Welcome back Xbox fans, geeks, retro gaming enthusiasts and all gamers from around the world!
I was born in the mid-1970s. My video gaming experience started with the arcade games. A few years later, my console gaming experience started with the Atari 2600 console (which was our first console at home) and for about five years my friends (who also had the same console in their respective homes) and I enjoyed playing games on it.
Also this year, I bought myself a physical copy of Atari 50: The Anniversary Celebration to add even more retro gaming fun on my Xbox Series X and it has been an enjoyable experience so far. There is absolutely nothing like replaying the Atari 2600 games I enjoyed plus being able to play other games released on other Atari consoles I never had. I also love the fact that the collection (you can by the physical Xbox copy by clicking here) also has Atari’s own arcade games. This is truly a blast of retro gaming fun!
From my play session of the arcade version of the classic Missile Command.
Thanks to the Atari 50: The Anniversary Celebration, I finally got to play the Cloak & Dagger arcade game that was featured in the 1984 movie.
Historical insight about the classic game Centipede.
Atari’s arcade game Liberator.
Content from the arcade flyer of Missile Command now viewable in high-definition!
Atari 50: The Anniversary Celebration is not just a collection of video games from the past. It has a stylish presentation that makes it an interactive museum which allows you to look at the arcade flyers, the print ads, the official artworks of games, historical highlights and most notably lots of videos showing interviews of surviving Atari creators/producers who reveal very important details about what they went through, what the company culture was like, and more.
Those who were interviewed include Nolan Bushnell (who established Atari, Inc.), David Crane, Jerry Jessop, Bill Rehbock, Owen Rubin, Allan Alcorn, Tod Frye, Wade Rosen, Eugene Jarvis, and Howard Scott Warshaw. These are the guys who not only established Atari as a major gaming industry leader but also laid the foundations of console gaming as a crucial part of home entertainment in general. Also discussed was Atari’s efforts of bringing their arcade games to the consoles at home.
Adding further insight to Atari’s history were video interviews of Ed Fries (a key figure behind the establishment of Xbox), Cliff Bleszinski (Gears of War trilogy) and Tim Schafer (Psychonauts games).
My physical copy of Atari 50: The Anniversary Celebration which I enjoyed a lot on my Xbox Series X.
Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Vendetta UK and North American arcade flyers
Vendetta arcade flyer for North America
Vendetta arcade flyer for the UK.
In 1991, Konami released the 2D side-scrolling beat-them-up game Vendetta in arcades around the world achieving commercial success. While it is hard to tell if the promotions helped the game commercially, there is no doubt that the arcade flyers for the North American and United Kingdom (UK) markets were indeed very eye-catching.
The North American Vendetta arcade flyer had a photographic approach showing models playing characters supposedly representing the Cobras gang and the Dead End gang. The display of wooden boxes and the rope was done to symbolize the rough city environments of the game. On the other hand, the UK arcade flyer has illustrated artwork that captured the look of the Cobras gang from the game.
2. Star Control II: The Ur-Quan Masters print ad
This ad has great art that strongly emphasizes its science fiction concept.
This print ad of Star Control II: The Ur-Quan Masters (PC version) really caught my attention when I read gaming magazines in the early 1990s. The painted artwork showing a human and a hideous alien in the background with a planet, space ships and space stations filling the rest of the space was very captivating to look at. So captivating, it enticed me to search for the game but our PC at home had really low specs. Strangely enough, I played another version of Star Control II on a rented 3DO Interactive Multiplayer console in 1995. For the newcomers reading this, the game was critically acclaimed and was declared as one of the very best PC games ever made. Enjoy looking at the print ad above.
3. Space Channel 5 print ad
The visual style and character designs are the result of the game designer’s research that includes interviews with lots of young girls over their interests and tastes in video games.
When Sega launched their Dreamcast console in Japan in late-1998, their financial health was already in a very bad state and the future looked grim. Even as they faced tremendous odds, Sega still went on to aggressively sell Dreamcast consoles with exclusive games and Space Channel 5 was one of them.
First released in Japan in 1999, Space Channel 5 was a musical, puzzle-oriented game that was the result of Tetsuya Mizuguchi’s work backed with research he did that included interviewing young girls to find out what their tastes in gaming are. The print ad showing the highly stylized protagonist Ulala and a few screenshots really caught the attention of gamers and kept the Dreamcast in their minds. While the game did not achieve commercial success as a Dreamcast-exclusive, Sega went on to release a version of Space Channel 5 on the PlayStation 2 console, plus sequels.
4. Cybernator print ad
The mention of Terminator and RoboCop rivaled the artwork when it comes to grabbing people’s attention.
I remember seeing the print ad of Konami’s Cybernator (Japanese title: Assault Suits Valken) in several comic books I read back in 1992. I never got to play it but the print ad’s artwork was memorable as I was fond of robots in anime, movies and video games back then. What was arguably the most memorable aspect of the print ad was the line that mentioned RoboCop and the Terminator in a comedic way. This is a creative way to market the game.
5. NBA Basketball 2000 print ad
There were a lot more NBA video games back in the 1990s.
NBA Basketball 2000 was one of those basketball videos games of the 1990s that was not published by EA Sports nor published by the other established game publishers like Sega, PlayStation and Konami. In fact, the one thing on the ad that caught my attention was Fox Sports Interactive which published some sports videos games during the decade. The print ad also served as a reminder that there were a lot more NBA video games for gamers to choose from during the 1990s.
6. Food Fight arcade flyers
Food Fighter arcade flyer with illustrated artworks.
Food Fight arcade flyer with a photographic touch and actors.
I never got to play the 1980s game Food Fight in the arcades nor did I ever had the opportunity to play it on Atari consoles and Xbox 360. Released in 1983 in the arcades by Atari, Food Fight was designed to allow players to control a character moving through a 2D field to consume an ice cream on a cone (placed on the opposite end of the field) before it melts while avoiding the chefs who are out to chase and block the player.
The arcade flyer with illustrated artwork on the characters interacting with the arcade machine is really amusing to look at. Equally amusing is the other arcade flyer that had a photographic approach showing two kids (one playing the arcade machine and the other about to throw a pie) and four chefs. Considering the nice visual concepts Atari came up with for the arcade flyers, Food Fight actually never became a commercial hit selling only a few thousand arcade units.
7. X-Kaliber 2097 print ad
This print ad from the 1990s had a nice visual style.
The Super Nintendo Entertainment System (SNES) had plenty of 2D side-scrolling adventure games and among them was X-Kaliber 2097 released by Activision (now a Microsoft-owned company and integral part of Xbox) in America in 1994. The game had a really interesting story concept about a chaotic far future society plagued by overwhelming crime and violence. The print ad showed a mild taste about the game’s concept and gameplay, but it was more effective when it comes to showing the formidable foes that await the playable protagonist Slash. This print appeared in several comic books I read and was eye-catching.
8. Jet Moto 3 print ad
When was the last time the police caught you for over-speeding?
This print ad for Jet Moto 3 had a clever concept of showing a police officer apprehending a jet biker for over-speeding. The visual presentation was done in photo-realistic fashion to make the sci-fi aspect of the video game look real. The ad made me interested enough to do some research of Jet Moto 3 a few months before finally buying it for my PlayStation console.
9. Wipeout 3 print ad
Were you fond of futuristic racing and techno music back in 1999?
Released in 1999, Wipeout 3 was one of those video games that showcased what the PlayStation (originally launched in Japan in 1994) could do in terms of visual fidelity, special effects and frame rates. The print ad, which had a radical visual concept emphasizing intensity and energy, had style listing down vertically the technical details of the game which required a close look in order to be read. With only two screenshots displayed, the ad makers smartly included the E3 acclaim of “Best Racing Game of E3” as well as the names of artists behind the game soundtrack on the lower-right corner. This print ad was cool and intriguing to look at.
10. Breath of Fire II print ad
This was a good effort to lure American gamers to buy and play Breath of Fire II.
When Breath of Fire II was released on the SNES in America in late 1995, Japanese role-playing games (JRPGs) were not yet wildly popular among American gamers. To grab the attention of gamers, Capcom and the ad makers came up with the eye-catching image of a sword and posted key questions to emphasize the fantasy aspect of Breath of Fire II. While the game received mixed reviews upon its North American release, Nintendo Power listed it as 171st best game in its Top 200 Games chart published in 2006.
Let’s be honest here. There are changes regarding Xbox Game Pass (XGP) that are disadvantageous to both Xbox fans and the gamers who subscribe for the best value in gaming. In fact, the said subscriber service is getting is getting worse as reported by Windows Central Gaming. You heard about the Standard tier of XGP? Are you aware that certain first-party games are not even part of the services below the Ultimate tier of XGP?
To put things in perspective, posted below is the excerpt from Windows Central Gaming’s news report. Some parts in boldface…
Xbox Game Pass has long been the key differentiator for Microsoft’s gaming business, offering an alternative subscription-based store against Steam on PC, and offering heaps of value on console against PlayStation with its day-one games pledge. That covenant has been undone now, though.
Now, only users on the $19.99 Xbox Game Pass Ultimate tier will get day one games on console, with PC users retaining them at $11.99. The big change is to the basic “Console” tier, which has now essentially been removed for new users. The new Standard tier will start at $14.99 for new customers, and will include the Xbox Live Gold (Game Pass Core) multiplayer paywall specifically for premium games like Call of Duty Black Ops 6. Crucially, though, it won’t actually include Call of Duty Black Ops 6.
Previously, Xbox Game Pass’ promise was to offer day-one Microsoft-owned titles into the service. Games like Starfield, Forza Horizon 5, Flight Simulator, and many other heavy hitters dropped straight into Xbox Game Pass Console, PC Game Pass, and Ultimate, granting the service far better value on paper than competing options. Xbox Game Pass Standard no longer guarantees day-one access to Xbox games, meaning the hotly anticipated Call of Duty Black Ops 6 will be available only to PC Game Pass users, and Xbox Game Pass Ultimate subscribers. Despite paying more than PC Game Pass users, Xbox Game Pass “Standard” members will not get access to said games.
To compound matters, it was discovered recently (via Forbes) that Xbox Game Pass Standard has removed access to a wide variety of games that are currently active on the deprecated Xbox Game Pass “Console” tier, which is only available for users who maintain a subscription. If you swap out your subscription to gain access to Xbox Live Gold, which isn’t available on Xbox Game Pass “Console,” then you’ll lose access to a huge list of titles.
I hope understand what was reported. Specifically for those who own Xbox consoles, the three Xbox Game Pass services available for your choosing are Core at $9.99/month, Standard for $14.99/month and Ultimate for $19.99/month (note: only $1 will be charged for the first 14 days before the regular rate gets implemented).
It is clear that Microsoft is trying to lure gamers to take the most expensive XGP service – Ultimate. This can be disadvantageous to not only Xbox fans but the many millions of gamers out there who have yet to discover and subscribe to Xbox Game Pass.
As for those who have been XGP subscribers since at least a year ago, they are still enjoying the access to the above-mentioned heavy hitters while paying the same old monthly rate as before. If they stop subscribing now, they will lose their privileges and if they decide to return to the service with the same experience as before, they will have to subscribe to XGP Ultimate at $19.99 a month for the Day One access as well as the access to premium games.
Indeed, Xbox Game Pass is changing for the worse. In fact, it could be the first sign of things to come. I’m talking about the future of gaming under Microsoft that could mean the end of Xbox as we know it and Team Xbox becoming a multiplatform game publisher. Microsoft’s love and care for Xbox fans is fading away, and what they’re doing could turn off potential new gamers related to the changing demographics of the world.
This screenshot from Red Dead Redemption II should remind you that Microsoft is aiming at the wrong direction with regards to its video gaming strategy. Imagine being part of Team Xbox receiving orders from Microsoft’s top management that don’t make much sense with regards to gaming and the interests of the players.
If you plan to subscribe to Xbox Game Pass at all, start doing your research carefully before deciding to subscribe. Click https://www.xbox.com/en-US/xbox-game-pass
Author Carlo Carrasco 