Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Vendetta UK and North American arcade flyers
In 1991, Konami released the 2D side-scrolling beat-them-up game Vendetta in arcades around the world achieving commercial success. While it is hard to tell if the promotions helped the game commercially, there is no doubt that the arcade flyers for the North American and United Kingdom (UK) markets were indeed very eye-catching.
The North American Vendetta arcade flyer had a photographic approach showing models playing characters supposedly representing the Cobras gang and the Dead End gang. The display of wooden boxes and the rope was done to symbolize the rough city environments of the game. On the other hand, the UK arcade flyer has illustrated artwork that captured the look of the Cobras gang from the game.
2. Star Control II: The Ur-Quan Masters print ad
This print ad of Star Control II: The Ur-Quan Masters (PC version) really caught my attention when I read gaming magazines in the early 1990s. The painted artwork showing a human and a hideous alien in the background with a planet, space ships and space stations filling the rest of the space was very captivating to look at. So captivating, it enticed me to search for the game but our PC at home had really low specs. Strangely enough, I played another version of Star Control II on a rented 3DO Interactive Multiplayer console in 1995. For the newcomers reading this, the game was critically acclaimed and was declared as one of the very best PC games ever made. Enjoy looking at the print ad above.
3. Space Channel 5 print ad
When Sega launched their Dreamcast console in Japan in late-1998, their financial health was already in a very bad state and the future looked grim. Even as they faced tremendous odds, Sega still went on to aggressively sell Dreamcast consoles with exclusive games and Space Channel 5 was one of them.
First released in Japan in 1999, Space Channel 5 was a musical, puzzle-oriented game that was the result of Tetsuya Mizuguchi’s work backed with research he did that included interviewing young girls to find out what their tastes in gaming are. The print ad showing the highly stylized protagonist Ulala and a few screenshots really caught the attention of gamers and kept the Dreamcast in their minds. While the game did not achieve commercial success as a Dreamcast-exclusive, Sega went on to release a version of Space Channel 5 on the PlayStation 2 console, plus sequels.
4. Cybernator print ad
I remember seeing the print ad of Konami’s Cybernator (Japanese title: Assault Suits Valken) in several comic books I read back in 1992. I never got to play it but the print ad’s artwork was memorable as I was fond of robots in anime, movies and video games back then. What was arguably the most memorable aspect of the print ad was the line that mentioned RoboCop and the Terminator in a comedic way. This is a creative way to market the game.
5. NBA Basketball 2000 print ad
NBA Basketball 2000 was one of those basketball videos games of the 1990s that was not published by EA Sports nor published by the other established game publishers like Sega, PlayStation and Konami. In fact, the one thing on the ad that caught my attention was Fox Sports Interactive which published some sports videos games during the decade. The print ad also served as a reminder that there were a lot more NBA video games for gamers to choose from during the 1990s.
6. Food Fight arcade flyers
I never got to play the 1980s game Food Fight in the arcades nor did I ever had the opportunity to play it on Atari consoles and Xbox 360. Released in 1983 in the arcades by Atari, Food Fight was designed to allow players to control a character moving through a 2D field to consume an ice cream on a cone (placed on the opposite end of the field) before it melts while avoiding the chefs who are out to chase and block the player.
The arcade flyer with illustrated artwork on the characters interacting with the arcade machine is really amusing to look at. Equally amusing is the other arcade flyer that had a photographic approach showing two kids (one playing the arcade machine and the other about to throw a pie) and four chefs. Considering the nice visual concepts Atari came up with for the arcade flyers, Food Fight actually never became a commercial hit selling only a few thousand arcade units.
7. X-Kaliber 2097 print ad
The Super Nintendo Entertainment System (SNES) had plenty of 2D side-scrolling adventure games and among them was X-Kaliber 2097 released by Activision (now a Microsoft-owned company and integral part of Xbox) in America in 1994. The game had a really interesting story concept about a chaotic far future society plagued by overwhelming crime and violence. The print ad showed a mild taste about the game’s concept and gameplay, but it was more effective when it comes to showing the formidable foes that await the playable protagonist Slash. This print appeared in several comic books I read and was eye-catching.
8. Jet Moto 3 print ad
This print ad for Jet Moto 3 had a clever concept of showing a police officer apprehending a jet biker for over-speeding. The visual presentation was done in photo-realistic fashion to make the sci-fi aspect of the video game look real. The ad made me interested enough to do some research of Jet Moto 3 a few months before finally buying it for my PlayStation console.
9. Wipeout 3 print ad
Released in 1999, Wipeout 3 was one of those video games that showcased what the PlayStation (originally launched in Japan in 1994) could do in terms of visual fidelity, special effects and frame rates. The print ad, which had a radical visual concept emphasizing intensity and energy, had style listing down vertically the technical details of the game which required a close look in order to be read. With only two screenshots displayed, the ad makers smartly included the E3 acclaim of “Best Racing Game of E3” as well as the names of artists behind the game soundtrack on the lower-right corner. This print ad was cool and intriguing to look at.
10. Breath of Fire II print ad
When Breath of Fire II was released on the SNES in America in late 1995, Japanese role-playing games (JRPGs) were not yet wildly popular among American gamers. To grab the attention of gamers, Capcom and the ad makers came up with the eye-catching image of a sword and posted key questions to emphasize the fantasy aspect of Breath of Fire II. While the game received mixed reviews upon its North American release, Nintendo Power listed it as 171st best game in its Top 200 Games chart published in 2006.
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