Welcome back readers, fellow geeks and retro gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1990s that caught my attention and I will explain why they are worth look back at. In retrospect, the 1990s was a decade of serious changes in the world of electronic gaming as the industry saw the shift of graphics from 2D sprites and flat backgrounds to 3D polygons, the shift from cartridges to CDs for software distribution, and more.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Castlevania: Bloodlines print ad
During the early stage of the so-called 16-bit console wars, Konami’s Castelvania series made the huge next-generation leap with Super Castlevania IV on the Super Nintendo Entertainment System (SNES) which gave gamers loads of fun challenges along with technological improvements that added to the gameplay. Being a prolific multiplatform game maker, Konami knew it could not abandon its fans who own the 16-bit console of Sega and this led them to making a unique Castlevania experience with the Sega Genesis in mind – Castlevania: Bloodlines.
The above print ad of Castlevania: Bloodlines was very eye-catching as it showed a photographic presentation of the grave of the Belmont family (note: Simon Belmont is arguably the most known hero of the series) backed with a detailed text description as well as screenshots that showed exactly what Castlevania fans expected with gameplay and presentation. While the visual style of the ad had a subtle approach to horror, it succeeded in informing the public that another fun-filled Castlevania experience was coming. The game went on to be a hit among gamers and critics.
2. The Granstream Saga print ad
Back in the late 1990s, there was a slew of Japanese role-playing games (JRPGs) that got released on the PlayStation console in North America arguably because of the massive sales success of Final Fantasy VII in 1997. In 1998, THQ (note: then a newcomer in video gaming) made the daring move to release The Granstream Saga in North America and it was part of the company’s plan of releasing more RPGs. With regards to the 1998 print ad, THQ marketing team wisely emphasized the fact that the game launched at #1 in Japan (published by Sony) although, strangely, the rest of the short descriptive text did not emphasize the fact that the game was one of the first fully polygonal RPGs ever released. The ad had one image of an animated cut scene while there were two gameplay images. When I first saw the print ad, I became interested with The Granstream Saga as I was fond of both RPGs and anime. I never got to play it due to a lack of time and money back then.
3. NBA Action 98 print ad
The first time I saw Sega’s print ad of NBA Action 98 (a polygonal NBA basketball video game for the Sega Saturn), it caught my attention quickly mainly because of the concept of the imagery showing a really tall guy leaving the place after getting stretched to be tall (as emphasized by an adult operating a machine to stretch another kid’s body to get taller) as a kid from outside looks on. While it looked hilarious at first, the photographic imagery also had an unintentional dark tone as the adult operating the machine looked like he was torturing the kid. This print ad was really eye-catching in a rather disturbing fashion to me, so much so I did not have any interest left to check out the advertised game. The small size of the screenshots and the hard-to-read descriptive text did not help at all. In my view, this was a marketing misfire by Sega.
4. Flashback: The Quest for Identity print ad
Back in the 1990s, the CD-ROM was cutting edge technology in the world of computing and CDs (compact discs) helped game companies have their game content as well as multimedia files (example: full motion videos or animated scenes) released together conveniently. In the middle of the decade, a version of the game Flashback: The Quest for Identity (note: a game with computer-generated animation scenes previously released on PC) was released in cartridge format for the Sega Genesis as well as the Super Nintendo Entertainment System (SNES). This was a big deal back in the days of the so-called 16-bit console war and the above print ad clearly emphasized it with the description “The First CD-ROM Game in a Cartridge!” The advertisers also assured consumers that the in-game 24 frames-per-second frame rate, the Hollywood-inspired high-quality visuals and related gameplay elements were intact for consoles. When I saw this particular ad, I became convinced to buy the game for my SNES (read my retro review by clicking here). To see how Flashback looks like on Sega Genesis, watch this.
5. Albert Odyssey: Legend of Eldean print ad
There is no denying the fact that Working Designs (closed since 2005) contributed a lot to console gaming by localizing and releasing several Japanese role-playing games (JRPGs) in America at a time when such games were not yet popular. Apart from the Lunar RPGs and Dragon Force, the company brought Albert Odyssey: Legend of Eldean to the Sega Saturn console in America and they had a very eye-catching print ad promoting it. Like their ads for Lunar RPGs, the Albert Odyssey: Legend of Eldean print ad had a dominating anime-style artwork that highlighted the fantasy concept and characters, plus screenshots and in-game animated (note: not anime but detailed pixel artworks) sequences that were meant to attract RPG enthusiasts and gamers looking for the next-generation console gaming experiences. It should be noted that Albert Odyssey: Legend of Eldean was actually the 3rd game of its franchise that started in Japan, and it was the first and only Albert Odyssey game to ever be released in English. To this day, Albert Odyssey: Legend of Eldean still has not been re-released nor remastered for other consoles and original Sega Saturn copies of the game are very expensive to acquire. That being said, this particular print ad is a lively reminder of Albert Odyssey’s only Western release.
6. Resident Evil 3: Nemesis print ad
After the release of the best-selling and acclaimed Resident Evil 2, Capcom approved the production of several Resident Evil projects that include sequels and spin-offs. Along the way, Sony announced in 1999 that the PlayStation 2 console will come out in 2000 and this had an impact on Capcom’s RE projects as many of them were being developed for the aging PlayStation (PS1) console. Before the PS2 announcement, Capcom had a PS1 RE game project with its story set on a cruise ship. That project was abandoned following the PS2 announcement and because Capcom did not want to leave its fans to wait too long for another Resident Evil adventure on PS1, they reviewed their list of proposed spin-off games and went ahead making Resident Evil 3: Nemesis (Japanese title: Biohazard 3: Last Escape) for a late 1999 release while the PS1 console was still in good demand.
In the above 1999 print ad, Resident Evil 3: Nemesis was shown with 3 screenshots assuring RE fans that the game has the tried-and-tested design of polygonal characters/monsters moving within pre-rendered environments, the action, the horror and adventure elements of the previous games. More notably, the new monster Nemesis had the biggest image and he rightfully became the main antagonist until the very end.
Lastly, the RE3 print ad featured the return of Jill Valentine (one of the protagonists of the first Resident Evil) and this time she had a clear sexualized look wearing a tube top and a mini-skirt. As I mentioned in my RE3 retro game review, I believe that the sexualized look of Jill was done by the game developers who were most likely influenced by the sexy appeal and iconography of the character Lara Croft from the Tomb Raider series of games. Like Lara Croft, Jill is sexy and capable of fighting with guns and other weapons. Whatever the intention of Capcom and the development behind the game, the print ad (which even had wrongful details about the timing of the story) clearly worked on getting RE fans and gamers’ attention as Resident Evil 3: Nemesis sold more than 3 million copies on PS1.
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Author Carlo Carrasco 