Long before the birth of the Make America Great Again (MAGA) movement and his incredible 2016 US Presidential Election victory, Donald Trump made his presence felt in video games.
I am talking about Trump’s participation in a short video that was presented during the Xbox conference of the 2004 Electronic Entertainment Expo (E3). The video was a parody of Trump’s popular show The Apprentice in which he appeared in a business meeting with the executives of Team Xbox (the real-life Robbie Bach, J Allard and Peter Moore) and Team PlayStation (with actors playing the PlayStation executives).
Back in 2004, as I was anticipating online media coverage of that year’s E3, I visited one particular Xbox website which streamed the said Trump-Xbox-PlayStation video and even offered a downloadable version for Windows media. I downloaded the video, watched it and was delighted ultimately. For your viewing pleasure, posted is a direct-feed video of from the This Week In Gaming YouTube channel.
Next, I posted below for you all another video that is slightly longer, was recorded off-screen at the Xbox conference, and has the live audience reactions that you should listen to. Watch the video below.
Is the 2004 video (titled “The Novice”) entertaining? For me it still is fun to watch again and it is one of the more memorable moves Xbox executed at the E3 (which today no longer exists). It is intriguing and entertaining to see Trump at the center of the video about the console war between Microsoft and Sony at the time.
As an entertainment piece of history, The Novice video is a reminder about how exciting console gaming was back in 2004 (note: intense competition between console makers was the standard of the time) when compared to what happened in recent times. Xbox gaming this year has been disappointing considering the following developments that happened: 50% price hike on the Xbox Game Pass Ultimate subscription service, Xbox Series consoles price hikes, thousands of game developers laid off, the sudden cancellation of unreleased Xbox games, and Team Xbox directed by Microsoft to go full multiplatform with their own games (examples: Gears of War: Reloaded and Forza Horizon 5 got released on PlayStation 5).
Over at the side of PlayStation, Sony itself was embarrassed with its over-budgeted and poorly made game Concord. Concord is easily one of the most expensive flops in the history of video games.
Indeed, a lot has changed since 2004. Trump is now on his 2nd term as President of the United States solving the nation’s many problems while tackling several matters happening overseas. Sony and Microsoft are still active in the video games industry in different ways and they are still having their respective consoles manufactured outside of America. Console gaming nowadays is getting too expensive.
Let me end this piece by asking you readers: Do you find Donald Trump’s participation in the 2004 video with Xbox and PlayStation entertaining to watch? Were you a constant viewer of The Apprentice? Do you own a PlayStation 5 or an Xbox Series X or Xbox Series S console?
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