Dead End gang. The display of wooden boxes and the rope was done to symbolize the rough city environments of the game. On the other hand, the UK arcade flyer has illustrated artwork that captured the look of the Cobras gang from the game.

2. Star Control II: The Ur-Quan Masters print ad

*This ad has great art that strongly emphasizes its science fiction concept.*

This print ad of Star Control II: The Ur-Quan Masters (PC version) really caught my attention when I read gaming magazines in the early 1990s. The painted artwork showing a human and a hideous alien in the background with a planet, space ships and space stations filling the rest of the space was very captivating to look at. So captivating, it enticed me to search for the game but our PC at home had really low specs. Strangely enough, I played another version of Star Control II on a rented 3DO Interactive Multiplayer console in 1995. For the newcomers reading this, the game was critically acclaimed and was declared as one of the very best PC games ever made. Enjoy looking at the print ad above.

3. Space Channel 5 print ad

*The visual style and character designs are the result of the game designer’s research that includes interviews with lots of young girls over their interests and tastes in video games.*

When Sega launched their Dreamcast console in Japan in late-1998, their financial health was already in a very bad state and the future looked grim. Even as they faced tremendous odds, Sega still went on to aggressively sell Dreamcast consoles with exclusive games and Space Channel 5 was one of them.

First released in Japan in 1999, Space Channel 5 was a musical, puzzle-oriented game that was the result of Tetsuya Mizuguchi’s work backed with research he did that included interviewing young girls to find out what their tastes in gaming are. The print ad showing the highly stylized protagonist Ulala and a few screenshots really caught the attention of gamers and kept the Dreamcast in their minds. While the game did not achieve commercial success as a Dreamcast-exclusive, Sega went on to release a version of Space Channel 5 on the PlayStation 2 console, plus sequels.

4. Cybernator print ad

*The mention of Terminator and RoboCop rivaled the artwork when it comes to grabbing people’s attention.*

I remember seeing the print ad of Konami’s Cybernator (Japanese title: Assault Suits Valken) in several comic books I read back in 1992. I never got to play it but the print ad’s artwork was memorable as I was fond of robots in anime, movies and video games back then. What was arguably the most memorable aspect of the print ad was the line that mentioned RoboCop and the Terminator in a comedic way. This is a creative way to market the game.

5. NBA Basketball 2000 print ad

*There were a lot more NBA video games back in the 1990s.*

NBA Basketball 2000 was one of those basketball videos games of the 1990s that was not published by EA Sports nor published by the other established game publishers like Sega, PlayStation and Konami. In fact, the one thing on the ad that caught my attention was Fox Sports Interactive which published some sports videos games during the decade. The print ad also served as a reminder that there were a lot more NBA video games for gamers to choose from during the 1990s.

6. Food Fight arcade flyers

*Food Fighter arcade flyer with illustrated artworks.*

*Food Fight arcade flyer with a photographic touch and actors.*

I never got to play the 1980s game Food Fight in the arcades nor did I ever had the opportunity to play it on Atari consoles and Xbox 360. Released in 1983 in the arcades by Atari, Food Fight was designed to allow players to control a character moving through a 2D field to consume an ice cream on a cone (placed on the opposite end of the field) before it melts while avoiding the chefs who are out to chase and block the player.

The arcade flyer with illustrated artwork on the characters interacting with the arcade machine is really amusing to look at. Equally amusing is the other arcade flyer that had a photographic approach showing two kids (one playing the arcade machine and the other about to throw a pie) and four chefs. Considering the nice visual concepts Atari came up with for the arcade flyers, Food Fight actually never became a commercial hit selling only a few thousand arcade units.

7. X-Kaliber 2097 print ad

*This print ad from the 1990s had a nice visual style.*

The Super Nintendo Entertainment System (SNES) had plenty of 2D side-scrolling adventure games and among them was X-Kaliber 2097 released by Activision (now a Microsoft-owned company and integral part of Xbox) in America in 1994. The game had a really interesting story concept about a chaotic far future society plagued by overwhelming crime and violence. The print ad showed a mild taste about the game’s concept and gameplay, but it was more effective when it comes to showing the formidable foes that await the playable protagonist Slash. This print appeared in several comic books I read and was eye-catching.

8. Jet Moto 3 print ad

*When was the last time the police caught you for over-speeding?*

This print ad for Jet Moto 3 had a clever concept of showing a police officer apprehending a jet biker for over-speeding. The visual presentation was done in photo-realistic fashion to make the sci-fi aspect of the video game look real. The ad made me interested enough to do some research of Jet Moto 3 a few months before finally buying it for my PlayStation console.

9. Wipeout 3 print ad

*Were you fond of futuristic racing and techno music back in 1999?*

Released in 1999, Wipeout 3 was one of those video games that showcased what the PlayStation (originally launched in Japan in 1994) could do in terms of visual fidelity, special effects and frame rates. The print ad, which had a radical visual concept emphasizing intensity and energy, had style listing down vertically the technical details of the game which required a close look in order to be read. With only two screenshots displayed, the ad makers smartly included the E3 acclaim of “Best Racing Game of E3” as well as the names of artists behind the game soundtrack on the lower-right corner. This print ad was cool and intriguing to look at.

10. Breath of Fire II print ad

*This was a good effort to lure American gamers to buy and play Breath of Fire II.*

When Breath of Fire II was released on the SNES in America in late 1995, Japanese role-playing games (JRPGs) were not yet wildly popular among American gamers. To grab the attention of gamers, Capcom and the ad makers came up with the eye-catching image of a sword and posted key questions to emphasize the fantasy aspect of Breath of Fire II. While the game received mixed reviews upon its North American release, Nintendo Power listed it as 171^st best game in its Top 200 Games chart published in 2006.

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Retro Gaming Ads Blast – Part 18 (Fighting Games Special)

September 23, 2024September 23, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – specifically about fighting games that were released in the 1990s. The said decade marked the time when Street Fighter II became a massive hit in the video arcades (and on game consoles) which sparked a wave of new fighting games from business competitors. In that same decade, 3D polygonal fighting games were also released which added greater choices of fighting games at the arcades and on game consoles that players could choose from.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Dead or Alive Japanese arcade flyer

*Dead or Alive was the start of new success that impacted the direction of Tecmo in the gaming industry.*

The above arcade flyer of Dead or Alive gave Japanese arcade operators and gamers a taste of what to expect with the game. While the screenshots showed some resemblance with what gamers saw in Virtua Fighter 2, the character designs Tecmo and its developers came up with were unique.

Before Dead or Alive was released in Japanese arcades in 1996, company Tecmo was in financial trouble and they asked Tomonobu Itagaki to make a fighting game similar to Sega’s polygonal blockbuster Virtua Fighter. A breakthrough for Tecmo happened when Sega announced they were licensing their Model 2 arcade to third-party companies which paved the way for Itagaki’s team to make Dead or Alive with it. The game became a big hit and it paved the way for Tecmo to release it on Sega Saturn and PlayStation, and the sequels that followed years later.

2. North American Soulcalibur Dreamcast version print ad

*Namco came up with a creative approach to emphasize heart-and-soul promoting their game and the Dreamcast.*

On September 9, 1999, Sega launched their Dreamcast console in America. With a gap of around ten months between the Japanese launch (November 1998) and the American launch, Sega had time to prepare Dreamcast’s release to American gamers with a huge lineup of games (both Sega’s games and from other publishers). Fortunately for Sega, they had Namco (their rival on arcade games) supporting their console.

Behind the scenes, Namco’s developers worked hard to not only port their arcade hit Soulcalibur to the Dreamcast, but to enhance the graphics using the console’s more advanced technology. The visual enhancements include rendering all of the games stages (and backgrounds) into full 3D polygonal environments. Namco also implemented different game modes and added even more content to ensure satisfaction to Dreamcast gamers.

The above 3-page print ad of Soulcalibur on Dreamcast was undeniably strategic and captivating to look at. The ad described the console as the heart, showed Soulcalibur character Mitsurugi (one of the game’s most popular characters) in the middle and then described the game (with 3 screenshots of game rendered with Dreamcast graphics) as the soul. It was a strong way to promote both the game and the console. In the years that followed, Soulcalibur grew into a popular fighting game franchise and the Dreamcast version will always be remembered as the crucial turning point.

3. X-Men: Children of the Atom arcade flyer

*Anyone who read lots of X-Men comic books in the 1990s should be able to tell which character was drawn by which artist.*

When Capcom first released X-Men: Children of the Atom in the arcades in the mid-1990s, I was surprised because I did not anticipate the day would come when the company behind Street Fighter II would actually make a 2D fighting game showcasing the Marvel’s mutants. Even more intriguing was the X-Men art Capcom used for the arcade flyer to promote the game. I recognize Jim Lee’s artworks of Magneto, Cyclops and Colossus. The art of Wolverine shown was drawn by Andy Kubert. It was a wise move for Capcom (with Marvel as a business partner) to use established X-Men comic book artworks instead of having their internal illustrator draw the characters. That being said, this arcade flyer still looks great and captivating to look at.

4. North American Ranma ½: Hard Battle print ad

*A print ad promoting the game while saving some space to promote the anime and comic books.*

By 1993, Street Fighter II and its upgraded follow-ups were wildly popular both in the arcades and on game consoles around the world. At the same time, there were many other 2D fighting games released to compete with and cash-in on Street Fighter II’s success. Believe it or not, the established anime franchise Ranma ½ saw a video game adaptation in the form of a 2D fighting game – Ranma ½: Hard Battle.

The North American print ad above published by DTMC (in cooperation with Viz Communications) promoted the game (one screenshot, the SNES game box and images of the characters as they appeared in the game) as well as Ranma ½ on anime videos and comic books. The way it was presented, the print ad promoted Ranma ½: Hard Battle without much heart nor passion.

5. Fatal Fury: King of Fighters arcade flyer

*An intriguing visual presentation on the front.*

*You get to know the characters and what the game features are.*

There is no doubt that Fatal Fury: King of Fighters is the most significant game that SNK made. Apart from being the company’s first fighting game for the Neo Geo system, it established the fictional “king of fighters” tournament that became the core concept for The King of Fighters series of games in the years that followed. Fatal Fury itself is notable for being designed by Takashi Nishiyama, a former Capcom employee who created the original Street Fighter game. What Nishiyama could not do with Street Fighter, he accomplished while making SNK’s fighting game. Compared with the combo-oriented approach of Street Fighter II, Fatal Fury was designed to emphasize the timing of special moves, confrontational play, cooperative play and the 3D-like spacing between characters (background row and foreground row in each stage) while telling a story in a solid way.

The above arcade flyer of Fatal Fury has this unique looking artwork on the front showing stylized rectangular shots of the major characters Terry Bogard, Andy Bogard and Joe Higashi. On the other side of the flyer are the details that emphasized the creative concept of the game, who the characters are and what they could expect with regards to gameplay features. This flyer is still captivating to look at and it could entice you to try playing the original Fatal Fury game before trying out the sequels and spin-offs.

6. Marvel vs. Capcom: Clash of Super Heroes arcade flyer

If there is anything that truly emphasizes the essence of a fictional crossover in terms of visuals, it’s the art that Capcom and Marvel agreed to for Marvel vs. Capcom: Clash of Superheroes which is evident on the front of the above arcade flyer. By looking at how the Marvel characters were drawn, it looks like someone at Capcom illustrated the artwork as the Capcom characters still maintained that particular art style seen in the artworks of the Japanese company’s other games like Street Fighter, Darkstalkers, Mega Man and Strider. Regardless, the artwork still is amusing to look at.

7. Art of Fighting arcade flyer

*The cast of characters showcased on the other side of the flyer.*

Following the success of Fatal Fury, SNK went on to release Art of Fighting in arcades in 1992 and it became successful enough for the company to make sequels. With regards to the realm of fantasy, Art of Fighting was part of the same fictional universe as Fatal Fury and The King of Fighters, and there were times when its own characters appeared in other SNK games.

Art of Fighting’s arcade flyer had an energetic visual concept on the front with a rectangular lightning portion on the left balanced with five screenshots of the game itself. Once you get to the other side of the flyer, you will see really nice art of the characters with Ryo Sakazaki and Robert Garcia as the most dominating figures. Sakazaki and Garcia are the major characters of the Art of Fighting series. This flyer confidently introduced the characters and succeeded in making them look interesting.

8. Fighter’s History arcade flyer and print ad

*Great looking front artwork showing the game’s characters, posing and some action.*

*If you look closely at the controls, you will see the six-button layout and functions which are the same with those used in Street Fighter II.*

*Data East offered two ways for gamers to enjoy Fighter’s History – pay a high price for the SNES version or gamers can go play the game in the arcade by dropping a few coins.*

In 1993, Data East released their fighting game Fighter’s History in the arcades around the world. Along the way, the company released their arcade flyer which had a very captivating art work on the front featuring their characters and some action. The other side of the flyer showed the technical details on how to play, how the control works and who the characters are. Fighter’s History was nicely received in the arcades and the success led Data East into porting the game for the Super Nintendo Entertainment System (SNES). If you look at the print ad above, you can see how clever Data East was promoting the SNES version of the game while keeping an image of the arcade machine which serves like a subtle reminder that the same game is still available in video arcades.

Shortly after the release of Fighter’s History in the arcades, there were gamers who noticed that it had certain visual and gameplay elements that made it so familiar with what Street Fighter II had. When Capcom became aware of the similarities, they sued Data East claiming that Fighter’s History was too similar to their game and that copyright infringement was committed. Capcom lost the case ultimately and Data East went on to release two more Fighter’s History games.

9. Virtua Fighter 3 arcade flyer

*Virtua Fighter 3 truly raised the standards for arcade game graphics back in 1996.*

When it comes to gaming innovation and standing out among the rest, Sega did exactly those when they released Virtua Fighter 3 in arcades in 1996 and it had the best-looking and really mind-blowing graphics at the time. Developed by AM2 (led by Yu Suzuki) on the very expensive Model 3 arcade hardware, Virtua Fighter 3 broke new ground on graphics as it moved over 1 million polygons per second, had highly detailed visuals on the characters and surroundings, realistic reflection effects, detailed shining, parallel lighting and high-specular Gouraud shading to name some. Even the characters’ eyes followed the opponent’s position.

The Virtua Fighter 3 arcade flyer showcased their reflective, metallic character Dural who in turn was part of the graphical showcase (emphasizing reflections, smooth animation and liquid metal effects) when the game was previewed in the 1996 AOU event in Japan. The words “The New Standard” written on the lower-left corner of the front of the flyer was justified and truthful.

10. Teenage Mutant Ninja Turtles: Tournament Fighters print ad

*This print ad had a nice visual presentation and was easily recognizable to the many TMNT fans.*

In 1989, the Teenage Mutant Ninja Turtles (TMNT) franchise made quite a splash on video games which is not surprising as the multimedia franchise was already a popular in the West. More video game adaptation of TMNT were released in the early 1990s providing fans and gamers a lot of fun gameplay at the arcades (click here) and on consoles. Konami had the video game rights of TMNT and in a clear response to the sudden popularity of fighting games, they released Teenage Mutant Ninja Turtles: Tournament Fighters on the most popular game consoles of the time achieving varying levels of success critically and commercially (note: the SNES version stood out as the best). This print ad of the fighting game was effective in visually promoting the three console versions and the displayed text contained enough information to lure the attention of both fans and gamers.

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Retro Gaming Ads Blast – Part 17

September 9, 2024July 18, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Sega Dreamcast launch print ads

*This cryptic Sega Dreamcast American launch print ad has an image that emphasized that gamers are being watched.*

*This one has an image emphasizing emotions, impulse and excitement.*

By the time Sega launched their Dreamcast console in Japan in late 1998, the company was already bleeding from back-to-back years of financial losses. The Dreamcast was their big bet to regain the trust of consumers and business partners, to sell a lot of consoles and games, and somehow survive.

For the North American Dreamcast launch, Sega of America organized an intriguing series of ads emphasizing the September 9, 1999 launch date in very stylized and cryptic ways. As seen in the two selected ads above, the Dreamcast name was not even mentioned but the console’s trademark swirl was present. Anyone who was obsessed with video games – even if one was not a Sega fan – could tell that the print ads made clear that the Dreamcast was going to launch in America. Ultimately, Sega sold roughly $98 million worth of Dreamcast consoles, games and peripherals in the first 24 hours in America.

2. Point Blank 2 print ad

*This ad appeared in comic books and magazines.*

When Namco released the first Point Blank game, it was commercial successful in both arcades and on the PlayStation console in different parts of the world. To keep on succeeding, Namco made the sequel Point Blank 2 and their confidence in it was made clear with the above PlayStation version print ad that promised it to be multiplayer-oriented and ensure enough content to give players sufficient bouts of fun whichever game mode they pick. The ad’s image of the lady with a gun (Namco’s Guncon peripheral) and the animal trophies were done with humor in mind.

3. Pac-Man arcade flyers

*This ad showed that arcade operators can choose which type of machine of Pac-Man they could order.*

*Midway issued this flyer when Pac-Man was already successful.*

In 1980, Namco released Pac-Man in Japanese arcades and it became a big hit in a short span of time. This prompted them to bring the game overseas, especially in America which already had a growing arcade market. In November that year, Namco brought Pac-Man and their other arcade game Rally-X game to a tradeshow and only got mild attention from attendees and distributors. After being turned down by Atari, Namco signed a contract with Midway to distribute Pac-Man and Rally-X in America, and they were formally released the following month.

Upon release, Pac-Man became a strong attraction in American arcades with weekly sales surpassing $8 million per week. When it comes to the presentation, Midway’s arcade flyers above gave arcade operators and gamers a clear view that Pac-Man is fun and available in three physical units (emphasized in the first flyer) and that it made a positive commercial impact (emphasized in the 2^ndflyer). Ultimately, Midway went on to sell over 100,000 Pac-Man arcade units resulting in a massive gross of over $1 billion in quarters (coins of twenty-five cents in American currency).

4. Silent Hill print ad

*A clear atmosphere of psychological horror in this ad.*

Made by a certain team within Konami, Silent Hill on PlayStation turned out to be a surprising and intriguing hit game in 1999. It was a polygonal survival horror game that drew a few comparisons with Capcom’s Resident Evil but ultimately stood out with its gameplay features and psychological horror concept.

The people at Konami must have anticipated that gamers in America would be attracted by the game so they came up with the creepy print ad above which promoted the game with a clear touch of psychological horror. If you look closely, the 2^nd screenshot (in the middle) even showed blood in digital form. This Silent Hill print ad was clearly aimed at adult gamers and PlayStation gamers who craved for more horror gaming.

5. Tomorrow Never Dies game print ad

*The use of the image of Pierce Brosnan as James Bond in this print ad was the right move to inform readers that the 1997 movie’s video game was coming out.*

Believe it or not, there was indeed a video game adaptation of Tomorrow Never Dies (1997) and the weird thing was that it was released for PlayStation in November 1999. In fact, the game was released eight days after the American premiere of the James Bond film The World is Not Enough (1999). The game development was unusually long and the release was delayed several times going into 1999.

To really capture the attention of James Bond fans and gamers, MGM Interactive and Electronic Arts (the co-publishers of the game) came up with a Tomorrow Never Dies game print ad showcasing Pierce Brosnan as the iconic Agent 007 in a dominant fashion leaving a minor space for the text description, two screenshots and other details displayed. While some people might look at the ad as an act of desperation to sell the long-delayed game, I find it eye-catching and engaging to look at. It also was a lively reminder back then that Brosnan was James Bond of the 1990s.

6. Wipeout 64 print ad

*This is still cool and sleek to look at.*

Wipeout, the series best known for its very futuristic portrayal of high-speed anti-gravity racing, showcase of dynamic visuals and the use electronic dance music, made its way to the Nintendo 64 console with Wipeout 64. This 1998 release was significant because at that time developer Psygnosis was already owned by Sony and most Wipeout games of the decade were released on PlayStation. Wipeout 64 was released before the PlayStation-exclusive Wipeout 3 came out.

The above print ad had this very sleek display of two anti-gravity racers moving at high speed and on the side are five screenshots showing what the game looked like on the N64. If you look very closely, one of them shows the 4-player split-screen mode identified with the Nintendo 64’s capabilities. Overall, the Wipeout 64 print ad captured the vibe of the Wipeout series and remains very cool to look at.

7. Ehrgeiz print ad

*You want a 3D polygonal fighting game that has Final Fantasy 7 characters in it? Ehrgeiz was the answer.*

In 1999, the landscape of gaming really changed. More gamers played 3D polygonal fighting games over the 2D fighting games, and demand for Final Fantasy and Japanese role-playing games (JRPGs) were in high demand in the West arguably because of the massive commercial success of Final Fantasy VII on PlayStation. That being said, Squaresoft released their own 3D polygonal fighting game that had Final Fantasy VII characters in it – Ehrgeiz.

After achieving success in the arcades, Squaresoft brought Ehrgeiz to PlayStation in America in 1999. Unsurprisingly, the print ad had Final Fantasy VII protagonist Cloud and his signature sword in a prominent position which was obviously done to attract the millions of FFVII for potential sales. The screenshots on the ad were presented not for showing off but to give readers a clear view of what kind of gaming experiences they could expect. Ehrgeiz on console even had a standalone RPG mode.

8. Driver print ad

*The art used for the muscle car and the police car was a tribute to the car chases of movies from long ago.*

Even before it was released on PlayStation and PC in 1999, publisher GT Interactive knew they had something big for gamers to engage with. That game was Driver and developer Reflections Interactive made it with a lot of inspiration taken from cinematic car chases. This particular ad emphasized car chases, the exploration of four real-life cities in digital form, and engaging in a variety of missions. As it successfully delivered what it promised, Driver went on to become a big commercial success on PlayStation and PC, and spawned sequels in the years that followed.

9. Eidos Interactive games print ad

*From the time when Eidos Interactive was at the top of its game and Lara Croft was its most popular character.*

By the end of the 1990s, Eidos Interactive became a major game publisher which is the result of the massive success they achieved with the Tomb Raider games which collective sold many millions of copies worldwide.

Along the way, they acquired developer Crystal Dynamics which was already a prolific team with many games released and new projects in development. Under Eidos’ banner, Crystal Dynamics went on to release Gex 3: Deep Cover Gecko and Legacy of Kain: Soul Reaver in 1999. That being said, this print ad shows the ambitious offers Eidos Interactive had with the Tomb Raider, Gex and Legacy of Kain franchises. It is a reflection about success and confidence about the future of video games.

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Retro Gaming Ads Blast – Part 16

August 26, 2024July 9, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. A-Jax North American arcade flyer

*Another one of Konami’s arcade flyers showing a pretty fashion model with a touch of militarism.*

A-Jax (also referred to as Ajax) is another one of the many military themed games Konami released for the arcades in the 1980s. It was a 2D vertically scrolling shooter in which players use aircrafts to shoot enemies both in the air and on the ground. The game was a hit in Japanese arcades and Konami came up with the North American arcade flyer showing three screenshots, an archive footage shot of a military helicopter and a sexy lady (with a light military look) with a machine gun. The style of presentation was similar in style with the North American arcade flyers of Contra and M.I.A.: Missing in Action.

2. The Combatribes print ad

*The short comic book approach was used to emphasize the setting and concept of the video game.*

Technos, the Japanese company behind the wildly popular Double Dragon games franchise, proved to be successful with the arcade release of The Combatribes. In an attempt to keep the wave of success moving, Technos released The Combatribes on the Super Nintendo Entertainment System (SNES) in 1992 and someone involved with the North American marketing came up with the idea of creating a comic book-style presentation for the print ad. Creatively speaking, the comic book approach was done to emphasize the story and visual concepts of the game, and entice readers to play it. By today’s standards of video game marketing, this print ad’s approach is both unusual and notable.

3. Dead or Alive 2 Dreamcast port print ad

*This was a wide print ad that appeared on magazines and it sure was eye-catching. It was an effective way to promote the game and inform people of the Sega Dreamcast’s presence in the market.*

When Dead or Alive 2 was released in the arcades in 1999, a lot of gamers were astounded by it as developer Team Ninja (led by Tomonobu Itagaki) made it much bigger and a lot better than its 1996 predecessor. Team Ninja really went all out making the sequel utilizing Sega’s NAOMI arcade technology, inviting martial artists to do motion-capture, and having a very ambitious game design. Since the game was developed with the NAOMI hardware, porting the game for the Sega Dreamcast was reportedly convenient and smooth for the developers who went on to add more gameplay features and modes. Publisher Tecmo came up with this wide print ad (promoting the Dreamcast release) showcasing three characters, six screenshots and text descriptions emphasizing the universal acclaim the game received. The promotional approach was simple yet effective.

4. Jet Moto (PC version) print ad

In November 1996, the futuristic all-terrain hoverbikes racing game Jet Moto was released on the PlayStation which went on to sell well and attract mostly positive reviews. Sony Computer Entertainment eventually released a version of the game for the personal computer (PC) in November 1997. As seen in the above print ad, the network play option and compatibility with Direct3D video accelerators were emphasized as such features resonated with the interests of PC gamers of the era. This print ad showed how willing Sony was to release PlayStation hits on PC back then.

5. Elevator Action Returns Japanese arcade flyer

When Taito released Elevator Action Returns (also titled as Elevator Action II in other nations) in the arcades in 1994, it became a hit as gamers enjoyed its action-packed gameplay, ambitious 2D visual presentation and varied level designs that clearly went beyond its 1983 predecessor. The front of the Japanese arcade flyer has really nice art showing the three playable protagonists on an elevator on their way to do their mission. The back of the flyer shows screenshots (which emphasized the varied level designs), text descriptions explaining how the game played (English version printed), and what the features are. Another text description confirmed that terrorists are the antagonists that players will be dealing with which was reflective of the rise of Islamic terrorism in the 1990s. Oh yes, if you look closely you will the word “item” misspelled as “items”.

6. Sunset Riders print ads

*The Sunset Riders arcade machine, the SNES version, screenshots and a can of pork-and-beans on this ad.*

*This print ad appeared in some comic books I read long ago.*

After enjoying a lot of success in the arcades with their 1991 game Sunset Riders, Konami went on to release ports of it to the Sega Genesis in 1992 and the Super Nintendo Entertainment System (SNES) in 1993. With regards to conversions and procedural/artistic changes between the arcade and console ports, the SNES version had few changes implemented compared to the one released on the Genesis. As seen in one of the print ads of Sunset Riders on SNES, it came with 7 arcade levels, 2-player mode and additional shooter stages. What the print ads did not reveal were notable replacements of specific characters in key parts of the game such as the dynamite-tossing female bandits getting replaced by male bandits, North American Indian villains getting replaced with outlaws, etc.

7. Jackal Japanese arcade flyer

*Whoever was the artist Konami hired truly delivered great-looking art!*

Konami’s military themed game Jackal (Japanese title: Tokushu Butai Jackal) debuted in Japanese arcades in October 1986 and became a hit. The Japanese market arcade flyer had great looking artwork on the front that strongly emphasized the very concept of the game (players move military jeeps to shoot at enemies as they move into enemy territory). One of the characters (the one wearing the red beret) somewhat resembles the late Sean Connery which only shows that someone within Konami’s development team took inspiration from movies. This arcade flyer’s front still looks great.

8. Aliens North American arcade flyer

*A good amount of effort was done to truly capture Aliens’ concept using hired models (as Ripley and Newt), a Xenomorph physical model and a suitable background.*

*The key details presented on the rear of the flyer. The Xenomorph’s presence adds tension.*

In 1990, Konami released their ambitious arcade game Aliens which was loosely based on the 1986 movie that starred Sigourney Weaver and was directed by James Cameron. As Konami’s Aliens license was only temporary and the movie was so highly regarded, the Japanese company’s marketing team really had to exert extra effort to truly capture the film’s sci-fi horror concept in order to make a strong presentation towards arcade operators and their paying customers (the gamers).

Apart from showing screenshots on the front, the creative team hired a blonde model as Ellen Ripley holding a gun and a young girl as the character Newt, and have them pose convincingly in front of a Xenomorph model (darkened in the foreground). On the back of the flyer, the team heavily revealed the details using the text description to emphasize the gaming experience and story concept. The technical details, meanwhile, were presented in simplistic, easy-to-follow fashion. Aliens was a smash hit in the arcades and there are long-time gamers who regard it as one of the best game adaptations of the 1986 movie. This arcade flyer is a strong reminder that the featured game was never ever ported to any game console nor to any personal computer.

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Retro Gaming Ads Blast – Part 15

August 12, 2024August 15, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. X-COM: UFO Defense print ad

*While there were no screenshots of the game for PlayStation, the art here was enough to catch your attention.*

Back in 1994, X-COM: UFO Defense (original European title: UFO: Enemy Unknown) became an unexpected hit with PC gamers as it gathered lots of positive reviews from the critics and sold a lot on the PC DOS (disk operating system) format. In an obvious attempt to continue the commercial success, a port of the game was released for the PlayStation console in 1995. Publisher MicroProse and its marketing partners came up with this eye-catching print ad to promote the PlayStation version. While no screenshots were shown, the artwork used turned out to be effective in catching attention while emphasizing the sci-fi concept of the game.

2. Star Command print ad

*Long before Starfield, there was Star Command.*

Way back in 1988, I first saw my friends play the sci-fi role-playing game (sci-fi RPG) Star Command on the PC DOS format. A short time later, I played the game on our home computer and finished the single-player campaign. This print ad, which has lots of descriptive text, has a strong visual presentation that entices players to play the game and discover the vast amount of content (space travel, missions, battles, encounters with aliens) that the game developers prepared. For its time, the Star Command print ad was captivating to look at.

3. The Daedalus Encounter print ad

*This print ad was an attempt to catch the attention of both gamers and people who want to watch live-action spectacle.*

Released on PC, Macintosh and the 3DO game console in 1995, The Daedalus Encounter was a sci-fi video game that worked as an interactive movie (with puzzles) starring Tia Carrere. To promote the 3DO version, publisher Panasonic came up with an ad that emphasized the sci-fi concept and the cinematic experience (including a few stills of cutscenes) leaving little room about how the game plays. Take note that this game was released at a time when the CD-ROM format started gaining popularity as a reliable optic media format which opened opportunities for game companies to include full-motion videos.

4. Gradius Japanese arcade flyer

*The original Gradius has always been fun to play and the enjoyment also made it on game consoles as more games were released.*

Still on the realm of sci-fi, Konami launched their 2D side-scrolling shooter Gradius in the arcades in Japan in 1985. The arcade flyer here used a huge amount of space for the game’s official artwork which is very captivating to look at as it clearly emphasized the sci-fi concept. On the side are five screenshots that tell gamers what to expect when playing. The promotions paid off nicely for Konami as Gradius became an instant hit in Japanese arcades and eventually found strong commercial success in the arcades in Europe and America. By today’s standards, this game is a classic and the Gradius game franchise has produced several sequels and spin-offs released on multiple platforms.

5. Super Cobra print ad

*This ad I saw while reading comic books long ago. The game itself was fun.*

Here is a game I played on the Atari 2600 over forty years ago. Super Cobra was a 2D side-scrolling game in which players control an armed helicopter that has to move from left to right, attacking enemies, and avoiding enemy projectiles while maintaining the fuel supply. This ad, which appeared on some comic books I read, utilized the game art that was used on the box cover although the single screenshot displayed looks exaggerated when compared to what I saw and played.

6. Destruction Derby print ad

*The Destruction Derby print ad that had no screenshots of the game.*

In 1995, Sony launched the PlayStation console in America and in Europe. In Europe, publisher Psygnosis promoted their ambitious game Destruction Derby (a 3D polygonal racing game that emphasized vehicular damage) for both PlayStation and the PC that same year. As this Destruction Derby print ad did not show any screenshots, Psygnosis and their marketing team or partner decided to pounce on positive gaming media quotes and the sexy model to promote their game. Their marketing move paid off nicely as over a million copies of Destruction Derby were sold by August 1996.

7. Virtua Cop 2 print ad

*A lot of people found this Virtua Cop 2 print ad looking very weird.*

When Sega of Japan forced its American division to launch the Sega Saturn console in the United States in 1995 without any pre-release marketing, it resulted in a series of disappointments that include low sales, too few games launched and strained ties with their business partners. In 1996, Sega started to become more aggressive to sell more Saturn units and more 1^st party exclusive games such as Virtua Cop 2 (for the Saturn) which itself was a big hit arcade hit. As the company clearly aimed to make the console version of Virtua Cop 2 a hit, they approved this print ad which had a very intriguing visual concept showing video game images reflected on the glasses on the police man. As Virtua Cop 2 required a light-gun peripheral to be played accurately like in the arcade, this print ad utilized very little space for the Sega Saturn Stunner.

8. Contra: Legacy of War print ad

*The print ad of Contra: Legacy of War.*

When I first heard that a brand new game of Contra would be released on the still-new PlayStation and Sega Saturn in the mid-1990s, I was excited as I always enjoyed the original game I played on the Family Computer. This print ad of Contra: Legacy of War brought my excitement way down as it showed that the game no longer utilized the 2D side-scrolling design and came up with a design that emphasized 3-dimensional environments and polygons. The change in design was too alienating for me as all the previous Contra games had the 2D side-scrolling format as the main designs (leaving little room for the occasional sprite-scaling 3D sequences in some games). I finally played Contra: Legacy of War on PlayStation on November 1996 and it was a huge letdown!

9. Out Run arcade flyers

*Sega Out Run arcade machines in different forms.*

*This Out Run flyer really has nice art.*

In the history of arcade games, Sega’s Out Run was a massive success not only in Japan but also in America and Europe. Designed by Yu Suzuki (Virtua Fighter, Shenmue), Out Run was a pseudo-3D driving game in which players get to drive a Ferrari Testarossa convertible (which is always visible to the player) from one scenic destination to the next avoiding traffic as much as possible. This was indeed a labor of love on the part of Yu Suzuki who himself spent time in Europe to gain inspiration on designing the game. As Out Run was a hit, Sega made different types of machines of the game that arcade operators can choose from depending on how much space their respective arcades have left and how the local players prefer to play it. It should be noted that in one of the flyers above, the original sound track was promoted as well.

10. Hook SNES version print ad

*If you look closely at the SNES box front cover art, you will notice that Peter Pan and Captain Hook looking nothing like the actors who portrayed them in Steven Spielberg’s movie.*

In late-1991, Steven Spielberg’s movie Hook was released in cinemas and revived public interest in the fairy tale of Peter Pan. Typical of the entertainment business of the time, video games based on the movie were released on different platforms in 1992 and among them was a version on the Super Nintendo Entertainment System (SNES). Apart from showing the game’s box, the print ad of Hook on SNES cleverly included positive quotes from GamePro, Game Players Nintendo Guide and the Super NES Buyer’s Guide to convince readers that the game is worth their time.

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Retro Gaming Ads Blast – Part 14

July 29, 2024June 7, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Lufia & The Fortress of Doom for Sega Genesis print ad

*Considering the eventual scrapping of the Sega Genesis port of Lufia & The Fortress of Doom, this old print ad might as well serve like a tomb stone.*

I want to start with this mostly black print ad about the Japanese role-playing game (JRPG) Lufia & The Fortress of Doom coming to the Sega Genesis console. This game was released on the Super Nintendo Entertainment System (SNES) in America and on the Super Famicom in Japan in 1993 and achieved commercial success for the Japan-based publisher Taito. In an attempt to keep on building up the success, a port of the game for the Sega Genesis (Sega Megadrive in other countries) was announced but ultimately it got canceled. It should be noted that Taito’s American division close down in 1995 and the sequel Lufia II: Rise of the Sinistrals was released in America by a different publisher. That being said, this particular print ad is a sad reminder of a broken promise for Sega Genesis gamers as well as Lufia and JRPG fans who wanted to play the 1993 RPG on a different console.

2. Cloak & Dagger arcade flyer

*The front of the arcade flyer. There is even a mention of the Cloak & Dagger movie.*

*Details of the game explained with arcade operators in mind. I find it odd that there is a vacant amount of blank space on this side of the flyer.*

Cloak & Dagger, the Atari arcade game that appeared in the 1984 movie of the same name (read my retro movie review by clicking here), has always been an arcade conversion kit as this arcade flyer showed. For the newcomers reading this, an arcade conversion kit allows the arcade operator to replace an old game without having to buy a brand-new arcade machine. Very cleverly, Atari targeted arcade machines of Robotron: 2084, Defender, Stargate and Joust (all were from the competitor Williams Electronics) with Cloak & Dagger. The Cloak & Dagger flyer’s front shows a picture of the pieces of hardware (for insertion into the arcade cabinet plus some physical adjustments) plus decorations for the exterior of the arcade cabinet. The other side of the flyer contains the technical details that make it convenient for arcade operators to understand on how to convert the older games (limited to the above-mentioned Williams games).

3. NBA Live 95 for Sega Genesis print ad

*This print ad is still exciting to look at, especially when you are still passionate with basketball.*

Back in late 1994, Electronic Arts (EA) revamped their NBA-licensed basketball game franchise with NBA Live 95 which came with a major game redesign that includes the isometric on-court perspective, T-meter for free throw shooting and more. NBA Live 95 was also the first entry of the NBA Live franchise and brand which lasted for decades. This print ad of the Sega Genesis version of NBA Live 95 has the clever display of several screenshots along with pics of the shot clock emphasizing suspense. The basketball action images themselves are not only eye-catching but strong enough to get gamers excited. This is still a solid print ad to look at.

4. X-Men: Mutant Apocalypse print ad

If there is anything significant about X-Men: Mutant Apocalypse, it is the fact that it was Capcom’s first-ever X-Men-based production that was also released a month before their own hit arcade game X-Men: Children of the Atom came out. Setting aside Capcom’s involvement, this game contains notable elements from the comic books that strongly resonated with dedicated X-Men fans. Apart from the two screenshots and the game box cover, this print ad has X-Men artwork by Andy Kubert who already was the regular artist of the X-Men monthly series.

5. Space Ace multi-platform print ad

*Anyone who is a fan of Don Bluth’s works in animation should be able to recognize the art style of this ad.*

First released in the mid-1980s, Space Ace was a LaserDisc video game that was designed and produced by the legendary animator Don Bluth (An American Tail, The Land Before Time, Anastasia). After achieving success in the arcades, new versions of Space Ace were subsequently released on many other platforms, including the consoles and computers that used disc drives in the mid-1990s which this print ad emphasized. By looking at the lower part of the print ad, you will see Sega CD, 3DO, Macintosh and PC as targeted platforms. The most notable visual feature of the ad was, unsurprisingly, official art of Space Ace.

6. BurgerTime arcade flyer

*The front of this flyer could make you crave for burgers.*

*The technical and creative details on the rear of the flyer.*

Bally/Midway came up with this arcade flyer of BurgerTime which itself went on to become a beloved classic game. The front showed a very enticing looking hamburger that looked like it could fill a person’s belly and tingle his or her taste buds. Then they showed the hand-drawn in-game characters looking like they really are interacting with the hamburger. The back of the flyer shows details that emphasize what the game is about, why it could be a fun arcade addition and what the specs are. This is an engaging arcade flyer.

7. NCAA Final Four Basketball print ad

*Do you know anyone who played this college basketball video game?*

If there is anything notable about video gaming in the 1990s that is missing today, that would be the presence of multiple basketball video games released by different game publishers. Along the way, there were some college basketball video games such as NCAA Final Four Basketball developed by Bitmasters and published by Mindscape. This print ad had enough screenshots to show what the game looked like and how it played. The ad also mentioned that the game had 64 real NCAA teams and logos as well. This 1994 video game did not have a strong reception from game critics although it received a very high rating by GamePro magazine. NCAA Final Four Basketball has long been forgotten.

8. Indiana Jones’ Greatest Adventures print ad

*An eye-catching print ad from a more memorable time when the Indiana Jones franchise was still under the full control of George Lucas and his enterprise.*

Indiana Jones’ Greatest Adventures was an ambitious 2D side-scrolling adventure game that also served as an adaptation of the first three Indiana Jones movies (1981-1989) of Steven Spielberg and George Lucas. Like the Super Star Wars trilogy of games that preceded, this one was a challenging and lengthy game filled with lots of action. This print ad only showed Indy’s whip and hat but the screenshots, the text description and the game box cover (which has a young Harrison Ford as the iconic Jones) were more than enough to convince viewers that this was an Indiana Jones game.

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