Mattel – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 36

November 3, 2025October 29, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Super Contra North American arcade flyer

*Have you seen many Hollywood action movies of the 1980s? Does this arcade flyer remind you of something?*

After Konami struck gold with Contra in 1987, it was inevitable that sequels and spin-offs will be made. In 1988, they released the follow-up Super Contra in the arcades and to promote it in America, the company came up with artwork that easily gave gamers the impression they are seeing Sylvester Stallone as a fantasized Rambo and another armed guy who might remind them of Arnold Schwarzenegger’s character in Commando or Dutch in Predator. To capitalize on the movie references even more, the American arcade flyer had the line “He’s not human. He’s not alien. He’s the predator!!” As it was the 1980s, this creative approach to promotion was not surprising as Konami and its game makers were influenced by Hollywood movies.

2. Double Dragon II: The Revenge North American arcade flyer

*The artwork used in this arcade flyer remains intriguing to look at.*

I never played Double Dragon II: The Revenge in the arcade, but I played it on the Nintendo Entertainment System (NES). That being said, I was surprised to see how this old North American arcade flyer has the same hand-drawn artwork used on the cover of the NES version. Take note that the arcade game was released in 1988 while the NES port was released in early 1990. I can only guess that Technos decided to use the same artwork not only for convenience but to have a definitive image emphasizing Double Dragon II to gamers wherever they are.

3. Devastators North American arcade flyer

Devastators is another Konami arcade game that had a strong war theme and it was influenced by Hollywood action films of the 1980s. This particular arcade flyer for the North American market is almost identical with the Japanese arcade flyer as both have the same artwork on the front and almost the same visual layout on the rear. The most obvious difference is the use of English text for the North American flyer.

4. Assault North American arcade flyer

Released in American arcades by Atari, Assault is a multi-directional shooter that had a twin-stick control layout (similar with the classic Battlezone) and players experienced intense battles as well as immersive visual effects such as sprite scaling and environment rotation of up to 360 degrees. To promote the game (this originated in Japan by Namco), Atari came up with this arcade flyer that had selected screenshots and descriptive text on both the front and the rear (which showed the arcade cabinet). Assault was a hit with gamers at the arcades and it was not released on consoles until 2009.

5. Sega CD print ad

*Having a socially relevant message can be catchy but it leaves little room for excitement.*

As the Sega Genesis console became a huge commercial success in North America, Sega itself became ambitious about what CD-ROM technology would do for video games. Sega in Japan tasked its Consumer Products Research and Development Labs to create a CD-ROM add-on which resulted in the Sega CD (Mega-CD in other parts of the world) which launched in America in 1992. To promote the add-on towards existing Genesis console owners as well as potential new customers, Sega of America came up with the above 2-page print ad that had a social message on the right and an image of a man standing in front of large monitors (showing Sega CD game footage) on the left. While it looked like an odd way of promoting video game hardware, it still remains catchy to see.

6. Panasonic 3DO print ad

*Panasonic knows how to promote entertainment hardware for people’s homes.*

Still in the field of CD-ROM gaming, Panasonic had competitive presence in video gaming when its Panasonic FZ-1 R.E.A.L. 3DO Interactive Multiplayer (with technology licensed by The 3DO Company) was launched in America in 1993. If you look at the print ad closely, you will notice that the descriptive text emphasized the multimedia entertainment aspect more than video gaming. The dominating artwork used does not come from a particular video game as it was made to emphasize home entertainment in general. It’s not surprising that the Panasonic 3DO and other 3DO machines from other manufacturers failed commercially.

7. Shaq Fu print ad

*The close-up of Shaquille O’Neal’s face on the left made him looked less recognizable.*

Yes, it is true! There was indeed a video game endorsed by Shaquille O’Neal and it was not a basketball game. Shaq Fu is a 1994 2D fighting game with adventure elements and a story in which gamers play O’Neal as martial artist (note: O’Neal himself participated in the game’s production). To promote the game, Electronic Arts came up with a 2-page print ad that had a very odd black-and-white close-up image of O’Neal’s face on the left leaving small screenshots and hard-to-read text on the right (even though there was some vacant space remaining. I remember seeing this ad while reading a video game magazine and the ad ended up looking more like a promotion of O’Neal (already an NBA superstar) than the game itself. By today’s standards, this print ad is an example of a marketing misfire.

8. Kasumi Ninja print ad

*Do you even remember seeing this print ad in magazines?*

Remember the 1990s video game trends of digitized human images and disturbingly violent 2D fighting games sparked by Mortal Kombat? The Atari Jaguar-exclusive game Kasumi Ninja was made to capitalize on those trends and it failed badly. Apart from the low sales of the Jaguar console, Atari as publisher came up with the above 2-page print ad that was not appealing to gamers’ eyes and it had almost no excitement overall. This is another marketing misfire.

9. Parasite Eve North American and Japanese print ads

*Following the successful release of Final Fantasy VII, this ad excited PlayStation gamers and JRPG enthusiasts for Parasite Eve’s 1998 release in America.*

*A stronger horror presentation in this print ad for the Japanese market. There were already a lot of people in Japan who enjoyed horror.*

Starting in the mid-1990s, Squaresoft (now Square Enix) really became aggressive with video game creativity and experimentation as they launched several new projects that eventually got released on PlayStation in the late 1990s until 2000. One of those daring new projects was Parasite Eve which was a role-playing game (RPG) that had visual elements – particularly pre-rendered backgrounds – and a style of exploration that reminded gamers of Resident Evil. The game was a sequel to the Japanese science fiction horror novel of the same name and it involved the creativity of Final Fantasy creator Hironobu Sakaguchi (credited as producer). To promote the game, the 2-page North American print ad had protagonist Aya Brea on the right and the enemy on the left with a cryptic line placed strategically between them. The North American ad clearly stated that the game is a cinematic RPG. By comparison, the Japanese print ad of Parasite Eve has a strong horror vibe which is not surprising because of the novel’s horror elements and the fact that Squaresoft was capitalizing on the popularity of horror-related entertainment in Japan. By today’s standards, Parasite Eve is truly a product of the late-1990s and it has a dedicated fanbase.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 35

October 1, 2025September 24, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Intellivision print ad

*Were you able to play a game on the Intellivision long ago?*

In 1979, Mattel launched their Intellivision game console in America which instantly placed them in competition with Atari’s 2600 console. In a bid to convince gain market share, Mattel daringly came up with a competitive print ad like the one above showing two TV sets (with an Atari 2600 baseball game and a similar game on Intellivision), descriptive text that explained why the intellivision and its games are better, and even mentioned Atari by name several times. Obviously the tactic did not lead Mattel to ultimate market victory but the above print ad showed it was okay for a newcomer to mention their competitor and aggressively attack it to gain customers (both newcomers and active gamers).

2. Popeye Japanese arcade flyer

In 1982, Nintendo released the Popeye arcade game which was incidentally the result of the success of their original Donkey Kong arcade game. To promote the game, Nintendo came up with an arcade flyer that had a very lively front (note: the characters were instantly recognizable thanks to the great art used) and the rear having easy-to-read instructions on how to play the game, what levels to expect and what must be done when playing. Popeye was an arcade hit in Japan, but an even bigger hit in America. This old arcade flyer still looks nice.

3. Time Gal arcade flyer

*On face value, this one looks more like an anime promo since gameplay elements were missing.*

Released in Japanese arcades in 1985, Time Gal is one of those games that used the expensive LaserDisc technology to stream pre-recorded animation (made by Toei) and challenged gamers to react quickly (using the joystick and button for commands) in order to progress in real-time. The arcade flyer has a very lively visual design making it clear to players and arcade operators that a lot of anime awaits those who play Time Gal. Technically, players watch anime cutscenes happen and react using the controls. Time Gal was an arcade hit and it made its way outside of Japan by getting ported for the Sega CD.

4. 3DO print ad

*If you bought a 3DO long ago, was it for gaming or for home entertainment purposes?*

Remember the 3DO? Developed by the 3DO Company and launched in 1993, the 3DO was designed to not only play video games but also function with multimedia features. In fact, the 3DO was initially marketed as a machine that allows users to watch videos, play music, browse digital photographs, and even immerse themselves with software focused on different topics. This is exactly what the above 3DO print ad emphasized. In retrospect, it was so odd for me to see the print ad inside video gaming magazines I read.

5. Atari Jaguar print ad

*The strong focus on gaming was clear with Atari for the Jaguar.*

Over a month after the launch of the 3DO, Atari launched its Jaguar console with a strong focus on video gaming. As console sales slowly grew in 1994, Atari came up with the above print ad – showing lots of games for the Jaguar – to lure in customers aggressively. If you look closely at the descriptive text of the ad, it mentions the Atari Jaguar as 64-bit system emphasizing that it is more powerful than other video game machines of the time. The bit count controversy harmed Atari and eventually the Jaguar failed.

6. NBA Action ’94 print ad

*Remember when Sega made NBA basketball video games that were exclusive to the Genesis console?*

Remember when there were a lot of basketball video games licensed by the NBA in the 1990s? Through its own sports games brand – Sega Sports – Sega was dedicated to making exclusive sports video games for its customers and their NBA games were under the NBA Action brand. In 1994, they released NBA Action ’94 for the Genesis console and this two-page print ad they came up with had a catchy visual design (a supposed basketball player showing his palm and message to the camera on one side of the ad). Looking closely at the descriptive text, the ad mentions “most realistic 16-bit pro basketball”, “digitized players” and having all 27 NBA teams and star players. Sega Sports is no more but it’s legacy still lives on among Sega fans.

7. X-Men Sega Game Gear print ad

Similar to its approach with the Sega Sports brand, Sega developed exclusive games for the Game Gear. The company secured from Marvel the license to make an original X-Men game and to promote it, this 2-page print ad showcased original art of the established X-Men characters of the time while using the remaining spaces for the screenshots and descriptive text. This old print ad still looks attractive and will easily resonate with X-Men fans as well as 1990s superhero comics enthusiasts.

8. Liberty or Death print ad

*American history is the core concept of this strategy game by Koei.*

If there is anything notable about the Japanese company Koei, it is the fact that it released strategy and simulation games that tackled varied topics while making each game distinct and playable regardless of platform. In my experience, I had a lot of fun playing their business simulation Aerobiz Supersonic on the Super Nintendo Entertainment System (SNES). In 1993, Koei released their turn-based strategy game Liberty or Death which tackled American history for its setting (note: Koei already established itself with historical simulations). To sell the game, Koei came up with a print ad that had a very eye-catching historical art (George Washington, Thomas Jefferson, and Benjamin Franklin among the figures), a few selected screenshots and descriptive text that emphasized the essence of the game. This print ad is a reminder that no video game company today would make a historical simulation due to geopolitics (note: there are a lot of woke activists among video game employees today) and for business reasons.

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Retro Gaming Ads Blast – Part 6

April 5, 2024March 29, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf print ad

*Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.*

Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.

The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.

2. Foreman For Real print ad

*Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?*

In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.

That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.

3. BurgerTime print ad

*Arcade hits like BurgerTime also made it into personal computers.*

Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.

4. Shining Wisdom print ad

*Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.*

Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.

5. Cabal print ad

*Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.*

Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.

6. Metal Gear print ad

*Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.*

Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.

7. Dino Crisis print ad

*For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.*

In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”

The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.

8. Airwolf/Knight Rider games print ad

*Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.*

Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.

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Retro Gaming Ads Blast

February 2, 2024February 2, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.

For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.

With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…

1. Parker Brothers’ Spider-Man-led print ad

Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.

Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.

2. Advanced Dungeons & Dragons: Cloudy Mountain print ad

*An ad like this was strong enough to motivate gamers’ imagination and interest.*

Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.

For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.

3. Konami’s collective military video games advertising

*Print ad of four games for IBM, Amiga and Commodore.*

*Print ad of Jackal and Contra for the NES.*

Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.

While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.

The 2^nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.

Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!

4. Batman Returns SNES game ad

*This print ad appeared in some comic books I read in the early 1990s.*

Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.

The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.

5. Flashy Sonic the Hedgehog Japanese print ad

*A dazzling approach by Sega on selling Sonic the Hedgehog.*

1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.

In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.

6. Japanese Super Star Wars print ad

*A long time ago in a galaxy far, far away…*

Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.

With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.

Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.

The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).

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A Look Back at Shogun Warriors #3 (1979)

March 25, 2021March 24, 2021carlocarrasco

Disclaimer: This is my original work with details sourced from reading the comic book and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.

When it comes to showcasing giant robots fighting other robots or monsters, there is no denying that Japan is the leader. In my lifetime, I have seen lots of episodes of varied anime TV series, some anime feature films as well as OVAs (original video animation) of such a genre of entertainment made by lots of Japanese creators. While I never saw any episodes of Brave Raideen nor any episodes of Chōdenji Robo Combattler V, I saw episodes of Dangard Ace on home video.

As seen already in issues #1 and #2 of the Shogun Warriors comic book series, the giant robots were adapted but not their respective original concepts and characters the Japanese established. As such, an all-new concept with Westerners in mind was implemented for the said series.

With those details laid down, here is a look back at Shogun Warriors #3, published by Marvel Comics in 1979 with a story written by Doug Moench and drawn by Herb Trimpe.

Early story

The story begins with Raydeen, Combatra and Dangard Ace on the field facing three giant enemies (each one representing a different element – fire, earth and water). Right near them is the train (on an elevated track) that they just saved which Combatra (piloted by Genji Odashu) notices.

The battle begins with Dangard Ace taking on the water monster while Raydeen and Combatra take on the fire monster and earth monster respectively. During the heat of battle, the stalled train begins to fall as the elevated track gets damaged…

Quality

*The bad guys watch behind the scenes during the battle.*

To be clear and specific, this comic book creatively rebounded when it comes to spectacle. Compared to issue #2, this one has a lot of action scenes mixed with suspense and some talk scenes that were supposed to be intriguing. When it comes to exposition, this one is a refreshing change from what happened in issue #2. The exposition was clearly lessened but the creators still managed to insert some scenes to dramatize and explain to readers what the villains are up to and why sorcery is a core element of their power (which kinda explains how they were able to make giant monsters that are capable of talking). Interestingly, this comic book shows that there is division between members of the forces of evil.

Fans who love the three giant robots will have something fun to read. Take note, however, that the action scenes per robot are short and even predictable with the way the spectacle turned out. If you are looking for character development on their respective pilots, you won’t see any here.

Conclusion

*Dangard Ace, Raydeen and Combatra fighting their respective counterparts.*

Shogun Warriors #3 (1979) does not have much depth but still managed to deliver the goods when it comes to showcasing giant robot spectacle. On the aspect of fun, this one is an improvement over the exposition-heavy issue #2 but that is not saying much. It should be noted that, like the first two issues, this comic book has less than twenty pages of art and story. More notably, there is not much new here other than the very lame and corny attempt by the creators for the big reveal they came up with at the end.

If you are seriously planning to buy an existing hard copy of Shogun Warriors #3 (1979), be aware that as of this writing, MileHighComics.com shows that the near-mint copy of the comic book costs $35.

Overall, Shogun Warriors #3 (1979) is satisfactory.

+++++

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A Look Back at Shogun Warriors #2 (1979)

March 5, 2021March 24, 2021carlocarrasco

Long before Pacific Rim (2013) presented giant robots and monsters slug it out on the big screen with a strong emphasis on action and scale, there were varied animated series of such giants shown in television sets in Japan way back in the 1970s. Then by the end of the decade, Marvel Comics published the Shogun Warriors comic book series in relation to a business deal with Mattel.

Last time, only one giant robot was heavily featured as a defender for human civilization as it became a target by a force of evil that unleashed a giant monster. That robot was Raydeen and as a result of what happened, something led to the unveiling of Combatra and Dangard Ace.

To find out more, here is a look back at Shogun Warriors #2, published by Marvel Comics in 1979 with a story written by Doug Moench and drawn by Herb Trimpe.

Early story

The story begins at the secret facility of Shogun. There the three pilots – Genji Odashu, Ilongo Savage and Richard Carson – are being briefed by Dr. Tambura explains to them that their first mission piloting Raydeen was not a failure at all. While acknowledging that the giant monster Rok-Korr is still a threat, he states to them that giant robots Combatra and Dangard Ace will be deployed and controlled by them.

After giving them a quick tour of their subterranean chamber (where the robots receive maintenance and get tested), Dr. Tambura bring the three pilots into another place filled with high-tech controls. From there, they watch Dangard Ace, Raydeen and Combatra perform in field tests via remote control.

Meanwhile on a different island, the evil leader Maur-Kon rallies his so-called dark agents to rise and work together in seeking vengeance for their defeat in the great war chaos as they have found the forces of eternal good anticipating them. After much talk, Maur-Kon and his minions bow and kneel over bubbling magma murmuring evil phrases…

Quality

*The three pilots get assigned with each robot.*

Like the previous issue, this comic book has less than twenty pages of story and art. This results another heavy load of exposition or information dump on readers, and the narrative had a rushed pace. With regards to the battle between Raydeen and the giant monster, there is indeed a continuation of it. The giant monster was given some personality.

Again, there is no real character development here. The three pilots were not written to display any personality nor did the writer exert any effort to make readers relate with them. Instead, you will see them in training in speed beyond belief.

The highlight here is that Dangard Ace and Combatra finally got revealed and emphasized. Be warned, however, that there is lesser spectacle in this comic book and the story predictably served as a setup for what could be a more promising battle.

Conclusion

*The pilots and the Shogun Warriors (the robots) go deep down.*

Shogun Warriors #2 (1979) suffered from pretty much the same problems as issue #1. The noticeable difference here is that there is lesser action and lesser giant-sized spectacle shown here. That is not exactly surprising as the creators had to sacrifice something to make way for further explanation of the comic series’ grand concept.

If you are seriously planning to buy an existing hard copy of Shogun Warriors #2 (1979), be aware that as of this writing, MileHighComics.com shows that the near-mint copy of the regular edition costs $35 while the near-mint copies of the price-less and the Whitman editions cost $350 and $35 respectively.

Overall, Shogun Warriors #2 (1979) is less than satisfactory.

+++++

A Look Back at Shogun Warriors #1 (1979)

March 1, 2021March 4, 2021carlocarrasco

If you are fond of giant robots from Japanese pop culture as well as giant monsters and scenes of city structures getting destroyed, then you might want to take a look at the Shogun Warriors comic book series that was published by Marvel Comics from 1979 to 1980. To put things in perspective, Shogun Warriors was made possible through licensing deals and back in the 1970s, Marvel Comics had the rights to publish comic book about Japan’s famous icon Godzilla.

Specifically, Shogun Warriors involved Marvel Comics and Mattel which in turn organized a line of imported toys from Japan based on varied Japanese shows about giant robots. Among the many giant robots of the toy line, the robots Raideen, Combattler V and Dangard Ace became the featured fighting-for-good robots of the Shogun Warriors comic book series. For the literary works, Raideen was renamed as Raydeen while Combattler V was renamed as Combatra. Dangard Ace’s name was left unchanged.

With those details laid down, here is a look back at Shogun Warriors #1, published in 1979 by Marvel Comics with a story written by Doug Moench and drawn by Herb Trimpe.

Early story

The story begins in the outskirts of Tokyo in Japan where giant robot Raydeen fights a large, tentacled creature enhanced with cybernetics. As the people on the street below them run away from the ongoing destruction, the monster fires a shot at Raydeen who blocks it but subsequently gets tied with one of the tentacles. The giant robot, which is operated by three pilots inside, breaks free and continues to fight the monster.

As the battle rages on, the city continues to get damaged heavily affecting the people…

Quality

*Technically the organization kidnapped three people to be the pilots of their robots for Earth’s defense.*

Having seen a lot of anime TV series episodes about giant robots, I’m familiar already with the storytelling formula that often focuses first on the human characters and their struggles before shifting the narrative on the giant robots that often fight large monsters or opposition robots. This particular comic book has some of that but the way the story is structured, it is different and can be a bit jarring.

Doug Moench structured the story to have Raydeen and the monster fighting in the present time followed shortly by a flashback that took place just hours prior. The flashback, which occupies 9 of the comic book’s 18 pages, is heavily filled with exposition meant to introduce readers to the three pilots Genji Odashu/Ilongo Savage/Richard Carson, what Earth defense force The Followers of the Light is, and why there are giant monsters ravaging the world. The exposition’s writing felt crammed and rushed for reading although it still succeeds in establishing the comic book’s grand concept.

When it comes to spectacle, this comic book is loaded with giant robot action and it is quite varied in style and execution. The funny thing is that you will only get to see Raydeen in action as this is an introductory story with only 18 pages of story.

The dialogue is a bit of a mess here, particularly with the early Raydeen scenes. As the battle with the monster goes on, there are these lines of dialogue reflecting the conversations between the pilots inside Raydeen who are not shown talking until late in the comic book.

Conclusion

*Raydeen and the giant monster in battle.*

Shogun Warriors #1 (1979) has a nice concept and its Westernized take on portraying giant robots and human characters is clearly different from the way things were done in the varied giant robot anime TV series of Japan. There is clearly no Japanese style melodrama as this one has its characters portrayed straight with a touch of American science fiction. That being said, do not expect to see the Japan-made characters of Raideen, Combattler V and Dangard Ace appear here as new characters were made in their place. The comic book’s story structure is a bit jarring to follow and the heavy exposition dump makes reading a bit of a chore. It is fun to read but not great. Those of who are fans of Combatra and Dangard Ace will be disappointed about the near-total absence of those robots.

If you are seriously planning to buy an existing hard copy of Shogun Warriors #1 (1979), be aware that as of this writing, MileHighComics.com shows that the near-mint copy of the regular edition costs $63 while the near-mint copy of the Whitman edition costs $35.

Overall, Shogun Warriors #1 (1979) is satisfactory.

+++++

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