Tag: Avengers: Endgame

Do you miss watching movies at Commercenter?

Do you miss watching movies at Commercenter?

carlocarrasco

For those of you who have been missing out on developments here in Alabang, Commercenter officially closed down their cinemas (4 screens) on March 15, 2025 fulfilling their announcement (click here and here) They did, however, announce that something new will materialize but there are no details as to what that might be.

During one of my recent visits at the high-end shopping mall in Filinvest City, I noticed that the 2nd floor path leading to what used to be the cinemas was sealed shut which you can see in the video below.

For the newcomers reading this, Commercenter’s cinemas operated for a little over ten years starting in the 2nd half of 2014. The cinemas had 4 screens and each screen had a sitting capacity of over 100 seats. Outside of the screens, the ticket desk and the concessionaire were right beside each other. Having seen a lot of movies at Commercenter, I can say that watching films inside the cinemas was often comfortable, convenient and pleasant.

As many of us know, the COVID-19 pandemic really hit the cinemas industry of the nation very hard as other types of businesses also went down. The nationwide shutdown of movie theaters caused by government pandemic restrictions really hurt not only the cinema operators but also their employees. When the restrictions were eased, cinemas around the country gradually reopened and for a time moviegoers had to wear face masks when watching movies. When I saw The Batman in Commercenter in March 2022, me and others had to wear face masks because they were required.

A post-pandemic economic recovery happened here in the Philippines but it looks like the cinemas industry has yet to achieve the pre-pandemic numbers of moviegoers. That being said, I can only speculate that the rise of ticket prices, the preference of locals to watch new movies by streaming, and the rise of varied operating expenses probably contributed to the closure of cinemas not only in Commercenter but also those in Festival Mall.

With regards to inflation, the rise of ticket prices at Commercenter during the post-pandemic persion were noticeable. I paid P320 for The Batman in March 2022 and P380 for Sound of Freedom in September 2023 at Commercenter. Before the mall closed down its cinemas, foreign movie tickets were being sold at P400 each. Clearly, there were unfavorable economic forces that happened.

Without the cinemas, Commercenter lost entertainment value. I remember back in 2015 when a lot of people formed long lines to watch Jurassic World which also explained why the mall’s basement parking almost reached full capacity. There were also busy weekends for blockbusters films like Wonder Woman, Avengers: Endgame, Mission: Impossible – Fallout, Mad Max: Fury Road and others right there.

Before the closure of the cinemas happened, this movie poster of the 2025 Superman movie (directed by James Gunn) was displayed inside Commercenter. The film is set to open in cinemas worldwide this July and Commercenter’s cinemas have been closed since March 15. The display of this movie poster is pointless now.

Before the pandemic struck, Commercenter was a fun place for moviegoers and I personally know friends based outside of Muntinlupa City who came to the said mall for movies. That means Commercenter really had a unique attraction that made it competitive with Alabang Town Center and Festival Mall when it comes to attracting people who love movies. At the same time, the mall has nice places where visitors can have meals or coffee after watching a film.

Of course, the cinemas of Commercenter are no more and we can only remember the old days of fun-filled moviegoing at its cinemas through pictures, social media posts and collected movie tickets.  

In my honest opinion, watching movies in Alabang will never be the same.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

Commercenter announces March 15, 2025 closure of its cinemas, promises something new coming

Commercenter announces March 15, 2025 closure of its cinemas, promises something new coming

carlocarrasco

Commercenter, the nice sprawling shopping mall located in Filinvest City in Alabang, Muntinlupa, recently announced via social media that its 4-screen cinemas will be closing on March 15, 2025 and still they promised something new is coming.

To put things in perspective, posted below is the entire social media post announcement by Commercenter. Some parts in boldface…

To our amazing moviegoers, thank you for every laugh, tear, and unforgettable moment we’ve shared at Commercenter Cinema over the years. ❤️🎬 Your presence and memories will always be part of our story, and we’re beyond grateful for the journey.

While our curtains will officially close on March 15, this isn’t the end. Something exciting is on the way to Commercenter and we can’t wait to share it with you. Stay tuned! 😉✨

For transparency, posted below is the screenshot of one of the images that came with the social media post of Commercenter.

For the newcomers reading this, the cinemas of Commercenter opened in the late part of 2014 and its cinemas each had nice and comfortable seats with a good sound system and screen. Each cinema has over a hundred seats to accommodate moviegoers.

I myself saw lots of movies at Commercenter from 2014 to 2023 (note: I have not seen movies inside any cinema for 2024). While I cannot recall all the films I saw inside the cinemas of the sprawling mall, I saw the following there: Sound of Freedom (read my movie review by clicking here), Wonder Woman (my review here), The Hobbit: The Battle of the Five Armies, Write About Love (my review here), Rogue One: A Star Wars Story, Deadpool, Deadpool 2, Star Wars: Episode VII – The Force Awakens, X-Men: Apocalypse, Avengers: Age of Ultron, Avengers: Infinity War, Avengers: Endgame, Batman v. Superman: Dawn of Justice, Aquaman, Terminator: Dark Fate, The Batman, Jurassic World, and Godzilla: King of the Monsters (my review here) to name some.

The last movie I saw at Commercenter was Sound of Freedom.

In my experience, watching movies inside Commercenter was fun and comfortable. The mall is a short drive away from home and there are nice restaurants and stores inside. After watching a movie, I could enjoy a meal at Sigekiya Ramen or at The Black Pig or at Akrotiri, have coffee at The Coffee Syndicate or at The Bingsu. Or buy a snack at ASSI Fresh Plaza.

As such, it is really saddening to learn that Commercenter’s cinemas will be closing down soon. I can only speculate that not enough moviegoers in this post-pandemic age could support the cinemas of the mall and not enough private groups booked the cinemas for their events or gatherings. It seems to me that streaming – which became the new standard of watching movies since the COVID-19 pandemic – is a factor as well. Lastly, Commercenter charged P400 per ticket for foreign movies which is quite expensive for local moviegoers.

By adding Commercenter’s closing cinemas to the already closed old original cinemas of nearby Festival Mall, that would combine to a total of fourteen closed screens/cinemas. Festival Mall still has its 4-screen modern cinemas while Alabang Town Center’s cinemas are still operating. Without Commercenter as a movie venue, people living within Filinvest City and in the nearby communities will have to visit ATC and Festival Mall for the movie theater experience within Alabang.

The cinemas area at the 2nd floor of Commercenter.

Let me end this post by asking you readers: What is your reaction to this recent development? If you are a resident of Muntinlupa City who frequently saw movies at Commercenter, how do you feel about the March 15 closure of the cinemas? If you could still remember, how many movies were able to watch at Commercenter in all? What was the most memorable cinematic moment you had inside Commercenter’s cinemas? What could be the new thing Commercenter promised?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at  @HavenorFantasy as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673

COVID-19 Crisis: Safety and sanitation at local cinemas emphasized

COVID-19 Crisis: Safety and sanitation at local cinemas emphasized

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It has been days since Alert Level 3 was officially implemented all over Metro Manila which allowed for the reopening of several businesses and allowing them to accommodate more customers as the limitations on capacity were modified. Among the businesses authorized by the to reopen were the cinemas or movie theaters although the actual reopening has yet to happen. In fact, I passed by the cinemas at a local mall I visited this past Sunday and I saw they were still closed. Take note that there were attempts to push for reopening Metro Manila cinemas (click here, here and here).

As the reopening is still pending, there is this Manila Bulletin article about local cinemas will strictly implement health protocols. To put things in perspective, posted below is an excerpt plus a few relevant videos about safety and reopening. Some parts in boldface…

Cinemas and movie houses in the Philippines will strictly implement health protocols when these establishments reopen soon.

The Inter-Agency Task Force (IATF) put Metro Manila under Alert Level 3 and allowed the reopening of cinemas with restrictions. Only fully vaccinated people will be admitted and seating capacity will be limited to 30 percent.

The actual date of reopening of cinemas is still subject to confirmation and the public is advised to wait for further announcement, according to the Cinema Exhibitors Association of the Philippines (CEAP).

Cinemas in Metro Manila have been closed for 19 months due to the ongoing coronavirus disease (COVID-19) pandemic.

“That is the main goal right now,” said CEAP Charmaine Bauzon. “We have devoted the past 19 months of cinema closure identifying solutions and precautions based on science. We will implement these measures to confidently welcome back movie fans to cinemas and send them home safe.”

Cinemas are safe spaces

Bauzon assured “the public that cinema is a safe place. In fact, LGUs [local government units] have converted some theaters into vaccination centers, and no super-spreading were ever reported, even though people waited inside for hours.”

CEAP cited a recent study in Germany which concluded that cinemas are safer than almost any other indoor environment as long as safety guidelines are followed like wearing face masks, physical distancing and proper air ventilation.

The German study considered the following factors in its conclusion: People spend an average of only two hours at a cinema; people inside the cinema simply sit down and face the same direction which is known to reduce transmission risks; and people are not talking to each other during a movie, which minimizes possibility of infection.

Cinemas to strictly impose all safety protocols

According to CEAP, besides adhering to the IATF-mandated health standards, it also developed the “Sa Sine Safe Ka” protocols patterned after the “CinemaSafe” measures set by America’s National Association of Theatre Owners (NATO) and endorsed by epidemiologists.

I personally support the reopening of cinemas not just because I love watching movies in them but also because cinemas and their employees can contribute a lot to the economic recovery from this COVID-19 crisis we are all living with. When it comes to viewing movies in the comfort of home, I prefer Blu-ray over streaming anytime. Still the very best way to enjoy movies in their full glory is still inside the cinema! I can never forget the day I first saw Wonder Woman (2017) in the IMAX cinema at SM Southmall which was really an immersive experience. I even replayed that same movie in another cinema which had lazy boy seats. I also saw Logan, Godzilla: King of the Monsters, Avengers: Endgame, Aquaman and X-Men: Dark Phoenix on IMAX screens in different cinemas. When it comes to regular cinemas, I viewed Write About Love, Shazam!, and Joker to name some. Eventually I got to watch these movies in the comfort of home mainly on Blu-ray (which is always better than streaming) but I can confirm to you all that in my experience, the best place to view movies is still the cinema!

This iconic scene was at its grandest only in the cinema and I was fortunate to watch it on IMAX format!
The immersion of Aquaman on the big screen inside the IMAX cinema was indeed top-notch.

The good news here, as revealed in the excerpt above, is that local cinemas will exert efforts to make their venues clean and safe as their inevitable customers will be those who have been fully vaccinated. Cinema viewing will be far from normal but the latest developments related to Alert Level 3 are very welcome as it is the first step to returning to normalcy as the nation deals with community management and vaccinations for COVID-19. Above all, I urge all of you fully vaccinated people of Metro Manila and around the nation reading this – support the local cinemas! Put a stop to streaming and take the opportunities to watch movies in the movie theater because that streaming will NEVER match the grandeur and immersion of the cinema! The cinema is always better than streaming!

Let me end this piece by asking you readers: Are you eager to watch a movie inside the cinema here in Metro Manila as soon as it reopens? Have you been fully vaccinated already? What upcoming movies do you hope to watch in the local movie theater? Have you been following the CEAP on social media lately? Do you think that the top officials of the Metro Manila Council (MMC) and the Metropolitan Manila Development Authority (MMDA) really care about the plight of the cinema operators and their employees?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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Thank you for reading. If you find this article engaging, please click the like button below and also please consider sharing this article to others. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me as well. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me at HavenorFantasy@twitter.com

For more South Metro Manila community news and developments, come back here soon. Also say NO to fake news, NO to irresponsible journalism, NO to misinformation, NO to plagiarists, NO to reckless publishers and NO to sinister propaganda when it comes to news and developments. For South Metro Manila community developments, member engagements, commerce and other relevant updates, join the growing South Metro Manila Facebook group at https://www.facebook.com/groups/342183059992673