carlocarrasco

Land Transportation Office (LTO) urges motorists to avail of online driver’s license renewal

August 7, 2025July 30, 2025carlocarrasco

Recently the Land Transportation Office (LTO) urged motorists to take advantage of the online driver’s license renewal process which would save them time and money when compared to personally doing it at physical renewal centers, according to a Manila Bulletin news report.

To put things in perspective, posted below is an excerpt from the Manila Bulletin report. Some parts in boldface…

Land Transportation Office (LTO) chief Assistant Secretary Vigor D. Mendoza II urged all its clients to avail of the online driver’s license renewal in order to save time and money for the transaction.

By availing of the online platform, Mendoza said motorists would save time and money compared to personally going to LTO offices just to renew their driver’s license.

“With this digital platform, our kababayan, especially the busy workers, will save more time, energy and even their hard-earned money if they avail of this because they no longer have to go to LTO offices for this particular transaction,” said Mendoza.

“And another benefit of this technology is we are able to reduce human intervention, which means that this is an effective anti-fixer and anti-corruption platform,” he added.

The online driver”s license renewal, which was mentioned by President Marcos in his State of the Nation Address (SONA), can also be accessed through the eGov app.

Mendoza said he already instructed all Regional Directors to amplify the traditional and social media campaigns to promote online driver’s license renewal. The online driver’s license renewal is fully available not only in the country but also abroad.

Let me end this post by asking you readers: What is your reaction to this recent development? Have you tried renewing your driver’s license online as the LTO stated? Is the online driver’s renewal system functional and efficient? How many motorists in your local community prefer to have their licenses renewed at the physical offices of the LTO?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

A Look Back at Spectacular Spider-Man #88 (1984)

August 6, 2025August 4, 2025carlocarrasco

Disclaimer: This is my original work with details sourced from reading the comic book and doing personal research. Anyone who wants to use this article, in part or in whole, needs to secure first my permission and agree to cite me as the source and author. Let it be known that any unauthorized use of this article will constrain the author to pursue the remedies under R.A. No. 8293, the Revised Penal Code, and/or all applicable legal actions under the laws of the Philippines.

Welcome back superhero enthusiasts, 1980s arts and culture enthusiasts, Marvel Comics fans and comic book collectors! Today we go back to the year 1984 to examine a small part of the Marvel Comics shared universe through a tale of the Spectacular Spider-Man monthly series.

In issue #87, Spider-Man revealed his secret identity to Black Cat. That was a turning point on not just the romance between the two but also on their combined efforts of stopping crime and helping others in the city. This opens up opportunities for creative teams of Marvel to explore where Spidey and Black Cat’s relationship will go to next.

With those details laid down, here is a look back at Spectacular Spider-Man #88, published in 1984 by Marvel Comics with a story written by Bill Mantlo and drawn by Al Milgrom.

Early story

The story begins inside a secret facility wherein several armed guards are preparing themselves for an unseen incoming force. They are guarding a convict known as The Cobra (Klaus Voorhees) who warns them that the one person after him will find some way of killing him.

Suddenly, Mister Hyde breaks through the metallic gate and demands that Cobra should be given to him. The guards used tranquilizer gas to take Hyde out but it turned out useless. Cobra and his handlers secretly moved to the rooftop of the facility to try to escape by helicopter. Suddenly, Hyde emerges, brings down a solid tower and crashes the helicopter with it. He then grabs Cobra who only slithered away.

Meanwhile in New York City, Spider-Man is inside the apartment of Felicia Hardy (Black Cat) and he feels that something dreadful is going to happen…

Quality

*There is a lot of action scenes to enjoy here. Spider-Man and Black Cat have their own moments taking on Hyde.*

I will go straight to the point here. This Spectacular Spider-Man tale sure is packed with a lot of action and intrigue balanced by the romance of Spider-Man and Black Cat (who is now living with the knowledge that Peter Parker is Spider-Man). The conflict between Mister Hyde and the Cobra here is preceded by their past collaboration of getting revenge upon Thor. In fact, Spider-Man had encountered both characters sometime prior and his personal knowledge of Thor’s encounter with them added some depth to the new conflict in this comic book. Spidey here became cautious as he knows the extent of the savagery of Hyde.

As this tale took place after Black Cat learned Spider-Man’s secret identity, the dynamics between the two during battle became intriguing when the former took the initiative to strike the dangerous Hyde even though she was told to protect Cobra. This forces the iconic webslinger to put himself at risk by aggressively hitting Hyde while keeping Black Cat out of the way.

The big battle involving the four notable characters is quite extensive and intense to follow. There are a few strong twists between the scenes and it is entertaining to read. When it comes to character development, I enjoyed how the creators portrayed Spidey being concerned about Black Cat’s wellbeing and her lack of super powers while simultaneously portraying her as being determined to so something significant on solving problems.

Conclusion

*The romance between the two is worth following.*

Spectacular Spider-Man #88 (1984) is not only a good follow-up to the previous issue, it is also a worthy showcase of Spidey and Black Cat’s relationship as Cobra and Hyde engage in a new conflict. As this is an action-packed story, it is not surprising that the character development scenes are fewer. This is a fun read.

Overall, Spectacular Spider-Man #88 (1984) is recommended.

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Economic study finds Starbucks and Dunkin’ leading Philippines coffee market while local brands are gaining

August 6, 2025July 29, 2025carlocarrasco

Are you fond of buying drinks at a local coffee shop or at a small stall that sells coffee? Recently the University of Asia and the Pacific-Center for Food and Agri Business (UA&P-CFA) announced the results of its research revealing that the local coffee market (cafés and small sellers specifically) of the Philippines are being dominated by Starbucks Coffee and Dunkin’ (formerly Dunkin’ Donuts) while several local brands are gradually gaining market share, according to a Philippine Star business news report.

To put things in perspective, posted below is an excerpt from the business news report of the Philippine Star. Some parts in boldface…

Global brands continue to dominate the country’s coffee industry, but homegrown brands are gaining traction, helping to diversify and enrich Filipinos’ caffeine options, according to the University of Asia and the Pacific-Center for Food and Agri Business (UA&P-CFA).

In a policy brief, UA&P-CFA said the local café market is led by a “few dominant” global brands, based on a Euromonitor report.

These global brands, the UA&P-CFA noted, maintain their strong presence through solid branding, extensive branch networks and loyal customer base.

The policy brief indicated that Starbucks Corp. remains as the industry leader, accounting for almost 54 percent of total value share among chain café and bar operators.

It was followed by Dunkin’, a foreign brand under Inspire Brands Inc., with a 12.1-percent market share, according to the policy brief authored by Cy Reyes, a research assistant at UA&P-CFA.

Meanwhile, McDonald’s Corp. held a market share of 5.8 percent while Jollibee Foods Corp., which operates The Coffee Bean & Tea Leaf, accounted for 5.6 percent.

“In addition to global chains, the Philippine café scene is vibrant and diverse, featuring several strong homegrown brands that continue to gain traction and shape local consumer habits,” UA&P-CFA said.

UA&P-CFA said one of the most prominent local cafés is Mary Grace Food Inc., noting that it is known for its “cozy, sit-down atmosphere” and its handcrafted baked goods. The other notable local players, according to the policy paper, are Bo’s Coffee, Figaro Coffee, Coffee Project and But First, Coffee.

The local coffee industry has also been enriched by the growth of specially and so called third-wave coffee shops like Yardstick, % Arabica and El Union, the UA&P-CFA said.

These coffee shops focus on artisanal brewing methods, single-origin beans and minimalist shop designs, it added.

Furthermore, coffee kiosks like Big Brew, Pickup Coffee and various regional iced coffee stalls catering to the fast-growing market for convenient, budget-friendly caffeine options contribute to the vibrant coffee industry.

The emergence of various coffee brands outside the traditional, huge global names indicate the “rich” and “expanding” influence of local café innovators, UA&P-CFA said.

“Though these smaller and niche players hold modest individual shares of the market, collectively they play a vital role in the evolution of the industry,” it said.

“They offer localized flavors, elevate coffee standards, and respond to the preferences of a wide and increasingly discerning customer base,” it added.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the coffee market and coffee sellers industry of the Philippines will keep modernizing as more people keep on buying coffee? Do you think the recent study should focus more on convenience stores selling coffee? What is your favorite coffee shop here in the Philippines?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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I Love Israel: Talks of possible Free Trade Agreement (FTA) to boost Israeli investments into the Philippines

August 5, 2025July 30, 2025carlocarrasco

In recent times, Israel’s Minister of Economy and Industry Nir Barkat visited the Philippines and he has officially confirmed that the Jewish state and the nation of Filipinos are starting the process for initial negotiations for a free trade agreement (FTA), according to a news article by the Philippine News Agency (PNA). If an FTA is realized sometime in the future, it would mean more Israeli investments coming into the Philippines.

To put things in perspective, posted below is the excerpt from the PNA news article. Some parts in boldface…

The announcement of the Philippines and Israel’s intention to pursue free trade agreement (FTA) talks is certain to bring in more Israeli investments into the country.

Visiting Israel Minister of Economy and Industry Nir Barkat said the Philippines and Israel “actually are starting the process” to initiate negotiations on a free trade deal.

“Usually, it takes few years to sign an FTA. By defining that we will, many investors will start collaborating now,” he told reporters on the sidelines of a reception in Taguig City on Tuesday night.

“When investors see that in a year, two years, at some point in time, there’s going to be an FTA, they (start) to invest already. The impact of announcing that we will be doing a deal together is quite immediate.“

Barkat said Israeli firms are eager to expand businesses on a number of areas, specifically agricultural technology and food technology in the Philippines. Israel, he said, is also intent on growing its already robust trade with the country.

“My goal is to have 10 times more trade in 15 to 20 years with all countries, including the Philippines. In order to scale to such volumes of trade, we need to put foundation for long term infrastructure, and that’s what we’re doing in this visit,” he told the Philippine News Agency in a separate interview.

Barkat said he sees the Philippines as a partner that could aptly “complement” Israel both by scale and scope.

In his 4th State of the Nation Address on Monday, President Ferdinand R. Marcos Jr. said the Philippines is ready to receive local and foreign investors, especially on agriculture.

This newest development shows the continuing growth of Israel-Philippines ties with trade in mind. Even though Israel remains fighting the Palestinian terrorist group Hamas in Gaza, the Jewish state still manages to have economic breakthroughs (click here and here). Given the fact that Israel won the 12-day War over terrorist state Iran, that alone is enough to be confident about Israel’s economy and the prospects of Israeli enterprises and entities investing overseas. Besides, the Philippines can benefit not only from the finances of Israeli investments, but also from Israel’s advanced technologies and job creation for Filipinos.

To my fellow Filipinos reading this, I encourage you to accept the truth that Israel is the land God designated specifically for the Jewish people (read Genesis 35:10-12) and His command must be followed without hesitation. If you want to be blessed further by the Lord, do so by loving and blessing the Jewish people (Genesis 12:1-3). I did my part when I was in Israel. Also, let me remind you all that the ties between the Jews and Christians are truly biblical!

I encourage you all to pray to the Lord God in support of Israel, to love and bless the Jewish people, and pray for the peace of Jerusalem. Pray to Him so that Israel-Philippines ties and cooperation will keep growing stronger and more resilient no matter what happens around the world.

If you truly believe in Lord Jesus, the Holy Spirit and God the Heavenly Father wholeheartedly and you continue to be faithful, you should be aware that Christians are meant to stand united with Israel and love the Jewish people no matter what. You can do your part supporting Israel by donating to Christians United for Israel (CUFI). Do not forget to read the Holy Bible, then pray in tongues to the Lord in the privacy of your room with the door shut.

Always be the fearless and aggressive church of Lord Jesus! Always stand in support of Israel and its ties with the Philippines!

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Nomura says America’s 19% tariff may cut Philippines GDP growth slightly

August 5, 2025July 28, 2025carlocarrasco

In the middle of mixed reactions towards the United States’ 19% tariff on Philippine exports, Nomura Global Markets Research stated that the country’s gross domestic product (GDP) growth could be cut by 0.4%, according to a BusinessWorld news report. Recently, US President Donald Trump and Philippine President Ferdinand “Bongbong” Marcos, Jr., met in the White House which resulted in the new tariff.

To put things in perspective, posted below is an excerpt from the news report of BusinessWorld. Some parts in boldface…

THE United States’ 19% tariff on Philippine goods could cut the Philippines’ gross domestic product (GDP) growth by 0.4 percentage point (ppt), Nomura Global Markets Research said.

In a report, Nomura said the US tariff of 19% on Philippine goods is “fairly high” and poses downside risks to growth.

“We estimate the direct effects could reduce our baseline GDP growth forecasts by a still-substantial 0.4 ppt in the Philippines.”

Nomura said this projection is “relatively substantial” compared to its baseline growth forecasts of 5.3% and 5.6% for this year and 2026, respectively.

“This is partly because we assigned 10% as the level where the reciprocal tariff rate could settle, on the assumption that the Philippines is a strong ally of the US and is not a third country for transshipments,” Nomura said.

“As it turns out, despite the visit to Washington by President Marcos and both sides reiterating the need for a strong partnership, the tariff was still set at 19%, which is even higher than the ‘Liberation Day’ level of 17%.”

Last week, Philippine President Ferdinand R. Marcos, Jr. met with US President Donald J. Trump at the White House in Washington, DC. Mr. Trump announced a 19% tariff would be imposed on Philippine goods, which will take effect starting Aug. 1.

“The trade ‘deals’ therefore represent upside surprises in terms of tariff rates, especially for the Philippines,” Nomura said.

“As a result, if implemented and these tariff rates are sustained, these will likely further weigh on growth in both countries relative to our current baseline forecasts.”

The government expects GDP to grow by 5.5-6.5% this year, lower than its previous target of 6-8%.

“While these ballpark estimates make sense to us, uncertainty remains high and these are ‘only’ taking into account the direct effects on these ASEAN countries’ exports to the US,” Nomura said.

These estimates do not account for sectoral tariffs, such as in semiconductors and pharmaceuticals, which are currently exempted, it added.

“But as our US team highlights, the risk is these could be set higher, though some countries could be exempted, adding to the uncertainty. As mentioned above, the details of the trade deals with Indonesia and the Philippines are still limited.”

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines is in a serious disadvantage with the American tariff of 19% imposed on the nation’s exports? Do you think the Philippine economy still has strong momentum to reach 6% GDP growth by the end of this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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What to watch on YouTube right now – Part 93

August 4, 2025August 10, 2025carlocarrasco

Welcome back my readers, YouTube viewers and all others who followed this series of articles focused on YouTube videos worth watching. Have you been searching for something fun or interesting to watch on YouTube? Do you feel bored right now and you crave for something to see on the world’s most popular online video destination?

I recommend you check out the following videos I found.

#1 Ashleigh Burton reacts to Octopussy – As a young boy, I first saw the 1983 James Bond movie Octopussy on home video. Starring Roger Moore, the movie has Agent 007 on another wild adventure facing off with a Soviet Union general and the exiled Afghan prince. With a notable part of the film shot on location in India, Octopussy’s action and stunt scenes looked exotic and sometimes comical. That being said, I enjoyed watch Ashleigh Burton’s reaction video and it is easily the most entertaining Octopussy reaction video on YouTube to date. Watch her video now.

#2 Trump crushes the European Union and wins big for America – After executing the greatest comeback ever, US President Donald Trump’s winning streak of achievements continued as he scored big for the Americans by crushing the corrupted European Union (EU). Not only did American win over the EU on trade, Trump slammed Europe’s approach on migration as well as their renewable energy policies in front of the president of the European Commission Ursula von der Leyen. Watch the two videos below and pay close attention to the details.

#3 Slope’s Game Room examines Theme Park – While I played a lot of video games and computer games through the decades, I never had the chance to play the 1994 game Theme Park. Developed by Bullfrog Productions, Theme Park is a simulation game in which players get to construct an amusement park and manage it with the goal of attracting visitors, making profit and expanding globally. The game was a major hit among critics and gamers. To find out more about who made Theme Park and what inspired the developers to make it, watch Slope Game Room’s in-depth video below.

#4 Popcorn in Bed reacts to Jaws 2 – Recently the Canadian YouTuber Popcorn in Bed posted her reaction video of Jaws 2. A sequel to Steven Spielberg’s classic Jaws, the 1978 movie had Roy Scheider as the star again but he and director Jeannot Szwarc had conflicts behind the scenes and the production was troublesome. Having seen all Jaws movies, I can say that Jaws 2 had a lot of creative elements common with slasher horror movies. That being said, the way this movie drew reactions from Popcorn in Bed is a must-see.

#5 Japan’s authorities react to troublesome foreigners and tourists from overseas – There is no denying that Japan is a great place to visit and explore. As a young man, I toured Japan twice (in 1996 and 1997) and I can say that the travel experience is tremendous. In today’s age of social media and people having their own smartphones, Japan continues to attract even more visitors from around the world and the sad thing is that there are troublesome or disrespectful foreigners who arrived as well. Now the authorities are making adjustments in reaction. Watch and learn from the video of Asian Route below. Also, remember to respect the rules and the locals in every country you visit.

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Investment firm Cerberus Capital Management will invest P15 billion more in the Philippines

August 4, 2025July 27, 2025carlocarrasco

While a lot of economists stated that the economy of the Philippines is unlikely to achieve 6% growth this year, the New York-based investment firm Cerberus Capital Management is investing an additional P15 billion in the country, according to a Philippine News Agency (PNA) news article. For the newcomers reading this, Cerberus is the operator behind the Agila Subic Shipyard.

To put things in perspective, posted below is an excerpt from the first PNA news article. Some parts in boldface…

New York-based alternative investment firm Cerberus Capital Management is investing an additional PHP15 billion in the Philippines within a year, as it sees progress in its existing operations and government support for foreign investors.

The company, which operates the 300-hectare Agila Subic Shipyard, the former Hanjin Shipyard in Subic Bay that it acquired in 2022, disclosed the plan during a meeting with President Ferdinand R. Marcos Jr. in Washington, DC earlier this week.

In a press release Friday, the company said the additional investments will be used to update the shipyard and introduce new projects in logistics, energy, and transport infrastructure.

Cerberus managing director Alexander Benard said they are “encouraged by the progress we’ve seen and by the strong support from the Philippine government.”

“We believe the Philippines holds significant long-term potential as a regional hub for industrial and logistics activity. We look forward to building on this momentum and supporting the development of our key strategic assets in the Philippines,” he said.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the economy of the Philippines will experience a breakthrough of additional foreign investments over the next six months?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Greece pushes back hard against illegal immigrants

August 3, 2025August 1, 2025carlocarrasco

Greece, a nation with a population of over ten million people, has had enough with the influx of illegal migrants and they took action to control the border to protect both their sovereignty and their citizens. Officially there has been a freeze on asylum processes (for the next three months) and many foreigners who arrived on Greece’s shores were detained.

If you were not able to receive this particular news, then I’m not surprised because Islamo-Leftist mainstream news media outlets (the ones who favored illegal immigrants and open borders) refused to report about it. The more conservative news outlets like Sky News Australia managed to report about it early and I encourage you to watch their news video below.

For some time already, a lot of people from the Middle East and north Africa crossed the seas to reach the shores of Greece to enter Europe. The government of Greece has had enough and they started the changes a few months prior which explains their recent action against illegal migrants. For the newcomers reading this, gangs of violent migrants caused chaos in Spain weeks ago. Clearly Greece does not want such tragedies to happen in their country.

By pushing back against illegal immigrants, Greece itself is facing renewed opposition from those who support illegal immigration and the foreigners’ so-called rights. Watch and learn from the DW News video below.

Here is something intriguing to look at…the so-called refugees in Greece even protested at the gates of their camp demanding to be released to the wealthier parts of Europe like the United Kingdom (UK), Sweden and Germany. Seriously, what were these foreigners who illegally arrived thinking? Watch the Sky News Australia video below.

Lastly, United States President Donald Trump spoke out against illegal immigration (plus renewable energy) in Europe right in front of the President of the European Commission of the corrupted European Union (EU). It is clear that America under Trump secured their border with Mexico and they have been working hard to not only prevent illegal crossings but also go after the illegal immigrants and illegal aliens who are already in the country. Trump has solid results against illegal immigration with him and it would be great if the nations of Europe would be inspired to become tougher to secure their borders and protect the citizens. Watch the Sky News Australia video below.

Let me end this piece by asking you readers: What is your reaction to this development? Do you support Greece’s hard push back against illegal immigrants? Is there are an influx of foreigners who arrived at your country illegally over the past twelve months? Are there huge groups of illegal aliens living in your local community right now? What do you think it will take for Greece to deport all the illegal immigrants they have right now?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Philippines deports over 1,400 foreigners over immigration law violations

August 2, 2025July 26, 2025carlocarrasco

While Spain and other nations of Europe are struggling with the high number of illegal migrants and foreign nationals who keep on trespassing into their respective territories, the Philippines deported more than one thousand four hundred foreigners in the first half of 2025 over a series of violations of immigration law, according to a news article by the Philippine News Agency (PNA).

To put things in perspective, posted below is an excerpt from the first PNA news article. Some parts in boldface…

The number of foreign nationals who were deported during the first half of the year doubled compared to last year, the Bureau of Immigration (BI) reported Friday.

According to Commissioner Joel Anthony Viado, data from the bureau’s deportation and implementation unit (DIU) revealed that a total of 1,422 foreign nationals were deported due to immigration violations during the period. The BI recorded 717 deportees during the same period in 2024.

Chinese nationals topped the list with 957, followed by 231 Vietnamese, 41 South Koreans, 41 Malaysians, and 37 Burmese.

Viado said majority of the deportations were foreigners found to be illegally working in Philippine offshore gaming operators (POGOs) in the country despite the ban.

“Our strengthened deportation protocols follow the directive of the President to act swiftly and remove foreigners who abuse our people’s hospitality. We will continue expediting the deportation of foreign nationals who violate our laws,” the BI chief added in a statement.

The BI earlier reported improvements in deportation protocols, including fast-tracking clearances in partnership with the National Bureau of Investigation, immediate resolution of cases suspected to be filed under the ‘demanda me’ scheme, regular coordination with embassies for swift issuance of travel documents, and opening of a new holding facility for arrested aliens. Meanwhile, Viado also reported the arrest on July 22 of two Sudanese nationals found to be undocumented in San Carlos City, Pangasinan.

Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the national authorities will be able to apprehend and deport more illegal aliens who are still on the lose all over the Philippines? Do you think the authorities can double the number of deportees by the end of this year?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Retro Gaming Ads Blast – Part 33

August 1, 2025July 30, 2025carlocarrasco

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. E.T. the Extra-Terrestrial Atari 2600 print ad

*If you have seen Steven Spielberg’s 1982 movie, were you able to play the Atari 2600 video game? I did!*

Atari invested a lot on its video game based on Steven Spielberg’s E.T. the Extra-Terrestrial as the film was a massive box office success. In addition to their Atari 2600 video game print ad showing E.T. with Elliot, they ran another print ad with a concept of the sci-fi character needing people’s help. They came up with original artwork showing E.T. holding a box of the Atari 2600 E.T. video game, then posted details about how to acquire a copy of the game (with prices for regular customers and club members) and posted a toll-free 1-800 phone number. They also offered a $5 discount for those who order the E.T. or Raider of the Lost Ark video game and another cartridge. This old ad had commerce written all over it.

2. Bulls vs. Lakers and the NBA Playoffs Sega Genesis print ad

*Before NBA Live, there was this old NBA video games series by Electronic Arts.*

Based on the 1990-91 NBA season and the NBA finals match-up between the Chicago Bulls and the Los Angeles Lakers, Bulls vs. Lakers and the NBA Playoffs was Electronic Arts’ exciting game for the Sega Genesis which already had lots of sports-loving gamers. They made a 2-page print ad that was cleverly designed to make both gamers and NBA fans excited. It is not an accident that the ad showed comparative images (in-game footage and real-life basketball photos) of NBA superstars like Larry Bird, Michael Jordan, Karl Malone and Charles Barkley on the right. With the strong visual presentation, emphasis on popular NBA players and other details posted, this old ad is still fun and exciting to look at.

3. Japanese Smash T.V. print ad

Yes, it is true! The console port of the arcade classic Smash T.V. was released on the Super Family Computer (Super Famicom) in Japan back in the 1990s. While I cannot understand the Japanese text shown on the ad above, it still looks exciting as the official artwork plus a screenshot of the game were displayed. The revealed retail price of 7,800 Yen is alone eye-catching as there were many games in Japan launched below that price in the next console generation. I can only wonder how many gamers in Japan bought and enjoyed Smash T.V.

4. U.S. Championship V’Ball arcade flyers

*The very colorful and striking arcade flyer for the Japanese market.*

In 1988, Technos – the company behind the Double Dragon video games – released U.S. Championship V’Ball in video arcades in Japan and in America. The way it was promoted in Japan, Technos came up with an arcade flyer that had a comic-inspired hand-drawn artwork that easily gave viewers a strong American beach volleyball vibe. For the American arcade market, Taito (licensed by Technos) used different artwork showing two men in action. If you ask me, the Japanese arcade flyer is more dynamic to look at. Regardless of art style and presentation, both arcade flyers emphasized beach volleyball to gamers clearly.

5. Pitfall 3D: Beyond the Jungle print ad

*The 2-page print ad of Pitfall 3D: Beyond the Jungle.*

When Activision decide to make a new Pitfall video game with polygonal graphics and with 3D platform gameplay, it was not surprising at all as this was the trend that defined 1990s gaming. In 1998, Pitfall 3D: Beyond the Jungle was released for the PlayStation and it received a divisive reception from the critics. If you look closely at the print ad, the words “Next Generation Adventure” was written in the lower-right part and it was clear the game’s quality did not justify them.

6. Atari 2600 and games print ads

*Our household had an Atari 2600 console and many games.*

*Atari’s promotion of its console, the games and interactive entertainment with the TV.*

For a number of years decades ago, Atari dominated the video game console market in America with the Atari 2600 sold in the millions. While Atari today is no longer the video game giant it used to be, there is no denying the fact that they really changed the way people enjoyed the use of their television sets in American homes by offering them lots of video games for the Atari 2600 console. By looking at the above print ads, you can see that the company was not only aggressive with their marketing but also made interactive electronic entertainment more acceptable to countless families.

7. Burning Rangers North American print ad

*I remember this ad from video game magazines I read in 1998.*

Released in 1998 for the Sega Saturn, Burning Rangers was a high-quality exclusive game. To promote it in America, Sega came up with the print ad showing a few screenshots and a dominating image of a fire fighter cooling down on a kid’s personal pool. The image emphasized the element of fire in the game even though it lacked the more sci-fi elements used on the characters and setting. It should be noted that by 1998, the Sega Saturn was no longer in high demand in America as gamers overwhelmingly chose PlayStation and Nintendo 64 (N64) consoles and games. In retrospect, this was one of Sega’s final hard marketing moves done with a Saturn game.

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