mobile gaming – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 39 (RPG Special)

February 2, 2026January 29, 2026carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s, particularly on role-playing games (RPGs) from the East and the West. This is the RPG Special!

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Phantasie North American and Japanese Print Ads

Released by Strategic Simulations in the mid-1980s, Phantasie was a fantasy role-playing game that became a huge commercial success paving the way for not only ports on other computer systems of the time but also sequels later. The ad they came up with for the North American market had strong fantasy vibes and the screenshots gave readers the impression that it looked playable or user friendly. For the Japanese market, Phantasie was ported to the MSX system and they came up with an ad using radically different art work that had a horror vibe.

2. Phantasy Star Japanese Print Ad

*Phantasy Star in the Japanese print ad sharing the spotlight with After Burner.*

In the 1980s, role-playing games started gaining popularity with Japanese console gamers and there were game developers who were inspired by established RPGs from the West. Enix released two Dragon Quest games and each of them sold a lot of copies on Nintendo’s Family Computer (Famicom). At the time, Sega already had the Master System (called the SG-1000 and its variants with revisions) in the console market and they were way behind Nintendo on hardware sales. Knowing there is a market for console RPGs, Sega went on to make their exclusive RPG Phantasy Star. In 1987, a print ad was released showing Phantasy Star sharing the spotlight with Sega’s blockbuster game After Burner in the background. While the ad felt a bit disorienting to see, the game achieved much-needed success for Sega which in turn brought the game to the Master System in America in 1988. The game sold more and eventually led to sequels in the years that followed.

3. Ultima III Japanese Print Ad

*Remember the old days when anime or comic book-style artwork was used to promote games in the Japanese print media?*

Released in Japan under the title Ultima: Kyoufu no Exodus, Ultima III: Exodus was a breakthrough for the series as the Famicom version marked the first console release for Japanese gamers (note: the game was also offered for MSX and other computer systems in the country). The anime-style artwork used for the print ad is the same virtually the same with the front cover of Famicom version. Very notably, the art on the covers of the PC-88 and PC-98 versions were different.

4. Lunar: The Silver Star Japanese Print Ad

*Game Arts’ Lunar: The Silver Star as advertized in Japanese magazines.*

By the 1990s, console RPGs were very popular as franchises like Dragon Quest and Final Fantasy each released sequels that sold a lot of copies. The company Game Arts decided to make a role-playing game which can tell stories better using animation with voiceovers and music while being very playable and enjoyable. They came up with Lunar: The Silver Star and released it on the Mega-CD add-on (connected with the Mega Drive console of Sega) in 1992. As such, it was not surprising to see the print ad having anime-style artwork as the game itself had several minutes of anime cutscenes complete with audio. As most Japanese role-playing games (JRPGs) did not have playable anime cutscenes for storytelling, Lunar: The Silver Star really stood out. Sometime later, the small American company Working Designs would handle the game’s English version and start a healthy business relationship with Game Arts.

5. Dungeons & Dragons: Warriors of the Eternal Sun North American Print Ad

*A print ad that strongly appealed to both Sega Genesis gamers as well as fans of Dungeons & Dragons.*

By the year 1992, the fantasy games franchise Dungeons & Dragons was wildly popular as players around the world kept enjoying the tabletop RPG modules (using dice, pen paper) as well as many computer and video games already available. Sega acquired a D&D license and eventually released Dungeons & Dragons: Warriors of the Eternal Sun exclusively on their Genesis console in 1992. To promote it, Sega produced a 2-page print ad that had one half showing the game’s box placed with jewelry while using the other half to show the screenshots, descriptive text and other details. The way it was presented, the print ad was cleverly structured to attract the attention of Sega Genesis gamers as well as Dungeons & Dragons fans. The game ended up as the first and only official D&D product for the console.

6. Shadow Sorcerer North American Print Ad

*This is one of many Dungeons & Dragons computer games released. The use of painted art for marketing was done many times.*

In the history of the Dungeons & Dragons franchise and electronic gaming, it was on computers where the more ambitious and more intricate licensed games were played by many fans. In 1991, the Advanced Dungeons & Dragons (AD&D) electronic game Shadow Sorcerer was released on MS-DOS PC, Amiga and the Atari ST. The painted artwork used on the print ad was virtually the same as that on the box covers of the MS-DOS and Amiga versions. I can only guess that the ad markers must have paid a lot of money on the painted art and decided to use it for both marketing and packaging since it looked so detailed.

7. Estopolis Denki Japanese Print Ad

*The 2-page Japanese print ad of Estopolis Denki.*

In 1993, a brand-new Japanese developer called Neverland was established and its first project was the fantasy role-playing game Estopolis Denki for the Super Family Computer (Super Famicom). That same year, publisher Taito released the game and they promoted it with a 2-page print ad that featured a whimsical looking hand-drawn art work on one half and utilized the other half with details, screenshots and part of the art that was used on the game’s Super Famicom box cover. While Japanese game sales are not available, it seems Estopolis Denki sold enough to convince the publisher to release the game in North America as Lufia & The Fortress of Doom.

8. Lufia & The Fortress of Doom North American Print Ad

*If you were able to play Lufia & The Fortress of Doom on the SNES, were you able to see this ad in a comic book or in a magazine?*

Upon release in America in late 1993, Taito scored gold as Lufia & The Fortress of Doom on the Super Nintendo Entertainment System (SNES or Super NES) became a critical and commercial success. In fact, it literally gained steam during the early months of availability and ended up as the top-selling SNES game in America for the month of February of 1994. Take note that at this particular point of time, RPGs on game consoles in America were not yet in high demand as gamers’ tastes were different. When it comes to the marketing, Taito came up with a single-page print ad showing fantasy artwork, the game’s box cover and the published quotes from game critics who gave the game positive reviews. This is smart marketing on the part of Taito.

9. Record of Lodoss War Japanese Print Ad

*The Japanese print ad of Record of Lodoss War for Super Famicom.*

Have you ever heard of the Record of Lodoss War fantasy franchise? That one started as a series of fantasy novels by Ryo Mizuno who previously worked on an RPG project. Record of Lodoss War was eventually adapted into comics, anime and video games. One of those games was released on the Super Famicom in December 1995 published by Kadokawa Shoten which in turn made the one-page print ad for the Japanese market. Using established art from the anime OVA (original video animation) series was a strategic move by the publisher as millions of Japanese people viewed it. Unsurprisingly, the art on the ad is almost the same as the one displayed on the game box cover.

10. Fallout North American Print Ad

*A gritty looking print ad of the original Fallout PC game.*

In my gaming life, I played Fallout 3, Fallout 4 and Fallout: New Vegas on Xbox consoles. When the first-ever Fallout game was released in 1997, I did not notice it as I was more into console gaming than PC gaming. The above print ad appeared is several PC gaming magazines and it clearly shows what it offered which gamers eventually ended up enjoying a lot. The mechanical helmet – protection for the user during battles and from radiation in the nuclear wasteland – on the left side of the ad became a key symbol of the Fallout franchise as further games also featured mechanical helmets. Fallout was highly acclaimed for featuring open-ended gameplay and its immersive post-apocalyptic setting. It sold enough copies to convince publisher Interplay to proceed with a sequel and the rest was history.

11. Xenogears Japanese and North American Print Ad

*This North American print ad of Xenogears clearly showed the main character, a robot, the sci-fi setting and the visual style of the game.*

Xenogears was a sci-fi JRPG I played on the PlayStation in 1998 but I was unable to finish it. Before it was released in America, there was speculation that Squaresoft would not be able to produce an English version for international release due to its religious content. The game was highly challenging to translate into English due to religious themes and psychological elements. Regardless, the game achieved successes commercially and critically in both Japan and America. Xenogears has since been considered by many as a classic JRPG and to play it today is pretty challenging as an existing PlayStation One, PlayStation 3 or PlayStation Vita is required as well as the physical PlayStation disc itself (note: digital copy of Xenogears for PS Vita). Square Enix – which previously remastered Chrono Cross and several Final Fantasy games for modern gaming platforms – has yet to remaster Xenogears for those with modern game consoles, mobile devices and the PC.

12. Final Fantasy Anthology Print Ad

*I remember seeing this 2-page print ad in many gaming magazines I read.*

By the year 1999, Squaresoft established itself as the best role-playing game company as they achieved critical and commercial success with Final Fantasy VII in 1997, Brave Fencer Musashi, Parasite Eve and Xenogears in 1998. For 1999, Squaresoft decided to bring ports Final Fantasy V and Final Fantasy VI – both games were released in cartridge format on Super Famicom/Super NES some years prior – to their fans who owned PlayStation consoles by releasing the collection called Final Fantasy Anthology. For the North American market, Squaresoft aggressively promoted the 2-game collection with the above 2-page print ad on several video game publications. One half featured exquisite artwork by Yoshitaka Amano and the other half showed the screenshots, descriptions and details. Clearly the ad was made with Final Fantasy fans in mind and it was also clever with the use of nostalgia.

13. Final Fantasy VII North American Print Ad

While it did not show any of the characters, this 2-page print ad of Final Fantasy VII appeared in many gaming magazines and ultimately made the public aware of the game which went on to sell millions.

There is no denying that Final Fantasy VII is the most defining Japanese RPG of the 1990s. Given its huge pre-release promotions, the critical acclaim and the tremendous sales achieved in North America and Europe, the game arguably made the JRPG sub-genre more popular among gamers and game publishers while also making the original PlayStation console the must-have machine for video gaming. The above print ad is one of several released through print media and even though it did not show any characters, the image of a futuristic looking city caught the attention of not just gamers but also others who loved entertainment.

+++++

Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast

February 2, 2024February 2, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

Today I am launching a brand-new series of articles titled Retro Gaming Ads Blast (RGAB) which will explore the many print ads and promotions of video games, computer games, arcade games and handheld games that were published through the decades.

For the newcomers reading this, print ads of games were widely popular and heavily relied on by gamers/players long before smartphones, social media, the worldwide web and online videos even started. Back in the old days, print media was the most common method for companies to market their games while also helping hardware (machines which played the games) reach potential buyers. Such ads appeared in magazines, comic books and newspapers. Not only that, there were several print ads of games that were made to look creative, compelling and even intriguing.

With those details laid down, here is the first batch of retro gaming print ads for you to see and enjoy…

1. Parker Brothers’ Spider-Man-led print ad

Remember Parker Brothers? That was a company that started way back in 1883 founded with a strong focus on the enjoyment of games in the form of board games, cards and toys. In the late 1970s, Parker Brothers started making electronic versions of their popular board games and engaged in the video game development and publishing. They also went on to make home ports of popular arcade games in the early 1980 for several gaming platforms.

Parker Brothers was very active with making games for the Atari 2600 console which became the dominant machine for home gaming in North America in 1982. In the above print ad, their marketing heavily emphasize the Spider-Man video game for Atari 2600 and added two others games they also published – Tutankham and Amidar – which was a clever move to market multiple games. The ad’s focus on Spider-Man was amusing and even without showing a single screenshot of the game, it was enough to entice people to watch out for it. Be aware that the Spider-Man game’s development was done by Laura Nikolich who was hired by Parker Brothers at a job fair. Nikolich had full creative control on making the game and had no contact whatsoever with Marvel Comics.

2. Advanced Dungeons & Dragons: Cloudy Mountain print ad

*An ad like this was strong enough to motivate gamers’ imagination and interest.*

Back in 1982, Advanced Dungeons & Dragons: Cloudy Mountain was released on the Intellivision game console and I was fortunate enough to watch my next-door neighbor play it repeatedly. The above print ad – which simply referred to the game as Advanced Dungeons & Dragons – only had a few words which directly pointed to the main objective of the game…the golden crown. While only one screenshot of the game was displayed, the advertisers heavily relied on hand-drawn, comic book-style fantasy art work to sell the game.

For those who were born long after the 1980s, let me share with you that ads like these were really impressive for their time. It was common for advertisers to use art works (even though they may not accurately reflect the gameplay or game design) and post at least one screenshot to catch the viewer’s attention with the hope that it would even encourage him/her to anticipate the game. It should be noted that ads like these were strong enough to make gamers’ imagination or curiosity grow stronger.

3. Konami’s collective military video games advertising

*Print ad of four games for IBM, Amiga and Commodore.*

*Print ad of Jackal and Contra for the NES.*

Konami, the Japanese company that has long been known for Metal Gear, Suikoden and the controversial sacking of famous game designer Hideo Kojima, was aggressive in the gaming business in the 1980s and arguably the aggressiveness was reflected in their publishing of several games that emphasized militarism during the late stages of the Cold War. In short, they made the military look cool and their activities fun to do in digital form.

While Konami has always been identified with console gaming, they actually released Rush’n Attack, Contra, Jackal and Boot Camp on IBM, Amiga and Commodore computers (as seen in the first print ad above) which were popular in the 1980s. The said ad also have a very amusing visual concept emphasizing the excitement and fun of military action games coming to gamers at home for their computers.

The 2^nd print ad above – Jackal and Contra for the Nintendo Entertainment System (NES) – was very intriguing to see. It was very clear back in the 1980s that the NES always had a wholesome audience (note: a lot of buyers were parents who wanted to entertain their kids at home) and that includes a lot of very young players. To see the collective ad of Jackal and Contra (for the NES platform) having battle-hardened men in military gear holding guns was openly aggressive to perceive and instantly reminded people about the Cold War (and the menace of Communists, socialists, Marxists and terrorists) and the cultural impact of the mega blockbuster film Rambo: First Blood Part II. This is the kind of ad that would drive today’s woke-minded people crazy and even cause them to panic and pretend to be victims of militarism and patriotism. If you look at the ad closely, you will realize there is simply no room for the garbage of political correctness and wokeness.

Lastly, I myself had played Contra and Jackal with my friends on the Nintendo Family Computer (the Japanese counterpart of the NES) and both military games were a lot of fun to play from start to finish!

4. Batman Returns SNES game ad

*This print ad appeared in some comic books I read in the early 1990s.*

Way back in 1992, Batman Returns (the sequel to the mega blockbuster Batman movie of 1989) was released in cinemas with intense marketing and merchandising reflecting Warner Bros. intention to replicate the commercial success they had in 1989. Along the way, there were several video game adaptations of Batman Returns that were released on different platforms. Among those many video games was the Super Nintendo Entertainment System (SNES) game of Batman Returns which was developed and published by Konami in 1993 the form of a side-scrolling beat-them-up game.

The above ad was visually appealing with hand-drawn, comic book-style art dominating the spaces while leaving room for some screenshots and a written description of the game. Having seen this ad on multiple comic books I read back then, I can say that the ad was entertaining to see and was effective in making me interested in the game. I played Batman Returns on the SNES but never got to finish it. Oh yes, the game’s audio were really good and there were also digitized images from the movie for the in-game narrative.

5. Flashy Sonic the Hedgehog Japanese print ad

*A dazzling approach by Sega on selling Sonic the Hedgehog.*

1991 will always be remembered as the year of Sonic who eventually became not only Sega’s most defining mascot but also a video game industry icon. That same year, Sega released Sonic the Hedgehog on the Sega Genesis (referred to as Sega Megadrive in other parts of the world) console and it became a massive success with consumers and the game critics.

In the above Japanese print ad, a very captivating display of light and energy rays dominated the space leaving a minority share left for Sega’s console, screenshots and even a UFO Catcher arcade machine picture. While I could not understand the Japanese text, it seems to me that the flashy visual concept of the ad reflected Sega’s high ambitions with Sonic. How many gamers in Japan bought a copy of Sonic the Hedgehog because of this ad remains undetermined.

6. Japanese Super Star Wars print ad

*A long time ago in a galaxy far, far away…*

Before Nintendo released its 16-bit game console (referred to as Super Nintendo Entertainment System in America, and Super Famicom in Japan), there were lots of Star Wars video games released on varied platforms and the arcade.

With Nintendo’s 16-bit gaming platform realized, lots of game designers and business partners saw opportunities to make new games with gameplay concepts and designs using the technological advantages of the time. For LucasArts and its partners, taking Star Wars gaming into the next level was inevitable and they made it all come true in 1992’s Super Star Wars video game.

Published in Japan by JVC Musical Industries for the Super Famicom, Super Star Wars was a major leap forward in game design, visuals, sound and enjoyment. Apart from the 2D side-scrolling run-and-gun gameplay, gamers were deeply immersed into Star Wars’ universe with the Mode 7 landspeeder and X-Wing fighter sequences, as well as the first-person trench run sequence.

The Japanese print ad above cleverly presented screenshots from the game while using official imagery from the Star Wars movie poster of 1977 (look at how young Harrison Ford, Mark Hammill and the late Carrie Fisher were back then). The ad is a fine example of combining the greatness of the classic George Lucas-directed film with the highly enjoyable design of Super Star Wars. Lastly, these should remind you that there was a time when Star Wars was not yet tainted by wokeness and the garbage values of the Satanic Leftists (read: woke Disney).

+++++

Xbox-Activision-Blizzard-King is now a reality

October 19, 2023October 18, 2023carlocarrasco

Ever since it was first announced, the stakeholders behind the Xbox-Activision-Blizzard-King deal worth almost $70 billion went through lots of hurdles that include opposition by Sony’s PlayStation division, a trial with America’s Federal Trade Commission (FTC) and a rejection by the United Kingdom’s regulator Competition and Markets Authority (CMA).

The obstacles are over as the Xbox-Activision-Blizzard-King deal recently closed and already the Activision side of the business has officially started integrating into Microsoft. This deal is many times larger than the Xbox-Bethesda acquisition of a few years ago. Watch the related video by Team Xbox below…

Xbox chief Phil Spencer issued a statement related to the newly closed deal. To put things in perspective, posted below is an excerpt from his statement published through Xbox.com. Some parts in boldface…

We love gaming. We play games, create games, and know first-hand how much gaming means to all of us as individuals and collectively, as a community. And today, we officially welcome Activision Blizzard and their teams to Xbox. They are the publishers of some of the most played and most beloved franchises in gaming history across console, PC and mobile. From Pitfall to Call of Duty, World of Warcraft to Overwatch, Candy Crush Saga to Farm Heroes Saga, their studios have pushed the boundaries of gaming for players around the world.

I’ve long admired the work of Activision, Blizzard, and King, and the impact they’ve had on gaming, entertainment, and pop culture. Whether it was late nights spent playing the Diablo IV campaign with friends from start to finish, gathering the entire family in the rec room for our weekly Guitar Hero night, or going on an epic streak in Candy Crush, some of my most memorable gaming moments came from experiences their studios have created. It is incredible to welcome such legendary teams to Xbox.

As one team, we’ll learn, innovate, and continue to deliver on our promise to bring the joy and community of gaming to more people. We’ll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone. We are intentional about inclusion in everything we do at Xbox – from our team to the products we make and the stories we tell, to the way our players interact and engage as a wider gaming community.

Together, we’ll create new worlds and stories, bring your favorite games to more places so more players can join in, and we’ll engage with and delight players in new, innovative ways in the places they love to play including mobile, cloud streaming and more.

Players have always been at the center of everything we do. And as we grow, we’ll continue to keep players at the heart of it all. We’ll continue to listen to your feedback, build a community where you can be yourself, where developers can do their best work, and continue to make really fun games. As promised, we will also continue to make more games available in more places – and that begins now by enabling cloud streaming providers and players to stream Activision Blizzard games in the European Economic Area, a commitment made to the European Commission. Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms. We’ll share more about when you can expect to play in the coming months. We know you’re excited – and we are too.

For the millions of fans who love Activision, Blizzard, and King games, we want you to know that today is a good day to play. You are the heart and soul of these franchises, and we are honored to have you as part of our community. Whether you play on Xbox, PlayStation, Nintendo, PC or mobile, you are welcome here – and will remain welcome, even if Xbox isn’t where you play your favorite franchise. Because when everyone plays, we all win.

For their part, Activision Blizzard issued its own statement related to the biggest deal in video gaming with Microsoft. They are looking forward to the future of gaming with Team Xbox. Posted below is an excerpt from their statement with some parts in boldface…

It’s a big day for us at Activision Blizzard. For more than four decades, our players have inspired us to push the boundaries of imagination with iconic universes including Call of Duty, Candy Crush Saga, Crash Bandicoot, Diablo, Overwatch, and Warcraft.

Today we begin a new chapter as we officially become a part of the Microsoft family, uniting with the amazing Xbox team and co-creating the future of gaming together.

In our earliest days we were a modest collective of designers who raided rivers, commanded choppers, and avoided pitfalls. Now as part of Xbox, we will continue our mission to deliver the world’s most epic interactive entertainment experiences to more people, more platforms, and across more worlds than ever before.

All of our history and success leading to this moment is because of you, our incredible gaming community.

Unsurprisingly, the approved Xbox-Activision-Blizzard-King deal made tremendous waves through social media and through YouTube. Watch and learn from the videos below starting with an interview with Activision Blizzard’s Bobby Kotick (note: pay close attention to his words)…

The Xbox-Activision-Blizzard-King deal is not just another multi-billion Dollar business breakthrough…it is a tremendous boost for the credibility of Xbox as a video gaming, PC gaming, cloud gaming and mobile gaming entity.

Not only will Team Xbox have access and control of Activision Blizzard’s multiple game franchises and properties, they will also inherit the many talents and game makers of ABK (Activision-Blizzard-King), inherit the proprietary technologies for making the games, and most notably inherit and do business with the hundreds of millions of Activision Blizzard King customers worldwide!

While it is made clear that Microsoft-controlled ABK will still release games on multiple platforms, the new owners can make the new and upcoming games Xbox-exclusive (meaning released only on Xbox Series X, Xbox Series S, Windows PC plus cloud and mobile devices which collectively are more numerous than Nintendo and PlayStation consoles). For insights about potential Xbox-exclusive Activision Blizzard games, watch Colteastwood’s video below…

More on exclusivity that include games, DLC releases and other matters, it is clear that the pre-existing contracts between PlayStation and Activision will never be renewed (read: PlayStation is no longer the home of Call of Duty). PlayStation, whose leader Jim Ryan has been so arrogant and dishonest when opposing the Xbox-Activision-Blizzard-King deal, will have a lot to worry about on the gaming subscription side of business once Activision Blizzard games get added into the Xbox Game Pass (XGP) service some time in 2024. As much as Team Xbox and Microsoft are benefiting from this mega deal, gamers across different platforms will eventually benefit as well in various ways. Expect new customer-oriented choices to be made through the games under Xbox’s banner.

As of this writing, Xbox fans are rejoicing over the closed Xbox-Activision-Blizzard-King deal while PlayStation fanboys cannot help but agonize with anger and jealousy. All you have to do to see the PS fanboys’ anguish is search for them on social media over their collective negative reactions. The “Xbox has no games” zealots are looking and feeling bad nowadays. Indeed, things are working in Team Xbox’s favor and I personally cannot wait to see the benefits of the ABK deal get realized in my gaming experience. Also there is nothing like seeing ABK’s established franchises like Call of Duty, StarCraft, Warcraft and many others listed with Xbox’s own franchises such as Halo, Forza Motorsport, The Elder Scrolls, Starfield, Fallout and others.

Personally, I look forward to playing Call of Duty, Crash Bandicoot (a game property that started on PlayStation) other Activision titles on my Xbox Series X console through my Xbox Game Pass subscription in the near future.

+++++

Microsoft’s acquisition of Activision Blizzard shakes gaming industry!

January 21, 2022January 20, 2022carlocarrasco

It has been a few days since the industry shaking announcement was made – Microsoft will acquire gaming giant Activision Blizzard for almost $69 billion and that means major additions (games, intellectual properties, game development talents, technologies and more) coming to Team Xbox for gamers to enjoy within the Xbox ecosystem.

This is easily the most unbelievable and most intriguing video game business development since the Xbox-Bethesda deal (deal completed in 2021). Unbelievable because nobody (other than the Microsoft and Activision Blizzard executives) saw this deal would happen at all even though Team Xbox made clear it would push on with acquisitions. Intriguing because Activision Blizzard itself has been controversial in very negative ways (for references, click here, here and here) which brings major challenges for Team Xbox to solve once the acquisition has been completed.

To begin with, let’s take a look at the reactions and analysis of Xbox YouTubers and gaming media in the videos below…

And now, for even greater perspective, posted below is an excerpt from the official Xbox-Activision-Blizzard announcement on Xbox.com written by none other than Phil Spencer himself and he now has a new work title…CEO of Microsoft Gaming. Now pay close attention to the details below. Some parts in boldface…

As a team, we are on a mission to extend the joy and community of gaming to everyone on the planet. We all know that gaming is the most vibrant and dynamic form of entertainment worldwide and we’ve experienced the power of social connection and friendship that gaming makes possible.

As we pursue that mission, it is incredibly exciting to announce that Microsoft has agreed to acquire Activision Blizzard.

Over many decades, the studios and teams that make up Activision Blizzard have earned vast wellsprings of joy and respect from billions of people all over the world. We are incredibly excited to have the chance to work with the amazing, talented, dedicated people across Activision Publishing, Blizzard Entertainment, Beenox, Demonware, Digital Legends, High Moon Studios, Infinity Ward, King, Major League Gaming, Radical Entertainment, Raven Software, Sledgehammer Games, Toys for Bob, Treyarch and every team across Activision Blizzard.

Until this transaction closes, Activision Blizzard and Microsoft Gaming will continue to operate independently. Once the deal is complete, the Activision Blizzard business will report to me as CEO, Microsoft Gaming.

Upon close, we will offer as many Activision Blizzard games as we can within Xbox Game Pass and PC Game Pass, both new titles and games from Activision Blizzard’s incredible catalog. We also announced today that Game Pass now has more than 25 million subscribers. As always, we look forward to continuing to add more value and more great games to Game Pass.

The fantastic franchises across Activision Blizzard will also accelerate our plans for Cloud Gaming, allowing more people in more places around the world to participate in the Xbox community using phones, tablets, laptops and other devices you already own. Activision Blizzard games are enjoyed on a variety of platforms and we plan to continue to support those communities moving forward.

As a company, Microsoft is committed to our journey for inclusion in every aspect of gaming, among both employees and players. We deeply value individual studio cultures. We also believe that creative success and autonomy go hand-in-hand with treating every person with dignity and respect. We hold all teams, and all leaders, to this commitment. We’re looking forward to extending our culture of proactive inclusion to the great teams across Activision Blizzard.

Around the world, there is no more exciting venue for fun and connection than video games.

Wow! That was once massive and strategically worded announcement there by Microsoft Gaming CEO Phil Spencer! Not only does this great development prove that Microsoft continues to go all-in on gaming through Team Xbox, it also shows partially what the long-term video gaming business will be for them, Activision Blizzard’s teams and the consumers who collectively own game consoles, desktops, laptops, smartphones and other devices with access to the Xbox network and ecosystem. The acquisition, once approved, will help Team Xbox gain a strong presence in the lucrative mobile gaming industry.

Very clearly, the business of video games is no longer limited to game consoles, software and online gaming networks which is something that Japan-based Sony and Nintendo should realize. The console-only approach of business is itself a hindrance on reaching out to billions of people who play games, as well as an obstacle to achieve massive business growth not for the short term but for the long term.

The most recent games of Activision Blizzard franchises like Call of Duty, Starcraft, Warcraft, Crash Bandicoot and Spyro have been released on game consoles and Windows PC. There is also the mobile gaming titan Call of Duty: Mobile under Activision. These facts proves that the acquisition by Microsoft makes business and technical sense.

When it comes to Xbox gaming, I believe that in due time, future installments of established Activision Blizzard game franchises as well as brand new intellectual properties will become Xbox-exclusive after the completion of the acquisition and as long as Activision Blizzard has no signed agreements with PlayStation or Nintendo related to console exclusivity of games. What is the basis for this? Take a look back at what Phil Spencer said before…

“We have games that exist on other platforms, and we’re going to support those games on the platforms they’re on. There are communities of players. We love those communities and will continue to invest in them. And even in the future, there might be things that have either contractual things, or legacy on different platforms, that we’ll go do. But if you’re an Xbox customer, the thing I want you to know is this is about delivering great exclusive games for you that ship on platforms where Game Pass exists, and that’s our goal, that’s why we are doing this,”

Going back to Spencer’s Xbox-Activision-Blizzard announcement, he specifically confirmed that Xbox Game Pass (XGP) subscribers has reached 25 million already, and things will only get exciting as more Activision Blizzard games will be added into the service! Expect lots of Call of Duty games, Crash Bandicoot games, Tony Hawk games and more! Xbox Game Pass will become even more varied with its game selection from the Xbox game studios and that means the subscription service will become even more attractive, even essential, to gamers who want great value for their money.

Apart from Activision Blizzard’s games and intellectual properties, Microsoft will also inherit the many employees working under AB’s game studios as well as their proprietary technologies (game engines, rendering software and the like) and have them integrated into Xbox Game Studios.

*Easily the biggest video game development of 2022!*

Right now, there is still a long road ahead for the Xbox-Activision-Blizzard deal to endure first heading towards competition. Don’t forget that the deal is still subject for review by the regulators. The people who hate Xbox and even Activision Blizzard out there can always rant a lot, complain a lot and spew lots of nonsense but nothing changes the fact that the Xbox-Activision-Blizzard deal does not really constitute a monopoly in the video game industry. The said industry is much bigger than most people know and there are several other game publishers out there whose combined market values heavily outweigh Microsoft, Activision Blizzard and even Bethesda combined. As for the internal side of things, I believe that Microsoft has what it takes to end the negativity within Activision Blizzard, solve the related problems and straighten things out. It will take a few years but I believe improvements will happen. By then, more entertainment content will flood the Xbox ecosystem as well as Xbox Game Pass!

Truly now is a great time to be part of the Xbox ecosystem as more great games will be coming in! Personally, I am looking forward to play Activision Blizzard’s games on my Xbox Series X through Xbox Game Pass!

+++++

Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/

	Instapundit »… on Trump’s America Urges Allies T…
	The H.A.R.D. Corps (… on A Look Back At The H.A.R.D. Co…
	Instapundit »… on A Lot More American Fruits And…
	Instapundit »… on Varied And Impactful Changes R…
	Instapundit »… on Japan And Italy Agree On Strat…

Share this:

Share this:

Share this:

Share this: