Cabal – Author Carlo Carrasco

Retro Gaming Ads Blast – Part 37

December 1, 2025November 26, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Cabal Japanese arcade flyer/poster

*Can you feel the action and intensity here?*

When it was first released in video arcades in Japan in late 1988, Cabal was another game inspired by military action movies of Hollywood which explains the art work done for the arcade flyer and poster shown above. The Vietnam War was still fresh in people’s minds and the concept of having one or two players firing their weapons against enemy soldiers resonated with gamers who saw Hollywood’s military action flicks. That said, it is not surprising that Cabal became a huge hit in Japan before getting released in arcades around the world.

2. Willows Japanese arcade flyer

Remember the 1988 high fantasy adventure film Willow? That film was produced by George Lucas and was a bold new production of Lucasfilm shifting away from Star Wars. Believe it or not, an official arcade game adaptation of Willow was made by Capcom and they promoted it by having images of Val Kilmer and Warwick Davis on the front of the arcade flyer (opposite the illustrated versions of their characters). The game, which was a side-scrolling platform game with run-and-gun elements, went on to be an arcade hit in Japan and eventually pleased gamers worldwide.

3. Super Punch-Out!! North American print ad

Historically, Nintendo’s Punch-Out!! series started in the arcade in 1984 and the first game was the result of the company’s effort to make a new game using arcade cabinets with two screens. The 2^nd game – Mike Tyson’s Punch-Out!! – became a huge critical and commercial hit (over 2 million copies sold in 1988) on console and it made great business sense for Nintendo for release another Punch-Out!! for its console gamers to enjoy in the comfort of home. In 1994, Super Punch-Out!! was released on the Super Nintendo Entertainment System (SNES) in America and to promote it, the company came up with a hilarious 2-page ad that showed fictional high school graduates with boxing-related injuries. The imagery creatively connected with the words “biggest Punch-Out ever” and “Graduating Class of ‘94”.

4. EA Sports 3-in-1 SNES games print ad

In 1994, Electronic Arts (EA) released their sports games NBA Live 95, NHL 95 and Madden NFL 95 for consoles at the time. Even though the Sega Genesis sold better than Super Nintendo Entertainment System (SNES) in America at the time, EA went on to aggressively market their 3 sports video games on Nintendo’s console using a 3-in-1 games print ad. In retrospect, the SNES for the most part had better graphics and sounds than the Genesis which is reflected clearly on EA Sports games of the time. This print ad still looks fun and exciting.

5. Atari Jaguar CD print ad

*Were you able to play any game on the Atari Jaguar with the CD add-on included?*

Apart from the obvious advances of technology that impacted video games, the 1990s is also known for the rise of CD-ROM as a medium for gaming. In an effort to boost sales of the Atari Jaguar console (launched in America in 1993 for around $250) and capitalize on the trust of the fans and console owners, Atari launched a CD-ROM add-on device for about $150 in 1995. To promote it, the company went aggressive with the 2-page ad showing the add-on fully connected on top of the main console, showing off some games and posting a text description emphasizing hardware power and the advantages that come with the CD technology. Even in the captured image, the Atari Jaguar CD still resembled a toilet. This is an aggressive ad campaign that failed as less than 20,000 Atari Jaguar CD units were sold by the time it was discontinued in 1996.

6. 3DO print ad

*While it lacks intensity, this 3DO ad emphasized the games.*

Without showing any hardware, the 3DO Company came up with this 2-page print ad that had a slightly adulterated tone (look at the left page) and aggressively marketed the 3DO console games available at the time. Games like Demolition Man, Shock Wave, Road Rash and Super Street Fighter II Turbo were the standout titles which clearly showed the company made the effort to emphasize gaming more than multimedia features. This 1990s ad tackled the generations with a touch of humor.

7. Lethal Enforcers II: Gun Fighters Sega Genesis print ad

When Lethal Enforcers II: Gun Fighters was released in the arcades in 1994, it became a commercial success for Konami which went on to announce it would port the game to consoles of Nintendo and Sega at the time. While the port for the Super Nintendo Entertainment System (SNES) was never released, Lethal Enforcers II: Gun Fighters made its way to the Sega Genesis and Sega CD. The print ad of the Sega Genesis version (Sega CD mentioned in small text) had an inspired design emphasizing the Old West, shooting and the conflict between cowboys and Indians. The screenshots gave people the clear idea that Old West was the setting (versus modern day in the previous game). This is still fun to look at.

8. Syphon Filter

*Syphon Filter went on to become a surprise hit game in 1999.*

In 1999, Sony’s 989 Studios released Syphon Filter exclusively on the PlayStation console. This single-page print ad showed a few screenshots on the bottom and several action snippets with a night vision touch ultimately emphasizing the stealth aspect within the gameplay. The marketing proved to be effective as the game sold a lot at retail and went on to establish a new game franchise exclusive to PlayStation consoles.

9. Parasite Eve II Japanese print ad

*Were you a big fan of Aya Brea and the Parasite Eve franchise in the late 1990s?*

Following the critical and commercial success of Parasite Eve in 1998, SquareSoft proceeded with Parasite Eve II and the production (note: initially for a spin-off game before becoming a sequel) did not even involve the main creators of the first game. Instead the company had a different team of developers – including those who previously worked on Resident Evil games for Capcom – in Osaka to make the sequel. This explains why Parasite Eve II had stronger survival horror gameplay resembling a Resident Evil game. As major changes were made during the production, it was decided that Aya Brea would become the main protagonist and already the character was already popular with gamers. That being said, the marketing of Parasite Eve II for the Japanese market heavily featured Aya Brea with subtle sexiness, beauty and action in mind. The marketing intensified leading to its eventual December 16, 1999 release in Japan.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 10

June 3, 2024May 16, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Double Dragon II: The Revenge print ad

*Nice looking art used to promote the game.*

The beat-them-up sub-genre of gaming was already popular in the 1980s and one of the most defining game franchises of this type of game was the Double Dragon series which proved to be popular with Nintendo Entertainment System (NES in America) and Family Computer (Famicom in Japan) gamers. As the first game was a very big hit on Nintendo’s consoles, the sequel Double Dragon II: The Revenge was promoted in America with strong confidence on the part of publisher Acclaim that it would become another massive hit. This print ad had a very nice looking comic books-style art that not only captured the concept of the game but also visualized the heroes Billy and Jimmy with enough details to focus on. I can say this was an eye-catching ad.

2. X-Men: Children of the Atom print ad

*Great looking ad but the line “100% direct conversion” is not true at all.*

Developed by Capcom in cooperation with Marvel, X-Men: Children of the Atom was a huge hit in the video arcades and it was not surprising that it got released on the Sega Saturn by Acclaim. Acclaim organized an aggressive promotional campaign by pouncing on the fans’ love and knowledge of the X-Men and the high fun factor of Capcom’s game. What this print ad got wrong, however, was the line “100% direct conversion of the #1 arcade smash!” which was wrong and misleading. In reality, the Sega Saturn version of the game had about one-third of the animation frames cut due to the console’s smaller RAM capacity.

As the years passed by, the Sega Saturn became the more suitable console for home ports of Capcom’s further 2D fighting games as Sony’s PlayStation had even more severe limitations and a graphics processor that was not suitable for 2D graphics. By the end of 2000, Capcom’s 2D fighting games on PlayStation all were inferior to the Sega Saturn versions.

3. Sky Shark NES print ad

Released in Japan as Flying Shark, Sky Shark was released on multiple platforms in 1988 and there was an NES version of it which this particular print ad promoted. The American branch of Taito wisely used positive quotes from media outlets to promote the game while coming up with an engaging text description and displayed NES screenshots. And then there was that very engaging painted cover art that gave this print ad a lot of punch. An effective ad overall.

4. Conflict print ad

*This is a very captivating artwork for advertising.*

There is no denying the fact that the Cold War was a strong influence on arcade games and video games. Titles like Contra, Jackal, Metal Gear, Operation Wolf, Cabal and Rush’n Attack were militaristic games that entertained millions of gamers from the young adults to the little children. In 1990, Vic Tokai released the game Conflict on the NES which had a military theme but an unusual game design composed of digital maps with hexagons in which gamers will play with strategy to win battles. That being said, this print ad’s visual concept was very captivating yet also misleading. If you see how the game is played, you will know what I mean.

5. College Slam print ad

*Were you ever interested in college basketball video games?*

This is one of the more eye-catching print ads I’ve seen due to the artist’s illustration of a basketball with a mouth biting the basketball rim which dominates the space. For the newcomers reading this, College Slam was a basketball video game that was actually a repacked version of the popular NBA Jam with focus on NCAA basketball players. With the biting basketball at the center, it was easily an attraction and the screenshots implemented were larger than usual which easily gave gamers a clear look at what the game looked like. While this print ad is eye-catching, it did not help sell College Slam and there never was a follow-up.

6. Tecmo Super Baseball print ad

*From the time when Tecmo was prolific with video games about sports.*

Long before it started the Dead or Alive game franchise, Tecmo was once heavily invested in making sports video games. Tecmo Super Baseball was their first American pro baseball video game released for Super Nintendo Entertainment System (SNES) and Sega Genesis, and it was notable that the publisher secured only the Major League Baseball Players Association (MLBPA) which resulted in the game featuring real-life players but the teams had no names and no logos. Regardless, this print ad showed how aggressive Tecmo was in trying to attract consumers’ attention by showing ten screenshots with short text descriptions each. The ad’s write-up boasted realism as well as the promise of gaming quality.

7. The Punisher print ad

In the early 1990s, Capcom and Marvel Comics started their partnership resulting in the releasing of the arcade game The Punisher. Developed by Capcom, the said arcade game became a big hit with gamers as it featured fun gameplay, multiple enemies appearing on screen simultaneously and other fun elements. Unsurprisingly, the game was ported (note: Sculptured Software was the lead developer) to the Sega Genesis with significant downgrades in terms of graphics, sound, enemy variety and other related elements due to technical limitations. That being said, this print ad used detailed art of the Punisher (with Col. Fury in the background) in a clever way to promote the Sega Genesis version while keeping their attention away from the obvious visual downgrades of the two screenshots displayed. The Punisher on Genesis was poorly received.

8. Stargate print ad

*If you did not enjoy the movie, were you able to play the video game adaptation on Sega Genesis or Super NES?*

Remember the sci-fi movie Stargate (1994)? The film was a surprise box office hit and eventually video game adaptations of it were made for the SNES, Sega Genesis, Game Gear and the GameBoy. This particular print ad, however, showed screenshots of the SNES and Genesis versions which is made obvious with the side-scrolling adventure plus 3D flying sequence (one screenshot showed it). Combined with images sourced from the movie poster plus an insert of the movie in home video format (lower-right corner), this print ad was obviously an aggressive way to promote the film with the post-theatrical business in mind. In case you are wondering, the cinematic Stargate is not related at all with the early 1980s video game (a follow-up to the classic game Defender) of the same name.

9. Aerobiz Supersonic print ad

*For a simulation game released on consoles, Aerobiz Supersonic is pretty deep and a lot of fun to play.*

The airline simulation game Aerobiz Supersonic is a highly addictive and surprisingly fun game that I enjoyed playing on the SNES (read my retro review by clicking here) and strangely enough I first learned about not through its print ad but by reading a preview published by Electronic Gaming Monthly (EGM) magazine. As for this print ad made by Koei’s American team, this is really odd to look at due to the ad makers’ choice of showing a not-so-attractive flight meal. In contrast to that, the ad makers did a good job describing the game creatively and showed three screenshots that were strategically selected in my view. Having played the game many times, I can say that this print ad is very truthful.

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A Look Back at Contra (1988)

May 22, 2024May 21, 2024carlocarrasco

Disclaimer: This is my original work with details sourced from playing the video game and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.

Welcome back retro gaming fans and readers!

Today, we will go back to the late 1980s to examine one of the most significant console games of the decade…Konami’s Contra. To put things in perspective, Contra started in the arcades in 1987 and went on to become a big hit. Konami went on to make a version of the game for Nintendo Entertainment System (NES) in the West and the Family Computer (Famicom) in Japan that resulted in different looking graphics (both artistically and technically), reworked stages, and different and extended level designs that were done within the consoles’ limitations. In short, the home version of Contra was pretty different from the arcade version but still was made to be fun and exciting on its own.

In my personal experience, my discovery of Contra has always been on the Famicom and some time later on the NES. For this retro review, I replayed Contra (both Famicom and NES versions) via the Contra Anniversary Collection on my Xbox Series X.

With those details laid down, here is a look back at Contra, developed and published by Konami for the NES and Famicom in 1988. The NES version was released one week ahead of the Famicom version in February 1988.

*The start screen of the NES version of Contra. The commando with dark hair was deliberately made to resemble Sylvester Stallone somewhat.*

Game concept

In the far future, an alien army from space – Red Falcon – arrived on Earth inside a meteorite that landed on the Galuga archipelago. There, Red Falcon established an extensive high-tech base for their operations and eventually brainwashed a local human army to do what they want. Red Falcon plots to wipe out human civilization on the planet.

With the information about Red Falcon collected, the Earth Marine Corps send Contra unit members Bill Rizer and Lance Bean to the island to destroy the opposition and find out what Red Falcon has been doing…

Gameplay and quality

*Contra is an action-packed 2D side-scrolling game with strong sci-fi and military influences.*

To begin with, Contra of 1988 was made to be a nicely-paced, action-packed, side-scrolling adventure game that has some 3D-like levels in between. The game design and levels Konami came up with was done to immerse gamers into actual participation in the military campaign against the aliens and their brainwashed human soldiers. This campaign not only includes battles through the forest of the Galuga archipelago but also through the interiors of Red Falcon’s high-tech facilities, going up an elevated location with waterfalls, the snowy area and further deep into the rest of the enemy’s mechanical base.

For the most part, you play as a commando armed with a rifle with unlimited ammunition. As you shoot enemies and make your way through the 2D side-scrolling level, there will be the occasional flying capsules that you can shoot down to gain new weapons/ammunition (S for Spread Shot, M for Machine Gun, L for Laser) or some power-up (temporary invincibility or the rare ability to eliminate all enemies present on-screen) to help yourself as the wave of opposition from Red Falcon is relentless (which is reason enough to compel you to keep progressing and fighting). There are also times when the mentioned enhancements suddenly pop out after killing an enemy.

To prevent the game from getting too old with side-scrolling, Konami implemented these stages in which players face the front to attack enemies, overcome obstacles and move forward with 3D-like effects going into the next place.

By default, this game is brutally hard. Not only do the enemies keep appearing (with some of their teammates being strategically placed to fire at you), the obstacles will compel you to take your time overcoming them. In this game, one-hit death is the norm and there are many moments in which falling to your death becomes a huge risk. You get hit, you not only lose one life, you will lose whatever powerful weapons you gained.

There are also stage bosses (powerful enemies that await you at the end of a level) that will challenge you so much, you will have to adjust your strategy, pay attention to the movements and timing of the enemy, and then adjust your way fighting.

*Only the Famicom version of Contra has this sequence.*

*I really love the sci-fi elements the game developers came up with for this classic game. There are lots of high-tech stuff to see here and this robotic enemy is just one of them.*

Fortunately for us players, the controls are really tight and very responsive. You can move your characters to overcome obstacles, avoid getting hit by enemies and even move down from one platform if the space below is safer. I still remember how precise and responsive the controls were on the NES and Famicom versions, and I can say that all the responsiveness made it on the Xbox controller when I replayed Contra on Xbox Series X with the Contra Anniversary Collection I downloaded. In fact, the high precision of the controls added to the fun of shooting enemies or obstacles with the Spread Shot while moving to the right as it was meant to be.

Considering the intense difficulty of the game, players who do the famous Konami Code (Up, Up, Down, Down, Left, Right, Left, Right, B, A, and Start) will be reward with 30 lives when they start playing Contra. For Xbox gamers reading this, there is a slight difference with the Konami Code when playing Contra on Xbox consoles.

*Apart from shooting, there are lots of platform gaming elements to experience here. The difficulty is very brutal and the famous Konami Code will grant you 30 lives when you do the code correctly.*

*This cut-scene is only available in the Famicom version.*

With regards to game design, the Konami developers did a really fine job creating the levels, placing the challenges and setting up memorable boss battles for action/adventure-hungry gamers to indulge in. The developers also cleverly implemented the fictional/fantasy concepts into the game design which resulted in me getting immersed in the Contra team’s mission against the Red Falcon at their secret base.

Another highlight with playing Contra is the 2-player option and the above-mentioned Konami Code added to the fun and accessibility of. I still remember the old days of playing in a 2-player session (cooperative play essentially) of Contra at a friend’s house on a Famicom. Since my friends and I were already enthusiasts of 1980s Hollywood action movies, playing Contra was enjoyable even though the difficulty was brutal.

*This is one of the touch stage bosses you will encounter in the game.*

If there are any notable differences between the two versions of Contra of 1988, it would be the fact that the Japanese (Famicom) version has storytelling emphasized through cutscenes (with Japanese text displayed), a technical overview of the Red Falcon base at Galuga with maps displayed before you start a new level, in-game art, an additional scene that spiced up the ending and, most notably, more background/environmental animation. The additional animation on the Famicom version made the adventuring look and feel more lively and this is most evident in the final stage (lair of the alien).

Conclusion

*The Japanese cover art of Contra on Famicom. The Rambo-like character and the alien egg are obvious inspirations from Hollywood action movies of the 1980s.*

There is no doubt in my view that after all the decades that passed since I first played it, Contra (1988) is still very engaging and a lot of fun to play whether you choose the Famicom version or the NES version. The developers who made this game succeeding in making something very enjoyable for millions of gamers and it is very clear that the makers were inspired by Hollywood action movies of the decade. In my view, the most obvious military inspirations are Aliens (1986), Commando (1985) and Rambo: First Blood Part II (1985).

Historically speaking, Contra (1988) was released at a time when militarism inspired many other game designers to come up with enjoyable games in different forms such as Cabal, Jackal, Rush’n Attack, Operation Wolf, Operation Thunderbolt to name some. Considering the overall quality and high fun factor Konami established, it is safe to say that this game is one of the finest among its militaristic gaming counterparts of its decade.

I had a grand time replaying Contra (1988) on my Xbox Series X in preparation for this review. Having played both NES and Famicom versions, I can say that the latter is the more complete and more immersive version to play. That does not necessarily mean the NES version is totally inferior. In fact, the NES version is more straightforward with the pick-up-and-play approach, and the gameplay itself is nearly identical (note: Famicom version is slightly more challenging) and very much fun to experience. If you are the player who really wants to be more immersed into the lore of Contra and absorb the military sci-fi concept Konami prepared, then the Famicom version is the one to play. That being said, now is a good time to purchase and download Contra Anniversary Collection.

Overall, Contra (1988) is highly recommended! It truly is a retro gaming gem!

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Commandos: Origins announced for Xbox consoles, Windows PC and Game Pass

May 13, 2024April 30, 2024carlocarrasco

Welcome back Xbox fans, geeks and gamers! During the recent IGN x ID@Xbox Digital Showcase, several new games were shown and the one that stood out the most for me was Commandos: Origins which will be released on Xbox Series X, Xbox Series S, Xbox One, Windows PC and Game Pass sometime in the near future.

To get yourselves oriented, watch this teaser trailer of Commandos: Origins.

While no firm release date has been announced, there are lots of details about the real-time tactical stealth game developed by Claymore Game Studios under publisher Kalpyso Media. To put things in perspective, posted below is an excerpt from the official game details sourced from the Xbox online store page. Some parts in boldface…

ALARM! You have been selected for a mission which will shape the fate of the entire world. Witness the very beginning of the legendary elite WWII force in Commandos: Origins. The long-awaited sequel to the Commandos series brings you right back to the foundation of the real-time tactics genre. And to the days where Jack O’Hara, the Green Beret, and his five companions met to form the infamous unit sent to complete missions which no others would dare to accept.

In the hushed shadows of history’s most pivotal moments, where heroes are born and legends are forged, a new chapter awaits. Whether it is a daring raid, a covert sabotage, or a courageous rescue mission – the Green Beret, the Sapper, the Sniper, the Driver, the Marine and the Spy will need to combine their skills to meet the most challenging tasks. Your mission can only be achieved through well-thought planning and the smart combination of stealth and destruction that come with the unique skillsets of this elite troop.

*A huge and detailed environment that players will have to infiltrate and beat the bad guys.*

From the icy plains of the Arctic to the vast deserts of Africa, from the western coastlines of Europe to the Eastern front, it’s up to you to lead your commandos to success in high-risk missions. Guide them in their fight against the growing Nazi occupation which is menacing the free world.

• Challenging Real Time Tactical Stealth Gameplay: Make the best use of your Commandos’ unique abilities, infiltrate enemy facilities and hit them where it hurts most before disappearing into the shadows.

• An extraordinary team: Featuring 6 infamous characters, each with their own storied history, banding together to form an extraordinary fighting force – the Commandos: Take control over Jack O’Hara “the Green Beret”, Thomas “the Sapper” Hancock, Francis T. “the Sniper” Woolridge, Samuel “the Driver” Brooklyn, James “the Marine” Blackwood, and Rene “the Spy” Duchamp and lead them to success.

• Many paths to victory: The detailed, varied and interactive environments offer multiple approaches to reach your goal. Sneak, climb, drive in various vehicles, or hide and creep your way to mission success!

• On your mark: A modern user experience with precise and intuitive controls enables you to control the commandos with expert precision. Coordinate complex actions simultaneously to overcome heavily fortified targets.

Having seen the trailer of Commandos: Origins, I had these XCOM vibes. Then the game showed that action sequences can be executed with a good amount of detail supposedly to ensure satisfaction for players who love strategy backed with militaristic stuff. While the game design emphasizes 3D space, turn-based gameplay and strategy, Commandos: Origins still managed to remind me of past military games such as Operation Wolf, Cabal, Rush’n Attack and original Metal Gear.

Watch out for the release of Commandos: Origins on Xbox Series X, Xbox Series S, Xbox One, Windows PC and Game Pass in the near future. For more information, click https://www.xbox.com/en-US/games/store/commandos-origins/9nnrcr6mbndr

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Retro Gaming Ads Blast – Part 6

April 5, 2024March 29, 2024carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1980s and the 1990s that caught my attention and I will explain why they are worth look back at.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Operation Wolf print ad

*Even though there were screenshots from the game, this was still an eye-catching print promoting Operation Wolf for the Nintendo Entertainment System.*

Looking back at the history of pop culture, the 1980s saw the surge of Hollywood action movies that emphasized or even glorified militarism. Arnold Schwarzenegger, Sylvester Stallone and Tom Cruise were just a few Hollywood stars who found success playing military figures. It was not surprising that there were game developers in Japan who noticed the Hollywood military trend and were inspired to make games that had similar themes. The Japan-based company Taito developed and released the light gun shooter arcade game Operation Wolf which became a huge commercial success worldwide. Unsurprisingly, versions of Operation Wolf were eventually made for the existing home computers and game consoles of the time.

The above print ad of the Nintendo Entertainment System (NES) version of Operation Wolf only showed the official artwork, descriptive text and noticeably no gameplay screenshots. While the ad made the NES version of the game look exciting to look forward to, the actual game looked and felt nothing like the arcade version as the console’s limitations resulted in really small 2D sprites (which made shooting tough) and the 2D art used were rather ugly to see. I can only speculate that the people at Taito knew their product for the NES had sub-par quality and only hoped for the best trying to fool gamers to buy it.

2. Foreman For Real print ad

*Apart from boxing and endorsing grills, are you aware that George Foreman is also a worship leader and preacher of God’s Word?*

In late-1994, George Foreman knocked out Michael Moorer to reclaim the heavyweight boxing title and the last time he had it was way back in 1974. For the newcomers reading this, Foreman halted his professional boxing in 1977, established his connection with God, preached His Word, opened a youth center and became a major product endorser. Foreman came back into fighting in 1987 and stunned everyone when he became heavyweight champion seven years later.

That being said, it was no surprise that game publisher Acclaim (which already released a video game with the boxer in 1992) quickly returned to Foreman to get him as the titular endorser in the 1995 video game Foreman For Real which was released on multiple gaming platforms less than a year after his championship victory. Apart from showing Foreman’s dominating image and screenshots from the game, the ad even had a promo of a free 2-week membership with Gold’s Gym. This ad was a lively reminder of the significance of Foreman’s presence in professional sports and it was instantly eye-catching.

3. BurgerTime print ad

*Arcade hits like BurgerTime also made it into personal computers.*

Previously, I showed an eye-catching print ad of the arcade classic BurgerTime. This time, the BurgerTime print ad shown here focused more on the IBM and Apple computer versions. This print ad had a photograph of an actor playing chef Peter Pepper carrying a huge burger bun running away two eggs and a hotdog, and near them were the respective boxes of BurgerTime for IBM and Apple. This is a sharp change of visual style away from the comic book-style art used in the other BurgerTime print ad. I can only imagine how excited IBM and Apple computer users became after seeing this ad back in the 1980s.

4. Shining Wisdom print ad

*Even though this was a very eye-catching ad that appeared in several publications, Shining Wisdom went on to become a forgotten game after receiving mixed reviews from game review writers.*

Here is another print ad of Working Designs from the 1990s. Released only on the Sega Saturn in 1996, Shining Wisdom was a fantasy action-adventure game from Japan that publisher Working Designs localized with North Americans in mind. This meant taking lots of creative liberties with the story, name changes, insertions of pop culture jokes and even altered the personalities of the characters. Developed by Sonic Software Planning and Camelot Software Planning, Shining Wisdom started as a project for the 16-bit console Mega Drive (Sega Genesis in America) that was revised for the more powerful Saturn console. While this print ad caught the attention of gamers and readers, Shining Wisdom received mixed reviews from critics upon release. Sadly, not too many gamers talk about this game anymore.

5. Cabal print ad

*Military action and shooting strongly emphasized in this print ad for the Nintendo Entertainment System version of the arcade smash Cabal.*

Like many games released in the 1980s, Cabal had a strong military theme and allowed players to engage in bouts of shooting playing soldiers who have to fight entire armies of bad guys. This print ad about the Nintendo Entertainment System (NES) version of the game had really nice art dominating the page, the packaging of the game plus three screenshots showing what gamers could expect. This was a very eye-catching print ad that made Cabal look both exciting and enticing.

6. Metal Gear print ad

*Wow! So many weapons and pieces of equipment displayed in this Metal Gear (NES version) ad.*

Back in the late 1980s, the NES port of Metal Gear had a notable promotion in America thanks to this cleverly designed print ad. When it comes to emphasizing “gear” from the title, the marketing team emphasized the words “Gear up” and literally filled the ad spaces with lots of pieces of equipment that was not only eye-catching but also gave readers the idea that a huge adventure awaits them in Metal Gear. As for the game box on the lower left corner of the print, the cover art highlighting the character Snake was an artistic copy of a still image of actor Michael Biehn as Kyle Reese in The Terminator (1984). This print ad was both entertaining and intriguing to look at.

7. Dino Crisis print ad

*For many gamers, Dino Crisis was like a combination of Resident Evil and Jurassic Park and this visceral looking print ad really got lots of people interested in the game.*

In 1999, Capcom released Dino Crisis for PlayStation in America and the timing was almost perfect as millions of gamers who owned the console enjoyed the releases of Resident Evil and Resident Evil 2 (both games from Capcom) firmly establishing the survival horror genre as a popular one. That being said, a lot of RE fans anticipated the release of Dino Crisis due to the fact that the game shared several elements with Resident Evil games in terms of exploration, survival, control and shooting. Not only that, Resident Evil creator and original game director Shinji Mikami was in charge of the making of Dino Crisis. Mikami pointed to the films The Lost World: Jurassic Park (1997) and Aliens (1986) as influences on making the game which for most gamers was perceived as “Resident Evil filled with dinosaurs.”

The print ad above had a very engaging visual design that symbolized action, horror and tension well. Mikami clearly wanted gamers to experience the intense violence of encountering dinosaurs and this ad gave viewers a small sample of that. It’s safe to say that this print ad was effective as Dino Crisis went on to sell millions of copies and established Regina (the red-haired lady in the ad) as another memorable character from Capcom.

8. Airwolf/Knight Rider games print ad

*Very clearly, the advertiser focused on the cool look to sell the games of Airwolf and Knight Rider.*

Back in the 1980s, Airwolf and Knight Rider were wildly popular TV series that each had winning formulas to entertain millions of viewers with action, suspense and storytelling. It was not surprising that video game adaptations of them were produced on the Nintendo Entertainment System (NES). This particular print ad was an efficient way of promoting the Airwolf and Knight Rider games which featured two players looking cool with jackets and sunglasses. Acclaim clearly aimed for the TV series’ fans and slightly older players among the NES owners/users.

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