Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. E.T. the Extra-Terrestrial Atari 2600 print ad
If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!
Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.
2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad
Before NBA Live, there was this old NBA video games series by Electronic Arts.
Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.
3. Japanese Smash T.V. print ad
The Japanese print ad of Smash T.V.
Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.
4. U.S. Championship V’Ball arcade flyers
The very colorful and striking arcade flyer for the Japanese market.
The American arcade flyer.
In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.
5. Pitfall 3D: Beyond the Jungle print ad
The 2-page print ad of Pitfall 3D: Beyond the Jungle.
When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.
6. Atari 2600 and games print ads
Our household had an Atari 2600 console and many games.
Atari’s promotion of its console, the games and interactive entertainment with the TV.
For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.
7. Burning Rangers North American print ad
I remember this ad from video game magazines I read in 1998.
Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.
Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. E.T. the Extra-Terrestrial Atari 2600 print ad
I saw the movie and played the Atari 2600 game.
Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.
2. Pro Tennis arcade flyer
The artwork has a comic book look.
Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.
3. 3-in-1 Atari 2600 print ad
I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.
In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!
4. Super BurgerTime Japanese arcade flyer
The front.
The rear.
Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.
5. A Nightmare on Elm Street NES print ad
If you were able to play this game on the NES, did you have nightmares?
By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.
6. NBA Showdown print ad
While this ad did not mention Michael Jordan, he was still included in the video game.
By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.
7. Super Smash T.V. Sega Genesis print ad
Were you able to play the Sega Genesis version?
In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.
8. Pitfall: The Mayan Adventure print ad
This print ad is still eye-catching and entertaining to look at.
In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Star Wars: The Empire Strikes Back Atari print ads
I could not forget the first time I saw this print ad while reading a comic book.
This ad showed the Atari 2600 controller.
Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.
2. Double Dragon Japanese and North American arcade flyers
If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.
The character designs seem inspired by 1980s Hollywood action cinema.
Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.
3. Universal Soldier print ad
The people who made this print ad made sure to use the names of the stars to help sell the game.
Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.
4. Sega CD print ad
Do you find this Sega CD print ad hilarious?
When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.
5. Snatcher for Sega CD print ad
I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.
First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.
6. Jurassic Park for Sega CD print ad
Does the T. Rex look scary to you?
As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.
7. Atari Jaguar print ad
This was indeed an eye-catching ad.
In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.
8. George Foreman, The Simpsons and Spider-Man Game Gear print ad
This ad appeared in a lot of comic books in the 1990s.
In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.
9. Time Gal for Sega CD print ad
The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.
Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.
10. Mortal Kombat print ad
Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.
Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.
11. Equinox print ad
Take a close look. Tell me if you find it funny.
I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.
12. James Bond 007: The Duel print ad
Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.
Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.
13. Neo Geo AES console print ad
Do you find this ad both sexy and funny?
Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.
14. Gradius II Japanese arcade flyer
Great looking painted art was used for this 1988 arcade game.
Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. River Raid print ad
This River Raid print ad appeared on comic books and magazines long ago.
Decades before it became an industry giant with the best-selling Call of Duty games, Activision became a standout publisher in the early 1980s with River Raid on the Atari 2600. Designed by Carol Shaw, River Raid was a huge success ending up as the 2nd best-seller on the Atari 2600 as well as Activision’s best-selling game for the year 1983. Apart from showing one screenshot and the box cover of the game, the print ad of River Raid had this mesmerizing 3D image that caught many gamers’ attention and helped them feel like they will pilot on dangerous missions. The 3D image was futuristic in its own style became forward-moving 3D sequences in video games became reality many years later.
2. Galaga North American arcade flyer
The front of the flyer showing three Galaga machines that arcade operators can choose from.
Key details about Galaga were nicely presented on the rear of the flyer.
In the history of gaming, Namco’s Galaga was played by countless millions of gamers and it is still highly regarded as an arcade classic as well as one of the most enjoyable arcade games ever made. In preparation for the North American launch (October 1981), Midway prepared the arcade flyer showing the three types of machine on the front that arcade operators can choose from. On the rear is the really neat approach of explaining the details of the game, what kind of gameplay is to be expected, and how to play. Whether you are an individual player or the manager of an arcade joint, this flyer suits your needs.
3. Area 51 arcade flyer and conversion kit flyer
The front of this Area 51 flyer had an enticing message for arcade operators as well as other business owners/managers who are interested in having a machine to add value to their business joints. Atari was already in deep money problems by the time they started making this game.
The Area 51 arcade conversion kit is a cheaper alternative for businesses who want the game.
Moving on to the 1990s, Atari was already struggling financially and desperately needed a hit to lift them up fast. A light gun shooter project was approved as arcade shooters were in good demand and after overcoming serious hurdles during production internally, Atari hired independent team Mesa Logic to take charge of development. After being granted extra time and more creative freedom, the project under Mesa Logic’s handling became a sci-fi shooter titled Area 51. The game became a huge hit in the arcades for Atari resulting in sales of more than 20,000 arcade cabinets as well as a major financial boost for the company (note: Atari still exists today). Atari went on to release Atari 51 versions for PlayStation, Sega Saturn and PC in America in 1996. The Atari 51 flyers you see here are still captivating to look at and were crucial in generating buzz among arcade operators, business joints that had space for arcade cabinets and gamers.
4. Panasonic 3DO print ad
The makers of this print ad forgot to mention the 3DO is also a game machine.
Back in 1993, the 3DO Interactive Multiplayer console manufactured by Panasonic (a licensee of the 3DO Company) was launched with a CD-ROM drive, multimedia features and gaming capabilities (with a 3-button control pad). This print ad strongly emphasized the 3DO’s ability to play high-quality sound and full-motion videos using the Sea of Cortez software which functioned as an interactive movie. Obviously, this did not resonate well with people who loved to play games and by the time the 3DO Company and its partners started marketing games, they could not save the 3DO console from fading to obscurity. The console shown in the ad is specifically model Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer. Panasonic was one of five companies that were licensed by the 3DO Company.
5. MechWarrior 3050 SNES print ad
If you were unaware of the 1994 game BattleTech, then this ad would have fooled you into thinking it is promoting a brand new game.
In 1995, the popular BattleTech entertainment franchise arrived on the Super Nintendo Entertainment (SNES) system with MechWarrior 3050 and its print ad had a really blazing artwork of an armed mech in fire which gave readers the illusion of a new and original game. In reality, MechWarrior 3050 was actually a port of BattleTech which was released on the Sega Genesis in 1994. The Genesis game was published by Extreme Entertainment Group while the SNES game was published by the more famous Activision. If you look closely at the MechWarrior print ad, you can tell how hard they tried to sell the game like it was brand new and all-original.
6. Cliffhanger video game print ad
This print ad had Sylvester Stallone hanging on a cliff to be relevant with the title of both the film and the game. They could not show images of Stallone in hard action scenes.
For fans of Sylvester Stallone, 1993 was a big and exciting year as the Hollywood icon appeared in two major action films – Cliffhanger and Demolition Man. Cliffhanger was released first and there were video game adaptations of it released on game consoles, handhelds and computers. This print ad of the Cliffhanger video game had an image of Stallone hanging on a cliff to emphasize the title. The ad makers cleverly posted selected gameplay screenshots and quoted GamePro and Electronic Gaming Monthly (EGM) to make the game look credible and worthy of purchasing. The marketing led to nowhere as the game received mostly negative reviews from critics and it faded to obscurity. Lastly, the Cliffhanger game ad had a noticeable amount of space wasted. They could have made the screenshots and text look somewhat bigger to sell the game.
7. Ballz: The Director’s Cut print ad
I never got to play this game on the 3DO.
Here is another ad of the video game released on the failed 3DO console. As its title made obvious, Ballz: The Director’s Cut is an enhanced version of the original Ballz game of 1994 that was released on other consoles. The print ad had an eye-catching piece of artwork and posted beside it were selected shots of the gameplay. Strangely enough, the creative writing on the lower part of the ad does not make any sense and did nothing to convince gamers to play the game. As Ballz: The Director’s Cut was released in 1995, this ad shows the revised 3DO console from Panasonic (model: Panasonic FZ-10 R·E·A·L 3DO Interactive Multiplayer).
8. NFL GameDay 2000 print ad
Did you find this ad funny to look at in 1999?
To promote the PlayStation-exclusive NFL GameDay 2000, Sony publisher 989 Sports and the ad makers decided to implement a humorous look at football TV coverage by having two sportscasters wearing shorts in front of a TV camera that was only showing their heads and upper bodies. The TV sets on the side show screenshots from the game to emphasize the sports gaming experience. Ultimately the game scored mostly positive review from the critics.
9. WildC.A.T.S: Covert Action Teams print ad
WildC.A.T.S. art by Jim Lee was used to promote the SNES video game.
When Image Comics launched in 1992, WildC.A.T.S: Covert Action Teams was Jim Lee’s creator-owned comic book franchise and its launch issue was a big seller. Years later, WildC.A.T.S. grew in popularity with comic book fans and the franchise achieved multi-media status by venturing into TV (with an animated series) and video games. This print ad promoting the video game adaptation had no screenshots to show which kept fans and gamers guessing how the game will turn out in terms of gameplay and game design. It was obvious that the people who made this print ad had to rely on the best WildC.A.T.S. artwork they could find drawn by Jim Lee. This ad made me laugh back in the old days because if you did not look closely, it might fool you into thinking it was more about comic books than the game on the SNES.
10. Cutthroat Island print ad
Exciting imagery without Geena Davis and Matthew Modine was used to promote the video game adaptation.
I never saw the Hollywood mega-flop Cutthroat Island nor have I ever played any of its multiple video game adaptations (released on SNES, Sega Genesis, Sega Game Gear and Game Boy). The video game print ad, however, caught my attention back in 1995 because the ad makers cleverly used a photograph from one the many expensive movie sequences filmed and the hard, physical work by the filmmakers was clearly visible. Then the ad makers had four screenshots placed on the lower-left part and inserted descriptive text that sounded exciting. Lastly, the ad mentioned a sweepstakes promo.
Without using any images of stars Geena Davis and Matthew Modine, this ad was a strong attempt to get gamers excited for the video game adaptation. Like the movie itself, this game flopped and has faded away to the land of the forgotten.
11. AH-3 Thunderstrike print ad
Captivating artwork, vibrant colors and orderly text descriptions made this an effective ad.
AH-3 Thunderstrike is one of the better games that was released on the Sega CD add-on (requires the Sega Genesis console) in 1993. Similar with MechWarrior 3050, the game was actually a port of Thunderhawk which itself was released on the Amiga and MS-DOS PC in 1992. The print ad showcased a captivating artwork (which was also used on the game’s box cover), a few screenshots and strategically placed text descriptions to sell the game. This ad still looks good.
12. James Bond 007 print ad
This print ad appeared in many comic books in 1984.
This is a print ad I saw many times while reading comic books in 1984. James Bond 007 for Atari 2600 was an ambitious licensed video game as it featured levels that were inspired by missions in the James Bond movies Diamonds are Forever, The Spy Who Loved Me, Moonraker and For Your Eyes Only. Keep in mind that programmers back then had to deal with memory limitations and primitive tools to make games.
To promote the game, original art of Agent 007 was used which did not resemble the James Bond star of the time – Roger Moore. Strangely enough, the illustrated James Bond slightly resembled Timothy Dalton whose debut as 007 happened in 1987. Adding further zest to the add was the use of fictionalized quotes pointing to fantasized critics as sources (example: Vincent Can’tbe is a reference to real life critic Vincent Canby). The use of a pink background made this catchy ad look really odd.
13. Choplifter III: Rescue Survive print ad
A captivating print ad that brought gamers’ attention to the Choplifter series again.
This print ad of Choplifter III: Rescue Survive has a striking look showing a military officer who needs your help as he has been stranded behind enemy lines. The presentation reflects the long-time tradition of the Choplifter game franchise which has been about piloting an armed helicopter to the opposition’s territory, shooting at bad guys and then rescuing the hostages or prisoners-of-war (POWs). The game eventually gathered mostly positive feedback from video game critics.
14. Defender of the Crown print ad
Cinemaware took a gamble with the visual concept of this print ad.
Released in 1986 for home computers, Defender of the Crown was made with a high level of quality backed with solid artistry. To capture gamers’ attention, Cinemaware came up with this print ad showcasing a pretty model looking somewhat seductive which reflects what happens in the game when players rescue a damsel in distress. The selected screenshots showed what the game looked like on different platforms, and the lower part of the ad made the game feel like it was a historical epic waiting to be discovered. Defender of the Crown eventually became a big hit with computer gamers.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Japanese Contra arcade flyer
The front of the Japanese arcade flyer of Contra.
The other side of the flyer.
As mentioned before, Konami’s long-running Contra games franchise first started in the arcades in Japan. As seen in the Japanese arcade flyer, it was clear that the company not only had a clear vision of Contra’s visual concepts but also was pretty organized with explaining lots of details (examples: the 8-direction controls, types of weapons or ammunition available, level design differences) that both players and arcade operators can learn from. If you look closely at the rear of the flyer, you will see the two characters already identified as Lance and Bill which clearly showed the Japanese creators had the creative details really organized.
2. Virtual Bart print ad
Anyone who loved The Simpsons would easily recognize the characters of this print ad.
Decades ago, The Simpsons made big waves on television and quickly emerged as a fine addition to American pop culture. That being said, it was not surprising at all that video games based on the show got made and Virtual Bart was one of them. This Virtual Bart print ad appeared in some comic books I read in 1994 and the ad makers made efficient use of the single-page layout showing that the game was not a mere 2D side-scroller as its concept emphasized Bart Simpson’s virtual reality escapades. This game, which had mini-games and different gameplay styles, received review scores ranging from negative to positive.
3. Wild Arms 2 print ad
This is NOT an effective way to promote a video game.
Now this is one of the most weird and the most uninteresting game print ads of the 1990s. For the newcomers reading this, Wild Arms 2 was a sequel to the 1997 hit game Wild Arms released on the original PlayStation console. Due to the 1997 game’s success, a fan base of Wild Arms was established and the 1999 sequel was anticipated by the fans. In a very odd and illogical move, Sony Computer Entertainment came up with the Times Square setting for Wild Arms 2’s North American print ad and because they allowed so much other text and images (appearing as billboard ads) on the buildings in the background, details about the game itself got overshadowed. By simply looking at this print ad, it is simply too easy to overlook Wild Arms 2 as the featured game. Can you see the references to Wild Arms 2 here?
4. RollerGames arcade flyer
Pretty ladies posing on the front of the flyer.
Clearly the details were prepared with arcade operators in mind.
Based on the competition-oriented TV show, the RollerGames arcade game from Konami was both unique and fun to play. As with their other arcade flyers, Konami hired models to emphasize RollerGames’ core concept by appearing in full costume (as roller-skating participants), and then inserted screenshots of the game. The rear of the flyer had the technical details in simplistic fashion and they were clearly written with arcade operators in mind. The 3-paragraph text descriptions emphasized what players could expect, what options are available and how the game connects with the TV program it was based on.
5. The Jetsons: Invasion of the Planet Pirates print ad
Anyone among you is a Jetsons fan?
Based on the animated series, The Jetsons: Invasion of the Planet Pirates was released on the Super Nintendo Entertainment System (SNES) in America as well as on the Super Famicom in Japan in the mid-1990s. This game’s print ad had eye-catching artwork, carefully laid down key details (including the promise of cartoon quality graphics) and showed a few screenshots. The game attracted mixed reviews from critics and I don’t know any fellow gamer who played it.
6. Sega Saturn games print ad
An aggressive single-page ad promoting the exclusive games on Sega Saturn.
If you are a game console manufacturer that also owns several game development teams, you really have to promote your hardware and software aggressively. This is exactly what Sega did in the North American market sometime after the embarrassing launch of the Saturn console there. As seen in this print ad, Sega aggressively promoted their Saturn-exclusive games – including their juggernaut Virtua Fighter 2 – to make it clear to their fans (and Saturn console owners) that they are focused to entertain them. The ad also served as Sega’s effort to lure in new gamers and potential Saturn owners given the fact that Virtua Fighter 2, Virtua Cop and Sega Rally Championship were already big arcade hits. As history turned out, the Saturn ended up a commercial disappointment in America but still succeeded in Japan.
7. Galaxian arcade flyer
Have you ever played Galaxian in the arcades?
In September 1979, Namco released Galaxian in the arcades in Japan and it became a big hit there eventually finishing as the nation’s 2nd highest-earning arcade game of the year. Before the year even ended, Namco approached Midway of releasing Galaxian outside of Japan and this led to the game appearing in American arcades in November. Unsurprisingly, Galaxian drew lots of American players and their money which really helped Midway selling 50,000 arcade units in a few years’ time. This arcade flyer from Midway clearly showed what the Galaxian arcade unit looked like and how the controls were physically set up. I like the way the details and images were organized and how the limited page space was put to good use.
8. Heavy Barrel print ad
A really eye-catching and amusing print ad to look at.
Originally released in the arcades by Data East, Heavy Barrel was released on the Nintendo Entertainment System (NES) in 1990. Similar with Contra and Jackal, this game had a strong military theme and shooting-oriented gameplay complete with missions that instantly reminded players about war. The military aesthetic and the showing of guns are easily the most eye-catching part of this print ad geared towards the NES userbase which had lots of young children among the players. To say the least, Heavy Barrel’s print ad was entertaining to look at.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Contra arcade flyer
A clever visual concept by Konami towards gamers and arcade operators.
Details on the other side of the flyer.
Before it established itself as a popular gaming franchise with console gamers, Contra truly started in the arcades in 1987. First released in Japan on February 1987, Konami went on to release the game in arcades in the United States a month later and the flyer you see here was the Americanized promotion they came up with. Instead of hiring male actors or models to play soldiers, they hired a slim lady to appear with a female Rambo look standing in front of a Contra arcade machine. On the other side of the flyer are details that players and arcade operators can learn from. By today’s standards, this arcade flyer of Contra is still eye-catching and even amusing to look at.
2. College Football’s National Championship print ad
This ad has a strong visual appeal to gamers who like football.
This is another one of those video game ads I saw while reading comic books in the 1990s. College Football’s National Championship was a Sega Genesis-exclusive American football video game published by Sega (with the Sega Sports brand) to capitalize on gamers who want college football to play with at home. This print ad has a nice visual presentation of the college teams’ logos, screenshots and details of what gamers could expect when they buy and play the game. College Football’s National Championship received mostly positive reviews and it must have sold well because Sega went on to release a sequel to this game.
3. Robotron X print ad
This Robotron game was made at a time when 3D polygons became common for making video games.
Having played the classic game Robotron: 2084 on PC back in the 1980s, I was very surprised to see this print ad in 1996 promoting a brand new Robotron game for PlayStation as well as Windows PC. For the newcomers reading this, Robotron: 2084 was a classic which heavily influenced game designers who went on make other fan-favorite games like Smash TV and Llamatron. What makes Robotron X notable apart from being an official follow-up to the classic game was the fact that it was made at a time when game developers did their stuff to modernize gaming with 3D polygons for visuals while trying to come up with gameplay inspired by the classics. While Robotron X did not make a major impact on gaming, the classic Robotron: 2084 went on to be released in several multi-platform compilations such as Williams Arcade’s Greatest Hits, Midway’s Greatest Arcade Hits, and Midway Arcade Treasures.
4. Space Jam game print ad
If you saw the movie in 1996, were you able to play this video game adaptation?
What makes 1996 a memorable year for basketball fans was the Michael Jordan’s return to prominence (having previously retired for less than two years before returning to the NBA in 1995) and leading a very powerful Chicago Bulls team to what was their 4th NBA championship title. In that same year, Jordan starred in the live-action/animated movie Space Jam which grossed an impressive $250 million worldwide. On the same month the movie came out, the Space Jam video game adaptation was also released on PlayStation and Sega Saturn. This print ad was part of the multimedia hype of the movie and the game itself had a very similar design and visuals concept with NBA Jam but ultimately it failed to become a hit with critics and gamers. Not even the combined visual might of Jordan and Warner Bros. characters could achieve success.
5. Magic Johnson’s Fast Break print ad
Still on basketball video gaming, the side-scrolling Magic Johnson’s Fast Break game was released on the Nintendo Entertainment System (NES) for console gamers to enjoy. Unsurprisingly, this ad had nice black-and-white art work of Magic Johnson as the dominant figure while leaving little space left to show the game box and only one screenshot. The real meat of this print ad are the details laid down in text description.
6. Virtua Fighter 2 for Sega Genesis print ad
Clearly a late effort by Sega to sell something to its many Genesis owners/fans in America at a time when PlayStation and Nintendo 64 started dominating 5th console generation sales.
In the history of arcade gaming and fighting games, Virtua Fighter 2 was a worthy follow-up to its groundbreaking predecessor. VF2 also made its way on the Sega Saturn which essentially maintained the great gameplay and 60 frames-per-second animation even though the 3D polygonal graphics were noticeably lower in quality compared to its arcade version. With VF2 in the arcades and on Saturn selling well, I was surprised to see this print ad of Sega releasing a totally different version of the game on the aging Sega Genesis console. Virtua Fighter 2 on Genesis had 2D graphics, sprites for the characters and a side-scrolling visual design. In fairness, the game developers exerted effort to recapture some of the gameplay elements within the Genesis limitations and 2D graphics. This print ad is a reminder of Sega’s American division selling a product to the remaining active Genesis owners.
7. Ring King print ad
Ring King itself clearly lacked promotional space in this ad.
In 1987, Data East released their arcade hit game Ring King on the Nintendo Entertainment System (NES) and prepared this print ad involving Ray Leonard, Jr. (on the foreground in boxing gear) and conveniently with the famous Sugar Ray Leonard and Thomas Hearns (with the promo of their first fight together in the background). Also conveniently, the company inserted their other games on the lowest part of the ad. Ultimately, the presence of Ring King itself was minimized only showing the game cover and two screenshots. This is clearly an eye-catching ad but there was not enough emphasis on the game itself.
8. Super Spacefortress Macross arcade flyer
The arcade flyer released only in Japan.
Have you ever seen the classic anime movie Macross: Do You Remember Love? I really love watching that movie and I played and finished the video game adaptation on PlayStation in 1999. What I never got to play was the arcade game adaptation of it which was released by Banpresto in Japan in 1992. This flyer promoting the game has a strong visual presentation thanks to the artwork made for it. Only one screenshot was shown as well as a clip from 1984 the animated movie (note: the arcade game itself has some images directly from the film plus some newly created ones added) but this ad still had what it takes to capture the attention of the many Macross fans in Japan. This arcade game was eventually released with an English translation in America and Australia.
9. 2-in-1 print ad featuring Super C and Snake’s Revenge
A memorable and intriguing print ad from Konami promoting sequels.
This is one of the ads that Konami came up with to promote at least two games using a single-page ad format. I saw this ad in many comic books I read decades ago and its visual concept always caught my attention especially since I played the console game Contra a lot. At the high end of the ad were two fictional newspaper headlines highlighting the respective conflicts of Snake’s Revenge (with a nuclear danger concept) and Super C (with emphasis on alien invaders). These two games were sequels to the classics Metal Gear and Contra, and Konami clearly knew how to take advantage of the older games’ success and do their best to sell the sequels to gamers who love action-packed gaming as well as fantasized armed conflicts. Like the 2-in-1 ad showcasing Contra and Jackal, this was Konami’s aggressive move to sell war-inspired games to the NES userbase which was mostly composed of children and teenagers.
10. True Lies game print ad
There is nothing like taking advantage of the imagery of a Hollywood superstar to promote a video game based on the related movie.
Here is a video game ad I saw in many comic books I read in 1994-1995. True Lies (starring Arnold Schwarzenegger) was one of the big summer season movie hits of 1994 and the video game was part of the business tie-ins with the film. The people who made this print ad made the smart moves of showing not just one but three images of Schwarzenegger to promote the game while leaving some space to show what the game looked like. The True Lies game even had stills from the movie to emphasize the flow of the plot.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games as well as promotional posters of a notable console game that was released only in Japan.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. M.I.A.: Missing in Action arcade flyer
This is an effective way of catching the attention of both players and arcade operators. I can imagine the woke, the SJWs and rabid feminists getting easily offended by this.
Konami was a very prominent producer of games back in the 1980s. Not only did the company produce high-quality and enjoyable military-themed games on consoles and computers, Konami also made its presence felt in the highly competitive sector of arcade games. In 1989, they released the arcade conversion kit of M.I.A.: Missing in Action and this flyer is the best know promotion of it. M.I.A.: Missing in Action is the follow-up to Konami’s hit game Rush’n Attack.
Visually, the flyer’s display of four screenshots combined with a dominating photographic image of prisoners of war (POWs) getting delightfully released by an attractive female Rambo-type rescuer were designed to catch the attention of young adult and adult gamers. The text descriptions (note: there were more details on the back of the flyer), however, were geared towards arcade operators who were looking for new games to acquire without the hassle of having to buy an entire arcade cabinet. That being said, this flyer was a clever way to appeal to arcade operators and the people who love playing arcade games.
2. Fonz arcade flyer
Simplistic yet effective to look at. If you are an arcade operator, this flyer conveniently has key information displayed.
Believe it or not, Sega was already active in arcade games way back in the 1970s. In this particular flyer, Sega’s arcade game Fonz (also called Moto-Cross, Man T.T.) offered players the unique experience of driving a digital vehicle using actual handlebars on the machine that were meant to create an immersive and realistic feel. If you look closely, the flyer has lots of details written with arcade operators and players in mind.
3. Haunted Castle arcade flyer
Indeed, this game is part of the Castlevania game franchise. It was one of the first Castlevania games released for arcades.
Arguably, Konami is best known for the Castlevania game series which covered handheld gaming devices, personal computers, video game consoles and even arcades. Haunted Castle (Japanese title: Akumajō Dracula) is the 2nd arcade game of the Castlevania franchise and it is not a port of any console game. Like the arcade flyer of M.I.A.: Missing in Action, this one was crafted to lure the attention (and money) of arcade operators looking for conversion kits to replace their old games. The visual presentation is eye-catching and even though the Castlevania brand was nowhere to be seen, Castlevania fans could tell this this arcade offering was part of their favorite game franchise.
4. The Super Dimension Fortress Macross: Do You Remember Love? flyer and poster
The poster promoting the release of the game for Sega Saturn in Japan.
The flyer promoting the Sega Saturn game’s 1997 release as well as the 15th anniversary of Macross.
In 1997, the 15th anniversary of the Macross multimedia franchise was celebrated in Japan and among the highlights was the release of The Super Dimension Fortress Macross: Do You Remember Love? on the Sega Saturn. To promote the game and the franchise itself, lots of flyers and posters were released in Japan. If you look at the illustrated images on the promotional materials closely, you will realize that they are not from the original 1982-83 Macross anime TV series but rather from the The Super Dimension Fortress Macross: Do You Remember Love? animated movie of 1984 (read my retro movie review by clicking here).
While it might be baffling to some as to why the original anime TV series was not used as the source material for the 15th anniversary celebration through gaming, the 1984 anime feature film was actually more adaptable for a video game project (read my retro review by clicking here). It is so obvious, you just have to ask yourselves this question – how can the game developers compress the entire concepts of the 36-episode Macross anime series into one game while ensuring fun gameplay? Regardless, the game was a lot of fun to play and I enjoyed playing the PlayStation version in 1999.
5. Venom/Spider-Man: Separation Anxiety print ad
A clear effort to sell the game to gamers as well as fans of Spider-Man and Venom.
In 1994, Acclaim released Spider-Man and Venom: Maximum Carnage (based on the 1993 comic book storyline Maximum Carnage) on Super Nintendo Entertainment System (SNES) and Sega Genesis ultimately becoming popular with comic book fans and gamers who enjoyed sidescrolling beat-them-up games.
Subsequently, Acclaim and develop Software Creations reunited to release the sequel Venom/Spider-Man: Separation Anxiety a year later on the two leading 16-bit consoles as well as on personal computer (PC). If there is anything notable about this eye-catching print ad, it is the fact that its visual presentation (with graphics on-par with the previous year’s game) cleverly hides the fact that it did not have much new to offer gamers with regards to gameplay and story cutscenes (which the previous game prominently had). Eventually, this game attracted weaker reviews from game critics and has since been forgotten.
6. Tecmo Super Bowl SNES print ad
From the time when Tecmo was still a strong producer of sports video games.
In 1991, Tecmo Super Bowl was released on the aging Nintendo Entertainment System (NES) and because its game design greatly entertained gamers, it became a tremendous commercial success. Not even the very high launch price of $54.99 stopped it from selling a lot.
To keep the commercial success and public interest going, Tecmo announced a new version of the game for the more powerful SNES console with the simple title of Tecmo Super Bowl. If you look closely at the print ad, you will notice that gameplay screenshots were not used at all. Instead, they showed images of the nicely illustrated art works they prepared as eye candy for the game with the intention of making it look cinematic. This is very curious because gameplay itself was the main selling factor of the NES version of Tecmo Super Bowl. I can only guess that Tecmo was not ready to show gameplay images by the time this print ad was made.
7. X-Men 2: Clone Wars print ad
The art used is too alienating for promoting this game.
During the age of the 16-bit consoles, there was a variety of X-Men video games released and produced by different companies. In 1993, an X-Men game published by Sega was released exclusively on the Genesis console which turned out to be fun for gamers and received mostly positive reviews from the critics. Sega went on to publish the sequel X-Men 2: Clone Wars and this print ad caught my attention because of how exaggerated the characters looked. It’s so strange, it’s as if the artist took visual reference from a somewhat blocky 3D polygonal portrait then tried to make them look hand-drawn. I wonder if anyone from Sega regretted this.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Double Dragon II: The Revenge print ad
Nice looking art used to promote the game.
The beat-them-up sub-genre of gaming was already popular in the 1980s and one of the most defining game franchises of this type of game was the Double Dragon series which proved to be popular with Nintendo Entertainment System (NES in America) and Family Computer (Famicom in Japan) gamers. As the first game was a very big hit on Nintendo’s consoles, the sequel Double Dragon II: The Revenge was promoted in America with strong confidence on the part of publisher Acclaim that it would become another massive hit. This print ad had a very nice looking comic books-style art that not only captured the concept of the game but also visualized the heroes Billy and Jimmy with enough details to focus on. I can say this was an eye-catching ad.
2. X-Men: Children of the Atom print ad
Great looking ad but the line “100% direct conversion” is not true at all.
Developed by Capcom in cooperation with Marvel, X-Men: Children of the Atom was a huge hit in the video arcades and it was not surprising that it got released on the Sega Saturn by Acclaim. Acclaim organized an aggressive promotional campaign by pouncing on the fans’ love and knowledge of the X-Men and the high fun factor of Capcom’s game. What this print ad got wrong, however, was the line “100% direct conversion of the #1 arcade smash!” which was wrong and misleading. In reality, the Sega Saturn version of the game had about one-third of the animation frames cut due to the console’s smaller RAM capacity.
As the years passed by, the Sega Saturn became the more suitable console for home ports of Capcom’s further 2D fighting games as Sony’s PlayStation had even more severe limitations and a graphics processor that was not suitable for 2D graphics. By the end of 2000, Capcom’s 2D fighting games on PlayStation all were inferior to the Sega Saturn versions.
3. Sky Shark NES print ad
This is an effective looking ad.
Released in Japan as Flying Shark, Sky Shark was released on multiple platforms in 1988 and there was an NES version of it which this particular print ad promoted. The American branch of Taito wisely used positive quotes from media outlets to promote the game while coming up with an engaging text description and displayed NES screenshots. And then there was that very engaging painted cover art that gave this print ad a lot of punch. An effective ad overall.
4. Conflict print ad
This is a very captivating artwork for advertising.
There is no denying the fact that the Cold War was a strong influence on arcade games and video games. Titles like Contra, Jackal, Metal Gear, Operation Wolf, Cabal and Rush’n Attack were militaristic games that entertained millions of gamers from the young adults to the little children. In 1990, Vic Tokai released the game Conflict on the NES which had a military theme but an unusual game design composed of digital maps with hexagons in which gamers will play with strategy to win battles. That being said, this print ad’s visual concept was very captivating yet also misleading. If you see how the game is played, you will know what I mean.
5. College Slam print ad
Were you ever interested in college basketball video games?
This is one of the more eye-catching print ads I’ve seen due to the artist’s illustration of a basketball with a mouth biting the basketball rim which dominates the space. For the newcomers reading this, College Slam was a basketball video game that was actually a repacked version of the popular NBA Jam with focus on NCAA basketball players. With the biting basketball at the center, it was easily an attraction and the screenshots implemented were larger than usual which easily gave gamers a clear look at what the game looked like. While this print ad is eye-catching, it did not help sell College Slam and there never was a follow-up.
6. Tecmo Super Baseball print ad
From the time when Tecmo was prolific with video games about sports.
Long before it started the Dead or Alive game franchise, Tecmo was once heavily invested in making sports video games. Tecmo Super Baseball was their first American pro baseball video game released for Super Nintendo Entertainment System (SNES) and Sega Genesis, and it was notable that the publisher secured only the Major League Baseball Players Association (MLBPA) which resulted in the game featuring real-life players but the teams had no names and no logos. Regardless, this print ad showed how aggressive Tecmo was in trying to attract consumers’ attention by showing ten screenshots with short text descriptions each. The ad’s write-up boasted realism as well as the promise of gaming quality.
7. The Punisher print ad
Marvel’s vigilante firing at someone.
In the early 1990s, Capcom and Marvel Comics started their partnership resulting in the releasing of the arcade game The Punisher. Developed by Capcom, the said arcade game became a big hit with gamers as it featured fun gameplay, multiple enemies appearing on screen simultaneously and other fun elements. Unsurprisingly, the game was ported (note: Sculptured Software was the lead developer) to the Sega Genesis with significant downgrades in terms of graphics, sound, enemy variety and other related elements due to technical limitations. That being said, this print ad used detailed art of the Punisher (with Col. Fury in the background) in a clever way to promote the Sega Genesis version while keeping their attention away from the obvious visual downgrades of the two screenshots displayed. The Punisher on Genesis was poorly received.
8. Stargate print ad
If you did not enjoy the movie, were you able to play the video game adaptation on Sega Genesis or Super NES?
Remember the sci-fi movie Stargate (1994)? The film was a surprise box office hit and eventually video game adaptations of it were made for the SNES, Sega Genesis, Game Gear and the GameBoy. This particular print ad, however, showed screenshots of the SNES and Genesis versions which is made obvious with the side-scrolling adventure plus 3D flying sequence (one screenshot showed it). Combined with images sourced from the movie poster plus an insert of the movie in home video format (lower-right corner), this print ad was obviously an aggressive way to promote the film with the post-theatrical business in mind. In case you are wondering, the cinematic Stargate is not related at all with the early 1980s video game (a follow-up to the classic game Defender) of the same name.
9. Aerobiz Supersonic print ad
For a simulation game released on consoles, Aerobiz Supersonic is pretty deep and a lot of fun to play.
The airline simulation game Aerobiz Supersonic is a highly addictive and surprisingly fun game that I enjoyed playing on the SNES (read my retro review by clicking here) and strangely enough I first learned about not through its print ad but by reading a preview published by Electronic Gaming Monthly (EGM) magazine. As for this print ad made by Koei’s American team, this is really odd to look at due to the ad makers’ choice of showing a not-so-attractive flight meal. In contrast to that, the ad makers did a good job describing the game creatively and showed three screenshots that were strategically selected in my view. Having played the game many times, I can say that this print ad is very truthful.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Konami’s 3-in-1 sports games print ad
Long before the advent of major league sports video games, Konami was prolific with sports video games.
Back in the 1980s, Konami was a prominent gaming company as they released a lot of games that became hits in the arcades, on home computers and gaming consoles. Considering the limited amount of games publishers were allowed to release on the Nintendo Entertainment System in America, what Konami released were really fun games to play and their contributions of sports-based video games on the NES were significant. Possibly due to a lack of marketing budget at the time, they promoted Blades of Steel, Double Dribble and Track & Field II with this single-page ad showing the game box covers and screenshots. Ultimately, this print ad was sufficient in giving gamers a clear idea of what to expect with the three games.
2. The Adventures of Bayou Billy print ad
Bayou Billy looks inspired by the cinematic hero Crocodile Dundee. This video game even had a comic book adaptation published by Archie Comics.
Still with Konami, the Japanese publisher released in America the non-military adventure game The Adventures of Bayou Billy for the NES which was a revised version of their 1988 Family Computer game titled Mad City (see the differences by clicking here). This game really looked like it was influenced by Hollywood action/adventure movies of the era and it provided gamers gameplay styles of light gun shooting, beat-them-up action and racing. The titular hero looks very inspired by the cinematic hero Crocodile Dundee. This print ad is very stylish and also eye-catching. I think it has done a good job to make viewers interested in the video game.
3. Krull Atari video game print ad
I never got to play this Krull video game on Atari 2600, nor its arcade game.
Way back in 1983, I was fortunate to see the science fantasy movie Krull inside the movie theater here in the Philippines. When I saw this print ad, I easily got excited for the Atari 2600 video game adaptation but never got to play it. This print ad does its job showing what Krull’s game looked like and the ad makers cleverly used painted art reflecting the movie’s characters and the armored enemies from space. I should add that between the time I saw the movie and the time I first saw this print ad, I became aware of the existence of the Krull arcade game by watching an episode of Starcade on TV.
4. Rocket Ranger NES print ad
Really great and detailed painted artwork in this print ad.
When Rocket Ranger on the Amiga in 1988, it had fancy visuals and a strong cinematic vibe that worked smoothly with the game design. This game was developed by Cinemaware which developed a reputation of releasing games based on classic film genres. In 1990, a version of Rocket Ranger for the NES was published by Kemco/Seika and print ads using painted art were made to promote the game. This particular print ad made heavy use of painted art which was captivating to look at while conveniently keeping people’s minds off the downgraded visuals of the NES version.
5. Michael Jordan: Chaos in the Windy City print ad with contest entry
Some gamers thought this was a basketball video game.
Yes, it was all true. There definitely was a video game that NBA legend Michael Jordan endorsed. First released on Super Nintendo Entertainment System (SNES) in America in 1994, Michael Jordan: Chaos in the Windy City was a side-scrolling action game in which gamers play a digital version of Jordan who has to save his friends, fight enemies and move from one location to the next in order to progress. The fact that an image of Michael Jordan holding two balls was used in this print ad (as well as on the game cover) in a dominating fashion made some gamers think this was a basketball game. The display of screenshots was so small, it did not help the situation. Lastly, the available of a contest entry form in this print ad was meant to promote not only the game but also GamePro magazine.
6. Gun.Smoke print ad
Gun.Smoke was indeed a fun game to play on NES. Therefore, the promotion is justified.
This print ad of the NES port of Gun.Smoke has strong imagery and literary descriptions the strongly emphasize the Old West concept and setting. The screenshots displayed are too small but the descriptions more than made up for it. Ultimately, what this print ad emphasized was realized as the NES version of Gun.Smoke itself captured the continuous action and excitement of the arcade version and the graphical limitations of the console did not matter much. I myself played this game and it was a lot of fun.
7. Spider-Man and Venom: Maximum Carnage print ad
This add appeared in my comic books and magazines I read in 1994.
Back in 1993, Marvel Comics published the huge Maximum Carnage crossover storyline which covered many issues of the four monthly Spider-Man comic books and two issues of the quarterly Spider-Man Unlimited series. Considering the high popularities of Venom and Carnage at the time, it was not surprising that Marvel took advantage by having Maximum Carnage licensed to Acclaim to create a video game adaptation in the form of a beat-them-up.
Spider-Man and Venom: Maximum Carnage was released for SNES and Sega Genesis in 1994, and game developer Software Creations really adapted story to fit with their side-scrolling game design. Between playable stages are cutscenes that actually were digitized versions of actual comic book panels. This red-colored print ad had a dominating image of Carnage and screenshots with text descriptions. The ad makers even went the extra mile by inserting screenshot cut-outs showing individual characters such as Firestar, Venom, Spider-Man, Carnage, Cloak and Dagger, Iron Fist, Captain America and more. Whatever your opinion is about the Maximum Carnage storyline or the video game adaptation, there is no denying that this was a very eye-catching print ad.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Operation Wolf print ad
Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.
Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.
The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.
2. Foreman For Real print ad
Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?
In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.
That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.
3. BurgerTime print ad
Arcade hits like BurgerTime also made it into personal computers.
Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.
4. Shining Wisdom print ad
Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.
Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.
5. Cabal print ad
Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.
Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.
6. Metal Gear print ad
Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.
Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.
7. Dino Crisis print ad
For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.
In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”
The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.
8. Airwolf/Knight Rider games print ad
Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.
Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.
Author Carlo Carrasco 