Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. North American Pac-Mania arcade flyer
The front.
The rear.
Released in 1987, Pac-Mania became a big hit among critics, fans and casual arcade gamers which added a lot to the enduring popularity of the Pac-Man game franchise. As it featured a new game design with an oblique perspective and a more 3D feel, Pac-Mania was a very serious attempt on reinventing the Pac-Man formula. For the American market, Namco licensed the game to Atari which in turn came up with the above arcade flyer that had a pretty eye-catching front cover artwork showcasing the iconic Pac-Man jumping out from a maze with the line “I’m back,…and bouncing.” The arcade cabinet was also shown and a clear message about the 3D feature of the game was shown. The other side of the flyer showed screenshots and details that are worth reading. This arcade flyer still looks attractive and informative by today’s standards.
2. Japanese Missile Command arcade flyer
Cocktail arcade tables were popular in Japan and Taito brought Missile Command with the format.
Missile Command is a true arcade classic which I always enjoy replaying (read my retro review by clicking here). It was an instant hit in arcades in America and after Atari licensed the game to Sega and Taito for the arcades of Japan, it also achieved huge success there. Along the way, Taito released Missile Command with an cocktail arcade table format which is common in Japan. The arcade flyer Taito came up with had a very simplistic presentation of details, an image of the cocktail arcade table and one screenshot of the game. The Japanese arcade flyer clearly lacks excitement but at least it gave gamers and arcade operators a clear idea of what to expect with Missile Command.
3. Atari 2600 print ad
The 1978 print ad.
When the Atari 2600 was first launched in 1977, it was officially called the Atari Video Computer System (Atari VCS). The Atari company really aimed high to sell a lot of consoles to as many households as possible and they came up with a print ad like this one from 1978. While the Atari 2600 and its games were displayed, the image of a father, mother and daughter showed that the company not only targeted American families but also want to change home entertainment to be more interactive. This old ad is truly an inspired piece of work.
4. Kool-Aid Man video game print ad
I never played the Kool-Aid Man video game.
There was a time when Kool-Aid was such a popular drink, the character Kool-Aid Man debuted in 1974 after initially starting as the Pitcher Man. A short time later, merchandising featuring the character followed and in 1983 the official Kool-Aid Man video game was released on the Atari 2600 and the Intellivision. This particular print ad appeared in some comic books I read a very long time ago and it offered customers the opportunity to get the game free by sending 125 proof-of-purchase points to the company by mail. This old ad was visually striking and was a creative way to boost sales of the drink.
5. Spider-Man Atari 2600 game print ad
Spider-Man and Green Goblin with the Atari 2600 and the TV.
Even though the controls were rough and the game’s difficulty really went high with each new session, my friends and I still enjoyed playing the Spider-Man video game on Atari 2600 from Parker Brothers. Apart from the comic book-style print ads they came up with to promote the game, Parker Brothers went on to make this particular ad featuring Spider-Man and the Green Goblin with a TV set, the game and the Atari 2600 together all presented with a totally different art style. This is still a fun ad to look at.
6. Phoenix game print ad
This is still an impressive print ad.
After playing shooter-type games like Space Invaders and Centipede on the Atari 2600, my friends and I experienced something familiar yet fresh with Phoenix. Atari secured from Taito the rights to make the Atari 2600 port of the game, and they came up with a dark print ad that showcased the official painted art work, a portion of the video game’s box and the line “Arm Your Missiles…Charge Up Your Shields! Phoenix is coming!” Having played the game many times, those highlighted words really captured the essence of Phoenix gameplay.
7. Sunset Riders North American arcade flyer
The front.
The rear.
Released in arcades in 1991, Sunset Riders was a critical and commercial hit raking in more success to Konami. For the American arcades, Konami came up with this print ad showing a creepy looking cowboy carrying a bag of money (related to the “strike it rich” line) with his donkey with him. The rear of the ad shows another photograph of 3 cowboys on their horses, the four screenshots and the creative text description. Too bad we don’t see flyers like this anymore.
8. Parker Brothers’ 6-game print ad
Parker Brothers 6-game print ad.
Quite arguably, Parker Brothers was the 2nd most prominent publisher of video games on the Atari 2600 console next to Atari itself. Out of the six games presented in this old print ad, I only played Spider-Man and Super Cobra. Each game’s box had a unique art style and collectively they made this ad look exciting. Times were really different back in the 1980s.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s but with focus on Star Wars games that were released during the era of George Lucas. This is the Star Wars Special of RGAB.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. 1983 Star Wars arcade game flyer
The front of the flyer.
The rear of the flyer.
Just weeks before the Star Wars movie Return of the Jedi was released in cinemas in 1983, Atari released the Star Wars arcade game which became a tremendous hit around the world. Both Star Wars fans and gamers of the time loved the game as it provided a very immersive and fun-filled arcade experience. The print ad Atari released has a nice artwork on the front (showing a portion of the Death Star, two TIE Fighters, a Rebel X-Wing Fighter and Darth Vader’s image) and the text description plus the pictures of two arcade machines on the back. While no screenshots were shown, the print ad still had strong visual impact to catch the attention of players and arcade operators. This arcade flyer still looks great!
2. Star Wars: Return of the Jedi – Death Star Battle Atari 2600 print ad
Parker Brothers really stood out among publishers of games on the Atari 2600 and they even had the Star Wars license.
Considering the massive success that Star Wars and The Empire Strikes Back had in cinemas, merchandising and other entertainment media, it was not surprising that games based on Return of the Jedi were produced. For the Atari 2600, Parker Brothers produced Star Wars: Return of the Jedi – Death Star Battle which my friends and I played a lot in 1983. The print ad Parker Brothers came up with has a very eye-catching design showing a Rebel pilot flying a space ship (supposedly the Millennium Falcon which is the only playable ship in the game) towards the Death Star. The visual design is a stroke of genius because it appeals strongly to Star Wars fans while highlighting a major battle in the film which influenced the core concept of the game. This is a classic Star Wars game ad.
3. Star Wars Arcade Japanese market flyer
This arcade game was one of the first fully polygonal Star Wars games released.
In the 1990s, Sega acquired the license to produce Star Wars games for the arcades and they had the hardware for polygonal graphics. In 1993, the released Star Wars Arcade which is a space shooter that offered gamers the freedom to fly their Rebel space ship in 3D space with environments and huge space ships rendered in polygons. As you can see in the arcade flyer for the Japanese market, Sega went hard with their presentation showing 3 carefully selected screenshots (amazing for the time) and a picture of the arcade machine which had an elaborate control set-up, seats and decorations. As Star Wars Arcade was released more than a year before the polygonal game consoles Sega Saturn and Sony PlayStation hit the market, this arcade flyer was mind-blowing to gamers who were on the verge of playing video games with polygonal visuals.
4. Super Star Wars print ad
Yes, JVC was involved with the Super Star Wars trilogy starting with this one.
In 1992, Star Wars fans who enjoyed playing 2D side-scrolling games saw their dream of the next great Star Wars console experience come true when Super Star Wars was released on the Super Nintendo Entertainment System (SNES). With the SNES technology, more detailed visuals and improved audio brought the Star Wars universe to life and the addition of 3D-like playable sequences (made possible by Mode 7 effects) made Super Star Wars a very unique console experience. The print ad only showed three screenshots and three paragraphs of descriptive text but the use of images from the 1977 movie poster added a lot of punch to the visual presentation. This ad is both eye-catching to gamers and long-time Star Wars fans.
5. Star Wars: TIE Fighter print ad
This game offered gamers the opportunities to be with the dark side.
In 1994, LucasArts released Star Wars: TIE Fighter which offered gamers the opportunity to play an Imperial pilot serving Darth Vader on missions set between The Empire Strikes Back and Return of the Jedi. This print ad has a sharp visual design enhanced by Darth Vader’s iconic look in the background. The selected screenshots shown were good to look at but the artwork used to present the TIE Fighters really stood out. This solid looking print ad does come with a bit of disturbance as the Galactic Empire in Star Wars lore are evil.
6. Super Star Wars: Return of the Jedi print ads
Nothing like seeing Harrison Ford, Carrie Fisher and Mark Hamill as the Star Wars icons on a video game ad.
I never played the portable editions of Super Star Wars: Return of the Jedi. Have you?
As far as gaming on the SNES was concerned, the Super Star Wars trilogy of games really kept fans and casual gamers busy. By the time Super Star Wars: Return of the Jedi was released in 1994 on the SNES, there was already immense speculation about the Star Wars prequel trilogy and George Lucas himself started writing them that same year. The 2-page print ad of the game on SNES had a creepy photo of Emperor Palpatine on one side, the other characters on the other side, and six selected screenshots displayed on the lower part. The way the print ad was design reflects that the game is the end of the trilogy like the 1983 film itself. Super Star Wars: Return of the Jedi was also released on Game Gear and Game Boy and the ad makers made the right decision to use the Death Star and space battle image as the background so that the portable games would stand out.
7. Star Wars: Masters of Teräs Käsi print ad
I wonder if George Lucas ever regretted approving this Star Wars fighting game. It was so rough and unpolished with its quality.
If there is any sub-par Star Wars game released in the 1990s, it is none other than Star Wars: Masters of Teräs Käsi on the PlayStation. The 1997 game was LucasArts’ attempt to cash in on the booming fighting games genre and they took a huge risk of making it entirely polygonal. Instead of using photographs or hand-drawn art, the ad makers used a fully rendered 3D polygonal models of Luke Skywalker and Boba Fett which was alienating to look at. In fact, those polygonal models looked very different from the in-game polygonal models of Skywalker and Boba Fett presented during gameplay. This print ad is a sad reminder about an ill-conceived concept for Star Wars that materialized into an actual product.
8. Star Wars: Shadows of the Empire print ad
If you have read the novel, were you able to play this video game?
LucasArts and Nintendo teamed up with something ambitious – a video game adaptation of Star Wars: Shadows of the Empire that was released exclusively to the Nintendo 64 (N64). Released in late 1996, Star Wars: Shadows of the Empire was part of the multimedia entertainment project of the same name and it is the result of LucasArts’ decision to be an early adopter of the N64 for business-related reasons. The 2-page print ad shown here has a dark, star-filled background which captivating screenshots on the left and the N64 controller standing out. This print ad strongly expresses that gamers would need the N64 in order to play Star Wars: Shadows of the Empire in the comfort of home.
9. Star Wars Trilogy arcade flyer
The front.
The other side.
Before the Star Wars Prequel trilogy started with The Phantom Menace, Sega came out strongly by releasing Star Wars Trilogy Arcade in arcades around the world. Released in 1998, the game was arguably Sega’s most ambitious Star Wars-licensed game ever as it was made with the powerful Model 3 hardware, it came with unique controls and the game was designed as a polygonal rail shooter focused on key segments from the original trilogy of films. Sega wisely used dynamic artwork for the front of the flyer giving viewers the impression that the X-Wing fighter was approaching them closely. At the rear, three screenshots only showed space battles which was a wise decision by Sega to keep the surprise intact for gamers until they play the game. Having played this in the arcade myself, I can assure you that Star Wars Trilogy Arcade has more varied types of gameplay and challenges. It’s a lot more than flying and shooting in space, and it has a lot of stuff that Star Wars fans will love.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and to the year 2000.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Tutankham print ad
This print ad appeared in several comic books in 1983.
First released in the arcades in 1982, Tutankham is a 2D adventure game that had a mix of shooting, maze exploration and puzzle-solving with Egyptian settings and concepts. It made its way to the Atari 2600 published by Parker Brother, and it was this specific version I played. This game print ad appeared in comic books I read in 1983, and the people who made it implemented a hand-drawn art of the Egyptian pharaoh Tutankhamun dominating the space to emphasize the Egyptian setting. In fact, this ad made me think more of Egypt and left little to give me an idea of the game design.
2. Star Trek arcade flyer
The clever use of classic Star Trek imagery was used in this initial flyer by Sega.
Back in the 1980s, a futuristic design for an arcade machine like this one was mind-blowing.
I never played the Star Trek arcade game (full title: Star Trek: Strategic Operations Simulator) Sega released in 1983. I only saw its graphics and gameplay during an episode of Starcade. With its game design and visual presentation, Star Trek was a very ambitious arcade project for its time and Sega really went in to promote it. The initial arcade flyer (first one above) was meant to grab the attention of both gamers and arcade operators. The next arcade flyer (2nd one above) showed the ambitious design of the arcade machine made with player immersion in mind.
3. Battlezone arcade flyer
While the hand-drawn artwork was too detailed for the arcade game’s graphics, it still emphasized strongly the concept of the game.
In the history of video games, Battlezone was a groundbreaking game both visually and with game design. It was designed to give gamers an immersive experience of driving a tank with 3D graphics, fun gameplay and a first-person view. Its own history is worth researching. Atari knew it had to heavily promote their ambitious game and the arcade flyer above featured nice hand-drawn artwork while also showing the two types of Battlezone machines that arcade operators can choose from. Battlezone went on to become a highly influential arcade game.
4. Chrono Cross North American print ad
Arguably, this print ad was aimed at RPG enthusiasts, Chrono Trigger fans and gamers looking for something adventurous to play.
First released on PlayStation in Japan, Chrono Cross made its way to the said console in America just a few months before the PlayStation 2 launched there. While there was a risk that came with releasing the ambitious follow-up to the classic Chrono Trigger so late in the PlayStation’s life, Squaresoft (now Square Enix) still went on to aggressively promote Chrono Cross in America. This 2-page print ad that appeared in many gaming magazines remains captivating to look at. As typical of the time, 3D polygonal models and the epic-looking art were used in dominating fashion leaving the small space (lower-left corner) to display a few gameplay screenshots and other 3D art. Still it a fun game to play and this should remind you that Chrono Cross was recently remastered for modern consoles.
5. Ms. Pac-Man arcade flyer
The wife of Pac-Man and the machine.
Given the fact that Pac-Man was so massively successful, it was not surprising that a sequel had to be made and released on as many arcades as possible. Ms. Pac-Man was the sequel and it was released in arcades in 1982 eventually achieving huge commercial and critical success. To promote the game, Midway’s ad makers came up with an ad showing unique art of Pac-Man’s wife looking glamorous (with a driver and a vehicle in the background) and a photograph of the arcade machine on the right. This also was one of the early arcade flyers to use the words “femme fatale”.
6. Centipede arcade flyer
Three machines of Centipede for arcade operators to choose from.
Centipede is another arcade classic from Atari. Released in 1981, a lot of players enjoyed the game’s simplistic and yet addicting design of shooting an incoming centipede and its remaining portions that move down the field. Similar to the Battlezone arcade flyer, this game’s flyer had nice art of a centipede on the top and images arcade machines. Even by today’s standards, this flyer remains eye-catching.
7. Tempest 2000 print ad
This 2-page print ad of Tempest 2000 is still captivating to look at.
Back in the 1990s, Atari went on to release their Jaguar console which was promoted as a 64-bit machine. At a gaming convention, the company met with prospective game developers over Jaguar projects and one of the developers volunteered to do Tempest (a memorable Atari arcade game). This resulted in the development of Tempest 2000 which was a remake of the classic.
As a Jaguar-exclusive game, Atari came up with an eye-catching 2-page ad showing off the 3D visual presentation (6 gameplay screenshots and one original artwork) while boasting in the text description that Tempest 2000 was named the “Best of Show” at the Consumer Electronics Show (CES). The game was released in 1994 attracting mostly positive reviews from game critics and was one of the best-selling Jaguar games (note: Tempest 2000 can now be played in the Atari 50 collection). With the Atari legacy and presentation combined, this print ad remains captivating to look at.
8. Alien vs Predator print ad
Arguably the most defining and most entertaining game on the Atari Jaguar.
If there is any game that truly defined enjoyment and the technological features of the Atari Jaguar, it is the 1994 first-person shooter Alien vs Predator. At the time of its release, it was one of the most immersive games of the Alien vs. Predator crossover franchise and it allowed players to experience what fighting the Predator or the Xenomorph was like. The game also allowed gamers to play as a Colonial Marine (human soldier).
To sell the game, Atari came up with a 2-page ad highlighting the Aliens on one page and the Predator on the other. As the Predator was shown with a grotesque human skull, the use of photographs (most likely sourced from the movies) strongly emphasize the game was aimed at the mature audience among gamers. Six screenshots of gameplay were displayed by the ad makers who were clearly aware of the high popularity of first-person shooting games. Alien vs Predator was a critical and commercial success, and its print ad is arguably the most memorable one of any Atari Jaguar game ever made.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Asteroids Deluxe arcade flyer
The arcade flyer for North America.
Given the fact that Asteroids was a massive hit for Atari in the arcades, it was not surprising that a sequel was made called Asteroids Deluxe. In preparation for its 1981 release, Atari made this Asteroids Deluxe arcade flyer showing three machine that arcade operators can choose from complete with technical details displayed. They even emphasized the QuadraScan video graphics as a technological advancement with regards to graphics. By today’s standards, this arcade flyer is still sensible with regards to promoting the game to both arcade operators and players.
2. Missile Command arcade flyer
Engaging art work on display at the front of the arcade flyer.
Released in the arcades in 1980, Missile Command is a classic game from Atari and its concept of defending cities from incoming enemy missiles proved to be relevant with people living with the fear of a nuclear missile attack during the days of the Cold War. In my experience, I mainly played the Atari 2600 version and it was only recently I finally started playing the arcade classic on my Xbox Series X using the Atari 50 Collection software. As for the arcade flyer itself, Atari simply used highly detailed painted art for the front which clearly emphasized the science fiction portrayal of a military officer using a console inside a base to come up with defensive response to incoming ballistic missiles. The game was a massive hit in the arcades and in my view, Atari’s simply yet direct way of promoting the concept of Missile Command with the arcade flyer remains compelling to look at.
3. Gun.Smoke European arcade flyer
Nice art on the front of this arcade flyer for the European market.
Long before they struck gold with Street Fighter II, Japanese company Capcom scored a hit with gamers in the arcades with 1985’s Gun.Smoke. It was a vertically scrolling run-and-gun game with an Old West setting and it was designed by Yoshiko Okamoto (Final Fight and Street Fighter II). To promote the game for European arcades, Capcom simply used hand-drawn artwork for the arcade flyer’s front which emphasized the Wild West setting, and an American Cowboy and bounty hunter named Billie Bob who is the playable character gamers got to play. In my view, the artwork gave the game a strong Wild West image that is also memorable.
4. Sei Senshi Amatelass arcade flyer
Does the model look sexy or tough?
Released in Japanese arcades in 1986 by Nichibutsu, Sei Senshi Amatelass is a vertical scrolling run-and-gun game with a science fantasy concept. To promote the game and really sell its concept, Nichibutsu hired a model posing with a sword and a shield in fantasy inspired costume. Using the remaining spaces of the flyer, some screenshots and an image of the arcade machine were displayed. This flyer showed the company exerting effort to sell Sei Senshi Amatelass with a touch of beauty and subtle sexiness.
5. Sweet Gal arcade flyer
Seriously, are you interested in playing mahjong in digital form?
Here is another digital mahjong arcade game from Nichibutsu…Sweet Gal. As typical of the company, a model was hired to add subtle sexiness into the promotion of the game and they even added a digital image of a sexy girl. Sweet Gal clearly was promoted to attract men who enjoy playing mahjong in electronic format and there were some arcade spots in Japan that catered to such mahjong enthusiasts.
6. Moon Patrol print ad
This is a fun-looking, comic book style way of promoting a video game.
Here is one of those video game print ads I saw while reading comic books back in the early 1980s. Moon Patrol is a sci-fi, side-scrolling game by Atari known for introducing full parallax scrolling in side-scrolling games. Instead of showing screenshots of the console versions of the game, this print ad used nice looking hand-drawn artworks presented with a comic book-inspired style to emphasize the concept. I still remember how captivating this ad and its super short story was the first time I saw it. It was enough to make me interested in the game.
7. Tron Atari 2600 games print ad
Calling all Tron fans to look at this.
I was very captivated by the 1982 sci-fi movie Tron which I saw on home video. It had very flashy computer-generated visuals, a very memorable story and the fine performance by Jeff Bridges. Tron was also very reflective about the video game culture of its time. When I first saw this print ad while reading a comic book, I was really excited. If you look closely, it had nice artwork dominating the space and screenshots that each promoted the games Tron: Deadly Discs and Adventures of Tron. Even though the graphics were primitive, I still recognized the Tron-related images which added to my excitement.
8. Q*bert print ad
This print ad by Parker Brothers really captured the essence of the game.
The puzzle-oriented 2D action game Q*bert became an arcade hit in America shortly after its 1982 release and even went on to become one of the highest grossing arcade games in 1983. Q*bert is one of those 2D games that cleverly blended puzzle play with 3D-like movement and avoidance of both obstacles and enemies. As expected, the game made its way into gaming console and this particular print ad had artwork that strongly captured the very essence of the game complete with the very catchy line “It’s not easy being Q*bert, but it’s fun.”
9. Masters of the Universe: The Power of He-Man print ad
Calling all He-Man fans.
I saw this print ad of Masters of the Universe: The Power of He-Man (for Atari 2600 and Intellivision) while reading a comic book long ago. Like the Tron games ad, this made me excited as I was fond of watching the He-Man cartoon series of the 1980s. While the selected screenshots caught my attention, it was the hand-drawn art of He-Man facing off with Skeletor and his minions that captivated me simply because it reminded me of the animated series. This is a fine example of promoting a video game that would instantly resonate with fans of He-Man and the Masters of the Universe franchise.
10. UFO Robo Dangar North American arcade flyer
The giant robot concept of this game gave some viewers the impression that it was based on some giant robot anime series from Japan even though the art work used does not suggest it.
Here is another arcade game from Nichibutsu but for the North American market and without the use of a model and without the subtle sexiness. UFO Robo Dangar is a 2D vertically scrolling science fiction shooting game and players get to control a giant robot (composed of flying vehicles that merged into one mechanical body) that has to go through countless waves of enemies in order to advance from one level to another. The arcade flyer used nice looking sci-fi art of ships with the game’s title having a robot and several screenshots of the game. The flyer even made a hard pitch towards arcade operators that UFO Robo Danger will transform their games into profits with proven longevity.
11. Aliens Japanese arcade flyer
The front.
The other side of the flyer of the 1990 arcade hit Aliens.
Quite arguably, Konami’s 1990 arcade hit Aliens is the best video game of any game design to be based on the 1986 film directed by James Cameron. Not only was Aliens a big hit in the arcades, it also won an award from the American Amusement Machine Association (AAMA). Aliens was released in Japanese arcades in February of 1990 and Konami released an arcade flyer that was much more visually striking than its North American arcade flyer. The front had detailed artwork of the Xenomorph while the rear had the instructions and screenshots presented in an orderly manner. The photograph of the Xenomorph alien was added intensity on selling the game. This is still a great looking arcade flyer.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Defender arcade flyer
Perhaps Atari did not have enough original artwork of Defender to be used in this arcade flyer. So they ended up using footage of an astronaut on the moon.
Very long ago, I played the classic game Defender a lot on the Atari 2600. Strangely enough, I never played its arcade version as my visits to arcades were quite limited as I was so young back then. When it comes to the arcade flyer of Defender, I find the use of stock footage of an astronaut on the moon as the artistic backdrop baffling because the game’s concept was all about fighting back alien invaders and protecting the citizens. Ironically, the image blended well with the photos of two arcade machines showcased.
2. Amidar Atari 2600 print ad
Does this ad make you think about King Kong or animals?
When I was a young boy, I saw this Parker Brothers print ad of Amidar appear in many superhero comic books I read. I never played the game on the Atari 2600 nor in the arcades. Each time I saw this ad, I always wondered how the game played and what its creative concept was all about. The constant showing of a giant gorilla on the game box cover reminded me of King Kong.
3. Reactor Atari 2600 print ad
Parker Brothers made this ad imagining gamers getting very engaged with reactor once they start playing it.
Reactor was one of those video games that was somewhat influenced by the subject of nuclear technology, particularly about the nuclear reactors. This is another game I never played on console nor in the arcades. This Reactor print ad by Parker Brothers for the Atari 2600 has a visual style and creative concept that I still find fascinating to look at.
4. Punch-Out!! arcade flyer
This was years before Nintendo hired Mike Tyson to endorse the console version of Punch-Out!!
In 1984, Nintendo released the original Punch-Out!! game in the arcades and literally punched its way through to the top of American arcades that year while also scoring big in other arcades around the world. While the game proved to be very playable and a lot of fun, it could be argued that the intriguing image Nintendo used for the North American arcade flyer – a boxer down after literally getting beaten by the Punch-Out!! machine – made an impact on both gamers and arcade operators.
5. Arumana no Kiseki flyer
Is the famous Indiana Jones theme music playing inside your mind right now as you look at this art?
Released in 1987 on the Disk System of the Nintendo Family Computer (Famicom) in Japan, Arumana no Kiseki was one of the many 2D adventure games Konami released that entertained gamers. When compared to Castlevania – strongly influenced by American horror movies – this game was very influenced by the Indiana Jones movies of Steven Spielberg which is very evident in this promotional flyer.
In fact, some gamers who could not read the Japanese title actually thought this was an official Indiana Jones video game because the artwork was so suggestive. Having played and finished the game myself, I can say that Arumana no Kiseki was simply an Indiana Jones-inspired adventure game that had its own creative concept and unique settings and characters.
6. Devastators arcade flyer
The 1980s female Rambo smiling towards you.
By looking at the track record of Konami closely, you will notice that many of their games in the 1980s were influenced by Hollywood movies and they hired pretty or sexy models for their arcade flyers. This arcade flyer of Devastators is no exception and you can clearly see the Rambo-inspired lady smiling while carrying a weapon. Devastators itself had strong Rambo vibes for its concept.
7. S.P.Y. Special Project Y arcade flyer
Somehow the picture of this flyer reminds me of Miami Vice.
Still with Konami, S.P.Y. Special Project Y is 1989 arcade game that featured action sequences in which players fight against countless enemies in order to progress with the minimal story. This game had certain spy movie elements and to promote it, Konami came up with this arcade flyer showcasing three sexy women wearing swimwear accompanied by two men who looked more like operators or schemers. Can you imagine yourself as an arcade operator looking at this flyer trying to decide to buy the game?
This arcade flyer is still great and exciting to look at, even if your not a TMNT fan.
Now this is one of the most definitive arcade games Konami ever made. Released in late 1989, Teenage Mutant Ninja Turtles became a massive arcade hit in North America constantly attracting lots of fans and casual gamers to play at each machine. The demand was so great, Konami had no choice but to hire a company to manufacture more machines. When it comes to promoting the game, Konami cleverly used a mix of artworks for the TMNT characters and fantasy environment while having a hired model playing April O’Neil blending in smoothly.
Having seen the 1980s animated series myself, I can say that the ad makers struck gold when it came to making a promotional image that Teenage Mutant Ninja Turtle fans can easily recognize and go to the arcade to play the game.
9. Batman arcade flyer
If you saw the 1989 movie, did you play this in the arcade?
The live-action Batman movie of 1989 was simply inescapable as there was so much hype, merchandising and promos connected with it. When it came to video games, it was not surprising that a lot of companies talked with Warner Bros. and eventually Atari made the official arcade game based on the movie (for insight on the production, watch PatmanQC’s video by clicking here). This early-1990s arcade flyer had a simplistic approach showing a few screenshots and descriptive text while having the live-action Batman (note: Michael Keaton in costume) dominating in the middle. Simplistic yet effective in telling gamers and arcade operators what to expect.
10. Xevious arcade flyer
This arcade flyer is exciting and creative to focus on.
Xevious is a long-running series of video games owned by Namco. Since the early 1980s, several Xevious video games were released on arcades, consoles and mobile devices. Believe it or not, the original Xevious game was published by Atari for North American arcades and the company came up with this dynamic looking flyer to promote it. The arcade flyer really looks dynamic due to the hand-drawn art surrounding the photo of the machine. Even by today standards, this flyer still looks modern and energetic.
11. Robin Hood: Prince of Thieves print ads
Tell me if this ad makes you want to play the game.
Original artwork here was meant to immerse viewers into the fantasy setting of the game based on the movie.
If you saw the 1991 movie Robin Hood: Prince of Thieves, were you able to play the video game adaptation? Robin Hood: Prince of Thieves on the Nintendo Entertainment System (NES) was notable for being specially featured in the Nintendo Power magazine and its game design was truly ambitious at the time. To promote the game and take advantage of the movie’s popularity, Virgin Games came out with two print ads targeting movie fans and NES gamers.
The first print ad above had lots of selected screenshots surrounding the game’s box and crammed the descriptive text. The 2nd print ad had original artwork to emphasize the fictional setting and used only three screenshots. Looking at both print ads, it was clear that the ad makers had no permission to use the likeness of Kevin Costner as Robin Hood. The same with other actors and their characters. Regardless, the ads still reminded me enough of the movie while keeping me informed about the video game.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Raiders of the Lost Ark game print ads
The print ad with strong Indiana Jones imagery.
The print ad with the movie theater exterior image and the small image of the Atari 2600 console.
Directed by Steven Spielberg, Raiders of the Lost Ark was one of the best adventure movies ever made as well as the start of the iconic character Indiana Jones. Given its huge commercial success, an official video game adaptation for the Atari 2600 was released in 1982 and game designer Howard Scott Warshaw even met with Spielberg during the game’s development.
To promote the game, Atari released two print ads – one ad had a movie theater exterior visual concept to emphasize they have the official video game adaptation based on the movie while the other ad showed the game’s official artwork and game box cover while emphasizing a savings offer. Atari really did what they could to sell a game while riding on the success of Raiders of the Lost Ark.
2. Phoenix print ad
Even without any screenshots, this print ad’s art still gives viewers a clear idea of what to expect.
Similar to what they did with Galaxian and Joust, Atari made this print ad promoting Phoenix which was a 2D sci-fi shooting game that was similar with Space Invaders in design. Colorized, hand-drawn artwork resembling the 2D sprites of the game was done to capture the attention of people. The art is so good, it made up for the lack screenshots of the game.
3. Moon Patrol arcade flyer
Front of the Moon Patrol flyer.
The other side of the arcade flyer.
Moon Patrol was a 2D sci-fi side-scrolling adventure game first released in the arcades in 1982. To sell the game to arcade operators, publisher Williams created the North American arcade flyer that heavily used hand-drawn comic book-style artworks on both sides while using available space on the other side for the descriptive text, contact details and the image of an arcade machine. What is very clear is that no screenshots of the game were shown to stand out which explains why a lot of hand-drawn art was used. The picture of the machine showing a screen of Moon Patrol was the closest thing to see a screenshot on this flyer. Personally, I really like the style and quality of the hand-drawn artwork as it made the flyer look lively.
4. Paperboy arcade flyers
The arcade flyer showing the Paperboy machine and screenshots. The hand-drawn art is nice.
This one uses comedy showing a grown man riding a bike as a paper delivery “boy”.
I really like the stronger emphasis on the in-game graphics of Paperboy which dominates the space. What you see is what you get in the arcade.
The first time I ever played the classic Paperboy was in the arcade inside a Las Vegas hotel way back in 1989, and it sure was a challenging yet fun experience. Before its arcade debut in 1985, the developers took a lot of risks making the game which includes coming up with a bicycle handle bar for each machine to have. To promote the game, Atari made at least three arcade flyers that creatively emphasized what the game’s concept was about, how did it play, why does the machine have bicycle handlebars and why players can expect fun. Atari’s promotional efforts paid off as Paperboy became a huge hit in the arcades not only in America but also in Japan.
5. Frogger multi-platform print ad
This print ad is still amusing to look at.
After Frogger became a hit in the arcades, Parker Brothers secured the rights to port the game on Atari consoles, the Intellivision, TI-99/4A, vic-20, the Commodore computers and ColecoVision. To promote their Frogger ports, the single-page print ad was made showing a player in the foreground playing in front of screens that each showed what the game looked like on each platform. Parker Brothers found tremendous success selling 4 million copies of Atari 2600 version of Frogger at a time when there were only 13 million units of Atari 2600 in existence. By the year 2005, video game sales of Frogger reached 20 million worldwide across different platforms.
6. Predator 2 print ad
This is one very edgy print ad as used an official image from the movie.
If there is anything memorable about the 1990 film Predator 2, it is the fact that it had the story and the alien hunter itself within a metropolitan setting. That being said, the Sega Genesis Predator 2 video game had a suitable design of shooting and adventuring within the urban settings. This video game ad really captured the vibe of the movie (even showing the reddish human skull with spine on the Predator’s left hand) and clearly showed what gamers could expect. This old ad is still captivating to look at and its edgy approach is still intact.
7. Atari Jaguar print ad
Did you ever own an Atari Jaguar console?
When I was reading video game magazines back in the 1990s, I always found print ads of the Atari Jaguar intriguing to look at. I was very young when I first played the Atari 2600 and its games at home, and later played some Atari games in the arcade. To me, seeing Atari Jaguar print ads like this one gave me moments of nostalgia and it made me wonder if Atari knew what it was doing with their so-called 64-bit game console. They did what they could to promote their console and the games within this 2-page print ad.
8. Vs. print ad
This print ad easily reminds me of the 1990s.
By 1997, both the arcades and the video game console market were filled with lots of 2D and 3D polygonal fighting games. Japan was the hot spot of the production of 3D polygon fighting games and the developer Polygon Magic (based in Japan) made Fighters’ Impact which Taito released in Japanese arcades and the PlayStation. The said game was picked up by THQ for a late-1997 release on the PlayStation in America under the title Vs. I never played this game but I heard that the game’s development included gang-oriented characters designed by Marvel Comics artist Kurtis Fujita. This Vs. ad is a lively reminder about the hip-hop fashion that made its way into video games.
9. GoldStar/LG Electronics 3DO print ad
This is a very weird way to market a video game machine.
Back in the 1990s, the South Korean electronics company GoldStar (which was part of the umbrella of LG Electronics) had the license to produce 3DO game consoles with its own style. In some ways, the GoldStar 3DO console looked like a premium console on the outside. Unfortunately, the GoldStar 3DO print ad here had a very sloppy presentation as the ad makers used very weird art of a brain-with-eyes holding a 3DO controller leaving little space left to promote the console and games (without any screenshots). The text description was sloppily done. This is a bad example of promoting video game hardware and games.
10. Pandemonium 2 print ad
I saw this ad but never played the game.
Looking back at 1997, I find it strange that I never got to play Pandemonium 2 on the PlayStation even though I saw its print ad in magazines. I had a lot of fun playing Pandemonium! on the console in 1996 but somehow missed out on its sequel. Looking back at the Pandemonium 2 print ad, I was surprised with how the game developers redesigned the two playable protagonists, especially Nikki who was clearly made to look very sexy. The word “libido” (meaning sexual drive) was deliberately placed above Nikki. The ad also had a hypnotizing mix of colors which I believe was also deliberately done by the ad makers. I can only wonder how the game played.
11. Mission: Impossible print ad
A captivating ad.
In 1990, Ultra Games (a label of Konami) released the Mission: Impossible video game on the Nintendo Entertainment System (NES) in America. Developed by Konami, the game was an adaptation of the 1988 TV series and it had an ambitious design with regards to level design and gameplay. To promote the game, the ad makers came up with a visual design showing the game’s box (which had a nice painted art on the cover) on the foreground and several screenshots resembling TV monitors on the background. Even by today’s standards, this print ad still looks good and captivating even if you are not too familiar with Mission: Impossible on TV.
12. The Lawnmower Man Sega CD and Genesis print ad
Are you fan of The Lawnmower Man movie?
Back in 1992, there was a lot of buzz generated by the movie The Lawnmower Man as it had a disturbing concept that involved virtual reality and, more notably, author Stephen King sued the filmmakers to remove his name from the title because the film differed so much from the source material. Of course, those developments did not stop the production of video game adaptations of the movie. This print ad promoting the Sega CD and Sega Genesis versions of the game heavily used the images of CyberJobe which were among the most memorable images from the film. Looking at the ad, the ad makers could have made the screenshots look a little larger to really sell the games.
13. Ground Zero: Texas print ad
The shotguns really made this ad eye-catching.
I never played the Sega CD video game Ground Zero: Texas but I knew that it was one of those games that heavily relied on video footage while giving players moments to interact. Back in 1993, there was an increase in the number of video games that carried lots of live action footage to drive the narrative and players were given options in order to progress. What is very notable about the game is not the game design but the very 2-page ad used to promote it. The image showing four people pointing their shotguns towards the viewer was easily the most captivating part of the ad. Even though there was vacant space in between, the screenshots of the game were displayed to be really small.
14. Alien vs. Predator for SNES and Game Boy print ad
This ad caught the attention of a lot of people back then.
Back in 1990, Dark Horse Comics launched the 4-issue mini-series of Aliens vs. Predator which turned out to be a very intriguing and engaging crossover comic book tale featuring two iconic sci-fi species of monsters. The success of the comic books led to the production of many video games which delighted both fans of Predator and Aliens. In 1993, Activision released Alien vs. Predator on the Super Nintendo Entertainment System (SNES) and the single-page print ad they came up with was engaging to look at. The SNES game box with the fine looking painted art was the main visual highlight leaving just enough space for the descriptive text, the Game Boy cover and two screenshots. Believe it or not, this video game was not related at all with the Alien vs. Predator arcade game and Atari Jaguar console game.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Star Wars: The Empire Strikes Back Atari print ads
I could not forget the first time I saw this print ad while reading a comic book.
This ad showed the Atari 2600 controller.
Even during its early years under George Lucas, the Star Wars entertainment franchise made its way into video games due to its massive popularity and Parker Brothers really made moves to cash in. This resulted in the Atari 2600 video game adaptation (1982) of The Empire Strikes Back which focused mainly on the memorable Hoth battles between Rebel fighters and the Empire’s AT-AT walkers. Parker Brothers came up with two print ads and each had a different visual concept: one had nicely drawn art along with two screenshots shown while the other had painted art of the AT-AT while showing the Atari joystick. These old print ads still look great and exciting.
2. Double Dragon Japanese and North American arcade flyers
If you read manga (Japanese comics) in Japan, then the art style of this arcade flyer should look familiar to you.
The character designs seem inspired by 1980s Hollywood action cinema.
Released in 1987, Double Dragon became a huge hit in the arcades of Japan, America and Europe resulting in financial gains for developer Technōs Japan and publisher Taito. What I find intriguing was the fact that the Double Dragon arcade flyers for Japan and North America had drastically different art styles used to promote it. The Japanese flyer had art style that is more common with manga while the North American had artwork that seemed inspired by Hollywood action movies (as well as the rise of martial arts films in America during the 1980s). The American flyer even had the two characters identified as Hammer and Spike and they both looked American. This is a classic example of using different approaches to promote a game in each market.
3. Universal Soldier print ad
The people who made this print ad made sure to use the names of the stars to help sell the game.
Even though its worldwide ticket sales did not reach $100 million, the 1992 movie Universal Soldier still caught a lot of attention from moviegoers simply because it had Jean-Claude Van Damme and Dolph Lundgren as the stars. Unsurprisingly, the movie had a video game adaptation and because publisher Accolade wanted to cash-in on the film’s hype, they made some deceptive moves by rebranding one of its games (already development) as a tie-in. Advertised as an official adaptation, Universal Soldier was actually a rushed conversion of Turrican II: The Final Fight. This print ad – which even showed the stars’ names – is a reminder of the deception Accolade pulled off.
4. Sega CD print ad
Do you find this Sega CD print ad hilarious?
When Sega was making waves with its Sega Genesis (Sega Mega Drive in Japan), the company was quick to react to the growing use of the compact disc (CD) format as a useful storage medium for video games. The Sega CD (Mega CD in Japan) was released as an add-on device to work with the Genesis console and Sega’s American team came up with a series of promotions. This print ad is just one of the promotions and ad makers came up with a “crazed” or “electrified” gamer dominating one page while showing the Genesis, the Sega CD and screenshots of games (running on CD) on the other page. By today’s standards, the Sega CD print ad is funny and catchy to look at.
5. Snatcher for Sega CD print ad
I find this Snatch print ad looking odd. The ad makers could have done more to focus on the game itself.
First released in Japan in 1988, Snatcher was a cyberpunk visual adventure game that was one of the early works of the famous Hideo Kojima (Metal Gear series). Due to its design and approach on visuals to tell a story, it was not surprising that a Sega CD version of it got released in 1994. To promote the game to the growing number of North American Sega CD gamers at the time, Konami came up with this rather unusual print ad showing the face of a smiling lady dominating the space leaving little room to show the screenshots and the game’s cover. The visual concept is engaging but it takes effort to notice it was promoting the Sega CD version of the video game. This old ad would have worked better had the ad makers increased the sizes of the screenshots and the game cover.
6. Jurassic Park for Sega CD print ad
Does the T. Rex look scary to you?
As part of its drive to add more games to the Sega CD add-on and help it sell more units, Sega acquired the Jurassic Park license and went on to produce an adaptation utilizing the technological features of the Sega CD. To aggressively promote the game, Sega came up with this print ad that had a Tyrannosaurs Rex (looking through spaces) on one page and then several screenshots plus text descriptions on the other. For a click-and-point Jurassic Park game, this ad was really exciting and intriguing to look at.
7. Atari Jaguar print ad
This was indeed an eye-catching ad.
In the early 1990s, Atari made an aggressive move to compete in the arena of video game consoles which they used to dominate from the late 1970s until 1983. This time around, they came up with the Jaguar console which had some pretty advanced technologies for the time. As part of their North American marketing campaign, Atari unleashed an ad showing game screenshots on the first page and huge artwork of a jaguar coming after Sonic, Mario and Yoshi (mascots of Sega and Nintendo respectively) symbolizing that the Atari Jaguar had more power and better technology than the Genesis and the Super Nintendo Entertainment System (SNS). While it was engaging to look at early on, this print ad is now an embarrassment as the Jaguar console failed terribly. Lastly, the marketing of the Jaguar as a 64-bit machine was never real.
8. George Foreman, The Simpsons and Spider-Man Game Gear print ad
This ad appeared in a lot of comic books in the 1990s.
In the early 1990s, Sega released the Game Gear handheld gaming device which instantly placed them in competition with Nintendo’s Game Boy. Through its Flying Edge label, Acclaim Entertainment promoted George Foreman’s KO Boxing, The Simpsons: Bart vs. the Space Mutants, and Spider-Man for the Game Gear hoping to sell well. This 3-game print ad highlighted the popular figures who had a lot of space for attracting attention. The ad maker managed to insert two screenshots per game, the game covers and a text description to inform consumers what they were being offered. A good ad to look at.
9. Time Gal for Sega CD print ad
The presentation here looks nice but Time Gal herself looked like she was drawn by a different artist.
Originally released in the arcades in Japan in 1985, Time Gal made its way to the Sega CD add-on in the early 1990s. It was a highly unusual video game as it was an interactive movie (with lots of anime footage) made with the use of Laserdisc technology for its arcade version. It played lots of anime scenes and players must choose the on-screen options to execute the character’s next action in order to progress. For the Sega CD version for North America, this print was made to capture the attention of consumers using the protagonist’s sex appeal on the cover art with four screenshots placed on the sides to show what to expect. I noticed that Time Gal on the cover art looked different from how she appeared in the anime sequences. At least the ad makers tried hard to sell the game.
10. Mortal Kombat print ad
Still an effective ad to promote a blockbuster game and make people informed it was coming to multiple platforms.
Considering how successful it was in the arcades, the 1993 release of Mortal Kombat for game consoles and handhelds was unsurprisingly highly anticipated and publisher acclaim came up with this single-page ad. The presentation involved the use of a photographic background of many spectators (to emphasize excitement and popularity), media quotes and screenshots to effectively promote the game.
11. Equinox print ad
Take a close look. Tell me if you find it funny.
I never played Equinox but I heard the loud buzz about its design as a 3D isometric game that had elements of exploration, platform play and puzzle solving. The people responsible for this print ad emphasized the concept that the game is so addicting to play, players will still play it as they get older. This ad has a subtle yet effective approach with humor.
12. James Bond 007: The Duel print ad
Timothy Dalton’s image as James Bond was sourced from Licence to Kill for this game’s ad.
Here is another decades-old James Bond video game print ad I found. Released a few years after Licence to Kill, James Bond 007: The Duel was notable not for its gameplay nor game design but for the fact that it used the image of Timothy Dalton as 007 for its print ad and the opening scenes in the game itself. Dalton’s Bond image here was never new nor originally taken for the game as it came directly from Licence to Kill’s publicity library. Each time I saw this ad, I was only reminded of the 1989 movie which I still enjoy watching.
13. Neo Geo AES console print ad
Do you find this ad both sexy and funny?
Decades ago, SNK made a huge splash in the arcades with lots of really fun games released with their Neo Geo (stylized as NEO GEO) hardware. In 1990, they released the cartridge-based Neo Geo AES console in Japan and America and it carried the same technology as the arcade hardware. To promote the console in North America (note: the Neo Geo console and its games were very expensive), SNK came up with this catchy and funny print ad showing a sexy woman feeling annoyed that her man spends more time with Neo Geo gaming than with her. This was a clever way of emphasizing the arcade-perfect experience in the comfort of home, and it was funny to look at.
14. Gradius II Japanese arcade flyer
Great looking painted art was used for this 1988 arcade game.
Since the original Gradius was a big hit in arcades in Japan in 1985, it was not surprising that Konami released Gradius II three years later. With regards to the use of painted art, the artist showed the game’s spaceship in a dominating position emphasizing high-speed travel and excitement. The image, which also looks more colorful, is a complete reversal of the painted art used in the flyer of the previous which showed the rear of the spaceship as it moves towards a larger spaceship (the opposition). This arcade flyer art still looks great as it has a timeless charm.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. River Raid print ad
This River Raid print ad appeared on comic books and magazines long ago.
Decades before it became an industry giant with the best-selling Call of Duty games, Activision became a standout publisher in the early 1980s with River Raid on the Atari 2600. Designed by Carol Shaw, River Raid was a huge success ending up as the 2nd best-seller on the Atari 2600 as well as Activision’s best-selling game for the year 1983. Apart from showing one screenshot and the box cover of the game, the print ad of River Raid had this mesmerizing 3D image that caught many gamers’ attention and helped them feel like they will pilot on dangerous missions. The 3D image was futuristic in its own style became forward-moving 3D sequences in video games became reality many years later.
2. Galaga North American arcade flyer
The front of the flyer showing three Galaga machines that arcade operators can choose from.
Key details about Galaga were nicely presented on the rear of the flyer.
In the history of gaming, Namco’s Galaga was played by countless millions of gamers and it is still highly regarded as an arcade classic as well as one of the most enjoyable arcade games ever made. In preparation for the North American launch (October 1981), Midway prepared the arcade flyer showing the three types of machine on the front that arcade operators can choose from. On the rear is the really neat approach of explaining the details of the game, what kind of gameplay is to be expected, and how to play. Whether you are an individual player or the manager of an arcade joint, this flyer suits your needs.
3. Area 51 arcade flyer and conversion kit flyer
The front of this Area 51 flyer had an enticing message for arcade operators as well as other business owners/managers who are interested in having a machine to add value to their business joints. Atari was already in deep money problems by the time they started making this game.
The Area 51 arcade conversion kit is a cheaper alternative for businesses who want the game.
Moving on to the 1990s, Atari was already struggling financially and desperately needed a hit to lift them up fast. A light gun shooter project was approved as arcade shooters were in good demand and after overcoming serious hurdles during production internally, Atari hired independent team Mesa Logic to take charge of development. After being granted extra time and more creative freedom, the project under Mesa Logic’s handling became a sci-fi shooter titled Area 51. The game became a huge hit in the arcades for Atari resulting in sales of more than 20,000 arcade cabinets as well as a major financial boost for the company (note: Atari still exists today). Atari went on to release Atari 51 versions for PlayStation, Sega Saturn and PC in America in 1996. The Atari 51 flyers you see here are still captivating to look at and were crucial in generating buzz among arcade operators, business joints that had space for arcade cabinets and gamers.
4. Panasonic 3DO print ad
The makers of this print ad forgot to mention the 3DO is also a game machine.
Back in 1993, the 3DO Interactive Multiplayer console manufactured by Panasonic (a licensee of the 3DO Company) was launched with a CD-ROM drive, multimedia features and gaming capabilities (with a 3-button control pad). This print ad strongly emphasized the 3DO’s ability to play high-quality sound and full-motion videos using the Sea of Cortez software which functioned as an interactive movie. Obviously, this did not resonate well with people who loved to play games and by the time the 3DO Company and its partners started marketing games, they could not save the 3DO console from fading to obscurity. The console shown in the ad is specifically model Panasonic FZ-1 R·E·A·L 3DO Interactive Multiplayer. Panasonic was one of five companies that were licensed by the 3DO Company.
5. MechWarrior 3050 SNES print ad
If you were unaware of the 1994 game BattleTech, then this ad would have fooled you into thinking it is promoting a brand new game.
In 1995, the popular BattleTech entertainment franchise arrived on the Super Nintendo Entertainment (SNES) system with MechWarrior 3050 and its print ad had a really blazing artwork of an armed mech in fire which gave readers the illusion of a new and original game. In reality, MechWarrior 3050 was actually a port of BattleTech which was released on the Sega Genesis in 1994. The Genesis game was published by Extreme Entertainment Group while the SNES game was published by the more famous Activision. If you look closely at the MechWarrior print ad, you can tell how hard they tried to sell the game like it was brand new and all-original.
6. Cliffhanger video game print ad
This print ad had Sylvester Stallone hanging on a cliff to be relevant with the title of both the film and the game. They could not show images of Stallone in hard action scenes.
For fans of Sylvester Stallone, 1993 was a big and exciting year as the Hollywood icon appeared in two major action films – Cliffhanger and Demolition Man. Cliffhanger was released first and there were video game adaptations of it released on game consoles, handhelds and computers. This print ad of the Cliffhanger video game had an image of Stallone hanging on a cliff to emphasize the title. The ad makers cleverly posted selected gameplay screenshots and quoted GamePro and Electronic Gaming Monthly (EGM) to make the game look credible and worthy of purchasing. The marketing led to nowhere as the game received mostly negative reviews from critics and it faded to obscurity. Lastly, the Cliffhanger game ad had a noticeable amount of space wasted. They could have made the screenshots and text look somewhat bigger to sell the game.
7. Ballz: The Director’s Cut print ad
I never got to play this game on the 3DO.
Here is another ad of the video game released on the failed 3DO console. As its title made obvious, Ballz: The Director’s Cut is an enhanced version of the original Ballz game of 1994 that was released on other consoles. The print ad had an eye-catching piece of artwork and posted beside it were selected shots of the gameplay. Strangely enough, the creative writing on the lower part of the ad does not make any sense and did nothing to convince gamers to play the game. As Ballz: The Director’s Cut was released in 1995, this ad shows the revised 3DO console from Panasonic (model: Panasonic FZ-10 R·E·A·L 3DO Interactive Multiplayer).
8. NFL GameDay 2000 print ad
Did you find this ad funny to look at in 1999?
To promote the PlayStation-exclusive NFL GameDay 2000, Sony publisher 989 Sports and the ad makers decided to implement a humorous look at football TV coverage by having two sportscasters wearing shorts in front of a TV camera that was only showing their heads and upper bodies. The TV sets on the side show screenshots from the game to emphasize the sports gaming experience. Ultimately the game scored mostly positive review from the critics.
9. WildC.A.T.S: Covert Action Teams print ad
WildC.A.T.S. art by Jim Lee was used to promote the SNES video game.
When Image Comics launched in 1992, WildC.A.T.S: Covert Action Teams was Jim Lee’s creator-owned comic book franchise and its launch issue was a big seller. Years later, WildC.A.T.S. grew in popularity with comic book fans and the franchise achieved multi-media status by venturing into TV (with an animated series) and video games. This print ad promoting the video game adaptation had no screenshots to show which kept fans and gamers guessing how the game will turn out in terms of gameplay and game design. It was obvious that the people who made this print ad had to rely on the best WildC.A.T.S. artwork they could find drawn by Jim Lee. This ad made me laugh back in the old days because if you did not look closely, it might fool you into thinking it was more about comic books than the game on the SNES.
10. Cutthroat Island print ad
Exciting imagery without Geena Davis and Matthew Modine was used to promote the video game adaptation.
I never saw the Hollywood mega-flop Cutthroat Island nor have I ever played any of its multiple video game adaptations (released on SNES, Sega Genesis, Sega Game Gear and Game Boy). The video game print ad, however, caught my attention back in 1995 because the ad makers cleverly used a photograph from one the many expensive movie sequences filmed and the hard, physical work by the filmmakers was clearly visible. Then the ad makers had four screenshots placed on the lower-left part and inserted descriptive text that sounded exciting. Lastly, the ad mentioned a sweepstakes promo.
Without using any images of stars Geena Davis and Matthew Modine, this ad was a strong attempt to get gamers excited for the video game adaptation. Like the movie itself, this game flopped and has faded away to the land of the forgotten.
11. AH-3 Thunderstrike print ad
Captivating artwork, vibrant colors and orderly text descriptions made this an effective ad.
AH-3 Thunderstrike is one of the better games that was released on the Sega CD add-on (requires the Sega Genesis console) in 1993. Similar with MechWarrior 3050, the game was actually a port of Thunderhawk which itself was released on the Amiga and MS-DOS PC in 1992. The print ad showcased a captivating artwork (which was also used on the game’s box cover), a few screenshots and strategically placed text descriptions to sell the game. This ad still looks good.
12. James Bond 007 print ad
This print ad appeared in many comic books in 1984.
This is a print ad I saw many times while reading comic books in 1984. James Bond 007 for Atari 2600 was an ambitious licensed video game as it featured levels that were inspired by missions in the James Bond movies Diamonds are Forever, The Spy Who Loved Me, Moonraker and For Your Eyes Only. Keep in mind that programmers back then had to deal with memory limitations and primitive tools to make games.
To promote the game, original art of Agent 007 was used which did not resemble the James Bond star of the time – Roger Moore. Strangely enough, the illustrated James Bond slightly resembled Timothy Dalton whose debut as 007 happened in 1987. Adding further zest to the add was the use of fictionalized quotes pointing to fantasized critics as sources (example: Vincent Can’tbe is a reference to real life critic Vincent Canby). The use of a pink background made this catchy ad look really odd.
13. Choplifter III: Rescue Survive print ad
A captivating print ad that brought gamers’ attention to the Choplifter series again.
This print ad of Choplifter III: Rescue Survive has a striking look showing a military officer who needs your help as he has been stranded behind enemy lines. The presentation reflects the long-time tradition of the Choplifter game franchise which has been about piloting an armed helicopter to the opposition’s territory, shooting at bad guys and then rescuing the hostages or prisoners-of-war (POWs). The game eventually gathered mostly positive feedback from video game critics.
14. Defender of the Crown print ad
Cinemaware took a gamble with the visual concept of this print ad.
Released in 1986 for home computers, Defender of the Crown was made with a high level of quality backed with solid artistry. To capture gamers’ attention, Cinemaware came up with this print ad showcasing a pretty model looking somewhat seductive which reflects what happens in the game when players rescue a damsel in distress. The selected screenshots showed what the game looked like on different platforms, and the lower part of the ad made the game feel like it was a historical epic waiting to be discovered. Defender of the Crown eventually became a big hit with computer gamers.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. X-COM: UFO Defense print ad
While there were no screenshots of the game for PlayStation, the art here was enough to catch your attention.
Back in 1994, X-COM: UFO Defense (original European title: UFO: Enemy Unknown) became an unexpected hit with PC gamers as it gathered lots of positive reviews from the critics and sold a lot on the PC DOS (disk operating system) format. In an obvious attempt to continue the commercial success, a port of the game was released for the PlayStation console in 1995. Publisher MicroProse and its marketing partners came up with this eye-catching print ad to promote the PlayStation version. While no screenshots were shown, the artwork used turned out to be effective in catching attention while emphasizing the sci-fi concept of the game.
2. Star Command print ad
Long before Starfield, there was Star Command.
Way back in 1988, I first saw my friends play the sci-fi role-playing game (sci-fi RPG) Star Command on the PC DOS format. A short time later, I played the game on our home computer and finished the single-player campaign. This print ad, which has lots of descriptive text, has a strong visual presentation that entices players to play the game and discover the vast amount of content (space travel, missions, battles, encounters with aliens) that the game developers prepared. For its time, the Star Command print ad was captivating to look at.
3. The Daedalus Encounter print ad
This print ad was an attempt to catch the attention of both gamers and people who want to watch live-action spectacle.
Released on PC, Macintosh and the 3DO game console in 1995, The Daedalus Encounter was a sci-fi video game that worked as an interactive movie (with puzzles) starring Tia Carrere. To promote the 3DO version, publisher Panasonic came up with an ad that emphasized the sci-fi concept and the cinematic experience (including a few stills of cutscenes) leaving little room about how the game plays. Take note that this game was released at a time when the CD-ROM format started gaining popularity as a reliable optic media format which opened opportunities for game companies to include full-motion videos.
4. Gradius Japanese arcade flyer
The original Gradius has always been fun to play and the enjoyment also made it on game consoles as more games were released.
Still on the realm of sci-fi, Konami launched their 2D side-scrolling shooter Gradius in the arcades in Japan in 1985. The arcade flyer here used a huge amount of space for the game’s official artwork which is very captivating to look at as it clearly emphasized the sci-fi concept. On the side are five screenshots that tell gamers what to expect when playing. The promotions paid off nicely for Konami as Gradius became an instant hit in Japanese arcades and eventually found strong commercial success in the arcades in Europe and America. By today’s standards, this game is a classic and the Gradius game franchise has produced several sequels and spin-offs released on multiple platforms.
5. Super Cobra print ad
This ad I saw while reading comic books long ago. The game itself was fun.
Here is a game I played on the Atari 2600 over forty years ago. Super Cobra was a 2D side-scrolling game in which players control an armed helicopter that has to move from left to right, attacking enemies, and avoiding enemy projectiles while maintaining the fuel supply. This ad, which appeared on some comic books I read, utilized the game art that was used on the box cover although the single screenshot displayed looks exaggerated when compared to what I saw and played.
6. Destruction Derby print ad
The Destruction Derby print ad that had no screenshots of the game.
In 1995, Sony launched the PlayStation console in America and in Europe. In Europe, publisher Psygnosis promoted their ambitious game Destruction Derby (a 3D polygonal racing game that emphasized vehicular damage) for both PlayStation and the PC that same year. As this Destruction Derby print ad did not show any screenshots, Psygnosis and their marketing team or partner decided to pounce on positive gaming media quotes and the sexy model to promote their game. Their marketing move paid off nicely as over a million copies of Destruction Derby were sold by August 1996.
7. Virtua Cop 2 print ad
A lot of people found this Virtua Cop 2 print ad looking very weird.
When Sega of Japan forced its American division to launch the Sega Saturn console in the United States in 1995 without any pre-release marketing, it resulted in a series of disappointments that include low sales, too few games launched and strained ties with their business partners. In 1996, Sega started to become more aggressive to sell more Saturn units and more 1st party exclusive games such as Virtua Cop 2 (for the Saturn) which itself was a big hit arcade hit. As the company clearly aimed to make the console version of Virtua Cop 2 a hit, they approved this print ad which had a very intriguing visual concept showing video game images reflected on the glasses on the police man. As Virtua Cop 2 required a light-gun peripheral to be played accurately like in the arcade, this print ad utilized very little space for the Sega Saturn Stunner.
8. Contra: Legacy of War print ad
The print ad of Contra: Legacy of War.
When I first heard that a brand new game of Contra would be released on the still-new PlayStation and Sega Saturn in the mid-1990s, I was excited as I always enjoyed the original game I played on the Family Computer. This print ad of Contra: Legacy of War brought my excitement way down as it showed that the game no longer utilized the 2D side-scrolling design and came up with a design that emphasized 3-dimensional environments and polygons. The change in design was too alienating for me as all the previous Contra games had the 2D side-scrolling format as the main designs (leaving little room for the occasional sprite-scaling 3D sequences in some games). I finally played Contra: Legacy of War on PlayStation on November 1996 and it was a huge letdown!
9. Out Run arcade flyers
Sega Out Run arcade machines in different forms.
This Out Run flyer really has nice art.
In the history of arcade games, Sega’s Out Run was a massive success not only in Japan but also in America and Europe. Designed by Yu Suzuki (Virtua Fighter, Shenmue), Out Run was a pseudo-3D driving game in which players get to drive a Ferrari Testarossa convertible (which is always visible to the player) from one scenic destination to the next avoiding traffic as much as possible. This was indeed a labor of love on the part of Yu Suzuki who himself spent time in Europe to gain inspiration on designing the game. As Out Run was a hit, Sega made different types of machines of the game that arcade operators can choose from depending on how much space their respective arcades have left and how the local players prefer to play it. It should be noted that in one of the flyers above, the original sound track was promoted as well.
10. Hook SNES version print ad
If you look closely at the SNES box front cover art, you will notice that Peter Pan and Captain Hook looking nothing like the actors who portrayed them in Steven Spielberg’s movie.
In late-1991, Steven Spielberg’s movie Hook was released in cinemas and revived public interest in the fairy tale of Peter Pan. Typical of the entertainment business of the time, video games based on the movie were released on different platforms in 1992 and among them was a version on the Super Nintendo Entertainment System (SNES). Apart from showing the game’s box, the print ad of Hook on SNES cleverly included positive quotes from GamePro, Game Players Nintendo Guide and the Super NES Buyer’s Guide to convince readers that the game is worth their time.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and 1990s that caught my attention and I will explain why they are worth look back at.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Japanese print ad of Super Star Wars: The Empire Strikes Back
Do you know any Star Wars fan who is aware of the error in this Japanese print ad of Super Star Wars: The Empire Strikes Back?
Back in 1993, the sequel Super Star Wars: The Empire Strikes Back was released on the Super Nintendo Entertainment System (SNES) in the West and on the Super Famicom in Japan. Having played all three Super Star Wars game, I can say that this sequel was a huge improvement over its predecessor technically and also with gameplay (read my retro review by clicking here).
Like its predecessor, the game was released in Japan by JVC Musical Industries and in the above Japanese market print ad, the marketing team wisely used the game’s official artwork to give gamers a clear view of the concept derived from the 1980 movie plus a few screenshots showing gameplay. What I find hilarious to read is the line (highlighted in red and all capitalized no less): MAY THE FORCE WITH YOU. Clearly someone from the Japanese marketing team who prepared that line lacked English proficiency or might not have watched the movies dubbed in English. In the 1977 movie, Han Solo said to Luke, “May the Force be with you.”
2. Spider-Man (Atari 2600) print ad
This is an entertaining way to promote a video game based on a comic book icon.
We are back again with the Parker Brothers company and their promotion of the Spider-Man video game for the Atari 2600 which I myself played long ago. Unlike before, the print ad this time was mainly about the Spider-Man game and somehow Parker Brothers coordinated with Marvel Comics to make a comic book-inspired ad. In the above print ad, Spider-Man was shown playing the game about him with an Atari 2600 controller and console, and the Green Goblin taunts him as he plays. This type of ad is a stroke of genius because it shows the Marvel Comics’ icon as a player and the gameplay was emphasized accurately. Even if viewers are not too fond of video games, they can still find themselves interested in reading the literary adventures of Spider-Man.
3. Advanced Dungeons & Dragons: Treasure of Tarmin print ad
Apart from emphasizing the fantasy concept of the Dungeons & Dragons franchise, this print ad’s hand-drawn art was strong enough to spark viewers’ curiosity and make them interested in the game or even in the Intellivision console.
Here is a print ad I saw many times while reading comic books in 1983. The game at hand is Advanced Dungeons & Dragons: Treasure of Tarmin released on the Intellivision, and it is the sequel to Cloudy Mountain. Like the ad of its predecessor, the above print ad relied heavily on the spectacle of fantasy (and even a bit of horror) by having hand-drawn art as the eye candy promoting Advanced Dungeons & Dragons: Treasure of Tarmin. If you look closely, only one screenshot from the game was shown and it was enough to tell gamers that the new game has a completely different visual presentation from that of Cloudy Mountain. Considering the primitive nature of computer graphics and game design of the era, having detailed comic book-inspired artwork was effective to grab viewers’ attention with the intention to make them interested in buying the game. In today’s age of computer graphics and social media, this type of ad for video games is rare to see.
4. G.I. Joe: Cobra Strike print ad
The G.I. Joe: A Real American Hero franchise’s early entry into video games.
Going back to Parker Brothers, the company developed and published the first-ever licensed game of the G.I. Joe franchise – G.I. Joe: Cobra Strike for the Atari 2600. In promoting the game, a 2-page ad was released with comic book-style art work (featuring Cobra Commander and Duke representing different sides) dominating the space, with descriptive text and a hand-drawn illustration of the gameplay (read: not a real screenshot) as well as the game box flling the remaining space. In my personal experience, I saw this ad before I even got to watch an episode of the popular G.I. Joe: A Real American Hero animated TV series, and before I got to read an issue the related comic book series (which started before the TV series). Looking back at the above print ad, I can still remember the time when I was puzzled by the two characters simply because I was not yet familiar with them. Take note that the video game and the ad were released at a time when the G.I. Joe: A Real American Hero started rising quickly in popularity on toys, comic books and animation.
5. Alien 3 (SNES) print ad
This print ad appeared in several comic books I read in 1993.
Way back in 1992, I had one of the most depressing cinema viewing experiences with Alien 3 which had a very troublesome production and lacked a solid foundation behind its creativity. Then in the summer of 1993, print ads of the video game Alien 3 for Super Nintendo Entertainment System (SNES) appeared in several comic books I read at the time. The above print ad was actually entertaining to look at. For one thing, the ad makers used three wide layers of screenshots from the game depicting different areas. Then I noticed the details which showed there were more aliens for gamers to encounter (versus only one in the movie) and the playable lead character Ellen Ripley was armed with guns (versus no guns in the movie) being able to fight the monsters. Not only that, the ad makers knew the specific details from the Alien film franchise which is reflected in the ad referencing the Face-hugger aliens, the acid from the creatures and, of course, the alien eggs. To this day, there are old-time gamers who found the Alien 3 SNES game more entertaining than the movie.
Author Carlo Carrasco 