Tag: Sega Sports

Retro Gaming Ads Blast – Part 35

Retro Gaming Ads Blast – Part 35

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1970s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Intellivision print ad

Were you able to play a game on the Intellivision long ago?

In 1979, Mattel launched their Intellivision game console in America which instantly placed them in competition with Atari’s 2600 console. In a bid to convince gain market share, Mattel daringly came up with a competitive print ad like the one above showing two TV sets (with an Atari 2600 baseball game and a similar game on Intellivision), descriptive text that explained why the intellivision and its games are better, and even mentioned Atari by name several times. Obviously the tactic did not lead Mattel to ultimate market victory but the above print ad showed it was okay for a newcomer to mention their competitor and aggressively attack it to gain customers (both newcomers and active gamers).

2. Popeye Japanese arcade flyer

The front of the flyer.
The rear.

In 1982, Nintendo released the Popeye arcade game which was incidentally the result of the success of their original Donkey Kong arcade game. To promote the game, Nintendo came up with an arcade flyer that had a very lively front (note: the characters were instantly recognizable thanks to the great art used) and the rear having easy-to-read instructions on how to play the game, what levels to expect and what must be done when playing. Popeye was an arcade hit in Japan, but an even bigger hit in America. This old arcade flyer still looks nice.

3. Time Gal arcade flyer

On face value, this one looks more like an anime promo since gameplay elements were missing.

Released in Japanese arcades in 1985, Time Gal is one of those games that used the expensive LaserDisc technology to stream pre-recorded animation (made by Toei) and challenged gamers to react quickly (using the joystick and button for commands) in order to progress in real-time. The arcade flyer has a very lively visual design making it clear to players and arcade operators that a lot of anime awaits those who play Time Gal. Technically, players watch anime cutscenes happen and react using the controls. Time Gal was an arcade hit and it made its way outside of Japan by getting ported for the Sega CD.

4. 3DO print ad

If you bought a 3DO long ago, was it for gaming or for home entertainment purposes?

Remember the 3DO? Developed by the 3DO Company and launched in 1993, the 3DO was designed to not only play video games but also function with multimedia features. In fact, the 3DO was initially marketed as a machine that allows users to watch videos, play music, browse digital photographs, and even immerse themselves with software focused on different topics. This is exactly what the above 3DO print ad emphasized. In retrospect, it was so odd for me to see the print ad inside video gaming magazines I read.

5. Atari Jaguar print ad

The strong focus on gaming was clear with Atari for the Jaguar.

Over a month after the launch of the 3DO, Atari launched its Jaguar console with a strong focus on video gaming. As console sales slowly grew in 1994, Atari came up with the above print ad – showing lots of games for the Jaguar – to lure in customers aggressively. If you look closely at the descriptive text of the ad, it mentions the Atari Jaguar as 64-bit system emphasizing that it is more powerful than other video game machines of the time. The bit count controversy harmed Atari and eventually the Jaguar failed.

6. NBA Action ’94 print ad

Remember when Sega made NBA basketball video games that were exclusive to the Genesis console?

Remember when there were a lot of basketball video games licensed by the NBA in the 1990s? Through its own sports games brand – Sega Sports – Sega was dedicated to making exclusive sports video games for its customers and their NBA games were under the NBA Action brand. In 1994, they released NBA Action ’94 for the Genesis console and this two-page print ad they came up with had a catchy visual design (a supposed basketball player showing his palm and message to the camera on one side of the ad). Looking closely at the descriptive text, the ad mentions “most realistic 16-bit pro basketball”, “digitized players” and having all 27 NBA teams and star players. Sega Sports is no more but it’s legacy still lives on among Sega fans.

7. X-Men Sega Game Gear print ad

For X-Men fans!

Similar to its approach with the Sega Sports brand, Sega developed exclusive games for the Game Gear. The company secured from Marvel the license to make an original X-Men game and to promote it, this 2-page print ad showcased original art of the established X-Men characters of the time while using the remaining spaces for the screenshots and descriptive text. This old print ad still looks attractive and will easily resonate with X-Men fans as well as 1990s superhero comics enthusiasts.

8. Liberty or Death print ad

American history is the core concept of this strategy game by Koei.

If there is anything notable about the Japanese company Koei, it is the fact that it released strategy and simulation games that tackled varied topics while making each game distinct and playable regardless of platform. In my experience, I had a lot of fun playing their business simulation Aerobiz Supersonic on the Super Nintendo Entertainment System (SNES). In 1993, Koei released their turn-based strategy game Liberty or Death which tackled American history for its setting (note: Koei already established itself with historical simulations). To sell the game, Koei came up with a print ad that had a very eye-catching historical art (George Washington, Thomas Jefferson, and Benjamin Franklin among the figures), a few selected screenshots and descriptive text that emphasized the essence of the game. This print ad is a reminder that no video game company today would make a historical simulation due to geopolitics (note: there are a lot of woke activists among video game employees today) and for business reasons.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 24

Retro Gaming Ads Blast – Part 24

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Jangou Lady arcade flyer

If you were to play Mahjong digitally, does sex appeal motivate you to do so?

Are you fond of playing the tile-based game Mahjong? Believe it or not, there were indeed ways to play Mahjong in digital form inside the arcade or in gambling joints in Japan. The game Jangou Lady allows users to play rounds of Mahjong but with a notable additive – the digital art of women which serves as an attraction. In the sex appeal is clearly evident on this arcade flyer from the 1980s.

2. Star Wars: Return of the Jedi arcade flyer

Really nice art based on the movie.

Way back in 1983, Return of the Jedi delighted moviegoers in the cinemas throughout America. Behind the scenes, video game giant Atari acquired the movie license to make the 1984 arcade game Star Wars: Return of the Jedi. The arcade flyer’s front featured a highly detailed hand-drawn art of Darth Vader, the Death Star, Luke Skywalker and Storm Troopers on hover bikes, and the Millennium Falcon which reflect the selected elements of the movie that were turned into playable sections. The image of the arcade machine was understandably inserted as it came with an unusual controller. This flyer is still captivating to look at.  

3. Over Drive arcade flyer

This arcade flyer is a reminder that Konami was notable for hiring pretty and sexy women for their print ads.

In 1990, Konami produced a racing game for the arcades with a unique style of presentation. That game was Over Drive and it stood out among the many racing games in the arcade mainly because of its first-person view (with a digital version of the steering wheel and driver’s hands at the bottom of the screen) and unique approach on sprite-scaling. To promote the game, Konami hired sexy models for photography for use in both the arcade flyer and the exterior images on the machine. Having sexy models posing with a winning driver added to the motorsport racing vibe needed to promote the game.

4. American Gladiators for NES print ad

I saw American Gladiators on TV but never played this game.

American Gladiators was a syndicated TV show that featured a variety of games in which amateur athletes compete with the established gladiators to succeed and become the next American Gladiator. Due to its success, it was not surprising that video game adaptations of the show were realized just a few years after its debut. In 1991, GameTek released the American Gladiators game on the Nintendo Entertainment System (NES) and promoted it with this print ad that showcased their established gladiators of the time. This ad’s design was made to catch the attention of the fans.

5. Arch Rivals for NES print ad

I remember seeing a lot of people crowding in front of an Arch Rivals machine in the local arcade long ago.

Years before NBA Jam, there was Arch Rivals. Arch Rivals was a full court basketball video game in which players are allowed to punch players from the opposition in order to steal the ball and score. Over a year after the game’s 1989 arcade debut, the NES version was released and the publisher came up with a print ad showcasing a hilarious and cartoony artwork (the same art used for the game’s box cover) which gave readers a clear idea of what to expect. The art used is timeless and it still is funny to see.

6. Sega Sports print ad

See any Sega Sports video game you like?

Back in the 1990s, Sega excelled with sports video games. They were so aggressive, they established their sub-brand Sega Sports and this particular print ad showed one page promoting assorted sports video games (basketball, golf, baseball, tennis, boxing and American football) for the Sega Genesis and the other page with an exaggerated image of a guy with the line “Relive your jock itch” posted. Historically, a lot of American players and owners of the Genesis are slightly older than those on NES and Super Nintendo Entertainment System (SNES) during the 1990s and the strong sports games approach is a key factor.  

7. Plumbers Don’t Wear Ties print ad

When I first saw this print ad, it did not interest me as the presentation is lousy.

The 3DO console is remembered for having a lot of games that used full-motion videos and photo slides regardless of what game designs came with them. Back in the 1990s, games designed as visual novels or dating simulations were still new in console gaming in the West. Following the PC version’s release, a 3DO port of Plumbers Don’t Wear Ties came out in 1994 and it received overwhelmingly negative reviews. The print ad here promoted the game as “an interactive romantic comedy” and fake quotes were displayed to fool ignorant readers that the game was entertaining. The print ad’s visual design had a mess of poorly implemented images. Ironically, this ad accidentally gave readers the idea that it was a slideshow game.

8. Dragon: The Bruce Lee Story and Demolition Man games print ad

If you saw the movies, did you play their respective video game adaptations?

The 1990s is remembered for the many movie-based video games that got released. Back in those days, a lot of Hollywood movie productions had video game adaptations as part of the business process and this is evident with the Dragon: The Bruce Lee Story and Demolition Man games released by Acclaim. For this particular print ad, the marketing team came up with a single-page ad to promote the two games with heavy emphasis on movie imagery leaving little room left for screenshots and other details. The way I look at this old print ad, it seems that Acclaim was aiming for not just movie fans but also gamers who like 2D fighting games and 2D action-adventure games.

9. Army Men: Sarge’s Heroes print ad

This print ad by 3DO is still funny to see.

In the late 1990s, The 3DO Company focused mainly on producing video games on multiple platforms and they had their own video game franchise based on the green plastic figures with a military theme. In 1999, they released Army Men: Sarge’s Heroes for PlayStation and Nintendo 64 (N64). To market the game, they had a hilarious visual concept of several solders freezing on an ice tray as a long green soldier marching on. This print ad always caught my attention while reading game magazines and it still is funny to stare at.

10. Sega Ages print ad

I can only speculate that Sega accepted Working Design’s financial offer for the publishing rights in North America.

Sega Ages is a series of ports and remakes of Sega’s own games (arcade and console) bundled together as compilations released on the modern consoles of the time. While Sega itself published Sega Ages on their Saturn console and Europe, the North American compilation was published by Working Designs under their separate brand Spaz which this particular print ad showed. While the classic Sega games of After Burner II, OutRun and Space Harrier often caught my attention, this ad made me wonder why did not Sega publish this compilation on the Saturn in North America themselves. Looking at this ad now remains awkward.

11. Sega Saturn North American print ad

Did you ever own a Sega Saturn in 1995?

While a lot of gamers and retailers were caught off-guard by Sega’s surprise early launch of the Saturn console in America, they still went ahead aggressively marketing the machine knowing they have a few months’ head start before the American launch of PlayStation. This print ad was designed to intrigue readers showing a bald lady whose head was made to look like the planet Saturn and next to her were images of Sega’s hottest games of the time – Virtua Fighter 2 and Virtua Cop. Sega relied strongly on imagery to promote their console with this print ad. It was somewhat weird yet eye-catching.

12. NBA Action ’95: Starring David Robinson print ad

David Robinson was the MVP of the NBA in 1995 but he failed to lead his team to the NBA championship back then. He would late win the NBA championship in the shortened 1999 season.

As mentioned early, Sega was aggressive the sports videos games and almost all of them were their own console exclusives. Their tradition of hiring professional athletes as endorsers continued during the age of the Genesis and Game Gear when they hired an NBA superstar as an endorser resulting in the Sega Sports basketball game titled as NBA Action ’95: Starring David Robinson. By the time the video game was released, Robinson was already the reigning Most Valuable Player (MVP) of the NBA. This print ad of Robinson in action still looks impressive but with a big catch – the superstar’s 1995 MVP achievement was arguably forgotten as he and his team (San Antonio Spurs) got eliminated by the Hakeem Olajuwon-led Houston Rockets in the Western Conference Finals. It did not help that Olajuwon outplayed Robinson a lot in that very playoff series. That is a sad reminder that also came with this Sega Sports print ad.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 12

Retro Gaming Ads Blast – Part 12

carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s and 1990s. In addition, there will be a few flyers of arcade games.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Contra arcade flyer

A clever visual concept by Konami towards gamers and arcade operators.
Details on the other side of the flyer.

Before it established itself as a popular gaming franchise with console gamers, Contra truly started in the arcades in 1987. First released in Japan on February 1987, Konami went on to release the game in arcades in the United States a month later and the flyer you see here was the Americanized promotion they came up with. Instead of hiring male actors or models to play soldiers, they hired a slim lady to appear with a female Rambo look standing in front of a Contra arcade machine. On the other side of the flyer are details that players and arcade operators can learn from. By today’s standards, this arcade flyer of Contra is still eye-catching and even amusing to look at.

2. College Football’s National Championship print ad

This ad has a strong visual appeal to gamers who like football.

This is another one of those video game ads I saw while reading comic books in the 1990s. College Football’s National Championship was a Sega Genesis-exclusive American football video game published by Sega (with the Sega Sports brand) to capitalize on gamers who want college football to play with at home. This print ad has a nice visual presentation of the college teams’ logos, screenshots and details of what gamers could expect when they buy and play the game. College Football’s National Championship received mostly positive reviews and it must have sold well because Sega went on to release a sequel to this game.

3. Robotron X print ad

This Robotron game was made at a time when 3D polygons became common for making video games.

Having played the classic game Robotron: 2084 on PC back in the 1980s, I was very surprised to see this print ad in 1996 promoting a brand new Robotron game for PlayStation as well as Windows PC. For the newcomers reading this, Robotron: 2084 was a classic which heavily influenced game designers who went on make other fan-favorite games like Smash TV and Llamatron. What makes Robotron X notable apart from being an official follow-up to the classic game was the fact that it was made at a time when game developers did their stuff to modernize gaming with 3D polygons for visuals while trying to come up with gameplay inspired by the classics. While Robotron X did not make a major impact on gaming, the classic Robotron: 2084 went on to be released in several multi-platform compilations such as Williams Arcade’s Greatest Hits, Midway’s Greatest Arcade Hits, and Midway Arcade Treasures.

4. Space Jam game print ad

If you saw the movie in 1996, were you able to play this video game adaptation?

What makes 1996 a memorable year for basketball fans was the Michael Jordan’s return to prominence (having previously retired for less than two years before returning to the NBA in 1995) and leading a very powerful Chicago Bulls team to what was their 4th NBA championship title. In that same year, Jordan starred in the live-action/animated movie Space Jam which grossed an impressive $250 million worldwide. On the same month the movie came out, the Space Jam video game adaptation was also released on PlayStation and Sega Saturn. This print ad was part of the multimedia hype of the movie and the game itself had a very similar design and visuals concept with NBA Jam but ultimately it failed to become a hit with critics and gamers. Not even the combined visual might of Jordan and Warner Bros. characters could achieve success.  

5. Magic Johnson’s Fast Break print ad

Still on basketball video gaming, the side-scrolling Magic Johnson’s Fast Break game was released on the Nintendo Entertainment System (NES) for console gamers to enjoy. Unsurprisingly, this ad had nice black-and-white art work of Magic Johnson as the dominant figure while leaving little space left to show the game box and only one screenshot. The real meat of this print ad are the details laid down in text description.

6. Virtua Fighter 2 for Sega Genesis print ad

Clearly a late effort by Sega to sell something to its many Genesis owners/fans in America at a time when PlayStation and Nintendo 64 started dominating 5th console generation sales.

In the history of arcade gaming and fighting games, Virtua Fighter 2 was a worthy follow-up to its groundbreaking predecessor. VF2 also made its way on the Sega Saturn which essentially maintained the great gameplay and 60 frames-per-second animation even though the 3D polygonal graphics were noticeably lower in quality compared to its arcade version. With VF2 in the arcades and on Saturn selling well, I was surprised to see this print ad of Sega releasing a totally different version of the game on the aging Sega Genesis console. Virtua Fighter 2 on Genesis had 2D graphics, sprites for the characters and a side-scrolling visual design. In fairness, the game developers exerted effort to recapture some of the gameplay elements within the Genesis limitations and 2D graphics. This print ad is a reminder of Sega’s American division selling a product to the remaining active Genesis owners.

7. Ring King print ad

Ring King itself clearly lacked promotional space in this ad.

In 1987, Data East released their arcade hit game Ring King on the Nintendo Entertainment System (NES) and prepared this print ad involving Ray Leonard, Jr. (on the foreground in boxing gear) and conveniently with the famous Sugar Ray Leonard and Thomas Hearns (with the promo of their first fight together in the background). Also conveniently, the company inserted their other games on the lowest part of the ad. Ultimately, the presence of Ring King itself was minimized only showing the game cover and two screenshots. This is clearly an eye-catching ad but there was not enough emphasis on the game itself.

8. Super Spacefortress Macross arcade flyer

The arcade flyer released only in Japan.

Have you ever seen the classic anime movie Macross: Do You Remember Love? I really love watching that movie and I played and finished the video game adaptation on PlayStation in 1999. What I never got to play was the arcade game adaptation of it which was released by Banpresto in Japan in 1992. This flyer promoting the game has a strong visual presentation thanks to the artwork made for it. Only one screenshot was shown as well as a clip from 1984 the animated movie (note: the arcade game itself has some images directly from the film plus some newly created ones added) but this ad still had what it takes to capture the attention of the many Macross fans in Japan. This arcade game was eventually released with an English translation in America and Australia.   

9. 2-in-1 print ad featuring Super C and Snake’s Revenge

A memorable and intriguing print ad from Konami promoting sequels.

This is one of the ads that Konami came up with to promote at least two games using a single-page ad format. I saw this ad in many comic books I read decades ago and its visual concept always caught my attention especially since I played the console game Contra a lot. At the high end of the ad were two fictional newspaper headlines highlighting the respective conflicts of Snake’s Revenge (with a nuclear danger concept) and Super C (with emphasis on alien invaders). These two games were sequels to the classics Metal Gear and Contra, and Konami clearly knew how to take advantage of the older games’ success and do their best to sell the sequels to gamers who love action-packed gaming as well as fantasized armed conflicts. Like the 2-in-1 ad showcasing Contra and Jackal, this was Konami’s aggressive move to sell war-inspired games to the NES userbase which was mostly composed of children and teenagers.

10. True Lies game print ad

There is nothing like taking advantage of the imagery of a Hollywood superstar to promote a video game based on the related movie.

Here is a video game ad I saw in many comic books I read in 1994-1995. True Lies (starring Arnold Schwarzenegger) was one of the big summer season movie hits of 1994 and the video game was part of the business tie-ins with the film. The people who made this print ad made the smart moves of showing not just one but three images of Schwarzenegger to promote the game while leaving some space to show what the game looked like. The True Lies game even had stills from the movie to emphasize the flow of the plot.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 4

Retro Gaming Ads Blast – Part 4

carlocarrasco

Welcome back readers, fellow geeks and retro gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will examine print ads from the 1990s that caught my attention and I will explain why they are worth look back at. In retrospect, the 1990s was a decade of serious changes in the world of electronic gaming as the industry saw the shift of graphics from 2D sprites and flat backgrounds to 3D polygons, the shift from cartridges to CDs for software distribution, and more.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for game details and images.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Castlevania: Bloodlines print ad

Creepy looking but not horrific. The simplistic approach turned out to be effective on making Sega Genesis gamers excited for this Castlevania release.

During the early stage of the so-called 16-bit console wars, Konami’s Castelvania series made the huge next-generation leap with Super Castlevania IV on the Super Nintendo Entertainment System (SNES) which gave gamers loads of fun challenges along with technological improvements that added to the gameplay. Being a prolific multiplatform game maker, Konami knew it could not abandon its fans who own the 16-bit console of Sega and this led them to making a unique Castlevania experience with the Sega Genesis in mind – Castlevania: Bloodlines.

The above print ad of Castlevania: Bloodlines was very eye-catching as it showed a photographic presentation of the grave of the Belmont family (note: Simon Belmont is arguably the most known hero of the series) backed with a detailed text description as well as screenshots that showed exactly what Castlevania fans expected with gameplay and presentation. While the visual style of the ad had a subtle approach to horror, it succeeded in informing the public that another fun-filled Castlevania experience was coming. The game went on to be a hit among gamers and critics.

2.  The Granstream Saga print ad

THQ really tried hard to sell The Granstream Saga in North America at a time when a lot more Japanese RPGs started coming into the market.

Back in the late 1990s, there was a slew of Japanese role-playing games (JRPGs) that got released on the PlayStation console in North America arguably because of the massive sales success of Final Fantasy VII in 1997. In 1998, THQ (note: then a newcomer in video gaming) made the daring move to release The Granstream Saga in North America and it was part of the company’s plan of releasing more RPGs. With regards to the 1998 print ad, THQ marketing team wisely emphasized the fact that the game launched at #1 in Japan (published by Sony) although, strangely, the rest of the short descriptive text did not emphasize the fact that the game was one of the first fully polygonal RPGs ever released. The ad had one image of an animated cut scene while there were two gameplay images. When I first saw the print ad, I became interested with The Granstream Saga as I was fond of both RPGs and anime. I never got to play it due to a lack of time and money back then.

3. NBA Action 98 print ad

Do you find this print ad funny or disturbing or both?

The first time I saw Sega’s print ad of NBA Action 98 (a polygonal NBA basketball video game for the Sega Saturn), it caught my attention quickly mainly because of the concept of the imagery showing a really tall guy leaving the place after getting stretched to be tall (as emphasized by an adult operating a machine to stretch another kid’s body to get taller) as a kid from outside looks on. While it looked hilarious at first, the photographic imagery also had an unintentional dark tone as the adult operating the machine looked like he was torturing the kid. This print ad was really eye-catching in a rather disturbing fashion to me, so much so I did not have any interest left to check out the advertised game. The small size of the screenshots and the hard-to-read descriptive text did not help at all. In my view, this was a marketing misfire by Sega.

4. Flashback: The Quest for Identity print ad

This was indeed an eye-catching print ad.

Back in the 1990s, the CD-ROM was cutting edge technology in the world of computing and CDs (compact discs) helped game companies have their game content as well as multimedia files (example: full motion videos or animated scenes) released together conveniently. In the middle of the decade, a version of the game Flashback: The Quest for Identity (note: a game with computer-generated animation scenes previously released on PC) was released in cartridge format for the Sega Genesis as well as the Super Nintendo Entertainment System (SNES). This was a big deal back in the days of the so-called 16-bit console war and the above print ad clearly emphasized it with the description “The First CD-ROM Game in a Cartridge!” The advertisers also assured consumers that the in-game 24 frames-per-second frame rate, the Hollywood-inspired high-quality visuals and related gameplay elements were intact for consoles. When I saw this particular ad, I became convinced to buy the game for my SNES (read my retro review by clicking here). To see how Flashback looks like on Sega Genesis, watch this.

5. Albert Odyssey: Legend of Eldean print ad

To make things clear, Albert Odyssey: Legend of Eldean is not based on any anime property. It was the 3rd game of its series and the first and only one to be released in English.

There is no denying the fact that Working Designs (closed since 2005) contributed a lot to console gaming by localizing and releasing several Japanese role-playing games (JRPGs) in America at a time when such games were not yet popular. Apart from the Lunar RPGs and Dragon Force, the company brought Albert Odyssey: Legend of Eldean to the Sega Saturn console in America and they had a very eye-catching print ad promoting it. Like their ads for Lunar RPGs, the Albert Odyssey: Legend of Eldean print ad had a dominating anime-style artwork that highlighted the fantasy concept and characters, plus screenshots and in-game animated (note: not anime but detailed pixel artworks) sequences that were meant to attract RPG enthusiasts and gamers looking for the next-generation console gaming experiences. It should be noted that Albert Odyssey: Legend of Eldean was actually the 3rd game of its franchise that started in Japan, and it was the first and only Albert Odyssey game to ever be released in English. To this day, Albert Odyssey: Legend of Eldean still has not been re-released nor remastered for other consoles and original Sega Saturn copies of the game are very expensive to acquire. That being said, this particular print ad is a lively reminder of Albert Odyssey’s only Western release.

6. Resident Evil 3: Nemesis print ad

Capcom efficiently showed the new monster Nemesis, screenshots of the game and the return of Jill Valentine in this 1999 print ad.

After the release of the best-selling and acclaimed Resident Evil 2, Capcom approved the production of several Resident Evil projects that include sequels and spin-offs. Along the way, Sony announced in 1999 that the PlayStation 2 console will come out in 2000 and this had an impact on Capcom’s RE projects as many of them were being developed for the aging PlayStation (PS1) console. Before the PS2 announcement, Capcom had a PS1 RE game project with its story set on a cruise ship. That project was abandoned following the PS2 announcement and because Capcom did not want to leave its fans to wait too long for another Resident Evil adventure on PS1, they reviewed their list of proposed spin-off games and went ahead making Resident Evil 3: Nemesis (Japanese title: Biohazard 3: Last Escape) for a late 1999 release while the PS1 console was still in good demand.  

In the above 1999 print ad, Resident Evil 3: Nemesis was shown with 3 screenshots assuring RE fans that the game has the tried-and-tested design of polygonal characters/monsters moving within pre-rendered environments, the action, the horror and adventure elements of the previous games. More notably, the new monster Nemesis had the biggest image and he rightfully became the main antagonist until the very end.

Lastly, the RE3 print ad featured the return of Jill Valentine (one of the protagonists of the first Resident Evil) and this time she had a clear sexualized look wearing a tube top and a mini-skirt. As I mentioned in my RE3 retro game review, I believe that the sexualized look of Jill was done by the game developers who were most likely influenced by the sexy appeal and iconography of the character Lara Croft from the Tomb Raider series of games. Like Lara Croft, Jill is sexy and capable of fighting with guns and other weapons. Whatever the intention of Capcom and the development behind the game, the print ad (which even had wrongful details about the timing of the story) clearly worked on getting RE fans and gamers’ attention as Resident Evil 3: Nemesis sold more than 3 million copies on PS1.

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