Welcome back readers, fellow geeks and electronic gaming fans!
In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads – including arcade flyers – from the 1980s and 1990s.
For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s and 1990s were more trusting of print media for information and images about electronic games and related products.
With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…
1. Sega Dreamcast launch print ads
By the time Sega launched their Dreamcast console in Japan in late 1998, the company was already bleeding from back-to-back years of financial losses. The Dreamcast was their big bet to regain the trust of consumers and business partners, to sell a lot of consoles and games, and somehow survive.
For the North American Dreamcast launch, Sega of America organized an intriguing series of ads emphasizing the September 9, 1999 launch date in very stylized and cryptic ways. As seen in the two selected ads above, the Dreamcast name was not even mentioned but the console’s trademark swirl was present. Anyone who was obsessed with video games – even if one was not a Sega fan – could tell that the print ads made clear that the Dreamcast was going to launch in America. Ultimately, Sega sold roughly $98 million worth of Dreamcast consoles, games and peripherals in the first 24 hours in America.
2. Point Blank 2 print ad
When Namco released the first Point Blank game, it was commercial successful in both arcades and on the PlayStation console in different parts of the world. To keep on succeeding, Namco made the sequel Point Blank 2 and their confidence in it was made clear with the above PlayStation version print ad that promised it to be multiplayer-oriented and ensure enough content to give players sufficient bouts of fun whichever game mode they pick. The ad’s image of the lady with a gun (Namco’s Guncon peripheral) and the animal trophies were done with humor in mind.
3. Pac-Man arcade flyers
In 1980, Namco released Pac-Man in Japanese arcades and it became a big hit in a short span of time. This prompted them to bring the game overseas, especially in America which already had a growing arcade market. In November that year, Namco brought Pac-Man and their other arcade game Rally-X game to a tradeshow and only got mild attention from attendees and distributors. After being turned down by Atari, Namco signed a contract with Midway to distribute Pac-Man and Rally-X in America, and they were formally released the following month.
Upon release, Pac-Man became a strong attraction in American arcades with weekly sales surpassing $8 million per week. When it comes to the presentation, Midway’s arcade flyers above gave arcade operators and gamers a clear view that Pac-Man is fun and available in three physical units (emphasized in the first flyer) and that it made a positive commercial impact (emphasized in the 2nd flyer). Ultimately, Midway went on to sell over 100,000 Pac-Man arcade units resulting in a massive gross of over $1 billion in quarters (coins of twenty-five cents in American currency).
4. Silent Hill print ad
Made by a certain team within Konami, Silent Hill on PlayStation turned out to be a surprising and intriguing hit game in 1999. It was a polygonal survival horror game that drew a few comparisons with Capcom’s Resident Evil but ultimately stood out with its gameplay features and psychological horror concept.
The people at Konami must have anticipated that gamers in America would be attracted by the game so they came up with the creepy print ad above which promoted the game with a clear touch of psychological horror. If you look closely, the 2nd screenshot (in the middle) even showed blood in digital form. This Silent Hill print ad was clearly aimed at adult gamers and PlayStation gamers who craved for more horror gaming.
5. Tomorrow Never Dies game print ad
Believe it or not, there was indeed a video game adaptation of Tomorrow Never Dies (1997) and the weird thing was that it was released for PlayStation in November 1999. In fact, the game was released eight days after the American premiere of the James Bond film The World is Not Enough (1999). The game development was unusually long and the release was delayed several times going into 1999.
To really capture the attention of James Bond fans and gamers, MGM Interactive and Electronic Arts (the co-publishers of the game) came up with a Tomorrow Never Dies game print ad showcasing Pierce Brosnan as the iconic Agent 007 in a dominant fashion leaving a minor space for the text description, two screenshots and other details displayed. While some people might look at the ad as an act of desperation to sell the long-delayed game, I find it eye-catching and engaging to look at. It also was a lively reminder back then that Brosnan was James Bond of the 1990s.
6. Wipeout 64 print ad
Wipeout, the series best known for its very futuristic portrayal of high-speed anti-gravity racing, showcase of dynamic visuals and the use electronic dance music, made its way to the Nintendo 64 console with Wipeout 64. This 1998 release was significant because at that time developer Psygnosis was already owned by Sony and most Wipeout games of the decade were released on PlayStation. Wipeout 64 was released before the PlayStation-exclusive Wipeout 3 came out.
The above print ad had this very sleek display of two anti-gravity racers moving at high speed and on the side are five screenshots showing what the game looked like on the N64. If you look very closely, one of them shows the 4-player split-screen mode identified with the Nintendo 64’s capabilities. Overall, the Wipeout 64 print ad captured the vibe of the Wipeout series and remains very cool to look at.
7. Ehrgeiz print ad
In 1999, the landscape of gaming really changed. More gamers played 3D polygonal fighting games over the 2D fighting games, and demand for Final Fantasy and Japanese role-playing games (JRPGs) were in high demand in the West arguably because of the massive commercial success of Final Fantasy VII on PlayStation. That being said, Squaresoft released their own 3D polygonal fighting game that had Final Fantasy VII characters in it – Ehrgeiz.
After achieving success in the arcades, Squaresoft brought Ehrgeiz to PlayStation in America in 1999. Unsurprisingly, the print ad had Final Fantasy VII protagonist Cloud and his signature sword in a prominent position which was obviously done to attract the millions of FFVII for potential sales. The screenshots on the ad were presented not for showing off but to give readers a clear view of what kind of gaming experiences they could expect. Ehrgeiz on console even had a standalone RPG mode.
8. Driver print ad
Even before it was released on PlayStation and PC in 1999, publisher GT Interactive knew they had something big for gamers to engage with. That game was Driver and developer Reflections Interactive made it with a lot of inspiration taken from cinematic car chases. This particular ad emphasized car chases, the exploration of four real-life cities in digital form, and engaging in a variety of missions. As it successfully delivered what it promised, Driver went on to become a big commercial success on PlayStation and PC, and spawned sequels in the years that followed.
9. Eidos Interactive games print ad
By the end of the 1990s, Eidos Interactive became a major game publisher which is the result of the massive success they achieved with the Tomb Raider games which collective sold many millions of copies worldwide.
Along the way, they acquired developer Crystal Dynamics which was already a prolific team with many games released and new projects in development. Under Eidos’ banner, Crystal Dynamics went on to release Gex 3: Deep Cover Gecko and Legacy of Kain: Soul Reaver in 1999. That being said, this print ad shows the ambitious offers Eidos Interactive had with the Tomb Raider, Gex and Legacy of Kain franchises. It is a reflection about success and confidence about the future of video games.
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