arcade operators – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 37

December 1, 2025November 26, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Cabal Japanese arcade flyer/poster

*Can you feel the action and intensity here?*

When it was first released in video arcades in Japan in late 1988, Cabal was another game inspired by military action movies of Hollywood which explains the art work done for the arcade flyer and poster shown above. The Vietnam War was still fresh in people’s minds and the concept of having one or two players firing their weapons against enemy soldiers resonated with gamers who saw Hollywood’s military action flicks. That said, it is not surprising that Cabal became a huge hit in Japan before getting released in arcades around the world.

2. Willows Japanese arcade flyer

Remember the 1988 high fantasy adventure film Willow? That film was produced by George Lucas and was a bold new production of Lucasfilm shifting away from Star Wars. Believe it or not, an official arcade game adaptation of Willow was made by Capcom and they promoted it by having images of Val Kilmer and Warwick Davis on the front of the arcade flyer (opposite the illustrated versions of their characters). The game, which was a side-scrolling platform game with run-and-gun elements, went on to be an arcade hit in Japan and eventually pleased gamers worldwide.

3. Super Punch-Out!! North American print ad

Historically, Nintendo’s Punch-Out!! series started in the arcade in 1984 and the first game was the result of the company’s effort to make a new game using arcade cabinets with two screens. The 2^nd game – Mike Tyson’s Punch-Out!! – became a huge critical and commercial hit (over 2 million copies sold in 1988) on console and it made great business sense for Nintendo for release another Punch-Out!! for its console gamers to enjoy in the comfort of home. In 1994, Super Punch-Out!! was released on the Super Nintendo Entertainment System (SNES) in America and to promote it, the company came up with a hilarious 2-page ad that showed fictional high school graduates with boxing-related injuries. The imagery creatively connected with the words “biggest Punch-Out ever” and “Graduating Class of ‘94”.

4. EA Sports 3-in-1 SNES games print ad

In 1994, Electronic Arts (EA) released their sports games NBA Live 95, NHL 95 and Madden NFL 95 for consoles at the time. Even though the Sega Genesis sold better than Super Nintendo Entertainment System (SNES) in America at the time, EA went on to aggressively market their 3 sports video games on Nintendo’s console using a 3-in-1 games print ad. In retrospect, the SNES for the most part had better graphics and sounds than the Genesis which is reflected clearly on EA Sports games of the time. This print ad still looks fun and exciting.

5. Atari Jaguar CD print ad

*Were you able to play any game on the Atari Jaguar with the CD add-on included?*

Apart from the obvious advances of technology that impacted video games, the 1990s is also known for the rise of CD-ROM as a medium for gaming. In an effort to boost sales of the Atari Jaguar console (launched in America in 1993 for around $250) and capitalize on the trust of the fans and console owners, Atari launched a CD-ROM add-on device for about $150 in 1995. To promote it, the company went aggressive with the 2-page ad showing the add-on fully connected on top of the main console, showing off some games and posting a text description emphasizing hardware power and the advantages that come with the CD technology. Even in the captured image, the Atari Jaguar CD still resembled a toilet. This is an aggressive ad campaign that failed as less than 20,000 Atari Jaguar CD units were sold by the time it was discontinued in 1996.

6. 3DO print ad

*While it lacks intensity, this 3DO ad emphasized the games.*

Without showing any hardware, the 3DO Company came up with this 2-page print ad that had a slightly adulterated tone (look at the left page) and aggressively marketed the 3DO console games available at the time. Games like Demolition Man, Shock Wave, Road Rash and Super Street Fighter II Turbo were the standout titles which clearly showed the company made the effort to emphasize gaming more than multimedia features. This 1990s ad tackled the generations with a touch of humor.

7. Lethal Enforcers II: Gun Fighters Sega Genesis print ad

When Lethal Enforcers II: Gun Fighters was released in the arcades in 1994, it became a commercial success for Konami which went on to announce it would port the game to consoles of Nintendo and Sega at the time. While the port for the Super Nintendo Entertainment System (SNES) was never released, Lethal Enforcers II: Gun Fighters made its way to the Sega Genesis and Sega CD. The print ad of the Sega Genesis version (Sega CD mentioned in small text) had an inspired design emphasizing the Old West, shooting and the conflict between cowboys and Indians. The screenshots gave people the clear idea that Old West was the setting (versus modern day in the previous game). This is still fun to look at.

8. Syphon Filter

*Syphon Filter went on to become a surprise hit game in 1999.*

In 1999, Sony’s 989 Studios released Syphon Filter exclusively on the PlayStation console. This single-page print ad showed a few screenshots on the bottom and several action snippets with a night vision touch ultimately emphasizing the stealth aspect within the gameplay. The marketing proved to be effective as the game sold a lot at retail and went on to establish a new game franchise exclusive to PlayStation consoles.

9. Parasite Eve II Japanese print ad

*Were you a big fan of Aya Brea and the Parasite Eve franchise in the late 1990s?*

Following the critical and commercial success of Parasite Eve in 1998, SquareSoft proceeded with Parasite Eve II and the production (note: initially for a spin-off game before becoming a sequel) did not even involve the main creators of the first game. Instead the company had a different team of developers – including those who previously worked on Resident Evil games for Capcom – in Osaka to make the sequel. This explains why Parasite Eve II had stronger survival horror gameplay resembling a Resident Evil game. As major changes were made during the production, it was decided that Aya Brea would become the main protagonist and already the character was already popular with gamers. That being said, the marketing of Parasite Eve II for the Japanese market heavily featured Aya Brea with subtle sexiness, beauty and action in mind. The marketing intensified leading to its eventual December 16, 1999 release in Japan.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 36

November 3, 2025October 29, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Super Contra North American arcade flyer

*Have you seen many Hollywood action movies of the 1980s? Does this arcade flyer remind you of something?*

After Konami struck gold with Contra in 1987, it was inevitable that sequels and spin-offs will be made. In 1988, they released the follow-up Super Contra in the arcades and to promote it in America, the company came up with artwork that easily gave gamers the impression they are seeing Sylvester Stallone as a fantasized Rambo and another armed guy who might remind them of Arnold Schwarzenegger’s character in Commando or Dutch in Predator. To capitalize on the movie references even more, the American arcade flyer had the line “He’s not human. He’s not alien. He’s the predator!!” As it was the 1980s, this creative approach to promotion was not surprising as Konami and its game makers were influenced by Hollywood movies.

2. Double Dragon II: The Revenge North American arcade flyer

*The artwork used in this arcade flyer remains intriguing to look at.*

I never played Double Dragon II: The Revenge in the arcade, but I played it on the Nintendo Entertainment System (NES). That being said, I was surprised to see how this old North American arcade flyer has the same hand-drawn artwork used on the cover of the NES version. Take note that the arcade game was released in 1988 while the NES port was released in early 1990. I can only guess that Technos decided to use the same artwork not only for convenience but to have a definitive image emphasizing Double Dragon II to gamers wherever they are.

3. Devastators North American arcade flyer

Devastators is another Konami arcade game that had a strong war theme and it was influenced by Hollywood action films of the 1980s. This particular arcade flyer for the North American market is almost identical with the Japanese arcade flyer as both have the same artwork on the front and almost the same visual layout on the rear. The most obvious difference is the use of English text for the North American flyer.

4. Assault North American arcade flyer

Released in American arcades by Atari, Assault is a multi-directional shooter that had a twin-stick control layout (similar with the classic Battlezone) and players experienced intense battles as well as immersive visual effects such as sprite scaling and environment rotation of up to 360 degrees. To promote the game (this originated in Japan by Namco), Atari came up with this arcade flyer that had selected screenshots and descriptive text on both the front and the rear (which showed the arcade cabinet). Assault was a hit with gamers at the arcades and it was not released on consoles until 2009.

5. Sega CD print ad

*Having a socially relevant message can be catchy but it leaves little room for excitement.*

As the Sega Genesis console became a huge commercial success in North America, Sega itself became ambitious about what CD-ROM technology would do for video games. Sega in Japan tasked its Consumer Products Research and Development Labs to create a CD-ROM add-on which resulted in the Sega CD (Mega-CD in other parts of the world) which launched in America in 1992. To promote the add-on towards existing Genesis console owners as well as potential new customers, Sega of America came up with the above 2-page print ad that had a social message on the right and an image of a man standing in front of large monitors (showing Sega CD game footage) on the left. While it looked like an odd way of promoting video game hardware, it still remains catchy to see.

6. Panasonic 3DO print ad

*Panasonic knows how to promote entertainment hardware for people’s homes.*

Still in the field of CD-ROM gaming, Panasonic had competitive presence in video gaming when its Panasonic FZ-1 R.E.A.L. 3DO Interactive Multiplayer (with technology licensed by The 3DO Company) was launched in America in 1993. If you look at the print ad closely, you will notice that the descriptive text emphasized the multimedia entertainment aspect more than video gaming. The dominating artwork used does not come from a particular video game as it was made to emphasize home entertainment in general. It’s not surprising that the Panasonic 3DO and other 3DO machines from other manufacturers failed commercially.

7. Shaq Fu print ad

*The close-up of Shaquille O’Neal’s face on the left made him looked less recognizable.*

Yes, it is true! There was indeed a video game endorsed by Shaquille O’Neal and it was not a basketball game. Shaq Fu is a 1994 2D fighting game with adventure elements and a story in which gamers play O’Neal as martial artist (note: O’Neal himself participated in the game’s production). To promote the game, Electronic Arts came up with a 2-page print ad that had a very odd black-and-white close-up image of O’Neal’s face on the left leaving small screenshots and hard-to-read text on the right (even though there was some vacant space remaining. I remember seeing this ad while reading a video game magazine and the ad ended up looking more like a promotion of O’Neal (already an NBA superstar) than the game itself. By today’s standards, this print ad is an example of a marketing misfire.

8. Kasumi Ninja print ad

*Do you even remember seeing this print ad in magazines?*

Remember the 1990s video game trends of digitized human images and disturbingly violent 2D fighting games sparked by Mortal Kombat? The Atari Jaguar-exclusive game Kasumi Ninja was made to capitalize on those trends and it failed badly. Apart from the low sales of the Jaguar console, Atari as publisher came up with the above 2-page print ad that was not appealing to gamers’ eyes and it had almost no excitement overall. This is another marketing misfire.

9. Parasite Eve North American and Japanese print ads

*Following the successful release of Final Fantasy VII, this ad excited PlayStation gamers and JRPG enthusiasts for Parasite Eve’s 1998 release in America.*

*A stronger horror presentation in this print ad for the Japanese market. There were already a lot of people in Japan who enjoyed horror.*

Starting in the mid-1990s, Squaresoft (now Square Enix) really became aggressive with video game creativity and experimentation as they launched several new projects that eventually got released on PlayStation in the late 1990s until 2000. One of those daring new projects was Parasite Eve which was a role-playing game (RPG) that had visual elements – particularly pre-rendered backgrounds – and a style of exploration that reminded gamers of Resident Evil. The game was a sequel to the Japanese science fiction horror novel of the same name and it involved the creativity of Final Fantasy creator Hironobu Sakaguchi (credited as producer). To promote the game, the 2-page North American print ad had protagonist Aya Brea on the right and the enemy on the left with a cryptic line placed strategically between them. The North American ad clearly stated that the game is a cinematic RPG. By comparison, the Japanese print ad of Parasite Eve has a strong horror vibe which is not surprising because of the novel’s horror elements and the fact that Squaresoft was capitalizing on the popularity of horror-related entertainment in Japan. By today’s standards, Parasite Eve is truly a product of the late-1990s and it has a dedicated fanbase.

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Retro Gaming Ads Blast – Part 35

October 1, 2025September 24, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Intellivision print ad

*Were you able to play a game on the Intellivision long ago?*

In 1979, Mattel launched their Intellivision game console in America which instantly placed them in competition with Atari’s 2600 console. In a bid to convince gain market share, Mattel daringly came up with a competitive print ad like the one above showing two TV sets (with an Atari 2600 baseball game and a similar game on Intellivision), descriptive text that explained why the intellivision and its games are better, and even mentioned Atari by name several times. Obviously the tactic did not lead Mattel to ultimate market victory but the above print ad showed it was okay for a newcomer to mention their competitor and aggressively attack it to gain customers (both newcomers and active gamers).

2. Popeye Japanese arcade flyer

In 1982, Nintendo released the Popeye arcade game which was incidentally the result of the success of their original Donkey Kong arcade game. To promote the game, Nintendo came up with an arcade flyer that had a very lively front (note: the characters were instantly recognizable thanks to the great art used) and the rear having easy-to-read instructions on how to play the game, what levels to expect and what must be done when playing. Popeye was an arcade hit in Japan, but an even bigger hit in America. This old arcade flyer still looks nice.

3. Time Gal arcade flyer

*On face value, this one looks more like an anime promo since gameplay elements were missing.*

Released in Japanese arcades in 1985, Time Gal is one of those games that used the expensive LaserDisc technology to stream pre-recorded animation (made by Toei) and challenged gamers to react quickly (using the joystick and button for commands) in order to progress in real-time. The arcade flyer has a very lively visual design making it clear to players and arcade operators that a lot of anime awaits those who play Time Gal. Technically, players watch anime cutscenes happen and react using the controls. Time Gal was an arcade hit and it made its way outside of Japan by getting ported for the Sega CD.

4. 3DO print ad

*If you bought a 3DO long ago, was it for gaming or for home entertainment purposes?*

Remember the 3DO? Developed by the 3DO Company and launched in 1993, the 3DO was designed to not only play video games but also function with multimedia features. In fact, the 3DO was initially marketed as a machine that allows users to watch videos, play music, browse digital photographs, and even immerse themselves with software focused on different topics. This is exactly what the above 3DO print ad emphasized. In retrospect, it was so odd for me to see the print ad inside video gaming magazines I read.

5. Atari Jaguar print ad

*The strong focus on gaming was clear with Atari for the Jaguar.*

Over a month after the launch of the 3DO, Atari launched its Jaguar console with a strong focus on video gaming. As console sales slowly grew in 1994, Atari came up with the above print ad – showing lots of games for the Jaguar – to lure in customers aggressively. If you look closely at the descriptive text of the ad, it mentions the Atari Jaguar as 64-bit system emphasizing that it is more powerful than other video game machines of the time. The bit count controversy harmed Atari and eventually the Jaguar failed.

6. NBA Action ’94 print ad

*Remember when Sega made NBA basketball video games that were exclusive to the Genesis console?*

Remember when there were a lot of basketball video games licensed by the NBA in the 1990s? Through its own sports games brand – Sega Sports – Sega was dedicated to making exclusive sports video games for its customers and their NBA games were under the NBA Action brand. In 1994, they released NBA Action ’94 for the Genesis console and this two-page print ad they came up with had a catchy visual design (a supposed basketball player showing his palm and message to the camera on one side of the ad). Looking closely at the descriptive text, the ad mentions “most realistic 16-bit pro basketball”, “digitized players” and having all 27 NBA teams and star players. Sega Sports is no more but it’s legacy still lives on among Sega fans.

7. X-Men Sega Game Gear print ad

Similar to its approach with the Sega Sports brand, Sega developed exclusive games for the Game Gear. The company secured from Marvel the license to make an original X-Men game and to promote it, this 2-page print ad showcased original art of the established X-Men characters of the time while using the remaining spaces for the screenshots and descriptive text. This old print ad still looks attractive and will easily resonate with X-Men fans as well as 1990s superhero comics enthusiasts.

8. Liberty or Death print ad

*American history is the core concept of this strategy game by Koei.*

If there is anything notable about the Japanese company Koei, it is the fact that it released strategy and simulation games that tackled varied topics while making each game distinct and playable regardless of platform. In my experience, I had a lot of fun playing their business simulation Aerobiz Supersonic on the Super Nintendo Entertainment System (SNES). In 1993, Koei released their turn-based strategy game Liberty or Death which tackled American history for its setting (note: Koei already established itself with historical simulations). To sell the game, Koei came up with a print ad that had a very eye-catching historical art (George Washington, Thomas Jefferson, and Benjamin Franklin among the figures), a few selected screenshots and descriptive text that emphasized the essence of the game. This print ad is a reminder that no video game company today would make a historical simulation due to geopolitics (note: there are a lot of woke activists among video game employees today) and for business reasons.

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Retro Gaming Ads Blast – Part 34

September 1, 2025August 24, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. North American Pac-Mania arcade flyer

Released in 1987, Pac-Mania became a big hit among critics, fans and casual arcade gamers which added a lot to the enduring popularity of the Pac-Man game franchise. As it featured a new game design with an oblique perspective and a more 3D feel, Pac-Mania was a very serious attempt on reinventing the Pac-Man formula. For the American market, Namco licensed the game to Atari which in turn came up with the above arcade flyer that had a pretty eye-catching front cover artwork showcasing the iconic Pac-Man jumping out from a maze with the line “I’m back,…and bouncing.” The arcade cabinet was also shown and a clear message about the 3D feature of the game was shown. The other side of the flyer showed screenshots and details that are worth reading. This arcade flyer still looks attractive and informative by today’s standards.

2. Japanese Missile Command arcade flyer

*Cocktail arcade tables were popular in Japan and Taito brought Missile Command with the format.*

Missile Command is a true arcade classic which I always enjoy replaying (read my retro review by clicking here). It was an instant hit in arcades in America and after Atari licensed the game to Sega and Taito for the arcades of Japan, it also achieved huge success there. Along the way, Taito released Missile Command with an cocktail arcade table format which is common in Japan. The arcade flyer Taito came up with had a very simplistic presentation of details, an image of the cocktail arcade table and one screenshot of the game. The Japanese arcade flyer clearly lacks excitement but at least it gave gamers and arcade operators a clear idea of what to expect with Missile Command.

3. Atari 2600 print ad

When the Atari 2600 was first launched in 1977, it was officially called the Atari Video Computer System (Atari VCS). The Atari company really aimed high to sell a lot of consoles to as many households as possible and they came up with a print ad like this one from 1978. While the Atari 2600 and its games were displayed, the image of a father, mother and daughter showed that the company not only targeted American families but also want to change home entertainment to be more interactive. This old ad is truly an inspired piece of work.

4. Kool-Aid Man video game print ad

*I never played the Kool-Aid Man video game.*

There was a time when Kool-Aid was such a popular drink, the character Kool-Aid Man debuted in 1974 after initially starting as the Pitcher Man. A short time later, merchandising featuring the character followed and in 1983 the official Kool-Aid Man video game was released on the Atari 2600 and the Intellivision. This particular print ad appeared in some comic books I read a very long time ago and it offered customers the opportunity to get the game free by sending 125 proof-of-purchase points to the company by mail. This old ad was visually striking and was a creative way to boost sales of the drink.

5. Spider-Man Atari 2600 game print ad

*Spider-Man and Green Goblin with the Atari 2600 and the TV.*

Even though the controls were rough and the game’s difficulty really went high with each new session, my friends and I still enjoyed playing the Spider-Man video game on Atari 2600 from Parker Brothers. Apart from the comic book-style print ads they came up with to promote the game, Parker Brothers went on to make this particular ad featuring Spider-Man and the Green Goblin with a TV set, the game and the Atari 2600 together all presented with a totally different art style. This is still a fun ad to look at.

6. Phoenix game print ad

After playing shooter-type games like Space Invaders and Centipede on the Atari 2600, my friends and I experienced something familiar yet fresh with Phoenix. Atari secured from Taito the rights to make the Atari 2600 port of the game, and they came up with a dark print ad that showcased the official painted art work, a portion of the video game’s box and the line “Arm Your Missiles…Charge Up Your Shields! Phoenix is coming!” Having played the game many times, those highlighted words really captured the essence of Phoenix gameplay.

7. Sunset Riders North American arcade flyer

Released in arcades in 1991, Sunset Riders was a critical and commercial hit raking in more success to Konami. For the American arcades, Konami came up with this print ad showing a creepy looking cowboy carrying a bag of money (related to the “strike it rich” line) with his donkey with him. The rear of the ad shows another photograph of 3 cowboys on their horses, the four screenshots and the creative text description. Too bad we don’t see flyers like this anymore.

8. Parker Brothers’ 6-game print ad

Quite arguably, Parker Brothers was the 2^nd most prominent publisher of video games on the Atari 2600 console next to Atari itself. Out of the six games presented in this old print ad, I only played Spider-Man and Super Cobra. Each game’s box had a unique art style and collectively they made this ad look exciting. Times were really different back in the 1980s.

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Cloak & Dagger Is Fun And Challenging To Play On My Xbox Series X

August 27, 2025August 27, 2025carlocarrasco

Welcome back Xbox fans, geeks, retro gaming fans and other gamers!

If you are disappointed with modern console gaming and if you don’t like what the game makers are doing, retro gaming will restore the fun and help you forget about the disappointment.

When I was a very young boy, I saw Cloak & Dagger on home video. The movie – starring Henry Thomas and Dabney Coleman – was a thriller laced with Cold War elements, espionage and video gaming. In fact, the video game giant of the time – Atari – was involved in the movie production and their arcade game Cloak & Dagger appeared in the form of a fictional Atari 5200 game. Each time I saw the gameplay footage while watching the movie (read my retro review by clicking here), I was thrilled and always wanted to play it.

Finally, in 2024, I was able to play Cloak & Dagger on my Xbox Series X after purchasing the physical copy of Atari 50: The Anniversary Celebration. Since then, I’ve been replaying Cloak & Dagger a lot in the comfort home and it sure is challenging and fun.

To be clear, this is not a retro game review of Cloak & Dagger. Rather, it is a nostalgic close look at the Atari video game that happened to be featured in the 1984 movie which in turn was released on 4K Blu-ray in 2022. Combine that with the Atari 50 release also in 2022, the Cloak & Dagger game made a comeback in the retro gaming radars of many while also becoming available to play with on modern consoles and Windows PC.

Game design and gameplay

In the arcade game, you play Agent X (the 2D sprite colored green and wearing the hat) and you will encounter challenges from enemies (often robot guards which can fire shots at you), conveyor belts that can impact your movement and the possibility of the giant bomb exploding.

Developed by Atari for the arcade, Cloak & Dagger is a 2D multi-directional shooter in which you play Agent X (who appears wearing a hat, a mask and a coat) whose mission is to infiltrate the massive base of an enemy that goes very deep underground (33 levels/floors).

Each level the player enters require surviving obstacles and defeating (or avoiding) the enemies (robot guards are the most common opposition while the crawling eye occasionally appears) and then move to the other side of the level in order to get into another elevator to keep on descending. The ultimate goal is to reach the final level below to recover top secret plans from Dr. Boom (the main villain and the one responsible for stealing the said plans), destroy his underground bomb factory (which explains the existence of oversized bombs and many explosives on conveyor belts) and get out.

As registering high scores was the trend of video gaming back then, players will be rewarded with shooting at the enemies (example: robot guards are worth 50 points each when asleep or 200 points when awake, while the main villain Dr. Boom is worth 50,000 points) as well as interacting with in-game items such as the unarmed explosives (10 points when shot but worth 100 when collected), armed explosives (50 points each when destroyed) and mystery boxes (worth 200 to 1,800 points plus random effects on the player such as extra life, improved speed and even extra life). For every 30,000 points scored, the player will be granted an extra life. In many levels are gigantic bombs that players can ignite using the Fuse button for extra points.

*Between levels, you will see an animated Agent X during the short rides in the elevator.*

The game is very challenging because so much is going on around you. The robot guards will always fire shots at you while the conveyor belts often move items and explosives (both the armed and unarmed). You can ride a converyor belt to move around but make sure you do not touch the armed explosives (red containers) as they will kill you upon contact.

Other items players can collect are the extra boxes (resulting in extra life) and the secret maps (which partially reveal safe paths through each fourth level).

When it comes to the controls, Cloak & Dagger has a dual joystick (twin sticks) setup similar to Robotron 2084 and Smash T.V. (read my retrospective look at it by clicking here). One joystick allows players to move Agent X around while the other allows shooting projectiles (using Agent X’s weapon) at any direction. The fuse action (for igniting the oversized bombs in the enemy lair) is done by simply pressing a button. As I am playing this game on Xbox Series X, the game’s controls functioned well on the Xbox controller. Both precision and response of the game are sharp with the Xbox controller.

When it comes to the enjoyment and overall value of Cloak & Dagger, I can say that it is indeed more challenging and more chaotic when compared to the more notable twin stick games Robotron 2084 and Smash T.V. For one thing, each level has different layouts complete with obstacles or hazards plus enemies that will certainly challenge players. Many levels have conveyor belts moving unarmed explosives, armed explosives (which you must avoid touching because you will die upon direct contact) and items around which form obstacles when it comes to shooting robot guards on the other side (note: you can use the obstacles defensively when the robot guards fire at you).

From time to time, you will enter a somewhat sparse looking level like this which actually has mines hidden. The locations of the mines do get revealed in specific moments but only for a few seconds. That being said, it is always best to be able to collect maps that appear on conveyor belts.

Apart from the robot guards and the crawling eye, there are also forklifts which don’t attack you but their solid exterior will deflect any projectile you fire at them and send them back to your direction.

To be clear, you are not required to destroy all the robot guards (or the huge crawling eye enemies) in each level. You can simply try to avoid obstacles and enemies to make it to the next elevator to keep on descending although doing so means scoring much lesser points. Picking up items will add points and randomly alter your character’s capabilities (by picking up mystery boxes).

Adding pressure to you on each level is the giant bomb located in the middle which you can ignite using the fuse action. Once ignited, you only have a few seconds left to make it to the next elevator as the giant bomb will explode and spread fire throughout the whole level. Igniting the said thing will grant you a lot of points provided you survive and made it to the elevator going down.

*To be able to play the Cloak & Dagger arcade game on your console or on PC, purchase a copy of the Atari 50 collection.*

Cloak & Dagger is indeed a fun game but the opposition, the obstacles, time limit (indicated by the giant bomb) and chaotic turn of events make it more challenging than Midway’s two notable twin stick shooters. The game would have been more forgiving and more playable if only it did not have the one-hit-death embedded on it. Considering the challenges each level has and the many levels players have to go through, it would have made more sense to have Agent X have a life bar/health meter/shield and be able to absorb some enemy projectiles (before dying).

Of course, the game was never designed to be like that and the one-hit-death is also found in Robotron 2084 and Smash T.V. That being said, if you played Cloak & Dagger with a high level of success and completed everything without losing all your lives, then you would be a great achiever.

Pop culture significance

It has been reported that Cloak & Dagger – which was released as an arcade kit for machines that ran Robotron 2084, Joust, Defender and Stargate – did not have a big presence in the arcades in America. The 1984 movie dramatically increased public awareness of it.

When Cloak & Dagger was still in game development (created and led by Russell Dawe) under the title “Agent X”, Atari and certain movie producers became aware of each other’s projects and decided to work together. The deal made business sense as Atari could benefit from reaching a mainstream audience through the cinemas while the movie producers joined in the 1980s Hollywood trend of movies that featured powerful computers, software and artificial intelligence as seen in WarGames (1983), Superman III (1983), and The Terminator (1984).

Much to the credit of the filmmakers, the presence of the game actually added good value to the plot. The film’s concept of the Cloak & Dagger game becoming a very wanted object (plot device actually) resulting in chases, intense action scenes and suspense turned out to be very believable as well. It should be noted that director Richard Franklin took inspiration from Alfred Hitchcock which gave the film a unique touch on the suspense and shock scenes. Check out the movie clip below…

When it comes to the Cloak & Dagger game appearing within the movie of 1984, you will see how the filmmakers and Atari cleverly created the illusion of the game operating on the Atari 5200 console by showing not only video game footage, but also having Henry Thomas acting like he’s playing it using the Atari 5200 controller (which has an analog joystick and buttons on one side). When I was a young boy watching the movie, I found the game footage very entertaining and wanted to play it.

*Cloak & Dagger portrayed as running on Atari 5200 in this scene with Henry Thomas and Dabney Coleman.* (photo source – AtariProtos.com)

*A Cloak & Dagger arcade cabinet seen in the background (right side).* (photo source – IMDB.com)

If you are an Xbox gamer who intends to play Cloak & Dagger now, buy the Atari 50 collection in digital format by clicking https://www.xbox.com/en-US/games/store/atari-50-the-anniversary-celebration/9N3TFDSQ531T

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Retro Gaming Ads Blast – Part 33

August 1, 2025July 30, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!*

Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.

2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad

*Before NBA Live, there was this old NBA video games series by Electronic Arts.*

Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.

3. Japanese Smash T.V. print ad

Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.

4. U.S. Championship V’Ball arcade flyers

*The very colorful and striking arcade flyer for the Japanese market.*

In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.

5. Pitfall 3D: Beyond the Jungle print ad

*The 2-page print ad of Pitfall 3D: Beyond the Jungle.*

When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.

6. Atari 2600 and games print ads

*Our household had an Atari 2600 console and many games.*

*Atari’s promotion of its console, the games and interactive entertainment with the TV.*

For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.

7. Burning Rangers North American print ad

*I remember this ad from video game magazines I read in 1998.*

Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.

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Elevator Action Returns is still a lot of fun to play again!

July 30, 2025July 25, 2025carlocarrasco

Welcome back Xbox fans, geeks, retro gaming fans and other gamers!

If you are disappointed with modern console gaming and if you don’t like what the console makers are doing, retro gaming will restore the fun and help you forget about the disappointment.

I recently purchased a copy of Elevator Action Returns S-Tribute for my Xbox Series X because I wanted to play Elevator Action Returns again but in the comfort of home. For the newcomers reading this, Elevator Action Returns (also titled as Elevation Action II in some markets overseas) was first released in Japanese arcades in 1994.

*The Japanese arcade flyer of Elevator Action Returns.*

In my experience here in the Philippines, I played the original Elevator Action on the Nintendo Family Computer (Famicom) in 1986 and I played its sequel for the first time at the arcade of X-Site Amusement Center inside Festival Mall in Alabang in 1998. Upon playing Elevator Action Returns arcade version, I was instantly hooked as it was pretty playable, exciting and fun to play. To the best of my memory, I replayed Elevator Action Returns a number of times at X-Site Amusement Center until early 2001. Today, the game is no longer available in X-Site’s arcade selection which is a bummer.

In recent times, I’ve been replaying Elevator Action Returns and the original Elevator Action on my Xbox Series X thanks to the Elevator Action Returns S-Tribute digital copy I purchased. What I am writing here is not a game review but more of an observation about the mid-1990s game in general and how it played using the Xbox controller.

Game design and gameplay

Developed by Taito, Elevator Action Returns was built up on the foundation it inherited from its 1980s predecessor. The game has a 2D visual design and with more detailed sprites and artistic elements of the time. The game was designed with a joystick and two action buttons (one for shooting and the other for jumping) arcade control set up in mind.

*The first level is a creative remake of what was presented in the original Elevator Action game. Only this time, the action is more intense, faster and more explosive.*

Players will have to make their way through the floors in each level (six in total), shooting the enemies (the in-game terrorist group), entering all the red-colored door to retrieve something essential, survive and then making your way to the exit point of the level. As the game has a designated health meter or life bar for the player, this allows players to keep enduring the challenges without worrying about any one-hit deaths.

As players make their way through each level, they can pick up new weapons like machine guns or launchers. Players can also enter doors to pick up not only new weapons but also health boosters or points.

*The 2D sprite work and animation are fantastic to look at. The artistic details in the background and foreground added visual dept.*

*You can pick one of three characters to play as.*

When compared to the original Elevator Action, the sequel comes with good variety per level prepared. The first level was traditional in design like the previous game as players have to move down a tall building by floors, accomplish with the red door and conclude the level at the ground floor. The other levels are more horizontal in design and players will definitely be moving more sideward fighting the terrorists while avoiding environmental hazards. There also will be times when players will have to climb up one floor to the next by escalator or by elevator depending on the level designed.

When it comes to the constant opposition, the terrorists are many and players should be aware of them appearing when they are least expected. What it noticeable is that the terrorists become more aggressive and relentless the longer players take to finish a level. I promise you readers, you will do a lot of shooting, jumping, and even melee attacks when fighting the bad guys.

*Levels like this one allowed for more sideway movement as well as opportunities to climb up or down a floor in order to accomplish your objective.*

*With a health meter implemented, you can endure more damage as you fight the bad guys and make your way through. Beware of environmental hazards along the way.*

As for the controls, the arcade control set-up of a single joystick and two buttons remains the best way to play it. Elevator Action Returns is playable enough with the Xbox controller. While the left analog stick of the Xbox controller works well in moving the character, I ended up using the directional pad (D-pad) a lot more because it works much better and allows me to make more precise moves. This game can be played in single-player or in 2-player co-op.

A sequel released at the right time

*I like the artwork the game developers prepared highlighting your mission accomplishment and survival. A lot of effort was invested on making the artwork displayed here.*

Being a mid-1990s game made with more advanced visual elements, better hardware and a modern approach to gameplay, the action in Elevator Action Returns is unsurprisingly faster, more action-packed and more explosive than its predecessor. Indeed, this is a high-quality sequel and a true evolution of the classic Elevator Action formula. As Islamic terrorism became a major problem in global affairs in the 1990s, the terrorism theme of the game’s story was timely and fitting as the fictional terrorist group is obsessed with causing destruction and death worldwide. As such, the game allows players to pick one of three character of a counter-terrorism unit, and each character has differences with regards to speed, armor, firing speed, health and sub-weapons. The levels are plentiful and the same can be said about the varied action which makes the game worth replaying from start to finish. I should state that the 2D sprite work is great and timeless to look at.

Elevator Action Returns is a classic and it ensures a lot of fun for anyone who loves retro gaming and the Elevator Action series in general. This is one of the best arcade games of the 1990s now available for playing on modern consoles.

If you are an Xbox gamer who is interested in Elevator Action Returns S-Tribute or if you have decided already to acquire it only, click https://www.xbox.com/en-US/games/store/elevator-action-returns-s-tribute/9p2r96pgmstr

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A Look Back at Missile Command (Arcade game, 1980)

July 16, 2025July 15, 2025carlocarrasco

Disclaimer: This is my original work with details sourced from reading the video game and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.

Welcome back retro gaming enthusiasts, Atari fans, geeks and others who are passionate about video games!

Today we go all the way back to the year 1980 when Atari released in arcades a game that strongly resonated with people who were concerned about a potential nuclear conflict between the United States and Russia during the Cold War…Missile Command.

Designed by Dave Theurer and programmed by Rich Adam with Theurer, Missile Command is a 2-dimension shoot ‘em up arcade game that had a trackball to allow players to control a crosshair to defend six existing cities. The arcade also had three buttons players could use to launch surface-to-air missiles from the three missile bases to protect the cities from incoming ballistic missiles that came from an unseen enemy.

With those details laid down, here is a look back at the Missile Command arcade game of 1980 developed and published by Atari.

*The arcade flyer with a great looking painted artwork. This one really resonated with gamers who lived during the Cold War.*

Game design

As the commander of three missile bases (each armed with 10 defense missiles), the player is tasked to protect six existing cities from waves of ballistic missiles (launched by an unnamed enemy) coming down. From time to time, the enemy deploys bombers, satellites/drones and smart bombs to overwhelm your defense and test your precision and decision making.

You have three missile bases that each has its own supply of defense missiles. There are cities between each base which you have to defend from the endless assault of enemy missiles, smart bombs, war planes and satellites/drones.

When your defense missile detonates in the air, it creates an explosion which serve as a shield to destroy enemy missiles, war planes and satellite/drones when contact is made. If any projectiles from the enemy manages to get through the aerial explosion, you will have to quickly launch more defense missiles from the near base you have.

Players use a single crosshair which designates which part of the sky a defense missile can be fired at. Once the defense missile reaches its destination (placed by the crosshair) in the sky, it will explode and cause a growing flame lasting seconds. The said flame serves as a shield that can destroy the enemy’s ballistic missiles, smart bombs, war planes and satellites/drones upon contact. Defense missiles can be launched consecutively into selected spots in the sky in anticipation of the incoming weapons of the enemy.

To proceed from one level to another, the player must have at least one city remaining intact. Once all the six cities have been destroyed and the player no longer has any unused missiles (and no new cities earned by reaching certain high scores that justify rewards), the game will end with a “Game Over” screen with an explosion in the background.

Quality

In this screenshot, the enemy’s satellite/drone is floating while a smart bomb is about to hit the missile base at the lower-right. Smart bombs can be challenging to intercept because it reacts by avoiding the aerial explosion of defense missiles.

This arcade game – which is currently available for modern console owners to play via the Atari 50: The Anniversary Collection – remains very engaging and a lot of fun to play with after all these decades. As a player, my only objective was to defend the six existing cities and three missile bases from the waves of enemy ballistic missiles (and smart bombs in later levels) coming from the sky. Given the way the game was designed, this is strongly emphasized and the only times I could attack the enemy is by launching my own missiles towards the enemy’s bombers and satellites/drones (note: both of these are capable of launching more missiles at you).

If any of the enemy’s weapons hits one of your missile bases, it and the remaining supply of defensive missiles will be wiped out. Enemy missiles that hit a city will result in total destruction. Considering the intentional increase in challenge with each new level of play started, the enemy’s ballistic missiles move faster, the warplanes and/or satellite/drones appear more and the smart bomb – which is the most difficult to intercept as it deliberately avoids the aerial flames caused by your defense missiles – get launched against you.

When intercepting enemy missiles, you have to think quick where to aim (ahead of incoming missiles), which missile base to use to launch defense missiles and remember how much missiles do you have left per base.

That being said, the game deliberately becomes harder which compelled me to be more watchful of enemy weapon movements, and to be more strategic using my defense missiles while keeping a quick eye on the remaining supply of missiles per base. While the in-game difficulty intensifies per level, the game never became frustrating to play nor did it ever turn into a chore on my part. I just keep playing because I found the increasing challenges actually fun to take on.

The game’s visuals are still good to look at. It’s still engaging to see streaks of missile trails (both your defense missiles and the enemy’s ballistic missiles) fill the air above the cities and the flashing light effects that simulate explosions are still effective as eye candy. Along the way, the game’s sound effects worked perfectly with the visuals and they added a lot to the immersion.

*When you score enough points, the game will reward you with a bonus city.*

*Me putting my initials after achieving a great score in Missile Command.*

Considering its simplicity and the way it was designed, there clearly is no way for players to win at all. Rather, the game will challenge your precision, decision-making and ability to defend your cities and bases. That being said, the greater challenge is to survive and be able to move on to the next level with missile bases and whatever cities remaining you still have to defend. As with other games of the past, achieving the high possible score – which reflects your endurance, skill and progress – is a goal here. Achieving certain high scores also result in an extra city for you.

Cultural relevance

Missile Command’s legacy as one of the greatest arcade games ever released is undeniably real. Not only that, this game resulted in a lot of ports for consoles, portable gaming devices and home computers through the decades. This classic was re-released in several compilations from Atari and the Xbox-listed Missile Command contains the arcade version. In 2020, a remake called Missile Command: Recharged was released as part of the Atari Recharged series of games.

*The different Missile Command arcade machines.*

Missile Command even appeared for a few seconds in Terminator 2: Judgment Day which added more to the film’s concept of nuclear war.

With regards to arcade gaming, Missile Command is notable for having a trackball on its machine as a way for arcade players to control the crosshair during game sessions.

Conclusion

Apart from being the commander of missile defense, try imagining yourself being on of the citizens living in one of those cities. Can you imagine watching real-life missiles get intercepted in sky above you?

The Missile Command (1980) arcade game is a true video game classic and it remains compelling and enjoyable at the same time. It can also be an intriguing game experience since it does not let players complete the game by winning. All players can do is perform the best defense they could, survive to the next round and keep playing until their defense gets overwhelmed by the enemy and the rising in-game difficulty.

As a result of the game design, playing Missile Command is actually moral because the concept of defending your people using powerful yet limited resources is very strong all the time. Even with progressive difficulty, the game never became frustrating to play and I actually enjoyed the challenges knowing that defense and survival are main goals. Achieving the highest possible score is the other goal as reflected by video gaming of the era. Missile Command simply delivers bouts of fun and you cannot go wrong with playing it. It is not surprising that this game became a massive hit and established itself as a true classic among video games.

Overall, Missile Command (1980) highly recommended and the best way to play it on console today is to avail of Atari 50: The Anniversary Celebration compilation.

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Retro Gaming Ads Blast – Part 32

July 2, 2025June 26, 2025carlocarrasco

Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*I saw the movie and played the Atari 2600 game.*

Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.

2. Pro Tennis arcade flyer

Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.

3. 3-in-1 Atari 2600 print ad

*I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.*

In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!

4. Super BurgerTime Japanese arcade flyer

Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.

5. A Nightmare on Elm Street NES print ad

*If you were able to play this game on the NES, did you have nightmares?*

By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.

6. NBA Showdown print ad

*While this ad did not mention Michael Jordan, he was still included in the video game.*

By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.

7. Super Smash T.V. Sega Genesis print ad

*Were you able to play the Sega Genesis version?*

In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.

8. Pitfall: The Mayan Adventure print ad

*This print ad is still eye-catching and entertaining to look at.*

In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.

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Retro Gaming Ads Blast – Part 31

June 2, 2025May 27, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf American and Japanese arcade flyers

In the late 1980s, Taito achieved massive success in arcades around the world with Operation Wolf. Released during the late stage of the Cold War and with many militaristic action movies already released by Hollywood, Operation Wolf attracted a lot of money from countless players as well as praise from game critics. For the American market, Taito came up with a colorful yet gritty looking arcade flyer that had nice hand-drawn artwork and enough details and screenshots to give readers a useful look at what to expect. The Japanese arcade flyer meanwhile has an even grittier looking original artwork that strongly emphasized war, guns and action. In retrospect, I look both arcade flyers a lot.

2. Centipede Atari 2600 and Atari 5200 print ad

*I played Centipede a lot on Atari 2600.*

While I completely missed out on the arcade version of Centipede, I managed to play its Atari 2600 version a lot. Ultimately, the simple game design and unique challenges resulted in lots of fun-filled bouts in my experience. To promote the game’s versions on Atari 2600 and Atari 5200, the game giant came up with this particular print ad that had two near-identical artworks that reflect the concept of Centipede. The ad also has some catchy expressions in the text description. This old ad is still fun to look at.

3. Atari RealSports print ad

*Long before EA sports video games, there was this.*

Way back in 1982, Atari launched its RealSports line of sports video games mainly to revitalize sports gaming for their consoles. In fact, RealSports was the result of a critical and aggressive ad campaign by competitor Intellivision which had its Sports Network series of games. In this RealSports print ad, a large image of Atari’s baseball game was used probably to emphasize the scope of the field. The ad had screenshots of the volleyball and football games, while the text description reflected Atari’s aggressive response to Intellivision. This ad is an early example of competition between rival game console makers focused on sports gaming.

4. Lethal Enforcers Sega CD print ad

*When was the last time you bought a video game with a hard copy and a peripheral bundled together?*

Porting light gun games from the arcade to the console is very difficult and tricky to do. This is what Konami did in the early 1990s when they released a version of the arcade hit Lethal Enforcers on the Sega CD console and the package had a light gun with the game on disc. To promote the Sega CD version, Konami came up with a 2-page print ad with the catchy line “You won’t find a toy like this in any Cracker Jack box.” In addition, their ad had a few paragraphs of descriptive text to not only excite gamers but also gently inform them that Lethal Enforcers was also available on the Sega Genesis (note: this console is required for the Sega CD add-on to work) and the Super Nintendo Entertainment System (SNES). Overall, this old ad has a strong visual approach and a clever marketing strategy.

5. Pitfall II: Lost Caverns Atari 2600 print ad

*A very stylish layout to promote the game.*

In 1982, Activision struck gold with the huge success of Pitfall! which became an influential model of designing platform games. Of course, the publisher (now owned by Microsoft) did not stop there as they went on to make the sequel Pitfall II: Lost Caverns to not only keep the success going but also to exceed the standard they set with the first game. Activision came up with a print ad that not only told gamers of Pitfall Harry’s next adventure but also express humor visually. In line with Activision’s policy of crediting its creators (note: Atari was notorious for refusing to credit its game makers during this era), game designer David Crane was acknowledged in the ad.

6. Team USA Basketball print ad

*See your favorite NBA player from the 1990s?*

In 1992, a lot of people were obsessed with the Dream Team Olympic basketball squad of the United States as its roster had NBA legends like Larry Bird, Magic Johnson, Michael Jordan, Karl Malone, Charles Barkley and David Robinson to name a few. In fact, the Dream Team became the most popular attraction among all teams in any sport of any country that participated in the summer Olympics in Barcelona. Knowing how popular the squad really was, Electronic Arts (EA) made the video game Team USA Basketball and released it on the Sega Genesis which was already a popular console for sports video games. EA came up with this eye-catching 2-page print ad that strongly emphasized the Dream Team, international basketball gaming, and the company’s tested design on 2D basketball video games. In retrospect, this print ad is still amusing and exciting to look at.

7. Jungle Hunt Atari 2600 and Atari 5200 print ad

*Do you fine the parallel artworks amusing or disturbing?*

Following the huge success of Jungle Hunt (previously titled as Jungle King), Atari saw potential Dollar signs and made a deal with Taito to publish ports under their own brand for the Atari 2600, Atari 5200 and 8-bit computers. As with the Atari console ads of Pitfall II: Lost Caverns and Phoenix, Atari came up with a print ad that featured two parallel artworks that look similar with each other as they promoted Jungle Hunt for Atari 2600 and Atari 5200. To their credit, the artworks used were detailed and eye-catching, and the descriptive line of words displayed carried a possible reference to 1975’s Jaws.

8. GameShark print ad

*A James Bond-inspired way of promoting GameShark.*

Remember GameShark? For the newcomers reading this, GameShark is the brand of a line of products released on different video game consoles and personal computers (Windows specifically) that gamers use to cheat in video games. GameShark was popular at a time when not too many people had access to the Internet nor did gamers had the means to search for cheats online, and codes were needed to enable cheating. GameShark became so popular, more ambitious and stylish print ads were realized such as this James Bond-inspired 2-page ad. On face value, this ad looked like it was a promoting a particular game but ultimately it was about promoting GameShark with style, cool and some sexiness.

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