Tag: magazines

Retro Gaming Ads Blast – Part 24

Retro Gaming Ads Blast – Part 24

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Jangou Lady arcade flyer

If you were to play Mahjong digitally, does sex appeal motivate you to do so?

Are you fond of playing the tile-based game Mahjong? Believe it or not, there were indeed ways to play Mahjong in digital form inside the arcade or in gambling joints in Japan. The game Jangou Lady allows users to play rounds of Mahjong but with a notable additive – the digital art of women which serves as an attraction. In the sex appeal is clearly evident on this arcade flyer from the 1980s.

2. Star Wars: Return of the Jedi arcade flyer

Really nice art based on the movie.

Way back in 1983, Return of the Jedi delighted moviegoers in the cinemas throughout America. Behind the scenes, video game giant Atari acquired the movie license to make the 1984 arcade game Star Wars: Return of the Jedi. The arcade flyer’s front featured a highly detailed hand-drawn art of Darth Vader, the Death Star, Luke Skywalker and Storm Troopers on hover bikes, and the Millennium Falcon which reflect the selected elements of the movie that were turned into playable sections. The image of the arcade machine was understandably inserted as it came with an unusual controller. This flyer is still captivating to look at.  

3. Over Drive arcade flyer

This arcade flyer is a reminder that Konami was notable for hiring pretty and sexy women for their print ads.

In 1990, Konami produced a racing game for the arcades with a unique style of presentation. That game was Over Drive and it stood out among the many racing games in the arcade mainly because of its first-person view (with a digital version of the steering wheel and driver’s hands at the bottom of the screen) and unique approach on sprite-scaling. To promote the game, Konami hired sexy models for photography for use in both the arcade flyer and the exterior images on the machine. Having sexy models posing with a winning driver added to the motorsport racing vibe needed to promote the game.

4. American Gladiators for NES print ad

I saw American Gladiators on TV but never played this game.

American Gladiators was a syndicated TV show that featured a variety of games in which amateur athletes compete with the established gladiators to succeed and become the next American Gladiator. Due to its success, it was not surprising that video game adaptations of the show were realized just a few years after its debut. In 1991, GameTek released the American Gladiators game on the Nintendo Entertainment System (NES) and promoted it with this print ad that showcased their established gladiators of the time. This ad’s design was made to catch the attention of the fans.

5. Arch Rivals for NES print ad

I remember seeing a lot of people crowding in front of an Arch Rivals machine in the local arcade long ago.

Years before NBA Jam, there was Arch Rivals. Arch Rivals was a full court basketball video game in which players are allowed to punch players from the opposition in order to steal the ball and score. Over a year after the game’s 1989 arcade debut, the NES version was released and the publisher came up with a print ad showcasing a hilarious and cartoony artwork (the same art used for the game’s box cover) which gave readers a clear idea of what to expect. The art used is timeless and it still is funny to see.

6. Sega Sports print ad

See any Sega Sports video game you like?

Back in the 1990s, Sega excelled with sports video games. They were so aggressive, they established their sub-brand Sega Sports and this particular print ad showed one page promoting assorted sports video games (basketball, golf, baseball, tennis, boxing and American football) for the Sega Genesis and the other page with an exaggerated image of a guy with the line “Relive your jock itch” posted. Historically, a lot of American players and owners of the Genesis are slightly older than those on NES and Super Nintendo Entertainment System (SNES) during the 1990s and the strong sports games approach is a key factor.  

7. Plumbers Don’t Wear Ties print ad

When I first saw this print ad, it did not interest me as the presentation is lousy.

The 3DO console is remembered for having a lot of games that used full-motion videos and photo slides regardless of what game designs came with them. Back in the 1990s, games designed as visual novels or dating simulations were still new in console gaming in the West. Following the PC version’s release, a 3DO port of Plumbers Don’t Wear Ties came out in 1994 and it received overwhelmingly negative reviews. The print ad here promoted the game as “an interactive romantic comedy” and fake quotes were displayed to fool ignorant readers that the game was entertaining. The print ad’s visual design had a mess of poorly implemented images. Ironically, this ad accidentally gave readers the idea that it was a slideshow game.

8. Dragon: The Bruce Lee Story and Demolition Man games print ad

If you saw the movies, did you play their respective video game adaptations?

The 1990s is remembered for the many movie-based video games that got released. Back in those days, a lot of Hollywood movie productions had video game adaptations as part of the business process and this is evident with the Dragon: The Bruce Lee Story and Demolition Man games released by Acclaim. For this particular print ad, the marketing team came up with a single-page ad to promote the two games with heavy emphasis on movie imagery leaving little room left for screenshots and other details. The way I look at this old print ad, it seems that Acclaim was aiming for not just movie fans but also gamers who like 2D fighting games and 2D action-adventure games.

9. Army Men: Sarge’s Heroes print ad

This print ad by 3DO is still funny to see.

In the late 1990s, The 3DO Company focused mainly on producing video games on multiple platforms and they had their own video game franchise based on the green plastic figures with a military theme. In 1999, they released Army Men: Sarge’s Heroes for PlayStation and Nintendo 64 (N64). To market the game, they had a hilarious visual concept of several solders freezing on an ice tray as a long green soldier marching on. This print ad always caught my attention while reading game magazines and it still is funny to stare at.

10. Sega Ages print ad

I can only speculate that Sega accepted Working Design’s financial offer for the publishing rights in North America.

Sega Ages is a series of ports and remakes of Sega’s own games (arcade and console) bundled together as compilations released on the modern consoles of the time. While Sega itself published Sega Ages on their Saturn console and Europe, the North American compilation was published by Working Designs under their separate brand Spaz which this particular print ad showed. While the classic Sega games of After Burner II, OutRun and Space Harrier often caught my attention, this ad made me wonder why did not Sega publish this compilation on the Saturn in North America themselves. Looking at this ad now remains awkward.

11. Sega Saturn North American print ad

Did you ever own a Sega Saturn in 1995?

While a lot of gamers and retailers were caught off-guard by Sega’s surprise early launch of the Saturn console in America, they still went ahead aggressively marketing the machine knowing they have a few months’ head start before the American launch of PlayStation. This print ad was designed to intrigue readers showing a bald lady whose head was made to look like the planet Saturn and next to her were images of Sega’s hottest games of the time – Virtua Fighter 2 and Virtua Cop. Sega relied strongly on imagery to promote their console with this print ad. It was somewhat weird yet eye-catching.

12. NBA Action ’95: Starring David Robinson print ad

David Robinson was the MVP of the NBA in 1995 but he failed to lead his team to the NBA championship back then. He would late win the NBA championship in the shortened 1999 season.

As mentioned early, Sega was aggressive the sports videos games and almost all of them were their own console exclusives. Their tradition of hiring professional athletes as endorsers continued during the age of the Genesis and Game Gear when they hired an NBA superstar as an endorser resulting in the Sega Sports basketball game titled as NBA Action ’95: Starring David Robinson. By the time the video game was released, Robinson was already the reigning Most Valuable Player (MVP) of the NBA. This print ad of Robinson in action still looks impressive but with a big catch – the superstar’s 1995 MVP achievement was arguably forgotten as he and his team (San Antonio Spurs) got eliminated by the Hakeem Olajuwon-led Houston Rockets in the Western Conference Finals. It did not help that Olajuwon outplayed Robinson a lot in that very playoff series. That is a sad reminder that also came with this Sega Sports print ad.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 23

Retro Gaming Ads Blast – Part 23

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Raiders of the Lost Ark game print ads

The print ad with strong Indiana Jones imagery.
The print ad with the movie theater exterior image and the small image of the Atari 2600 console.

Directed by Steven Spielberg, Raiders of the Lost Ark was one of the best adventure movies ever made as well as the start of the iconic character Indiana Jones. Given its huge commercial success, an official video game adaptation for the Atari 2600 was released in 1982 and game designer Howard Scott Warshaw even met with Spielberg during the game’s development.

To promote the game, Atari released two print ads – one ad had a movie theater exterior visual concept to emphasize they have the official video game adaptation based on the movie while the other ad showed the game’s official artwork and game box cover while emphasizing a savings offer. Atari really did what they could to sell a game while riding on the success of Raiders of the Lost Ark.

2. Phoenix print ad

Even without any screenshots, this print ad’s art still gives viewers a clear idea of what to expect.

Similar to what they did with Galaxian and Joust, Atari made this print ad promoting Phoenix which was a 2D sci-fi shooting game that was similar with Space Invaders in design. Colorized, hand-drawn artwork resembling the 2D sprites of the game was done to capture the attention of people. The art is so good, it made up for the lack screenshots of the game. 

3. Moon Patrol arcade flyer

Front of the Moon Patrol flyer.
The other side of the arcade flyer.

Moon Patrol was a 2D sci-fi side-scrolling adventure game first released in the arcades in 1982. To sell the game to arcade operators, publisher Williams created the North American arcade flyer that heavily used hand-drawn comic book-style artworks on both sides while using available space on the other side for the descriptive text, contact details and the image of an arcade machine. What is very clear is that no screenshots of the game were shown to stand out which explains why a lot of hand-drawn art was used. The picture of the machine showing a screen of Moon Patrol was the closest thing to see a screenshot on this flyer. Personally, I really like the style and quality of the hand-drawn artwork as it made the flyer look lively.

4. Paperboy arcade flyers

The arcade flyer showing the Paperboy machine and screenshots. The hand-drawn art is nice.
This one uses comedy showing a grown man riding a bike as a paper delivery “boy”.
I really like the stronger emphasis on the in-game graphics of Paperboy which dominates the space. What you see is what you get in the arcade.

The first time I ever played the classic Paperboy was in the arcade inside a Las Vegas hotel way back in 1989, and it sure was a challenging yet fun experience. Before its arcade debut in 1985, the developers took a lot of risks making the game which includes coming up with a bicycle handle bar for each machine to have. To promote the game, Atari made at least three arcade flyers that creatively emphasized what the game’s concept was about, how did it play, why does the machine have bicycle handlebars and why players can expect fun. Atari’s promotional efforts paid off as Paperboy became a huge hit in the arcades not only in America but also in Japan.

5. Frogger multi-platform print ad

This print ad is still amusing to look at.

After Frogger became a hit in the arcades, Parker Brothers secured the rights to port the game on Atari consoles, the Intellivision, TI-99/4A, vic-20, the Commodore computers and ColecoVision. To promote their Frogger ports, the single-page print ad was made showing a player in the foreground playing in front of screens that each showed what the game looked like on each platform. Parker Brothers found tremendous success selling 4 million copies of Atari 2600 version of Frogger at a time when there were only 13 million units of Atari 2600 in existence. By the year 2005, video game sales of Frogger reached 20 million worldwide across different platforms.

6. Predator 2 print ad

This is one very edgy print ad as used an official image from the movie.

If there is anything memorable about the 1990 film Predator 2, it is the fact that it had the story and the alien hunter itself within a metropolitan setting. That being said, the Sega Genesis Predator 2 video game had a suitable design of shooting and adventuring within the urban settings. This video game ad really captured the vibe of the movie (even showing the reddish human skull with spine on the Predator’s left hand) and clearly showed what gamers could expect. This old ad is still captivating to look at and its edgy approach is still intact.

7. Atari Jaguar print ad

Did you ever own an Atari Jaguar console?

When I was reading video game magazines back in the 1990s, I always found print ads of the Atari Jaguar intriguing to look at. I was very young when I first played the Atari 2600 and its games at home, and later played some Atari games in the arcade. To me, seeing Atari Jaguar print ads like this one gave me moments of nostalgia and it made me wonder if Atari knew what it was doing with their so-called 64-bit game console. They did what they could to promote their console and the games within this 2-page print ad.

8. Vs. print ad

This print ad easily reminds me of the 1990s.

By 1997, both the arcades and the video game console market were filled with lots of 2D and 3D polygonal fighting games. Japan was the hot spot of the production of 3D polygon fighting games and the developer Polygon Magic (based in Japan) made Fighters’ Impact which Taito released in Japanese arcades and the PlayStation. The said game was picked up by THQ for a late-1997 release on the PlayStation in America under the title Vs. I never played this game but I heard that the game’s development included gang-oriented characters designed by Marvel Comics artist Kurtis Fujita. This Vs. ad is a lively reminder about the hip-hop fashion that made its way into video games.

9. GoldStar/LG Electronics 3DO print ad

This is a very weird way to market a video game machine.

Back in the 1990s, the South Korean electronics company GoldStar (which was part of the umbrella of LG Electronics) had the license to produce 3DO game consoles with its own style. In some ways, the GoldStar 3DO console looked like a premium console on the outside. Unfortunately, the GoldStar 3DO print ad here had a very sloppy presentation as the ad makers used very weird art of a brain-with-eyes holding a 3DO controller leaving little space left to promote the console and games (without any screenshots). The text description was sloppily done. This is a bad example of promoting video game hardware and games.

10. Pandemonium 2 print ad

I saw this ad but never played the game.

Looking back at 1997, I find it strange that I never got to play Pandemonium 2 on the PlayStation even though I saw its print ad in magazines. I had a lot of fun playing Pandemonium! on the console in 1996 but somehow missed out on its sequel. Looking back at the Pandemonium 2 print ad, I was surprised with how the game developers redesigned the two playable protagonists, especially Nikki who was clearly made to look very sexy. The word “libido” (meaning sexual drive) was deliberately placed above Nikki. The ad also had a hypnotizing mix of colors which I believe was also deliberately done by the ad makers. I can only wonder how the game played.

11. Mission: Impossible print ad

A captivating ad.

In 1990, Ultra Games (a label of Konami) released the Mission: Impossible video game on the Nintendo Entertainment System (NES) in America. Developed by Konami, the game was an adaptation of the 1988 TV series and it had an ambitious design with regards to level design and gameplay. To promote the game, the ad makers came up with a visual design showing the game’s box (which had a nice painted art on the cover) on the foreground and several screenshots resembling TV monitors on the background. Even by today’s standards, this print ad still looks good and captivating even if you are not too familiar with Mission: Impossible on TV.  

12. The Lawnmower Man Sega CD and Genesis print ad

Are you fan of The Lawnmower Man movie?

Back in 1992, there was a lot of buzz generated by the movie The Lawnmower Man as it had a disturbing concept that involved virtual reality and, more notably, author Stephen King sued the filmmakers to remove his name from the title because the film differed so much from the source material. Of course, those developments did not stop the production of video game adaptations of the movie. This print ad promoting the Sega CD and Sega Genesis versions of the game heavily used the images of CyberJobe which were among the most memorable images from the film. Looking at the ad, the ad makers could have made the screenshots look a little larger to really sell the games.

13. Ground Zero: Texas print ad

The shotguns really made this ad eye-catching.

I never played the Sega CD video game Ground Zero: Texas but I knew that it was one of those games that heavily relied on video footage while giving players moments to interact. Back in 1993, there was an increase in the number of video games that carried lots of live action footage to drive the narrative and players were given options in order to progress. What is very notable about the game is not the game design but the very 2-page ad used to promote it. The image showing four people pointing their shotguns towards the viewer was easily the most captivating part of the ad. Even though there was vacant space in between, the screenshots of the game were displayed to be really small.

14. Alien vs. Predator for SNES and Game Boy print ad

This ad caught the attention of a lot of people back then.

Back in 1990, Dark Horse Comics launched the 4-issue mini-series of Aliens vs. Predator which turned out to be a very intriguing and engaging crossover comic book tale featuring two iconic sci-fi species of monsters. The success of the comic books led to the production of many video games which delighted both fans of Predator and Aliens. In 1993, Activision released Alien vs. Predator on the Super Nintendo Entertainment System (SNES) and the single-page print ad they came up with was engaging to look at. The SNES game box with the fine looking painted art was the main visual highlight leaving just enough space for the descriptive text, the Game Boy cover and two screenshots. Believe it or not, this video game was not related at all with the Alien vs. Predator arcade game and Atari Jaguar console game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 21

Retro Gaming Ads Blast – Part 21

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Galaxian for Atari print ad

A unique approach to the art done by the advertisers.

Developed by Namco, Galaxian was a 2D sci-fi shooter that debuted in arcades in 1979. It was so successful and widely acclaimed, it got ported to varied game consoles and home computers as the years passed by. For its release on the Atari 2600 and Atari 5200, this print ad was created to catch the attention of fans and gamers by utilizing artwork that resembled the look of 2D sprites from the game. That being said, no screenshots of Galaxian on the Atari consoles were shown because the artwork used looked detailed and were attention-grabbing already.

2. 1943: The Battle of Midway arcade flyer

This is a fine looking flyer.

In 1987, Capcom released in the arcades 1943: The Battle of Midway which was their follow-up to 1942. The arcade flyer itself was designed to strongly promote the game using a combination of screenshots, short-but-clear text descriptions and the great looking piece of artwork which really emphasized the World War II concept. Behind it all, this game was made by Japanese developers with the Western markets in mind and the irony is that the game has players control Americans fighting the Japanese fleet.

3. Top Gunner arcade conversion kit flyer

Show this nice looking image to the woke nut or modern day Communist near you. Watch and observe his or her reaction.

To make things clear, Top Gunner is actually the run-and-gun game Jackal and the alternative titles was mainly used in North American arcade distribution and also reflected Konami’s move of coming up with titles inspired by blockbuster movies of the time. To promote its 1986 arcade release in America as a conversion kit, the advertisers had three models playing soldiers on a military jeep to immerse gamers into the core concept of the game – moving armed military jeeps from one location to another while fighting bad guys. The approach used for the visual concept is indeed inspiring, especially during the Cold War. Top Gunner/Jackal became a hit in both arcades and consoles.

4. Joust for Atari print ad

While I played Joust on console, I don’t remember seeing this print ad before.

Made by Williams Electronics, Joust was one of those early 1980s arcade games that eventually made its way to the Atari 2600 console which was massively popular in North America. Strangely enough, the artistic approach Atari’s advertising came up with for the console version of Joust was similar with that of the ad of the Atari version of Galaxian (see item #1 above) in which artwork was used to resemble the 2D sprites of the game. Regardless, the images of this ad showed what a joust looked like – a martial game between two armed combatants going against each other while riding an animal.  

5. Kid Chameleon print ad

Can you relate with Kid Chameleon’s identity crisis?

During the early years of the Sega Genesis, Sega of America exerted efforts to make new games that were not only exclusive to their console but also stand out among the many 2D side-scrolling adventure games by coming up with a protagonist with a unique personality that could somehow resonate with young kids and teenagers.

Developed by their internal experts (Sega Technical Institute), the company released Kid Chameleon in 1992 and they came up with the above print ad that had detailed hand-drawn art of the lead character as well as a wordy text description which was a clear attempt to help young gamers (including teenagers) get connected with both the game and the protagonist. The advertisers even had space to spare to accommodate two screenshots of the game.

6. Terminator 2: Judgment Day (AKA T2: The Arcade Game) for Sega Genesis print ad

This print ad appeared on the many comic books I read long ago.

Back in the early 1990s, Terminator 2: Judgment Day was a massive success in the global box office and this resulted in Arnold Schwarzenegger’s popularity to soar very high while also establishing the Terminator as an essential pop culture figure. Apart from comic books and merchandise, video games based on the movie were made and the one that stood out the most was the arcade shooter game initially titled Terminator 2: Judgment Day (later retitled as T2: The Arcade Game).

The arcade mega hit eventually got ported to the Sega Genesis and this print ad really looked flashy with its visual presentation showing screenshots and a zoomed-in look at how the Terminator T-800 looked like in the Genesis version complete with a few explosions in the background. It should be noted that this flashy print ad cleverly concealed the visual downgrades and the redrawn images as the Genesis itself could never come close to matching the high quality visuals of the arcade version.

7. CYBERPad print ad

I never owned the CYBERPad, nor have I ever used one.

During the so-called 16-bit console generation (actually the 4th console generation), there were lots of licensed console peripherals made by independent companies in support of the Sega Genesis and Super Nintendo Entertainment System (SNES). The company Suncom Technologies came up with the CYBERPad controller for the two consoles and they boasted in their print ad that the product had a programmable control pad that allowed users to create combinations for each game with convenience in mind. The CYBERPad also allowed the saving of the programmable moves and it had a rapid-fire feature and even a slow-motion function. The CYBERPad was made to make the gameplay experience more user-friendly.

8. GamePro magazine sweepstakes print announcement

If you look closely, this print announcement by GamePro technically advertised the game consoles, the arcade game and Lara Croft to its readers.

In 1999, GamePro magazine celebrated its 10th anniversary and to keep on resonating with gamers and maintaining the loyalty of their fans, they organized a reader sweepstakes with prizes worth over $25,000 to be won by the few winners. GamePro boasted a date with an unnamed model who played the iconic Lara Croft (Tomb Raider). Certain arcade machines plus the modern consoles of the time – including the brand-new Sega Dreamcast – were also at stake. The way it was presented, this GamePro print announcement was enticing to read.

9. Smash T.V. for SNES print ad

Smash T.V. was a lot of fun on both arcade and console.

The arcade hit Smash T.V. made its way to the Super Nintendo Entertainment System (SNES) in 1992 and the publisher came up with a print ad that had captivating artwork, six screenshots and a text description that emphasized that a lot of fun awaits gamers on the console version. In my view, this old ad is still amusing to look at.

10. David Robinson’s Supreme Court print ad

It was a smart move by Sega to get NBA superstar David Robinson as the endorser of this basketball video game exclusive on the Sega Genesis. This ad was published many years before Robinson finally won an NBA championship.

As part of its strategy in competing with Nintendo during the 4th console generation, Sega of America was focused on producing exclusive sports video games for the Genesis console backed by endorsements of sports professionals. In 1992, they released David Robinson’s Supreme Court on the Genesis and unsurprisingly their print ad used a large, stylized image of the NBA superstar dunking backed with an exciting text description plus screenshots showing the game’s use of the isometric view for gameplay. This is still worth looking at.

11. Taito’s “heat wave” print ad

An amusing and creative way to sell video games.

If your company lacks money to effectively market your video games individually, you can try making a single ad promoting them together. This is what Taito did in this print ad which showcases multiple games for different platforms and they used artwork of a player experiencing the so-called heat wave. This is a nice stroke of creativity on the part of Taito.

12. Jurassic Park Interactive print ad

This was a creepy print ad promoting the 3DO-exclusive Jurassic Park Interactive.

When it comes to video game consoles, having exclusive games is essential as long as they are of high quality, highly playable and enjoyable. The 3DO company acquired a license of the Jurassic Park movie and made the exclusive game Jurassic Park Interactive hoping it would sell a lot and lift up 3DO hardware sales.

This print ad, which features a zoomed-in image of the Raptor from the game, was more focused on selling the 3DO console than the video game as seen on the descriptive text. 3DO ran a promo selling the console which would entitle the buyer to get Jurassic Park Interactive and another game free. Nothing was done to describe the console’s multimedia capabilities of showing videos, images and graphics of the game (which was essentially a collection of mini-games). This print ad shows ignorance on the part of the 3DO company and the ad maker as it showed desperation happening really early in the console’s life. Notably, Jurassic Park Interactive was the only video game adaptation to use actual footage (note: the faces of the actors were edited out) and music from the film.

13. RoboCop 2 print ad

You want to become RoboCop to save the city of Detroit from criminals?

Way back in 1990, RoboCop 2 was a big hit in cinemas here in the Philippines and in some places around the world. As typical of the time, licenses to make video games based on the movie were released resulting in RoboCop 2 games for multiple platforms. The print ad featured two different images of RoboCop – one from the movie poster and the other from an official artwork. The descriptive text does a fine job to immerse readers into the story concept of the game but showing only two screenshots was a lackluster effort to sell the game.  

14. Star Trek: The Next Generation – Echoes from the Past print ad

Space…the final frontier waiting for Sega Genesis gamers.

Released in 1994, Star Trek: The Next Generation – Echoes from the Past delivered the Star Trek TNG adventure experience to Sega Genesis gamers. In fact, it is the exact same experience that SNES gamers got the same year. In reality, Star Trek: The Next Generation – Echoes from the Past is actually a port of Star Trek: The Next Generation – Future’s Past on the SNES and the screenshots on the print ad are giveaways about it. In fairness to the ad makers, this print ad never attempted to deceive gamers that it promoted a totally different Star Trek TNG game.

15. Dinosaurs for Hire print ad

This print ad caught my attention and made me interested in the game and the comic book series. Even though it was small, Malibu Comics’ logo was still recognizable.

Dinosaurs for Hire (sometimes referred to as Tom Mason’s Dinosaurs for Hire) was a 2D side-scrolling platform adventure game based on the comic book series of Tom Mason. Published by Sega, it was a Genesis-exclusive game and this print ad had a catchy text description, a few screenshots and the eye-catching artwork of a triceratops facing the viewer. This print ad is still good to look at. If you’re thinking about searching for existing copies of the game, I encourage you to also read some Dinosaurs for Hire comic books before playing. By the way, Tom Mason also wrote several comic books of the Ultraverse.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 14

Retro Gaming Ads Blast – Part 14

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Lufia & The Fortress of Doom for Sega Genesis print ad

Considering the eventual scrapping of the Sega Genesis port of Lufia & The Fortress of Doom, this old print ad might as well serve like a tomb stone.

I want to start with this mostly black print ad about the Japanese role-playing game (JRPG) Lufia & The Fortress of Doom coming to the Sega Genesis console. This game was released on the Super Nintendo Entertainment System (SNES) in America and on the Super Famicom in Japan in 1993 and achieved commercial success for the Japan-based publisher Taito. In an attempt to keep on building up the success, a port of the game for the Sega Genesis (Sega Megadrive in other countries) was announced but ultimately it got canceled. It should be noted that Taito’s American division close down in 1995 and the sequel  Lufia II: Rise of the Sinistrals was released in America by a different publisher. That being said, this particular print ad is a sad reminder of a broken promise for Sega Genesis gamers as well as Lufia and JRPG fans who wanted to play the 1993 RPG on a different console.

2. Cloak & Dagger arcade flyer

The front of the arcade flyer. There is even a mention of the Cloak & Dagger movie.
Details of the game explained with arcade operators in mind. I find it odd that there is a vacant amount of blank space on this side of the flyer.

Cloak & Dagger, the Atari arcade game that appeared in the 1984 movie of the same name (read my retro movie review by clicking here), has always been an arcade conversion kit as this arcade flyer showed. For the newcomers reading this, an arcade conversion kit allows the arcade operator to replace an old game without having to buy a brand-new arcade machine. Very cleverly, Atari targeted arcade machines of Robotron: 2084, Defender, Stargate and Joust (all were from the competitor Williams Electronics) with Cloak & Dagger. The Cloak & Dagger flyer’s front shows a picture of the pieces of hardware (for insertion into the arcade cabinet plus some physical adjustments) plus decorations for the exterior of the arcade cabinet. The other side of the flyer contains the technical details that make it convenient for arcade operators to understand on how to convert the older games (limited to the above-mentioned Williams games).

3. NBA Live 95 for Sega Genesis print ad

This print ad is still exciting to look at, especially when you are still passionate with basketball.

Back in late 1994, Electronic Arts (EA) revamped their NBA-licensed basketball game franchise with NBA Live 95 which came with a major game redesign that includes the isometric on-court perspective, T-meter for free throw shooting and more. NBA Live 95 was also the first entry of the NBA Live franchise and brand which lasted for decades. This print ad of the Sega Genesis version of NBA Live 95 has the clever display of several screenshots along with pics of the shot clock emphasizing suspense. The basketball action images themselves are not only eye-catching but strong enough to get gamers excited. This is still a solid print ad to look at.

4. X-Men: Mutant Apocalypse print ad

An X-Men game by Capcom.

If there is anything significant about X-Men: Mutant Apocalypse, it is the fact that it was Capcom’s first-ever X-Men-based production that was also released a month before their own hit arcade game X-Men: Children of the Atom came out. Setting aside Capcom’s involvement, this game contains notable elements from the comic books that strongly resonated with dedicated X-Men fans. Apart from the two screenshots and the game box cover, this print ad has X-Men artwork by Andy Kubert who already was the regular artist of the X-Men monthly series.

5. Space Ace multi-platform print ad

Anyone who is a fan of Don Bluth’s works in animation should be able to recognize the art style of this ad.

First released in the mid-1980s, Space Ace was a LaserDisc video game that was designed and produced by the legendary animator Don Bluth (An American Tail, The Land Before Time, Anastasia). After achieving success in the arcades, new versions of Space Ace were subsequently released on many other platforms, including the consoles and computers that used disc drives in the mid-1990s which this print ad emphasized. By looking at the lower part of the print ad, you will see Sega CD, 3DO, Macintosh and PC as targeted platforms. The most notable visual feature of the ad was, unsurprisingly, official art of Space Ace.

6. BurgerTime arcade flyer

The front of this flyer could make you crave for burgers.
The technical and creative details on the rear of the flyer.

Bally/Midway came up with this arcade flyer of BurgerTime which itself went on to become a beloved classic game. The front showed a very enticing looking hamburger that looked like it could fill a person’s belly and tingle his or her taste buds. Then they showed the hand-drawn in-game characters looking like they really are interacting with the hamburger. The back of the flyer shows details that emphasize what the game is about, why it could be a fun arcade addition and what the specs are. This is an engaging arcade flyer.  

7. NCAA Final Four Basketball print ad

Do you know anyone who played this college basketball video game?

If there is anything notable about video gaming in the 1990s that is missing today, that would be the presence of multiple basketball video games released by different game publishers. Along the way, there were some college basketball video games such as NCAA Final Four Basketball developed by Bitmasters and published by Mindscape. This print ad had enough screenshots to show what the game looked like and how it played. The ad also mentioned that the game had 64 real NCAA teams and logos as well. This 1994 video game did not have a strong reception from game critics although it received a very high rating by GamePro magazine. NCAA Final Four Basketball has long been forgotten.

8. Indiana Jones’ Greatest Adventures print ad

An eye-catching print ad from a more memorable time when the Indiana Jones franchise was still under the full control of George Lucas and his enterprise.

Indiana Jones’ Greatest Adventures was an ambitious 2D side-scrolling adventure game that also served as an adaptation of the first three Indiana Jones movies (1981-1989) of Steven Spielberg and George Lucas. Like the Super Star Wars trilogy of games that preceded, this one was a challenging and lengthy game filled with lots of action. This print ad only showed Indy’s whip and hat but the screenshots, the text description and the game box cover (which has a young Harrison Ford as the iconic Jones) were more than enough to convince viewers that this was an Indiana Jones game.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 5

Retro Gaming Ads Blast – Part 5

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Star Wars: Rebel Assault print ad

This print ad was strong enough to capture Star Wars fans’ attention and make them interested with the Sega CD.

If there is anything notable about the Sega CD (Mega CD in other parts of the world) platform, it is the fact that the machine was an add-on to be connected with the Sega Genesis (Sega Mega Drive elsewhere) console. That being said, LucasArts included the Sega CD as one of several platforms for the multiplatform release of their 1993 game Star Wars: Rebel Assault. The above print ad caught my attention with its use of 9 screenshots (emphasizing a wide look at the game’s Star Wars concept) and text description (emphasizing multi-media features connected with gameplay), and for a time it made me interested in the Sega CD. Looking back at the game’s marketing, Star Wars: Rebel Assault was designed to not only give gamers sessions of play to enjoy but also opportunities to immerse themselves deeper into the realm of Star Wars. The game even had selected video clips from the original Star Wars trilogy movies.

2.  Cloak & Dagger print ad

This print ad could have used at least two screenshots from the arcade game…

In 1984, there was a movie titled Cloak & Dagger (read my retro movie review by clicking here) which was not only the 4th cinematic adaptation of the short story “The Boy Cried Murder” (written by Cornell Woolrich) but also had the real-life electronic game Cloak & Dagger as a crucial plot element. To make things clear, there was a Cloak & Dagger game released in the arcades (as emphasized in the above print ad) from Atari. Behind the scenes, the filmmakers and Atari worked together which explains the video game tie-in with the movie. While the above arcade conversion kit print ad does not show screenshots of gameplay, the four images of the playable protagonist Agent X shown were from the game’s short transition sequences (moving from one level to another) which were also displayed in the 1984 movie. Those images were enough to remind me about the movie I enjoyed.

More on the Atari connection, the movie had a cleverly presented short scene showing the young protagonist Davey (played by Henry Thomas) playing Cloak & Dagger on his Atari 5200 console with spliced gameplay footage of the arcade version shown within cuts. In real life, however, Atari never released a version of Cloak & Dagger for any console nor computer in the 1980s. Today, you can play the game on the Atari 50 collection on consoles.

3. BurgerTime print ad

This BurgerTime print ad was entertaining to look at and easily reminded viewers about food and the popular game coming home.

Back in 1982, BurgerTime (Japanese title: Hamburger) was released in the video arcades and turned out to be a big hit in both Japan and America. Seeking to capitalize on the game’s success, Mattel Electronics acquired the rights of the game from Data East and went on to release versions of it for the Intellivision, Atari 2600, Apple II and the IBM personal computer. Mattel went on to market the game for consoles and computers by coming up with a print ad (the one above) that had comic book-style hand drawn art of the playable protagonist chef Peter Pepper running away from walking versions (anthropomorphic figures) a hotdog, an egg, and a pickle. The ad showed a single screenshot which was sufficient enough to show readers the concept of the game clearly. In my experience, I never got to play BurgerTime in the arcades but I first learned about its existence thanks to the eye-catching print ad above which appeared in comic books I read. In addition, the print ad also does an effective job to remind readers about food.

4. SOS print ad

This print ad made me interested in the game as I was already aware of the historical sinking of the Titanic, and I already saw the disaster film The Poseidon Adventure.

Moving back to the 1990s, I saw the above print ad of the video game SOS for the Super Nintendo Entertainment System (SNES) while reading a comic book. The nice artwork caught my attention as it easily reminded me of the disaster movie The Poseidon Adventure (1972) as well as the real-life tragedy of the Titanic. Then I saw the screenshots on the print ad and they made me interested on the game which I later played on a rent-by-the-hour game joint. Looking back at the text description of the print ad, it did not describe what the technical and graphical features of SOS were. That being said, I was surprised to experience the game’s use of the SNES Mode 7 effects which enabled the scaling and rotating of the in-game environment which affected gameplay in many ways. Read my retro review of SOS by clicking here.

5. Star Trek: The Next Generation – Future’s Past print ad

This 2-page print ad was strong enough to invite readers to literally join the Star Trek: TNG crew and go where no man has gone before. By the way, when was the last time you saw Marina Sirtis or Gates McFadden on a video game ad?

Long before wokeness ruined Star Trek in this modern age, the sci-fi franchise reached a tremendous high in popularity and projects in the 1990s as that decade had Star Trek: The Next Generation (most of its TV seasons and three movies were released within the decade), Star Trek: Deep Space Nine and Star Trek: Voyager that kept fans entertained.

Considering its high popularity, it was not surprising that a video game adaptation of Star Trek: TNG was released in 1994 titled Star Trek: The Next Generation – Future’s Past (the version for Super Nintendo Entertainment System) and I saw the above print ad while reading a gaming magazine. Using a slightly altered version of the TNG group photo, the print ad emphasized its concept that the player will be able to lead the crew of the Starship Enterprise and take part in a series of missions in different parts of space with the likes of Captain Picard, Commander Riker, Data, Worf, Dr. Crusher, Deanna Troi and La Forge. While I was never a Star Trek fan, the above print ad caught my attention with its concept, the group photo and the screenshots gave me an idea of what the game has to offer. It should be noted that Star Trek: The Next Generation – Future’s Past was released between the end of Star Trek: TNG’s final season and the theatrical release of Star Trek: Generations.

6. Super Castlevania IV print ad

This was one of the most eye-catching print ads I’ve seen about a Konami video game.

The jump in technology from one console generation to the next can be beneficial for gamers if game developers harnessed the advantages of new technologies to make new games that turned out to be more engaging and more enjoyable. Such was the case with Super Castlevania IV for the Super Nintendo Entertainment System (SNES) in 1991. The above print showed Konami highlighting the positive feedback their game received from different gaming media outlets and used screenshots to give gamers and long-time Castlevania fans exciting stuff to see. I got to play the game on the mini SNES console and I can say that in terms of visuals, controls and gameplay, Super Castlevania IV truly lived up to its title and it remains fun to play to this day.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

A Look Back at Fantastic Four #275

A Look Back at Fantastic Four #275

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Back in the mid-1980s, the Marvel Comics universe had revisions as a result of the best-selling series Secret Wars. As a result of that series, Spider-Man went home with the alien costume or symbiote (read: Venom), Colossus’ feelings for Kitty Pryde weakened and the Thing decided not to go home yet with the Fantastic Four.

This resulted a temporary change in the lineup of the Fantastic Four. To make up for the loss (and strength) of the Thing, She-Hulk came in as the replacement. Reflecting this particular change, here is my retro review of Fantastic Four #275.

20190611_125812.jpg
The cover.

Released in 1985 with a story written and drawn by the legendary John Byrne, Fantastic Four #275 begins when a sun-bathing She-Hulk got photographed by a man riding a helicopter flying at the top of the Baxter Building in New York. The sheer force of air from the helicopter’s blades temporarily causes She-Hulk’s cover to loosen which exposes her body to the photographer.

“Here I was all braced for a super-baddie, and I end up getting photographed deshabillee by an airborne peeping-tom,” She-Hulk said during the encounter.

The green-skinned lady then decides to take a huge risk by leaping off the building and grab on to the helicopter.

While this is indeed a Fantastic Four comic book, it is very focused on She-Hulk. There is a short scene about Johnny Storm as well as an epilogue at the end of the comic book showing Reed and Sue Richards however.

In terms of storytelling, John Byrne did not tell the usual good-versus-evil story rather he focused more on how being a superhero can be challenging when it comes to personal privacy. This was emphasized through She-Hulk who became the object of a magazine whose editor-in-chief views her as a public figure and that puts her in the public domain along with other famous public figures whose faces and even their private lives got exposed to the masses.

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From page 11.

If you are looking for superhero action, you won’t find much. There are some incidental forms of action in the form of collateral damage as She-Hulk crashes through walls.

Overall, Fantastic Four #275 is a fun read and its focus on how the print media treats superheroes viewed as public figures is a nice break from the typical good-versus-evil type of story. No clear villain here. Just the She-Hulk dealing with a magazine that violated her privacy.

Fantastic Four #275 is recommended.