Long before the birth of the Make America Great Again (MAGA) movement and his incredible 2016 US Presidential Election victory, Donald Trump made his presence felt in video games.
I am talking about Trump’s participation in a short video that was presented during the Xbox conference of the 2004 Electronic Entertainment Expo (E3). The video was a parody of Trump’s popular show The Apprentice in which he appeared in a business meeting with the executives of Team Xbox (the real-life Robbie Bach, J Allard and Peter Moore) and Team PlayStation (with actors playing the PlayStation executives).
Back in 2004, as I was anticipating online media coverage of that year’s E3, I visited one particular Xbox website which streamed the said Trump-Xbox-PlayStation video and even offered a downloadable version for Windows media. I downloaded the video, watched it and was delighted ultimately. For your viewing pleasure, posted is a direct-feed video of from the This Week In Gaming YouTube channel.
Next, I posted below for you all another video that is slightly longer, was recorded off-screen at the Xbox conference, and has the live audience reactions that you should listen to. Watch the video below.
Is the 2004 video (titled “The Novice”) entertaining? For me it still is fun to watch again and it is one of the more memorable moves Xbox executed at the E3 (which today no longer exists). It is intriguing and entertaining to see Trump at the center of the video about the console war between Microsoft and Sony at the time.
As an entertainment piece of history, The Novice video is a reminder about how exciting console gaming was back in 2004 (note: intense competition between console makers was the standard of the time) when compared to what happened in recent times. Xbox gaming this year has been disappointing considering the following developments that happened: 50% price hike on the Xbox Game Pass Ultimate subscription service, Xbox Series consoles price hikes, thousands of game developers laid off, the sudden cancellation of unreleased Xbox games, and Team Xbox directed by Microsoft to go full multiplatform with their own games (examples: Gears of War: Reloaded and Forza Horizon 5 got released on PlayStation 5).
Over at the side of PlayStation, Sony itself was embarrassed with its over-budgeted and poorly made game Concord. Concord is easily one of the most expensive flops in the history of video games.
Indeed, a lot has changed since 2004. Trump is now on his 2nd term as President of the United States solving the nation’s many problems while tackling several matters happening overseas. Sony and Microsoft are still active in the video games industry in different ways and they are still having their respective consoles manufactured outside of America. Console gaming nowadays is getting too expensive.
Let me end this piece by asking you readers: Do you find Donald Trump’s participation in the 2004 video with Xbox and PlayStation entertaining to watch? Were you a constant viewer of The Apprentice? Do you own a PlayStation 5 or an Xbox Series X or Xbox Series S console?
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Cabal Japanese arcade flyer/poster
Can you feel the action and intensity here?
When it was first released in video arcades in Japan in late 1988, Cabal was another game inspired by military action movies of Hollywood which explains the art work done for the arcade flyer and poster shown above. The Vietnam War was still fresh in people’s minds and the concept of having one or two players firing their weapons against enemy soldiers resonated with gamers who saw Hollywood’s military action flicks. That said, it is not surprising that Cabal became a huge hit in Japan before getting released in arcades around the world.
2. Willows Japanese arcade flyer
The front.
The rear.
Remember the 1988 high fantasy adventure film Willow? That film was produced by George Lucas and was a bold new production of Lucasfilm shifting away from Star Wars. Believe it or not, an official arcade game adaptation of Willow was made by Capcom and they promoted it by having images of Val Kilmer and Warwick Davis on the front of the arcade flyer (opposite the illustrated versions of their characters). The game, which was a side-scrolling platform game with run-and-gun elements, went on to be an arcade hit in Japan and eventually pleased gamers worldwide.
3. Super Punch-Out!! North American print ad
This is funny to look at.
Historically, Nintendo’s Punch-Out!! series started in the arcade in 1984 and the first game was the result of the company’s effort to make a new game using arcade cabinets with two screens. The 2nd game – Mike Tyson’s Punch-Out!! – became a huge critical and commercial hit (over 2 million copies sold in 1988) on console and it made great business sense for Nintendo for release another Punch-Out!! for its console gamers to enjoy in the comfort of home. In 1994, Super Punch-Out!! was released on the Super Nintendo Entertainment System (SNES) in America and to promote it, the company came up with a hilarious 2-page ad that showed fictional high school graduates with boxing-related injuries. The imagery creatively connected with the words “biggest Punch-Out ever” and “Graduating Class of ‘94”.
4. EA Sports 3-in-1 SNES games print ad
EA Sports games on the SNES.
In 1994, Electronic Arts (EA) released their sports games NBA Live 95, NHL 95 and Madden NFL 95 for consoles at the time. Even though the Sega Genesis sold better than Super Nintendo Entertainment System (SNES) in America at the time, EA went on to aggressively market their 3 sports video games on Nintendo’s console using a 3-in-1 games print ad. In retrospect, the SNES for the most part had better graphics and sounds than the Genesis which is reflected clearly on EA Sports games of the time. This print ad still looks fun and exciting.
5. Atari Jaguar CD print ad
Were you able to play any game on the Atari Jaguar with the CD add-on included?
Apart from the obvious advances of technology that impacted video games, the 1990s is also known for the rise of CD-ROM as a medium for gaming. In an effort to boost sales of the Atari Jaguar console (launched in America in 1993 for around $250) and capitalize on the trust of the fans and console owners, Atari launched a CD-ROM add-on device for about $150 in 1995. To promote it, the company went aggressive with the 2-page ad showing the add-on fully connected on top of the main console, showing off some games and posting a text description emphasizing hardware power and the advantages that come with the CD technology. Even in the captured image, the Atari Jaguar CD still resembled a toilet. This is an aggressive ad campaign that failed as less than 20,000 Atari Jaguar CD units were sold by the time it was discontinued in 1996.
6. 3DO print ad
While it lacks intensity, this 3DO ad emphasized the games.
Without showing any hardware, the 3DO Company came up with this 2-page print ad that had a slightly adulterated tone (look at the left page) and aggressively marketed the 3DO console games available at the time. Games like Demolition Man, Shock Wave, Road Rash and Super Street Fighter II Turbo were the standout titles which clearly showed the company made the effort to emphasize gaming more than multimedia features. This 1990s ad tackled the generations with a touch of humor.
7. Lethal Enforcers II: Gun Fighters Sega Genesis print ad
This is a fun ad to look at.
When Lethal Enforcers II: Gun Fighters was released in the arcades in 1994, it became a commercial success for Konami which went on to announce it would port the game to consoles of Nintendo and Sega at the time. While the port for the Super Nintendo Entertainment System (SNES) was never released, Lethal Enforcers II: Gun Fighters made its way to the Sega Genesis and Sega CD. The print ad of the Sega Genesis version (Sega CD mentioned in small text) had an inspired design emphasizing the Old West, shooting and the conflict between cowboys and Indians. The screenshots gave people the clear idea that Old West was the setting (versus modern day in the previous game). This is still fun to look at.
8. Syphon Filter
Syphon Filter went on to become a surprise hit game in 1999.
In 1999, Sony’s 989 Studios released Syphon Filter exclusively on the PlayStation console. This single-page print ad showed a few screenshots on the bottom and several action snippets with a night vision touch ultimately emphasizing the stealth aspect within the gameplay. The marketing proved to be effective as the game sold a lot at retail and went on to establish a new game franchise exclusive to PlayStation consoles.
9. Parasite Eve II Japanese print ad
Were you a big fan of Aya Brea and the Parasite Eve franchise in the late 1990s?
Following the critical and commercial success of Parasite Eve in 1998, SquareSoft proceeded with Parasite Eve II and the production (note: initially for a spin-off game before becoming a sequel) did not even involve the main creators of the first game. Instead the company had a different team of developers – including those who previously worked on Resident Evil games for Capcom – in Osaka to make the sequel. This explains why Parasite Eve II had stronger survival horror gameplay resembling a Resident Evil game. As major changes were made during the production, it was decided that Aya Brea would become the main protagonist and already the character was already popular with gamers. That being said, the marketing of Parasite Eve II for the Japanese market heavily featured Aya Brea with subtle sexiness, beauty and action in mind. The marketing intensified leading to its eventual December 16, 1999 release in Japan.
Welcome back Xbox fans, geeks, retro gaming fans and other gamers!
As a long-time Xbox fan, I am disappointed with the way this current console generation turned out. Xbox gaming as a whole has changed for the worse this year and millions of Xbox fans got angered over the cancellation of Xbox projects (including Perfect Dark and Contraband), Xbox console price hikes and most recently the declared drastic changes on Xbox Game Pass – including the 50% price hike on Xbox Game Pass Ultimate service (watch Team Xbox’s pathetic and tone deaf announcement by clicking here).
But the Xbox Game Pass Ultimate price hike of 50% ruined my plan to play The Outer Worlds 2 at launch entirely! I also noticed that none of the Team Xbox executives appeared in the pathetic October 1, 2025, video announcement of the drastic XGP changes.
Imagine the crashing ship as Team Xbox falling down hard because Microsoft forced them to make decisions and implement changes that made lots of Xbox fans and other gamers frustrated this year.
By looking at the collective feedback – both critics and gamers – about the newest sci-fi role-playing game from Obsidian, the bugs reported and the current prices, I have decided to pursue The Outer Worlds 2 later. It should be noted that the new game has two upcoming DLC episodes (story expansions) and there is no certainty as to when those will be released. As such, pursuing The Outer Worlds 2 later is the right thing for me to do because rushing for it now does not make sense at all.
What I did recently was I downloaded again my purchased digital copy of The Outer Worlds as well as the two DLC episodes on my Xbox Series X. Previously I played The Outer Worlds and the story expansions on my Xbox One, and replayed them on my Xbox Series X (enjoying the faster load times and improved frame rates) a few years ago.
So this year, I started from scratch again on a new single player campaign. I created a new character – her name is Vanilee – and customized the abilities with intelligence, science, engineering, lockpicking, persuasion, hacking and medicine in mind.
Meet my new character Vanilee.
Having played The Outer Worlds a few times already since late 2019, I decided to try other scenarios, find new dialog options (in relation to how I customized my character) and explored the maps in and out again. I had no trouble adjusting myself into the controls and overall feel of the game when it comes to response and precision. Take note that The Outer Worlds was developed by Obsidian at a time when it was not yet acquired by Microsoft/Xbox and Private Division was their publisher.
After going through the quests and side-quests in Edgewater – I diverted power to Edgewater helping Reed Tobson, the locals and convincing the deserters to return home – I entered the Unreliable with Parvati and Vicar Max as my teammates and proceeded to the Groundbreaker in space for further quests, scenarios and more options to build up my team.
Teammates Parvati and Nyoka in action against a monster in Monarch.
Vicar Max attacks an enemy with his shotgun.
So I kept on replaying the game rediscovering places, interacting with more characters and making decisions. Along the way, I spotted new dialog options emerging in connection with how I customized Vanilee from the start and built up with additional points accumulated for each level achieved. I ultimately reached the maximum of level 36.
Since I first played The Outer Worlds, it was clear to me that Obsidian did not have a massive budget as the creative and technical limitations were visible (examples: some repetitive interior designs, structures that cannot be accessed at all, lack of polish on stealth gameplay, my teammates getting in my line of fire, sluggish reloading, etc.). Instead of massive open-world environments, Obsidian came up with large maps but they ensured that each new location had something new for players to discover. I also admired the effort the developers invested on the art direction as well as making each map look distinct from each other while maintaining an artistic connection with the planet.
This is from the Murder on Eridanos DLC episode.
While the gameplay remains good for an RPG and first-person shooter enthusiast like me, what I admired best about The Outer Worlds was how Obsidian came up with connections between scenarios, the characters, the dialog options, and the consequences caused by decisions I made. That being said, I enjoyed watching the visual presentation and narration executed right after concluding the game. The presentation shows the endings of not just the main game but also those of the side quests completed and even the main quests of the two DLC episodes. How my decisions impacted the different factions and scenarios were clearly emphasized. In fact, the endings of the side quests and the two DLC episodes are seamlessly connected with the main game’s conclusion. As such, Obsidian succeeded in making The Outer Worlds worth replaying again.
Having played Starfield already, I realized that replaying The Outer Worlds was somehow a more satisfying experience. In my view, Bethesda tried too hard to make Starfield grand with a more galactic scope only to fail when it comes to exploration and long-term engagement. The Outer Worlds had a much smaller scope but it delivered the depth of fun, exploration, interaction and decision-making that strongly impacted the game’s conclusion.
Ellie in action in Gorgon!
At the same time, I find my character’s companions in Obsidian’s 2019 RPG more interesting and more engaging than those in Bethesda’s 2023 sci-fi juggernaut because of the following factors – better personalities, more clever writing and better voice acting. I believe it is time for Bethesda to start learning from Obsidian on how to make engaging dialogue and characters.
Right now, I am having a lot satisfaction replaying The Outer Worlds even though it has some flaws as well as creative and technical limitations as Obsidian did not have a very big budget. I wish the game had space battles as well as opportunities for the Unreliable to chase and dock enemy space ships which will allow me and my team to infiltrate. The game lacked mini-games which could have added more variety and fun when exploring the different locations on-foot (examples: the tossball facility in Monarch could have used a sports betting mini-game while the bars could have used card-based mini-games).
My crew inside the Unreliable.
On its own, the 2019 game is still a lot of fun to play and the role-playing element remains strong. The Outer World characters are memorable and the developers’ writers added humor to the dialog which prevented the game from becoming too dramatic or depressing. Indeed, The Outer Worlds is worth replayingand those who never played it should go for it!
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Super Contra North American arcade flyer
Have you seen many Hollywood action movies of the 1980s? Does this arcade flyer remind you of something?
After Konami struck gold with Contra in 1987, it was inevitable that sequels and spin-offs will be made. In 1988, they released the follow-up Super Contra in the arcades and to promote it in America, the company came up with artwork that easily gave gamers the impression they are seeing Sylvester Stallone as a fantasized Rambo and another armed guy who might remind them of Arnold Schwarzenegger’s character in Commando or Dutch in Predator. To capitalize on the movie references even more, the American arcade flyer had the line “He’s not human. He’s not alien. He’s the predator!!” As it was the 1980s, this creative approach to promotion was not surprising as Konami and its game makers were influenced by Hollywood movies.
2. Double Dragon II: The Revenge North American arcade flyer
The artwork used in this arcade flyer remains intriguing to look at.
I never played Double Dragon II: The Revenge in the arcade, but I played it on the Nintendo Entertainment System (NES). That being said, I was surprised to see how this old North American arcade flyer has the same hand-drawn artwork used on the cover of the NES version. Take note that the arcade game was released in 1988 while the NES port was released in early 1990. I can only guess that Technos decided to use the same artwork not only for convenience but to have a definitive image emphasizing Double Dragon II to gamers wherever they are.
3. Devastators North American arcade flyer
The front.
The rear.
Devastators is another Konami arcade game that had a strong war theme and it was influenced by Hollywood action films of the 1980s. This particular arcade flyer for the North American market is almost identical with the Japanese arcade flyer as both have the same artwork on the front and almost the same visual layout on the rear. The most obvious difference is the use of English text for the North American flyer.
4. Assault North American arcade flyer
The front.
The rear.
Released in American arcades by Atari, Assault is a multi-directional shooter that had a twin-stick control layout (similar with the classic Battlezone) and players experienced intense battles as well as immersive visual effects such as sprite scaling and environment rotation of up to 360 degrees. To promote the game (this originated in Japan by Namco), Atari came up with this arcade flyer that had selected screenshots and descriptive text on both the front and the rear (which showed the arcade cabinet). Assault was a hit with gamers at the arcades and it was not released on consoles until 2009.
5. Sega CD print ad
Having a socially relevant message can be catchy but it leaves little room for excitement.
As the Sega Genesis console became a huge commercial success in North America, Sega itself became ambitious about what CD-ROM technology would do for video games. Sega in Japan tasked its Consumer Products Research and Development Labs to create a CD-ROM add-on which resulted in the Sega CD (Mega-CD in other parts of the world) which launched in America in 1992. To promote the add-on towards existing Genesis console owners as well as potential new customers, Sega of America came up with the above 2-page print ad that had a social message on the right and an image of a man standing in front of large monitors (showing Sega CD game footage) on the left. While it looked like an odd way of promoting video game hardware, it still remains catchy to see.
6. Panasonic 3DO print ad
Panasonic knows how to promote entertainment hardware for people’s homes.
Still in the field of CD-ROM gaming, Panasonic had competitive presence in video gaming when its Panasonic FZ-1 R.E.A.L. 3DO Interactive Multiplayer (with technology licensed by The 3DO Company) was launched in America in 1993. If you look at the print ad closely, you will notice that the descriptive text emphasized the multimedia entertainment aspect more than video gaming. The dominating artwork used does not come from a particular video game as it was made to emphasize home entertainment in general. It’s not surprising that the Panasonic 3DO and other 3DO machines from other manufacturers failed commercially.
7. Shaq Fu print ad
The close-up of Shaquille O’Neal’s face on the left made him looked less recognizable.
Yes, it is true! There was indeed a video game endorsed by Shaquille O’Neal and it was not a basketball game. Shaq Fu is a 1994 2D fighting game with adventure elements and a story in which gamers play O’Neal as martial artist (note: O’Neal himself participated in the game’s production). To promote the game, Electronic Arts came up with a 2-page print ad that had a very odd black-and-white close-up image of O’Neal’s face on the left leaving small screenshots and hard-to-read text on the right (even though there was some vacant space remaining. I remember seeing this ad while reading a video game magazine and the ad ended up looking more like a promotion of O’Neal (already an NBA superstar) than the game itself. By today’s standards, this print ad is an example of a marketing misfire.
8. Kasumi Ninja print ad
Do you even remember seeing this print ad in magazines?
Remember the 1990s video game trends of digitized human images and disturbingly violent 2D fighting games sparked by Mortal Kombat? The Atari Jaguar-exclusive game Kasumi Ninja was made to capitalize on those trends and it failed badly. Apart from the low sales of the Jaguar console, Atari as publisher came up with the above 2-page print ad that was not appealing to gamers’ eyes and it had almost no excitement overall. This is another marketing misfire.
9. Parasite Eve North American and Japanese print ads
Following the successful release of Final Fantasy VII, this ad excited PlayStation gamers and JRPG enthusiasts for Parasite Eve’s 1998 release in America.
A stronger horror presentation in this print ad for the Japanese market. There were already a lot of people in Japan who enjoyed horror.
Starting in the mid-1990s, Squaresoft (now Square Enix) really became aggressive with video game creativity and experimentation as they launched several new projects that eventually got released on PlayStation in the late 1990s until 2000. One of those daring new projects was Parasite Eve which was a role-playing game (RPG) that had visual elements – particularly pre-rendered backgrounds – and a style of exploration that reminded gamers of Resident Evil. The game was a sequel to the Japanese science fiction horror novel of the same name and it involved the creativity of Final Fantasy creator Hironobu Sakaguchi (credited as producer). To promote the game, the 2-page North American print ad had protagonist Aya Brea on the right and the enemy on the left with a cryptic line placed strategically between them. The North American ad clearly stated that the game is a cinematic RPG. By comparison, the Japanese print ad of Parasite Eve has a strong horror vibe which is not surprising because of the novel’s horror elements and the fact that Squaresoft was capitalizing on the popularity of horror-related entertainment in Japan. By today’s standards, Parasite Eve is truly a product of the late-1990s and it has a dedicated fanbase.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Intellivision print ad
Were you able to play a game on the Intellivision long ago?
In 1979, Mattel launched their Intellivision game console in America which instantly placed them in competition with Atari’s 2600 console. In a bid to convince gain market share, Mattel daringly came up with a competitive print ad like the one above showing two TV sets (with an Atari 2600 baseball game and a similar game on Intellivision), descriptive text that explained why the intellivision and its games are better, and even mentioned Atari by name several times. Obviously the tactic did not lead Mattel to ultimate market victory but the above print ad showed it was okay for a newcomer to mention their competitor and aggressively attack it to gain customers (both newcomers and active gamers).
2. Popeye Japanese arcade flyer
The front of the flyer.
The rear.
In 1982, Nintendo released the Popeye arcade game which was incidentally the result of the success of their original Donkey Kong arcade game. To promote the game, Nintendo came up with an arcade flyer that had a very lively front (note: the characters were instantly recognizable thanks to the great art used) and the rear having easy-to-read instructions on how to play the game, what levels to expect and what must be done when playing. Popeye was an arcade hit in Japan, but an even bigger hit in America. This old arcade flyer still looks nice.
3. Time Gal arcade flyer
On face value, this one looks more like an anime promo since gameplay elements were missing.
Released in Japanese arcades in 1985, Time Gal is one of those games that used the expensive LaserDisc technology to stream pre-recorded animation (made by Toei) and challenged gamers to react quickly (using the joystick and button for commands) in order to progress in real-time. The arcade flyer has a very lively visual design making it clear to players and arcade operators that a lot of anime awaits those who play Time Gal. Technically, players watch anime cutscenes happen and react using the controls. Time Gal was an arcade hit and it made its way outside of Japan by getting ported for the Sega CD.
4. 3DO print ad
If you bought a 3DO long ago, was it for gaming or for home entertainment purposes?
Remember the 3DO? Developed by the 3DO Company and launched in 1993, the 3DO was designed to not only play video games but also function with multimedia features. In fact, the 3DO was initially marketed as a machine that allows users to watch videos, play music, browse digital photographs, and even immerse themselves with software focused on different topics. This is exactly what the above 3DO print ad emphasized. In retrospect, it was so odd for me to see the print ad inside video gaming magazines I read.
5. Atari Jaguar print ad
The strong focus on gaming was clear with Atari for the Jaguar.
Over a month after the launch of the 3DO, Atari launched its Jaguar console with a strong focus on video gaming. As console sales slowly grew in 1994, Atari came up with the above print ad – showing lots of games for the Jaguar – to lure in customers aggressively. If you look closely at the descriptive text of the ad, it mentions the Atari Jaguar as 64-bit system emphasizing that it is more powerful than other video game machines of the time. The bit count controversy harmed Atari and eventually the Jaguar failed.
6. NBA Action ’94 print ad
Remember when Sega made NBA basketball video games that were exclusive to the Genesis console?
Remember when there were a lot of basketball video games licensed by the NBA in the 1990s? Through its own sports games brand – Sega Sports – Sega was dedicated to making exclusive sports video games for its customers and their NBA games were under the NBA Action brand. In 1994, they released NBA Action ’94 for the Genesis console and this two-page print ad they came up with had a catchy visual design (a supposed basketball player showing his palm and message to the camera on one side of the ad). Looking closely at the descriptive text, the ad mentions “most realistic 16-bit pro basketball”, “digitized players” and having all 27 NBA teams and star players. Sega Sports is no more but it’s legacy still lives on among Sega fans.
7. X-Men Sega Game Gear print ad
For X-Men fans!
Similar to its approach with the Sega Sports brand, Sega developed exclusive games for the Game Gear. The company secured from Marvel the license to make an original X-Men game and to promote it, this 2-page print ad showcased original art of the established X-Men characters of the time while using the remaining spaces for the screenshots and descriptive text. This old print ad still looks attractive and will easily resonate with X-Men fans as well as 1990s superhero comics enthusiasts.
8. Liberty or Death print ad
American history is the core concept of this strategy game by Koei.
If there is anything notable about the Japanese company Koei, it is the fact that it released strategy and simulation games that tackled varied topics while making each game distinct and playable regardless of platform. In my experience, I had a lot of fun playing their business simulation Aerobiz Supersonic on the Super Nintendo Entertainment System (SNES). In 1993, Koei released their turn-based strategy game Liberty or Death which tackled American history for its setting (note: Koei already established itself with historical simulations). To sell the game, Koei came up with a print ad that had a very eye-catching historical art (George Washington, Thomas Jefferson, and Benjamin Franklin among the figures), a few selected screenshots and descriptive text that emphasized the essence of the game. This print ad is a reminder that no video game company today would make a historical simulation due to geopolitics (note: there are a lot of woke activists among video game employees today) and for business reasons.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. North American Pac-Mania arcade flyer
The front.
The rear.
Released in 1987, Pac-Mania became a big hit among critics, fans and casual arcade gamers which added a lot to the enduring popularity of the Pac-Man game franchise. As it featured a new game design with an oblique perspective and a more 3D feel, Pac-Mania was a very serious attempt on reinventing the Pac-Man formula. For the American market, Namco licensed the game to Atari which in turn came up with the above arcade flyer that had a pretty eye-catching front cover artwork showcasing the iconic Pac-Man jumping out from a maze with the line “I’m back,…and bouncing.” The arcade cabinet was also shown and a clear message about the 3D feature of the game was shown. The other side of the flyer showed screenshots and details that are worth reading. This arcade flyer still looks attractive and informative by today’s standards.
2. Japanese Missile Command arcade flyer
Cocktail arcade tables were popular in Japan and Taito brought Missile Command with the format.
Missile Command is a true arcade classic which I always enjoy replaying (read my retro review by clicking here). It was an instant hit in arcades in America and after Atari licensed the game to Sega and Taito for the arcades of Japan, it also achieved huge success there. Along the way, Taito released Missile Command with an cocktail arcade table format which is common in Japan. The arcade flyer Taito came up with had a very simplistic presentation of details, an image of the cocktail arcade table and one screenshot of the game. The Japanese arcade flyer clearly lacks excitement but at least it gave gamers and arcade operators a clear idea of what to expect with Missile Command.
3. Atari 2600 print ad
The 1978 print ad.
When the Atari 2600 was first launched in 1977, it was officially called the Atari Video Computer System (Atari VCS). The Atari company really aimed high to sell a lot of consoles to as many households as possible and they came up with a print ad like this one from 1978. While the Atari 2600 and its games were displayed, the image of a father, mother and daughter showed that the company not only targeted American families but also want to change home entertainment to be more interactive. This old ad is truly an inspired piece of work.
4. Kool-Aid Man video game print ad
I never played the Kool-Aid Man video game.
There was a time when Kool-Aid was such a popular drink, the character Kool-Aid Man debuted in 1974 after initially starting as the Pitcher Man. A short time later, merchandising featuring the character followed and in 1983 the official Kool-Aid Man video game was released on the Atari 2600 and the Intellivision. This particular print ad appeared in some comic books I read a very long time ago and it offered customers the opportunity to get the game free by sending 125 proof-of-purchase points to the company by mail. This old ad was visually striking and was a creative way to boost sales of the drink.
5. Spider-Man Atari 2600 game print ad
Spider-Man and Green Goblin with the Atari 2600 and the TV.
Even though the controls were rough and the game’s difficulty really went high with each new session, my friends and I still enjoyed playing the Spider-Man video game on Atari 2600 from Parker Brothers. Apart from the comic book-style print ads they came up with to promote the game, Parker Brothers went on to make this particular ad featuring Spider-Man and the Green Goblin with a TV set, the game and the Atari 2600 together all presented with a totally different art style. This is still a fun ad to look at.
6. Phoenix game print ad
This is still an impressive print ad.
After playing shooter-type games like Space Invaders and Centipede on the Atari 2600, my friends and I experienced something familiar yet fresh with Phoenix. Atari secured from Taito the rights to make the Atari 2600 port of the game, and they came up with a dark print ad that showcased the official painted art work, a portion of the video game’s box and the line “Arm Your Missiles…Charge Up Your Shields! Phoenix is coming!” Having played the game many times, those highlighted words really captured the essence of Phoenix gameplay.
7. Sunset Riders North American arcade flyer
The front.
The rear.
Released in arcades in 1991, Sunset Riders was a critical and commercial hit raking in more success to Konami. For the American arcades, Konami came up with this print ad showing a creepy looking cowboy carrying a bag of money (related to the “strike it rich” line) with his donkey with him. The rear of the ad shows another photograph of 3 cowboys on their horses, the four screenshots and the creative text description. Too bad we don’t see flyers like this anymore.
8. Parker Brothers’ 6-game print ad
Parker Brothers 6-game print ad.
Quite arguably, Parker Brothers was the 2nd most prominent publisher of video games on the Atari 2600 console next to Atari itself. Out of the six games presented in this old print ad, I only played Spider-Man and Super Cobra. Each game’s box had a unique art style and collectively they made this ad look exciting. Times were really different back in the 1980s.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. E.T. the Extra-Terrestrial Atari 2600 print ad
If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!
Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.
2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad
Before NBA Live, there was this old NBA video games series by Electronic Arts.
Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.
3. Japanese Smash T.V. print ad
The Japanese print ad of Smash T.V.
Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.
4. U.S. Championship V’Ball arcade flyers
The very colorful and striking arcade flyer for the Japanese market.
The American arcade flyer.
In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.
5. Pitfall 3D: Beyond the Jungle print ad
The 2-page print ad of Pitfall 3D: Beyond the Jungle.
When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.
6. Atari 2600 and games print ads
Our household had an Atari 2600 console and many games.
Atari’s promotion of its console, the games and interactive entertainment with the TV.
For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.
7. Burning Rangers North American print ad
I remember this ad from video game magazines I read in 1998.
Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.
Disclaimer: This is my original work with details sourced from reading the video game and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.
Welcome back retro gaming enthusiasts, Atari fans, geeks and others who are passionate about video games!
Today we go all the way back to the year 1980 when Atari released in arcades a game that strongly resonated with people who were concerned about a potential nuclear conflict between the United States and Russia during the Cold War…Missile Command.
Designed by Dave Theurer and programmed by Rich Adam with Theurer, Missile Command is a 2-dimension shoot ‘em up arcade game that had a trackball to allow players to control a crosshair to defend six existing cities. The arcade also had three buttons players could use to launch surface-to-air missiles from the three missile bases to protect the cities from incoming ballistic missiles that came from an unseen enemy.
With those details laid down, here is a look back at the Missile Command arcade game of 1980 developed and published by Atari.
The arcade flyer with a great looking painted artwork. This one really resonated with gamers who lived during the Cold War.
Game design
As the commander of three missile bases (each armed with 10 defense missiles), the player is tasked to protect six existing cities from waves of ballistic missiles (launched by an unnamed enemy) coming down. From time to time, the enemy deploys bombers, satellites/drones and smart bombs to overwhelm your defense and test your precision and decision making.
You have three missile bases that each has its own supply of defense missiles. There are cities between each base which you have to defend from the endless assault of enemy missiles, smart bombs, war planes and satellites/drones.
When your defense missile detonates in the air, it creates an explosion which serve as a shield to destroy enemy missiles, war planes and satellite/drones when contact is made. If any projectiles from the enemy manages to get through the aerial explosion, you will have to quickly launch more defense missiles from the near base you have.
Players use a single crosshair which designates which part of the sky a defense missile can be fired at. Once the defense missile reaches its destination (placed by the crosshair) in the sky, it will explode and cause a growing flame lasting seconds. The said flame serves as a shield that can destroy the enemy’s ballistic missiles, smart bombs, war planes and satellites/drones upon contact. Defense missiles can be launched consecutively into selected spots in the sky in anticipation of the incoming weapons of the enemy.
To proceed from one level to another, the player must have at least one city remaining intact. Once all the six cities have been destroyed and the player no longer has any unused missiles (and no new cities earned by reaching certain high scores that justify rewards), the game will end with a “Game Over” screen with an explosion in the background.
Quality
In this screenshot, the enemy’s satellite/drone is floating while a smart bomb is about to hit the missile base at the lower-right. Smart bombs can be challenging to intercept because it reacts by avoiding the aerial explosion of defense missiles.
This arcade game – which is currently available for modern console owners to play via the Atari 50: The Anniversary Collection – remains very engaging and a lot of fun to play with after all these decades. As a player, my only objective was to defend the six existing cities and three missile bases from the waves of enemy ballistic missiles (and smart bombs in later levels) coming from the sky. Given the way the game was designed, this is strongly emphasized and the only times I could attack the enemy is by launching my own missiles towards the enemy’s bombers and satellites/drones (note: both of these are capable of launching more missiles at you).
If any of the enemy’s weapons hits one of your missile bases, it and the remaining supply of defensive missiles will be wiped out. Enemy missiles that hit a city will result in total destruction. Considering the intentional increase in challenge with each new level of play started, the enemy’s ballistic missiles move faster, the warplanes and/or satellite/drones appear more and the smart bomb – which is the most difficult to intercept as it deliberately avoids the aerial flames caused by your defense missiles – get launched against you.
When intercepting enemy missiles, you have to think quick where to aim (ahead of incoming missiles), which missile base to use to launch defense missiles and remember how much missiles do you have left per base.
That being said, the game deliberately becomes harder which compelled me to be more watchful of enemy weapon movements, and to be more strategic using my defense missiles while keeping a quick eye on the remaining supply of missiles per base. While the in-game difficulty intensifies per level, the game never became frustrating to play nor did it ever turn into a chore on my part. I just keep playing because I found the increasing challenges actually fun to take on.
The game’s visuals are still good to look at. It’s still engaging to see streaks of missile trails (both your defense missiles and the enemy’s ballistic missiles) fill the air above the cities and the flashing light effects that simulate explosions are still effective as eye candy. Along the way, the game’s sound effects worked perfectly with the visuals and they added a lot to the immersion.
When you score enough points, the game will reward you with a bonus city.
Me putting my initials after achieving a great score in Missile Command.
Considering its simplicity and the way it was designed, there clearly is no way for players to win at all. Rather, the game will challenge your precision, decision-making and ability to defend your cities and bases. That being said, the greater challenge is to survive and be able to move on to the next level with missile bases and whatever cities remaining you still have to defend. As with other games of the past, achieving the high possible score – which reflects your endurance, skill and progress – is a goal here. Achieving certain high scores also result in an extra city for you.
Cultural relevance
Missile Command’s legacy as one of the greatest arcade games ever released is undeniably real. Not only that, this game resulted in a lot of ports for consoles, portable gaming devices and home computers through the decades. This classic was re-released in several compilations from Atari and the Xbox-listed Missile Command contains the arcade version. In 2020, a remake called Missile Command: Recharged was released as part of the Atari Recharged series of games.
The different Missile Command arcade machines.
Missile Command even appeared for a few seconds in Terminator 2: Judgment Day which added more to the film’s concept of nuclear war.
With regards to arcade gaming, Missile Command is notable for having a trackball on its machine as a way for arcade players to control the crosshair during game sessions.
Conclusion
Apart from being the commander of missile defense, try imagining yourself being on of the citizens living in one of those cities. Can you imagine watching real-life missiles get intercepted in sky above you?
The Missile Command (1980) arcade game is a true video game classic and it remains compelling and enjoyable at the same time. It can also be an intriguing game experience since it does not let players complete the game by winning. All players can do is perform the best defense they could, survive to the next round and keep playing until their defense gets overwhelmed by the enemy and the rising in-game difficulty.
As a result of the game design, playing Missile Command is actually moral because the concept of defending your people using powerful yet limited resources is very strong all the time. Even with progressive difficulty, the game never became frustrating to play and I actually enjoyed the challenges knowing that defense and survival are main goals. Achieving the highest possible score is the other goal as reflected by video gaming of the era. Missile Command simply delivers bouts of fun and you cannot go wrong with playing it. It is not surprising that this game became a massive hit and established itself as a true classic among video games.
Overall, Missile Command (1980) highly recommended and the best way to play it on console today is to avail of Atari 50: The Anniversary Celebration compilation.
Welcome back readers, fellow geeks, nostalgia buffs and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. E.T. the Extra-Terrestrial Atari 2600 print ad
I saw the movie and played the Atari 2600 game.
Way back in 1982, Steven Spielberg’s small production E.T. the Extra-Terrestrial touched countless moviegoers and became a massive hit around the world. Along the way, an official video game adaptation for the Atari 2600 console was made by Atari anticipating big success coming. The above print ad appeared in many comic books I read and the artwork easily caught my attention since I saw the movie. Apart from the fact that the artist’s take on the boy Elliot did not resemble actor Henry Thomas, no screenshot of the game was shown which is very odd because Atari made the adaptation their biggest offering to consumers. As typical of the times, Atari inserted a few other games below for conveniently promoting them along with E.T. and the Atari 2600. Given the massive failure of the game, this print ad is a sad reminder from gaming’s past.
2. Pro Tennis arcade flyer
The artwork has a comic book look.
Still in 1982, Data East released Pro Tennis in the arcades. This arcade flyer has a pretty neat hand-drawn artwork that looked like it came from a comic book, and the ad makers managed to insert one screenshot to make it clear to both players and arcade operators what to expect. This is still a nice flyer to look at.
3. 3-in-1 Atari 2600 print ad
I was able to play Missile Command, Asteroids and Superman on Atari 2600 a long time ago.
In the old days, we had an Atari 2600 console in our household and it lasted around 5 years for electronic entertainment. Atari was known for aggressively marketing its consoles and video games, and the above print ad was their creative way of promoting 3 games – Superman and the classics Missile Command and Asteroids – together. The biggest feature of the print ad was the large-sized text description that strongly reflected what each game was about. This is a memorable ad!
4. Super BurgerTime Japanese arcade flyer
The front.
The rear.
Remember the arcade classic BurgerTime? The sequel Super BurgerTime was released in Japanese arcades in late-1990 and the arcade flyer the producers came up with had a very cartoony art style. The rear of the flyer was filled with lots of details, instructions and screenshots to really have arcade operators and players informed. The producer even inserted a new portion promoting BurgerTime Deluxe on Nintendo Game Boy.
5. A Nightmare on Elm Street NES print ad
If you were able to play this game on the NES, did you have nightmares?
By the end of the 1980s, there were already five movies of the A Nightmare on Elm Street franchise that got released in cinemas and a dedicated following of fans was present. Eventually, an official video game adaptation was released on Nintendo Entertainment System (NES) in 1990 which was surprising since the movies were all rated R and the console itself was popular with young gamers (kids to teenagers). To promote the game, the notorious publisher LJN came up with a print ad that prominently showed series antagonist Freddy Krueger (played by Robert Englund), a few screenshots, the text description and the game box cover. Look back at this old print ad is strange because it shows Freddy Krueger TWICE which means the ad makers could not come up with any original artworks nor a different background for the antagonist.
6. NBA Showdown print ad
While this ad did not mention Michael Jordan, he was still included in the video game.
By 1993, EA Sports (Electronic Arts’ sports brand) arguably established itself as the leader of NBA-licensed video games. At the time, console gamers can expect each new NBA game from the publisher to have full rosters and statistics of players based on the season and playoffs that passed. NBA Showdown, which reflected the 1992-93 season, was promoted with this 2-page print ad that had a rectangular image taken during the 1993 NBA Finals (Chicago Bulls and Phoenix Suns) placed on the left, screenshots and text description on the right. The ad made references to Shaquille O’Neal, Patrick Ewing, Tim Hardaway and other NBA players to excite gamers. This ad is still good to look at.
7. Super Smash T.V. Sega Genesis print ad
Were you able to play the Sega Genesis version?
In 1991, the arcade classic Smash T.V. was ported to the Sega Genesis console under the title Super Smash T.V. and this print ad had a rectangular layout showing a zoomed-in capture of game footage with the huge enemy Mutoid Man. The stylized line (in rectangular layout) strongly reflected what gamers could expect in the game. The ad maker also inserted the confirmation that a Game Gear version was coming. This ad is a unique way of promoting both the Genesis and Game Gear versions of Smash T.V.
8. Pitfall: The Mayan Adventure print ad
This print ad is still eye-catching and entertaining to look at.
In the mid-1990s, Activision went big with the comeback of the Pitfall! game series by releasing Pitfall: The Mayan Adventure on multiple consoles. This two-page print ad had a touch of dark comedy by using a prominent image of a crocodile swallowing a person while avoiding blood and gore. With the little space remaining, the ad makers crammed in the text description and screenshots plus the game’s package covers. Notably, the text description maintained its tone and focused on describing the game properly. The marketing campaigns of Activision was effective as Pitfall: The Mayan Adventure went on to sell in the millions.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Operation Wolf American and Japanese arcade flyers
Operation Wolf for American arcades.
Operation Wolf for Japan.
In the late 1980s, Taito achieved massive success in arcades around the world with Operation Wolf. Released during the late stage of the Cold War and with many militaristic action movies already released by Hollywood, Operation Wolf attracted a lot of money from countless players as well as praise from game critics. For the American market, Taito came up with a colorful yet gritty looking arcade flyer that had nice hand-drawn artwork and enough details and screenshots to give readers a useful look at what to expect. The Japanese arcade flyer meanwhile has an even grittier looking original artwork that strongly emphasized war, guns and action. In retrospect, I look both arcade flyers a lot.
2. Centipede Atari 2600 and Atari 5200 print ad
I played Centipede a lot on Atari 2600.
While I completely missed out on the arcade version of Centipede, I managed to play its Atari 2600 version a lot. Ultimately, the simple game design and unique challenges resulted in lots of fun-filled bouts in my experience. To promote the game’s versions on Atari 2600 and Atari 5200, the game giant came up with this particular print ad that had two near-identical artworks that reflect the concept of Centipede. The ad also has some catchy expressions in the text description. This old ad is still fun to look at.
3. Atari RealSports print ad
Long before EA sports video games, there was this.
Way back in 1982, Atari launched its RealSports line of sports video games mainly to revitalize sports gaming for their consoles. In fact, RealSports was the result of a critical and aggressive ad campaign by competitor Intellivision which had its Sports Network series of games. In this RealSports print ad, a large image of Atari’s baseball game was used probably to emphasize the scope of the field. The ad had screenshots of the volleyball and football games, while the text description reflected Atari’s aggressive response to Intellivision. This ad is an early example of competition between rival game console makers focused on sports gaming.
4. Lethal Enforcers Sega CD print ad
When was the last time you bought a video game with a hard copy and a peripheral bundled together?
Porting light gun games from the arcade to the console is very difficult and tricky to do. This is what Konami did in the early 1990s when they released a version of the arcade hit Lethal Enforcers on the Sega CD console and the package had a light gun with the game on disc. To promote the Sega CD version, Konami came up with a 2-page print ad with the catchy line “You won’t find a toy like this in any Cracker Jack box.” In addition, their ad had a few paragraphs of descriptive text to not only excite gamers but also gently inform them that Lethal Enforcers was also available on the Sega Genesis (note: this console is required for the Sega CD add-on to work) and the Super Nintendo Entertainment System (SNES). Overall, this old ad has a strong visual approach and a clever marketing strategy.
5. Pitfall II: Lost Caverns Atari 2600 print ad
A very stylish layout to promote the game.
In 1982, Activision struck gold with the huge success of Pitfall! which became an influential model of designing platform games. Of course, the publisher (now owned by Microsoft) did not stop there as they went on to make the sequel Pitfall II: Lost Caverns to not only keep the success going but also to exceed the standard they set with the first game. Activision came up with a print ad that not only told gamers of Pitfall Harry’s next adventure but also express humor visually. In line with Activision’s policy of crediting its creators (note: Atari was notorious for refusing to credit its game makers during this era), game designer David Crane was acknowledged in the ad.
6. Team USA Basketball print ad
See your favorite NBA player from the 1990s?
In 1992, a lot of people were obsessed with the Dream Team Olympic basketball squad of the United States as its roster had NBA legends like Larry Bird, Magic Johnson, Michael Jordan, Karl Malone, Charles Barkley and David Robinson to name a few. In fact, the Dream Team became the most popular attraction among all teams in any sport of any country that participated in the summer Olympics in Barcelona. Knowing how popular the squad really was, Electronic Arts (EA) made the video game Team USA Basketball and released it on the Sega Genesis which was already a popular console for sports video games. EA came up with this eye-catching 2-page print ad that strongly emphasized the Dream Team, international basketball gaming, and the company’s tested design on 2D basketball video games. In retrospect, this print ad is still amusing and exciting to look at.
7. Jungle Hunt Atari 2600 and Atari 5200 print ad
Do you fine the parallel artworks amusing or disturbing?
Following the huge success of Jungle Hunt (previously titled as Jungle King), Atari saw potential Dollar signs and made a deal with Taito to publish ports under their own brand for the Atari 2600, Atari 5200 and 8-bit computers. As with the Atari console ads of Pitfall II: Lost Caverns and Phoenix, Atari came up with a print ad that featured two parallel artworks that look similar with each other as they promoted Jungle Hunt for Atari 2600 and Atari 5200. To their credit, the artworks used were detailed and eye-catching, and the descriptive line of words displayed carried a possible reference to 1975’s Jaws.
8. GameShark print ad
A James Bond-inspired way of promoting GameShark.
Remember GameShark? For the newcomers reading this, GameShark is the brand of a line of products released on different video game consoles and personal computers (Windows specifically) that gamers use to cheat in video games. GameShark was popular at a time when not too many people had access to the Internet nor did gamers had the means to search for cheats online, and codes were needed to enable cheating. GameShark became so popular, more ambitious and stylish print ads were realized such as this James Bond-inspired 2-page ad. On face value, this ad looked like it was a promoting a particular game but ultimately it was about promoting GameShark with style, cool and some sexiness.
Author Carlo Carrasco 