Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Japanese Macross video games print ads


Looking at the history of Macross video games released only in Japan, there were these notable games that catered to the fans with different tastes during the period of 1997 to 1999. The two Japanese print ads here promoted the PlayStation version of The Super Dimension Fortress Macross: Do You Remember Love? (read my retro review by clicking here) and Macross: VF-X2 (only on PlayStation). 1997 marked the 15th anniversary of the entire Macross franchise and game publisher Bandai Visual kept the excitement for fans on high gear by aggressively promoting the two advertised games for their respective releases in 1999. These two print ads still resonate with long-time fans as each were clearly made to emphasize the games (with details, screenshots and original artworks) while using the right images of the Macross franchise for relevance.
2. Star Raiders print ad

I remember the old days of play Star Raiders on the Atari 2600 back in the early 1980s. Strangely enough, I don’t remember seeing this old print ad. Regardless, I really like the way the ad makers used hand-drawn art work to dominate the space while leaving enough space for text description, a screenshot and the picture of the Atari console with the TV set. In my view, this old ad is both amusing and attention-grabbing.
3. The Empire Strikes Back arcade flyer

Here is a Star Wars game I never played but managed to play it on a home computer. Released by Atari in 1985, The Empire Strikes Back (full title: Star Wars: The Empire Strikes Back) arcade game was the follow-up to the very popular Star Wars arcade game. Like its predecessor, it used vector graphics and certain sounds from the 1980 film for immersion. This arcade flyer is well designed showing three selected screenshots, a picture of the arcade cabinet and a portion of the AT-AT walker from the movie. The flyer truly showed gamers and arcade operators what they would get by selecting The Empire Strikes Back.
4. Steve Meretzky’s Spellcasting 301: Spring Break print ad

In the realm of computer gaming, there were certain games that catered to the more mature players. One example is Steve Meretzky’s Spellcasting 301: Spring Break which was released on for personal computers running on DOS (Disk Operating System) in 1992. This print ad clearly shows the adulterated nature of the game emphasizing sexy women with a paradise setting. This is the kind of print ad that you only in computer gaming magazines which had predominantly adult readers.
5. Pitfall! print ad

Back in 1982, 2D adventuring on the Atari 2600 reached new heights when Pitfall! was released. The game garnered wide praise for its gameplay and graphics, and because it was so enjoyable, it sold millions of copies and its success spread across other platforms. A key factor to its commercial success and strong identity with the Atari 2600 was this colorful print ad. The ad makers daringly used original artwork to emphasize the jungle, wilderness and adventure concept while leaving some space left to show a screenshot and the Atari 2600 game cover. Pitfall! is a video game classic.
6. Mario Bros. print ad

A few years before Nintendo skyrocketed with the massive success of Super Mario Bros., there was Mario Bros. on the Atari 2600 and Atari 5200. Published by Atari on their consoles, Mario Bros. was already a hit in the arcades. To capitalize on the popularity of the game, Atari came up with this comic-style print ad to capture people’s attention with the hope that the Atari 2600 and Atari 5200 ports will sell a lot. I first saw this ad while reading a comic book and it remains entertaining to see.
7. Ghoul Patrol print ad

Released in 1994 on the Super Nintendo Entertainment System (SNES), Ghoul Patrol is the accidental sequel to Zombies Ate My Neighbors. This was because the game did not start as a sequel but rather as an unrelated project that used the same gameplay engine of its predecessor. Since Zombies Ate My Neighbors already had a dedicated fanbase, a decision to turn the game into a sequel followed. Ghoul Patrol’s print ad took a different creative approach on its presentation by trying to look cool and catchy with a dominating pink background and slightly adulterated descriptions in green leaving little space left for screenshots and the white descriptive text. The print ad of Zombies Ate My Neighbors remains more engaging and more eye-catching than this one.
8. Silpheed print ad

Released in 1993, Silpheed on Sega CD was a remake of the original game of 1986. Like its predecessor, the Sega CD had 3D effects but used pre-rendered computer animation for a background that actually was full motion video. The print ad of this game had this fantastic looking computer-generated artwork and displayed four screenshots that looked really exciting back in 1993. If you look closely at the captions, the ad emphasized the CD-quality look and the cinematic graphics the game had. This old ad has aged well.
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