print ads – Page 3 – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 13

July 15, 2024June 4, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Japanese Contra arcade flyer

*The front of the Japanese arcade flyer of Contra.*

As mentioned before, Konami’s long-running Contra games franchise first started in the arcades in Japan. As seen in the Japanese arcade flyer, it was clear that the company not only had a clear vision of Contra’s visual concepts but also was pretty organized with explaining lots of details (examples: the 8-direction controls, types of weapons or ammunition available, level design differences) that both players and arcade operators can learn from. If you look closely at the rear of the flyer, you will see the two characters already identified as Lance and Bill which clearly showed the Japanese creators had the creative details really organized.

2. Virtual Bart print ad

*Anyone who loved The Simpsons would easily recognize the characters of this print ad.*

Decades ago, The Simpsons made big waves on television and quickly emerged as a fine addition to American pop culture. That being said, it was not surprising at all that video games based on the show got made and Virtual Bart was one of them. This Virtual Bart print ad appeared in some comic books I read in 1994 and the ad makers made efficient use of the single-page layout showing that the game was not a mere 2D side-scroller as its concept emphasized Bart Simpson’s virtual reality escapades. This game, which had mini-games and different gameplay styles, received review scores ranging from negative to positive.

3. Wild Arms 2 print ad

*This is NOT an effective way to promote a video game.*

Now this is one of the most weird and the most uninteresting game print ads of the 1990s. For the newcomers reading this, Wild Arms 2 was a sequel to the 1997 hit game Wild Arms released on the original PlayStation console. Due to the 1997 game’s success, a fan base of Wild Arms was established and the 1999 sequel was anticipated by the fans. In a very odd and illogical move, Sony Computer Entertainment came up with the Times Square setting for Wild Arms 2’s North American print ad and because they allowed so much other text and images (appearing as billboard ads) on the buildings in the background, details about the game itself got overshadowed. By simply looking at this print ad, it is simply too easy to overlook Wild Arms 2 as the featured game. Can you see the references to Wild Arms 2 here?

4. RollerGames arcade flyer

*Pretty ladies posing on the front of the flyer.*

*Clearly the details were prepared with arcade operators in mind.*

Based on the competition-oriented TV show, the RollerGames arcade game from Konami was both unique and fun to play. As with their other arcade flyers, Konami hired models to emphasize RollerGames’ core concept by appearing in full costume (as roller-skating participants), and then inserted screenshots of the game. The rear of the flyer had the technical details in simplistic fashion and they were clearly written with arcade operators in mind. The 3-paragraph text descriptions emphasized what players could expect, what options are available and how the game connects with the TV program it was based on.

5. The Jetsons: Invasion of the Planet Pirates print ad

Based on the animated series, The Jetsons: Invasion of the Planet Pirates was released on the Super Nintendo Entertainment System (SNES) in America as well as on the Super Famicom in Japan in the mid-1990s. This game’s print ad had eye-catching artwork, carefully laid down key details (including the promise of cartoon quality graphics) and showed a few screenshots. The game attracted mixed reviews from critics and I don’t know any fellow gamer who played it.

6. Sega Saturn games print ad

*An aggressive single-page ad promoting the exclusive games on Sega Saturn.*

If you are a game console manufacturer that also owns several game development teams, you really have to promote your hardware and software aggressively. This is exactly what Sega did in the North American market sometime after the embarrassing launch of the Saturn console there. As seen in this print ad, Sega aggressively promoted their Saturn-exclusive games – including their juggernaut Virtua Fighter 2 – to make it clear to their fans (and Saturn console owners) that they are focused to entertain them. The ad also served as Sega’s effort to lure in new gamers and potential Saturn owners given the fact that Virtua Fighter 2, Virtua Cop and Sega Rally Championship were already big arcade hits. As history turned out, the Saturn ended up a commercial disappointment in America but still succeeded in Japan.

7. Galaxian arcade flyer

*Have you ever played Galaxian in the arcades?*

In September 1979, Namco released Galaxian in the arcades in Japan and it became a big hit there eventually finishing as the nation’s 2^nd highest-earning arcade game of the year. Before the year even ended, Namco approached Midway of releasing Galaxian outside of Japan and this led to the game appearing in American arcades in November. Unsurprisingly, Galaxian drew lots of American players and their money which really helped Midway selling 50,000 arcade units in a few years’ time. This arcade flyer from Midway clearly showed what the Galaxian arcade unit looked like and how the controls were physically set up. I like the way the details and images were organized and how the limited page space was put to good use.

8. Heavy Barrel print ad

*A really eye-catching and amusing print ad to look at.*

Originally released in the arcades by Data East, Heavy Barrel was released on the Nintendo Entertainment System (NES) in 1990. Similar with Contra and Jackal, this game had a strong military theme and shooting-oriented gameplay complete with missions that instantly reminded players about war. The military aesthetic and the showing of guns are easily the most eye-catching part of this print ad geared towards the NES userbase which had lots of young children among the players. To say the least, Heavy Barrel’s print ad was entertaining to look at.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 11

June 17, 2024May 17, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. M.I.A.: Missing in Action arcade flyer

*This is an effective way of catching the attention of both players and arcade operators. I can imagine the woke, the SJWs and rabid feminists getting easily offended by this.*

Konami was a very prominent producer of games back in the 1980s. Not only did the company produce high-quality and enjoyable military-themed games on consoles and computers, Konami also made its presence felt in the highly competitive sector of arcade games. In 1989, they released the arcade conversion kit of M.I.A.: Missing in Action and this flyer is the best know promotion of it. M.I.A.: Missing in Action is the follow-up to Konami’s hit game Rush’n Attack.

Visually, the flyer’s display of four screenshots combined with a dominating photographic image of prisoners of war (POWs) getting delightfully released by an attractive female Rambo-type rescuer were designed to catch the attention of young adult and adult gamers. The text descriptions (note: there were more details on the back of the flyer), however, were geared towards arcade operators who were looking for new games to acquire without the hassle of having to buy an entire arcade cabinet. That being said, this flyer was a clever way to appeal to arcade operators and the people who love playing arcade games.

2. Fonz arcade flyer

*Simplistic yet effective to look at. If you are an arcade operator, this flyer conveniently has key information displayed.*

Believe it or not, Sega was already active in arcade games way back in the 1970s. In this particular flyer, Sega’s arcade game Fonz (also called Moto-Cross, Man T.T.) offered players the unique experience of driving a digital vehicle using actual handlebars on the machine that were meant to create an immersive and realistic feel. If you look closely, the flyer has lots of details written with arcade operators and players in mind.

3. Haunted Castle arcade flyer

*Indeed, this game is part of the Castlevania game franchise. It was one of the first Castlevania games released for arcades.*

Arguably, Konami is best known for the Castlevania game series which covered handheld gaming devices, personal computers, video game consoles and even arcades. Haunted Castle (Japanese title: Akumajō Dracula) is the 2^nd arcade game of the Castlevania franchise and it is not a port of any console game. Like the arcade flyer of M.I.A.: Missing in Action, this one was crafted to lure the attention (and money) of arcade operators looking for conversion kits to replace their old games. The visual presentation is eye-catching and even though the Castlevania brand was nowhere to be seen, Castlevania fans could tell this this arcade offering was part of their favorite game franchise.

4. The Super Dimension Fortress Macross: Do You Remember Love? flyer and poster

*The poster promoting the release of the game for Sega Saturn in Japan.*

*The flyer promoting the Sega Saturn game’s 1997 release as well as the 15th anniversary of Macross.*

In 1997, the 15^th anniversary of the Macross multimedia franchise was celebrated in Japan and among the highlights was the release of The Super Dimension Fortress Macross: Do You Remember Love? on the Sega Saturn. To promote the game and the franchise itself, lots of flyers and posters were released in Japan. If you look at the illustrated images on the promotional materials closely, you will realize that they are not from the original 1982-83 Macross anime TV series but rather from the The Super Dimension Fortress Macross: Do You Remember Love? animated movie of 1984 (read my retro movie review by clicking here).

While it might be baffling to some as to why the original anime TV series was not used as the source material for the 15^th anniversary celebration through gaming, the 1984 anime feature film was actually more adaptable for a video game project (read my retro review by clicking here). It is so obvious, you just have to ask yourselves this question – how can the game developers compress the entire concepts of the 36-episode Macross anime series into one game while ensuring fun gameplay? Regardless, the game was a lot of fun to play and I enjoyed playing the PlayStation version in 1999.

5. Venom/Spider-Man: Separation Anxiety print ad

*A clear effort to sell the game to gamers as well as fans of Spider-Man and Venom.*

In 1994, Acclaim released Spider-Man and Venom: Maximum Carnage (based on the 1993 comic book storyline Maximum Carnage) on Super Nintendo Entertainment System (SNES) and Sega Genesis ultimately becoming popular with comic book fans and gamers who enjoyed sidescrolling beat-them-up games.

Subsequently, Acclaim and develop Software Creations reunited to release the sequel Venom/Spider-Man: Separation Anxiety a year later on the two leading 16-bit consoles as well as on personal computer (PC). If there is anything notable about this eye-catching print ad, it is the fact that its visual presentation (with graphics on-par with the previous year’s game) cleverly hides the fact that it did not have much new to offer gamers with regards to gameplay and story cutscenes (which the previous game prominently had). Eventually, this game attracted weaker reviews from game critics and has since been forgotten.

6. Tecmo Super Bowl SNES print ad

*From the time when Tecmo was still a strong producer of sports video games.*

In 1991, Tecmo Super Bowl was released on the aging Nintendo Entertainment System (NES) and because its game design greatly entertained gamers, it became a tremendous commercial success. Not even the very high launch price of $54.99 stopped it from selling a lot.

To keep the commercial success and public interest going, Tecmo announced a new version of the game for the more powerful SNES console with the simple title of Tecmo Super Bowl. If you look closely at the print ad, you will notice that gameplay screenshots were not used at all. Instead, they showed images of the nicely illustrated art works they prepared as eye candy for the game with the intention of making it look cinematic. This is very curious because gameplay itself was the main selling factor of the NES version of Tecmo Super Bowl. I can only guess that Tecmo was not ready to show gameplay images by the time this print ad was made.

7. X-Men 2: Clone Wars print ad

*The art used is too alienating for promoting this game.*

During the age of the 16-bit consoles, there was a variety of X-Men video games released and produced by different companies. In 1993, an X-Men game published by Sega was released exclusively on the Genesis console which turned out to be fun for gamers and received mostly positive reviews from the critics. Sega went on to publish the sequel X-Men 2: Clone Wars and this print ad caught my attention because of how exaggerated the characters looked. It’s so strange, it’s as if the artist took visual reference from a somewhat blocky 3D polygonal portrait then tried to make them look hand-drawn. I wonder if anyone from Sega regretted this.

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Retro Gaming Ads Blast – Part 10

June 3, 2024May 16, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Double Dragon II: The Revenge print ad

*Nice looking art used to promote the game.*

The beat-them-up sub-genre of gaming was already popular in the 1980s and one of the most defining game franchises of this type of game was the Double Dragon series which proved to be popular with Nintendo Entertainment System (NES in America) and Family Computer (Famicom in Japan) gamers. As the first game was a very big hit on Nintendo’s consoles, the sequel Double Dragon II: The Revenge was promoted in America with strong confidence on the part of publisher Acclaim that it would become another massive hit. This print ad had a very nice looking comic books-style art that not only captured the concept of the game but also visualized the heroes Billy and Jimmy with enough details to focus on. I can say this was an eye-catching ad.

2. X-Men: Children of the Atom print ad

*Great looking ad but the line “100% direct conversion” is not true at all.*

Developed by Capcom in cooperation with Marvel, X-Men: Children of the Atom was a huge hit in the video arcades and it was not surprising that it got released on the Sega Saturn by Acclaim. Acclaim organized an aggressive promotional campaign by pouncing on the fans’ love and knowledge of the X-Men and the high fun factor of Capcom’s game. What this print ad got wrong, however, was the line “100% direct conversion of the #1 arcade smash!” which was wrong and misleading. In reality, the Sega Saturn version of the game had about one-third of the animation frames cut due to the console’s smaller RAM capacity.

As the years passed by, the Sega Saturn became the more suitable console for home ports of Capcom’s further 2D fighting games as Sony’s PlayStation had even more severe limitations and a graphics processor that was not suitable for 2D graphics. By the end of 2000, Capcom’s 2D fighting games on PlayStation all were inferior to the Sega Saturn versions.

3. Sky Shark NES print ad

Released in Japan as Flying Shark, Sky Shark was released on multiple platforms in 1988 and there was an NES version of it which this particular print ad promoted. The American branch of Taito wisely used positive quotes from media outlets to promote the game while coming up with an engaging text description and displayed NES screenshots. And then there was that very engaging painted cover art that gave this print ad a lot of punch. An effective ad overall.

4. Conflict print ad

*This is a very captivating artwork for advertising.*

There is no denying the fact that the Cold War was a strong influence on arcade games and video games. Titles like Contra, Jackal, Metal Gear, Operation Wolf, Cabal and Rush’n Attack were militaristic games that entertained millions of gamers from the young adults to the little children. In 1990, Vic Tokai released the game Conflict on the NES which had a military theme but an unusual game design composed of digital maps with hexagons in which gamers will play with strategy to win battles. That being said, this print ad’s visual concept was very captivating yet also misleading. If you see how the game is played, you will know what I mean.

5. College Slam print ad

*Were you ever interested in college basketball video games?*

This is one of the more eye-catching print ads I’ve seen due to the artist’s illustration of a basketball with a mouth biting the basketball rim which dominates the space. For the newcomers reading this, College Slam was a basketball video game that was actually a repacked version of the popular NBA Jam with focus on NCAA basketball players. With the biting basketball at the center, it was easily an attraction and the screenshots implemented were larger than usual which easily gave gamers a clear look at what the game looked like. While this print ad is eye-catching, it did not help sell College Slam and there never was a follow-up.

6. Tecmo Super Baseball print ad

*From the time when Tecmo was prolific with video games about sports.*

Long before it started the Dead or Alive game franchise, Tecmo was once heavily invested in making sports video games. Tecmo Super Baseball was their first American pro baseball video game released for Super Nintendo Entertainment System (SNES) and Sega Genesis, and it was notable that the publisher secured only the Major League Baseball Players Association (MLBPA) which resulted in the game featuring real-life players but the teams had no names and no logos. Regardless, this print ad showed how aggressive Tecmo was in trying to attract consumers’ attention by showing ten screenshots with short text descriptions each. The ad’s write-up boasted realism as well as the promise of gaming quality.

7. The Punisher print ad

In the early 1990s, Capcom and Marvel Comics started their partnership resulting in the releasing of the arcade game The Punisher. Developed by Capcom, the said arcade game became a big hit with gamers as it featured fun gameplay, multiple enemies appearing on screen simultaneously and other fun elements. Unsurprisingly, the game was ported (note: Sculptured Software was the lead developer) to the Sega Genesis with significant downgrades in terms of graphics, sound, enemy variety and other related elements due to technical limitations. That being said, this print ad used detailed art of the Punisher (with Col. Fury in the background) in a clever way to promote the Sega Genesis version while keeping their attention away from the obvious visual downgrades of the two screenshots displayed. The Punisher on Genesis was poorly received.

8. Stargate print ad

*If you did not enjoy the movie, were you able to play the video game adaptation on Sega Genesis or Super NES?*

Remember the sci-fi movie Stargate (1994)? The film was a surprise box office hit and eventually video game adaptations of it were made for the SNES, Sega Genesis, Game Gear and the GameBoy. This particular print ad, however, showed screenshots of the SNES and Genesis versions which is made obvious with the side-scrolling adventure plus 3D flying sequence (one screenshot showed it). Combined with images sourced from the movie poster plus an insert of the movie in home video format (lower-right corner), this print ad was obviously an aggressive way to promote the film with the post-theatrical business in mind. In case you are wondering, the cinematic Stargate is not related at all with the early 1980s video game (a follow-up to the classic game Defender) of the same name.

9. Aerobiz Supersonic print ad

*For a simulation game released on consoles, Aerobiz Supersonic is pretty deep and a lot of fun to play.*

The airline simulation game Aerobiz Supersonic is a highly addictive and surprisingly fun game that I enjoyed playing on the SNES (read my retro review by clicking here) and strangely enough I first learned about not through its print ad but by reading a preview published by Electronic Gaming Monthly (EGM) magazine. As for this print ad made by Koei’s American team, this is really odd to look at due to the ad makers’ choice of showing a not-so-attractive flight meal. In contrast to that, the ad makers did a good job describing the game creatively and showed three screenshots that were strategically selected in my view. Having played the game many times, I can say that this print ad is very truthful.

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Retro Gaming Ads Blast – Part 9

May 20, 2024May 21, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Konami’s 3-in-1 sports games print ad

*Long before the advent of major league sports video games, Konami was prolific with sports video games.*

Back in the 1980s, Konami was a prominent gaming company as they released a lot of games that became hits in the arcades, on home computers and gaming consoles. Considering the limited amount of games publishers were allowed to release on the Nintendo Entertainment System in America, what Konami released were really fun games to play and their contributions of sports-based video games on the NES were significant. Possibly due to a lack of marketing budget at the time, they promoted Blades of Steel, Double Dribble and Track & Field II with this single-page ad showing the game box covers and screenshots. Ultimately, this print ad was sufficient in giving gamers a clear idea of what to expect with the three games.

2. The Adventures of Bayou Billy print ad

*Bayou Billy looks inspired by the cinematic hero Crocodile Dundee. This video game even had a comic book adaptation published by Archie Comics.*

Still with Konami, the Japanese publisher released in America the non-military adventure game The Adventures of Bayou Billy for the NES which was a revised version of their 1988 Family Computer game titled Mad City (see the differences by clicking here). This game really looked like it was influenced by Hollywood action/adventure movies of the era and it provided gamers gameplay styles of light gun shooting, beat-them-up action and racing. The titular hero looks very inspired by the cinematic hero Crocodile Dundee. This print ad is very stylish and also eye-catching. I think it has done a good job to make viewers interested in the video game.

3. Krull Atari video game print ad

*I never got to play this Krull video game on Atari 2600, nor its arcade game.*

Way back in 1983, I was fortunate to see the science fantasy movie Krull inside the movie theater here in the Philippines. When I saw this print ad, I easily got excited for the Atari 2600 video game adaptation but never got to play it. This print ad does its job showing what Krull’s game looked like and the ad makers cleverly used painted art reflecting the movie’s characters and the armored enemies from space. I should add that between the time I saw the movie and the time I first saw this print ad, I became aware of the existence of the Krull arcade game by watching an episode of Starcade on TV.

4. Rocket Ranger NES print ad

*Really great and detailed painted artwork in this print ad.*

When Rocket Ranger on the Amiga in 1988, it had fancy visuals and a strong cinematic vibe that worked smoothly with the game design. This game was developed by Cinemaware which developed a reputation of releasing games based on classic film genres. In 1990, a version of Rocket Ranger for the NES was published by Kemco/Seika and print ads using painted art were made to promote the game. This particular print ad made heavy use of painted art which was captivating to look at while conveniently keeping people’s minds off the downgraded visuals of the NES version.

5. Michael Jordan: Chaos in the Windy City print ad with contest entry

*Some gamers thought this was a basketball video game.*

Yes, it was all true. There definitely was a video game that NBA legend Michael Jordan endorsed. First released on Super Nintendo Entertainment System (SNES) in America in 1994, Michael Jordan: Chaos in the Windy City was a side-scrolling action game in which gamers play a digital version of Jordan who has to save his friends, fight enemies and move from one location to the next in order to progress. The fact that an image of Michael Jordan holding two balls was used in this print ad (as well as on the game cover) in a dominating fashion made some gamers think this was a basketball game. The display of screenshots was so small, it did not help the situation. Lastly, the available of a contest entry form in this print ad was meant to promote not only the game but also GamePro magazine.

6. Gun.Smoke print ad

*Gun.Smoke was indeed a fun game to play on NES. Therefore, the promotion is justified.*

This print ad of the NES port of Gun.Smoke has strong imagery and literary descriptions the strongly emphasize the Old West concept and setting. The screenshots displayed are too small but the descriptions more than made up for it. Ultimately, what this print ad emphasized was realized as the NES version of Gun.Smoke itself captured the continuous action and excitement of the arcade version and the graphical limitations of the console did not matter much. I myself played this game and it was a lot of fun.

7. Spider-Man and Venom: Maximum Carnage print ad

*This add appeared in my comic books and magazines I read in 1994.*

Back in 1993, Marvel Comics published the huge Maximum Carnage crossover storyline which covered many issues of the four monthly Spider-Man comic books and two issues of the quarterly Spider-Man Unlimited series. Considering the high popularities of Venom and Carnage at the time, it was not surprising that Marvel took advantage by having Maximum Carnage licensed to Acclaim to create a video game adaptation in the form of a beat-them-up.

Spider-Man and Venom: Maximum Carnage was released for SNES and Sega Genesis in 1994, and game developer Software Creations really adapted story to fit with their side-scrolling game design. Between playable stages are cutscenes that actually were digitized versions of actual comic book panels. This red-colored print ad had a dominating image of Carnage and screenshots with text descriptions. The ad makers even went the extra mile by inserting screenshot cut-outs showing individual characters such as Firestar, Venom, Spider-Man, Carnage, Cloak and Dagger, Iron Fist, Captain America and more. Whatever your opinion is about the Maximum Carnage storyline or the video game adaptation, there is no denying that this was a very eye-catching print ad.

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Retro Gaming Ads Blast – Part 8

May 6, 2024April 1, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Enemy Zero print ad

*I should say Sega did a solid job by making this intriguing and eye-catching print ad for Enemy Zero.*

The first time I saw this print ad of Enemy Zero in the late 1990s, I was intrigued by its visual concept and it got me interested to learning more about the game. Enemy Zero was a sci-fi video game developed by Warp and released as a console-exclusive on the Sega Saturn. Since I never owned a Saturn, I never got to play the game but I was inspired to learn more about Warp (which developed the hit game D). As it turns out, Enemy Zero started as a project for PlayStation but because of Sony’s failure to fulfill the pre-orders of D on PlayStation (100,000 copies ordered but less than 30,000 copies printed by Sony), Warp’s head Kenji Eno decided to make Enemy Zero exclusive to the Sega Saturn. Enemy Zero was published by Sega worldwide while Warp published it in Japan, and the game sold between 500,000 to 700,000 copies (based on Eno’s claim).

2. Bionic Commando print ad

*For the American market, Capcom showed what the game box and front cover art would look like, then added the details and two screenshots for readers to examine.*

Back in the late 1980s, I played Bionic Commando and managed to finish it after enduring lots of challenges along the way. It was a very unique adventure game as it used a highly unusual method of moving from one platform to the next by means of a futuristic grappling gun. This particular print ad showcased what the game’s actual box looked like (with cover artwork made for North America) and used two screenshots from the game. This ad hardly captures the excitement and intensity that awaited gamers and yet it manages to give people a clear look at the grappling concept. While the North American version of the game has certain content altered, it still had the same gory ending (and Adolf Hitler as the main villain) as the Japanese version.

3. RoboCop print ad

*This served as an extension of the impact of the very violent 1987 movie.*

RoboCop made huge impact on moviegoers as well as people who love science fiction and the R-rated action films Hollywood studios released in the 1980s. That being said, it was not surprising that a video game of RoboCop was released on the Nintendo Entertainment System (Family Computer in Japan) by Data East and the print ad they came up with cleverly used imagery from the movie poster and the screenshots showed exactly what RoboCop fans expected to see such as the enemy robot ED-209 and thugs. This game strongly reflects the business trend of the 1980s when companies made merchandise and adaptations of R-rated blockbuster films to sell to kids and teenagers.

4. Gex 3: Deep Cover Gecko print ads

*This print ad for Europe had a James Bond vibe.*

*March 1998 Playmate of the Month on the hood of the car looking at Gex.*

*The 2-page print ad of Gex 3: Deep Cover Gecko.*

In 1999, Eidos Interactive – the company behind the wildly popular Tomb Raider games of the decade – became aggressive marketing Gex 3: Deep Cover Gecko for PlayStation and Nintendo 64. They were so aggressive, they featured actress and Playboy’s Playmate of the Month (March 1998) Marliece Andrada alongside their star character Gex in the marketing which was not limited to America. For the newcomers reading this, a multimedia approach was implemented on the narrative of the game’s PlayStation version which explains why it has full-motion video sequences featuring Andrada as the character Agent Xtra. As seen in these print ads, Eidos Interactive had Andrada looking pretty and sexy to really sell the game.

5. Barkley Shut Up and Jam! print ad

I remember the many types of basketball video games that were released on game consoles back in the 1990s. While there were NBA video games that had in-depth rosters of players with seasonal gaming in mind, there were other basketball-related video games that were not about the said league but featured an NBA star. In this print ad, publisher Accolade prominently featured NBA star Charles Barkley to promote the game Barkley Shut Up and Jam!, posted some words emphasizing sports intensity, and showed one screenshot to assure gamers that this is a basketball game. While the critical reception was mixed, the game must have sold enough to convince Accolade to release a sequel two years later with Barkley still the endorser.

6. The Death and Return of Superman print ad

*This print ad clearly aimed for the fans of the comic books as well as gamers looking for an action-packed game to play.*

Now this is one very eye-catching print ad that appeared in comic books and magazines in the 1990s. Anyone who knows comics would recognize the grey fist (with sharp bones protruding on the knuckles) belonging to Doomsday who killed Superman in Superman #75 (1993), and the bloody presentation on the famous S was very aggressive for its time. The game itself was an adaptation of the two storylines (published in 1992 and 1993 respectively) that saw Superman’s death, his return and the appearances of new Supermen. While sales figures are not available, The Death and Return of Superman eventually attracted mixed reviews from the critics.

7. Dragon Force print ad

*This was printed in magazines at a time when Working Designs had a strong business relationship with Sega.*

While the Sega Saturn was undeniably a huge commercial disappointment in North America, the console still had some great games that was widely praised by game critics and heavily bought by gamers. One of those outstanding games on the console was Dragon Force (developed by Sega and J-Force in Japan, localized in America by Working Designs) which received great critical acclaim and achieved commercial success both in Japan and in America. The popular magazine Electronic Gaming Monthly named Dragon Force as the Saturn Game of the Year as well as Strategy Game of the Year in 1996. As a Working Designs release, this print ad has an ambitious fantasy concept visually emphasized, detailed lines of descriptions and screenshots that strongly appealed to the gamers, anime enthusiasts and those who love fantasy. This ad is also a sad reminder that the business relationship between Sega and Working Designs went downhill afterwards (read: Bernie Stolar) and the sequel Dragon Force II was never released outside of Japan.

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Retro Gaming Ads Blast – Part 6

April 5, 2024March 29, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf print ad

*Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.*

Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.

The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.

2. Foreman For Real print ad

*Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?*

In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.

That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.

3. BurgerTime print ad

*Arcade hits like BurgerTime also made it into personal computers.*

Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.

4. Shining Wisdom print ad

*Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.*

Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.

5. Cabal print ad

*Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.*

Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.

6. Metal Gear print ad

*Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.*

Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.

7. Dino Crisis print ad

*For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.*

In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”

The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.

8. Airwolf/Knight Rider games print ad

*Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.*

Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.

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Retro Gaming Ads Blast – Part 5

March 22, 2024March 3, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: Rebel Assault print ad

*This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.*

If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.

2. Cloak & Dagger print ad

*This print ad could have used at least two screenshots from the arcade game…*

In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.

More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.

3. BurgerTime print ad

*This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.*

Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.

4. SOS print ad

*This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.*

Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.

5. Star Trek: The Next Generation – Future’s Past print ad

This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?

Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.

Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.

6. Super Castlevania IV print ad

*This was one of the most eye-catching print ads I’ve seen about a Konami video game.*

The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.

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Retro Gaming Ads Blast

February 2, 2024February 2, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.

For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.

With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…

1. Parker Brothers’ Spider-Man-led print ad

Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.

Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.

2. Advanced Dungeons & Dragons: Cloudy Mountain print ad

*An ad like this was strong enough to motivate gamers’ imagination and interest.*

Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.

For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.

3. Konami’s collective military video games advertising

*Print ad of four games for IBM, Amiga and Commodore.*

*Print ad of Jackal and Contra for the NES.*

Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.

While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.

The 2^nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.

Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!

4. Batman Returns SNES game ad

*This print ad appeared in some comic books I read in the early 1990s.*

Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.

The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.

5. Flashy Sonic the Hedgehog Japanese print ad

*A dazzling approach by Sega on selling Sonic the Hedgehog.*

1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.

In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.

6. Japanese Super Star Wars print ad

*A long time ago in a galaxy far, far away…*

Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.

With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.

Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.

The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).

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